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Nissan India: Nissan Motor India Private Ltd.

(NMIPL), a 100% subsidiary of Nissan Motor Limited Japan, was incorporated in 2005 with a vision of Enriching Peoples Lives through latest Nissan Technology and products. Chennai is a strategic hub for production, R&D and exports for Nissan. In February 2008, Nissan together with its global alliance partner Renault signed a MoU with Government of Tamil Nadu to set up a manufacturing plant at Oragadam, near Chennai with an investment of Rs. 4500 crores over a period of 7 years. On March 17, 2010, the Renault-Nissan alliance plant was inaugurated in a record time of 21 months since its groundbreaking ceremony in June 2008. The Plant has an initial capacity of 2,00,000 units per year and will reach 4,00,000 units per year in full capacity in the future. NMIPL existing range of products include the X-Trail (SUV model), the Teana (luxury Sedan) and 370Z (iconic sports car) all three imported from Japan as CBU (completely built units) and Nissan Micra. The launch of the first locally made global compact hatchback (Nissan Micra) in July 2010 marks the serious foray into the mass market by Nissan in India. NMIPL also commenced exports in September 2010 to more than 100 countries including Europe, Middle East and Africa. NMIPL has appointed Hover Automotive India (HAI) as their exclusive strategic alliance partner to handle sales and marketing, dealer development, customer relationship management and after sales in India. The company has 30 dealers operational in major cities across the country and aims to have more than 100 dealers by 2013. In line with its global philosophy of corporate sustainability, NMIPL has already begun its commitment to make a meaningful contribution to the community. The plant has already completed constructing 16 residential homes for relocated families from construction site, apart from constructing local Police Station and a fire service station in the Oragadam village. At the corporate level, NMIPL has also partnered with Habitat for Humanity for providing shelter to 75 families by constructing homes for the socially and economically less fortunate section of the society.

Their focus is on:

Building a continuously improving organization adaptable to quick changes Providing value and satisfaction to the customer Aligning and fully involving all our employees, suppliers and dealers to face competition Maximizing Shareholder's value Being a responsible corporate citizen

IMPORTANCE OF THE STUDY The main scope of the study is to identify the satisfaction level of the Nissan India customers This study is based on the Primary Data & secondary data. This research will help in improving the quality of service. This research will help to identify the future demand for the Nissan. This research will help to find new market for Nissan. OBJECTIVE OF THE STUDY

To gain in-depth knowledge in corporate promotions activity. To find out marketing strategy and action program of the Nissan. To analyze the taste & preferences of the Nissan customers. To analyze the week point of Nissan as a automobile company.

RESEARCH METHODOLOGY Research design A research design is an arrangement of conditions for collection and analysis of a data in manner that aims to combine relevance to the research purpose with economy in procedure. Research is conducted within the conceptual structure. It is the blue print or the collection measurement and analysis of data. Type of data used Since the researcher has undergone his project in the marketing field, only the primary data which is taken in to consideration. company details from the secondary data. SAMPLING TECHNIQUE Satisfied random sample Research Methodology: The purpose of methodology is to describe the process involved in research work. This includes the overall research design, data collection method, the field survey and the analysis of data. CONCLUSION AND RECOMMENDATIONS:The conclusion and the recommendation will be drawn on the basis of data analysis and Interpretations.