McDonald's Corporat

Company Industry Stock Quote Corporations Core Values

McDonalds (MCD)

We place the customer experience at the core of all we do: We are committed to our people:We believe in the McDonalds System: We operate our business Fast Food and Quick Service Restaurants 56.13 (-.12) ethically

We give back to our communities: We grow our business profitably: We strive continually to improve

Helpful Globalization Efforts Strengths

Internal Harmful

External

Weaknesses

31,000 restaurants serving 120 countries

1) Globalization: 31,000 restaurants serving 120 countries. Of the 31,000 restaurants at least14,000 restaurants in the US

1) Advertisement techniques that target children

Of the 31,000 restaurants at least14,000 restaurants in the US

2) Consumers use disposable income to purchase fast food meals so when the budget it 2) Active Childrens Charity: treatened, consumers redirect The Ronald McDonald House these funds

3) Public perception: McDonalds has been impacted by negative 3) Adjusted Ingredients and press like the documentary product offerings to comply "Supersize Me" by Morgan with upgraded health Spurlock in which he contributed standards deemed our societies obesity to McDonalds and other fast food chains. necessary by the USDA 4) Earns revenue not merely by fast food sales, but also as a property investor, a franchiser of restaurants. 5) Branded (name recognized) menu items such as Big Mac, Quarter Pounder and Chicken McNuggets

Helpful Opportunity

External Harmful Threats

1) Current world economic standing: the company's revenue streams are diversified, but depending on the the length 1) Innovation: Continued of this "recession", they will adaptation to societies needs inevitably be negatively such as USDA and Supersize impacted by the trickle down Me upgrade. effect. 2) More Casual Dining Restaurants increasing their "burger" offering and decreasing the price: Restaurants like Ruby Tuesdays have $6 burger meals that they strongly advertiseIf you're not in a hurry, which one would you choose? 3) Public Health Crisis: with a growing number of obesity cases among Americans, fastfood chains like McDonalds will continued to be overshadowed by their previous product offerings (Supersized Meal, no fruits or yogurt, slim salad selection).

2) Conservation: Researching green energies and green packaging solutions and incorporating these findings as a part of their marketing strategy and advertisements.

3) Exploration: Create new product offerings. Continue to use technology to influence revenue strategy: possibly use text messages to deliver specials offers to individuals who sign up for such services.