01

gemiusAdMonitor

//

gemiusAdMonitor
Czech Republic, Hungary, Poland, Slovakia

01101
01101
010 00101

The most popular and effective display ads

110101

0 1 0 0 0 1 0 1 0 1 10 11 00 011 00 011
011

0 1 0 1

0 0 1

0 1 0 1

0 10 100 11

00 10011 0 010 01 1 0 1

0101

0 10 11 0 1 0 01 1 0 1
0 0 1
0100

0001011

0 1 0 1

0101

0101

010 10101

010101

0 1 0 1

0100

0 0 1

001001

01

001010101

001010101

0 0 1 0 1 0 1 0 1

0001011 01
0 1 00 00 1001100 11 0 10 1 0 1

0101

0 10 100 1 1 000 11 000 11

0 1 0 1

0 0 1 0 1 0 1 0 1

01000101 0101
0101

001001

H1 2011

02

gemiusAdMonitor

gemiusAdMonitor

// About the report

gemiusAdMonitor is a periodic report prepared by Gemius. The source of data is the gemiusDirectEffect
research, which is the leading online advertisement monitoring system in the CEE region. gemiusAdMonitor
presents a ranking of most popular online ad formats and a wide range of indicators for display campaigns.
The report also describes the advertising activity within chosen sectors of online market such as: finance,
telecommunication and other.
What can be found in a standard gemiusAdMonitor report?

01101
010 00101 110101
0101

011

0 1 0 1

0 0 1

001001
0 1 0 1

0101
0101

010101

0100

01

001010101

010 10101
0 1 0 1

0 0 1 0 1 0 1 0 1

01000101 0101
0101

001001

Most often used ad formats

Average number of impressions per creative for given ad formats

Average number of clicks per creative for given ad formats

Average CTR for most often used ad formats

Share of campaigns using specific ad formats

Share of campaigns by sectors

Share of ad impressions by sectors

Share of ad clicks by sectors

Average CTR for specific sectors

Average number of ad impressions per campaign by specific sectors

Average number of ad clicks per campaign by specific sectors

Most often used ad formats by sectors

0 0 1

001010101

0001011

0101

03

gemiusAdMonitor

// Contents

01101
010 00101 110101
0101

011

0 1 0 1

0 0 1

001001
0 1 0 1

0101
0101

010101

0100

001010101

0001011

0101

0 0 1

01

001010101

010 10101
0 1 0 1

0 0 1 0 1 0 1 0 1

01000101 0101
0101

001001

Page 04

Most popular ad formats

Page 22

Chosen market sectors

Page 31

Methodology and Definitions

04

gemiusAdMonitor

//

Most popular ad formats

01101
01101
010 00101

110101

0 1 0 0 0 1 0 1 0 1 10 11 00 011 00 011
011

0 1 0 1

0 0 1

0 1 0 1

0 10 100 11

0101

0101

010 10101
0 1 0 1

0100

010 00101 110101

01

011
001010101

001010101

001010101

0 0 1 0 1 0 1 0 1

0001011 01
0 1 00 00 1001100 11 0 10 1 0 1

0101

0 10 100 1 1 000 11 000 11

0 1 0 1

0101

0 0 1

00 10011 0 010 01 1 0 1

0001011

0 1 0 1

010101

0 0 1

001001

001001

0101

0 10 11 0 1 0 01 1 0 1
0 0 1
0100

0 1 0 1

0 0 1 0 1 0 1 0 1

0 1 0 1

010101

010 10101
001001

0 0 1

0 0 1

0100
0 1 0 1

0101

0 1 0 1

0101

011

01

0 0 1 0 1 0 1 0 1

010101 0101

01000101 0101
0101

001001

0101

001010101

05

gemiusAdMonitor

H1 2011

// Average CTR by country

0,70%
0,60%

0,59%

0,50%

0,46%

0,40%
0,30%

0,30%

0,25%

0,20%
0,10%

01101
0,00%

010 00101 110101

Slovakia
0101

011

0 1 0 1

0 0 1

0 1 0 1

0101
0101

010101

0100

Czech Rep.

Hungary

0 0 1

001010101

0001011

0101

Poland

001001

01

001010101

010 10101
0 1 0 1

0 0 1 0 1 0 1 0 1

01000101 0101
0101

001001

Analysed Ads:
Regular banners + rich media (Toplayer,
Preroll, Expand, etc.)

Source: gemiusDirectEffect 2011 H1

06

gemiusAdMonitor

H1 2011

// Top 3 most popular ad formats - Share of campaigns

Slovakia

300x300
728x90
250x250

81,9%
8,3%
12,4%

Hungary

728x90

54,6%

300x250

51,9%

250x250

55,0%

Czech Rep.

300x300

01101

49,9%

480x300
300x600

34,9%
27,4%

0101

011

0 1 0 1

0 0 1

001001
0 1 0 1

0101
0101

010101

0100

001010101

0001011

0101

0 0 1

Poland

010 00101 110101

01

001010101

750x200

50,1%

300x250
750x300

27,8%
21,1%

010 10101
0 1 0 1

0 0 1 0 1 0 1 0 1

01000101 0101
0101

001001

Analysed Ads:
Regular banners only
Source: gemiusDirectEffect 2011 H1

07

gemiusAdMonitor

H1 2011

// Average CTR - Top 3 most popular ad formats (Slovakia)

Average CTR 0,28%

0,24% 300x300

728x90

0,10%

0,12%

250x250

01101
0,08%

010 00101 110101

0101

011

0 1 0 1

0 0 1

0 1 0 1

0101

0100

0,20%

0,24%

0,28%

0,32%

0 0 1

001010101

0001011

0101

0,16%

001001

0101
010101

0,12%

01

001010101

010 10101
0 1 0 1

0 0 1 0 1 0 1 0 1

01000101 0101
0101

001001

Analysed Ads:
Regular banners only
Source: gemiusDirectEffect 2011 H1

08

gemiusAdMonitor

H1 2011

// Average CTR - Top 3 most popular ad formats (Hungary)

Average CTR 0,19%

0,17%

728x90

300x250 0,20%

0,13%

250x250

01101
0,10%

010 00101 110101

0101

011

0 1 0 1

0 0 1

0 1 0 1

0101

0100

0,16%

0,18%

0,20%

0,22%

0 0 1

001010101

0001011

0101

0,14%

001001

0101
010101

0,12%

01

001010101

010 10101
0 1 0 1

0 0 1 0 1 0 1 0 1

01000101 0101
0101

001001

Analysed Ads:
Regular banners only
Source: gemiusDirectEffect 2011 H1

09

gemiusAdMonitor

H1 2011

// Average CTR - Top 3 most popular ad formats (Czech Rep.)

Average CTR 0,20%

0,14%

300x300

0,20%

480x300

0,34%

300x600

01101
0,12%

010 00101 110101

0101

011

0 1 0 1

0 0 1

0 1 0 1

0101

0100

0,24%

0,28%

0,32%

0,36%

0 0 1

001010101

0001011

0101

0,20%

001001

0101
010101

0,16%

01

001010101

010 10101
0 1 0 1

0 0 1 0 1 0 1 0 1

01000101 0101
0101

001001

Analysed Ads:
Regular banners only
Source: gemiusDirectEffect 2011 H1

010

gemiusAdMonitor

H1 2011

// Average CTR - Top 3 most popular ad formats (Poland)

Average CTR 0,19%

750x200

0,14%

0,21%

300x250

0,25%

750x300

01101
0,12%

010 00101 110101

0101

011

0 1 0 1

0 0 1

0 1 0 1

0101

0100

0,18%

0,20%

0,22%

0,24%

0,26%

0 0 1

001010101

0001011

0101

0,16%

001001

0101
010101

0,14%

01

001010101

010 10101
0 1 0 1

0 0 1 0 1 0 1 0 1

01000101 0101
0101

001001

Analysed Ads:
Regular banners only
Source: gemiusDirectEffect 2011 H1

011

gemiusAdMonitor

H1 2011

// Top ad formats by average CTR - Slovakia

0,33%

990x200

Slovakia

0,26%

468x300

01101

0,24%

300x300

010 00101 110101

0101

011

0 1 0 1

0 0 1

001001
0 1 0 1

0101
0101

010101

0100

0,00%

001010101

0001011

0101

0 0 1

0,05%

0,10%

0,15%

0,20%

0,25%

0,30%

0,35%

01

001010101

010 10101
0 1 0 1

0 0 1 0 1 0 1 0 1

01000101 0101
0101

001001

Analysed Ads:
Regular banners only
Source: gemiusDirectEffect 2011 H1

012

gemiusAdMonitor

H1 2011

// Top ad formats by average CTR - Hungary

214x200

0,61%

750x90

Hungary

0,47%

01101
980x100

010 00101 110101

0101

011

0 1 0 1

0 0 1

001001
0 1 0 1

0101
0101

010101

0100

0 0 1

001010101

0001011

0101

01

0,00%

001010101

010 10101
0 1 0 1

0,27%

0,10%

0,20%

0,30%

0,40%

0,50%

0,60%

0,70%

0 0 1 0 1 0 1 0 1

01000101 0101
0101

001001

Analysed Ads:
Regular banners only
Source: gemiusDirectEffect 2011 H1

013

gemiusAdMonitor

H1 2011

// Top ad formats by average CTR Czech Rep.

300x600

0,34%

970x210

Czech Rep.

01101

0,24%

418x120

0,23%

010 00101 110101

0101

011

0 1 0 1

0 0 1

001001
0 1 0 1

0101
0101

010101

0100

0,00%

001010101

0001011

0101

0 0 1

0,05%

0,10%

0,15%

0,20%

0,25%

0,30%

0,35%

0,40%

01

001010101

010 10101
0 1 0 1

0 0 1 0 1 0 1 0 1

01000101 0101
0101

001001

Analysed Ads:
Regular banners only
Source: gemiusDirectEffect 2011 H1

014

gemiusAdMonitor

H1 2011

// Top ad formats by average CTR - Poland

750x300

0,25%

970x300

Poland

0,24%

01101
950x200

010 00101 110101

0101

011

0 1 0 1

0 0 1

001001
0 1 0 1

0101
0101

010101

0100

0 0 1

001010101

0001011

0101

01

0,00%

001010101

010 10101
0 1 0 1

0,24%

0,05%

0,10%

0,15%

0,20%

0,25%

0,30%

0 0 1 0 1 0 1 0 1

01000101 0101
0101

001001

Analysed Ads:
Regular banners only
Source: gemiusDirectEffect 2011 H1

015

gemiusAdMonitor

H1 2011

// Average CTR by ad area (in pixels) - Slovakia

0,35%

0,30%

0,25%

0,20%

0,15%

0,10%

01101

0,05%

010 00101 110101

0101

011

0 1 0 1

0 0 1

0 1 0 1

0101
0101

010101

0100

0 0 1

001010101

0001011

0101

0,00%

001001

01

001010101

010 10101
0 1 0 1

0 0 1 0 1 0 1 0 1

01000101 0101
0101

Average CTR (by ad area in pixels)

001001

Analysed Ads:
Regular banners only
Source: gemiusDirectEffect 2011 H1

016

gemiusAdMonitor

H1 2011

// Average CTR by ad area (in pixels) - Hungary

0,70%
0,60%
0,50%
0,40%
0,30%
0,20%
0,10%

01101

0,00%

010 00101 110101

0101

011

0 1 0 1

0 0 1

001001
0 1 0 1

0101
0101

010101

0100

001010101

0001011

0101

0 0 1

01

001010101

Average CTR (by ad area in pixels)

010 10101
0 1 0 1

0 0 1 0 1 0 1 0 1

01000101 0101
0101

001001

Analysed Ads:
Regular banners only
Source: gemiusDirectEffect 2011 H1

017

gemiusAdMonitor

H1 2011

// Average CTR by ad area (in pixels) Czech Rep.

0,40%
0,35%
0,30%
0,25%
0,20%
0,15%
0,10%

01101

0,05%

010 00101 110101

0,00%
0101

011

0 1 0 1

0 0 1

001001
0 1 0 1

0101
0101

010101

0100

001010101

0001011

0101

0 0 1

01

001010101

010 10101
0 1 0 1

0 0 1 0 1 0 1 0 1

01000101 0101
0101

Average CTR (by ad area in pixels)

001001

Analysed Ads:
Regular banners only
Source: gemiusDirectEffect 2011 H1

018

gemiusAdMonitor

H1 2011

// Average CTR by ad area (in pixels) - Poland

0,30%

0,25%

0,20%

0,15%

0,10%

0,05%

01101
0,00%

010 00101 110101

0101

011

0 1 0 1

0 0 1

001001
0 1 0 1

0101
0101

010101

0100

001010101

0001011

0101

0 0 1

01

001010101

Average CTR (by ad area in pixels)

010 10101
0 1 0 1

0 0 1 0 1 0 1 0 1

01000101 0101
0101

001001

Analysed Ads:
Regular banners only
Source: gemiusDirectEffect 2011 H1

019

gemiusAdMonitor

//

Chosen market sectors

01101
01101
010 00101

110101

0 1 0 0 0 1 0 1 0 1 10 11 00 011 00 011
011

0 1 0 1

0 0 1

0 1 0 1

0 10 100 11

0101

0101

010 10101
0 1 0 1

0100

010 00101 110101

01

011
001010101

001010101

001010101

0 0 1 0 1 0 1 0 1

0001011 01
0 1 00 00 1001100 11 0 10 1 0 1

0101

0 10 100 1 1 000 11 000 11

0 1 0 1

0101

0 0 1

00 10011 0 010 01 1 0 1

0001011

0 1 0 1

010101

0 0 1

001001

001001

0101

0 10 11 0 1 0 01 1 0 1
0 0 1
0100

0 1 0 1

0 0 1 0 1 0 1 0 1

0 1 0 1

010101

010 10101
001001

0 0 1

0 0 1

0100
0 1 0 1

0101

0 1 0 1

0101

011

01

0 0 1 0 1 0 1 0 1

010101 0101

01000101 0101
0101

001001

0101

001010101

020

gemiusAdMonitor

H1 2011

// Share of ad impressions by sector

- Slovakia
1,3%
0,6%
0,4%
0,3%

Finance, Insurance, Brokerage

Telecommunications

8,3%

Automotive

2,4%

Food

2,8%

29,4%

Trade

3,6%
Beverages and Alcohol

4,9%

Personal Care and Hygiene

Travel, Tourism, Hotels & Restaurants

7,0%

Pharmaceuticals

01101

Clothing & Accessories

9,1%

010 00101 110101

0101

011

0 1 0 1

0 0 1

0 1 0 1

0101

0100

Real Estate
Computers and Audio Video

01

001010101

010 10101
0 1 0 1

Household Equipment, Furniture And Decorations

0 0 1

001010101

0001011

0101

9,8%

001001

0101
010101

20,2%

0 0 1 0 1 0 1 0 1

Other

01000101 0101
0101

001001

Source: gemiusDirectEffect 2011 H1

021

gemiusAdMonitor

H1 2011

// Average CTR by sector - Slovakia

Clothing & Accessories

1,50%

Telecommunications

1,11%

Personal Care and Hygiene

0,76%

Automotive

0,71%

Food

0,71%

Real Estate

0,53%

Household Equipment, Furniture And Decorations

0,53%

Trade

01101

011

0 1 0 1

0 0 1

0101
0101

010101

0100

0101

0,44%
0,32%
0,22%

Travel, Tourism, Hotels & Restaurants

0,16%

01

001010101

010 10101
0 1 0 1

Pharmaceuticals

0 0 1

001010101

0001011

0,44%

Computers and Audio Video

001001
0 1 0 1

Beverages and Alcohol

Finance, Insurance, Brokerage

010 00101 110101

0101

0,49%

0 0 1 0 1 0 1 0 1

0,0%

0,2%

0,4%

0,6%

0,8%

1,0%

1,2%

1,4%

1,6%

01000101 0101
0101

001001

Source: gemiusDirectEffect 2011 H1

022

gemiusAdMonitor

H1 2011

// Share of ad impressions by sector

- Hungary
1,4%
0,4%
0,4%
0,4%
0,3%
0,3%

Finance, Insurance, Brokerage

Telecommunications
Automotive

6,6%

Personal Care and Hygiene

1,7%
1,8%
2,2%
3,1%

Household Equipment, Furniture And Decorations

31,4%

Food
Pharmaceuticals

3,8%

Beverages and Alcohol

4,9%

Trade
Media, Books, CD & DVD

5,1%

Computers and Audio Video

01101

Real Estate

0101

011

0 1 0 1

0 0 1

0 1 0 1

0101
010101

0100

0 0 1

001010101

0001011

0101

23,1%

001001

0101

01

0 0 1 0 1 0 1 0 1

01000101 0101
0101

Travel, Tourism, Hotels & Restaurants

Household Products
Leisure Time

001010101

010 10101
0 1 0 1

Clothing & Accessories

13,2%

010 00101 110101

Other

001001

Source: gemiusDirectEffect 2011 H1

023

gemiusAdMonitor

H1 2011

// Average CTR by sector - Hungary

Media, Books, CD & DVD

0,93%

Clothing & Accessories

0,67%

Food

0,55%

Leisure Time

0,49%

Trade

0,33%

Automotive

0,32%

Personal Care and Hygiene

0,28%

Travel, Tourism, Hotels & Restaurants

0,28%

Beverages and Alcohol

01101
010 00101 110101
0101

011

0 1 0 1

0 0 1

001001
0 1 0 1

0101
0101

010101

0100

001010101

0001011

0101

0 0 1

Telecommunications

0,20%

Pharmaceuticals

0,20%

Household Products

0,20%

Finance, Insurance, Brokerage

0,20%

Household Equipment, Furniture And Decorations

0,19%

Computers and Audio Video

0,18%

Real Estate

0,15%

01

001010101

010 10101
0 1 0 1

0,26%

0 0 1 0 1 0 1 0 1

0,0%

0,2%

0,4%

0,6%

0,8%

1,0%

01000101 0101
0101

001001

Source: gemiusDirectEffect 2011 H1

024

gemiusAdMonitor

H1 2011

// Share of ad impressions by sector

Czech Rep.
1,5%
1,4%
1,2%
0,6%
0,1%

Finance, Insurance, Brokerage

Telecommunications
Automotive

7,3%

Clothing & Accessories

1,9%
2,3%

29,2%

Travel, Tourism, Hotels & Restaurants

Food

3,1%

Trade

4,9%

Personal Care and Hygiene

Household Products

5,4%

Pharmaceuticals

5,6%

01101

011

0 1 0 1

0 0 1

0 1 0 1

0101
010101

0100

0 0 1

001010101

0001011

0101

01

Computers and Audio Video

Real Estate
Leisure Time

001010101

010 10101
0 1 0 1

18,8%
10,8%

001001

0101

Household Equipment, Furniture And Decorations

5,8%

010 00101 110101

0101

Beverages and Alcohol

0 0 1 0 1 0 1 0 1

Other

01000101 0101
0101

001001

Source: gemiusDirectEffect 2011 H1

025

gemiusAdMonitor

H1 2011

// Average CTR by sector Czech Rep.

Household Equipment, Furniture And Decorations

0,42%

Personal Care and Hygiene

0,41%

Real Estate

0,39%

Computers and Audio Video

0,39%

Beverages and Alcohol

0,38%

Food

0,36%

Clothing & Accessories

0,36%

Finance, Insurance, Brokerage

0101

0 0 1

001001
0 1 0 1

0101
0101

010101

0100

Household Products

0,29%
0,26%

0101

0,18%

Leisure Time

0,16%

Trade

0,16%

Pharmaceuticals

0,15%

0 0 1

001010101

0001011

01

001010101

010 10101
0 1 0 1

0,30%

Travel, Tourism, Hotels & Restaurants

010 00101 110101

011

Automotive

Telecommunications

01101

0 1 0 1

0,33%

0 0 1 0 1 0 1 0 1

0,0%

0,1%

0,2%

0,3%

0,4%

0,5%

01000101 0101
0101

001001

Source: gemiusDirectEffect 2011 H1

026

gemiusAdMonitor

H1 2011

// Share of ad impressions by sector

- Poland
0,8%
0,8%
0,7%
0,5%
0,4%
0,4%

Finance, Insurance, Brokerage

Telecommunications
Media, Books, CD & DVD

9,1%

17,0%

Trade
Personal Care and Hygiene

3,3%

Automotive

5,0%

Food
Beverages and Alcohol

5,7%

16,1%

Travel, Tourism, Hotels & Restaurants

Household Equipment, Furniture And Decorations

8,2%

Computers and Audio Video

01101

Leisure Time
010 00101 110101
0101

011

0 1 0 1

0 0 1

001001
0 1 0 1

0101
0101

010101

0100

0 0 1

001010101

0001011

0101

01

10,0%

Pharmaceuticals
Clothing & Accessories
Household Products

001010101

010 10101
0 1 0 1

12,5%

9,3%

0 0 1 0 1 0 1 0 1

Other

01000101 0101
0101

001001

Source: gemiusDirectEffect 2011 H1

027

gemiusAdMonitor

H1 2011

// Average CTR by sector - Poland

Food

0,83%

Personal Care and Hygiene

0,80%

Travel, Tourism, Hotels & Restaurants

0,63%

Household Products

0,60%

Leisure Time

0,59%

Beverages and Alcohol

0,54%

Telecommunications

0,49%

Automotive

01101

0101

011

0 0 1

0 1 0 1

0101

0100

Media, Books, CD & DVD

0,41%

Computers and Audio Video

0,41%

0101

0,39%
0,27%

Household Equipment, Furniture And Decorations

0,25%

0 0 1

001010101

0001011

Finance, Insurance, Brokerage

0,20%

01

001010101

010 10101
0 1 0 1

0,42%

Pharmaceuticals

001001

0101
010101

Clothing & Accessories

Trade

010 00101 110101

0 1 0 1

0,45%

0 0 1 0 1 0 1 0 1

0,0%

0,2%

0,4%

0,6%

0,8%

1,0%

01000101 0101
0101

001001

Source: gemiusDirectEffect 2011 H1

028

gemiusAdMonitor

//

Methodology and Definitions

01101
01101
010 00101

110101

0 1 0 0 0 1 0 1 0 1 10 11 00 011 00 011
011

0 1 0 1

0 0 1

0 1 0 1

0 10 100 11

0101

0101

010 10101
0 1 0 1

0100

010 00101 110101

01

011
001010101

001010101

001010101

0 0 1 0 1 0 1 0 1

0001011 01
0 1 00 00 1001100 11 0 10 1 0 1

0101

0 10 100 1 1 000 11 000 11

0 1 0 1

0101

0 0 1

00 10011 0 010 01 1 0 1

0001011

0 1 0 1

010101

0 0 1

001001

001001

0101

0 10 11 0 1 0 01 1 0 1
0 0 1
0100

0 1 0 1

0 0 1 0 1 0 1 0 1

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001001

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0101

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0101

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gemiusAdMonitor

gemiusAdMonitor

// Methodological note

01101

The source of the data is the gemiusDirectEffect research, which is one of the most frequently
used advertisement monitoring systems in the CEE region.

Every campaign having place in the scrutinised quarter was included in the research, except the
ones that had less than 1000 impressions in the analysed period.

The presented data on ad impressions concerns cookie impressions.

Average CTR (click through ratio) - an average of quotients (cookie clicks/cookie impressions) for
each creative of a given ad format/sector.

17 market sectors were distinguished for the research.

For the most popular sectors the others category gathers all branches, for which frequency of
occurrence was smaller than 5.

010 00101 110101

0101

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0 0 1

001001
0 1 0 1

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0101

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0100

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0001011

0101

0 0 1

01

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010 10101
0 1 0 1

0 0 1 0 1 0 1 0 1

01000101 0101
0101

001001

030

gemiusAdMonitor

// Definitions (1/2)

01101
010 00101 110101
0101

011

0 1 0 1

0 0 1

001001
0 1 0 1

0101
0101

010101

0100

001010101

0001011

0101

0 0 1

01

001010101

010 10101
0 1 0 1

0 0 1 0 1 0 1 0 1

01000101 0101
0101

gemiusAdMonitor

001001

Creative a graphic, static or dynamic, advertisement placed on websites

Ad format the size of a creative expressed in pixels (e.g. 300x300).

Ad impression a single instance of a creative being displayed.

Campaign a marketing campaign in which specific creatives are displayed.

Most often used ad formats the relation between the number of each of creatives being one of
15 most popular forms of creatives to the overall number of creatives.

Average number of impressions per creative for given ad formats average number of cookie
impressions per creative in a given creative form.

Average number of clicks per creative for given ad formats average number of cookie clicks per
creative in a given creative form.

Average CTR (click through ratio) average of quotients (cookie clicks/cookie impressions) for
each creative of a given ad format.

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gemiusAdMonitor

gemiusAdMonitor

// Definitions (2/2)

01101

Share of campaigns using specific ad formats the percentage of campaigns that use a given
creative format in the total number of campaigns.

Share of campaigns by sectors - the percentage of campaigns in a given sector in the total
number of campaigns.

Share of ad impressions by sectors the percentage of cookie impressions for a given sector in
the total number of impressions.

Share of ad clicks by sectors the percentage of cookie clicks for a given sector in the total
number of clicks.

Share of ad clicks by sectors the percentage of cookie clicks for a given sector in the total
number of clicks.

Average number of ad impressions per campaign by sectors the number of cookie impressions
for a given sector by the number of campaigns in these sectors.

Average CTR (click through ratio) by sectors average of quotients (cookie clicks/cookie
impressions) for each creative of a given sector.

Most often used ad formats by sectors top three most often used ad formats in particular
sectors.

010 00101 110101

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01000101 0101
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001001

032

gemiusAdMonitor

//

To purchase the report for any of the countries please contact:

gemiusDirectEffect Product Manager
Tamas Acs
tamas.acs@gemius.com

Gemius SA
Wooska 7 Street
02-675 Warsaw, PL
www.gemius.com

01101
01101
010 00101

110101

0 1 0 0 0 1 0 1 0 1 10 11 00 011 00 011
011

0 1 0 1

0 0 1

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0101

001001

Marta Klepka
marta.klepka@gemius.com

0 0 1 0 1 0 1 0 1

0 10 100 1 1 000 11 000 11

0 1 0 1

Press contact:
International Marketing Director

marketing@gemius.com