ANNEXURE

Dear Sir/Madam, I, Sunil reddy, student of Sri jagadguru chandrashekaranatha Swamiji Institute of Technology, doing my final year M.B.A, as part of the curriculum, I am conducting a survey to prepare a report on Retailers behaviour towards Bisleri packaged drinking water at Bisleri (India)Ltd. I assure that the data provided by you will be strictly restricted for academic purpose only. Therefore, I request you to spare some of your precious time to give accurate and unbiased information to the following questions.

QUESTIONNAIRE
1. Name of the establishment: . 2. Age of the establishment a) Less than 1 yr. b) 1 to 2 yrs. c) 2 to 5 yrs. d) More than 5 yrs. 3. Which brand of drinking waters sales is more? a) Bisleri d) Kingfisher b) Aquafina e) Others c) Kinley :

4. Why do you want to sell more of this brand? a) Customers demand c) More profit margin b) good service d) convenience e) Service and quality

5. What is the most convenient time for delivery? a) 10am -12 noon c) 2pm 4pm b) 12 noon 2 pm d) 4pm 6pm

6. Rank the following brands in terms of service rendered: a) Bisleri d) Kingfisher b) Aquafena e) Others c) Kinley

7. Which brand do you rate more in profit margin? a) Bisleri d) Kingfisher b) Aquafena e) Others c) Kinley

8. Do you think advertisement is necessary for promoting the Brand Bisleri? a) Yes b) No

9. Do you believe in a concept of jo diktha hai who biktha a) Yes b) No

10. How much percentages of consumer accept any brand of water when they ask for bisleri? a) Less than 25% c) 50 to 75 % b) 25 to 50 % d) More than 75%

11. Does consumer accept any local brand water (including liquor brands)? a) Yes b) No

12. How do you rank the following factors according to their importance in buying decision? a) Profit margin c) Brand name b) Service d) Consumer preference

13. Do you buy specific brand because of relationship and support with the distributors? a) Yes b) No

14. What is your opinion about Bisleri Brand with reference to the following factors?

Sl.No Parameters

Very good

Good

Average

Poor

Very poor

Profit margin

Quality

Service

Delivery schedule

Consumer preference

15. Will the need for quantity will differ in time? a) Yes b) No

16. What are your suggestions to improve Bisleri? . .

FINANCIAL STATEMANT
Consolidated Annual Report (In lacs)

Income Statement
Total Revenue Gross Profit Operating Income Net Income

Annual (2008)
127,300.00 59,200.00 10,170.00 5220 27,490.00 119,270.00 20,510.00 98,430.00 20,840.00 5220 12,280.00 -7310 -3710 1270

Annual (2009)
118,850.00 56,320.00 10,230.00 4660 24,120.00 115,240.00 25,980.00 94,810.00 20,430.00 4660 12,190.00 -8420 -1830 1970

Balance Sheet
Total Current Assets Total Assets Total Current Liabilities Total Liabilities Total Equity

Cash Flow
Net Income/Starting Line Cash from Operating Cash from Investing Cash from Financing Net Change in Cash

BIBLIOGRAPHY SL.NO
1.

NAME OF THE BOOK

Modern Marketing (2nd edition)

NAME OF THE AUTHOR

Rustom S. davar

2.

How Complete Your Project Successful (2nd edition) Marketing Management (12th edition) Data Obtained From Company Booklets Google search engine Data Collect By Companys Resourceful Person And By Our Guide Marketing Management (2th edition)

Jundith Bell

3.

Philip Kotler

4.

5. 6.

7.

Dr. K Karunakaran