CRAIG P.

CAMPBELL
Brooklyn, NY 11210 Ph: 718.338.0397 Cell: 718.812.7006 Email: campbellcraig@aol.com

FINANCE EXECUTIVE
Multi-disciplined leader with an effective mix of operations and financial management proficiencies t hat work together to produce sustainable bottom -line results. Industry expertise includes Media, Telecommunications, Entertainment , Financial Services, and Not -for-Profit. Hold MBA from Columbia University
Executive Overview: Accomplished career backed by global executive leadership within global organizations and strength in strategic business planning, operational/financial controls, audit functions, compliance and process reengineering. Routinely implement operational improvements and technology innovation to consistently drive strong revenue and productivity results. History of delivering profitability gains through proficiency in business analysis, restructuring, expense control, financial management and project management skills. Possess sound understanding of Global Consolidation and Reporting and global business drivers. Leadership Strengths: Easily assume executive decision making, risk and ownership of plans; able to effectively manage through rapid growth and change while remaining calm under pressure. Promote a leadership-by-example approach to foster loyalty and top performance from staff despite challenges. Respected for superb business skills and insight and ability to form new strategic directions in the companys best interest. Offer exceptional integrity and the vision to lead and prosper despite change and economic volatility. Industry Expertise: Strategic Planning & Initiatives; Project Planning & Analysis; Financial Planning; Management Information Systems; Financial Statements; Expense Reporting; Trend & Performance Analysis; Administration Budget Control; Capital Market Analysis

CAREER PROGRESSION
CELLFISH MEDIA LLC New York, NY April 2007 to January 2012 (Leading approximately $100M Global Organization providing mobile content and entertainment with more than 14 million unique clients throughout the world; U.S.-based with major presence in Germany, Canada and France, with France being market leader) Global Controller Overview: Managed the daily operations of the Corporate Finance Group. Functionally accountable for preparing/maintaining accurate global financial reports, establishing global financial policies and procedures and directing daily U.S. operations. Prepared journal entries for standard monthly accruals, consolidated monthly financials for all company entities, developed/presented monthly reports to company investors, prepared quarterly financial analysis for the Board of Directors and managed cash balances to ensure adequate safeguarding of cash. Served as primary liaison with financial and tax audit team to ensure seamless audit activities including preparation of U.S. tax returns, Form K-1s and subsequent filing. Established proper accounting for key accounting issues and led development of internal control policies/procedures. Prepared G&A budget covering Finance, CEO and Legal Departments. Company consisted of four entities: Cellfish U.S., Cellfish France, Legion Telekom (Germany) and Cellfish Technology (Canada). Executive Highlights

Instrumental in maintaining healthy finance organization and impacting profitable change by: Improved internal operating controls through drafting of formal purchasing procedures, approved by Senior Management. Assisted in securing a line of credit for Advertising expenditures, which resulted in additional revenue.

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Continued

Managed the transition to a New Accounting System (NetSuite) by developing a new chart of accounts, mapping the data in the previous system (Peoplesoft) to NetSuite, overseeing the input of historical data onto NetSuite, and verifying the accuracy of financial reports in NetSuite. Strengthened cash management procedures by initiating monthly bank reconciliation process and assisting in safeguarding of cash placed in investment accounts through transfer of funds from money market account to lower risk Treasury bill account. Credited with delivering companys first-ever, on-time financial audit by serving as key liaison for the audit, working closely with external auditors and managing the entire process. Saved approximately $5-15K in interest and penalties. Successfully controlled costs by closely analyzing monthly costs, alerting Senior Management of potentially unfavorable trends and analyzing preliminary budget numbers comparative to current actual results. Played key role in capturing anticipated savings of $3-5K per month by serving as primary contact and organizer of task force charged with migrating all communication/IT functions from outside affiliated companies to in-house management. Maintained positive relations with shareholders and investors by conducting monthly conference call to analyze monthly results, addressing concerns and requests for additional information. Prepared schedule of U.S. salary allocations and researched end of month/three-month LIBOR rate to determine inter-company loan interest rate for month. Determined intercompany charges and prepared inter-company invoices from U.S. to non-US Cellfish entities.

BEDFORD STUYVESANT RESTORATION CORPORATION Brooklyn, NY Nov. 2002 to Mar. 2007 ($8M Not-for-Profit Corporation, the first community development corporation established in the US and founded in 1967 by Robert F. Kennedy and Jacob Javits to improve the quality of life of the residents in Central Brooklyn through various programs and initiatives) CHIEF FINANCIAL OFFICER Overview: Initially brought-on as consultant to manage all Controllership functions, ensuring the accurate and timely recording of all transactions into the general ledger while managing payables and cash disbursements. Assumed role of Chief Financial Officer in 2005 during turnaround phase with accountability for preparing weekly cash forecasts, monthly P&L Statement and formal financial package for monthly presentation to the Board of Directors. Developed cash and financial projections for outside parties, prepared required financial reports for program agencies and oversaw all auditing functions. Served as key financial advisor for CEO and COO and supervised staff of five and four direct reports including Assistant Controller, Accounting Manager, Accounts Payable Supervisor and Junior Accountant. Executive Highlights

Immediately addressed need to improve internal controls and numerous functions by implementing formal process for recording accruals at month-end performing overdue bank reconciliations, and rectifying long-overdue payables. Succeeded in helping shift management culture to a for profit philosophy despite not-for-profit status, demonstrating true cost of running organization within challenging economic climate. Credited with identifying need and gaining Senior Management approval for the purchase of new financial system (Financial Edge), delivering $20K savings vs. updating original system and reducing maintenance costs by $4K annually. Personally designed format for financial reports to be generated by system as well as designing chart of accounts. Expedited production of reports while providing clear reporting by designating mapping of accounts to financial statement line items. Formalized budget process by creating standard budget templates for completion by department heads.

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Continued Obtained necessary financing and obtained bridge loan by maintaining all banking relationships. Additionally, managed in/outflow of funds for Neighborhood Homes project with the Department of Housing and Urban Development.

Served as key executive working closely with executive management staff; drafted financial analysis for presentation to Board of Directors and served on organizations strategic planning committee.

MERRILL LYNCH & CO., INC. New York, NY Feb. 1992 to Dec. 2001 (Leading, billion-dollar financial services firm) VICE PRESIDENT, FINANCIAL PLANNING & ANALYTICS GROUP (1998 to 2001) VICE PRESIDENT, MERRILL LYNCH STRATEGIC BUSINESS EVALUATION GROUP (1994 to 1998) SENIOR AUDITOR, CAPITAL MARKETS GROUP (1992 TO 1994) Overview: Ascended quickly through ranks of organization culminating in final role as VP, Financial Planning & Analytics Group with responsibility for managing companys Regional Reporting Process. Led consolidation, analysis and reporting on capital markets on a regional basis and provided expertise to global and regional financial management team to resolve reporting issues. Cumulative Executive Highlights

Credited with boosting overall efficiencies including improving strategic decision-making for the executive team and ensuring that regulatory reporting requirements were satisfied by serving on corporate task force to launch a comprehensive reengineering of the firms Regional Reporting Process, creating standardized format for reporting by all seven regions within the US, Canada, Europe, Asia, Japan, Australia and Latin America. Enhanced overall reporting functions including same-day benchmark of revenue for each Capital Markets product group and drove a 50% improvement in decision-making efficiency by collaborating with IT personnel in the design and establishment of a same-day revenue estimate website. Served as key point of contact to resolve financial reporting issues relating to regional revenue sharing for cross-border transactions. Instrumental in the timely delivery of regional budgets by assisting in creating operating budget template for each region.

ADDITIONAL ACCOMPLISHMENTS TOOK PLACE IN THE FOLLOWING ROLES: Senior Internal Auditor Continental Grain Company, New York, NY Identified multimillion dollar financial fraud during audit of one of their processing plants, resulting in sale of plant and annual saving of nearly $4M for company. Supervisor, Internal Audit Viacom, Inc., New York, NY Planned and supervised audits of business units within Publishing and Entertainment Divisions. Determined adequate controls to effectively monitor costs for Madison Square Gardens $275M renovation project. Senior Auditor Deloitte & Touche, New York, NY Planned and supervised audits of reinsurance and not-for-profit companies, advising client management for various not-for-profit clients of the proper accounting for various transactions. MBA, Finance & Management, Columbia University / BBA, Accounting, Bernard M. Baruch College CPA New York State Listed in Cambridge Whos Who