Shri Ram Murti Smarak College of Engineering & Technology, Bareilly (U.P.

) Faculty of Management Science

SYNOPSIS

A Study on visual Merchandising

(A study on Vishal Mega Mart retail outlets Bareilly)

Presented To Ms. Nidhi Srivastava (Faculty of MBA Dept.)

Presented By Sanjay singh MBA IV Sem 1001470039

1

Introduction
This study is a part of IVth Sem. Research report which is assigned by dept of MBA Sri Ram Murti Smarak College of Eng. & Tech, Bareilly. Visual Merchandising is the art of displaying merchandise in a manner that is appealing to the eyes of the customer. It sets the context of the merchandise in an aesthetically pleasing fashion, presenting them in a way that would convert the window shoppers into prospects and ultimately buyers of the product. Visual merchandising includes window displays, signs, interior displays, cosmetic promotions and any other special sales promotions taking place. Aims of Visual Merchandise is Facilitating functional shopping experience through optimizing display of varied thereby easing choices and sampling for the consumer. Visual Enhance Profitability. Effective visual merchandising helps in increasing sales through facilitation of consumer sampling and exposing the best of merchandise to the consumer. Sales have been proved to be effected by quality of visual merchandising.

Problem Statement
To find out effect of Visual merchandising on arrangement of product and its sales in Retail outlets.

Objective of the Study

1. To know techniques of visual merchandising in vishal maga mart This objective is defined to understand the different techniques used for vishal maga mart such as shelf layout, horizontal and vertical blocking; use of point of sale material; location; themes, use of fixtures and fittings; hard-line fixtures, eg gondolas, tables, bins, containers; soft line fixtures, eg round rails and four-ways; wall fixtures, eg shelves, hooks, hanger bars and its impact on the customer parching behavior or decision. 2. To know tangible & intangible factors combine to achieve a visual effect: - In This objective I will understand about deferent factor. Tangible- Brand name; fixture positioning; use of mirrors; signage; promotions; price lining; packaging design; angles and sight-lines, vertical and horizontal colour-blocking; window display brand name sine age , packaging design) . Intangible- senses (sight, touch, smell, taste, hearing) light, colour, texture, shape and . dimension. And how customers are influenced by Tangible and Intangible factor.

Hypotheses
Ho:-Visual Merchandising has effect on consumer buying behavior

Research Methodology
Research Design Descriptive research design:
Descriptive research, also known as statistical research, describes data and characteristics about the population or phenomenon being studied. Descriptive research answers the questions who, what, where, when and how.

Descriptive

Survey Period Sample size Sampling Area

one month. 100 Respondents Cluster sample Bareilly (Vishal mega mart)

Data collection

Through Primary and Secondary data Include questionnaire and observation, Internet and .business magazine

Analyzing of data

Tabulation, charts, chi-square test

Chapter Schemes:
Chapter 1: Introduction & Scope 1.1: Introduction 1.2: Scope of the research work Chapter 2: Literature Review 2.1: Past research work done by different researcher. 2.2: Current scenario about visual merchandising Chapter 3: Research methodology 3.1: Problem identification 3.2: Objective 3.3: Type of data 3.4: Hypothesis 3.5: Type of research 3.5: Research design 3.6: Data Collection tool 3.7: Tools for analysis 3.8: Sample size and sample area Chapter 4: Data analysis and interpretation 4.2: Analysis of data 4.3: Findings and limitation Chapter 5: Conclusion & Suggestions Annexure 1: Bibliography Annexure 2: Questionnaire