Wall's Heartbrand

The Walls Heart brand stands for a good honest scoop of pleasure. Its philosophy is to be an evangelist of pleasure: A day without pleasure is a day lost.

Wall's - Global Leader

Walls is sold in more than 40 countries making it the most widely available ice cream worldwide. Unilever is the global leader of ice cream and frozen desserts manufacturing with almost 18% of the global market share.

Adding Vitality to Life

With customers becoming more health conscious, Walls has also taken a conscious step to providing healthier and nutritious products. Walls innovation centre in UK is constantly working on making healthier products by reducing the fat content in the products yet offering the same great taste. Walls is striving to be a healthier choice for kids by lowering sugar content and introducing nutrient rich offerings like Moo which has calcium equal to one glass of milk.

History of the Heartbrand

Unilever has been selling ice cream for decades, however the Heartbrand was launched world wide in 1999. The Heartbrand logo is common to every country and has come to be synonymous with quality treats. Walls operates under different names in different markets (Wall's in the UK and most parts of Asia, Algida in Italy, Langnese in Germany, Kibon in Brazil, and Ola in the Netherlands).

Wall's Pakistan

Walls came to Pakistan in 1995 establishing the Walls factory on Multan Road in Lahore. Fully equipped with state of the art machinery, the Walls factory is a standard of hygiene and technology in the region and has become synonymous with quality. Some of the most popular brands loved by the masses are now linked to Walls; making an irresistible combination that few could refuse. Key facts about Walls Pakistan:

Walls is the market leader of the Pakistani Ice cream market. All Walls products are made with Halal ingredients in a Halal compliant manner

Ice Cream Makes You Happy Its Official!

Feast was one of the first Products introduced by Walls in 1995 and to date remains one of the most popular treats that Walls has to offer. Truly a chocolate lovers delight, Feast comprises of 3 layers: a thick chocolate coating with rich chocolate ice cream inside and a smooth chocolate bar in the centre. In 2009, Feast launched the bite for a bike campaign which is widely recognized by consumers as one of the most memorable campaigns of Feast. Feast awarded the bike, a Suzuki Boulevard S40, to Shan Samuel, a resident of Lahore. Donut was launched in 2005 and has quickly become one of the most loved products to date. Donuts unique shape and quirky packaging makes it a favorite with both kids and adults alike. Boasting a thick chocolate coating with a generous sprinkling of peanuts and a premium vanilla ice cream inside, Donut satisfies the hunger and the ice cream urge alike. Peshawari Crunch is the latest offering from the Heartbrand, and was launched in May 2011. It was launched with a variation on a popular (Pashto) folk tune to reinforce its local roots. Comprised of all new premium packaging to draw out the elements of Pathan culture, Peshawari Crunch offers high quality ice cream with irresistible crunch inside. Jet Sport and Choc Bar were acquired by Walls in 1998 with the acquisition of Polka. These are two of Walls most popular brands to date.

From our range

Feast

Choc bar

Jet Sport

Donut

Kings Kulfa Big Slice

Kings Kulfa Cup

Mango Cup

Peshawari Crunch

Wall's (company)

Wall's is a United Kingdom-originated food brand, covering both meat products and ice cream, owned by Unilever. Founded in London in 1786 by butcher Richard Wall, it was acquired by Unilever in 1922. To avoid summer lay offs due to the down turn in its core meat products market, in 1920 Wall's launched a range of ice cream. Unilever sold off the meat products business and a licence to use the Wall's brand on such within the United Kingdom in 1996 to Kerry Group. Wall's itself is now core to Unilever's Heartbrand global ice cream business, used currently in China, Hong Kong, India, Indonesia, Jordan, Lebanon, Malaysia, Maldives, Mauritius, Pakistan, Qatar, Saudi Arabia, Singapore, Thailand, United Arab Emirates and Vietnam.

History
In 1786, Richard Wall opened a butcher's stall in St James's Market, London. Selling meat and meat products, he gained a reputation for being a fine pork butcher. In 1812, Richard received the first Royal Appointment to George, Prince of Wales as "Purveyor of Pork," continuing to serve him through his later reign as King George III. In 1817, Thomas Wall was born, followed by a daughter Eleanor, in 1824. Richard's business boomed, and in 1834 he moved to new premises at 113 Jermyn Street. However, shortly afterwards Richard Wall died leaving his widow, Ann, and 19 year old son to run the business. Trading as Ann Wall and Son, Ann also died very shortly after the death of her husband. At the age of 19, Thomas Wall took sole charge of the business, plus the care of his 14 year old sister. After the birth of his son Thomas Wall II in 1846, Thomas Wall incorporated the business as "Thomas Wall and Son Ltd." Thomas Wall II served his apprenticeship and joined the company board in 1870, and after second son Frederick had followed the same path, the company name was changed in 1878 to "Thomas Wall & Sons Ltd." Throughout this period, the business maintained its high level standards and resultant recognition, gaining a series of Royal Appointments from Queen Victoria, King Edward VII, King George IV and King George V. The business had always faced a problem in the summer, when sales of meat, meat pies and sausages fell, and the company was forced to lay-off staff. Now led by Thomas Wall II, he proposed developing a line of ice cream in 1913 to avoid the lay offs. But the onset of World War One put the plan on hold due to shortages.[4] Thomas Wall II decided to retire, and so sold the business in 1920 to Mac Fisheries, which itself was acquired in 1922 jointly by Lever Brothers and Margarine Unie, the founder companies of Unilever. Now under the direction of Maxwell Holt, ice cream production commenced in 1922 at a factory in Acton, London. As ice cream grew in significance, Unilever split the company into two, T Wall and Son (Ice Cream) Ltd and T Wall and Son (Meats) Ltd. In 1959, Wall's doubled capacity by opening a purpose built ice cream factory in Gloucester, England. In 1981 Unilever merged T Wall and Son (Ice Cream) Ltd with Birds Eye Foods Ltd to form Birds Eye Wall's Ltd. Following a

review of production facilities, the Gloucester factory was expanded and updated, and the Acton factory was closed ("Project Phoenix" 1983).

Meat products
After the purchase of sausage and pate producer Mattessons in the early 1980s, Unilever merged the two companies to form Mattessons Wall's. Following a review, in 1994 Unilever sold off Mattessons Wall's, the ownership to the Mattessons brand, and a licence to sell meat products within the UK under the Wall's brand to Kerry Foods. Still a prominent manufacturer of sausages and meat pies, their advert for "Wall's Balls" mimic a scene from the film There's Something About Mary.

Ice cream
Unilever continues to use the brand for ice cream in the UK. Whilst remaining (2006) the market leader in the UK for individual hand-held products such as Cornetto and Magnum, and valueadded multi-portion products designed to be eaten at home, such as Viennetta, the Wall's brand faces severe competition from the major supermarket brands and to a lesser extent from Nestle (absorbing the Rowntree's and Lyons Maid brands) and Mars spin-off ice cream products. Wall's was introduced in Pakistan at the start of 1995. Soon after its launching Lever Brothers purchased all assets of Polka Ice Cream, the only large competitor in Pakistan to Wall's ice cream.

Our Products
Wall's Desserts

At Walls, we like to think we have one of the best jobs in the whole world; making delicious frozen dessert treats for the whole family.

Walls A True Delight

Walls, the brand with a big heart, offers a range of delightful frozen desserts that bring smiles to the faces of millions. And now we have proof that eating ice cream actually makes you happy by lighting up the "pleasure zones" in the brain. A scientific research carried out using FMRI brain scanners showed that eating Walls has an immediate effect on that part of the brain which is activated when someone is really enjoying themselves the pleasure areas. And this is the effect Walls In-home range is spreading to its consumers. Launched in 1995, brands across the In-home portfolio are all about sharing precious family moments and adding to the simple pleasures of weekends and special occasions. These brands represent the happiness of family togetherness, which is a sense of pride for the homemakers.

Walls Desserts for Family!

We believe that all families need small moments of pleasure in their lives, treats that make them smile and lick their lips with delight. Who better to provide this but Walls, with its exclusive In-home range! We believe in spreading happiness and smiles through every tub we sell. Walls elaborate assortment of flavours allows Mothers and Housewives, alike, to serve the best of the best to their families, bringing them closer together for a loving and fun filled family bonding experience. Walls In-home range has a wide offering of delightful and exciting flavours that bring magic to family moments. Ranging from exotics like Almond Praline and Swiss Delight to cultural favourites like Kings Kulfa and Mango, Walls In-home range has flavours to suit all the palettes. Our passion is inspired by our love for simple ingredients like Milk, Fruit and Chocolate, which make our products the best Pleasure Food there is.

From our range

Walls Brick Packs

Walls 2 in 1 Range

Walls Experts Choice

Walls Selection Tubs

Wall's Heartbrand

The Walls Heart brand stands for a good honest scoop of pleasure. Its philosophy is to be an evangelist of pleasure: A day without pleasure is a day lost. gg
Wall's - Global Leader

Walls is sold in more than 40 countries making it the most widely available ice cream worldwide. Unilever is the global leader of ice cream manufacturing with almost 18% of the global market share.

Adding Vitality to Life

With customers becoming more health conscious, Walls has also taken a conscious step to providing healthier and nutritious products. Walls innovation centre in UK is constantly working on making healthier products by reducing the fat content in the products yet offering the same great taste. Even on Kids products, Walls is striving to be the better choice by

lowering sugar content and introducing nutrient rich offerings like Moo which has calcium equal to one glass of milk.
History of the Heartbrand

Though Unilever has been selling ice cream for decades, the Heartbrand was launched world wide in 1999. The Heartbrand logo is common to every country and has come to be synonymous with quality treats. Walls operates under different names in different markets (Wall's in the UK and most parts of Asia, Algida in Italy, Langnese in Germany, Kibon in Brazil, and Ola in the Netherlands).

Wall's Pakistan

Walls came to Pakistan in 1995 establishing the Walls factory on Multan Road in Lahore. Fully equipped with state of the art machinery, the Walls factory is a standard of hygiene and technology in the region and has become synonymous with quality. In 1998 Walls acquired Polka, a local ice cream manufacturer. Some of the most popular brands loved by the masses were now linked to Walls; making an irresistible combination that few could refuse. Key facts about Walls Pakistan:

Walls is the market leader of the Pakistani Ice cream market. All Walls products are Halal and are made with Halal ingredients in a Halal compliant manner

Ice Cream Makes You Happy Its Official!

Walls carried out scientific research which shows that ice cream actually makes you happy. The study was carried out using FMRI brain scanners, and showed that eating Walls had an immediate effect on the part of the brain that is activated when someone is really enjoying themselves the pleasure areas. So we now have scientific evidence to prove what we all already knew, that ice cream really does make you happy!

Walls Heartbrand Products

Feast was one of the first Products introduced by Walls in 1995 and to date remains one of the most popular treats that Walls has to offer. Truly a chocolate lovers delight, Feast comprises of 3 layers: a thick chocolate coating with rich chocolate ice cream inside and a smooth chocolate bar in the centre. In 2009, Feast launched the bite for a bike campaign which is widely recognized by consumers as one of the most memorable campaigns of Feast. Feast awarded the bike, a Suzuki Boulevard S40, to Shan Samuel, a resident of Lahore. Donut was launched in 2005 and has quickly become one of the most loved products to date. Donuts unique shape and quirky packaging makes it a favorite with both kids and adults alike. Boasting a thick chocolate coating with a generous sprinkling of peanuts and a premium vanilla ice cream inside, Donut satisfies the hunger and the ice cream urge alike. Jet Sport and Choc Bar were acquired by Walls in 1998 with the acquisition of Polka. These are two of Walls most popular brands to date.

From our range

Feast

Choc bar

Jet Sport

Donut

Kings Kulfa Big Slice

Kings Kulfa Cup

Mango Cup

Wall's Kids' Range

You only have to take a bite from one of the ice creams in the much-loved Walls kids' range to experience the true magic of ice cream. But with so many yummy choices, the only problem is knowing where to begin!

Paddle Pop

Kids have been enjoying Paddle Pop for as long as 1953, though in Pakistan it is a relatively new launch. Introduced in 2006, it has now become the no.1 kids Ice Cream brand in the country targeting 6 to 12 year olds. Walls Paddle Pop has long been a favorite of kids all around the world. This surely would not be the case without the Paddle Pop Lion; the iconic, fun-loving and active lion who has been linked with the brand almost since its inception. The Paddle Pop Lion encourages everyone to get outdoors, to celebrate their childhood and to have active fun! Paddle Pop inspires kids to live full lives by allowing them to go on adventures, opening up limitless possibilities for them. Paddle Pop Lion takes kids to thrilling and exciting adventures every year and discovering new products along way. In 2009, Paddle Pop Lion took kids to the World of Pyrata, adventures based on theme of Pirates of the Caribbean. This was accompanied by the launch of 2 new SKUs; Pirates and Zapper. In 2010 Paddle Pop continued the theme of adventure through the theme of Kombetei and introduced two new Paddle Pop weapons; Rainbow Swirl and Cola Strawberry. For future innovations and activations Paddle Pop promises to continue being the most exciting companion for kids.

MOO

Who says ice cream cant be fun and healthy? MOO is the fun and tasty after school snack to give kids the essential calcium they need to grow. Throughout life, calcium is essential for building and maintaining strong bones. In fact, most national authorities recommend 3 portions of dairy produce (e.g. milk, cheese, yoghurt) every day! Not surprisingly, calcium intake below this recommended level is common in many countries. Launched in 2006 in Pakistan MOO aimed to address this issue by providing kids with a deliciousnew option that will help them to boost their calcium intake and contribute to bone growth. Available in cones and sticks MOO comes in Fruity flavors and fun spots that kids love and wins the trust of moms by helping kids complete 1/3 of their childrens recommended daily calcium requirement!

From our range

Choc dip

Cola Strawberry

Rainbow Swirl

Spin

Vanilla Cup

Zoom Cola

Zoom Raspberry

Zoom

Zapper

Moo Cone

Moo Froot Stick

Moo Stick

Cornetto

The Cornetto experience consists of a delicious, crispy-baked wafer, coated inside fro m top to bottom with a chocolate layer, rich ice cream inside, topped off with sauce and chocolate chips.

A Perfectly Developed Recipe

Cornetto cones were first produced in 1976 in Naples by an Italian ice-cream manufacturer, Spica. It was at this time that Unilever bought Spica and began to market the product throughout Europe. Since then Cornetto has been one of Walls biggest power brands present in numerous countries world-wide. Cornetto was one of the first few products that were introduced when Walls was launched in Pakistan. Since then Walls has not only been available in traditional Vanilla, Chocolate, Strawberry flavors but also in Caramel, Cappuccino and other flavor variations. Pop Cone, from Polka heritage comes under the Cornetto umbrella and remains one of the most popular cones to date.

Campaigns and Innovations

Cornetto has been promoting local music in Pakistan for years. Cornetto soared to top of the charts in 2008 with their hit song, Chalte Chalte, sung by Jal, one of the most popular pop bands in Pakistan. Adding to the excitement was the appearance of Amrita Rao, a leading Indian actress in the video, championing India-Pakistan Friendship ties through the launch of Choco Disc.

After the tremendous success of Choco Disc, Cornetto launched Caramel Disc by collaborating with another popular band, Call. Ho Jaane De became the anthem for all fun-loving teens. Cornetto seeks to continuously enthrall consumers with new flavors and keeps them engaged through larger than life campaigns. 2010 saw the launch of Double Chocolate with the countrys leading band, Noori. Double Chocolate features the irresistible combination of dark chocolate & milk chocolate ice cream, with a rich swirl of chocolate fudge & crunchy chocolate chips on top.

Did You Know?

Cornetto ice cream is the No.1 branded ice cream cone Pakistan.

From our range

Cornetto

Double Chocolate

Flirt Berry

Caramel Disc

Pop Cone

Junior Cornetto - Vanilla

Magnum

Celebrate pleasure with the tempting Magnum range an irresistible combination of thick, cracking chocolate with creamy vanilla ice cream.

The Worlds Pleasure Authority

Magnums mission is to be the undisputed global icon for adult chocolate pleasure. The crack of the chocolate as you bite in is one of the most distinctive product features of Magnum. The product philosophy entails that the eating experience of a Magnum is best described as, one bite too big. With a delectable range that includes the original, pinnacle of pleasure Magnum Classic and the chunky Almond variant; Magnum makes every bite pleasurable!

How It All Began?

Magnum was launched in the UK in 1987, making it the first widely available hand held indulgence ice cream. Since then, Magnum lovers have been treated to an array of delicious

flavors. Magnum was launched in Pakistan in 2001 with its classic variant. Subsequently a variety of flavors were launched to test the market namely, Toffee Affair, Naughty Berry, Death by Chocolate & Magnum Almond.

Campaigns and Innovations

Magnums most memorable campaign was the Me & My launch campaign, still remembered by Magnum lovers across Pakistan. This campaign launched the Magnum Classic variant and established the world renowned brand nationally. In 2003 new pack formats were experimented with and Magnum was introduced as a candy bar (stick less ice cream) in caramel and nuts flavor giving the local consumer a truly pleasurable and exciting Magnum experience. Today Magnum is Pakistans premium chocolate treat; giving consumers a truly decadent and fulfilling experience.

Did You Know?

Worldwide, over a billion Magnum ice creams are sold every year!

From our range

Magnum Classic

Magnum Almond

Badami

Badami is Walls response to the traditional kulfi; a unique treat of kulfa flavoured ice cream with a rich milk coating, generously interspersed with the finest almonds.

Badami The Traditional Treat.

Badami was inspired by the local traditional kulfi. It was designed bearing in mind the insight that the kulfi-wala (local kulfi hawker) dips the kulfi stick in khoya (condensed milk paste) before coating it with nuts.

How It All Began?

Kulfi is the most popular dessert treat in Pakistan. Not only is it affordable but it also has high consumer acceptability due to the perceived nutritional richness of premium ingredients like almonds and rich milk coating. While Walls has several products in the kulfa range like Kings Kulfa Slice and Kings Kulfa Cup, it lacked a true alternate to kulfi in stick format.

From Kulfi to Badami

Once the authentic Kulfi code was cracked, the marketing mix was designed keeping local preferences in mind. The packaging is inspired from local truck art a beautiful tradition of colour, culture and tongue-in-cheek humour. A jingle was created to help establish the brand sung by popular folk musician, Abrar-ul-Haq. The jingle is one of his most popular songs, with lyrics altered to suit Badami. The launch was coupled with Jashan-e-Baharan (Spring Festival) in Lahore which entailed dress up of Lahore in Badami colors: from tall Badami structures on main roads, to Badami branded intersections and 6000 streamers blanketing Lahore.