ASSIGNMENT 01 SUBJECT CONSUMER BEHAVIOR

SUBMITTED TO MISS AYESHA AMAN

SUBMITTED BY MUHAMMAD IMRAN REG NO 9975 SECTION: - Thursday (3 to 6)

DATE 16-02-2012

Dimensions of Exchange Relations

There are the four types of consumer exchange relations: Restricted versus Complex Exchange Internal versus External Exchange Formal versus Informal Exchange Relational versus Discrete Exchange

Restricted Exchange:Concern a two party relation. The relationship in which two parties are involved Example: A person is dealing with the fruit seller. (Only two parties are there) A person is buying a dell laptop from shop. (Only two parties are there)

Complex Exchange In the complex exchange there are two or more parties are involved. In the other words we can say that a set of three or more actors

Example: More than two parties are there. A person is gone to real state to buy a plot and the real state person went to the third party who has a land or plot. You and the bank or financial brokage house (more than two parties are involved)

Internal Exchange:Internal exchange is take place within the organization. In the internal exchange the employs and the organization is involved.

Example:Internal exchange we can see the example of Express news. A person is working as a reporter when he made a excellent report on some topic then he will be paid extra.

External Exchange External exchange is take place out of the organization. It is between the organizations and the employs. Example:In the external exchange we can see huge exchanges. I will give the example of b2b between the
company and the suppliers. Businesses will collect the raw material from suppliers. Like sugarcane a raw material purchase by sugar mill.

Formal Exchange In the formal exchange we see the written and verbal contracts. Example:A person buys nokia mobile and gets a 12 month warranty slip from shopkeeper.

Informal Exchange In the informal exchange we can see unwritten, unspoken and social contracts. Example:When we buy fruits and the vegetables we have unwritten contract. Between your mother and the vegetable merchant (in this case the vegetable merchant does not give the receipt to your mother)

Relational Exchange In the relation exchange we can see the long term relationship. Example: The person who is working in a salon maintain a long term relationship with his customer and put more effort to make him a client. Shopkeeper who knows you and sometime accept the delay payment you or sometimes we have 2 or 3 rupees short in our pocket then he says its ok no problem. What is he doing? He is creating a long term relationship with his customer.

Discrete Exchange In the discrete exchange we can see the one time exchange in which no relationship is formed. Example:Between you and the private taxi in which there is lesser chance that you might go with same taxi or in simple words the exchange is not continues it is rather discrete.