kathleen pinter portfolio

Contents

Resume 4

Writing Sample 6
Please view my goals from my Summer 2008 internship at U.S. Cellular Chicago, Illinois.

Creative Samples 10

Please view my creative samples for PetSmart from a 2-day Leo Burnett Boot camp I
participated in October 2008

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Resume

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 Kathleen M. Pinter
EDUCATION

University of Illinois at Urbana-Champaign Expected completion May 2009

College of Medias
Bachelor of Science – Advertising, Spanish Minor
Extensive coursework in Advertising Management, Advertising Creative Brief & Tactics,
Advertising History, Advertising Research, Speech Communications, Economics, Statistics.

Centro Granada de Español (CEGRÍ) – Granada, Spain Spring 2008

International Center for Higher Education
Study Abroad
Coursework in spanish language, business, culture, history, and grammar in the native tongue

EXPERIENCE

U.S. Cellular – Chicago, IL

Advertising Intern
Developed a thorough understanding of mass and segment advertising messaging strategies, positions, and programs.
Delivered a comprehensive, creative, and well-executed Hispanic website final internship project campaign to company leaders.
Worked directly with Gen Y, Hispanic, and Events agencies to execute tasks and events efficiently.

Nordstrom – Skokie, IL June 2002 - Present

Sales Associate
Responsible for sale of merchandise in a high-end retail setting
Exceeded sales goals and objectives through utilization of strong product knowledge and selection ability
Demonstrated ability to build relationships with customers by providing exceptional customer service
Exhibited excellent communication skills in my interactions with both colleagues and customers

Red Rock Bar & Eatery – Champaign, IL October 2006 – May 2007
Server
LEADERSHIP

Alpha Phi Sorority – Champaign, IL 2005 - 2007

Director of Member Education 2006 - 2007
Served on Executive Council as primary liaison between the organization and 165 women members with responsibility for managing a
$2,000 budget and planning monthly events to promote member participation

Historian 2005 - 2006

Organized and prepared multiple scrapbooks and in-house displays documenting events and
achievements of over 165 members and the organization as a whole

Nordstrom – Skokie, IL 2004 - 2005

Brass Plum Fashion Board President
Led 15 member board with responsibility for researching new trends and fashion statements and promoting those brands and statements
to the adolescent target market.
INTERESTS & ABILITIES

Proficiency with Microsoft Office, including Word, Excel, and PowerPoint, Publisher and Adobe PhotoShop
Accomplished photographer with photo series appearing in the Park Ridge Herald-Advocate and
Maine South Southwords newspapers and on display at O’Hare International Airport in Chicago.
Extensive travel to over ten countries and half of the states in the USA

4 MEMBERSHIP

American Advertising Federation 2006 - Present

Habitat for Humanity 2006 - Present
Alpha Phi Sorority 2005 - Present
Writing Sample

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 U.S. Cellular
Advertising Internship
Overview & Goals
By: Kathleen Pinter

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 Specific responsibilities & Goals As A U.S. Cellular
Advertising Intern
1. Developed a thorough understanding of advertising messaging strategies,
positions, and programs.

• Met with each advertising team member to gain in-depth knowledge of their role in
the team and understand the entire process of advertising.
• Gain a better understanding on how to message products correctly and clearly to
customers.
• Visited four stores during the summer to see how the brand message is integrated
throughout the stores.
• Provided insight and a different perspective to the Advertising team when
necessary.
• Attended weekly 1:1 with April and Karen to update them with my day-to-day work,
team project’s progress, as well as receive and implement feedback.
• Worked closely with Shannon through the entire process for the Holiday FSI and
Polybag.
• Assisted with miscellaneous projects/tasks when free or needed and complete
them by appropriate deadline.

2. Delivered a comprehensive, creative, and well-executed final internship

project to leaders/mentors throughout the company.

• Worked with intern team members to develop a Hispanic website to market and
advertise the unique Hispanic Segment.
• Collaborated and built strong relationships with team members in order to work as a
cohesive team.
• Served as the team leader for weekly conference calls to discuss progress, provide
feedback, address changes, and ensure open communication in order to execute
the project successfully.
• Served as the Hispanic marketing/advertising expert on my team project while
working closely with Santiago.
• Found specific strengths of each team member and build upon those strengths to
make our project successful.

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3. Developed a thorough understanding of Hispanic messaging strategies,
positions, and programs.

• Attended “Fiesta Del Sol” Hispanic event to gain front-line experience as well as
communicate with customers in Spanish.
• Came prepared and attended all Hispanic conference calls and participated with
relevant information.
• Worked on Hispanic 3B promotions with Santiago to gain insight on how the entire
process is executed.
• Worked directly with Mercury Mambo (Event Agency) to execute Hispanic events
effectively from beginning to end.
• Attended weekly 1:1 with Santiago to communicate promo and event updates as
well as team project updates.

4. Enhanced advertising and marketing skills by incorporating the dynamic

organization (company value) into everyday work.

• Maintained open and honest communication with all colleagues.

• Referred back the dynamic organization (company value) with every project I
participated in and completed.
• Researched U.S. Cellular’s website, Cellsite (company website), OLR (company
advertising posting), etc to expand knowledge base of the company and its values.
• Attended brand/advertising conferences and completed all necessary LMS training,
including Camp D.O (company sponsored event to understand company values in
depth).
• Attended brand/advertising internal presentations such as Ad Tracker Presentation
and Latino Intelligence Presentation.
• Read Advertising Age, Brand Week, online resources, and other relevant publica-
tions to stay up-to-date with the latest advertising changes and advancements.

5. Gained valuable “real world” experience and enhanced my current skills for
future opportunities with U.S. Cellular®

• Became an expert on Microsoft Outlook, Microsoft PowerPoint, and the OLR

(company website).
• Learned how to work well and communicate with long-distance team members on a
project through e-mail and conference calls.
• Enhanced my advertising terminology knowledge through reading, writing, and
listening to colleagues.
• Kept emails and all documents organized through online personal folders as well as
on the shared drive.
• Provided Hispanic creative and event updates during Segment Advertising
meetings, as well as Brand Team huddles to increase my presentation abilities.
• Communicated well with colleagues through e-mail, meetings, day-to-day
conversation and conference calls.

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Creative Samples

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 2-day Leo Burnett Bootcamp
Creative Samples to launch for a new brand PetSmart—Pet lovers unite

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