AdvertisingAssignment
TheAssignment
Theassignmentistounderstandhowmedia,specificallyadvertisements,shapemeaning ofthesociety.Forthisassignment,wewillidentify,research,andreflecton adsto understandhowtheyrelatetousatpersonal,rhetorical,andcriticallevels.
Audience
TheaudienceforallthedocumentswillbeyourEnglish 105instructorandfellow classmates.
Deliverables
Thisassignmentwillhavethreewritingparts: 1. Personalnarrative, 2. Rhetoricalanalysisjournal,and 3. CriticalReflection PersonalNarrative:Youwillfirstchooseashortadvertisementthathascaughtyour attentionandwriteabriefnarrativethatwillincludethefollowing: Nameoftheproductbeingadvertised Provideanarrativedescribingthesituationthefirsttimeyousawthisad Describeframebyframevisualandauralactiontakingplaceinthead Explainwhythisadisinterestingtoyouaspectoftheadcaughtyourattention RhetoricalAnalysisJournal:Fortheanalysis,youwillneedtomaintainjournalentries abouttheproductbeingmarketedthroughtheadandthevaluesconveyedthroughthe product.Youwillneedtoaddress thefollowing: Valuescommunicatedthroughtheadvertisement Valuesthecompanystandsfor.Youwillneedtoresearchthecompanyswebsite andpublicitydocumentssuchasnewspaperstofindinformationaboutthe companysvalues. Howthecompanysvaluesarereflectedintheadvertisement.Discusstheuseof appealsusedinthead. Critical Reflection:Youwill writealettertotheeditorreflectingonyourperceptionsof theadvertisement.Includethefollowing: Yourinitialperceptionsoftheadvertisement Yourunderstandingofthesocialcontextofthead Thesimilaritiesanddifferencesinyourperceptionsbeforeandafter understandingtheculturalcontextoftheadvertisement Whatfactorskeptyourperceptionsthesameorchangedthem
Spring2008
English250 GradingRubric:Narrative
Criteria
Narrative Section Content Getstheaudiencesattention Usesdetailssuchaswho,when, where,what,why,how Hasanarrativeaspect Setthescene Show,nottell Usesthoughtprocess/ sensorydetails Usessensoryinputs Hasintrospectiveelementattheendor interspersed Createsacriticallearning moment/relevanceforthereader(take homemessage) Structure Hasacoherentsenseoforganization Usessmoothtransitionsbetweenidea chunks Makesasmoothflowfrom scenenarrativereflectionanalysis Development Iseffectivelydevelopedthatreaders donthavemorequestionsthan answers Hasclaimssupportedbyexamples Grammar Hasmechanicallycorrectsentences Isproofread
Excellent
Good
Fair
Needs Work
Spring2008
English250 GradingRubric:MediaAnalysis/Letter
Content
Introductionprovidesanoverviewofthe analysis Contextualanalysisincludesadiscussionof thefollowing o Audience o Purpose o Context Mediaanalysisincludesadiscussionofthe following o Ethos o Pathos o Logos o Tone/Style/Metaphors Effectiveconclusion
Excellent
Good
Fair
Needs Works
LetterContent
Yourinitialperceptionsoftheadvertisement
DevelopmentofArgument
Analysisintroducesa newclaimforeachargument Claimisfollowedbyevidenceinformof researchorquotes fromthetext Evidencefollowedbyanexplanationonhow theevidencereflectstheclaim
Citations
Spring2008
Spring2008