RESTON UNIVERSITY

COURSE OUTLINE SPRING QUARTER 2011 MARKETING RESEARCH EMBA PROGRAM

Sr. No. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10 11. 12. 13.

Chapter No.
+ - -

Final Exam Q. No. 1 2 3 4 5 6 7 8 9 10 11 12 13

Chapter Heading

1 3 5 6 7 8 10 11 12 13 14 15 22

The Marketing Research Role in Marketing Management The Marketing Research Process; Concept and Example Research Design and Data Sources Secondary Data The Measurement Process Attitude Measurement Data Collection: Exploratory Research Data Collection: Conclusive Research Designing Data Collection Forms The Basics of Sampling Simple Random Sampling and Sample Size More Complex Sampling Procedures Reporting Research Findings

Recommended Text Book: Marketing Research; 5 Edition by Kinnear and Taylor: McGraw Hill Book Company
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DISTRIBUTION OP MARKS
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Internal Sessional Evaluation Assortments/ P inject 10 10 Quizzes Class Parli. Attendance 5 Mid-Term Test 25
~ i n * . * - - :

External Eval. Total Sessional SO Terminal Exam 50 Final Evaluation too

Pinal Examination Question Paper

Required: 8 Review Questions out ol 13

PRESTON
UNIVERSITY
Koliat Islamabad Lahore

' TERMINAL EXAMINATION

Peshawar Fftlsalabad

Course Code: Course Title: Program: Quarter:

MK4417 Marketing Research

Executive MBA / MBA (Evening) Fall 2009

ouly.

Tins is a three-hour examination and consists of review questions Y o u may attempt not more than eight review questions.

Q. 1 Q.2 Q.3 Q.4 Q.5 Q.6 Q.7 Q.8 Q.9 Q. 10 Q.ll Q.12

Define Marketing Research. What are the steps involved in the Research process? Discuss Sampling Errors and Non-Sampling Errors with valid examples. Discuss the nature and role of research design in marketing research. What are the sources of Secondary Data usually used in Pakistan? What are the difficulties faced by Researchers in Measurement Process? Explain three components of an Attitude. Link it with "Hierarchy of Effect Model". How focus group can play its role in marketing research? How does observation play an important role in Marketing Research? Discuss different types of Close Ended and Open Ended Questions. Explain Probability and Non-Probability Sampling Procedures. What factors should you consider in determining the sample size for a study? Write short notes on the following: i. Specified Sampling ii. Cluster Sampling How Research Findings can be depicted graphically? Discuss in detail.

Q.13

mm

UNIVERSITY
tudent Name: Course Code: C o u r s e Title: Program: Quarter:

TERM U AL N EXAMINATION

IslamntMid - Kottot - Peshawar - Lahore ; Reg. No:^

Mis: 4417 M a r k e t i n g Research Executive M B A / M B A (Evening) Fall 2 0 1 0

This is a throe-hour examination and consists of review questions only. Von iimy attempt not more than eight review questions.
0.1 Q.2 Q.3 QA 0.5 Define Marketing Research. Discuss steps involved in the research process. Differentiate between Sampling Errors and Nan Sampling Errors. Write a self-contained note on Sources of Secondary Data. What are the types of Research? Link it with Decision Milking Process. Discuss research Techniques available with the research in Pakistan Market. Discuss the vital role which data collection form

Q.6
Q.7 Q.S Q.9

plays in

the research.

Explain the c o m p o n e n t s of an Attitude. Link it with "Hierarchy of Effect M o d e l " .

Discuss types o f Close Ended and Open Ended Questions.

Observation and Focus G r o u p s play important role in kid's marketing research. Discuss the statement critically. Discuss critically the Area / Scope of market research in consumer market. Write short notes on the following: i. Stratified S a m p l i n g ii. Cluster S a m p l i n g

Q.10 Q.I I

'
-

Q. 12 OA

Differentiate between Probability and Non Probability Sampling Procedures. I low Research Data can be displayed graphically in the research report?

FKE&TON UNIVERSITY
Kohat ' Islamabad

Lahore -

TERMINAL EXAMINATION
Peshawar Faisalabn<i

Course Code: Course Title: Program: Quarter:

MK4417 Marketing Research Executive MBA/MBA (Evening) Spring 2010

T h i s is a t h r e e - h o u r examination and consists of review questions only. You may a t t e m p t not more than eight review questions. Q.I Q:2 Q.3 QA Q.5 Q.6 Define Marketing Research. What are the steps involved in the Research Process? What are the sources of Secondary Data available in Pakistan for the Researchers. Differentiate between Sampling / Non Sampling Errors. How can you design an effective questionnaire to conduct Market Survey? Write a self contained note on "Measurement Process". Mow do attitudes play important role in Research? Discuss with reference to "I HcnucUy of Effect Model." Discuss three-types of Research and link it with decision making process. Briefly discuss techniques used in it.. What are the qualities of

Q.7

Q.S Q.9 Q. 10 Q. 11 Q. 12 Q. 13

good research? Give valid points.

*

Discuss the importance of sampling in the research process. What factors are to be kept in mind while choosing a representative sample. Differentiate between Probability / Non Probability Sampling Procedures. Statistical Analysis is more useful as compared to Descriptive Report. Discuss critically. Discuss elements of Research Report Findings. How is it useful for the decision makers/

- 1 iv *

FK&STUN UNIVERSITY
Kohat Islamabad Lahore

TERMINAL

EXAMINATION'
Peshawar

Faisalabad

Course TA^ACourse'l'itle: Program: Quarter:

*nr w Marketing Research Executive MBA7MBA (Evening) Winter 2010

This is a t h r e e - h o u r examination and consists of review ujuestiuii.s only. You may a t t e m p t not more than eight review questions. Q.I Q.2 , Define Marketing Management Process and link it with Marketing Management.

i
Differentiate between Sampling Errors and Non-Sampling Errors.

Q.?> Q.'l Q.5 Q.6 Q.7 Q.S Q.9 Q.10 Q.l 1 Q.l2 Q. 13

Discuss the nature and role of research design in marketing research. What are the different secondary data sources available to researchers in Pakistan? Discuss die major ways in which the validity of measurement is assessed. What are attitudes? Discuss three components of an attitude. Critically discuss Focus Groups as a research techniques. Observation plays very important role in research. Discuss different types of observation.
i

How can you design an effective data collection form to conduct market survey? What are the benefits / uses of sampling? ,

Mow can you select a representative sample? Discuss steps involved in it. What are probability / nonprobability sampling procedures / methods? Explain. How the Research Data can be depict graphically in a research report.

PRESTON
UNIVERSITY
^S^'ff? ^muiui^

TERMINAL EXAMINATION
Kohat - Peshawar - Lahore Reg. No: Islamabad

Student Name:

Course Code: Course Title: Program: Quarter:

This

MK4417 Marketing Research Executive MBA / MBA (Evening) Winter 2011

is a three-hour examination and consists of review questions only. Y o u may attempt not more than eight review questions.
Q. I Q.2
t

Define m a r k e t i n g research. W h a t are the c o m p o n e n t s of Research Design / Plan? Differentiate between S a m p l i n g Errors and N o n Sampling Errors. W h a t are the sources o f S e c o n d a r y D a t a available for Researchers in Pakistan?

Q.3
i

Q.4 Q.5 Q 6 Q Q Q.9 Q. i(J Q i! Q.! 2 Q I;

W r i t e a self contained note on " N u m b e r s and M e a s u r e m e n t s " . Differentiate b e t w e e n Qualitative R e s e a r c h and Quantities Research. E x p l a i n three c o m p o n e n t s of Attitude. Link it with "1 Iierarchy of Effect M o d e l " . H o w do Focus G r o u p s play its vital role in the R e s e a i c h ? W h a t are the types of R e s e a r c h ? D i s c u s s research technologies used in the Research Process. Differentiate between Probability / N o n Probability Sampling P r o c e d u r e s . W h a t are the benefits / uses of s a m p l i n g ?

W h a t factors are to b e kept in mind w h i l e c h o o s i n g a representative s a m p l e ? H o w Research Data can be depicted graphically in the Research Report*;) D i s c u s s elements o f R e s e a r c h R e p o r t Findings.
4.

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