TITLE :- TO STUDY THE PREFERENCE OF THE PCTE STUDENTS OUT OF INTERNATIONAL AND LOCAL BRANDS OF SPORTS SHOES SUBMITTED

BY :- JAGDEEP SINGH ARVINDER SINGH UNIVERSITY REGISTRATION NUMBER :- 1174724, 1174702 SIGNATURES OF STUDENTS

SYNOPSIS TITLE:-TO STUDY THE PREFERENCE OF THE PCTE STUDENTS OUT OF INTERNATIONAL AND LOCAL BRANDS OF SPORTS SHOES
INTODUCTION As the world is turning into a Global Village and new products from abroad are finding their way into the country, the trend of consumption by our native people is slowly changing. They are becoming more prone to buying. International brands than the local ones since the influence by the western world is getting stronger day by day. The globalization of markets has created complex and intertwined sourcing and marketing strategies. It has now been observed that students buy foreign brands more frequently than the local ones. They feel proud in purchasing imported goods which has increased the power of global brands. Studies show that consumers of developing countries prefer foreign brands, especially from the west, for reasons not only of perceived quality but also of social status. The objective of this study is therefore to examine some of the influences such as students ethnocentrism, the role of social influences like advertising, celebrity endorsements, peer groups and family in affecting students perception and

evaluations of these brands. This study is to know the preference of the students of PCTE towards the international brands vs. local brands of the country.

OBJECTIVES 1. To know the preference of students towards the different brands of sports shoes. 2. To determine factors that influence students preferences while selecting a brand. REVIEW OF LITERATURE Han (1989) Studies show that consumers of developing countries prefer foreign brands, especially from the west, for reasons not only of perceived quality but also of social status. Thus a brands country of origin serves as a quality halo or summary of product quality and people buy such brands for status-enhancing reasons. Magnar and Hulpke (1990) Study found that demographics substantially determine the exposure to, and thus the purchase of expensive foreign goods

Saeed Samiee(1994)This study shows that how the effect of globalization will effect in the change in demands of the consumers of the country towards the international and local brands of sports shoes.

Faisel(2008) This study has been concluded that how the effect of the preference of the consumers of India towards the branded shoes and how it will change the trend of sports shoes to the branded shoes and the factors which causes this change in preference of people. .

RESEARCH METHODOLOGY SOURCES OF DATA 1. This research involves both primary and secondary sources of data collection. 2. The primary information has been collected from students pursuing online courses through recognized institutes. 3. The secondary information was gathered from various journals, articles and research papers. RESEARCH DESIGN The research design is the conceptual structure within which research is conducted; it constitutes the blueprint for the collection, measurement and analysis of data. The research design for this project is descriptive. RESEARCH INSTRUMENT The primary data was obtained during the course of doing research in a systematic manner with the help of Questionnaires. POPULATION The population for this study is finite i.e. all students studying in different courses in different colleges in Ludhiana. SAMPLING UNIT Sampling unit refers to smallest possible individual eligible respondent. In this study the sampling unit is: Any one student pursuing course or degree is the unit.

SAMPLING FRAME Since no list of students studying in different courses in PCTE is available so frame cannot be generated. SAMPLING TECHNIQUES In this research study, non-probability convenience sampling is opted for. Convenience sampling is done purely on the basis of convenience or accessibility. This sampling method has been mainly chosen because of time and lack of expertise. SAMPLING SIZE This refers to the total number of respondents selected from the universe to constitute a sample. The sample size for this research is 100 students. Due to the limitation of time and resources we will take 100 as sample. CONTACT METHOD Personal interview contact with respondents to get the questionnaires filled. DATA EVALUATION METHODS Each questions of every questionnaire will be compared and than their interpretation and analysis will be done using suitable statistical techniques. LIMITATIONS 1. The sample size should be 100 so we the conclusions are subjective not conclusive. 2. Many of the respondents not willing to fill the questionnaires.