SCOTT RHOADES

R I V E R T O N , UT 84065 O: 801-446- 2835 ~ C: 801-891-3893 ~ F: 801-446-2859 ~ S R F U Z E @ M S N . C O M

SALES DIRECTOR
Persistent, results-driven, versatile professional with substantial experience in acquiring new business and managing high-volume, Fortune 500 accounts to drive considerable profitability within multiple environments. Consistently meets or exceeds established goals through strategies that expand market penetration, enhance brand recognition, and boost resulting revenues. Brand-building expert with demonstrated success in developing elite teams supporting such highprofile brands as SoBe and Fuze for purchase by key organizations like Pepsi, and Coca Cola. Researches and targets new markets within established territories and generates leads that ensure consistent growth. Cultivates solid, lasting client relationships and strategic partnerships that attract future, profitable opportunities. Applies consultative sales approach to most accurately acquire client needs/develop effective solutions. Maintains high-level of customer service/satisfaction by ensuring thorough knowledge of emerging products and market trends. Exceptional leader, emphasizing ongoing education, motivation, and a collaborative, positive, teamcentric environment that maximizes performance and team morale. Proficient in all MS Office applications. Areas of Expertise Business Development ~ Sales ~ Marketing ~ Account/Territory Management ~ Brand Management Prospecting ~ Strategy Development ~ Consultative Sales ~ Problem Resolution ~ Motivation~ Collaboration Product Expertise ~ Training/Mentoring ~ Communication ~ Research/Analysis ~ Positive Environments Lead Generation ~ Relationship Cultivation ~ Contract Negotiations ~ Leadership ~ Key Account Support High-Profile Brands ~ Customer Service/Satisfaction ~ Event Coordination ~ Product Education

CAREER HIGHLIGHTS
Grew products to multi-million-dollar brands, increasing sales to exceed established quotas. Built two key organizations from the ground up, generating a distributor network (contractual agreements), acquiring major accounts, and providing ongoing support to ensure future positive relationships. Gained support at the distribution level through frequent sales meetings to encourage sales force to be on board and individual meetings to establish trust and follow-through in all commitments. Acquired distribution across all channels by employing back-up in regular intervals, emphasizing product education, and bringing success stories to the forefront. Earned multiple awards for exceeding quota on sales team programs, including highest percentage growth with more than 1,300% over prior year and for consistent position among Top 3 Salespeople. Attained recognition for national authorization in key company for programs exceptional sales success. Was selected as key person for training new hires and educating them regarding brand benefits. Consistently attained full distribution for new items before all other team members. Won Salesman of the Year award.

S CO TT R HOADES ~

SRFUZE @ MSN . COM

~ P AGE 2

PROFESSIONAL EXPERIENCE
Directed all strategic branding initiatives to grow the entire ALB (Active Lifestyles Brand) portfolio with more than 4M cases for Swire Coca Cola, including Vitamin Water, Smart Water, Fuze, NOS, Full Throttle, and Powerade. Maintained budget of approximately $3.4M. Implemented brand strategies at sales centers and retail environments using such industry tools as Margin Minder, pivot table, and Neilson. Devised and implemented insightful incentive programs designed to boost excitement, increase volume, and expand distribution for associated brands. Oversaw the conceptualization and execution of sales rally and market blitz programs by sales center. Collaborated with sales centers within their markets to establish focus and educational opportunities regarding everyday business involving brands. Oversaw the development and growth of the largest contractual distributor networks in the West, including Swire (UT), Lehrkind (MT), Mile High (MT), High Country Coke (SD, WY, CO, UT), Glasgow (MT), Glendive (MT), Williston (ND), Kalil (AZ),. and Cedar City (UT). Collaborated with marketing teams and retail in event coordination to boost brand awareness and excitement, while increasing resulting revenues. Secured distributor availability authorizations via calling upon key accounts. Established and maintained local/regional budgets. Acquired distribution across all retail channels through close interaction with sales management. Called on chains regarding retail activity programs in collaboration with key account personnel. Recruited, trained/mentored, and managed teams of various sizes in brand support, emphasizing a positive work ethic and collaborative, team-centric atmosphere to maximize productivity. Conceptualized and implemented a variety of promotional programs designed to increase brand recognition and resulting distribution opportunities. Bought out and closed contractual distributor network and transferred to new one using goto-market strategy.

WORK HISTORY
CCNA COCA COLA NORTH AMERICA, Draper, UT, Region VP/Brand Manager ~ 2010 Present GLACEAU (VITAMIN WATER & SMART WATER), Draper, UT Region VP ~ 2009 2010 FUZE AND NOS BEVERAGES, Salt Lake City, UT Region VP ~ 2002 2009 SOUTH BEACH BEVERAGE CO. (SOBE), Salt Lake City, UT, Region VP ~ 1998 2002 ADMIRAL BEVERAGE CO. M&M DISTRIBUTING, Salt Lake City, UT, Area Sales Manager ~ 1994 1998 THE BEVERAGE COMPANY, Salt Lake City, UT, Area Sales Manager ~ 1992 1994