Hypothysis: One-Sample Statistics

HYPOTHYSIS
One-Sample Statistics
N
Profile of responents
MEAN
STD. DEVIATION
STD. ERROR MEAN
100
2.78
1.586
0.159
100
2.95
1.048
0.105
100
4.23
0.763
0.076
100
1.81
0.748
0.075
100
1.28
0.451
0.045
100
2.52
1.778
0.178
100
2.19
1.002
0.100
How important was product or service quality in your

decision to use Nokia?
100
1.69
0.907
0.091
Compared to SAMSUNG, is our product quality

better, worse, or about the same
100
2.73
1.230
0.123
100
2.09
1.074
0.107
100
2.92
1.220
0.122
100
2.19
1.061
0.106
100
2.40
0.841
0.084
Education( the higher status currently possessed)

Monthly income
I consider myself a ___________ user of hand phone
I am a user of mobile phone brand
Mobile phone brand that is most preffered
What does nokia gives you
How useful would our smartphone be to you?

Do you think prices of NOKIA are too high, ntoo low
or right?
How likely would you to be use our smartphone?
If you are not likely to use nokia smartphone, why
not?
One-Sample Test
Test Value = 0
t
Profile of respondents
df
Sig. (2tailed)
Mean
Difference
95% Confidence Interval

of the Difference
Lower
Upper
17.524
99
0.000
2.780
2.47
3.09
28.147
99
0.000
2.950
2.74
3.16
55.403
99
0.000
4.230
4.08
4.38
24.198
99
0.000
1.810
1.66
1.96
28.365
99
0.000
1.280
1.19
1.37
14.173
99
0.000
2.520
2.17
2.87
21.857
99
0.000
2.190
1.99
2.39
How important was product or service quality

in your decision to use Nokia?
18.639
99
0.000
1.690
1.51
1.87
Compared to SAMSUNG, is our product

quality better, worse, or about the same
22.200
99
0.000
2.730
2.49
2.97
19.460
99
0.000
2.090
1.88
2.30
Do you think prices of NOKIA are too high, too

low or right?
23.934
99
0.000
2.920
2.68
3.16
How likely would you to be use our

smartphone?
20.646
99
0.000
2.190
1.98
2.40
28.542
99
0.000
2.400
2.23
2.57
Education( the higher status currently

possessed)
Monthly income
I consider myself a ___________ user of hand
phone
Mobile phone brand that is most preffered
How useful would our smartphone be to you?
If you are not likely to use nokia smartphone,

why not?
Frequency Table
1. Profile of respondents
Frequency
Valid Age <20
20-24
25-29
30-34
35-39
>40
Total
29
22
16
12
17
4
100
Percent
29.0
22.0
16.0
12.0
17.0
4.0
100.0
Valid
Percent
29.0
22.0
16.0
12.0
17.0
4.0
100.0
Cumulative
Percent
29.0
51.0
67.0
79.0
96.0
100.0
1. Profile of respondents
Age <20, 29
20-24, 22
Total, 100
25-29, 16
30-34,
12
35-39, 17
>40, 4
2.Education( the higher status currently possessed)
Frequency
Valid PHD
Masters
Bachlors
degree
Diploma
Certificate
Total
9
22
Valid
Percent Percent
9.0
9.0
22.0
22.0
Cumulative
Percent
9.0
31.0
42
42.0
42.0
73.0
19
8
100
19.0
8.0
100.0
19.0
8.0
100.0
92.0
100.0

PHD
4%
Masters
11%
Total
50%
Bachlors degree
21%
Diploma
10%
Certificate
4%
3. Occupation
Frequency
Valid
2
10
25
1
1
11
50
100
Business
Engineer
Manager
Mechanic
Professor
Student
Total
Occupation
Percent
2.0
10.0
25.0
1.0
1.0
11.0
50.0
100.0
Valid
Percent
2.0
10.0
25.0
1.0
1.0
11.0
50.0
100.0
Cumulative
Percent
2.0
12.0
37.0
38.0
39.0
50.0
100.0
Business
5%
Engineer
13%
Manager
0%
Mechanic
0%
Professor
6%
Total
51%
Student
25%
4. Monthly income
Frequency
Valid 1001-5000
5001-10000
>10001
Not applicable
Total
Monthly income
3
11
46
40
100
Percent
3.0
11.0
46.0
40.0
100.0
Valid
Percent
3.0
11.0
46.0
40.0
100.0
1001-5000
1%
500110000
6%
>10001
23%
Total
50%
Not applicable
20%
Cumulative
Percent
3.0
14.0
60.0
100.0
5. I consider myself a ___________ user of hand phone
Frequency
Valid Heavy
Medium
Light
Total
39
41
20
100
Percent
39.0
41.0
20.0
100.0
Valid
Percent
39.0
41.0
20.0
100.0
Cumulative
Percent
39.0
80.0
100.0
I consider myself a ___________ user of hand phone
Heavy
19%
Total
50%
Medium
21%
Light
10%
6. I am a user of mobile phone brand
Frequency
Valid Yes
No
Total
72
28
100
Valid
Percent Percent
72.0
72.0
28.0
28.0
100.0
100.0
Yes
36%
Total
50%
No
14%
Cumulative
Percent
72.0
100.0
7. Mobile phone brand that is most prefered
Frequency
Valid Nokia
Samsung
LG
iPhone
Blackberry
Motorola
Total
43
21
7
11
6
12
100
Valid
Percent
43.0
21.0
7.0
11.0
6.0
12.0
100.0
Percent
43.0
21.0
7.0
11.0
6.0
12.0
100.0
Mobile phone brand that is most prefered
Nokia
21%
Total
50%
Samsung
10%
iPhone
6%
Motorola
6%
Blackberry
3%
LG
4%
Cumulative
Percent
43.0
64.0
71.0
82.0
88.0
100.0
8. What does nokia gives you
Frequency
Valid Recognition
Satisfaction
Value for
money
Praise frm
friend
Total
28
39
Valid
Percent Percent
28.0
28.0
39.0
39.0
19
19.0
19.0
86.0
14
14.0
14.0
100.0
100
100.0
100.0
Recognition
14%
Total
50%
Cumulative
Percent
28.0
67.0
Satisfaction
19%
Value for
money
10%
Praise frm friend

7%
9. How important was product or service quality in your decision to

use Nokia?
Frequency
Valid Very important
Moderatly
important
Slightly
important
Not at all
important
Total
55
Valid
Percent Percent
55.0
55.0
Cumulative
Percent
55.0
27
27.0
27.0
82.0
12
12.0
12.0
94.0
6.0
6.0
100.0
100
100.0
100.0
Service
27%
Very important
Moderatly important
Slightly important
50%
Not at all important

Total
14%
3%
6%
10. Compared to SAMSUNG, is our product quality better, worse, or

about the same
Frequency
Valid Somewhat
better
Slightly batter
About the
same
Slightly worse
Somewhat
worse
Much more
Total
Percent
Valid
Percent
Cumulative
Percent
11
11.0
11.0
11.0
39
39.0
39.0
50.0
31
31.0
31.0
81.0
9.0
9.0
90.0
5.0
5.0
95.0
5
100
5.0
100.0
5.0
100.0
100.0
Comparision to SAMSUNG
5%
Somewhat better
19%
Slightly batter
About the same
Slightly worse
50%
Somewhat worse
15%
3%3%
5%
Much more
Total
11. What changes would most improve our new service?
Frequency
Valid Every thing is
proper
Features
Quality
Quality of body
Total
Percent
Valid
Percent
Cumulative
Percent
1.0
1.0
1.0
42
56
1
100
42.0
56.0
1.0
100.0
42.0
56.0
1.0
100.0
43.0
99.0
100.0
CHANGES
120
100
80
60
Series1
40
20
0
Every thing is
proper
Features
Quality
Quality of body
Total
12. How useful would our smartphone be to you?
Frequency
Valid Very useful
Moderatly
useful
Slightly useful
Not useful
Total
37
Valid
Percent Percent
37.0
37.0
Cumulative
Percent
37.0
33
33.0
33.0
70.0
14
16
100
14.0
16.0
100.0
14.0
16.0
100.0
84.0
100.0
Usefulness of Smartphone
120
100
80
60
Series1
40
20
0
Very useful
Moderatly useful
Slightly useful
Not useful
Total
13. Do you think prices of NOKIA are too high, too low or right?
Frequency
Valid Somewhat too
high
Slightly too
right
About right
Slightly too low
Somewhat too
low
Total
Percent
Valid
Percent
Cumulative
Percent
15
15.0
15.0
15.0
21
21.0
21.0
36.0
33
19
33.0
19.0
33.0
19.0
69.0
88.0
12
12.0
12.0
100.0
100
100.0
100.0
Price of NOKIA
100
90
80
70
60
50
Series1
40
30
20
10
0
Somewhat
too high
Slightly too
right
About right
Slightly too
low
Somewhat
too low
Total
14. How likely would you to be use our smartphone?
Frequency
Valid Very likely
Moderatly likely
Slightly likely
Not at all likely
Total
31
36
16
17
100
Percent
31.0
36.0
16.0
17.0
100.0
Valid
Percent
31.0
36.0
16.0
17.0
100.0
Cumulative
Percent
31.0
67.0
83.0
100.0
Likely use NOKIA smartphone
100
90
80
70
60
50
Series1
40
30
20
10
0
Very likely
Moderatly
likely
Slightly
likely
Not at all
likely
Total
15. If you are not likely to use nokia smartphone, why not?
Frequency
Valid
Do not want a
product like this
Satisfied with
competing
product currently
available
Cannot pay for a
product like this
Not willing to pay
for a product like
this
Total
Percent
Valid
Percent
Cumulative
Percent
7.0
7.0
7.0
62
62.0
62.0
69.0
15
15.0
15.0
84.0
16
16.0
16.0
100.0
100
100.0
100.0
Reason if not using.
100
90
80
70
60
50
40
Series1
30
20
10
0
Do not want a
product like this
Satisfied with
competing
product
currently
available
Cannot pay for Not willing to

a product like
pay for a
this
product like this
Total
Crosstabs
Case Processing Summary

Valid
Percen
N
t
Profile of
responents *
Education( the
higher status
currently
possessed)
100
100.0
%
Cases
Missing
N
Percent
0.0%
Total
N
100
Percent
100.0%
Profile of responents * Education( the higher status

currently possessed) Crosstabulation
Total
<20
20-24
25-29
30-34
35-39
>40
Education( the higher status currently

possessed)
Master Bachlors Diplom Certifica
PHD
s
degree
a
te
0
1
19
9
0
0
4
11
6
1
0
4
7
1
4
2
7
3
0
0
4
5
2
3
3
3
1
0
0
0
9
22
42
19
8
Total
29
22
16
12
17
4
100
ANNOVA
ANOVA
Between Groups
Within Groups
Total
Sum of Squares
106.358
142.802
249.160
df
4
95
99
Mean
Square
26.589
1.503
F
17.689
Sig.
0.000
Correlations(1 tailed)
Correlations
Profile of
responent
s
Education
( the
higher
status
currently
possesse
d)
Monthly
income
I consider
myself a
________
___ user
of hand
phone
I am a
user of
mobile
phone
brand
Mobile
phone
Pearso
n
Correlat
ion
Sig. (1tailed)
N
Pearso
n
Correlat
ion
Sig. (1tailed)
N
Pearso
n
Correlat
ion
Sig. (1tailed)
N
Pearso
n
Correlat
ion
Sig. (1tailed)
N
Pearso
n
Correlat
ion
Sig. (1tailed)
N
Pearso
n
Profile
of
respone
nts
Educati
on( the
higher
status
currentl
y
possess
ed)
-0.371
0.700
-0.112
0.000
0.000
0.133
100
100
100
100
-0.371
0.216
-0.090
0.015
0.188
0.000 .
Mont
hly
inco
me
I consider
myself a
________
___ user
of hand
phone
100
100
100
100
-0.700
0.216
0.077
0.000
0.015 .
0.222
I am
a
user
of
mobi
le
pho
ne
bran
d
0.12
5
0.10
8
100
0.13
7
0.08
8
100
0.01
6
0.43
6
100
100
100
100
100
-0.112
-0.090
0.077
0.133
0.188
100
100
100
100
0.13
8
100
-0.125
0.137
0.016
-0.110
0.108
0.088
0.436
100
100
100
100
0.016
0.177
0.030
-0.001
0.222 .
0.11
0
0.138 .
100
0.18
Mobile
phone
brand
that is
most
preffer
ed
0.016
0.438
100
0.177
0.039
100
0.030
0.383
100
-0.001
0.496
100
-0.183
0.034
100
1
How
import
ant
was
produc
Wh
t or
at
servic
doe
e
s
quality
noki in your
a
decisio
give
n to
s
use
you Nokia?
0.1
66
0.0
49
100
0.1
15
0.1
27
100
0.0
84
0.2
03
100
0.0
76
0.2
27
100
0.0
97
0.1
70
100
0.1
Compar
ed to
SAMSU
NG, is
our
product
quality
better,
worse,
or about
the
same
How
useful
would
our
smartph
one be
to you?
-0.062
-0.062
0.113
0.270
0.271
0.133
100
100
100
0.015
0.373
-0.095
0.440
0.000
0.174
100
100
100
-0.115
0.067
-0.124
0.128
0.254
0.109
100
100
100
0.017
-0.265
0.172
0.435
0.004
0.043
100
100
100
0.091
0.065
0.031
0.184
0.261
0.380
100
100
100
-0.031
0.176
0.097
Do
you
think
price
s of
NOK
IA
are
too
high,
ntoo
low
or
right
?
0.26
0
0.00
5
100
0.15
5
0.06
2
100
0.33
4
0.00
0
100
0.22
7
0.01
2
100
0.02
3
0.41
1
100
0.08
0
How
likely
would
you to be
use our
smartpho
ne?
If you
are not
likely to
use
nokia
smartph
one, why
not?
-0.221
0.089
0.014
0.188
100
100
0.372
-0.160
0.000
0.055
100
100
0.145
-0.082
0.075
0.209
100
100
-0.005
0.218
0.480
0.015
100
100
-0.154
-0.138
0.062
0.085
100
100
0.451
0.380
brand that
is most
preffered
What
does
nokia
gives you
How
important
was
product or
service
quality in
your
decision
to use
Nokia?
Compare
d to
SAMSUN
G, is our
product
quality
better,
worse, or
about the
same
How
useful
would our
smartpho
ne be to
you?
Do you
think
prices of
NOKIA
are too
high, ntoo
low or
right?
How likely
would you
to be use
our
smartpho
ne?
If you are
not likely
to use
nokia
smartpho
ne, why
Correlat
ion
Sig. (1tailed)
N
Pearso
n
Correlat
ion
Sig. (1tailed)
N
Pearso
n
Correlat
ion
Sig. (1tailed)
N
Pearso
n
Correlat
ion
Sig. (1tailed)
N
Pearso
n
Correlat
ion
Sig. (1tailed)
N
Pearso
n
Correlat
ion
Sig. (1tailed)
N
Pearso
n
Correlat
ion
Sig. (1tailed)
N
Pearso
n
Correlat
ion
Sig. (1tailed)
0.438
0.039
0.383
0.496
100
100
100
100
0.166
0.115
0.084
0.076
0.049
0.127
0.203
0.227
100
100
100
100
-0.062
0.015
0.115
0.017
0.270
0.440
0.128
100
100
-0.062
75
0.03
.
4
100
0.0
41
100
0.09
7
0.17
0
100
100
-0.175
0.041 .
0.381
0.040
0.169
100
100
100
-0.257
-0.056
0.125
0.005
0.289
0.108
0.21
5
100
0.09
5
0.17
4
100
0.000
0.000
100
100
0.051
-0.115
0.306
0.127
100
100
100
100
100
100
100
0.09
1
-0.031
0.2
57
0.087
0.039
0.11
4
-0.064
0.045
0.435
0.18
4
0.381
0.194
0.349
0.12
9
0.263
0.328
100
100
100
100
100
100
100
100
100
100
100
0.373
0.067
-0.265
0.06
5
0.176
0.0
56
0.087
0.019
0.16
1
0.202
-0.041
0.271
0.000
0.254
0.004
0.26
1
0.040
0.2
89
0.194 .
0.427
0.05
5
0.022
0.343
100
100
100
100
100
100
100
100
100
100
100
100
100
0.113
-0.095
0.124
0.172
0.03
1
0.097
0.1
25
0.039
0.019
0.19
5
0.038
-0.029
0.133
0.174
0.109
0.043
0.349
0.427 .
0.354
0.387
100
100
100
100
100
100
-0.260
0.155
0.334
-0.227
0.02
3
0.080
0.340
-0.175
0.005
0.062
0.000
0.012
0.41
1
0.000
0.041
100
100
100
100
0.38
0
100
0.0
.
05
100
100
100
0.02
6
100
0.0
95
0.114
0.161
-0.195
0.215
0.1
74
0.129
0.055
100
100
100
100
100
100
100
100
100
0.15
4
0.451
0.0
51
-0.064
0.202
0.038
0.34
0
0.208
0.263
0.022
0.354
100
100
100
0.169
100
0.1
08
100
0.026 .
-0.221
0.372
0.145
-0.005
0.014
0.000
0.075
0.480
100
100
100
100
0.089
-0.160
0.082
0.218
0.13
8
0.380
0.1
15
0.045
-0.041
-0.029
0.188
0.055
0.209
0.015
0.08
5
0.000
0.1
27
0.328
0.343
0.387
0.06
2
100
0.000
100
0.3
06
100
0.00
.
0
100
0.019
100
100
0.17
5
0.208
0.04
1
0.019 .
not?
N
100
100
100
**. Correlation is significant at the 0.01 level (1-tailed).
*. Correlation is significant at the 0.05 level (1-tailed).
100
100
100
100
100
100
100
100
100
100
How
likely
would
you to
be use
our
smartph
one?
If you
are not
likely to
use
nokia
smartph
one,
why
not?
-0.221
0.089
0.027
0.377
100
100
0.372
-0.160
0.000
0.111
100
100
0.145
-0.082
0.150
0.418
100
100
-0.005
0.218
Correlations(2 tailed)
Profile
of
respon
ents
Educati
on( the
higher
status
currentl
y
posses
sed)
Mont
hly
inco
me
Profile of Pearso
responen n
1
-0.371 0.70
ts
Correla
0
tion
Sig. (20.00
.
0.000
tailed)
0
N
100
100
100
Educatio Pearso
n( the
n
0.21
-0.371
1
higher
Correla
6
status
tion
currently Sig. (20.03
0.000 .
possess tailed)
1
ed)
N
100
100
100
Monthly
Pearso
income
n
-0.700
0.216
1
Correla
tion
Sig. (20.000
0.031 .
tailed)
N
100
100
100
I
Pearso
0.07
consider n
-0.112
-0.090
7
myself a Correla
I
consider
myself a
_______
____
user of
hand
phone
I am
a
user
of
mob
ile
pho
ne
bran
d
-0.112 0.12
5
0.21
6
100 100
0.266
-0.090
0.13
7
0.17
5
100 100
0.376
0.077
0.01
6
0.87
1
100 100
1 0.11
0
0.445
Do
How
you
import
think
ant
pric
was Compar
es
produ
ed to
of
ct or SAMSU
NO
servic NG, is
KIA
Mobil Wh
e
our
are
e
at
qualit product
too
phon doe
y in
quality
How
high
e
s
your
better,
useful
,
brand nok decisi worse,
would
ntoo
that is ia
on to
or
our
low
most giv
use
about smartph
or
preffe es Nokia
the
one be right
red
you
?
same
to you?
?
0.016
0.1
-0.062
66
-0.062
0.113
0.540
0.541
0.265
100
100
100
0.015
0.373
-0.095
0.879
0.000
0.349
100
100
100
0.0 -0.115
84
0.067
-0.124
0.255
0.509
0.219
100
100
100
0.017
-0.265
0.172
0.0
98
100 100
0.875
0.177
0.1
15
0.2
55
100 100
0.079
0.030
0.4
05
100 100
0.767
0.001
0.0
76
0.26
0
0.00
9
100
0.15
5
0.12
4
100
0.33
4
0.00
1
100
0.22
7
_______
____
user of
hand
phone
I am a
user of
mobile
phone
brand
tion
Sig. (2tailed)
N
Pearso
n
Correla
tion
Sig. (2tailed)
N
Mobile
Pearso
phone
n
brand
Correla
that is
tion
most
Sig. (2preffered tailed)
N
What
Pearso
does
n
nokia
Correla
gives
tion
you
Sig. (2tailed)
N
How
Pearso
important n
was
Correla
product
tion
or
Sig. (2service
tailed)
quality in N
your
decision
to use
Nokia?
Compare Pearso
d to
n
SAMSU
Correla
NG, is
tion
our
Sig. (2product
tailed)
quality
N
better,
worse, or
about the
same
How
Pearso
useful
n
would
Correla
our
tion
smartpho Sig. (2ne be to tailed)
you?
N
0.44
.
5
0.266
0.376
100
100
100
-0.125
0.137
0.01
6
0.216
0.175
100
100
0.87
1
100
0.03
0
0.27
5
100
100
-0.110
0.275 .
100
0.4
55
0.870
0.008
0.086
0.02
3
0.961
0.029
100 100
100
100
100
100
100
100
0.0
97
0.091
0.065
0.031
0.02
3
-0.154
-0.138
0.369
0.522
0.761
0.125
0.170
100
100
100
100
100
0.1 -0.031
75
0.176
0.097
0.451
0.380
0.763
0.080
0.337
0.000
0.000
100
100
100
100
100
1 -0.257
-0.056
0.125
0.051
-0.115
0.010
0.578
0.216
0.613
0.254
100 100
100
100
100
100
100
0.087
0.039
0.11
4
-0.064
0.045
0.388
0.698
0.25
7
0.526
0.656
0.993
0.183
0.3
39
100 100
0.068
100
-0.001 0.18
3
0.016
0.177
0.875
0.079
100
100
0.166
0.115
0.098
0.255
100
100
-0.062
0.015
0.11
5
0.017
0.09
1
0.031
0.2
57
0.540
0.879
0.25
5
0.870
0.36
9
0.763
0.0
.
10
100
100
100
100
100
-0.062
0.373
0.06
7
-0.265
0.06
5
0.541
0.000
0.50
9
0.008
0.52
2
100
100
100
100
100
0.113
-0.095
0.12
4
0.172
0.03
1
0.265
0.349
100
100
0.76
7
100
0.08
4
0.40
5
100
0.21
9
100
0.06
0.0
.
8
81
100 100
100 100
0.993
0.076 0.09
7
0.33
9
100 100
0.455
0.76
1
100 100
0.086
0.175
0.081 .
0.82
2
100
0.08
0
0.42
9
100
0.09
5
0.34
8
100
100 100
100
100
100
100
100
100
0.176
0.0
56
0.087
0.019
0.16
1
0.202
-0.041
0.080
0.5
78
0.388 .
0.854
0.11
1
0.043
0.685
100 100
100
100
100
100
100
100
0.1
25
0.039
0.019
0.19
5
0.038
-0.029
0.698
0.854 .
0.707
0.774
100
100
0.097
0.2
16
100 100
0.337
100
100
100
0.05
2
100
Do you
Pearso
think
n
0.33
-0.260
0.155
-0.227
prices of Correla
4
NOKIA
tion
are too
Sig. (20.00
0.009
0.124
0.023
high,
tailed)
1
ntoo low N
100
100
100
100
or right?
How
Pearso
likely
n
0.14
-0.221
0.372
-0.005
would
Correla
5
you to be tion
use our
Sig. (20.15
0.027
0.000
0.961
smartpho tailed)
0
ne?
N
100
100
100
100
If you are Pearso
not likely n
0.089
-0.160 0.08
0.218
to use
Correla
2
nokia
tion
smartpho Sig. (20.41
0.377
0.111
0.029
ne, why
tailed)
8
not?
N
100
100
100
100
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
0.02
3
0.080
0.0
95
0.114
0.161
0.82
2
0.429
0.3
48
0.257
0.111
100 100
100
100
100
0.0
-0.064
51
0.202
0.038
0.526
0.043
0.707
100
100
100
0.045
-0.041
-0.029
0.656
0.685
0.774
100
100
100
100
0.15
4
0.12
5
100
0.13
8
0.17
0
100
0.451
0.6
13
100 100
0.000
0.380
0.1
15
0.2
54
100 100
0.000
-0.195
0.340
-0.175
0.001
0.081
100
100
100
0.34
0
0.208
0.052 .
0.00
.
1
100
0.17
5
0.08
1
100
0.037
100
100
0.208
0.037 .
100
100
Regression
Model
1
Variables Entered/Removed(a)
Variables
Variables
Entered
Removed
Education(
the higher
status
currently
possessed)
Method
Stepwise
(Criteria:
Probabilityof-F-toenter <=
.050,
Probabilityof-F-toremove >=
.100).
a. Dependent Variable: Profile of responents

Model Summary
Adjusted R Std. Error of the
Model
R
R Square
Square
Estimate
1
0.371
0.138
0.129
1.481
a. Predictors: (Constant), Education( the higher status currently possessed)
Model
1
Regression
Residual
Total
ANOVA(b)
Sum of
Squares
df
34.328
214.832
249.160
1
98
99
Mean Square
F
Sig.
34.328 15.660 0.000
2.192
CROSSTABS
Case Processing Summary

Cases
Valid
N
Profile of responents * Education( the
higher status currently possessed)
Missing
Percent
100
Total
Percent
100.0%
0.0%
Percent
100
100.0%
Profile of responents * Education( the higher status currently possessed) Crosstabulation

Count
PHD
Total
Age <20
20-24
25-29
30-34
35-39
>40
Masters
0
0
0
2
4
3
9
1
4
4
7
5
1
22
Bachlors degree
19
11
7
3
2
0
42
Diploma
9
6
1
0
3
0
19
Certificate
0
1
4
0
3
0
8
Total
29
22
16
12
17
4
100

Hypothysis: One-Sample Statistics

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Hypothysis: One-Sample Statistics

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HYPOTHYSIS

STD. ERROR MEAN

How important was product or service quality in your

Compared to SAMSUNG, is our product quality

Education( the higher status currently possessed)

How useful would our smartphone be to you?

95% Confidence Interval

How important was product or service quality

Compared to SAMSUNG, is our product

Do you think prices of NOKIA are too high, too

How likely would you to be use our

Education( the higher status currently

How useful would our smartphone be to you?

If you are not likely to use nokia smartphone,

2.Education( the higher status currently possessed)

Education( the higher status currently possessed)

5. I consider myself a ___________ user of hand phone

I consider myself a ___________ user of hand phone

6. I am a user of mobile phone brand

I am a user of mobile phone brand

7. Mobile phone brand that is most prefered

Mobile phone brand that is most prefered

8. What does nokia gives you

What does nokia gives you

Praise frm friend

9. How important was product or service quality in your decision to

Not at all important

10. Compared to SAMSUNG, is our product quality better, worse, or

11. What changes would most improve our new service?

12. How useful would our smartphone be to you?

14. How likely would you to be use our smartphone?

Likely use NOKIA smartphone

Reason if not using.

Cannot pay for Not willing to

Case Processing Summary

Profile of responents * Education( the higher status

Education( the higher status currently

a. Dependent Variable: Profile of responents

Case Processing Summary

Profile of responents * Education( the higher status currently possessed) Crosstabulation

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