hbu Import Total Respondents Total Total Respondents Average Utility Values Rescaling Method: Raw (None) Total Below expectations Above expectations As expected Below expectations Above expectations As expected Loud and noisy Calm and quiet Moderately noisy 20 euros 30 euros 40 euros Average Importances Total Taste of food Knowledge and attentiveness of service staff Atmosphere Price of a three course menu Product Simulation Settings Simulation Mode: Simulation Simulation Method: First Choice Product Specifications Knowledge and attentiveness of service staff Taste of food My restaurant Competitor Product Shares of Preference Share My restaurant Competitor Scenario: BaseCase Utility Run: DB5HB.hbu Import 26.40 73.60 Std Err 2.79 2.79 2 2 3 2 Atmosphere Price of a three course menu 2 2 3 3 41.48 21.60 16.21 20.71 -6.18 1.59 0.00 -3.16 0.65 0.00 -2.31 -0.16 0.00 3.68 1.99 0.00 250
Total Respondents Total Total Respondents Average Utility Values Rescaling Method: Raw (None) Total Below expectations Above expectations As expected Below expectations Above expectations As expected Loud and noisy Calm and quiet Moderately noisy 20 euros 30 euros 40 euros Average Importances Total Taste of food Knowledge and attentiveness of service staff Atmosphere Price of a three course menu Product Simulation Settings Simulation Mode: Simulation Simulation Method: First Choice Product Specifications Knowledge and attentiveness of service staff Taste of food My Restaurant Competitor 1 Competitor 2 Product Shares of Preference Share My Restaurant Competitor 1 Competitor 2 Scenario: Price Cut Utility Run: DB5HB.hbu Import Total Respondents Total 3.60 6.40 90.00 Std Err 1.18 1.55 1.90 2 2 2 2 2 2 Atmosphere Price of a three course menu 2 2 2 3 2 1 41.48 21.60 16.21 20.71 -6.18 1.59 0.00 -3.16 0.65 0.00 -2.31 -0.16 0.00 3.68 1.99 0.00 250
250
Total Below expectations Above expectations As expected Below expectations Above expectations As expected Loud and noisy Calm and quiet Moderately noisy 20 euros 30 euros 40 euros Average Importances Total Taste of food Knowledge and attentiveness of service staff Atmosphere Price of a three course menu Product Simulation Settings Simulation Mode: Simulation Simulation Method: First Choice Product Specifications Knowledge and attentiveness of service staff Taste of food My Restaurant Competitor 1 Competitor 2 Product Shares of Preference Share My Restaurant Competitor 1 Competitor 2 Scenario: Increase taste of food Utility Run: DB5HB.hbu Import Total Respondents Total Total Respondents Average Utility Values 250 92.80 3.60 3.60 Std Err 1.63 0.82 0.82 3 3 3 3 3 3 Atmosphere Price of a three course menu 3 3 3 1.5 2 2 41.48 21.60 16.21 20.71 -6.18 1.59 0.00 -3.16 0.65 0.00 -2.31 -0.16 0.00 3.68 1.99 0.00
Rescaling Method: Raw (None) Total Below expectations Above expectations As expected Below expectations Above expectations As expected Loud and noisy Calm and quiet Moderately noisy 20 euros 30 euros 40 euros Average Importances Total Taste of food Knowledge and attentiveness of service staff Atmosphere Price of a three course menu Product Simulation Settings Simulation Mode: Simulation Simulation Method: First Choice Product Specifications Knowledge and attentiveness of service staff Taste of food My Restaurant Competitor 1 Competitor 2 Product Shares of Preference Share My Restaurant Competitor 1 Competitor 2 Scenario: Increased taste and price 2 Utility Run: DB5HB.hbu Import Total Respondents Total Total Respondents Average Utility Values Rescaling Method: Raw (None) Total Below expectations -6.18 250 86.80 6.60 6.60 Std Err 2.14 1.07 1.07 2 3 3 3 3 3 Atmosphere Price of a three course menu 3 3 3 2 2 2 41.48 21.60 16.21 20.71 -6.18 1.59 0.00 -3.16 0.65 0.00 -2.31 -0.16 0.00 3.68 1.99 0.00
Above expectations As expected Below expectations Above expectations As expected Loud and noisy Calm and quiet Moderately noisy 20 euros 30 euros 40 euros Average Importances
1.59 0.00 -3.16 0.65 0.00 -2.31 -0.16 0.00 3.68 1.99 0.00
Total Taste of food Knowledge and attentiveness of service staff Atmosphere Price of a three course menu Product Simulation Settings Simulation Mode: Simulation Simulation Method: First Choice Product Specifications Knowledge and attentiveness of service staff Taste of food My Restaurant Competitor 1 Product Shares of Preference Share My Restaurant Competitor 1 Scenario: Great food Bad Service Utility Run: DB5HB.hbu Import Total Respondents Total Total Respondents Average Utility Values Rescaling Method: Raw (None) Total Below expectations Above expectations As expected Below expectations Above expectations -6.18 1.59 0.00 -3.16 0.65 250 47.20 52.80 Std Err 3.16 3.16 2 3 3 3 Atmosphere Price of a three course menu 3 3 3 2 41.48 21.60 16.21 20.71
As expected Loud and noisy Calm and quiet Moderately noisy 20 euros 30 euros 40 euros Average Importances
Total Taste of food Knowledge and attentiveness of service staff Atmosphere Price of a three course menu Product Simulation Settings Simulation Mode: Simulation Simulation Method: First Choice Product Specifications Knowledge and attentiveness of service staff Taste of food My Restaurant Competitor 1 Competitor 2 Product Shares of Preference Share My Restaurant Competitor 1 Competitor 2 Scenario: Great service bad food Utility Run: DB5HB.hbu Import Total Respondents Total Total Respondents Average Utility Values Rescaling Method: Raw (None) Total Below expectations Above expectations As expected Below expectations Above expectations As expected Loud and noisy -6.18 1.59 0.00 -3.16 0.65 0.00 -2.31 250 13.20 43.40 43.40 Std Err 2.14 1.07 1.07 2 3 3 1 3 3 Atmosphere Price of a three course menu 3 3 3 2 2 2 41.48 21.60 16.21 20.71
Calm and quiet Moderately noisy 20 euros 30 euros 40 euros Average Importances
Total Taste of food Knowledge and attentiveness of service staff Atmosphere Price of a three course menu Product Simulation Settings Simulation Mode: Simulation Simulation Method: First Choice Product Specifications Knowledge and attentiveness of service staff Taste of food My Restaurant Competitor 1 Competitor 2 Product Shares of Preference Share My Restaurant Competitor 1 Competitor 2 Scenario: Increase service and price Utility Run: DB5HB.hbu Import Total Respondents Total Total Respondents Average Utility Values Rescaling Method: Raw (None) Total Below expectations Above expectations As expected Below expectations Above expectations As expected Loud and noisy Calm and quiet Moderately noisy -6.18 1.59 0.00 -3.16 0.65 0.00 -2.31 -0.16 0.00 250 4.80 47.60 47.60 Std Err 1.35 0.68 0.68 1 3 3 2 3 3 Atmosphere Price of a three course menu 3 3 3 2 2 2 41.48 21.60 16.21 20.71
Total Taste of food Knowledge and attentiveness of service staff Atmosphere Price of a three course menu Product Simulation Settings Simulation Mode: Simulation Simulation Method: First Choice Product Specifications Knowledge and attentiveness of service staff Taste of food My Restaurant Competitor 1 Competitor 2 Product Shares of Preference Share My Restaurant Competitor 1 Competitor 2 Scenario: Price comparison 2 Utility Run: DB5HB.hbu Import Total Respondents Total Total Respondents Average Utility Values Rescaling Method: Raw (None) Total Below expectations Above expectations As expected Below expectations Above expectations As expected Loud and noisy Calm and quiet Moderately noisy 20 euros 30 euros 40 euros -6.18 1.59 0.00 -3.16 0.65 0.00 -2.31 -0.16 0.00 3.68 1.99 0.00 250 22.80 38.60 38.60 Std Err 2.65 1.33 1.33 3 3 3 2 3 3 Atmosphere Price of a three course menu 3 3 3 3 2 2 41.48 21.60 16.21 20.71
Average Importances Total Taste of food Knowledge and attentiveness of service staff Atmosphere Price of a three course menu Product Simulation Settings Simulation Mode: Simulation Simulation Method: First Choice Product Specifications Knowledge and attentiveness of service staff Taste of food My Restaurant Competitor 1 Competitor 2 Product Shares of Preference Share My Restaurant Competitor 1 Competitor 2 Scenario: Best case Utility Run: DB5HB.hbu Import Total Respondents Total Total Respondents Average Utility Values Rescaling Method: Raw (None) Total Below expectations Above expectations As expected Below expectations Above expectations As expected Loud and noisy Calm and quiet Moderately noisy 20 euros 30 euros 40 euros Average Importances Total -6.18 1.59 0.00 -3.16 0.65 0.00 -2.31 -0.16 0.00 3.68 1.99 0.00 250 32.40 4.00 63.60 Std Err 2.96 1.24 3.04 2 3 3 2 3 3 Atmosphere Price of a three course menu 2 3 3 3 2 1 41.48 21.60 16.21 20.71
Taste of food Knowledge and attentiveness of service staff Atmosphere Price of a three course menu Product Simulation Settings Simulation Mode: Simulation Simulation Method: First Choice Product Specifications
Knowledge and attentiveness of service staff Taste of food My Restaurant Competitor 1 Competitor 2 Product Shares of Preference Share My Restaurant Competitor 1 Competitor 2 Scenario: Service or food Utility Run: DB5HB.hbu Import Total Respondents Total Total Respondents Average Utility Values Rescaling Method: Raw (None) Total Below expectations Above expectations As expected Below expectations Above expectations As expected Loud and noisy Calm and quiet Moderately noisy 20 euros 30 euros 40 euros Average Importances Total Taste of food Knowledge and attentiveness of service staff Atmosphere 41.48 21.60 16.21 -6.18 1.59 0.00 -3.16 0.65 0.00 -2.31 -0.16 0.00 3.68 1.99 0.00 250 10.40 35.20 54.40 Std Err 1.93 3.02 3.15 2 2 3 2 3 2
Price of a three course menu Product Simulation Settings Simulation Mode: Simulation Simulation Method: First Choice Product Specifications
20.71
Knowledge and attentiveness of service staff Taste of food My Restaurant Competitor 1 Competitor 2 Product Shares of Preference Share My Restaurant Competitor 1 Competitor 2 Scenario: food wins Utility Run: DB5HB.hbu Import Total Respondents Total Total Respondents Average Utility Values Rescaling Method: Raw (None) Total Below expectations Above expectations As expected Below expectations Above expectations As expected Loud and noisy Calm and quiet Moderately noisy 20 euros 30 euros 40 euros Average Importances Total Taste of food Knowledge and attentiveness of service staff Atmosphere Price of a three course menu Product Simulation Settings 41.48 21.60 16.21 20.71 -6.18 1.59 0.00 -3.16 0.65 0.00 -2.31 -0.16 0.00 3.68 1.99 0.00 250 18.40 58.40 23.20 Std Err 2.45 3.12 2.67 2 2 3 2 3 2
Simulation Mode: Simulation Simulation Method: First Choice Product Specifications Knowledge and attentiveness of service staff Taste of food My Restaurant Competitor 1 Competitor 2 Product Shares of Preference Share My Restaurant Competitor 1 Competitor 2 Scenario: firstonewins Utility Run: DB5HB.hbu Import Total Respondents Total Total Respondents Average Utility Values Rescaling Method: Raw (None) Total Below expectations Above expectations As expected Below expectations Above expectations As expected Loud and noisy Calm and quiet Moderately noisy 20 euros 30 euros 40 euros Average Importances Total Taste of food Knowledge and attentiveness of service staff Atmosphere Price of a three course menu Product Simulation Settings Simulation Mode: Simulation Simulation Method: First Choice 41.48 21.60 16.21 20.71 -6.18 1.59 0.00 -3.16 0.65 0.00 -2.31 -0.16 0.00 3.68 1.99 0.00 250 17.60 5.60 76.80 Std Err 2.41 1.45 2.67 2 3 3 3 2 2 Atmosphere Price of a three course menu 3 2 2 3 2 1
Product Specifications Knowledge and attentiveness of service staff Taste of food My Restaurant Competitor 1 Product Shares of Preference Share My Restaurant Competitor 1 Scenario: aklsdjaklsd Utility Run: DB5HB.hbu Import Total Respondents Total Total Respondents Average Utility Values Rescaling Method: Raw (None) Total Below expectations Above expectations As expected Below expectations Above expectations As expected Loud and noisy Calm and quiet Moderately noisy 20 euros 30 euros 40 euros Average Importances Total Taste of food Knowledge and attentiveness of service staff Atmosphere Price of a three course menu Product Simulation Settings Simulation Mode: Simulation Simulation Method: First Choice Product Specifications Knowledge and attentiveness of service staff Taste of food My Restaurant Competitor 2 2 1 3 3 Atmosphere Price of a three course menu 3 3 3 1 41.48 21.60 16.21 20.71 -6.18 1.59 0.00 -3.16 0.65 0.00 -2.31 -0.16 0.00 3.68 1.99 0.00 250 36.00 64.00 Std Err 3.04 3.04 2 3 3 2 Atmosphere Price of a three course menu 3 2 3 2
Product Shares of Preference Share My Restaurant Competitor 2 85.60 14.40 Std Err 2.22 2.22