Steve Kessler. Second row: Iden Azad, Wesley Wu, Wesley Wu, Arjun Batra, Daniel Wiener, Brandon Shabani, Kimia Azad, parent coach Tina Wiener, Board of Education President Dr. Brian Goldberg, Board of Education member Noah Margo. First row: Maxbryan Cosmosse, Christopher Courion, Jared Kurtz, Oren Azad, Ayon Bhowmick, Audrey De Leon.
This will be [more than] a year-long event for our city, so this group is used to doing something on that kind of a scale. They have the relationships, they know the type of brand that Beverly Hills is, and could entice those kinds of companies to be sponsors and help support this event. Vice Mayor John Mirisch voted no, because he objected to Argus receiving both a monthly $10,000 retainer payment and 20-percent commission on sponsorships it secures, including on the fair market value of in-kind donations. To me it seems like double dipping [to receive a retainer and commission], Mirisch said. In principal, I have an issue with that. Im not calling into question their skills or talents or that theyre good. I like the model if they get the deals done, they get rewarded; if they dont, they dont. Mirisch pointed out that William Morris Endeavor, with which the City has a licensing agreement, works on commission only. Deputy City Manager Cheryl Friedling explained the City was agreeing to a higher commission rate than Argus initial proposal of 10 percent because Argus initially proposed a higher retainer rate of $30,000 per month. Friedling said the City has told Argus the expectation is to focus on cash donations, and any offers of in-kind donations will be reviewed by the anniversary committee. She said Argus would not be compensated for any sponsorships or donations it is not responsible for securing. The City has already allocated $250,000 from the current years tourism and marketing budget, which comes from the transient occupancy tax, toward the anniversary cel-
ebration. The City plans to allocate the same amount over the next two years for a total of $750,000. The Argus Group has relationships with prominent corporations, philanthropic leaders and celebrities, Friedling explained. When Argus worked with Mexico for its bicentennial celebration, it secured Bill Clinton, Salma Hayek, and Placido Domingo for its Host Committee, which can improve visibility and brand recognition for the City, Friedling said. Bosse said the 100th Anniversary Committee would be meeting with Argus in the coming weeks to develop a plan for executing the celebration.
Traffic and Parking Commission recommends allway stop at Carla Ridge and Arkell Drive
The Traffic and Parking Commission voted unanimously April 5 to recommend the addition of a two-way stop sign at Carla Ridge and Arkell Drive to make the intersection an all-way stop. Stop signs facing eastbound and westbound traffic on Arkell Drive at Carla Ridge currently exist, but the Commission recommended installing stop signs facing northbound and southbound traffic on Carla Ridge to address visibility issues at the intersection. Deputy Director of Transportation Aaron Kunz said the Citys Transportation Department investigated the site at a residents request and determined there was a right-of-way visibility issue at the intersection, meaning, if theres a two-way stop, briefs cont. on page 7
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Next months Magbit Foundation Gala to feature Israeli singer Sarit Hadad
The Magbit Foundation is celebrating the State of Israels 64 years of independence with a performance by Israeli pop star Sarit Hadad and her band at the foundations 23rd Annual Gala on May 6 at the Sarit Hadad Beverly Hilton Hotel. Since 1995, the award-winning pop singer has released 20 albums, all of which have attained gold and platinum sales. The Israeli Music TV Channel named Hadad the best female singer of the decade in 2010. During the course of her career, Hadad has toured internationally, including stops in Los Angeles. Cocktails will be served at 5:30 p.m.
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