www.clusterconference2012.

eu

18. 20. April 2012 Palais Niedersterreich Vienna Austria

Related Initiatives

NETS
TACTICS

Organising Committee

European Cluster Conference

2012

Funded and Supported by

paving the way towards 2020 by cooperation and excellence

ecc2012 Welcome

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ecc2012 Welcome

Cluster excellence is a prerequisite for the development of world-class competitive clusters in Europe. Recent efforts conducted at EU level have achieved outstanding results so far. This Conference will show the way forward: how to pursue this work in the future so that European clusters become key drivers of EU competitiveness, industrial change and SME internationalisation. The creation of the new industrial value chains is vital in giving Europe and Europeans the tools to face the current economic crisis.

Clusters are powerful instruments in the innovation policy and help to increase the competitiveness of our companies, especially SMEs. Austria has been an early mover in cluster policies within Europe regional initiatives already started in the 1990s. At the moment, we count about 50 clusters in economic and technological fields like mobility, materials, life sciences, ICT and eco-innovation.

mr. antti peltomki

Deputy Director-General Directorate-General Enterprise and Industry

dr. reinhold mitterlehner

Austrian Federal Minister of Economy, Family and Youth

The Federal Ministry of Economy, Family and Youth strongly supports the cooperation between academia and business. There are various funding programmes fostering the technology and knowledge transfer from research to industry, for example COMET (Competence Centers for Excellent Technologies), COIN (Cooperation and Innovation) or the Programme Young Innovative Technology oriented Enterprises (JITU). Furthermore there is a specific funding-line for clusters to support their internationalisation. In 2008 the Federal Ministry of Economy, Family and Youth founded the National Cluster Platform Austria which has been growing permanently up to now, representing regional cluster managers from core macro-clusters, representatives from the regional and federal government as well as from the scientific community. This initiative coordinates the policies of the regional clusters and speaks with one voice at the European level. Thus the National Cluster Platform Austria serves as the central information and cooperation platform for all cluster stakeholders at the national and regional level. We are delighted that the European Cluster Conference 2012 takes place in Austria because the strategic steps towards a future cluster policy are being defined now. The stimulative role of clusters in boosting innovation and growth will be further strengthend in the next EU funding period 2014 2020 and is addressed in many policy fields like regional development, research & innovation and industrial competitiveness. Austria will be a strong and active partner in all cluster activities of the European Union.

Wednesday

18th April

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18th April

Wednesday

12 :30 13 :30
Conference Moderator

Registration, Coffee, Networking werner pamminger, CEO, Clusterland Obersterreich GmbH Welcome address of the host
Speaker

16 :40 17 :00

A3
Speaker

Presentation Support of cluster collaboration in the European Strategy for the Danube Region
dr. csaba novk, Director and Directorate for Strategy and International Relations, MAG Hungarian Economic Development Centre

13 :30 13 :35

helmut miernicki, CEO, ecoplus. The Business Agency of Lower Austria ltd.

13 :35 13 :50

The Role of Clusters and Networks in the Austrian Economic and Innovation Policy
Speaker

17 :00 17 :45

A4
Moderator

dr. reinhold mitterlehner, Austrian Federal Minister of Economy, Family and Youth

13 :50 14 :20

Key Note Speech: How to boost innovation of an economic region

Speaker

Panel discussion What are the challenges of world-class clusters and networks as drivers of smart specialization and building blocks to foster regional development? What are the key instruments that could be mobilised to address these challenges in particular using the ERDF?
armin mahr, Austrian Federal Ministry of Science, Head Coordination of EU-cohesion policy mrs. laure reinhart, Deputy Chief Executive Officer, OSEO prof. miroslaw miller, CEO of the EIT + Wroclaw Research Centre, Wroclaw Research Center dr. petra bohuslav, Minister for Economy, Tourism and Technology, Regional Government of Lower Austria

prof. dr. ellen enkel, Zeppelin University

Panelists

14 :20 14 :40

Conference objective and introduction by Conference Moderator

werner pamminger, CEO, Clusterland Obersterreich GmbH

A1
14 :40 15 :10

First session Promoting world-class clusters and networks for competitiveness and regional specialization Presentation What has been achieved over the last years on cluster mapping and policy development? How has the concept of world-class clusters been taken up and influenced cluster policy at regional and national level?
prof. rjan slvell, Director of Center for Strategy and Competitiveness, Stockholm School of Economics

17 :45 18 :00

Questions by audience
armin mahr, Austrian Federal Ministry of Science, Head Coordination of EU-cohesion policy

A1
Speaker

18 :00 18 :15

Conclusion and next steps

by Conference Moderator

werner pamminger, CEO, Clusterland Obersterreich GmbH

18 :15 18 :45

Awarding of the first Cluster Management Excellence Labels GOLD

Speaker

reinhard bscher, Head of Unit Support for Innovation, DG ENTR, European Commission

15 :10 16 :10 16 :10 16 :40

Networking Break
19 :00

Bus Transfer
see p. 14 for details

A2
Speaker

Presentation What are the challenges ahead and what is the role of world-class clusters and networks as drivers of smart specialization and building blocks to foster regional development?
claus schultze, European Commission, DG Regio, Policy Analyst Thematic coordination, innovation

20 :00

Networking Dinner in Vienna

Thursday

19th April

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19th April

Thursday

10 :10 11 :00

B4
Moderator Panelists

Panel discussion What are the key instruments that could be mobilised such as the EIT (Horizon 2020), and what key instruments could be developed under the forthcoming Business Competitiveness and SMEs Programme?
dr. gran lindqvist, Consultant, European Cluster Observatory dr. giovanni colombo, Executive Member of the EIT GB, EIT European Institute of Innovation & Technology reinhard bscher, Head of Unit Support for Innovation, DG ENTR, European Commission klaus haasis, CEO, MFG Innovation Agency for ICT and Media BadenWrttemberg, Germany ms. inmaculada freije obregn, Strategy Director, Basque Government

08 :30 09 :00 09 :00 09 :10

Moderator

Registration, Coffee, Networking

11 :00 11 :15

Questions by audience Coffee & Networking European Cluster Manager of the Year Award 2012 Presentation of the nominees and voting session
Moderators

Opening Session
werner pamminger, CEO, Clusterland Obersterreich GmbH

11 :15 12 :00 12 :00 12 :45

B1
09 :10 09 :30

Second Session Better use of world-class clusters and networks for creating new competitive advantages in the EU Presentation How clusters have shaped new industries in the past
prof. christian ketels phd, Institute for Strategy and Competitiveness, Harvard Business School

christoph beer, President of the Award Jury, CEO, mundi consulting ag klaus haasis, European Cluster Managers Club, CEO, MFG Innovation Agency for ICT and Media Baden-Wrttemberg, Germany

B1
Speaker

12 :45 14 :00

Lunch, Networking & Voting for the European Cluster Manager of the Year 2012

09 :30 09 :50

B2
Speaker

Presentation What are todays mega-trendsin industrial transformation andhow to spot them
erica monfardini, Director Advisory Department, PwC Luxembourg

09 :50 10 :10

B3
Speaker

Presentation Better use of KETS in the Spotlight of regional innovation policy

dr. petra pchner, Managing Director, Steinbeis-Europa-Zentrum

Thursday

19th April

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19th April

Thursday

C1
14 :00 14 :10
Moderator

Third session Better use of world-class clusters and networksfor assisting SMEs to access global value chains Introduction to the topic
werner pamminger, CEO, Clusterland Obersterreich GmbH

16 :05 16 :35 16 :35 17 :15

Coffee & Networking

C5
Moderator

14 :10 14 :35

C1
Speaker

Presentation Spotlight: European Cluster Collaboration Platform (ECCP)

Where the platform comes from and where it goes. How do cluster organizationscurrently help SMEs to become more international? What isthe potential of the ECCP and its MoUs? How to use the platform for branding and marketing? How to move forward with the ECCP and the European Cluster Managers Club? christoph reiss-schmidt, Projectmanager, Clusterland Obersterreich GmbH

Panel Discussion The European Cluster Management Excellence Label, Trainings for Cluster Managers and Promotion of Partnerships between Clusters through the European Cluster Collaboration Platform: Users views, needs and expectations
emiliano duch, Project coordinator European Cluster Excellence Initiative, International Center for Competitiveness IESE Business School thomas alslev christensen, Head of Department for Innovation Policy & Head of Secretariat of the Danish Council for Technology and Innovation, Danish Agency for Science Technology and Innovation, Ministry of Science, Innovation and Higher Education pascal rogard, Deputy Director for Competitiveness, Industry and Services of the French Ministry of Economy, Finance, French Ministry gerardo patacconi, Chief, Cluster and Business linkages Unit at United Nations Industrial Development Organization (UNIDO) bernhard puttinger, Cluster Manager, ECO World Styria gino brunetti, Cluster Manager Software-Cluster, Koordinierungsstelle CASED / TU Darmstadt

Panelists

14 :35 15 :05

C2
Speakers

Presentation Spotlight: The European Cluster Management Excellence Label

dr. gerd meier zu kcker, Deputy General Manager, VDI / VDE Innovation+ Technik GmbH and matt fisher, Chief Operating Officer, EFQM

15 :05 15 :35

C3
Speaker

Presentation Spotlight: European Cluster Excellence Initiative Training and Coaching Concepts and Materials for Cluster Managers
emiliano duch, Project coordinator European Cluster Excellence Initiative, International Center for Competitiveness IESE Business School

17 :15 17 :45

C6
Moderator Speaker

Vienna cluster manifesto Presentation and Voting Session

hannes leo, Independent Consultant, LEOON

NETS
TACTICS

17 :45 18 :00

Conclusions
antti ilmari peltomki, Deputy-Director General, DG Enterprise and Industry, European Commission

15 :35 16 :05

C4
Moderator

Questions by audience on the European Cluster Excellence Initiative

emiliano duch, Project coordinator European Cluster Excellence Initiative, International Center for Competitiveness IESE Business School

Thursday

19th April

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20th April

Friday

08 :30 - 09 :00

Registration, Coffee, Networking

D1
09 :00 - 09 :15
Moderator

Fourth Session Cross-fertilizing clusters by eco innovation and creativity Intro and objectives of the day
werner pamminger, CEO, Clusterland Obersterreich GmbH

09 :15 - 09 :45 Start 19 :30 19 :45 20 :45

Moderators

Key Note Speech: IT-Innovation chain Case study Softwarepark Hagenberg

Speaker

Evening Event Award Ceremonies and aperitif

reinhard bscher, Head of Unit DG ENTR, DG ENTR European Commission pradnya phadke, Brandlore

bruno buchberger, Professor at Johannes Kepler University and Director of Softwarepark Hagenberg

09 :45 - 10 :05

Presentation The European Cluster Collaboration Platform and its international and CEE dimension
Speaker

19 :45 20 :15
Prizes and Award handed over by

Awarding of the European Cluster Manager of the Year 2012

christoph beer, President of the Award Jury, CEO, mundi consulting ag; matt fisher, Chief Operating Officer, EFQM; prof. christian ketels PhD, Institute for Strategy and Competitiveness, Harvard Business School

christoph reiss-schmidt, Projectmanager, Clusterland Obersterreich GmbH

10 :05 - 10 :15
Moderator

Introduction to parallel sessions

werner pamminger, CEO, Clusterland Obersterreich GmbH

20 :15 20 :45
Prizes and Award handed over by Prizes for the Awards sponsored by

Awarding of the winning teams Put your cluster on the map! design competition
erica monfardini, PwC; lena arndal, CKO Center for Culture and Experience Economy Clusterland Upper Austria; TCI the global practitioners network for competitiveness, clusters and innovation; PwC; CKO Center for Culture and Experience Economy

10 :15 - 10 :45

Coffee & Networking

20 :45 23 :30

Dinner Buffet & Networking

Music by boogie mountain jazz trio

Lottery: Tombola
Moderators

nikos pantalos, Unit D.2 Support for Innovation DG ENTR European Commission emily wise, TACTICS and BSR StarDust projects

Friday

20th April

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20th April

Friday

Three Parallel Sessions

10 :45 12 :45

continued from p. 12

Introducing Cluster 2020 ECIA Cluster Excellence Project david furmage, Project Coordinator, Serious Games Institute, West Midlands, UK Introducing European Creative Cluster Lab (ECCL) ECIA Cluster Excellence Project daniel strzebecher, MFG Innovation Agency for ICT and Media BadenWrttemberg, Germany Perspective from Cluster Manager of the Year 2010 How relevant is our past excellence in tackling new challenges. How to stay as a front runner? johan p bng, Chief Executive Officer, Future Position X, Sweden Panel Discussion responding to the audience feedback session plus Q&A

S1
Moderator Speakers

Future Technologies: 270 Green Tech Sustainable Technology Impulses

mag. markus manz, Cluster Manager, Environmental and Technology Cluster Upper Austria (Clusterland Obersterreich GmbH) Making public-private partnerships work: What is the role of clean tech clusters now and in the future rune rasmussen, Head of Secretariat, Copenhagen Cleantech Cluster Green Industries competitive advantage for Europe?! alexander kainer, CEO, Roland Berger Strategy Consultants Research trends in conversion of bioresidues and CO2 to valuable products dr. wolfgang schnitzhofer, Senior Researcher, Profactor Energy visions for the future wolfgang neumann, CEO, Energy Globe Mobility and regional development christoph beer, Cluster-Manager tcbe.ch, ICT Cluster Bern, Switzerland / CEO mundi consulting ag Challenges for green cities: Nucleus of ECO-Innovation? philipp oswald, Cluster Manager, Green City, Freiburg

10 :45 12 :45

S3
Moderator Speakers

Internationalization / Cross-fertilization / Smart Specialization

jean noel durvy, General Director, Sophia Antipolis Foundation vedat kunt, Partner, VEGO Consulting Ltd. Izmir, Turkey peter simkens, Managing Director, DSP Valley rene tonisson, Member of Executive Board, BIA Baltic Innovation Agency patrick vuillermoz, Director, Cluster Plastipolis International collaboration through cluster management organisations: Opportunities, drivers and barriers; the case of the Republic of Korea ivan boesso, Veneto Innovazione peter hahn, VDI / VDE Innovation + Technik GmbH

10 :45 12 :45

S2

Creative Camp on Creative Industries Clusters: New approaches for creative Cluster Management initiatives, cases, questions, learnings
This session will examine the big issues in creative clusters. It will introduce and discuss the European Creative Industries Alliance (ECIA) and its two Concrete Actions around Cluster Excellence. Audience participation will be encouraged!

12 :45 13 :00
Speaker

Conference rsum & Next steps

marc pattinson, Managing Director, inno group and ECA-Secretariat

Moderator

Introducing the european Creative Industries Alliance olivier tomat, MD, Black Swan, France Audience Feedback group discussions will feed in recent experiences, issues and top priorities for this session

13 :00 14 :30

Lunch and Networking, End of Conference

Speakers

Creative England fights back creative support amidst cuts and chaos johanna bolhoven, Cluster Development Manager, Creative England, UK French Connection creative support issues and one clusters response jean badaroux, Director of Lille Metropole Image Cluster Imaginarium, France

continued on p. 13

Austrian Perspective a unique approach to sector support gertraud leimller, President of creativ wirtschaft austria, Austria

How to get to

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18th to 20th April

ecc2012

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Palais Niedersterreich Herrengasse 13 1010 Wien, Austria

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From the airport

By train

app. 30 minutes

> CAT City Airport Train to Vienna Center/ Wien Mitte www.cityairporttrain.com > 5 minutes walk change to U3 direction Ottakring to Herrengasse www.wienerlinien.at

By taxi

app. 30 minutes

www.airportdriver.at

By public transport

U-Bahn
U3 direction Ottakring to Herrengasse www.wienerlinien.at

Nearest underground car parks

Freyung and Am Hof

www.parkeninwien.at

Evening event Wednesday 18th March

Heuriger am Pfarrplatz, Pfarrplatz 2, 1190 Wien

www.pfarrplatz.at/mayer_am_pfarrplatz

How to get there

Busses will bring the conference participants directly to the evening location. Busses leave at 19:00 from Am Hof .

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