FHBM1114 MANAGEMENT GROUP REPORT ASSIGNMENT January 2012 Trimester

Strategic management is an ongoing process that assesses the business and the industries in which the company is involved; assesses its competitors and sets goals and strategies to meet all existing and potential competitors; and then reassesses each strategy regularly to determine how it has been implemented and whether it has succeeded or needs replacement by a new strategy to meet changed circumstances, new technology, new competitors, a new economic environment, or a new social, financial, or political environment. (Lamb, 1984) Objective: Students will develop analytical skills through the comprehensive assessment of the organization and foster team work collaboration in accomplishing the assignment. Question: With the chosen company, act as an analyzer to assess its strategic management process. Instructions: -Form a group of 5-6 persons. -Comprehend the given assignment. -Accomplish the assignment in accordance to the marking scheme structure. Marking Scheme: MARKS 10 5

COMPONENTS 1. Introduction Company background & competitive advantages Organizational chart 2. Planning and Strategic Management Perform a SWOT analysis Assess the grand strategy / strategies of the company Assess the competitive strategies used by the company

20 10 10

3. Recommendation To enhance the identified strengths and opportunities

10

To overcome the weaknesses and threats

identified

10

4. Conclusion Assess the overall achievement of the company. 5. References and Appendices 6. Grammar/ Presentation/ Language 7. Peer Evaluation (Contribution) TOTAL Format of Assignment

10 5 5 5 100 %

The written assignment should be in the following format: Font Name and Size: Times New Roman, 12 1.5 spacing on white A4 size paper Justified (Alignment) Insert page numbers Should NOT exceed 15 pages (references and appendices are not included in the page count) Include a contents page Standard cover page (refer to WBLE) Attach the Marking Scheme & Presentation Assessment Sheet at the back of the assignment The project must be stapled neatly for submission. DO NOT BIND your reports. * If any of the above criteria is not met, one mark (1m) for each criteria missed will be deducted from the total marks of your group assignment. Late Submission Penalty Clause The deadline for the submission of the group assignment is on No extension of time will be allowed except in circumstances such as: medical reasons. Late assignments will be penalized, 10% deduction for each day it is delayed.

FHBM1114 Management
Marking Scheme for Group Assignment COMPONENTS 8. Introduction Company background & competitive advantages Organizational chart 9. Planning and Strategic Management Perform a SWOT analysis Assess the grand strategy / strategies of the company Assess the competitive strategies used by the company 20 10 10 Marks Allocation 10 5 Deserved Marks

10. Recommendation To enhance the identified strengths and opportunities To overcome the identified weaknesses and threats 11. Conclusion Assess the overall achievement of the company References and Appendices Grammar/ Presentation/ Language Peer Evaluation (Contribution up to 5 points) * TOTAL

10 10

10 5 5 5 100

*Effort Contribution Table Student A Student A Student B Student C Student D Student E Student B Student C Student D Student E

FHBM1114 MANAGEMENT SESSION 201201 (January 2012 Trimester) GROUP REPORT ASSIGNMENT

Company Name Lecture Group Lecturer Name

: ________________________________________ : ________________________________________ : ________________________________________

NAME

STUDENT TUTORIAL ID GROUP

APPENDIX 1 : GROUP REPORT ASSIGNMENT Telecommunication 1. 2. 3. 4. 5. DIGI Celcom Maxis U Mobile Tune Talk LIST OF COMPANIES Apparel 26. Cheetah 27. Bata 28. Nike 29. Adidas 30. Padini 31. Giordano 32. Bonia 33. Swatch Cosmetic & Toiletries 34. Procter & Gamble 35. Unilever 36. Johnson & Johnson 37. Colgate-Palmolive 38. The Body Shop Food Manufacturing Publication / Newspaper / Books 17. News Straits Time Press 18. STAR Publication 19. Popular Holdings Electronic Products 20. Pensonic 21. Panasonic 22. Hitachi 23. Toshiba 24. Sony Mobile Phone Manufacturer 25. Nokia 26. Sony Ericsson 27. Samsung 28. Motorola 39. Nestle 40. Dutch Lady 41. Cadbury 42. Gardenia 43. Yeos 44. Drinho 45. Coca-Cola Computer Manufacturer 46. Dell 47. Intel 48. IBM 49. Apple 50. Acer

Food & Beverages 6. Kings Confectionery 7. The Chicken Rice Shop 8. Starbucks 9. Coffee Bean 10. KFC 11. McDonalds 12. Dominos Pizza 13. Pizza Hut Automobile Industry 14. Honda 15. Perodua 16. Proton

FHBM1114 MANAGEMENT
Assessment for Group Presentation Group Members: Assessment: CRITERIA Main ideas presented in a clear and orderly manner Content of Presentation Visual Aids / Creativity Overall Grooming Loud and clear voice, Good Language Body language and eye contact with audience Able to maintain the interest of the audience Time Management Quality of response to questions The group has adequately prepared and practiced presentation TOTAL: Very Good 5 5 5 5 5 5 5 5 5 5 Moderat e 3 3 3 3 3 3 3 3 3 3 Very Poor 1 1 1 1 1 1 1 1 1 1

Good 4 4 4 4 4 4 4 4 4 4

Poor 2 2 2 2 2 2 2 2 2 2