HODA HASSAN

Mobile: (002) 01069802027 Home: (002) 0238504404. Email: Hoda.Hassan@gmail.com Address: Sheikh Zayed, 6th of October

PROFESSIONAL SUMMERY A Marketing executive with a nine year experience handling marketing and communication functions in some of the leading multinational company. An MBA holder with a wide range of transferable skills acquired through extensive training and education.

PROFESSIONAL EXPERIENCE Marketing and Communication Team Leader, Commercial International Bank, Jun 09 till present

Launched a knowledge management infrastructure that permitted sharing information, two way communication and collaboration via a corporate Intranet in coordination with Microsoft Egypt. Developed electronic application to monitor print advertising and social media communications in coordination with MediaWatch and SocialEyeZ Dubai. Manage CIB public relations programs in the scope of event management, sponsorship, press conferences executions and internal communication programs. Responsible for delivering marketing and communication plans with a clear focus on efficient marketing spending and ROI management. Lead and develop a team of young professionals to create a second line; while managing people intensive organization consisting of five CIB bankers and agencies relationship managers. Selected among the top 100 consumer bankers to participate in the Consumer Banking Leadership Program, this exclusive program is the first of its kind in Egypt and the MENA and is offered by one of the most renowned experts in consumer banking strategy, leadership development and organizational transformation in emerging markets. Manage and develop the marketing and PR programs for Business to Business lines aiming at increasing the across selling activities between consumer banking and corporate banking businesses. Best utilize the available budget to achieve the organization growth and financial targets.

Consumer Marketing Assistant Manager, Commercial International Bank, Dec 07 till Jun 09

Developed marketing and communication campaigns for consumer banking products

Marketed for the launch new auto loan program, CIB Wealth, personal loan and credit cards promotions. Created product brand manuals and standard communication materials. Supported the top management initiative to embed a sales culture in the consumer bank through launching series of sales conferences and ongoing internal communications. Selected advertising agency to handle CIB advertising campaigned and acted as the liaison between advertising agency and the business partners.

Communication Coordinator, Socit Gnral Bank, Mar 04 to Mar 06 Launched marketing campaign for the High Net worth individuals segment, SAFWA. Represented the corporate communications department in the banks' steering committee under the supervision of the bank's Deputy General Manager. Implemented communication strategies by creating the tools required such as media kits and conferences, brochures & posters, annual reports, print Adverts, broadcast, outdoors and web page advertisements, and special events.

Project Executive, Marketing Mix Consultancy, Jul 02 to Dec 03.

Handled key clients including Banque Misr, Ringo Telecommunications, Exxon Mobil and Eva cosmetics. Conducted and analyzed qualitative marketing research with Rada Research and Public Relations and ACNielsen for Banque Misr and Ringo Telecommunications. Assisted in launching marketing and communications campaigns including preproduction, TVC shootings and post-productions for Telecommunications and cosmetics brands.

EDUCATION Master of Business Administration with dual specialization in Operations Management and Marketing The American University In Cairo, Jun 07 GPA: 3.5 Bachelor of Arts in Journalism and Mass Communication, with a specialization in Integrated Marketing Communication The American University In Cairo, Jun 02 GPA: 3.1 PERSONAL DATA Date of Birth: 04/12/79 Nationality: Egyptian Gender: Female