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RIO+20 Coordination for Global Change

We are billions of people dreaming with a better world; millions actually pursuing it actively; thousands of NGOs, projects and social movements which channel all these efforts. However, each of us is pushing in a different direction. Can we coordinate internationally around a handful of these existing projects the most promising ones to speak with one common voice and effectively produce change? Unity makes strength. We can stay in our personal bubbles all our lives and achieve nothing, or start to coordinate for global change. Two people pushing for the same idea have at least twice the same power in order to achieve it; three people, three times as much, and so on. Every single step of a coordination process has a value and a meaning in itself, it increases the chances and visibility of a particular existing idea. The big Earth Summit RIO+20 (Rio de Janeiro, 20-22 June 2012) is an unbeatable opportunity to launch such a coordination program, with a Post-RIO+20 vision. Tens of thousands of NGOs will attend the event... with a common voice? The big question for each of us, and for these organizations is: what are we really aiming at? and, if it is the common good, what are we willing to contribute together to make it happen?

Track1: most important organizations representing civil society reach an agreement to create a common project targeting RIO+20, which is backed up by the rest of organizations. They devote a big share of their resources into this umbrella project, which aims to make a huge difference. Track2: civil society organizations, grassroots movements, individuals, all adopt common unifying elements in the road to RIO+20, and beyond: A prex to their names: RIO+20 ... (Twitter, Facebook, their ofcial legal name...) A badge in their logo/s (see e.g. at the bottom-right corner, courtesy of In Facebook: Participant pages: pages of all organizations / social movements fully engaging in the initiative are named RIO+20 ... and display the common badge in their logo. A common page (e.g., RIO+20 Coordination for Global Change) coordinates the actions. - Followers: all followers of participant pages are asked to follow the common page. - 10+1 administrators: 10 administrators on behalf of the majority participant pages; 1 administrator, a prestigious and independent person, chosen directly by the followers. - Likes: the common page likes all the participant pages, the initiatives that support it.
Juan J. Lopez-Villarejo# Social Media Department - Katerva# skype: juan.jose.lopez.villarejo

For organizations: Whether you represent a renowned organization / movement (WWF, Greenpeace, Oxfam, One, Indignados, Occupy Wall Street,...) or a more modest one, the question holds: What are we really aiming at? and, if it is the common good, what are we willing to contribute together to make it happen? Consider following one of the tracks mentioned previously. Track 1: reach out, contact other similar organizations and explore possible synergies. Track 2: add the prex RIO+20 to your name and the badge to your logo in your communications to the public and other organizations. What you are showing is that you give priority to your mission rather than to your corporative image. Consider the enormous potential of social media (Facebook, Twitter...) to achieve an impact.

For individuals: 1. Think what existing ideas, projects, NGOs or organizations seem most promising to make a huge positive impact in the world, through a global change: the nal aim is to achieve international coordination to implement existing solutions for a sustainable world (ideas & technologies). 2. Do join them, either physically, by e-mail, facebook, ... 3. Ask their representatives to participate in the coordination process, either of the two tracks. 4. Tell active people close to you to get involved (at least two, for rapid growth). This is an important and precious personal contribution. No one will ever be a better ambassador of this movement than youll be with your people. 5. Pave the way for the near future, targeting other people / organizations that may not be not so active right now. An excellent contribution is to contact the media, political representatives, professional colleagues and just inform them neutrally of this concept. It is a question of visibility. Every single step is crucial. We can do much more, of course, but if all millions of change-makers follow these steps it will sufce. Consider providing feedback if you fail to take one of this steps.

Juan J. Lopez-Villarejo# Social Media Department - Katerva#

skype: juan.jose.lopez.villarejo