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Information

and Referral Studies for the Alliance of Information and Referral Systems (AIRS)

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Background Consumer Focus MidSouth Community Resource Directory Project Delivering Human Service InformaHon on the Internet
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D A B C E C F G

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Background Alliance of InformaHon and Referral Systems (AIRS) Leadership, credenHaling and training body for informaHon and referral (I&R) professionals 1,200 organizaHonal members with a worldwide workforce esHmated at over 8,000 people

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Background I&R professionals handle more than 20 million public contacts each year. They help the public as "service navigators" and manage computerized resource databases.

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Background InformaHon and referral professionals serve as informaHon managers. They are a vital link between consumers and informaHon about human services.

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Background I&R agencies include local United Ways, 2-1-1 Call Centers, Area Agencies on Aging and hundreds of other organizaHons across North America

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Evolving ObjecIves
Develop AIRS research agenda Conduct Environmental Scan of members Write White Paper series Produce Research Atlas Develop knowledge, direcHon for I&R Outcomes

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Challenges
Limited administraHve data held centrally Constraints on Hme and resources Signicant diversity of organizaHons and operaHons InsHtuHonal disHncHveness vs. professional

commonality

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InnovaIon: Case Studies to Kindle Interest in Research

For a non-technical client audience, galvanized interest in the research project by drawing on research examples from art history, forensic metallurgy, and medicine.

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InnovaIon: Case Studies to Kindle Interest in Research
Research QuesHon: For a non-technical client a Was El Grecos painHng style, udience, galvanized interest in the research project b which emphasized torsion y drawing on research examples distorHon, the and created from art history, forensic metallurgy, and medicine. result of innovaHon or bad eyesight?

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InnovaIon: Case Studies to Kindle Interest in Research
Research QuesHon: Was the Titanic disaster the Research QuesHon: result El Grecos painHng style, udience, galvanized interest For a non-technical Was of hull plate rivet client a failure, expansion joint by drawing on research in the research project which emphasized torsion design in the hull, incorrect examples distorHon, the rom and created fbout art history, forensic metallurgy, and assumpHons a water- medicine. result of innovaHon or bad Hght doors, poor seamanship, or just plain eyesight? arrogance?

copyright 2011 Integer Research & Consul8ng, LLC. All Rights Reserved.

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InnovaIon: Case Studies to Kindle Interest in Research
Research QuesHon: Research QuesHon: Was the Titanic disaster the Research QuesHon: Aber decades of hivet uman result El Grecos painHng style, udience, galvanized interest For a non-technical client a Was of hull plate r suering caused oint failure, expansion jby polio, y drawing on research in the research project b which emphasized torsion design was it that nncorrect how in the hull, i ot one, examples distorHon, the rom and created fbout art history, forensic metallurgy, and assumpHons a vaccines but two, polio water- medicine. result of innovaHon or bad Hght doors, poor were developed within the seamanship, or just plain eyesight? same decade? arrogance?

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InnovaIon: Created Extensible Research Framework

Projects with poten-al to transform I&R and society

Scope
Projects to iden-fy and implement best I&R prac-ces

Projects with poten-al to expand role of I&R

Objec8ves
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Innovation: Used Social Work Person-In-Environment Model
Ring%4 Larger&Environment

Physical Environment Industry and Economy PopulaHon

Non-Government Funders Local Government Ring%3 Other I&R OrganizaHons Community Direct Service Providers Clients Ring%2 OrganizaHonal CharacterisHcs I&R&Organiza6on&&&Resources Budget and Funding Infrastructure
Ring%1 I&R&Human&Resources

EducaHon Experience in I&R Paid Sta and Volunteers

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InnovaIon: Developed mulH- axial framework to enable grouping and analysis by economic sector, mission, service conguraHon, and service funcHon.
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InnovaIon: Integrated Member and Census Data
County-level demographic and economic variables related to populaHon, age, income, employment Provided perspecHve on: - Member organizaHon distribuHon - US members vs. Canadian members - Survey parHcipaHon rates PotenHal for much more

copyright 2011 Integer Research & Consul8ng, LLC. All Rights Reserved.

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InnovaIon: Integrated Member and Census Data
County-level demographic aAIRS conomic vDistribuHon US County PopulaHon and nd e Member ariables related to populaHon, age, income, employment Provided perspecHve on: - Member organizaHon distribuHon - US members vs. Canadian members - Survey parHcipaHon rates PotenHal for much more

copyright 2011 Integer Research & Consul8ng, LLC. All Rights Reserved.

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InnovaIon: Integrated Member and Census Data
County-level demographic aAIRS conomic opulaHon US US and Canadian Mand nd e MArea P vDistribuHon County PopulaHon embers by ember ariables related to populaHon, age, income, employment Provided perspecHve on: - Member organizaHon distribuHon - US members vs. Canadian members - Survey parHcipaHon rates PotenHal for much more

copyright 2011 Integer Research & Consul8ng, LLC. All Rights Reserved.

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InnovaIon: InformaIon & Referral Outcomes Model
Processes Outcomes

Data Analysis Process & Outcome Management


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Deliverables A series of comprehensive studies of AIRS membership
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Deliverables A series of comprehensive studies of AIRS membership ...that reveal the essenHal features of the informaHon and referral industry in North America
EssenIal Features of I&R Member Demographics OrganizaHonal Structure Workforce Technology Infrastructure Budget and Funding I&R OperaHons Client Contact Volumes Public Service Needs Community PercepHons Policy IniHaHves Outcomes Models
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Selected Findings We catalogued 29 organizaHon types.
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Selected Findings We catalogued 29 organizaHon types. Aber characterizing them with our mulH- axial framework, a clearer picture of the membership crystallized.
copyright 2011 Integer Research & Consul8ng, LLC. All Rights Reserved.

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Selected Findings We looked at many features of the workforce, including: paid sta in full-Hme equivalents (FTEs), educaHon, and length of service.
C
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Selected Findings We examined agency budgets, funding streams, and funding trends.
B
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Selected Findings
A C
Higher

Lower

Client contact volumes, volume changes, and needs


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Selected Findings

The telephone remained the primary channel for contact


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Selected Findings
Funding

Contacts Workforce

Scope of the Informa8on & Referral Industry


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Selected Findings

Members are a de facto network of informa8on-management enterprises


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Summary A. Resource data capture B. InformaHon management C. InformaHon interfaces D. Consumer needs E. Consumer channels and volumes F. I&R outcomes and access outcomes
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F A D E B

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copyright 2011 Integer Research & Consul8ng, LLC. All Rights Reserved.

What We Learned I&R operaHons have local service focus at municipal, county, and state levels
Signicant organizaHonal and operaHonal diversity Provide essenHal channels to the human services Principal channel is the telephone Possess valuable service demand informaHon with

mulHple current and potenHal applicaHons

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