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Indian Hotel Industry Survey 2010-2011

For more information, or additional copies of this document, please contact:


Secretary General
Federation of Hotel & Restaurant Associations of India (FHRAI)
B-82, 8th Floor, Himalaya House, 23 Kasturba Gandhi Marg,
New Delhi- 110 001
India
Tel:
Fax:
Email:
Website:

+91 (11) 4078 0780


+91 (11) 4078 0777
fhrai@vsnl.com
www.fhrai.com

Price:

FHRAI Members:
FHRAI Non-Members:
International:

`500 (per additional copy)


`700
US$50

Federation of Hotel & Restaurant Associations of India, 2011


Reproduction of data from within this publication is permitted provided that acknowledgement
is accredited to the FHRAI and HVS Hospitality Services.

Table of Contents
Foreword from the President, FHRAI............................................................................................................ 1
HVS Hospitality Services................................................................................................................................ 2
Synopsis & Key Highlights of the Survey.....................................................................................................

Country Trends................................................................................................................................... 6
In The Focus......................................................................................................................................... 8
City Trends........................................................................................................................................... 11
1.

Indian Hotel Industry by Star Category............................................................................................... 18

2.

Indian Hotel Industry Inventory and Chain Affiliation...................................................................

3.

Indian Hotel Industry Seven Major Cities.......................................................................................... 35

4.

Indian Hotel Industry Twelve Other Cities......................................................................................... 46

27

Foreword
The Federation of Hotel & Restaurant Associations of India is pleased to present the fourteenth annual edition
of the Indian Hotel Industry Survey, in cooperation with HVS Hospitality Services. This survey includes indepth information about the performance of hotels across various cities and positioning and provides several
benchmarks for comparing hotel performance in India. We would like to thank the participating hotels for all
the detailed information they have provided, therefore helping to improve the quality of this research.
The Indian Hotel Industry Survey analyses the performance of the Indian hospitality industry across
parameters such as facilities, manpower, operational performance and marketing trends. The information is
based on data received from FHRAI hotel members and the authenticity of this data helps us in providing a
clear picture of the operating statistics of India's hospitality sector. Data collected from our member hotels, our
extensive historic database and the credibility of our research have helped make this report a preferred tool
for hotel professionals, consultants, investors, bankers, researchers, government officials in the tourism
department, media persons and all those interested in studying the Indian hotel industry.
The current edition includes an analysis of seven major cities for which we have received detailed
information and twelve other cities where information was available with us for some hotels, though not in
sufficient numbers for all the star categories. We earnestly request all our members to be more forthcoming
with sharing the required information as this helps us all. Therefore, while we have basic data for 1,318
members (an increase from the 1,200 responses received last year), the financial data is not available for all of
them. Though the major apprehension of each one of those members for not sharing the required information
for this report might be the confidentiality of their data, members should rest assured that there is complete
security of data by HVS.
We encourage feedback on the presentation and content of this report to enable us to improve it each year. We
are thankful to HVS Hospitality Services for their continued support for this project as well as ECOTEL (part
of HVS Sustainability Services) for having sponsored the current edition.

Kamlesh Barot
President, FHRAI
www.fhrai.com

Page 1

About HVS
HVS Hospitality Services is the world's leading consulting and services organization focused on the hotel,
restaurant, shared ownership, gaming, and leisure industries. Founded in 1980 in the United States by
Stephen Rushmore, the company has 31 offices across the globe and more than 18,000 assignments to its
credit. Hotel owners, operators, lenders, banks, and management companies all turn to HVS as the respected
authority on hospitality.
HVS New Delhi was established in 1997 and has risen to be the only dedicated hospitality-consulting firm in
this region. It currently offers its Consulting and Valuation services to clients with interests in the South Asian
Region covering India, Sri Lanka, Bangladesh, Pakistan, Nepal, Bhutan and the Maldives. The different
verticals based on the services offered by the New Delhi Office are mentioned below:
CONSULTING AND VALUATION
The team comprises experienced and qualified hotel professionals undertaking feasibility studies,
development strategies, valuations, market area analyses, market entry strategies, investment services, and
operator search & management contract negotiations. HVS's database of hotel information, combined with
broad insight and extensive experience, enables us to produce well-documented studies that contain fully
supported value conclusions. Each report is customized to meet client requirements based on mutually
agreed upon parameters. The HVS approach on hotel and real estate appraisal is widely used by hotel
management companies, financial institutions, equity investors and developers of hotels in making
investment decisions in the South Asian hospitality industry.
Additionally, our portfolio of consulting services also includes providing Operations Audit Services, through
expert, independent assessments and unbiased reviews of various processes affecting the operational
efficiency of hotel assets.
EXECUTIVE SEARCH
Executive Search, another vertical to the base of services offered, entered the Indian subcontinent in 2001 and
currently manages diverse portfolios across varied sectors. HVS Executive Search has offices in New Delhi
and Mumbai and is among South Asia's first retained Executive Search practice. It provides advisory services
to leaders of the hotel, restaurant, real-estate, manufacturing, retail, telecom, energy and education
industries. Practice areas include senior-level executive search, mid-management recruitment and
compensation consulting.
MARKETING AND COMMUNICATIONS
The strategic marketing and creative division of HVS India, HVS Marketing and Communications is the only
one stop shop for hospitality marketing in the country. With over 40 years of combined hospitality marketing
and creative experience, HVS MC excels in offering viable and strong research based marketing and
communication solutions to its clients. Services include pre-opening, opening and promotional marketing
campaigns with ROI based advertising, media planning, creative support and branding strategies. Our list of
clients include leading hospitality brands in the country such as Accor, Pullman, Novotel, Mercure, Ibis,
Fortune, Crowne Plaza, Radisson Blu, Park Plaza, Premier Inn, Sheraton and Peppermint Hotels.

Page 2

SUSTAINABILITY SERVICES
HVS Sustainability Services provides a range of business-driven consulting services that enable hospitality
firms to identify cost saving opportunities, enhance operational efficiency, and demonstrate a positive
commitment to the environment, guests, investors, and other relevant stakeholders. Sustainability Services
quantifies cost reductions through efficient consumption of resources like energy and water, and reduction in
waste generation. Furthermore, it describes the reductions through these environmental solutions using key
financial metrics.
HVS Sustainability Services works directly with owners and operators to evaluate the business case for capital
investment into environmental technologies; we further promote accessibility to conventional and
nonconventional financing mechanisms for technology-driven retrofit projects. Our industry intelligence
and global presence provide you with the best information and tools to make critical decisions that improve
operating income translating into higher asset value for owners.

8th HOTEL INVESTMENT CONFERENCE - SOUTH ASIA

HICSA 2012

2 APRIL 3-4, GRAND HYATT MUMBAI

1
20

www.hicsaconference.com

A confluence of hotel industry stakeholders, visions and


ideas, industry news and networking, HICSA has
successfully created an interactive platform in the South
Asian region. For enquiries regarding the eighth annual
conference, HICSA 2012 please visit
www.hicsaconference.com or email us at hicsa@hvs.com

The Indian Hotel Industry Survey 2010/11 brings together the industry's key statistics and serves as an easy
reference volume. We are grateful to all those who have contributed towards the same and look forward to
increased participation in the years to come.

Kaushik Vardharajan
Managing Director

Anirudh Katre
Senior Associate

Page 3

Tulika Das
Research Associate

Synopsis and Key Highlights


Introduction
The Indian hospitality industry has emerged as one of the key industries driving the growth of the services
sector and, thereby, the Indian economy. The FHRAI Indian Hotel Survey 2010/11 aims to provide the most
comprehensive guide to all-India performance trends for this industry. Results of the survey will empower
industry stakeholders such as owners, investors, operators, business analysts and researchers with
information on the operational aspects of the industry. It will also help owners benchmark the performance
of their operations.
Data Collection
The data for the FHRAI Indian Hotel Survey 2010/11 Report has been contributed by the member hotels of
FHRAI. The FHRAI sends out a questionnaire to each of its members (currently numbering 2,396 member
hotels) which is then analyzed and presented in this report. The data presented in the current edition is culled
from 1,318 responses.
1

Methodology
The data received from hotels participating in the survey is sorted and filtered according to the objectives of
the survey. The data is then processed and analysed to extract important information pertaining to the
performance of the Indian hospitality sector across crucial parameters. These parameters, such as guest
segmentation, hotel finances, marketing, sources of reservations, and seasonality, among others, are then
presented under the following categories:
Star: Five-Star Deluxe, Five, Four, Three, Two and One-Star hotels along with Other hotels (which are
not classified under any star rating).

Inventory: Number of rooms in hotels are categorized as Less than 50 Rooms, 50-150 Rooms, and More
Than 150 Rooms.

Affiliation: The two types of affiliations used to categorize hotels are Affiliated to chain, and
Independent.

Primary Markets: : The seven major cities described in this report are Bengaluru, Chennai, Goa,
Kolkata, Mumbai, Delhi-NCR, and Pune.

Secondary Markets: Twelve secondary cities described in this report are Ahmedabad, Bhubaneswar,
Hyderabad, Indore, Jaipur, Kochi, Kottayam, Mysore, Shimla, Thiruvananthapuram, Udaipur, and
Vadodara.

As of September, 2011

Page 4

Qualifying Conditions
While it is our endeavour to represent all the cities in India, we are limited by the data received from the
participating hotels. In order to make the study relevant, we present data for only those categories for
which we have a minimum of four participating hotels.

Hotels across different categories showing similar characteristics have been combined under the same
category.

To facilitate better evaluation of data across comparable groups, the financial statements are presented
through Net Income, before any deduction of depreciation and interest, which are hotel/owner specific.

Limiting Condition
In some cases, there are large fluctuations in the data and this noise in the data may be attributed to the
changing participation in the survey and may not be an accurate representation of market performance.

Presentation of Financial Data


Percentage of Revenue is an assessment of costs as a percentage of revenue. Departmental expenses are
portions of individual revenue heads while Operating and Fixed Expenses are deducted from Gross
Hotel Revenue following the international accounting guidelines.

Amount per Available Room (PAR) is the financial performance of a single room and is based on the
total inventory.

Amount per Occupied Room (POR) is the performance of a single occupied room.

All amounts presented in this report have been rounded to the nearest whole number and are in Indian
rupees (`) for the fiscal year 2010/11 (April-March). In the financial statements, rupee amounts are provided as
amounts per available room (PAR) and per occupied room (POR) in order to eliminate differences in the size
of hotels surveyed.

Page 5

Key Trends
This section is divided into three parts: Country Trends, In the Focus, and City Trends. In the first subsection,
an overview is provided of the broad trends that have been observed in the country in the past year. The
second subsection highlights the trends related to revenue and income generation, and presents the survey
findings related to Key Operating Statistics. This is followed by the City Trends, which reflect HVS's
perception for each city, as well as our expectations with regard to its future performance.

Country Trends
Overall Performance: The year 2010/11 was a period of consolidation for the Indian hotel industry. The
preceding years witnessed the effects of the global financial crisis as well as the impact of the terror
attacks in Mumbai that led to a dip in overall occupancies and average rates. However, 2010/11
witnessed slow but marginally improved performance levels for the industry with overall occupancies
growing from a nationwide average of 59.9% to 62.1%. Average rates also grew by approximately 10.0%
from `4,149 in 2009/10 to `4,567 in 2010/11. Strong domestic demand, coupled with increased global
confidence in the business environment in India helped in improving occupancies and average rates.

The improved performance levels, however, did not translate into an overall improvement in
profitability for hotels across the industry. Rising inflation levels meant increased overhead costs for
hotels resulting in lower margins. An overall increase in departmental and fixed expenses as a
percentage of revenue led to a decline in net income percentage of approximately 4.0% in 2010/11 as
compared to 2009/10. The PAR increase in property operations and maintenance costs, along with the
POR increase in rooms division and food and beverage (F&B) expenses are responsible for the reduction
in bottom lines.
Increased visitation from Asian countries: The results of the survey reveal an increase of
approximately 17% in hotel guests from ASEAN countries over that in the last year and an approximate
increase of 5% in hotel guests from Japan. The increase in travel from Asia may be attributed to the
increasing presence of Asian companies in India, which has led to the creation of a fairly developed
corporate travel market. Most hoteliers that HVS has interacted with have also affirmed an increase in
the number of bookings received from travellers from South Asian countries over the last two years.
Additionally, the increase in Asian tourists may also be attributed to the introduction of Southeast Asian
low-cost airlines such as AirAsia, Tiger Airways and Silk Air, which has made travel to and from India far
more economical than the recent past. Going forward the linking of smaller cities (Tier II and Tier III) in
India like Calicut and Kochi (along with Thiruvananthapuram) to Dubai by the homegrown IndiGo,
which also commenced operations to Southeast Asian countries in September this year, is expected to
augment growth in hotel demand.

Telephone Department: The telephone department has, over the years, become more of a cost centre
than a revenue generator for a hotel. This year's survey reveals a departmental expense percentage of
104% which is indicative of this trend. With increased use of mobile telephony coupled with much
improved Internet speeds that have enabled Voice over Internet Protocol (VoIP) to be increasingly used
by business and leisure travellers, has meant lower revenues being generated by this department.
Additionally, call charges at most hotels are exorbitantly priced thereby discouraging hotel guests from
using the service. Hotels continue to pay line rentals to phone companies as well as annual maintenance
charges for sophisticated Call Accounting Systems without realising sufficient revenues from hotel
guests to cover the cost of operations.

Social Media Marketing and Technology: The overall improvements in technology over the last five
years have been significant and have impacted the hotel industry as well. Internet access on perhaps
every possible personal device, the introduction of 3G, coupled with the huge advancements in smart

Page 6

phones and tablet technology, has meant more people are connected to the Internet all the time. Social
Media sites that have benefitted through these advancements have seen their database of users increase
significantly resulting in these sites almost becoming a way of life for most around the world. Facebook,
perhaps the most popular of Social Media sites has seen its user base grow from 100 million users in 2008
to 800 million users as of September 2011 . Hotels across the country, too, have joined the bandwagon of
Social Media Marketing and have benefitted immensely from its strong reach at almost no cost of
operation. Today, a large number of hotels have a Facebook page and Twitter accounts to reach out to
their target audience and promote several events in their hotels resulting in increased footfalls and
patronage. Hotel companies today have also had applications (Apps) developed for smartphones and
tablets that enable hotel bookings on the go while third party travel websites like Expedia and MakeMyTrip help with planning travel itineraries by recommending and reviewing hotels across the country.
2

Domestic Traveller: The impact of the global economic crisis in 2009/10 resulted in the price-sensitive
domestic traveller settling for leisure trips within the country leading to increased domestic demand for
hotels. This trend of strong domestic demand has continued to grow in 2010/11 as well. This year's
survey has witnessed an approximate increase of 8.1% in the Domestic FIT segment and an approximate
increase of 14.2% in the Domestic Groups segment over that of last year. Going further, the
improvement of overall connectivity facilitated by additional destinations in the portfolio of low-cost
airline carriers like GoAir, Spicejet and Indigo, is further expected to increase domestic tourist
movement within the country.

Employee to Hotel Room Ratio: Efficient manpower utilization continues to be an area of concern for
the Indian Hotel Industry. The all-India average of total employee to hotel room ratio stands at 1.6, much
higher than that in hotels across the globe. A major reason that can be attributed to this high ratio is the
performance of four and three-star hotels as far as manpower utilization is concerned. The all-India
ratio this year for the four-star category stands at 1.8 employees per hotel room while that for the threestar category stands at 1.6. Primary reasons for these ratios being high maybe attributed to Indian hotel
owners tending to 'overspec' their hotels. Midmarket and budget hotels in India offer more expansive
facilities especially with respect to the F&B offerings in a hotel and therefore require a large number of
personnel to manage operations as compared to hotels globally.

Energy: This year's survey reveals an overall drop of approximately 3.3% in energy costs as a percentage
of hotel revenue indicating better efficiency levels among hotels than in the previous year. Several hotels
across the country have employed various Green initiatives translating to a contribution towards a
more eco-friendly environment and improved marketability for the property by being certified as a
Green Hotel. Additionally, employing these initiatives have also resulted in more efficiently run
operations, that have consequently resulted in better efficiency levels with respect managing rising
energy costs. Going forward, companies like HVS Sustainability Services will further enable hotels to
improve their financial, environmental and social performance.

Social Bakers

Page 7

In the Focus
HVS estimates approximately 102,348 new hotel rooms are to enter the Indian hotel market by 2015/16, of
which approximately 60% are expected to be actively under development. A significant number of these
hotels are expected to be affiliated with global brands and be of international quality and service offerings.
Hotel operators across the country would need to prepare themselves for this expected competition by
improving their operational efficiencies and also their product and service offerings. The following exhibits
highlight some key emerging trends.
3

Exhibit 1 highlights the trends for sources of revenue for hotels over the last five years. As evident from the
Exhibit, F&B has been fairly steady with respect to its overall contribution to hotel revenues. F&B revenues
(including banquets) in India continue to support top lines since they are largely independent of factors that
affect room demand and more driven by the local market. However, going forward we expect F&B revenue
contributions to the overall revenue pie of a hotel to come under pressure in the medium to long term. Several
branded budget hotels that are estimated to enter the market over the next few years, are expected to include
minimal F&B facilities and in some cases lease out the F&B outlet of the hotel to a third-party vendor.
Additionally, the increasing number of stand-alone dining options across several cities, which include both
fine-dining and casual-dining options, is also expected to affect the number of locals visiting hotel restaurants
Exhibit 1: Source of Revenue 2006/07 to 2010/11

100%
90%
80%
70%

6.23%

5.32%

5.05%

5.82%

6.23%

34.11%

33.48%

34.46%

37.52%

36.62%

59.66%

61.20%

60.49%

56.66%

57.16%

2006-07

2007-08

2008-09

2009-10

2010-11

60%
50%
40%
30%
20%
10%
0%

Rooms

F&B and Banquets

Other

Exhibit 2 illustrates the PAR trends in revenue and net income over the past five years. While revenue
increased by approximately 13.0%, net income showed a decline of 4.0% as a percentage of revenue over the
previous year. This could be attributed to a POR increase in departmental and operating expenses over last
year; both of which grew by 2.8% and 10.5% respectively. The growing inflation in 2010/11 resulted in POR
expenses for the rooms division and F&B to grow by 4.0% and 1.0% respectively. Additionally, POR expenses
pertaining to administrative and general (A&G) and property operations and maintenance also saw a 16.0%
and 15.0% rise respectively over last year.

HVS Trends and Opportunities Report 2011

Page 8

2,000

45.0%

1,800

40.0%

1,600

35.0%

1,400

30.0%

1,200

Net Income (%)

PAR Revenue and Net Income, ` 000's

Exhibit 2: Revenue and Net Income 2006/07 to 2010/11

25.0%

1,000

20.0%

800

15.0%

600
400

10.0%

200

5.0%

0.0%
2006-07

2007-08

Revenue (PAR)

2008-09

2009-10

Net Income (PAR)

2010-11
Net Income %

Exhibit 3 illustrates the earlier mentioned trend of the year 2010/11 being one of consolidation wherein allIndia occupancies grew by approximately 4% over the previous year and average rates grew by
approximately 10%.

72.0%

5,000

70.0%

4,500

68.0%

4,000
3,500

66.0%

3,000

64.0%

2,500

62.0%

2,000

60.0%

1,500

58.0%

1,000

56.0%

500

54.0%

2006-07

2007-08

2008-09
Average Rate

Page 9

2009-10
Occupancy

2010-11

Average Rate (`)

Occupancy (%)

Exhibit 3: Occupancy and Average Rate 2006/07 to 2010/11

Page 10

COMPOSITION

69
15,143
63.1%
4,487

2008-09
All India
Average
474

61.2%
25.4
8.1
0.6
2.6
2.1
100.0
16.1
51.7
109.1
60.5
15.0
29.7
70.3
7.4
2.5
2.9
0.4
4.9
7.3
25.4
45.0
0.6
0.3
0.9
1.2
3.0
41.9%

14.7
57.7
90.7
56.6
15.6
31.2
68.8

7.0
2.1
3.0
0.4
5.4
7.8
25.8
43.1

0.7
0.6
1.4
1.4
4.1
39.0%

0.6
0.3
1.1
1.3
3.4
37.9%

8.7
2.7
2.7
0.5
5.4
8.5
28.5
41.2

14.8
55.3
79.7
70.3
9.7
30.3
69.8

60.5%
25.9
8.6
0.6
2.2
2.3
100.0

Percentage of Revenue

68
16,732
69.4%
4,605

59.7%
25.6
8.5
0.8
2.9
2.6
100.0

64
15,459
66.9%
3,742

2007-08
All India
Average
453

0.8
0.4
1.4
1.0
3.5
33.8%

9.1
2.6
2.6
0.5
5.7
8.9
29.4
37.4

17.1
56.1
90.2
65.5
8.7
33.3
66.7

56.7%
28.7
8.9
0.6
2.8
2.5
100.0

72
15,174
59.9%
4,149

2009-10
All India
Average
526

0.9
0.3
2.8
1.4
5.4
32.4%

9.6
2.8
3.7
0.3
6.0
8.5
31.0
37.8

16.1
52.9
104.0
70.4
11.3
31.3
68.7

57.2%
27.0
9.6
0.5
2.6
3.1
100.0

72
15,768
62.1%
4,578

2010-11
All India
Average
544

* Minor operated departments include: laundry, gift shop, business centre, news stand, sports, health club, garage, parking and so forth
** Net Income is before depreciation, interest payments and taxes

REVENUE
Rooms
Food & Beverage
Banquets & Conferences
Telephone & Other
Minor Operated*
Rental & Other Income
Total
DEPARTMENTAL EXPENSES
Rooms
Food & Beverage
Telephone & Other
Minor Operated*
Rental & Other Income
Total
DEPARTMENTAL INCOME
OPERATING EXPENSES
Administrative & General
Management Fee
Marketing
Franchise Fees
Property Operations & Maintenance
Energy
Total
HOUSE PROFIT
FIXED EXPENSES
Property Taxes
Insurance
Other Fixed Expenses
Rent
Total
NET INCOME**

Average Total Rooms Per Hotel:


Average Occupied Rooms Per Hotel:
Average Occupancy Per Hotel:
Average Rate Per Hotel (`):

Number of responses:

2006-07
All India
Average
488

TABLE 1: Trends in Key Operating Statistics

10,520
8,256
21,831
20,670
61,277
590,721

105,894
31,288
45,620
6,588
81,778
118,763
389,932
651,998

132,661
297,860
11,058
24,390
6,113
472,082
1,041,930

903,228
387,728
128,696
12,192
43,077
39,092
1,514,010

64
15,459
66.9%
3,742

2006-07
All India
Average
488
69
15,143
63.1%
4,487

2008-09
All India
Average
474

11,217
5,933
17,027
22,464
56,640
781,001

138,316
45,572
54,727
8,074
90,665
135,077
472,431
837,642

183,116
322,623
11,907
29,233
6,002
552,881
1,310,070

1,140,130
472,834
150,827
10,919
48,325
39,921
1,862,950

10,031
4,522
18,365
21,784
54,702
616,694

141,121
44,133
44,439
8,496
87,780
138,749
464,717
671,396

146,192
310,165
7,291
25,554
3,553
492,755
1,136,110

985,310
417,248
144,054
9,154
36,360
36,743
1,628,870

11,819
5,355
21,935
15,392
54,500
523,484

140,057
40,243
39,920
7,795
88,550
138,097
454,661
577,985

149,683
325,793
7,776
28,555
3,285
515,092
1,032,645

876,919
443,367
137,353
8,618
43,594
37,885
1,547,737

72
15,174
59.9%
4,149

2009-10
All India
Average
526

Amount Per Available Room (`)

68
16,732
69.4%
4,605

2007-08
All India
Average
453

15,310
5,727
48,282
24,044
93,363
565,633

167,965
49,008
65,375
5,317
105,099
147,899
540,662
658,996

160,980
337,840
8,945
32,254
6,124
546,142
1,199,660

997,815
471,013
168,253
8,600
45,825
54,294
1,745,800

72
15,768
62.1%
4,578

2010-11
All India
Average
544

44
34
90
86
254
2,447

439
130
189
27
339
492
1,615
2,701

550
1,234
46
101
25
1,956
4,316

3,742
1,606
533
51
178
162
6,272

64
15,459
66.9%
3,742

2006-07
All India
Average
488
69
15,143
63.1%
4,487

2008-09
All India
Average
474
72
15,174
59.9%
4,149

2009-10
All India
Average
526

45
24
69
91
229
3,155

559
184
221
33
366
546
1,908
3,384

740
1,303
48
118
24
2,233
5,292

4,605
1,910
609
44
195
161
7,525

46
21
84
99
249
2,808

643
201
202
39
400
632
2,116
3,058

666
1,412
33
116
16
2,244
5,174

4,487
1,900
656
42
166
167
7,418

56
25
104
73
258
2,477

663
190
189
37
419
653
2,151
2,734

708
1,541
37
135
16
2,437
4,885

4,149
2,098
650
41
206
179
7,322

Amount Per Occupied Room (`)

68
16,732
69.4%
4,605

2007-08
All India
Average
453

70
26
222
110
428
2,595

771
225
300
24
482
679
2,480
3,023

739
1,550
41
148
28
2,506
5,504

4,578
2,161
772
39
210
249
8,009

72
15,768
62.1%
4,578

2010-11
All India
Average
544

City Trends
The year 2010/11 steadily saw performance levels improve for the Indian hotel industry over 2009/10 which
had witnessed the effects of the global economic crisis. Most hotel markets across the country saw improved
occupancy levels and average rates with an increase in international leisure demand (up 11.7% from the
previous year), strong growth in domestic leisure demand (up 9.7% from the previous year) and a double
digit growth emanating from Meetings, Incentives, Conventions and Events (MICE) up approximately 17.3%
from the previous year.
It should be noted that the country average is not representative of the trends seen in certain key hotel
markets in India as it includes the results of lower star category hotels across several cities which,
comparatively, have a more restrained operating environment. Table 2 illustrates average occupancy and rate
for 32 cities/regions across the country over the last five years, which is followed by HVS's viewpoint on the
demand-supply scenario and performance of the 19 identified hotel markets based on in-house research.

TABLE 2: Average Occupancy and Average Room Rate: 32 Cities/Regions in India


City

Occupancy
2006/07 2007/08 2008/09 2009/10 2010/11

All India
66.8%
Agra
58.9%
Ahmedabad
69.6%
Aurangabad
52.9%
Bengaluru
67.9%
Bhopal
74.7%
Chandigarh
88.7%
Chennai
78.7%
Coimbatore
72.9%
Darjeeling
56.3%
Goa
71.3%
Hyderabad
71.6%
Indore
69.8%
Jaipur
69.2%
Jodhpur
50.7%
Kochi
75.4%
Kolkata
75.6%
Kullu-Manali
46.9%
Lucknow
70.8%
Mount Abu
56.6%
Mumbai
79.2%
Mussoorie
50.9%
Mysore
46.4%
Nagpur
69.4%
New Delhi - NCR 82.2%
Pune
80.7%
Raipur
74.1%
Shimla
52.2%
Thiruvananthapuram62.4%
Ootacamund
48.5%
Udaipur
57.8%
Vadodara
71.9%
Visakhapatnam
71.4%

69.3%
62.8%
74.9%
ID
73.1%
70.3%
79.6%
77.4%
77.8%
57.8%
70.1%
63.7%
72.9%
63.0%
53.6%
75.2%
72.5%
48.1%
71.6%
57.0%
80.1%
ID
66.3%
ID
78.0%
76.5%
52.7%
64.6%
65.1%
58.3%
58.2%
ID
75.9%

63.1%
54.8%
63.7%
56.5%
56.5%
72.2%
79.6%
64.6%
72.1%
ID
61.7%
56.3%
68.7%
61.4%
51.0%
67.4%
69.6%
50.9%
63.0%
69.4%
71.2%
48.0%
67.7%
ID
64.8%
65.5%
64.3%
52.7%
57.9%
58.1%
51.6%
77.9%
69.0%

61.3%
57.0%
65.7%
57.9%
52.6%
66.1%
69.1%
65.6%
75.5%
47.2%
63.1%
58.8%
65.2%
57.7%
43.2%
64.4%
64.5%
ID
58.7%
67.5%
67.2%
45.9%
67.7%
61.5%
64.6%
53.2%
39.0%
48.0%
55.3%
ID
47.0%
65.6%
62.1%

62.1%
63.2%
67.6%
59.5%
53.8%
ID
70.4%
64.8%
72.8%
ID
64.4%
53.3%
65.4%
64.0%
49.2%
74.2%
65.4%
ID
59.8%
63.0%
69.0%
52.5%
71.4%
76.6%
59.0%
53.3%
ID
42.7%
61.8%
ID
55.2%
77.8%
76.3%

ID: Insufficient Data

Page 11

2006/07
3,741
2,361
2,108
2,160
8,519
2,028
1,103
3,340
2,322
2,090
4,515
4,660
992
2,743
4,066
1,237
3,567
2,334
1,988
1,558
4,996
1,454
3,300
1,144
7,459
3,232
2,550
1,554
3,959
1,527
3,700
1,730
2,495

Average Room Rate(`)


2007/08
2008/09
2009/10
4,556
3,307
4,138
ID
9,679
2,647
4,057
3,076
2,634
1,719
4,368
5,643
1,486
5,460
5,468
1,486
5,138
1,688
2,208
1,825
6,665
ID
1,254
ID
9,728
4,927
1,055
1,033
2,221
1,258
6,320
ID
3,169

4,487
4,211
4,039
2,289
9,757
2,639
3,716
4,678
3,255
ID
5,378
4,730
1,933
4,472
3,964
2,062
5,342
3,716
2,491
1,823
6,822
4,099
2,340
ID
6,087
4,951
1,087
1,766
1,570
1,956
7,319
2,779
3,687

4,842
2,482
3,367
2,850
6,766
3,110
4,780
4,083
3,236
3,193
4,757
5,137
1,814
4,059
4,552
2,806
4,880
ID
5,109
2,159
5,833
6,078
2,637
3,132
6,985
3,921
1,521
1,790
1,422
ID
3,543
4,360
2,809

2010/11
4,578
3,968
3,234
2,612
5,838
ID
4,544
5,508
3,989
ID
7,807
4,152
1,869
3,071
5,519
1,528
4,788
ID
2,393
2,821
5,087
5,817
4,634
2,314
6,763
3,140
ID
2,267
1,380
ID
7,406
3,703
5,431

Seven Major Cities


Bengaluru
Bengaluru witnessed a steady increase in both occupancy and average rate in 2010/11. The average rate
reflected in Table 2 includes a large percentage of unbranded hotels and, therefore, presents a lower average
rate than that in the previous year. HVS's research on branded hotels reveals that the city saw a considerable
increase in demand for hotel rooms as a result of increased corporate travel post the economic slowdown of
the previous years. The hotel market in Bengaluru is broadly divided into three micromarkets i.e. the Central
Business District (CBD), the Whitefield area and the Electronic City area. The city is expected to further
segregate into two additional micromarkets i.e. the Northern (Devanhalli) and Western (Yashwantpur)
markets. While the CBD comprises mostly first class/luxury hotels that cater to mid-management or higher
ranked corporate clients, Electronic City and Whitefield largely consist of midmarket to budget hotels with
the exception of a few first class hotels. The city relies heavily on Commercial demand emanating from the
various micromarkets highlighted above. The year 2010/11 witnessed growth in Extended Stay demand in
areas like Whitefield and ORR-Sarjapur. The city's MICE demand potential, however, continues to remain
untapped owing to a lack of significant meeting spaces. The delay in the development of a proposed
convention centre in Devanhalli is a further set back. Going forward, we expect approximately 12,500 rooms
to enter the Bengaluru market with a 67-percent probability factor of these rooms actually commissioning.
This addition of inventory is expected to result in occupancy and average rate pressures especially in the
Whitefield and Electronic City areas.
3

Chennai
Similar to most major cities, Chennai also witnessed a steady increase in occupancy in 2010/11 and a marginal
growth in average rate as well. The city saw a resurgence of demand from the IT Sector as well as the
automobile sector, which witnessed a record year-on-year volume growth of 26.0% in total units produced
due to revival in demand and easy availability of financing. City hotels, however, continue to cater to demand
emanating from traditional sectors like banking and finance.
4

Going forward, as the city expands further, significant investments into hotels primarily in the budget and
midmarket segments in the Sriperumbudur and OMR areas is estimated to result in these areas converting to
individual micromarkets within Chennai. OMR is the IT corridor of the city and Sriperumbudur, along with
Oragadam, is fast becoming an industrial hub with manufacturing and automotive sectors playing a key role.
As these areas continue to witness additions of major companies, HVS expects hotels to benefit from
increased demand from the Commercial and Extended Stay segments. Additionally, new hotels that are
planned with large meeting facilities are expected to increase demand for MICE as well. A total of 2,500 rooms
are expected in the next three years in the upscale and luxury segments, adding to an existing base of
approximately 2,000 rooms in the same segments. The large amount of supply entering the market is bound to
put pressure on occupancy levels in the short to medium term, but the city-wide average rate is expected to
witness growth due to the luxury and upscale products entering the market.

Goa
Goa, which is among the most popular leisure destinations of the country, saw a marginal increase in
marketwide occupancy in 2010/11. The survey results reveal a significant jump in average rates, which can
largely be attributed to the recovery of average rate among upscale hotels across Goa post the effects of the
downward pressure faced in 2009/10 as a result of the global economic crisis. The city continues to witness
steady year-on-year demand growth. However, this growth would require the facilities at the current airport
to be further developed to handle passenger movement round-the-clock. The proposed development of a
new airport in North Goa has also shown no signs of progress. Additionally, other issues such as lack of a
4

Society of Indian Automobile Manufacturers

Page 12

comprehensive tourism policy, obstacles in obtaining approvals and clearances, lack of clarity regarding the
latest CRZ norms and frequent disputes over land use and ownership have resulted in a relatively slow
increase in supply within the Goa hotel market. In the short to medium term, MICE demand for the city is
expected to get a fillip with the recent opening of the Grand Hyatt. Overall, the outlook for the city remains
positive with average rates expected to grow gradually in the medium to long term. We are of the opinion that
Goa will continue to remain a lucrative market that will witness year-on-year growth in tourist arrivals. We
expect the proposed supply of new hotel rooms to therefore be successfully absorbed by the market in
addition to an in increase in overall occupancy levels.

Kolkata
Kolkata, witnessed marginal improvements in occupancy but a slight correction in average rates from 2009/10.
The city's hotels cater to demand mainly from the Commercial and MICE segment, although in the last two
years demand from the Leisure segment has also seen significant growth. Although the city has seen limited
improvements in the civic infrastructure of the old CBD areas, new developing areas like Rajarhat promise an
overall positive outlook for Kolkata. Approximately 3,600 rooms are expected to be developed in the market,
of which we estimate 58% room inventory to be developed over the next five years. A large percentage of
these hotels are expected to be positioned in the upscale and midmarket segments which will strengthen the
overall product offering and make it comparable to the other metro locations in India. In the short term this
will result in overall average rates to remain at their current levels, however with the entry of new supply,
occupancy levels are expected to correct in the short term and retain their current levels once the new
properties achieve stabilized performance levels.
3

Mumbai
Mumbai has maintained its 2009/10 occupancy levels with a slight decline in average rates. Still recovering
from the significant drop in marketwide performance following the economic downturn in 2008 and 2009
coupled with the addition of new supply, growth for the overall market remains slow paced. The future
outlook for Mumbai, however, remains positive; being the financial hub of the country, it will continue to
attract commercial demand from the services sector, comprising financial services, consulting, insurance and
banking companies. North Mumbai continues to develop into a major commercial hub on account of lower
office rentals and the majority of the city's working population residing here. From an infrastructure
standpoint, the Chhatrapati Shivaji Airport is continuing its expansion and the Mumbai Metro Rail Project is
expected to start partial operations of Phase I in 2012. However, intra-city roads and the burgeoning traffic
conditions continue to be a sore point for commuters in the city. A new international airport development in
Navi Mumbai finally received clearance in 2010 and is expected to commence development sometime in the
next twenty four months.

Delhi-National Capital Region (NCR)


The NCR comprises of hotels located in Delhi, Noida, Gurgaon, Ghaziabad and Faridabad. Supply pressures
in the NCR saw the city occupancy and average rates drop from those in the previous year. The
Commonwealth Games which was hosted in Delhi during October 2010, did not result in the expected
increase in room night demand for Delhi, neither did it provide the anticipated fill up business in the lead up
to the event. Gurgaon and Noida have established themselves as strong individual micromarkets although,
only Gurgaon, continues to add new hotel rooms year-on-year. The abundance of Grade A office space at
relatively low rentals have resulted in several companies shifting base from Central and South Delhi to these
areas and thereby significantly affecting Commercial demand across the various micromarkets. Additionally,
infrastructure developments such as improved Metro connectivity to Gurgaon and Noida have further
improved overall development of the area. However, poor public road transport, civic infrastructure and
inadequate traffic management solutions continue to dampen the otherwise forward looking regions. On the

Page 13

other hand, the main areas of Central Delhi have seen much improved infrastructure on account of
preparations for the Commonwealth Games. These include the expansion of the Delhi Metro, construction of
intra-city roads and the development of the new International Terminal (T3) among others that have helped
in making the city more attractive for both investors and travellers.
On the supply side, land acquisition and project implementation in many areas of Noida-Greater Noida has
seen a slowdown in spite of this area hosting world class events like the recently concluded Indian Formula
One Grand Prix in October 2011. Other identified growth areas in Delhi like the DIAL Aerocity (about 15
hotels under planning and development), Gurgaon, Dwarka, West and East Delhi continue to see active
hospitality focused developments. Gurgaon, alone is expected to double its supply over the next five years
and has had the highest completion ratio of announced projects in the NCR. In the short term, the NCR
continues to be a strong market and the phased introduction of the DIAL hotels from late 2012 coupled with
the addition of proposed commercial developments in Gurgaon, Noida and Faridabad and a convention
centre in the Aerocity area is estimated to augment room night demand in the years ahead. In the short term,
individual micro markets like Ghaziabad, Greater Noida, Faridabad and East Delhi will see a correction in the
market occupancy; this will be reflective of the rate of entry of new supply into these markets. However, in the
medium to long term each of these markets will see significant growth in demand and will allow occupancy
levels to strengthen. In the next two years, the market wide average rates in most locations of NCR will see a
correction especially with the opening of the DIAL Aerocity hotels.

Pune
Pune saw both, occupancy levels and average rates come under pressure in 2010/11. With a supply increase of
approximately 2,000 hotel rooms in 2010/11, the city which was largely a Commercial-demand driven market
is also developing as a MICE destination in west India. The city hotels today support a total indoor meeting
space area of approximately 8,500 square metres. Micromarkets like Hinjewadi, Chakan, Ranjangaon, and
Talegaon are the main demand generators for the city hotels, filling the void created by the lack of a traditional
CBD. Going forward, the city is still expected to see a large influx of supply in each micromarket; of this new
supply, midmarket and budget hotels now form a large share that bodes well for the hotel market growth in
the identified industrial areas. In the short term, we believe that market occupancies will improve from
current levels while average rates will continue to see correction. In the medium to long-term, as MICE
demand continues to grow we estimate the market to reach stable levels of performance.
3

Twelve Other Cities


Ahmedabad
The Ahmedabad hotel market saw a steady increase in occupancy in 2010/11 with a very marginal dip in
average rates. Under the current government's investor-friendly regime, an increasingly large number of
companies are moving to Ahmedabad and are looking to make major investments into the state. Though
Ahmedabad is considered a business friendly destination with transparent government policies, some
projects such as the Gujarat International Financial Tec-City (GIFT) and the Sabarmati Riverfront
Development Project have encountered delays. A hotel room supply pipeline of approximately 2,300 rooms,
of which we believe 73% is being actively developed, is testament to the bullish nature of hotel investors in the
area. The strong demand growth in the market is expected to support the proposed new supply, and we
expect this trend to continue in the medium to long term. However, owing to the price sensitive nature of the
Ahmedabad market and supply pressures, we expect only moderate rate increases in the near future.
3

Bhubaneswar
Bhubaneswar is the capital city of Orissa and is also popularly known as the 'Temple City of India'. It is an

Page 14

important Hindu pilgrimage centre and has hundreds of temples that dot the landscape of the city. It is also
an important centre for handicrafts that include stone and wood carvings, Patta paintings, tie and dye
textiles, brass and bell metal work among many others. The city primarily has hotels in the unbranded
segment with a few midmarket and first class hotel brands. Demand for the city is primarily Leisure in nature
wherein the city acts as a gateway to other cities in Odisha like Puri, Cuttack and Rourkela.

Hyderabad
Political turmoil in Hyderabad was responsible for reduced travel to the city in 2009/10. As a result, occupancy
levels and average rates for the city suffered. However, tired of waiting for the political situation to resolve,
travel has commenced once again in Hyderabad's corporate sector. This has led to the increase in Commercial
demand from existing companies and marginally improving overall performance levels of hotels in 2010/11.
However, no new companies are/or investments are moving to Hyderabad, which is a cause of concern for
hotel operators as the existing demand for hotel rooms will keep getting divided between more hotels in the
years to come. The Hyderabad International Convention Centre (HICC), which should have reached a
stabilized level of performance by now, has had to rely heavily upon weddings and social functions to sustain
operations, a major deviation from the initial strategy of hosting only high-profile domestic and international
conventions and groups. The muted demand growth coupled with approximately 7.0% increase in supply
has led to eroding rates with hotel operators giving precedence to raising occupancy levels. Going forward,
we expect this trend to continue over the next few years.

Indore
Indore is the economic and commercial capital of Madhya Pradesh. Historically, business activity had been
limited to textile production and domestic trade. These production houses, factories and mills are
concentrated in the heart of the city. The state government is now trying to improve the IT infrastructure in
the city and the plan to set up an IT SEZ near the proposed international airport has received approval from
the state government. The city is also now becoming a key manufacturing centre for automobile units like
Force Motors, Bajaj Tempo and Eicher Motors. The hotel market consists of budget and midmarket hotels,
and has shown stable performance in the past five years. The recent opening of the Radisson Blu Hotel saw
the first five-star deluxe hotel being added to the city. Going forward, we expect the addition of medium sized
budget and midmarket hotels both in the branded and independent hotel segments. With the expansion and
development of automobile units and the development of multi-use SEZs in the city, we expect a stable
performance for Indore in the next few years.

Jaipur
Jaipur continues to be one of the top leisure destinations of the country owing to its rich cultural heritage and
presence in the Golden-Triangle itinerary together with Delhi and Agra. Commercial demand, which is
restricted mainly to the city centre area, has historically emanated from its large base of garments, gems and
jewelry traders. In the recent past, Commercial demand has been supplemented by the addition of the
business process outsourcing (BPO) sector, specifically, Infosys and Genpact and telecommunication
companies such as Airtel, Vodafone, Reliance etc. Telecommunication companies have set up both technical
as well as sales offices in Jaipur with the purpose of rolling out 3G services in the state. Similar to other leisure
destinations in the country, Jaipur witnessed improved performances in 2010/11. The city is also beginning to
generate large amounts of MICE demand on the back of hotel openings like the Marriott and the soon to open
Fairmont, which come with substantial meeting spaces on offer. Additionally, a convention centre planned by
the state government in Sanganer is further expected to boost MICE demand in the city. The year also
witnessed much improved domestic leisure travel movement and this trend is expected to continue in the
short to medium term. The domestic traveller now contributes to 40% of Jaipur's Leisure segment as against
the earlier 30%. A supply pipeline of approximately 4,800 rooms, of which 45% are expected to see
3

Page 15

completion, is expected to result in occupancy and rate pressures across the city. Additionally, a large
percentage of the proposed supply is expected in the first class segment, which may act as a deterrent for the
price-conscious domestic traveller who now comprises a significant portion of the leisure segment.

Kochi
Kochi has historically been the trade and financial hub for Kerala and has now added tourism to its portfolio
by becoming the gateway to some of the country's most popular tourist destinations like Kumarakom and
Thekkady amongst others. Although the major portion of demand for hotel accommodation comprises of the
Commercial segment, Kochi caters to large MICE and Individual Leisure demand as well. The International
Container Transshipment Terminal (ICCT), the first transshipment terminal in India, is expected to see the city
grow into an international sea port. For the hotel industry, this will augment the growth of Commercial
demand for the city with the port positioned to handle 5.5 million large container vessels each year. Also the
introduction of the Kochi Tuskers, the IPL cricket team of the city, is expected to provide a major fillip to room
night demand when IPL matches are held in the city. However, air travel to and from Kochi continues to be
expensive and overall connectivity will also need to improve to enable the city to further capitalize on its
MICE and Leisure demand.

Kottayam
Kottayam, which is located in Kerala, is famous for its panoramic backwater stretches, lush paddy fields,
highlands, hills, hillocks and extensive rubber plantations. The city is an important centre for trading spices
and commercial crops, especially rubber. It was the first town of India to achieve 100% literacy back in 1989.
The city is primarily a leisure destination and forms a part of several Kerala tourism itineraries that include
other places like Peermade, Munnar, Thekkady, Ernakulam and the temple city, Madurai. Most hotels in the
area are in the unbranded segment with a few select First Class branded resorts. Given the steady nature of
Leisure demand that the city receives, we expect the Kottayam hotel market to be relatively stable in the
medium to long term.

Mysore
Mysore's proximity to Bengaluru and excellent climatic conditions allows it to be a popular tourist destination,
receiving over two million visitors annually. The city's growth and expansion is managed by the Mysore
Urban Development Authority (MUDA). Mysore is well connected to Bengaluru, Ooty, Coorg, Kozhikode
and Coimbatore. Traditional industries in Mysore comprise of weaving, sandalwood carving, bronze work
and the production of lime and salt. Additionally, industries in Mysore also comprise of tourism, engineering,
auto ancillaries, silk production, IT and ITeS. The city also houses several education and research facilities that
include medical, dental, pharmacy, engineering and science colleges. The hotel market currently comprises of
small unbranded hotels in the budget and midmarket segments. Future supply indicates the addition of
branded medium-sized midmarket hotels to this current supply. The Bengaluru-Mysore Infrastructure
corridor, planned commercial developments, growth in tourism and improved operations of the airport are
expected to facilitate the further growth of the hotel market in Mysore. The commencement of the airport at
Mandakalli is expected to stimulate the development of a peripheral area and we expect it to emerge as a
major demand generator in the long run.

Shimla
Shimla, the capital city of Himachal Pradesh, has historically been the summer getaway for domestic
travellers emanating from Delhi-NCR, Punjab, Uttar Pradesh and Haryana. As a market the city tends to see
peak occupancies in the summer months (April to September) and lower occupancies in the winter ones
(October to March). The surrounding areas of Shimla, which include locations like Kasauli, Chail, Nalderah

Page 16

and Kufri have witnessed increased visitation with the opening of several small unbranded midmarket
resorts resulting in occupancy pressures in the city. Additionally, rapid commercialization of the city has
affected the destruction of the flora and fauna of the area resulting in eroding Leisure demand to the city. As
smaller independent resorts continue to open in the area, we expect hotel occupancies and rates to come
under some pressure in the next few years.

Thiruvananthapuram
Thiruvananthapuram, the capital city of Kerala, is fairly dissimilar to other cities in the state in that Leisure
travel is not the main demand segment for hotels in the area. Room night demand in the city primarily
emanates from the Commercial and Government segments. Kovalam, which is located approximately 16
kilometers south of the city, is the only area that generates Leisure demand by way of its quality hotels with
private beach access. A lack of any significant new commercial development has resulted in declining
occupancy and average rates for Thiruvananthapuram. Although the government is trying to encourage
growth of the IT and ITeS sector with the expansion of the Technopark campus, these developments have
been slow in taking shape and are not helping generate new demand for the city hotels. As this trend is
expected to continue in the short to medium term coupled with a limited addition to future supply, the hotel
market in the city is expected to see limited growth for the next few years.

Udaipur
Udaipur, in the state of Rajasthan, is a popular tourist destination famous for its forts, palaces, havelis,
architecture, heritage and culture. The city's location along NH-8, which connects the city to Delhi via Jaipur
in the north of India and Mumbai via Ahmedabad in the west, acts as an advantage. The city benefits from a
significant number of domestic and international tourists and by virtue of the number of luxury properties
that exist here, Udaipur hotels attract high average rates. Though Udaipur has moderate climate throughout
the year as compared to the rest of the state, the period from September to March is considered to be the peak
season in the city as the temperatures are very pleasant. The overall performance of the city has been fairly
stable for the past five years with a slight dip in 2009/10 owing to a decline in foreign tourists as a result of the
global economic crisis. The year 2010/11 saw a revival of sorts, albeit at a slow rate. Considering the
importance of the city as a popular destination for tourists, we expect the city's performance to be relatively
stable in the medium to long term.

Vadodara
Vadodara, the third-largest city in Gujarat, has emerged as an important industrial hub. Most of the industrial
activity is based out of industrial estates established by the Gujarat Industrial development Corporation
(GIDC) in the peripheral areas of Savli, Halol, Waghodia and Makarpura. In 2009, Larsen & Tourbo (L&T) set
up Knowledge City near Waghodia as the headquarters of three of its companies. Going forward, we expect
most of the new developments to take place outside the municipal corporation limits due to pressures of local
taxation and land availability. Moreover, the central business district of the city is highly congested and has
limited growth potential.
Unbranded hotels positioned predominantly in the budget and midmarket segments constitute a large
portion of the Vadodara hotel market. Presently, there are only five branded hotels operational in the city, of
which, two have commenced operations in 2011. While historically Vadodara has been a stable market, the
market dynamics are expected to change with the addition of approximately 825 rooms across branded and
independent segments over the next few years. The marketwide occupancy and average rates are expected
to come under pressure for the next two to three years; however, considering the proposed expansion of the
surrounding industrial estates, an overall steady growth for the city is anticipated.

Page 17

1. Indian Hotel Industry by Star Category


Introduction
This section presents the results of the performance of the hotels analyzed according to the star classification
of the hotels participating in the survey. An overall total of 1,318 hotels participated in the survey for 2010/11.
The hotels have been classified into the eight categories applicable in India. Table 1-1 to 1-10 present the results
of the performance of Indian hotels according to their star classification for the year 2010/11.
To provide further comparisons, we have included a column for All India Totals across all star categories. Each
section includes the total number of respondents for each component of the survey, allowing the reader to
judge the validity of the data received.
The layout has been standardized in each section to enable consistency throughout the entire document. All
figures pertain to 2010/11 (April-March), and monetary figures are in Indian rupees (`).
Trends
Employee to Room Ratio: The survey results reveal the difference between five-star deluxe and fourstar hotels as far as the employee to room ratio is concerned as not that significant. While the former
averaged 2.0 employees per hotel room in 2010/11, the latter was at 1.8 for the same period. Globally, the
room to employee ratios for four-star hotels and below tend to be lower than or equal to 1.0. In fact if one
were to analyze the lower positioning of hotels as well, none were below 1.0 employee per hotel room in
their respective categories.

Market Segmentation: Market segments, overall, saw some distinct changes in 2010/11. While domestic
travel dominated, the contribution of the domestic business traveller dropped from that in the previous
year by 16.0%. On the other hand, both domestic and foreign FIT movement grew by 8.0% and 13.0%,
respectively in line with the overall economic growth in India. Additionally, MICE as a segment, has
grown steadily over the last two years to form approximately 11.5% of the overall segmentation. This
may be attributed to a number of properties added to the market with large meeting spaces and room
inventories. Airline Crew, as a segment, continues to be largely catered to by five-star deluxe, five-star
and four-star hotels.

Country of Origin: The overall composition of the country of origin of guests continues to mirror that of
the previous years' i.e. the UK, USA, followed by other European countries dominate the overall
visitations. The warmer climate in India as compared to the sub-freezing temperatures in Europe is a
primary driver of the European-led tourism. This year also witnessed increased visitation from the
ASEAN countries, China and Japan. The increasing presence of Asian companies in India, has led to the
creation of a fairly developed corporate travel market.

Page 18

TABLE 1-1: Indian Hotel Industry by Star Category: Facilities Analysis and Staffing
Typical Room Profile of an Average Hotel

COMPOSITION
Number of Responses

Five-Star
Deluxe

Five-Star

Four-Star

Three-Star

Two-Star

One-Star

Heritage

Others

2010-2011 All
India Average

47

66

103

473

295

97

45

193

1,318

Air-Conditioned

Single
Double
Suites

43.4
136.0
20.6

24.0
99.2
10.2

12.7
65.5
9.4

4.6
41.7
5.4

3.0
23.6
3.3

1.5
14.9
1.6

1.4
21.4
6.2

1.5
19.3
2.4

6.4
39.8
5.3

Non-Air-Conditioned

Single
Double
Suites

0.0
0.0
0.0
199.9

0.0
1.9
0.1
135.5

0.3
3.7
1.2
92.7

0.7
4.3
0.5
57.2

1.3
6.9
0.7
38.9

1.6
7.2
0.3
27.0

0.3
5.5
1.2
36.0

0.6
7.8
0.6
32.3

0.8
5.3
0.6
58.2

Total average rooms

* The number of non-air-conditioned rooms in lower star category hotels appears to be higher, partly because many are located
in hill stations where air-conditioning is not provided in hotels

Average Number of Food & Beverage Outlets Per Hotel


Five-Star
Deluxe

Five-Star

Four-Star

Three-Star

Two-Star

One-Star

Heritage

Others

2010-2011 All
India Average

Number of Responses

47

61

96

426

239

70

40

139

1,121

Restaurant
Bars
Others

3.3
1.5
0.8

2.9
0.9
1.1

2.1
1.1
1.5

1.6
0.9
1.0

1.3
0.6
0.5

1.2
0.5
0.3

1.5
0.7
0.4

1.4
0.6
0.3

1.7
0.8
0.8

Total

5.6

5.0

4.7

3.4

2.5

2.1

2.6

2.2

3.2

COMPOSITION

Average Number of Total Employees Per Hotel (Permanent / Contract / Full Time / Part Time)

COMPOSITION
Number of Responses
Managers
Supervisors
Staff

Male
Female
Male
Female
Male
Female

Total
Avg. Employees / Room

Five-Star
Deluxe

Five-Star

Four-Star

Three-Star

Two-Star

One-Star

Heritage

Others

2010-2011 All
India Average

46

57

91

419

266

88

39

135

1,144

50.9
13.9
53.2
9.5
250.2
33.1
410.8

26.9
5.8
30.8
5.0
151.5
17.6
237.5

15.3
2.7
19.1
3.1
114.0
10.9
165.1

6.7
0.9
9.5
1.4
62.6
7.0
88.0

2.8
0.5
4.0
0.7
32.0
3.2
43.1

1.9
0.3
2.7
0.4
19.7
3.0
27.9

4.9
0.5
7.4
0.6
47.1
3.6
63.9

2.4
0.2
3.2
0.4
25.3
1.9
33.4

8.3
1.5
10.4
1.7
63.2
7.0
92.0

2.1

1.7

1.8

1.5

1.1

1.1

1.8

1.1

1.6

Average Percentage of Trained Employees Per Hotel


Five-Star
Deluxe

Five-Star

Four-Star

Three-Star

Two-Star

One-Star

Heritage

Others

2010-2011 All
India Average

38

52

80

293

151

52

29

53

751

Managers

91.7

85.8

91.0

86.0

87.2

93.9

90.2

86.1

87.8

Supervisors

85.1

78.5

86.0

81.4

75.0

83.3

84.7

82.6

81.0

Staff

74.1

67.2

86.0

64.0

58.7

68.8

67.0

64.6

66.5

Total Avg. Trained Employees*

83.6

77.2

87.7

77.1

73.6

82.0

80.6

77.8

78.4

Total Avg. Un-Trained Employees

16.4

22.9

12.3

22.9

26.4

18.0

19.4

22.2

21.6

COMPOSITION
Number of Responses

* Trained Employees includes those with a minimum one-year certificate coursefrom a hotel management or equivalent institution;
however, some hotels may have included those with short term (in-house) training

Page 19

Page 20

58.7%
24.8
9.8
0.4
3.8
2.5
100.0
12.7
37.8
134.8
40.6
2.6
22.7
28.7
10.8
2.9
5.1
0.5
5.7
7.3
32.2
45.1
0.6
0.3
1.0
1.5
3.3
41.8%

18.3
54.2
48.5
51.6
1.6
31.5
49.2
9.6
3.7
4.8
0.1
5.2
7.8
31.2
37.3
1.1
0.3
6.5
1.5
9.4
27.7%

141
30,665
61.4%
6,516

Five-Star
47

56.9%
23.3
12.1
0.6
3.0
4.1
100.0

192
43,853
66.2%
8,045

Five-Star
Deluxe
39

0.6
0.3
0.5
0.8
2.2
32.3%

10.9
2.1
2.6
0.4
7.9
9.3
33.3
34.6

16.0
56.4
32.0
135.9
9.8
32.1
61.7

61.5%
25.3
9.7
0.4
1.7
1.5
100.0

93
20,125
60.3%
4,311

Four-Star
65

0.8
0.4
0.7
1.3
3.3
27.6%

9.4
1.8
2.2
0.5
5.8
11.2
30.9
30.8

16.5
61.6
253.3
155.4
39.7
38.3
67.9

55.8%
31.6
7.9
0.5
1.7
2.6
100.0

61
13,633
61.8%
2,775

Three-Star
200

1.5
0.5
0.5
1.4
3.9
24.6%

6.1
3.1
1.7
0.0
7.2
9.8
27.9
28.5

18.0
69.0
83.0
95.7
71.5
43.6
56.4

50.7%
42.3
3.2
0.7
1.4
1.7
100.0

39
8,782
64.6%
2,188

Two-Star
111

2.0
0.3
1.1
0.8
4.2
13.5%

7.8
1.7
4.3
0.1
7.8
9.8
31.5
17.7

38.6
72.7
270.0
160.0
9.1
50.8
68.5

47.7%
34.4
2.0
0.3
0.2
15.4
100.0

28
6,103
68.0%
866

One-Star
54

* Minor operated departments include: laundry, gift shop, business centre, news stand, sports, health club, garage, parking and so forth
** Net Income is before depreciation, interest payments and taxes
ID: Insufficient Data

REVENUE
Rooms
Food & Beverage
Banquets & Conferences
Telephone & Other
Minor Operated*
Rental & Other Income
Total
DEPARTMENTAL EXPENSES
Rooms
Food & Beverage
Telephone & Other
Minor Operated*
Rental & Other Income
Total
DEPARTMENTAL INCOME
OPERATING EXPENSES
Administrative & General
Management Fee
Marketing
Franchise Fees
Property Operations & Maintenance
Energy
Total
HOUSE PROFIT
FIXED EXPENSES
Property Taxes
Insurance
Other Fixed Charges
Rent
Total
NET INCOME**

Average Total Rooms Per Hotel:


Average Occupied Rooms Per Hotel:
Average Occupancy Per Hotel:
Average Rate Per Hotel (`):

COMPOSITION
Number of Responses

0.2
0.2
0.2
4.6
5.2
32.3%

8.8
0.4
0.9
0.3
10.5
8.0
28.9
37.5

19.3
53.6
120.0
117.8
7.5
33.6
66.3

48.4%
36.3
1.8
0.1
2.4
11.0
100.0

34
6,735
50.5%
3,257

Heritage
19

TABLE 1-2: Indian Hotel Industry by Star Category: Financial Report Percentage of Revenue (2010-11)

0.6
0.9
0.7
0.3
2.5
26.7%

5.8
0.7
1.8
0.1
6.7
9.9
24.9
29.2

20.0
73.8
110.0
167.9
75.0
45.9
54.1

56.1%
34.3
8.6
0.0
0.6
0.4
100.0

26
4,681
48.7%
1,772

Others
9

0.9
0.3
2.8
1.4
5.4
32.4%

9.6
2.8
3.7
0.3
6.0
8.5
31.0
37.8

16.1
52.9
104.0
70.4
11.3
31.3
68.7

57.2%
27.0
9.6
0.5
2.6
3.1
100.0

72
15,768
62.1%
4,578

2010-2011 All
India Average
544

Page 21
34,704
9,584
210,314
46,605
301,207
901,473

14,037
6,512
23,451
35,772
79,771
1,011,830

9,639
4,777
6,883
12,434
33,733
495,864

9,333
4,746
7,429
14,589
36,097
308,275

104,692
19,749
24,644
5,207
64,771
122,349
341,413
344,372

102,479
270,456
12,594
28,831
11,279
425,639
685,785

620,473
351,470
87,540
4,973
18,548
28,420
1,111,420

61
13,633
61.8%
2,775

200

Three-Star

14,410
4,311
5,031
13,925
37,677
239,620

59,013
30,139
15,994
261
69,471
92,492
267,370
277,298

88,039
303,217
5,618
12,730
11,371
420,975
544,668

490,003
408,625
31,039
6,766
13,304
15,906
965,643

39
8,782
64.6%
2,188

111

Two-Star

* Minor operated departments include: laundry, gift shop, business centre, news stand, sports, health club, garage, parking and so forth
** Net Income is before depreciation, interest payments and taxes
ID: Insufficient Data

FIXED EXPENSES(`)
Property Taxes
Insurance
Other Fixed Charges
Rent
Total
NET INCOME(`)**

309,987
117,985
153,535
4,465
167,536
252,192
1,005,700
1,202,680

OPERATING EXPENSES ( `)
Administrative & General
Management Fee
Marketing
Franchise Fees
Property Operations & Maintenance
Energy
Total
HOUSE PROFIT (`)
165,467
32,490
39,981
5,883
120,669
137,462
501,951
529,596

149,760
299,818
1,742
34,842
2,178
488,340
1,031,550

180,203
315,481
13,375
37,500
1,587
548,146
1,870,040

334,890
618,131
9,519
50,243
2,052
1,014,840
2,208,380
261,169
69,360
123,127
11,293
137,999
175,492
778,439
1,091,600

935,306
384,717
146,651
5,446
25,642
22,125
1,519,890

93
20,125
60.3%
4,311

65

Four-Star

1,419,120
599,132
236,182
9,926
92,429
61,399
2,418,180

141
30,665
61.4%
6,516

47

Five-Star

1,833,760
749,307
390,741
19,628
97,361
132,425
3,223,220

192
43,853
66.2%
8,045

39

Five-Star
Deluxe

REVENUE (`)
Rooms
Food & Beverage
Banquets & Conferences
Telephone & Other
Minor Operated*
Rental & Other Income
Total
DEPARTMENTAL EXPENSES ( `)
Rooms
Food & Beverage
Telephone & Other
Minor Operated*
Rental & Other Income
Total
DEPARTMENTAL INCOME ( `)

Average Total Rooms Per Hotel:


Average Occupied Rooms Per Hotel:
Average Occupancy Per Hotel:
Average Rate Per Hotel (`):

Number of Responses

COMPOSITION

7,952
1,362
4,456
3,198
16,969
53,975

31,338
6,771
17,031
428
31,002
39,328
125,898
70,943

73,527
106,004
3,534
14,688
5,626
203,380
196,841

190,730
137,698
8,138
1,309
745
61,600
400,221

28
6,103
68.0%
866

54

One-Star

2,087
2,223
3,154
62,487
69,952
434,863

118,676
4,669
12,111
4,286
141,525
107,235
388,501
504,815

125,823
275,035
3,414
37,926
11,184
453,381
893,316

652,208
488,330
24,763
876
32,206
148,313
1,346,700

34
6,735
50.5%
3,257

19

Heritage

3,377
5,231
3,947
1,513
14,068
153,647

33,026
3,865
10,119
432
38,409
57,150
143,002
167,715

64,534
181,966
2,744
5,344
9,442
264,030
310,717

322,642
196,935
49,611
65
3,182
2,313
574,747

26
4,681
48.7%
1,772

Others

TABLE 1-3: Indian Hotel Industry by Star Category: Financial Report Amount Per Available Room (2010-11)

15,310
5,727
48,282
24,044
93,363
565,633

167,965
49,008
65,375
5,317
105,099
147,899
540,662
658,996

160,980
337,840
8,945
32,254
6,124
546,142
1,199,660

997,815
471,013
168,253
8,600
45,825
54,294
1,745,800

72
15,768
62.1%
4,578

544

2010-2011 All
India Average

Page 22

6,516
2,751
1,085
46
424
282
11,104
827
1,449
61
172
7
2,517
8,587
1,199
319
565
52
634
806
3,575
5,013
64
30
108
164
366
4,646

1,469
2,712
42
220
9
4,452
9,688
1,360
518
674
20
735
1,106
4,412
5,276
152
42
923
204
1,321
3,955

141
30,665
61.4%
6,516

Five-Star
47

8,045
3,287
1,714
86
427
581
14,140

192
43,853
66.2%
8,045

Five-Star
Deluxe
39

44
22
32
57
155
2,286

763
150
184
27
556
634
2,314
2,441

690
1,382
8
161
10
2,251
4,755

4,311
1,773
676
25
118
102
7,006

93
20,125
60.3%
4,311

Four-Star
65

42
21
33
65
161
1,379

468
88
110
23
290
547
1,527
1,540

458
1,210
56
129
50
1,904
3,067

2,775
1,572
392
22
83
127
4,971

61
13,633
61.8%
2,775

Three-Star
200

* Minor operated departments include: laundry, gift shop, business centre, news stand, sports, health club, garage, parking and so forth
** Net Income is before depreciation, interest payments and taxes
ID: Insufficient Data

REVENUE (`)
Rooms
Food & Beverage
Banquets & Conferences
Telephone & Other
Minor Operated*
Rental & Other Income
Total
DEPARTMENTAL EXPENSES ( `)
Rooms
Food & Beverage
Telephone & Other
Minor Operated*
Rental & Other Income
Total
DEPARTMENTAL INCOME ( `)
OPERATING EXPENSES ( `)
Administrative & General
Management Fee
Marketing
Franchise Fees
Property Operations & Maintenance
Energy
Total
HOUSE PROFIT (`)
FIXED EXPENSES(`)
Property Taxes
Insurance
Other Fixed Charges
Rent
Total
NET INCOME(`)**

Average Total Rooms Per Hotel:


Average Occupied Rooms Per Hotel:
Average Occupancy Per Hotel:
Average Rate Per Hotel (`):

COMPOSITION
Number of Responses

64
19
22
62
168
1,070

264
135
71
1
310
413
1,194
1,238

393
1,354
25
57
51
1,880
2,433

2,188
1,825
139
30
59
71
4,313

39
8,782
64.6%
2,188

Two-Star
111

36
6
20
15
77
245

142
31
77
2
141
178
571
322

334
481
16
67
26
923
893

866
625
37
6
3
280
1,816

28
6,103
68.0%
866

One-Star
54

10
11
16
312
349
2,172

593
23
60
21
707
536
1,940
2,521

628
1,374
17
189
56
2,264
4,462

3,257
2,439
124
4
161
741
6,726

34
6,735
50.5%
3,257

Heritage
19

19
29
22
8
77
844

181
21
56
2
211
314
785
921

354
999
15
29
52
1,450
1,706

1,772
1,081
272
0
17
13
3,156

26
4,681
48.7%
1,772

Others
9

TABLE 1-4: Indian Hotel Industry by Star Category: Financial Report Amount Per Occupied Room (2010-11)

70
26
222
110
428
2,595

771
225
300
24
482
679
2,480
3,023

739
1,550
41
148
28
2,506
5,504

4,578
2,161
772
39
210
249
8,009

72
15,768
62.1%
4,578

2010-2011 All
India Average
544

TABLE 1-5: Indian Hotel Industry by Star Category: Market Data


Market Segmentation
Five-Star
Deluxe
38

Five-Star
52

Four-Star
77

Three-Star
338

Two-Star
208

One-Star
65

Heritage
30

Others
53

2010-2011
All India
Average
861

Airline Crew
5.2
Business Traveller - Domestic
18.3
Business Traveller - Foreign
23.8
Complimentary Rooms
2.5
Domestic - Tourists/Leisure FIT
13.2
Foreign - Tourists/Leisure FIT
10.0
Meeting Participants (Less than 100 Attendees)
3.1
Meeting Participants (Over 100 Attendees)
8.1
Tour Groups - Domestic
4.1
Tour Groups - Foreign
3.5
Other
8.1
Total
100.0

3.2
18.6
21.0
1.7
13.5
9.2
4.0
10.3
4.2
9.0
5.4
100.0

1.6
32.4
13.5
2.1
14.7
8.3
4.3
8.2
5.4
5.7
3.8
100.0

1.0
32.8
10.5
1.9
18.0
8.1
4.3
8.3
7.6
4.7
2.9
100.0

0.7
35.2
6.2
1.6
24.2
7.5
4.3
6.2
8.6
2.8
2.6
100.0

0.7
38.1
6.8
2.1
21.8
6.6
3.4
5.1
9.2
2.8
3.7
100.0

0.0
6.8
9.6
2.5
26.7
27.4
3.6
3.5
4.2
14.7
1.1
100.0

0.2
36.2
8.7
1.2
26.3
6.3
3.4
6.5
6.7
3.4
1.1
100.0

1.2
31.5
10.5
1.8
19.8
8.6
4.1
7.4
7.2
4.7
3.2
100.0

COMPOSITION
Number of Responses

Guest Analysis
Five-Star
Deluxe
44

Five-Star
57

Four-Star
91

Three-Star
373

Two-Star
233

One-Star
67

Heritage
35

Others
62

2010-2011
All India
Average
962

Domestic Guests
Foreign Guests
Total

47.1
52.9
100.0

54.5
45.5
100.0

70.1
29.9
100.0

76.8
23.2
100.0

82.2
17.8
100.0

79.1
19.3
98.4

40.7
59.3
100.0

85.3
14.7
100.0

74.0
26.0
100.0

Total Business Guests


Total Leisure Guests
Total

67.5
32.5
100.0

55.5
44.5
100.0

66.2
33.8
100.0

60.6
38.3
98.9

59.5
40.5
100.0

63.1
36.9
100.0

24.4
75.6
100.0

58.0
42.0
100.0

60.0
40.0
100.0

3.2
2.1
2.1
2.4
40.0

4.3
2.3
2.3
2.3
32.7

3.1
2.6
2.1
1.9
41.3

3.7
3.1
3.9
2.5
47.4

2.9
2.7
2.6
2.3
46.8

2.1
2.1
2.0
2.3
47.4

3.1
2.4
1.7
2.2
24.9

3.0
2.8
2.8
2.1
52.9

3.4
2.8
3.0
2.3
45.1

COMPOSITION
Number of Responses

Avg. Stay of Foreign Guests (Days)


Avg. Stay of Domestic Guests (Days)
Avg. Stay of Business Guests (Days)
Avg. Stay of Leisure Guests (Days)
Percentage of Repeat Guests

Country of Origin of Guests

COMPOSITION
Number of Responses
ASEAN*
Australia
Canada
Caribbean
China
France
Germany
Japan
Middle East
Other European
Russia
SAARC **
South Africa
UK
USA
Other
Total

Five-Star
Deluxe
29

Five-Star
44

Four-Star
51

Three-Star
188

Two-Star
95

One-Star
21

Heritage
25

Others
10

2010-2011
All India
Average
463

4.6
3.1
2.9
1.3
2.7
3.2
6.0
4.3
2.6
8.6
6.3
3.1
1.9
16.0
18.2
15.3
100.0

3.9
2.9
1.7
0.5
3.4
4.2
6.6
6.1
2.7
14.2
7.6
3.4
1.6
14.3
10.8
16.3
100.0

4.0
4.3
4.2
2.9
5.0
4.8
7.3
5.9
5.2
9.8
4.2
5.3
2.8
10.6
11.0
12.9
100.0

6.1
3.4
4.1
1.3
6.0
5.1
7.4
5.6
4.6
9.1
4.3
5.1
2.8
12.5
12.0
10.7
100.0

5.1
3.4
5.2
0.5
4.5
4.8
5.4
3.2
5.5
11.4
3.4
9.0
1.4
16.8
11.4
9.1
100.0

16.7
4.1
3.9
1.9
4.6
4.3
5.5
2.5
8.1
5.0
3.5
8.9
5.1
9.4
8.7
7.8
100.0

0.4
4.4
3.4
0.2
1.5
15.1
13.2
1.7
1.1
13.2
1.6
1.4
0.6
21.3
9.1
11.8
100.0

3.0
1.1
6.6
0.9
0.8
5.8
6.7
6.9
2.2
4.9
6.0
11.7
3.0
21.7
12.6
6.1
100.0

5.5
3.5
4.1
1.2
4.7
5.3
7.0
4.8
4.5
10.0
4.4
5.8
2.3
14.1
11.7
11.2
100.0

* ASEAN: Association of South East Asian Nations


** SAARC: South Asian Association for Regional Co-operation - India, Pakistan, Bangladesh, Sri Lanka, Nepal, Bhutan, Maldives

Page 23

TABLE 1-6: Indian Hotel Industry by Star Category: Monthly and Daily Occupancy
Average Monthly Occupancy

COMPOSITION
Number of Responses

Five-Star
Deluxe
43

January
February
March
April
May
June
July
August
September
October
November
December

69.0
77.5
67.8
65.0
60.0
59.2
59.7
74.5
65.7
65.0
68.0
66.7

Five-Star Four-Star Three-Star


56
87
344
68.5
74.4
67.8
62.1
57.5
57.4
54.3
67.0
56.2
65.0
70.8
68.3

66.6
71.4
62.9
57.8
56.3
54.9
55.4
55.9
56.5
61.6
68.5
68.9

63.3
66.3
59.6
59.8
74.8
57.8
54.8
69.2
57.4
61.6
65.5
68.8

Heritage
35

Others
49

2010-2011 All
India Average
910

68.3
66.5
61.8
62.5
64.7
65.2
63.4
61.6
61.6
68.1
71.0
74.6

56.8
62.1
56.7
47.3
40.7
41.2
38.1
46.8
43.7
58.2
66.4
63.1

65.0
80.9
61.5
63.9
74.8
64.8
58.0
57.8
60.1
66.0
70.3
75.1

64.6
67.7
61.1
60.2
66.3
58.6
55.4
62.7
57.6
63.2
67.0
69.4

Two-Star One-Star
201
60

Heritage
23

Others
49

2010-2011 All
India Average
828

37.8
37.4
37.8
38.5
47.6
54.6
43.3

58.7
59.8
60.7
62.7
65.5
59.4
49.8

57.7
59.7
60.6
60.4
61.3
57.5
50.9

Two-Star One-Star
231
65
64.0
63.4
60.2
61.0
63.2
60.8
55.7
55.9
57.6
64.4
65.9
69.4

Average Daily Occupancy

COMPOSITION
Number of Responses

Five-Star
Deluxe
40

Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday

68.3
69.8
69.5
67.5
62.2
59.2
60.9

Five-Star Four-Star Three-Star


49
81
325
63.8
65.9
67.4
65.9
60.8
57.7
54.7

60.4
71.5
64.2
61.3
60.0
55.5
52.4

57.2
57.6
59.6
60.2
60.3
55.6
49.1

55.1
56.6
58.4
58.6
61.8
58.8
50.6

60.4
61.9
64.7
63.6
68.3
64.6
53.3

TABLE 1-7: Indian Hotel Industry by Star Category: Sources of Reservations


Source of Advance Reservations

COMPOSITION
Number of Responses

Five-Star
Deluxe
39

Chain CRS (Central Reservation System) 11.5


Direct Enquiry / Hotel Representation
45.7
Global Distribution System (GDS)
11.0
Hotel / Chain Website
6.3
Travel Agent and Tour Operator
13.5
Other Online Reservation Systems
5.8
Other Website
2.7
Other
3.5
Total
100.0

Five-Star Four-Star Three-Star


54
86
344
6.7
42.0
7.0
4.8
22.1
5.6
3.7
8.0
100.0

6.0
46.1
3.9
6.4
18.6
6.8
5.7
6.6
100.0

3.9
50.6
1.9
7.6
20.4
3.4
6.0
6.3
100.0

Page 24

Two-Star One-Star
203
61
2.9
53.4
0.7
8.8
19.6
2.3
5.5
6.8
100.0

1.3
61.4
0.5
4.5
17.5
0.8
3.7
10.3
100.0

Heritage
29

Others
53

2010-2011 All
India Average
869

6.7
25.8
0.7
10.7
44.6
4.3
4.6
2.6
100.0

0.8
51.3
0.7
10.6
19.9
3.4
4.8
8.6
100.0

4.1
50.0
2.4
7.6
20.4
3.6
5.3
6.7
100.0

TABLE 1-8: Indian Hotel Industry by Star Category: Marketing Media


Marketing Media - Percentage of Hotels Using Each Media

COMPOSITION
Number of Responses
Direct Mail
Hotel Website
Loyalty Card program
Merchandising
Other Internet Site
Outdoor Advertising
Print Advertising
Promotions
Radio Advertising
Telemarketing
TV Advertising

Five-Star
Deluxe
45
80.0
100.0
88.9
33.3
71.1
53.3
95.6
93.3
37.8
57.8
20.0

Five-Star Four-Star Three-Star Two-Star One-Star


56
87
357
209
61
87.5
100.0
73.2
26.8
76.8
76.8
96.4
87.5
39.3
69.6
28.6

86.2
96.6
60.9
39.1
73.6
71.3
90.8
88.5
39.1
59.8
29.9

83.8
88.2
31.9
21.6
63.6
59.1
86.6
65.8
19.9
56.9
26.1

77.0
79.4
22.0
17.2
57.4
49.3
80.4
49.8
9.6
38.8
19.1

78.7
70.5
14.8
18.0
54.1
49.2
73.8
49.2
4.9
27.9
18.0

Heritage
34

Others
55

2010-2011
All India
Average
904

76.5
91.2
29.4
17.7
70.6
52.9
88.2
79.4
5.9
35.3
17.7

60.0
67.3
14.6
9.1
32.7
32.7
74.6
40.0
9.1
36.4
16.4

80.4
86.0
35.5
22.0
62.1
56.3
85.1
64.8
19.3
49.8
23.2

Heritage
29

Others
42

2010-2011
All India
Average
806

30.5%
29.1
33.1
7.3
100.0

53.3%
27.6
11.6
7.6
100.0

41.1%
33.9
19.3
5.7
100.0

Heritage
24

Others
29

2010-2011
All India
Average
710

5.7%
0.7
34.7
55.3
3.7
100.0

5.4%
1.5
44.2
37.2
11.7
100.0

9.8%
2.3
38.2
45.5
4.2
100.0

Heritage
24

Others
20

2010-2011
All India
Average
593

2.9%
0.5
3.8
3.1
0.1

1.6%
0.5
1.9
2.0
0.2

2.5%
0.7
1.8
1.9
0.3

TABLE 1-9: Indian Hotel Industry by Star Category: Payment Methods


Payment Methods Used

COMPOSITION
Number of Responses
Cash Sales
Credit Card Sales
Credit Sales (other than cards)
Electronic Fund Transfer
Total

Five-Star
Deluxe
34
15.6%
51.5
28.5
4.4
100.0

Five-Star Four-Star Three-Star Two-Star One-Star


49
73
314
201
64
19.4%
42.2
32.9
5.5
100.0

25.9%
39.9
28.9
5.3
100.0

39.1%
35.3
19.1
6.6
100.0

51.2%
30.0
14.0
4.8
100.0

63.8%
23.8
8.8
3.6
100.0

Credit Cards Used

COMPOSITION
Number of Responses
American Express
Diners Club
Mastercard / Eurocard
Visa
Other
Total

Five-Star
Deluxe
34
35.0%
2.7
26.8
32.6
2.9
100.0

Five-Star Four-Star Three-Star Two-Star One-Star


48
67
288
170
50
20.5%
2.2
36.0
37.4
4.0
100.0

14.2%
2.8
36.6
44.2
2.3
100.0

9.2%
2.7
37.4
45.9
4.8
100.0

4.6%
1.9
41.2
49.1
3.2
100.0

1.9%
2.3
43.6
48.5
3.6
100.0

Average Credit Card Commission

COMPOSITION
Number of Responses
American Express
Diners Club
Mastercard / Eurocard
Visa
Other

Five-Star
Deluxe
36
3.1%
1.9
1.1
1.1
0.1

Five-Star Four-Star Three-Star Two-Star One-Star


46
60
239
135
33
3.8%
1.1
1.2
3.0
0.2

3.2%
0.7
1.5
1.5
0.2

2.5%
0.6
1.6
1.6
0.3

Page 25

1.9%
0.5
1.7
1.8
0.3

1.1%
0.3
3.1
3.7
0.4

TABLE 1-10: Indian Hotel Industry by Star Category: Technology Management Practices
Technology in Hotels - Percentage of Hotels Using Each Technology
Five-Star
Deluxe
37

Five-Star
47

Four-Star
77

Three-Star
328

Two-Star
199

One-Star
58

Heritage
30

Accounting System
94.6%
Call Accounting System
78.4
Central Reservation System (CRS)
70.3
Electronic Keycard
83.8
Energy Management System
46.0
Internet / E-Mail
97.3
Internet / Website
94.6
Intranet System
81.1
Local Area Network (LAN)
94.6
Management Information System
75.7
Point of Sale System for Food and Beverage 100.0
Property Management System
94.6
Yield Management System
59.5
Other
18.9

93.6%
91.5
55.3
74.5
40.4
91.5
95.7
57.5
95.7
78.7
93.6
89.4
27.7
17.0

90.9%
76.6
57.1
75.3
36.4
98.7
97.4
66.2
94.8
81.8
90.9
84.4
45.5
20.8

90.9%
58.5
31.7
42.4
26.8
95.4
89.0
48.5
84.2
61.0
79.3
52.7
24.7
10.7

84.9%
44.2
22.1
18.6
14.6
92.5
78.4
32.2
62.8
40.7
56.8
28.1
13.1
4.5

89.7%
41.4
8.6
19.0
8.6
82.8
67.2
22.4
53.5
24.1
39.7
12.1
0.0
0.0

86.7%
40.0
33.3
10.0
13.3
100.0
93.3
53.3
73.3
70.0
73.3
40.0
10.0
6.7

COMPOSITION
Number of Responses

Page 26

2010-2011
All India
Others Average
37
813
86.5%
48.7
10.8
13.5
10.8
94.6
86.5
35.1
56.8
43.2
56.8
24.3
5.4
0.0

89.3%
57.2
32.4
39.2
23.9
94.1
86.4
45.9
77.2
56.6
72.6
49.1
22.4
9.5

2. Indian Hotel Industry Inventory and


Chain Affiliation
Introduction
In this section, we present key operating statistics and other data for the survey participants according to the
number of rooms. The participating hotels have been classified into three categories: 'less than 50 rooms', '50
to 150 rooms', and 'more than 150 rooms'. We have also drawn a comparison between Chain Affiliated and
Independent hotels.
Trends
Marketing Media: The survey results reveal that TV and outdoor marketing were maximum for hotels
with 50-150 rooms. Direct mail, hotel web site, loyalty card program, merchandising, other Internet site,
print advertising, promotions and radio advertising all increase with the size of the inventory, being
maximum in hotels with more than 150 rooms. The survey analyzed key trends that Chain Affiliated and
Independent hotels use in terms of the medium for marketing tools for their respective properties. The
results of the analysis show that the use of Direct Mailing, Outdoor Advertising and TV Advertising are
common to both Chain Affiliated and Independent hotels. However, Chain Affiliated hotels are able to
better leverage their brand names and further reach, enabling greater usage of tools like Hotel Website,
Loyalty Card Programs, Merchandising and Telemarketing. An important aspect to note is the increased
use of Radio Advertising, which is far more economical than TV advertising and also captive to a local
market.

Technology: Technology continues to play a vital role in operations for a hotel. Given today's accounting
procedures being mostly online, most hotels whether Chain Affiliated or Independent have Accounting
Software Systems in place. Property Management Systems, Call Accounting Systems, Energy
Management Systems and Point of Sale Systems continue to be greater in number for hotels with larger
inventory and Chain Affiliation.

Market Segmentation: An analysis of the market segmentation of hotels based on the stipulated
parameters reveals that properties with inventories below 50 rooms tend to benefit more from domestic
demand, be it for business or leisure. Airline Crew and Foreign Travellers (including business and FIT)
tend to generate more demand for hotels with larger inventories (greater than 150 rooms) and those that
are Chain Affiliated.

Overall Performance: Net income percentages of Chain Affiliated hotels and properties with inventories
greater than 150 rooms tend to be higher than their counterparts as they are able to leverage better
operating efficiency through trained staff, the availability of standard operating procedures and
economies of scale in operations.

Page 27

TABLE 2-1: Indian Hotel Industry Inventory and Chain Affiliation: Facilities Analysis
and Staffing
Typical Room Profile of an Average Hotel

COMPOSITION
Number of Responses

Less Than 50
Rooms
805

50 to 150
Rooms
443

More Than
150 Rooms
70

Chain
Affiliated
248

Independent
1070

Air-Conditioned

Single
Double
Suites

2.1
20.2
2.9

8.3
57.1
7.3

44.3
155.5
20.6

19.1
69.1
9.8

3.5
33.0
4.3

Non-Air-Conditioned

Single
Double
Suites

0.6
4.8
0.5
31.1

1.2
6.1
0.5
80.6

0.2
5.7
1.4
227.8

0.2
4.1
0.9
103.1

0.9
5.6
0.5
47.7

Less Than 50
Rooms
652

50 to 150
Rooms
400

More Than
150 Rooms
66

Chain
Affiliated
228

Independent
890

1.4
0.7
0.5
2.7

1.9
0.9
1.0
3.9

3.1
1.4
1.2
5.7

2.1
1.1
1.0
4.3

1.6
0.8
0.7
3.0

Total Average Rooms

Average Number of Food & Beverage Outlets Per Hotel

COMPOSITION
Number of Responses
Restaurant
Bars
Others
Total

Average Number of Total Employees Per Hotel (Permanent / Contract / Full Time / Part Time)
Less Than 50
Rooms
692

50 to 150
Rooms
386

More Than
150 Rooms
63

Chain
Affiliated
228

Independent
913

3.4
0.5
4.5
0.7
33.0
3.1
42.5

11.6
1.7
14.6
2.3
89.9
10.2
130.0

42.2
12.0
49.8
8.8
234.0
29.6
376.5

19.0
4.1
21.3
3.5
115.3
13.5
176.7

5.7
0.9
7.7
1.2
50.0
5.3
70.8

1.4

1.6

1.7

1.7

1.4

Less Than 50
Rooms
413

50 to 150
Rooms
286

More Than
150 Rooms
49

Chain
Affiliated
189

Independent
559

87.3%

87.9%

89.8%

92.5%

86.1%

Supervisors

80.1

81.9

81.4

88.7

78.2

Staff

62.8

71.3

68.3

70.2

65.1

Total Avg. Trained Employees*


Total Avg. Un-Trained Employees

76.7
23.3

80.4
19.6

79.8
20.2

83.8
16.2

76.5
23.5

COMPOSITION
Number of Responses
Managers
Supervisors
Staff

Male
Female
Male
Female
Male
Female

Total
Average Number of Employees per Room

Average Percentage of Trained Employees Per Hotel

COMPOSITION
Number of Responses
Managers

* Trained Employees includes those with a minimum one-year certificate course from a hotel management or equivalent institution; however, some hotels may
have included those with short term (in-house) training

Page 28

Page 29

1,369,870
558,372
264,236
12,293
70,256
67,500
2,342,530
203,834
383,337
8,561
43,080
1,755
640,567
1,701,960
238,502
84,736
106,638
7,877
125,290
187,265
750,308
951,655
18,768
7,916
96,106
34,609
157,398
794,257

58.5%
23.8
11.3
0.5
3.0
2.9
100.0
14.9
46.6
69.6
61.3
2.6
27.4
72.7
10.2
3.6
4.6
0.3
5.4
8.0
32.0
40.6
0.8
0.3
4.1
1.5
6.7
34%

Percentage of
Revenue

120
26,146
61.1%
6,267
Amount per
Available
Room(`)

Chain Affiliated
149

8.8
1.5
2.5
0.3
7.1
9.2
29.3
33.3
1.0
0.3
0.7
1.2
3.2
30%

86
36
440
158
720
3,633

18.2
61.6
167.1
91.0
22.5
37.4
62.6

932
1,754
39
197
8
2,930
7,786
1,091
388
488
36
573
857
3,432
4,353

55.1%
31.9
7.1
0.4
2.1
3.5
100.0

Percentage of
Revenue

6,267
2,554
1,209
56
321
309
10,716

Amount per
Occupied
Room(`)

12,428
3,906
8,557
15,257
40,147
376,715

109,578
19,318
31,219
3,197
88,385
115,313
367,010
416,862

125,505
300,175
9,262
23,293
9,740
467,975
783,872

689,841
398,697
88,803
5,543
25,603
43,361
1,251,850

55
11,854
62.5%
3,172
Amount per
Available
Room(`)

Independent
395

* Minor operated departments include: laundry, gift shop, business centre, news stand, sports, health club, garage, parking and so forth
** Net Income is before depreciation, interest payments and taxes

REVENUE
Rooms
Food & Beverage
Banquets & Conferences
Telephone & Other
Minor Operated*
Rental & Other Income
Total
DEPARTMENTAL EXPENSES
Rooms
Food & Beverage
Telephone & Other
Minor Operated*
Rental & Other Income
Total
DEPARTMENTAL INCOME
OPERATING EXPENSES
Administrative & General
Management Fee
Marketing
Franchise Fees
Property Operations & Maintenance
Energy
Total
HOUSE PROFIT
FIXED EXPENSES
Property Taxes
Insurance
Other Fixed Charges
Rent
Total
NET INCOME**

COMPOSITION

Average Total Rooms Per Hotel:


Average Occupied Rooms Per Hotel:
Average Occupancy Per Hotel:
Average Rate Per Hotel (`):

Number of Responses

57
18
39
70
185
1,732

504
89
144
15
406
530
1,688
1,917

577
1,380
43
107
45
2,152
3,605

3,172
1,833
408
25
118
199
5,757

Amount per
Occupied
Room(`)

TABLE 2-2: Indian Hotel Industry Chain Affiliated vs. Independent: Financial Report (2010-11)

0.9
0.3
2.8
1.4
5.4
32%

9.6
2.8
3.7
0.3
6.0
8.5
31.0
37.8

16.1
52.9
104.0
70.4
11.3
31.3
68.7

57.2%
27.0
9.6
0.5
2.6
3.1
100.0

Percentage of
Revenue

15,310
5,727
48,282
24,044
93,363
565,633

167,965
49,008
65,375
5,317
105,099
147,899
540,662
658,996

160,980
337,840
8,945
32,254
6,124
546,142
1,199,660

997,815
471,013
168,253
8,600
45,825
54,294
1,745,800

72
15,769
62.1%
4,578
Amount per
Available
Room(`)

70
26
222
110
428
2,595

771
225
300
24
482
679
2,480
3,023

739
1,550
41
148
28
2,506
5,504

4,578
2,161
772
39
210
249
8,009

Amount per
Occupied
Room(`)

2010-2011 All India Average


544

Page 30
16.5
54.5
194.5
119.4
11.2
32.5
67.6
11.4
3.5
3.9
0.4
6.7
9.5
35.3
32.2
0.7
0.3
5.2
1.3
7.6
24.7%

7.8
3.3
1.8
0.4
6.7
9.5
29.4
28.3

1.2
0.6
0.7
1.0
3.5
24.7%

58.5%
25.7
10.0
0.3
2.0
3.5
100.0

86
19,287
63.3%
4,019

19.8
64.1
137.2
94.2
43.2
42.4
57.6

50.0%
40.8
4.5
0.7
1.5
2.6
100.0

32
6,750
61.6%
2,453

72
15,769
62.1%
4,578

0.9
0.3
0.9
1.5
3.6
39.9%

8.7
2.9
4.3
0.2
5.2
7.4
28.7
43.6

15.3
48.5
44.6
42.5
3.2
27.7
72.3

58.0%
24.1
10.8
0.6
3.6
2.9
100.0

0.9
0.3
2.8
1.4
5.4
32.4%

9.6
2.8
3.7
0.3
6.0
8.5
31.0
37.8

16.1
52.9
104.0
70.4
11.3
31.3
68.7

57.2%
27.0
9.6
0.5
2.6
3.1
100.0

Percentage of Revenue

225
49,937
63.5%
7,019

50 to 150 More Than 150 2010-11 All


Rooms
Rooms India Average
228
49
544

12,242
6,463
7,316
10,572
36,593
260,782

233,517
70,048
114,391
6,061
139,167
199,702
762,886
1,176,650
24,753
8,015
23,731
40,802
97,302
1,079,340

11,458
4,167
80,531
20,682
116,837
388,967

** Net Income is before depreciation, interest payments and taxes

237,979
454,656
7,234
41,532
2,441
743,842
1,939,530

1,555,160
647,407
290,109
16,211
97,768
76,723
2,683,370

176,445
46,531
60,983
5,875
103,012
147,150
539,996
505,805

102,211
149,044
300,378
301,170
9,929
9,579
14,544
36,167
6,119
11,412
502,428
438,124
595,571 1,045,800
80,685
28,521
18,929
3,590
68,732
97,738
298,196
297,375

225
49,937
63.5%
7,019

More Than 150


Rooms
49

15,310
5,727
48,282
24,044
93,363
565,633

167,965
49,008
65,375
5,317
105,099
147,899
540,662
658,996

160,980
337,840
8,945
32,254
6,124
546,142
1,199,660

997,815
471,013
168,253
8,600
45,825
54,294
1,745,800

72
15,769
62.1%
4,578

2010-2011 All
India Average
544

Amount per Available Room (`)

86
19,287
63.3%
4,019

50 to 150
Rooms
228

905,308
516,527
421,613
398,460
154,583
46,720
6,981
5,106
15,444
30,302
54,470
26,411
1,033,700 1,548,230

32
6,750
61.6%
2,453

Less Than 50
Rooms
267

* Minor operated departments include: laundry, gift shop, business centre, news stand, sports, health club, garage, parking and so forth

REVENUE
Rooms
Food & Beverage
Banquets & Conferences
Telephone & Other
Minor Operated*
Rental & Other Income
Total
DEPARTMENTAL EXPENSES
Rooms
Food & Beverage
Telephone & Other
Minor Operated*
Rental & Other Income
Total
DEPARTMENTAL INCOME
OPERATING EXPENSES
Administrative & General
Management Fee
Marketing
Franchise Fees
Property Operations & Maintenance
Energy
Total
HOUSE PROFIT
FIXED EXPENSES
Property Taxes
Insurance
Other Fixed Charges
Rent
Total
NET INCOME**

Average Total Rooms Per Hotel:


Average Occupied Rooms Per Hotel:
Average Occupancy Per Hotel:
Average Rate Per Hotel (`)

Number of Responses

Less Than 50
Rooms
267

TABLE 2-3: Indian Hotel Industry Inventory: Financial Report (2010-11)

58
31
35
50
174
1,238

383
135
90
17
326
464
1,416
1,412

485
1,426
45
69
54
2,080
2,828

2,453
2,002
222
33
73
125
4,908

32
6,750
61.6%
2,453

225
49,937
63.5%
7,019

More Than 150


Rooms
49

72
15,769
62.1%
4,578

2010-2011
All India
Average
544

51
19
358
92
519
1,727

783
207
271
26
457
653
2,397
2,246

662
1,337
44
161
27
2,231
4,643

4,019
1,769
686
23
135
242
6,873

112
36
107
184
439
4,871

1,054
316
516
27
628
901
3,443
5,310

1,074
2,052
33
187
11
3,357
8,753

7,019
2,922
1,309
73
441
346
12,110

70
26
222
110
428
2,595

771
225
300
24
482
679
2,480
3,023

739
1,550
41
148
28
2,506
5,504

4,578
2,161
772
39
210
249
8,009

Amount per Occupied Room (`)

86
19,287
63.3%
4,019

Less Than 50 50 to 150


Rooms
Rooms
267
228

TABLE 2-4: Indian Hotel Industry Inventory & Chain Affiliation: Market Data
Market Segmentation
Less Than 50
Rooms
496

50 to 150
Rooms
311

More Than
150 Rooms
51

Chain
Affiliated
188

Independent
670

0.6%
33.5
7.6
1.8
23.4
8.9
3.9
6.2
7.6
4.0
2.7
100.0

1.5%
30.2
13.0
1.9
15.9
7.8
4.2
9.2
7.1
5.7
3.5
100.0

4.6%
20.3
24.7
2.6
8.7
9.9
5.2
7.6
4.9
4.7
6.8
100.0

2.4%
24.1
15.3
1.8
20.0
9.8
3.9
8.4
5.7
5.5
3.2
100.0

0.8%
33.6
9.2
1.9
19.8
8.2
4.1
7.1
7.7
4.4
3.2
100.0

Less Than 50
Rooms
344

50 to 150
Rooms
147

More Than
150 Rooms
60

Chain
Affiliated
412

Independent
139

Domestic Guests
Foreign Guests
Total

78.9%
20.9
100.0

70.2%
29.8
100.0

51.2%
82.0
100.0

64.4%
35.7
100.0

76.8%
23.1
100.0

Total business
Total leisure
Total

56.9%
42.6
100.0

61.7%
37.8
100.0

70.3%
29.7
100.0

61.3%
38.1
100.0

59.3%
40.3
100.0

3.0
3.0
2.7
2.4
46.5

3.7
2.6
3.4
2.3
42.8

3.7
2.2
2.1
2.1
45.9

2.4
3.7
3.3
2.1
36.5

2.9
2.9
3.4
2.4
47.3

Less Than 50
Rooms
230

50 to 150
Rooms
192

More Than
150 Rooms
38

Chain
Affiliated
113

Independent
347

5.7%
3.7
4.9
0.9
4.3
6.0
7.1
4.1
4.7
10.3
3.0
5.8
2.3
15.3
11.9
10.0
100.0

5.4%
3.3
3.4
1.6
5.6
4.8
6.9
5.7
4.5
9.3
5.4
5.8
2.5
12.6
11.0
12.4
100.0

4.6%
3.0
2.3
1.2
2.6
3.1
6.9
4.3
2.5
12.4
8.1
4.9
1.5
14.8
14.8
13.4
100.0

4.4%
3.6
3.2
2.0
4.9
5.8
5.8
5.8
2.6
10.4
3.4
4.0
1.8
13.6
12.9
15.9
100.0

5.8%
3.4
4.3
0.9
4.6
5.1
7.4
4.5
5.1
10.0
4.8
6.2
2.5
14.3
11.4
9.8
100.0

COMPOSITION
Number of Responses
Airline Crew
Business Traveller - Domestic
Business Traveller - Foreign
Complimentary Rooms
Domestic - Tourists / Leisure FIT
Foreign - Tourists / Leisure FIT
Meeting Participants (Less than 100 Attendees)
Meeting Participants (Over 100 Attendees)
Tour Groups - Domestic
Tour Groups - Foreign
Other
Total

Guest Analysis
COMPOSITION
Number of Responses

Avg. Stay of Foreign Guests (Days)


Avg. Stay of Domestic Guests (Days)
Avg. Stay of Business Guests (Days)
Avg. Stay of Leisure Guests (Days)
Percentage of Repeat Guests

Country of Origin of Guests


COMPOSITION
Number of Responses
ASEAN*
Australia
Canada
Caribbean
China
France
Germany
Japan
Middle East
Other european
Russia
SAARC **
South Africa
UK
USA
Other
Total

* ASEAN: Association of South East Asian Nations


** SAARC: South Asian Association for Regional Co-operation - India, Pakistan, Bangladesh, Sri Lanka, Nepal, Bhutan, Maldives

Page 31

TABLE 2-5: Indian Hotel Industry Inventory and Chain Affiliation: Monthly and Daily
Occupancy
Average Monthly Occupancy

COMPOSITION
Number of Responses
January
February
March
April
May
June
July
August
September
October
November
December

Less Than 50
Rooms
517

50 to 150
Rooms
331

More Than
150 Rooms
58

Chain
Affiliated
203

Independent
703

63.0%
65.5
59.4
59.8
61.6
59.6
55.0
64.7
56.5
63.0
66.3
69.5

66.5%
69.6
62.6
60.6
74.1
57.7
56.2
58.8
58.4
63.1
67.5
69.7

68.2%
77.1
69.1
62.8
57.9
55.9
55.8
67.6
63.5
66.5
70.8
67.8

64.9%
70.6
63.9
59.3
57.8
57.0
55.2
62.0
57.8
63.2
68.7
66.2

64.5%
66.9
60.4
60.6
68.3
59.1
55.6
63.0
57.6
63.3
66.6
70.4

Less Than 50
Rooms
459

50 to 150
Rooms
316

More Than
150 Rooms
51

Chain
Affiliated
179

Independent
647

54.0%
55.7
57.5
57.7
61.1
58.0
49.0

61.0%
63.4
63.2
62.9
61.6
56.7
51.9

69.5%
71.7
71.8
69.7
61.2
57.6
60.5

60.6%
65.6
63.6
62.1
59.4
56.2
53.1

56.8%
58.0
59.7
59.9
61.8
57.8
50.2

Average Daily Occupancy

COMPOSITION
Number of Responses
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday

TABLE 2-6: Indian Hotel Industry Inventory and Chain Affiliation:


Sources of Reservation
Sources of Advance Reservations

COMPOSITION
Number of Responses
Chain CRS (Central Reservation System)
Direct Enquiry / Hotel Representative
Global Distribution System (GDS)
Hotel / Chain Website
Travel Agent & Tour Operator
Other Online Reservation Systems
Other Websites
Other
Total

Less Than 50
Rooms
486

50 to 150
Rooms
325

More Than
150 Rooms
56

Chain
Affiliated
201

Independent
666

3.5%
51.3
1.2
8.9
20.0
2.7
5.3
7.2
100.0

4.4%
48.8
2.9
5.8
21.3
4.7
5.4
6.6
100.0

8.0%
46.4
9.5
6.0
18.6
4.8
3.6
3.2
100.0

11.2%
42.9
5.4
6.8
17.7
6.6
4.2
5.2
100.0

2.0%
52.2
1.5
7.8
21.2
2.7
5.5
7.2
100.0

Page 32

TABLE 2-7: Indian Hotel Industry Inventory and Chain Affiliation: Marketing Media
Marketing Media - Percentage of Hotels Using Each Media

COMPOSITION
Number of Responses
Direct Mail
Hotel Web site
Loyalty Card Program
Merchandising
Other Internet Site
Outdoor Advertising
Print Advertising
Promotions
Radio Advertising
Telemarketing
TV Advertising

Less Than 50
Rooms
500

50 to 150
Rooms
339

More Than
150 Rooms
61

78.8
81.0
24.6
17.6
55.6
51.6
81.8
57.0
13.2
42.2
22.2

81.7
90.9
43.1
25.7
69.0
62.8
87.9
72.3
24.8
59.9
25.4

86.9
98.4
82.0
36.1
75.4
59.0
95.1
86.9
39.3
59.0
18.0

Chain
Affiliated Independent
195
705
80.0
95.4
65.1
36.4
73.3
66.7
89.2
84.1
29.2
61.0
24.1

80.6
83.3
27.2
17.9
58.9
53.5
83.8
59.4
16.6
47.0
22.8

TABLE 2-8: Indian Hotel Industry Inventory and Chain Affiliation: Payment Methods
Payment Methods Used
COMPOSITION
Number of Responses
Cash Sales
Credit Card Sales
Credit Sales (Other Than Cards)
Electronic Fund Transfer
Total

Less Than 50
Rooms
462

50 to 150
Rooms
291

More Than
150 Rooms
50

48.8%
30.0
15.2
5.9
100.0

33.5%
37.5
23.7
5.3
100.0

16.1%
49.1
29.6
5.2
100.0

Less Than 50
Rooms
393

50 to 150
Rooms
266

More Than
150 Rooms
48

5.6%
2.2
40.9
46.8
4.6
100.0

12.7%
2.6
35.3
45.5
4.0
100.0

28.7%
2.1
33.3
34.0
2.0
100.0

Less Than 50
Rooms
308

50 to 150
Rooms
237

More Than
150 Rooms
45

2.0
0.5
1.8
1.9
0.3

2.9
0.8
1.8
2.0
0.3

3.0
1.4
1.2
1.2
0.1

Chain
Affiliated Independent
162
641
23.5%
44.2
27.6
4.6
100.0

45.7%
31.3
17.1
5.9
100.0

Credit Cards Used


COMPOSITION
Number of Responses
American Express
Diners club
Mastercard/Eurocard
Visa
Other
Total

Chain
Affiliated Independent
152
555
20.6%
3.2
34.2
39.2
2.8
100.0

6.8%
2.1
39.4
47.1
4.6
100.0

Average Credit Card Commission

COMPOSITION
Number of Responses
American Express
Diners club
Mastercard/Eurocard
Visa
Other

Page 33

Chain
Affiliated Independent
144
446
3.3
1.1
1.3
1.9
0.2

2.2
0.5
1.9
1.9
0.3

TABLE 2-9: Indian Hotel Industry Inventory and Chain Affiliation: Technology
Technology in Hotels - Percentage of Hotels Using Each Technology

COMPOSITION
Number of Responses
Accounting System
Call Accounting System
Central Reservation System (CRS)
Electronic Keycard
Energy Management System
Internet / E-Mail
Internet / Website
Intranet System
Local Area Network (LAN)
Management Information System
Point of Sale System for Food and Beverage
Property Management System
Yield Management System
Other

Less Than 50
Rooms
456

50 to 150
Rooms
302

More Than
150 Rooms
51

Chain
Affiliated
186

Independent
623

88.8%
47.4
24.6
24.3
18.2
92.5
80.9
37.9
68.2
45.6
62.3
35.1
14.7
4.8

90.1%
68.5
40.7
54.3
28.8
95.7
92.7
53.0
87.8
71.2
84.4
62.6
28.8
14.6

94.1%
80.4
52.9
86.3
47.1
98.0
96.1
72.6
94.1
70.6
94.1
98.0
54.9
21.6

93.0%
71.0
66.1
61.8
37.1
94.1
88.7
62.9
85.5
72.6
85.0
75.3
40.9
18.8

88.6%
53.3
22.3
32.7
20.1
94.1
85.6
40.6
74.6
52.0
68.9
41.6
17.0
6.7

Page 34

3. Indian Hotel Industry Seven Major Cities


Introduction
In this section, we present the operating profiles and financial data for different categories of hotels in seven
major cities: Bengaluru, Chennai, Goa, Kolkata, Mumbai, Delhi-NCR and Pune. This section will provide the
reader an understanding of hotel performance in these cities.
Trends
The key trends noted in the 2010/11 survey across the seven major participating cities are presented below.
Guest Analysis: Goa, as expected, witnessed the highest number of days with respect to the length of
stay in the international traveller segment. The length of stay was relatively lower among domestic
travellers, highlighting a trend wherein domestic travellers visit Goa for short weekend getaways.
Length of stay durations in Delhi-NCR and Mumbai continue to remain the shortest, indicative of the
high Commercial demand these cities benefit from.

Market Segmentation: A distinct change from the previous year's survey is seen across the market
segmentation for the seven major cities. While the overall contribution of the business traveller has
dropped slightly across all cities, the percentage contribution of the Leisure segment has grown over
that in last year. Almost all cities with the exception of Bengaluru have seen a double digit growth in the
Leisure segment.

Monthly Occupancy: Occupancy trends during the year reveal the seasonal nature of the Goa market
which primarily benefits from Leisure demand. June to August is monsoon season in Goa and tends to
witness low occupancy levels owing to lower tourist movement during that time. Occupancy levels
across the other major cities indicate the Commercial nature of demand the cities benefit from resulting
in fairly stable occupancies all year round.

Operating Costs: Energy costs as a percentage of revenue are observed to be high in Chennai, Mumbai
and Pune. The Per Occupied Room (POR) expenses in Rooms and F&B across all cities when compared
to those last year indicate the effects of inflationary pressures on operating costs of hotels.

Page 35

Page 36

Single
Double
Suites

Non-Air-Conditioned

0.0
0.0
0.0
181.3

21.2
144.0
16.1
2.1
13.0
0.7
84.1

12.3
48.4
7.6
0.0
0.0
0.0
166.8

36.8
113.0
17.0

90.3%
9.7
100.0

Total Business
Total Leisure
Total

5.5
3.0
2.9
2.4
31.7

40.6%
59.4
100.0

Avg. Stay of Foreign Guests (Days)


Avg. Stay of Domestic Guests (Days)
Avg. Stay of Business Guests (Days)
Avg. Stay of Leisure Guests (Days)
Percentage of Repeat Guests

1.8
0.9
0.7
3.4

4.2
2.4
2.6
2.3
39.3

76.6%
19.9
96.6

72.1%
27.9
100.0

FourFive-Star Star,ThreeDeluxe, Star & TwoFive-Star


Star
11
31

Bengaluru

3.1
1.0
0.1
4.2

Domestic Guests
Foreign Guests
Total

COMPOSITION
Number of Responses

Guest Analysis

Restaurant
Bars
Others
Total

COMPOSITION
Number of Responses

FourFive-Star Star,ThreeDeluxe, Star & TwoFive-Star


Star
10
36

Bengaluru

1.7
1.0
1.4
4.0

4.0
2.2
2.6
1.5
50.0

77.4%
22.6
100.0

48.2%
51.8
100.0

3.3
3.3
4.1
2.4
55.0

75.8%
24.2
100.0

74.4%
25.6
100.0

Chennai
Five-Star
Deluxe,
Five-Star
& Four- Three-Star
Star & Two-Star
8
21

3.4
1.2
0.3
5.0

Chennai
Five-Star
Deluxe,
Five-Star
& Four- Three-Star
Star & Two-Star
9
23

1.0
4.0
0.1
69.6

8.7
49.9
6.0

Chennai
Five-Star
Deluxe,
Five-Star
& Four- Three-Star
Star & Two-Star
10
25

Average Number of Food & Beverage Outlets Per Hotel

Total Average Rooms

Single
Double
Suites

Air-Conditioned

COMPOSITION
Number of Responses

FourFive-Star Star,ThreeDeluxe, Star & TwoFive-Star


Star
11
43

Bengaluru

Typical Room Profile of an Average Hotel

7.8
2.9
2.1
4.0
24.4

24.8%
75.2
100.0

57.0%
43.0
100.0

Five-Star
Deluxe &
Five-Star
11

Goa

3.8
2.5
0.7
7.0

Five-Star
Deluxe &
Five-Star
11

Goa

0.0
0.0
0.0
164.0

8.0
144.6
11.4

Five-Star
Deluxe &
Five-Star
11

Goa

7.8
3.3
2.6
3.4
34.1

30.6%
62.2
92.9

54.1%
45.9
100.0

Four-Star
& ThreeStar
17

2.1
1.6
0.4
4.1

Four-Star
& ThreeStar
20

0.1
2.1
0.0
70.1

5.0
52.7
10.1

Four-Star
& ThreeStar
21

1.9
4.7
0.2
37.4

3.2
23.7
3.7

1.2
0.8
0.6
2.6

2.1
1.8
2.1
2.3
51.3

74.7%
25.3
100.0

67.8%
32.3
100.0

3.6
2.9
3.5
2.2
45.1

77.6%
22.4
100.0

85.0%
15.2
100.0

Kolkata
Five-Star
Deluxe,
Five-Star
& Four- Three-Star
Star & Two-Star
9
22

3.1
1.6
0.9
5.6

Kolkata
Five-Star
Deluxe,
Five-Star
& Four- Three-Star
Star & Two-Star
9
19

0.0
0.0
0.0
158.6

34.2
112.2
12.1

Kolkata
Five-Star
Deluxe,
Five-Star
& Four- Three-Star
Star & Two-Star
9
26

2.5
1.9
2.2
2.3
40.0

79.2%
20.8
100.0

50.9%
49.1
100.0

Five-Star
Deluxe &
Five-Star
17

4.0
1.3
0.7
6.0

Five-Star
Deluxe &
Five-Star
18

0.0
0.0
0.0
221.9

61.0
139.7
21.3

Five-Star
Deluxe &
Five-Star
19

Mumbai

0.2
0.5
0.0
33.2

5.0
24.4
3.2

1.1
0.7
0.3
2.1

3.4
4.3
3.2
3.3
44.1

65.3%
34.8
100.0

70.5%
29.3
100.0

2.2
2.3
2.4
2.2
51.2

70.3%
29.7
100.0

73.1%
26.9
100.0

Four-Star
& Three- Two-Star &
Star One-Star
42
45

Mumbai

1.4
0.8
0.9
3.1

Four-Star
& Three- Two-Star &
Star One-Star
51
36

Mumbai

0.1
1.8
2.0
69.4

8.5
50.9
6.2

Four-Star
& Three- Two-Star &
Star One-Star
53
56

TABLE 3-1: Indian Hotel Industry Seven Major Cities: Facilities and Guest Analysis

1.9
1.5
1.9
1.4
37.4

62.7%
37.3
100.0

31.0%
69.0
100.0

Five-Star
Deluxe &
Five-Star
9

2.7
1.2
1.8
5.7

Five-Star
Deluxe &
Five-Star
9

0.0
0.0
0.0
139.2

45.2
81.8
12.2

Five-Star
Deluxe &
Five-Star
9

2.4
2.0
2.1
1.6
43.6

70.8%
29.2
100.0

61.6%
38.4
100.0

Four star
&ThreeStar
25

New Delhi-NCR

1.6
1.0
0.7
3.2

Four star
&ThreeStar
25

New Delhi-NCR

0.0
0.0
0.0
92.5

12.3
72.6
7.6

Four star
&ThreeStar
28

New Delhi-NCR

2.0
1.3
2.0
2.0
57.8

70.4%
29.6
100.0

75.1%
24.9
100.0

Two-Star &
One-Star
9

0.0
1.1

0.12

1.0

Two-Star &
One-Star
8

3.9
2.2
0.1
33.6

4.5
22.0
0.8

Two-Star &
One-Star
17

5.5
2.7
3.3
2.6
50.4

79.3%
20.7
100.0

79.4%
20.6
100.0

Four
Star,ThreeStar & TwoStar
28

Pune

1.5
0.7
0.7
2.9

Four
Star,ThreeStar & TwoStar
29

Pune

1.2
4.4
1.3
51.5

11.2
30.7
2.5

Four
Star,ThreeStar & TwoStar
37

Pune

Page 37

Male
Female
Male
Female
Male
Female

1.9

35.8
11.0
35.9
5.9
212.6
25.8
327.1
1.7

10.7
1.7
14.0
2.1
84.1
7.4
120.0

81.1

66.4

76.9
23.1

Supervisors

Staff

Total Avg. Trained Employees*


Total Avg. Un-Trained Employees

78.5
21.5

67.2

80.8

87.5%

1.9

13.0
1.6
14.3
1.5
88.4
10.5
129.1

90.9
9.1

80.7

94.9

97.2%

78.2
21.8

69.7

82.5

82.4%

Chennai
Five-Star
Deluxe,
Five-Star
& Four- Three-Star
Star & Two-Star
8
18

2.1

35.3
7.0
41.2
4.3
217.2
25.8
330.8

Chennai
Five-Star
Deluxe,
Five-Star
& Four- Three-Star
Star & Two-Star
10
24

1.8

6.6
1.1
9.0
2.2
87.2
8.8
114.8

66.5
33.5

59.2

63.4

76.9%

78.5
21.5

63.9

83.5

88.1%

Five-Star Four-Star
Deluxe & & ThreeFive-Star
Star
10
12

Goa

2.0

37.7
9.6
35.9
6.5
202.6
31.6
324.0

Five-Star Four-Star
Deluxe & & ThreeFive-Star
Star
11
19

Goa

1.3

2.7
0.3
6.5
0.8
37.0
1.5
48.7

80.1
19.9

72.2

77.4

90.6%

77.1
22.9

53.8

83.0

94.6%

Kolkata
Five-Star
Deluxe,
Five-Star
& Four- Three-Star
Star & Two-Star
8
11

2.0

36.9
11.0
43.9
9.3
195.8
37.1
333.9

Kolkata
Five-Star
Deluxe,
Five-Star
& Four- Three-Star
Star & Two-Star
8
21

Mumbai

1.9

8.9
1.5
12.0
2.6
77.3
5.5
107.8
1.1

2.4
0.3
2.7
0.7
25.2
1.6
32.9

82.0
18.0

69.9

87.1

89.0%

70.4
29.7

55.4

66.1

89.6%

75.2
24.8

55.4

70.2

100.0%

Five-Star Four-Star
Deluxe & & Three- Two-Star &
Five-Star
Star One-Star
13
34
18

1.9

57.7
17.5
60.6
11.8
228.3
33.1
409.0

Five-Star Four-Star
Deluxe & & Three- Two-Star &
Five-Star
Star One-Star
17
47
52

Mumbai

1.7

14.9
3.3
14.5
3.1
102.2
9.2
147.0

77.5
22.5

71.8

74.2

86.5%

101.0
10.0

79.7

129.3

93.9%

Five-Star Four Star


Deluxe & & ThreeFive-Star
Star
8
23

New Delhi-NCR

2.6

48.9
11.3
64.5
12.9
174.1
16.1
327.8

Five-Star Four Star


Deluxe & & ThreeFive-Star
Star
8
26

New Delhi-NCR

93.0
7.0

91.9

88.9

98.2%

Two Star
& One
Star
9

0.5

1.7
0.7
1.4
0.2
14.0
0.9
18.8

Two Star
& One
Star
13

* Trained Employees includes those with a minimum one-year certificate course from a hotel management or equivalent institution; however, some hotels may have included those with short term (in-house) training

83.2%

Managers

COMPOSITION
Number of Responses

Four
Five-Star Star,ThreeDeluxe, Star & TwoFive-Star
Star
9
21

Bengaluru

Average Percentage of Trained Employees Per Hotel

Average Number of Employees per Room

Total

Staff

Supervisors

Managers

COMPOSITION
Number of Responses

Four
Five-Star Star,ThreeDeluxe, Star & TwoFive-Star
Star
11
35

Bengaluru

Average Number of Total Employees Per Hotel (Permanent / Contract / Full Time / Part Time)

TABLE 3-2: Indian Hotel Industry Seven Major Cities: Staffing

88.0
12.0

83.0

85.8

95.1%

Four Star
Three-Star
& Two-Star
17

Pune

1.0

4.0
0.9
5.4
1.0
29.1
2.9
43.4

Four Star
Three-Star
& Two-Star
33

Pune

Page 38
11.3
56.9
17.9
55.6
8.2
26.4
73.6
7.9
3.7
1.6
0.2
4.4
6.5
24.4
49.2
1.0
0.2
0.5
0.8
2.6
46.7%

10.9
2.4
8.2
0.3
6.8
9.6
38.1
26.5

2.0
0.6
1.8
8.5
12.9
13.6%

65.4%
24.8
7.1
0.4
1.2
1.0
100.0

92
15,491
50.1%
5,228

16.6
71.4
68.0
66.1
15.2
35.5
64.5

62.8%
19.5
11.0
1.1
3.4
2.3
100.0

183
39,422
60.0%
6,400

1.0
0.3
2.4
0.6
4.3
32.0%

10.5
4.9
7.0
0.1
3.5
8.9
35.0
36.3

15.0
45.9
29.3
48.4
3.6
28.8
71.3

54.2%
26.6
14.8
0.8
2.8
0.8
100.0

178
38,570
62.7%
7,461

1.4
0.3
0.8
0.2
2.7
37.1%

6.6
0.5
2.2
0.7
4.9
11.4
26.3
39.8

16.4
53.4
47.9
49.4
35.4
33.9
66.1

52.0%
36.9
8.5
0.1
1.2
1.3
100.0

101
24,248
65.8%
3,159

Chennai
Five-Star
Deluxe,
Five-Star
& Four- Three-Star
Star & Two-Star
8
11

0.1
0.2
0.1
0.1
0.5
62.8%

6.4
0.4
2.1
0.5
5.1
4.4
18.8
63.3

10.3
35.1
19.1
16.3
1.5
17.9
82.1

61.6%
27.1
2.9
0.3
5.8
2.3
100.0

162
38,502
73.3%
11,722

Five-Star
Deluxe &
Five-Star
9

0.3
0.3
0.7
0.4
1.7
26.8%

12.6
1.0
3.0
0.6
9.6
7.9
34.8
28.5

17.7
71.4
255.7
49.2
16.6
36.7
63.3

62.3%
29.5
3.9
0.2
2.2
2.0
100.0

73
16,750
62.2%
2,140

Four-Star
& ThreeStar
13

Goa

* Minor operated departments include: laundry, gift shop, business centre, news stand, sports, health club, garage, parking and so forth
** Net Income is before depreciation, interest payments and taxes
ID: Insufficient Data

REVENUE
Rooms
Food & Beverage
Banquets & Conferences
Telephone & Other
Minor Operated*
Rental & Other Income
Total
DEPARTMENTAL EXPENSES
Rooms
Food & Beverage
Telephone & Other
Minor Operated*
Rental & Other Income
Total
DEPARTMENTAL INCOME
OPERATING EXPENSES
Administrative & General
Management Fee
Marketing
Franchise Fees
Property Operations & Maintenance
Energy
Total
HOUSE PROFIT
FIXED EXPENSES
Property Taxes
Insurance
Other Fixed Charges
Rent
Total
NET INCOME**

Average Total Rooms Per Hotel:


Average Occupied Rooms Per Hotel:
Average Occupancy Per Hotel:
Average Rate Per Hotel (`):

COMPOSITION
Number of Responses

Five-Star Four-Star
Deluxe, & ThreeFive-Star
Star
10
18

Bengaluru

0.5
0.3
1.0
0.4
2.1
37.6%

8.1
4.0
2.9
0.1
6.3
8.0
29.3
39.8

18.2
49.3
30.7
15.3
0.0
31.0
69.0

49.2%
24.8
18.8
0.2
3.4
3.6
100.0

141
34,824
65.4%
6,046

0.7
0.2
1.4
0.2
2.4
49.6%

6.1
2.1
2.2
0.0
4.0
5.8
20.1
52.0

8.7
50.5
248.5
106.1
70.9
27.9
72.1

59.8%
29.0
6.9
0.5
1.9
1.9
100.0

37
9,300
61.0%
62

Kolkata
Five-Star
Deluxe,
Five- Star
& Four - Three-Star
Star & Two-Star
7
11

1.7
0.3
1.2
1.5
4.6
40.9%

8.4
2.1
3.4
0.1
5.7
7.7
27.4
45.5

16.4
48.1
51.6
35.1
1.1
27.1
72.9

60.6%
22.3
10.7
0.5
2.9
3.1
100.0

222
49,850
70.6%
8,159

0.8
0.2
0.6
0.3
1.9
28.3%

15.2
1.1
2.6
0.5
7.2
11.1
37.7
30.2

14.4
64.6
128.5
235.4
29.2
32.2
67.8

66.6%
23.8
7.3
0.3
0.8
1.2
100.0

62
16,187
75.6%
4,341

0.6
0.7
0.8
0.3
2.4
27.3%

17.8
0.7
2.5
0.1
3.8
10.9
35.8
29.7

16.6
84.3
170.1
59.9
46.9
34.5
65.5

73.2%
24.2
1.0
0.3
0.4
0.9
100.0

33
8,679
73.6%
2,131

Five-Star Four-Star
Deluxe & & Three- Two-Star &
Five-Star
Star
One-Star
14
25
25

Mumbai

0.2
0.0
35.2
0.0
35.4
10.1%

8.7
1.2
2.9
0.2
2.9
6.8
22.5
45.5

20.4
52.4
37.6
71.7
0.3
32.0
68.0

53.8%
25.2
9.8
0.7
3.3
7.3
100.0

153
36,247
67.5%
10,304

0.4
0.3
0.2
2.5
3.4
44.1%

9.4
2.4
2.0
0.2
5.8
6.8
26.5
47.5

13.0
57.1
37.3
34.3
8.8
26.1
73.9

68.1%
23.4
5.0
0.5
2.1
0.9
100.0

108
22,029
57.9%
5,252

0.4
0.2
6.7
0.4
7.7
25.8%

5.1
0.8
1.0
0.0
20.8
15.9
43.6
33.5

18.6
66.0
280.7
4.3
23.9
23.0
77.0

87.3%
7.8
0.0
0.2
0.2
4.6
100.0

27
4,847
53.9%
907

Five-Star Four-Star
Deluxe & & Three- Two-Star &
Five-Star
Star
One-Star
5
15
5

New Delhi-NCR

TABLE 3-3: Indian Hotel Industry Seven Major Cities: Financial Report Percentage of Revenue (2010-11)

0.4
0.4
1.2
0.0
2.0
41.6%

8.8
2.4
3.4
0.3
5.1
10.8
30.8
43.5

15.5
51.9
88.5
76.6
35.3
25.7
74.3

73.4%
20.7
1.7
0.8
2.0
1.3
100.0

51
9,132
52.5%
3,370

Three-Star
& Two-Star
15

Pune

Page 39
312,707
145,630
209,279
3,572
105,362
266,564
1,043,110
1,081,410

106,392
50,308
22,149
2,125
59,854
87,590
328,417
664,290
13,819
2,741
7,019
11,166
34,744
629,546

239,164
51,686
179,155
5,889
147,816
210,635
834,345
579,614

43,576
12,354
39,823
187,037
282,789
296,825

28,627
8,728
72,435
17,563
127,354
954,061

243,117
566,483
6,979
39,825
897
857,300
2,124,530

1,616,670
794,134
439,874
23,821
82,365
24,961
2,981,830

178
38,570
62.7%
7,461

99,997
245,065
1,014
9,322
1,144
356,543
992,707

882,462z
335,097
95,335
5,683
16,756
13,917
1,349,250

92
15,491
50.1%
5,228

228,553
476,392
16,183
48,615
7,730
777,473
1,413,960

1,375,630
427,611
240,103
23,810
73,547
50,733
2,191,430

183
39,422
60.0%
6,400

Five-Star
Deluxe, FiveStar & FourStar
8

16,597
3,981
8,843
2,448
31,869
438,306

78,071
6,078
26,023
8,473
57,839
134,346
310,831
470,175

100,682
286,554
588
6,952
5,375
400,150
781,005

614,072
436,279
100,345
1,226
14,067
15,167
1,181,160

85
18,247
70.4%
2,852

Three-Star &
Two-Star
11

Chennai

4,904
8,301
3,434
5,843
22,483
2,843,600

288,026
19,254
94,001
21,806
231,774
197,132
851,992
2,866,090

286,074
475,918
2,707
42,860
1,511
809,070
3,718,080

2,789,750
1,224,740
132,114
14,169
263,453
102,922
4,527,150

162
38,502
73.3%
11,722

Five-Star
Deluxe &
Five-Star
9

2,542
2,576
5,560
2,830
13,508
210,018

98,608
7,832
23,742
4,915
75,592
62,080
272,770
223,526

86,304
186,758
3,647
8,392
2,531
287,631
496,295

488,472
231,474
30,217
1,426
17,073
15,265
783,926

73
16,750
62.2%
2,140

Four-Star &
Three-Star
13

Goa

* Minor operated departments include: laundry, gift shop, business centre, news stand, sports, health club, garage, parking and so forth
** Net Income is before depreciation, interest payments and taxes
ID: Insufficient Data

REVENUE (`)
Rooms
Food & Beverage
Banquets & Conferences
Telephone & Other
Minor Operated*
Rental & Other Income
Total
DEPARTMENTAL EXPENSES ( `)
Rooms
Food & Beverage
Telephone & Other
Minor Operated*
Rental & Other Income
Total
DEPARTMENTAL INCOME ( `)
OPERATING EXPENSES ( `)
Administrative & General
Management Fee
Marketing
Franchise Fees
Property Operations & Maintenance
Energy
Total
HOUSE PROFIT (`)
FIXED EXPENSES(`)
Property Taxes
Insurance
Other Fixed Charges
Rent
Total
NET INCOME(`)**

Average Total Rooms Per Hotel:


Average Occupied Rooms Per Hotel:
Average Occupancy Per Hotel:
Average Rate Per Hotel (`):

COMPOSITION
Number of Responses

Five-Star
Four-Star,
Deluxe & Three-Star &
Five-Star
Two-Star
10
18

Bengaluru

13,877
9,365
30,672
10,896
64,810
1,139,430

245,594
120,465
86,629
1,790
190,188
241,117
885,783
1,204,240

270,446
650,369
2,104
15,787
8
938,713
2,090,020

1,490,300
751,527
567,953
6,865
103,033
109,057
3,028,740

141
34,824
65.4%
6,046

Five-Star
Deluxe, FiveStar & FourStar
7

7,221
1,639
13,991
2,336
25,187
515,786

62,882
21,523
22,444
79
41,545
60,466
208,938
540,973

54,384
188,745
11,862
20,926
13,668
289,585
749,911

622,083
301,813
71,805
4,773
19,732
19,291
1,039,500

37
9,300
61.7%
2,486

Three-Star
& Two-Star
11

Kolkata

50,836
8,507
36,064
44,252
139,658
1,238,310

254,300
62,709
103,942
2,396
172,702
233,815
829,863
1,377,960

300,538
479,577
8,029
30,361
1,053
819,558
2,207,830

1,833,320
674,137
323,652
15,549
86,515
94,218
3,027,390

222
49,850
70.6%
8,159

14,729
5,098
9,793
8,870
38,490
374,499

142,087
32,873
39,549
13,472
87,242
182,221
497,443
412,989

152,567
295,991
9,597
33,803
2,360
494,318
910,432

924,019
329,044
81,666
18,804
15,225
35,992
1,404,750

62
16,187
75.6%
4,341

4,681
5,247
6,155
2,271
18,354
210,726

137,222
5,519
19,463
890
29,070
83,642
275,805
229,080

93,445
163,445
4,013
1,726
3,391
266,020
504,885

564,603
186,315
7,510
2,360
2,880
7,236
770,905

33
8,679
73.6%
2,131

Five-Star
Deluxe & Four-Star & Two-Star &
Five-Star Three-Star
One-Star
14
25
25

Mumbai

Pune

7,737
1,758
1,593,572
668
1,603,734
457,750

391,804
54,121
130,254
7,819
130,415
305,893
1,020,310
2,061,480

497,670
830,197
11,283
108,330
913
1,448,390
3,081,790

2,434,750
1,140,830
444,335
29,980
151,046
329,244
4,530,180

153
36,247
67.5%
10,304

6,334
4,443
3,041
39,853
53,671
695,595

148,063
38,106
30,895
2,579
91,317
106,572
417,532
749,267

139,849
255,938
2,819
11,540
1,185
411,330
1,166,800

1,075,170
369,460
78,797
7,559
33,666
13,481
1,578,130

108
22,029
57.9%
5,252

752
278
12,729
812
14,571
48,853

9,738
1,579
1,827
39,323
30,075
82,543
63,424

30,787
9,741
886
12
2,105
43,532
145,967

165,355
14,753
316
278
8,797
189,498

27
4,847
53.9%
907

2,680
3,165
8,398
48
14,291
304,589

64,417
17,551
25,182
1,866
37,414
78,844
225,274
318,880

83,168
85,226
5,108
11,399
3,415
188,316
544,154

537,909
151,603
12,625
5,773
14,875
9,686
732,471

51
9,132
52.5%
3,370

FourFive-Star
StarThreeDeluxe, Five- Four-Star & Two-Star & Star & TwoStar Three-Star One-Star
Star
5
15
5
15

New Delhi-NCR

TABLE 3-4: Indian Hotel Industry Seven Major Cities: Financial Report Amount Per Available Room (2010-11)

Page 40
1,443
672
966
16
486
1,230
4,814
4,991

630
298
131
13
355
519
1,946
3,936
82
16
42
66
206
3,730

1,113
240
833
27
688
980
3,882
2,697

203
57
185
870
1,316
1,381

132
40
334
81
588
4,403

1,122
2,614
32
184
4
3,956
9,805

7,461
3,665
2,030
110
380
115
13,761

178
38,570
62.7%
7,461

592
1,452
6
55
7
2,112
3,736

5,228
1,985
565
34
99
82
7,994

92
15,491
50.1%
5,228

1,063
2,216
75
226
36
3,617
6,578

6,400
1,989
1,117
111
342
236
10,195

183
39,422
60.0%
6,400

Four-Star,
Three-Star
& Two-Star
18

77
18
41
11
148
2,035

363
28
121
39
269
624
1,443
2,183

468
1,331
3
32
25
1,858
3,627

2,852
2,026
466
6
65
70
5,485

178
38,570
62.7%
7,461

Chennai
Five-Star
Deluxe,
Five-Star
& Four- Three-Star
Star & Two-Star
8
11

21
35
14
25
94
11,948

1,210
81
395
92
974
828
3,580
12,043

1,202
2,000
11
180
6
3,400
15,623

11,722
5,146
555
60
1,107
432
19,022

162
38,502
73.3%
11,722

Five-Star
Deluxe &
Five-Star
9

11
11
24
12
59
920

432
34
104
22
331
272
1,195
979

378
818
16
37
11
1,260
2,174

2,140
1,014
132
6
75
67
3,434

73
16,750
62.2%
2,140

Four-Star
& ThreeStar
11

Goa

* Minor operated departments include: laundry, gift shop, business centre, news stand, sports, health club, garage, parking and so forth
** Net Income is before depreciation, interest payments and taxes
ID: Insufficient Data

REVENUE (`)
Rooms
Food & Beverage
Banquets & Conferences
Telephone & Other
Minor Operated*
Rental & Other Income
Total
DEPARTMENTAL EXPENSES ( `)
Rooms
Food & Beverage
Telephone & Other
Minor Operated*
Rental & Other Income
Total
DEPARTMENTAL INCOME ( `)
OPERATING EXPENSES ( `)
Administrative & General
Management Fee
Marketing
Franchise Fees
Property Operations & Maintenance
Energy
Total
HOUSE PROFIT (`)
FIXED EXPENSES(`)
Property Taxes
Insurance
Other Fixed Charges
Rent
Total
NET INCOME(`)**

Average Total Rooms Per Hotel:


Average Occupied Rooms Per Hotel:
Average Occupancy Per Hotel:
Average Rate Per Hotel (`):

COMPOSITION
Number of Responses

Five-Star
Deluxe &
Five-Star
10

Bengaluru

97
43
63
186
389
4,680

1,160
320
403
1
645
934
3,464
5,069

1,214
2,734
60
203
5
4,216
8,533

6,329
3,247
2,493
68
203
409
12,749

141
34,824
65.4%
6,046

56
38
124
44
263
4,623

996
489
351
7
772
978
3,594
4,886

1,097
2,639
9
64
0
3,809
8,480

6,046
3,049
2,304
28
418
442
12,288

37
9,300
61.7%
2,486

Kolkata
Five-Star
Deluxe,
Five-Star
& Four- Three-Star
Star & Two-Star
7
11

226
38
161
197
622
5,511

1,132
279
463
11
769
1,041
3,693
6,133

1,338
2,134
36
135
5
3,648
9,826

8,159
3,000
1,440
69
385
419
13,474

222
49,850
70.6%
8,159

Five-Star
Deluxe &
Five-Star
14

52
13
38
22
124
1,839

989
72
166
34
472
721
2,454
1,963

624
1,311
21
119
23
2,097
4,417

4,341
1,553
477
16
50
78
6,514

62
16,187
75.6%
4,341

18
20
23
9
69
795

518
21
73
3
110
316
1,041
864

353
617
15
7
13
1,004
1,905

2,131
703
28
9
11
27
2,909

33
8,679
73.6%
2,131

Four-Star
& Three- Two-Star &
Star
One-Star
25
25

Mumbai

33
7
6,744
3
6,787
1,937

1,658
229
551
33
552
1,295
4,318
8,724

2,106
3,513
48
458
4
6,130
13,042

10,304
4,828
1,880
127
639
1,393
19,172

153
36,247
67.5%
10,304

Five-Star
Deluxe,
Five-Star
5

31
22
15
195
262
3,398

723
186
151
13
446
521
2,039
3,660

683
1,250
14
56
6
2,009
5,699

5,252
1,805
385
37
164
66
7,708

108
22,029
57.9%
5,252

Three-Star
& Two-Star
15

New Delhi-NCR

4
2
70
4
80
268

53
9
10
216
165
453
348

169
53
5
0
12
239
801

907
81
2
2
48
1,040

27
4,847
53.9%
907

Two-Star &
One-Star
5

TABLE 3-5: Indian Hotel Industry Seven Major Cities: Financial Report Amount Per Occupied Room (2010-11)

15
18
47
0
80
1,707

361
98
141
10
210
442
1,263
1,787

466
478
29
64
19
1,055
3,050

3,015
850
71
32
83
54
4,105

51
9,132
52.5%
3,370

FourStarThreeStar &
Two-Star
15

Pune

Page 41

5.0%
6.6
3.1
3.6
2.4
5.1
4.3
3.1
3.0
10.0
3.0
3.9
1.2
11.0
24.0
10.8
100.0

Five-Star
Deluxe,
Five-Star
8
5.4%
3.6
3.4
1.3
5.5
4.8
8.1
14.0
3.7
7.3
1.6
2.9
1.4
9.8
18.5
9.0
100.0

FourStar,ThreeStar & TwoStar


20

0.4%
34.9
14.4
2.1
11.9
5.6
2.9
10.1
8.0
4.1
5.5
100.0

3.2%
3.1
2.4
1.1
2.6
4.1
7.2
8.9
2.3
17.0
0.6
2.7
1.9
11.8
19.4
11.7
100.0

9.9%
3.2
1.5
1.0
4.1
6.2
2.6
5.1
1.6
5.9
0.8
14.5
3.5
5.0
5.9
29.1
100.0

Chennai
Five-Star
Deluxe ,
Five-Star
& Four- Three-Star
Star & Two-Star
7
11

6.4%
23.8
28.8
2.8
8.3
8.9
1.9
4.4
3.1
3.1
8.4
100.0

Chennai
Five-Star
Deluxe ,
Five-Star
& Four- Three-Star
Star & Two-Star
7
20
0.9%
14.8
6.9
1.3
18.7
34.0
3.4
4.7
12.2
2.0
1.1
100.0

1.4%
1.6
0.9
0.2
1.3
1.2
5.9
0.9
2.3
12.7
37.2
1.2
0.8
24.8
4.9
2.8
100.0

1.1%
3.0
3.0
0.7
3.1
1.3
2.8
3.8
2.5
11.9
24.3
1.7
3.1
29.7
3.8
4.3
100.0

Five-Star Four-Star
Deluxe & & ThreeFive-Star
Star
8
16

Goa

0.6%
6.9
2.5
3.0
26.4
25.4
8.0
10.8
8.6
4.8
3.2
100.0

Five-Star Four-Star
Deluxe & & ThreeFive-Star
Star
11
15

Goa

* ASEAN: Association of South East Asian Nations


** SAARC: South Asian Association for Regional Co-operation - India, Pakistan, Bangladesh, Sri Lanka, Nepal, Bhutan, Maldives

ASEAN*
Australia
Canada
Caribbean
China
France
Germany
Japan
Middle East
Other European
Russia
SAARC **
South Africa
UK
USA
Other
Total

COMPOSITION
Number of Responses

Country of Origin of Guests


Bengaluru

2.2%
32.3
19.8
1.4
13.0
5.0
5.9
9.1
4.8
2.9
3.9
100.0

Airline Crew
4.6%
Business Traveller - Domestic
22.3
Business Traveller - Foreign
53.6
Complimentary Rooms
0.6
Domestic - Tourists / Leisure FIT
2.3
Foreign - Tourists / Leisure FIT
1.3
Meeting Participants (Less than 100 Attendees)
2.3
Meeting Participants (Over 100 Attendees)
6.1
Tour Groups - Domestic
2.2
Tour Groups - Foreign
1.2
Other
3.5
Total
100.0

COMPOSITION
Number of Responses

FourStar,ThreeStar & TwoStar


29

Bengaluru

Five-Star
Deluxe,
Five-Star
9

Market Segmentation

0.6%
55.5
9.2
0.3
8.8
6.3
3.1
10.3
3.7
1.7
0.6
100.0

2.3%
1.2
0.8
0.0
1.1
0.9
10.8
2.4
0.5
11.2
4.5
1.4
0.7
6.2
7.7
48.4
100.0

5.8%
3.8
3.5
0.8
6.4
3.0
5.7
6.9
2.0
8.5
2.0
17.7
1.4
13.0
11.8
7.8
100.0

Five-Star
Deluxe,
Five-Star& Three-Star
Four-Star & Two-Star
5
12

Kolkata

8.5%
41.6
13.0
3.3
7.3
1.5
1.4
11.0
4.9
1.6
5.9
100.0

Five-Star
Deluxe,
Five-Star& Three-Star
Four-Star & Two-Star
8
18

Kolkata

TABLE 3-6: Indian Hotel Industry Seven Major Cities: Market Data (2010-11)

5.1%
2.5
2.0
0.7
2.2
2.2
6.4
2.5
3.5
12.4
2.3
5.5
2.1
17.4
14.6
18.6
100.0

Five-Star
Deluxe &
Five-Star
14

4.0%
21.8
27.2
1.7
9.2
8.8
2.0
8.5
2.6
1.3
13.0
100.0

Five-Star
Deluxe &
Five-Star
16
76.0%
42.3
12.7
1.0
15.4
8.3
3.9
5.2
5.3
2.1
3.1
100.0

5.5%
4.0
4.7
1.5
4.7
6.8
4.4
4.1
9.2
6.4
4.9
6.7
5.2
10.3
12.6
9.2
100.0

7.4%
4.6
3.1
1.0
3.3
3.5
4.3
1.9
10.2
9.9
2.2
10.3
3.3
16.1
10.8
8.1
100.0

Four-Star
& Three- Two-Star &
Star One-Star
25
31

Mumbai

1.1%
34.9
16.3
1.5
11.7
7.7
2.5
5.7
5.6
6.9
6.1
100.0

Four-Star
& Three- Two-Star &
Star One-Star
40
35

Mumbai

4.1%
5.3
2.5
0.3
7.0
2.8
4.6
9.2
2.9
10.5
1.4
1.9
2.4
10.6
14.1
20.7
100.0

Five-Star
Deluxe &
Five-Star
8

2.1%
24.9
20.9
1.3
9.9
12.5
5.6
7.0
4.4
7.1
4.5
100.0

3.4%
5.5
1.7
4.3
5.4
4.1
6.5
8.2
3.9
11.6
4.3
4.5
1.7
8.8
11.6
14.7
100.0

7.3%
6.7
4.0
0.0
2.5
5.7
8.2
2.5
1.7
12.2
3.0
19.0
0.2
14.3
8.7
4.1
100.0

Four-Star
& Three- Two-Star &
Star
One-Star
15
3

0.6%
38.6
6.0
1.5
22.0
6.9
2.5
2.9
6.4
3.3
9.4
100.0

Four-Star
& Three- Two-Star &
Star
One-Star
22
8

New Delhi-NCR

4.3%
12.0
22.4
2.0
12.1
11.5
2.6
11.5
3.9
7.4
10.4
100.0

Five-Star
Deluxe &
Five-Star
8

New Delhi-NCR

4.5%
2.5
4.2
0.5
7.4
6.2
8.0
7.1
5.6
5.7
5.6
2.1
8.4
9.3
17.3
5.8
100.0

Four Star
Three-Star
& Two-Star
11

Pune

0.7%
49.3
16.0
1.5
11.6
3.1
2.8
10.2
3.1
1.1
0.7
100.0

Four Star
Three-Star
& Two-Star
22

Pune

Page 42

Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday

COMPOSITION
Number of Responses

55.2%
59.0
52.0
50.8
56.3
55.5
54.1
54.1
55.0
55.1
58.6
56.3

79.7%
79.7
79.5
73.6
57.9
54.9
63.4

55.0%
58.8
60.3
60.2
51.8
44.3
38.9

FourFive-Star Star,ThreeDeluxe, Star & TwoStar


Five-Star
11
29

Bengaluru

64.3%
74.2
70.7
66.5
66.7
67.0
64.2
58.6
65.4
72.6
68.9
61.4

Average Daily Occupancy

January
February
March
April
May
June
July
August
September
October
November
December

COMPOSITION
Number of Responses

FourFive-Star Star,ThreeDeluxe, Star & TwoFive-Star


Star
11
28

Bengaluru

Average Monthly Occupancy

67.3%
68.3
62.9
63.2
60.7
65.6
63.7
66.4
69.2
65.8
64.0
69.8

62.9%
66.7
69.6
63.0
50.0
44.4
51.2

61.1%
63.7
66.1
67.7
61.5
57.5
56.2

Chennai
Five-Star
Deluxe,
Five-Star
& Four- Three-Star
Star & Two-Star
9
19

67.8%
74.6
70.3
61.5
58.5
61.1
58.1
63.3
64.8
69.9
68.8
62.5

Chennai
Five-Star
Deluxe,
Five-Star
& Four- Three-Star
Star & Two-Star
8
21
75.9%
80.1
71.5
60.0
48.6
37.0
38.5
40.3
47.6
59.1
71.9
77.2

76.9%
83.0
76.2
71.4
68.4
67.2
69.2
68.1
67.8
69.8
77.4
75.7

72.1%
71.7
63.7
66.4
64.5
62.6
63.5
63.7
82.1
61.0
72.1
77.6

Kolkata
Five-Star
Deluxe,
Five- Star
& Four - Three-Star
Star & Two-Star
8
22

67.2%
68.4
68.4
77.5
86.6
86.0
74.4

56.0%
56.9
57.1
57.5
66.4
63.8
60.1

78.6%
79.9
80.9
78.1
71.9
57.2
55.9

63.9%
64.1
61.9
62.3
58.1
54.4
49.3

Kolkata
Five-Star
Deluxe,
Five-Star Four-Star Five- Star
& Four - Three-Star
Deluxe & & ThreeStar & Two-Star
Star
Five-Star
10
17
9
22

Goa

84.4%
86.6
84.6
75.6
68.0
64.2
55.8
55.5
74.9
69.0
78.4
74.5

Five-Star Four-Star
Deluxe & & ThreeFive-Star
Star
11
18

Goa

Mumbai

79.9%
83.4
74.1
66.5
66.3
70.3
67.7
68.1
70.1
74.9
75.2
81.4

75.5%
76.3
70.4
65.4
64.2
66.1
68.6
67.8
65.1
71.4
72.6
79.7

75.0%
76.9
76.4
72.2
61.4
55.3
60.2

69.6%
72.0
72.8
72.3
67.2
55.4
54.2

69.6%
69.8
73.9
72.9
72.1
60.6
61.6

Five-Star Four-Star
Deluxe & & Three- Two-Star &
Star One-Star
Five-Star
15
39
42

76.3%
83.8
67.9
70.0
66.1
65.8
63.2
59.4
63.6
67.2
66.1
70.9

Five-Star Four-Star
Deluxe & & Three- Two-Star &
Five-Star
Star One-Star
16
39
48

Mumbai

TABLE 3-7: Indian Hotel Industry Seven Major Cities: Monthly and Daily Occupancy
Pune

65.3%
79.5
68.7
57.6
51.9
50.1
56.9
56.2
61.8
68.4
74.6
63.3

61.1%
60.3
53.1
50.7
46.7
43.5
46.8
45.8
52.4
57.3
60.3
57.0

Pune

58.3%
61.3
51.5
56.3
57.7
60.2
59.5
56.0
55.4
54.3
63.5
67.8

73.1%
76.1
75.0
70.9
65.0
62.3
65.5

65.9%
96.7
69.5
67.0
58.0
49.6
49.3

45.6%
49.9
52.4
45.0
44.0
32.6
32.4

57.0%
61.3
61.3
61.2
58.4
50.6
45.2

Four Star
Five-Star
Deluxe & Four-Star & Two-Star & Three-Star
Five-Star Three-Star One -Star & Two-Star
8
25
8
23

New Delhi-NCR

68.6%
85.4
75.5
74.6
60.6
58.9
64.8
71.5
71.4
75.4
73.6
76.6

Five-Star
Four Star
Deluxe & Four-Star & Two-Star & Three-Star
Five-Star Three-Star One -Star & Two-Star
9
23
9
24

New Delhi-NCR

Page 43

2.1%
56.5
25.0
4.1
3.2
5.0
2.2
1.9
100.0

6.0%
49.5
5.5
7.3
10.4
6.7
8.1
6.6
100.0

11.0%
44.2
15.3
5.3
5.4
6.0
3.7
9.0
100.0

2.7%
60.1
2.6
7.5
12.3
3.4
7.6
3.9
100.0

Chennai
Five-Star
Deluxe,
Five-Star
& Four- Three-Star
Star & Two-Star
9
20
9.4%
26.1
1.3
5.3
49.3
0.7
1.8
6.0
100.0

1.9%
29.8
1.8
5.1
39.1
3.2
9.9
9.2
100.0

Five-Star Four-Star
Deluxe & & ThreeFive-Star
Star
10
18

Goa

8.7%
50.7
5.0
5.1
5.3
8.6
4.4
12.3
100.0

Direct Mail
Hotel Web Site
Loyalty card program
Merchandising
Other Internet site
Outdoor Advertising
Print Advertising
Promotions
Radio Advertising
Telemarketing
TV Advertising

COMPOSITION
Number of Responses

81.8
100.0
81.8
27.3
81.8
63.6
100.0
72.7
45.5
45.5
9.1

71.0
93.6
58.1
25.8
61.3
61.3
77.4
71.0
12.9
64.5
9.7

Five-Star Four-Star,
Deluxe & Three-Star
Five-Star & Two-Star
11
31

Bengaluru

55.6
100.0
88.9
11.1
66.7
33.3
88.9
88.9
22.2
77.8
22.2

88.2
76.5
23.5
29.4
64.7
64.7
64.7
70.6
5.9
58.8
23.5

Chennai
Five-Star
Deluxe,
Five-Star
& Four- Three-Star
Star & Two-Star
9
17

Marketing Media - Percentage of Hotels Using Each Media

72.7
100.0
63.6
18.2
63.6
81.8
100.0
90.9
18.2
63.6
45.5

85.0
95.0
15.0
25.0
70.0
40.0
80.0
65.0
25.0
45.0
5.0

Five-Star Four-Star
Deluxe & & ThreeFive-Star
Star
11
20

Goa

75.0
100.0
75.0
37.5
75.0
75.0
87.5
87.5
50.0
37.5
0.0

87.5
87.5
25.0
25.0
50.0
50.0
87.5
62.5
37.5
50.0
25.0

Kolkata
Five-Star
Deluxe,
Five- Star
& Four - Three-Star
Star & Two-Star
8
8

1.5%
62.4
1.8
5.8
15.0
5.8
3.8
4.0
100.0

Kolkata
Five-Star
Deluxe,
Five- Star
& Four - Three-Star
Star & Two-Star
9
20

TABLE 3-9: Indian Hotel Industry Seven Major Cities: Marketing Media

Chain CRS (Central Reservation System)


Direct Enquiry / Hotel Representative
Global Distribution System (GDS)
Hotel / Chain Website
Travel Agent & Tour Operator
Other Online Reservation Systems
Other Websites
Other
Total

COMPOSITION
Number of Responses

Bengaluru

Five-Star Four-Star,
Deluxe & Three-Star
Five-Star & Two-Star
10
31

Source of Advance Reservations

TABLE 3-8: Indian Hotel Industry Seven Major Cities: Sources of Reservation

Mumbai

3.2%
52.5
4.1
7.5
15.0
3.5
7.5
6.8
100.0

1.2%
58.1
0.8
5.2
18.5
1.1
6.7
8.6
100.0

94.7
100.0
89.5
36.8
73.7
57.9
100.0
94.7
42.1
68.4
21.1

78.1
85.4
36.6
14.6
63.4
39.0
82.9
53.7
14.6
48.8
12.2

78.1
68.3
12.2
4.9
56.1
26.8
68.3
46.3
4.9
43.9
2.4

Five-Star Four-Star
Deluxe & & Three- Two-Star &
Five-Star
Star One-Star
19
41
41

14.1%
41.9
6.9
8.8
6.9
12.7
4.6
4.2
100.0

Five-Star Four-Star
Deluxe & & Three- Two-Star &
Five-Star
Star One-Star
15
41
40

Mumbai

3.3%
45.8
4.7
6.9
18.0
8.0
5.4
7.9
100.0

0.2%
57.2
0.2
9.2
15.8
0.2
5.8
11.5
100.0

88.9
100.0
77.8
0.0
100.0
66.7
88.9
77.8
44.4
55.6
22.2

86.4
100.0
59.1
40.9
100.0
45.5
68.2
90.9
9.1
72.7
9.1

85.7
71.4
28.6
0.0
57.1
0.0
57.1
42.9
0.0
14.3
0.0

Five-Star Four-Star
Deluxe & & Three- Two-Star &
Five-Star
Star
One-Star
9
22
7

New Delhi-NCR

2.1%
36.5
6.7
7.4
18.5
0.8
6.1
21.8
100.0

Five-Star Four-Star
Deluxe & & Three- Two-Star &
Five-Star
Star
One-Star
9
23
6

New Delhi-NCR

96.0
100.0
40.0
28.0
80.0
48.0
92.0
72.0
24.0
56.0
8.0

Four Star
Three-Star
& Two-Star
25

Pune

3.2%
57.5
2.9
8.9
11.4
1.4
5.8
9.1
100.0

Four Star
Three-Star
& Two-Star
20

Pune

Page 44

42.2%
1.8
22.7
30.4
3.0
100.0

21.4%
2.9
31.6
41.2
3.0
100.0

FourFive-Star Star,ThreeDeluxe, Star & TwoFive-Star


Star
11
22

Bengaluru

25.7%
49.8
19.0
5.5
100.0

American Express
Diners club
Mastercard/Eurocard
Visa
Other

COMPOSITION
Number of Responses

3.3
1.4
1.0
1.2
0.2

3.2
0.7
1.4
1.5
0.1

FourFive-Star Star,ThreeDeluxe, Star & TwoFive-Star


Star
9
21

Bengaluru

Average Credit Card Commission

American Express
Diners club
Mastercard/Eurocard
Visa
Other
Total

COMPOSITION
Number of Responses

Credit Cards Used

Cash Sales
8.2%
Credit Card Sales
65.7
Credit Sales (Other Than Cards) 19.1
Electronic Fund Transfer
7.1
Total
100.0

COMPOSITION
Number of Responses

Bengaluru

FourFive-Star Star,ThreeDeluxe, Star & TwoFive-Star


Star
11
23

Payment Methods Used

40.2%
38.3
17.2
4.3
100.0

11.3%
4.8
38.3
41.1
4.5
100.0

2.4
1.6
1.3
1.3
0.0

3.1
0.7
1.3
1.4
0.1

Chennai
Five-Star
Deluxe,
Five-Star
& Four- Three-Star
Star & Two-Star
9
10

26.5%
3.5
26.2
36.8
7.1
100.0

Chennai
Five-Star
Deluxe,
Five-Star
& Four- Three-Star
Star & Two-Star
6
19

10.7%
60.9
25.4
3.0
100.0

Chennai
Five-Star
Deluxe,
Five-Star
& Four- Three-Star
Star & Two-Star
8
20
33.0%
27.3
27.0
12.7
100.0

61.0%
0.7
42.1
48.6
2.5
100.0

3.3
1.0
1.2
1.2
0.0

2.1
0.1
1.6
1.6
0.0

Five-Star Four-Star
Deluxe & & ThreeFive-Star
Star
11
12

Goa

17.0%
0.1
39.2
42.9
0.6
100.0

Five-Star Four-Star
Deluxe & & ThreeFive-Star
Star
8
15

Goa

22.4%
35.8
33.7
8.1
100.0

Five-Star Four-Star
Deluxe & & ThreeFive-Star
Star
8
15

Goa

42.8%
37.0
16.9
3.3
100.0

4.0%
2.2
39.5
52.5
1.8
100.0

3.1
2.0
1.1
1.1
0.0

1.4
0.7
1.4
1.6
0.3

Kolkata
Five-Star
Deluxe,
Five- Star
& Four - Three-Star
Star & Two-Star
7
13

28.7%
3.1
30.3
37.1
0.9
100.0

Kolkata
Five-Star
Deluxe,
Five- Star
& Four - Three-Star
Star & Two-Star
8
12

14.4%
46.8
36.5
2.4
100.0

Kolkata
Five-Star
Deluxe,
Five- Star
& Four - Three-Star
Star & Two-Star
8
17

TABLE 3-10: Indian Hotel Industry Seven Major Cities: Payment Methods

4.4
1.6
1.2
6.5
0.2

Five-Star
Deluxe &
Five-Star
15

30.7%
2.5
35.3
28.2
3.4
100.0

Five-Star
Deluxe &
Five-Star
14

19.9%
53.6
22.9
3.6
100.0

Five-Star
Deluxe &
Five-Star
14
53.9%
31.0
12.8
2.3
100.0

6.1%
3.8
35.8
51.2
3.1
100.0

3.4
0.7
1.5
1.5
0.1

2.7
0.8
1.7
1.8
0.3

Four-Star
& Three- Two-Star &
Star One-Star
27
32

Mumbai

14.1%
2.1
36.5
45.2
2.1
100.0

Four-Star
& Three- Two-Star &
Star One-Star
32
40

Mumbai

29.2%
34.1
30.5
6.3
100.0

Four-Star
& Three- Two-Star &
Star One-Star
37
41

Mumbai

3.2
1.4
0.9
0.9
0.0

Five-Star
Deluxe,
Five-Star
4

32.5%
3.0
25.3
34.3
5.0
100.0

Five-Star
Deluxe &
Five-Star
4

14.0%
49.0
33.3
3.8
100.0

Five-Star
Deluxe &
Five-Star
4

57.5%
31.4
8.6
2.5
100.0

0.3

1.27

3.5
0.88
1.4

Four-Star
& ThreeStar
19

5.2%
0.2
35.6
54.0
5.0
100.0

3.7
0.9
1.7
1.7
1.1

TwoStar&0neStar
2

New Delhi-NCR

20.3%
6.0
35.4
34.0
4.4
100.0

Four-Star
& Three- Two-Star &
Star
One-Star
18
5

New Delhi-NCR

25.4%
43.5
24.4
6.6
100.0

Four-Star
& Three- Two-Star &
Star
One-Star
19
8

New Delhi-NCR

2.6
0.4
1.8
1.6
0.2

Four Star
Three-Star
& Two-Star
18

Pune

12.2%
2.3
40.1
44.2
1.2
100.0

Four Star
Three-Star
& Two-Star
22

Pune

29.4%
42.9
21.1
6.6
100.0

Four Star
Three-Star
& Two-Star
25

Pune

Page 45

Accounting System
90.0%
Call Accounting System
60.0
Central Reservation System (CRS)
60.0
Electronic Keycard
90.0
Energy Management System
50.0
Internet / E-Mail
90.0
Internet / Website
100.0
Intranet System
60.0
Local Area Network (LAN)
90.0
Management Information System
70.0
Point of Sale System for Food and Beverage
90.0
Property Management System
90.0
Yield Management System
40.0
Other
20.0

COMPOSITION
Number of Responses
95.7%
65.2
21.7
47.8
26.1
95.7
78.3
52.2
82.6
65.2
78.3
47.8
21.7
13.0

FourFive-Star Star,ThreeDeluxe & Star & TwoFive-Star


Star
10
23

Bengaluru

100.0%
100.0
57.1
100.0
71.4
100.0
100.0
85.7
100.0
100.0
100.0
100.0
42.9
42.9

88.2%
58.8
29.4
47.1
29.4
100.0
88.2
52.9
76.5
47.1
82.4
47.1
23.5
5.9

Chennai
Five-Star
Deluxe,
Five-Star
& Four- Three-Star
Star & Two-Star
177

Technology in Hotels - Percentage of Hotels Using Each Technology

90.0%
100.0
50.0
80.0
20.0
90.0
90.0
60.0
100.0
70.0
100.0
80.0
30.0
0.0

89.5%
36.8
26.3
26.3
15.8
94.7
89.5
42.1
73.7
47.4
52.6
36.8
15.8
10.5

Five-Star Four-Star
Deluxe & & ThreeFive-Star
Star
10
19

Goa

100.0%
85.7
71.4
85.7
42.9
100.0
100.0
100.0
100.0
71.4
100.0
100.0
57.1
14.3

79.0%
57.1
21.4
42.9
7.1
100.0
71.4
42.9
64.3
42.9
50.0
35.7
7.1
0.0

Kolkata
Five-Star
Deluxe,
Five- Star
& Four - Three-Star
Star & Two-Star
7
14

TABLE 3-11: Indian Hotel Industry Seven Major Cities: Technology

92.9%
85.7
57.1
85.7
35.7
100.0
100.0
71.4
100.0
85.7
100.0
92.9
42.9
21.4

81.8%
57.6
12.1
69.7
18.2
100.0
87.9
30.3
84.9
57.6
87.9
42.4
21.2
15.2

95.1%
48.8
9.8
22.0
14.6
90.2
73.2
34.2
63.4
19.5
31.7
24.4
7.3
0.0

Five-Star Four-Star
Deluxe & & Three- Two-Star &
Five-Star
Star One-Star
14
33
41

Mumbai

Pune

75.0%
100.0
0.0
100.0
0.0
100.0
100.0
25.0
100.0
50.0
100.0
100.0
0.0
0.0

95.2%
85.7
66.7
57.1
33.3
90.5
95.2
66.7
90.5
71.4
90.5
71.4
47.6
9.5

87.5%
50.0
12.5
12.5
25.0
87.5
87.5
37.5
25.0
12.5
37.5
12.5
12.5
0.0

88.9%
51.9
22.2
48.2
22.2
92.6
85.2
37.0
77.8
44.4
74.1
55.6
22.2
18.5

Five-Star
Four Star
Deluxe & Four-Star & Two-Star & Three-Star
Five-Star Three-Star One-Star & Two-Star
4
21
8
27

New Delhi-NCR

4. Indian Hotel Industry Twelve Other Cities


Introduction
This section presents the operating profiles and financial data for different categories of hotels in twelve other
cities. These cities are Ahmedabad, Bhubaneswar, Hyderabad, Indore, Jaipur, Kochi, Kottayam, Mysore,
Shimla, Thiruvananthapuram, Udaipur, and Vadodara. This section will provide the reader an
understanding of the trends related to customer segmentation, use of technology, operating performance,
etc.
Qualifying Condition
In certain cities, we were unable to fulfil the minimum data requirement of a minimum of four hotels in each
representation and have reflected this as 'ID' (insufficient data).
Trends
Highlighted below are some trends noted in the 2010/11 survey across these 12 participating cities.
Repeat Guests: The highest percentage of repeat guests is seen in the cities of Indore and Bhubaneswar.
While Bhubaneswar on account of its religious significance sees a lot of repeat guests at their hotels,
Indore does so owing to its large number of industrial units. Jaipur, which benefits highly from leisure
demand witnessed the highest percentage of foreign tourists.

Average Employees per Room: Most cities in the survey revealed an employee to room ratio in line with
the national average, with the exception of Indore which was at 2.8. This may be attributed to hotels in
the city employing a large number of F&B personnel given the heavy banquet operations the city is
accustomed to.

Food and Beverage Costs: F&B costs across hotels in the survey set are seen to be high. Cities like
Udaipur, Mysore and Shimla sell all inclusive room packages that include meals resulting in the F&B
department only receiving transfers from the rooms sales, which very often is only credited at cost.
Moreover, a POR increase in F&B expenses over 2009/10 owing to inflationary pressures also resulted in
increased cost percentages.

Page 46

Page 47

Single
Double
Suites

Non-Air-Conditioned

0.0
0.0
0.0
71.6

10.3
55.7
5.6
4.3
66.0
6.7
77.6

4.3
66.0
6.7

77.7%
22.3
100.0

89.6
10.5
100.0

2.5
1.0
2.0
2.0
36.3

Total business
Total leisure
Total

Avg. Stay of Foreign Guests (Days)


Avg. Stay of Domestic Guests (Days)
Avg. Stay of Business Guests (Days)
Avg. Stay of Leisure Guests (Days)
Percentage of Repeat Guests

Five-Star,
Four-Star
&Three-Star
6

Ahm'bad

1.6
0.3
0.4
2.3

Domestic Guests
Foreign Guests
Total

COMPOSITION
Number of Responses

Guest Analysis

Restaurant
Bars
Others
Total

COMPOSITION
Number of Responses

Five-Star,
Four-Star
&Three-Star
9

Ahm'bad

5.8
3.6
7.6
7.0
62.8

73.9
26.1
100.0

83.4%
16.6
100.0

2.0
1.0
1.0
2.0
40.0

92.5
7.5
100.0

71.0%
29.0
100.0

1.3
0.7
3.0
4.9

3.0
3.6
17.6
3.2
55.0

83.1
16.9
100.0

93.4%
6.6
100.0

Three-Star &
Two-Star
10

Hyderabad

2.4
1.4
1.0
4.8

Five-Star
Deluxe, FiveFour-Star & Star & FourThree-Star
Star
7
4

Bhubaneswar

3.2
1.3
1.7
6.2

1.4
9.2
0.3
82.8

4.1
63.3
4.5

Three-Star &
Two-Star
12

Hyderabad

Five-Star
Deluxe, FiveFour-Star & Star & FourStar
Three-Star
6
5

Bhubaneswar

0.0
0.0
0.0
189.7

56.7
89.7
43.3

Three-Star &
Two-Star
14

Hyderabad

Five-Star
Deluxe, FiveFour-Star & Star & FourThree-Star
Star
7
6

Bhubaneswar

Average Number of Food & Beverage Outlets Per Hotel

Total Average Rooms

Single
Double
Suites

Air-Conditioned

COMPOSITION
Number of Responses

Five-Star,
Four-Star
&Three-Star
10

Ahm'bad

Typical Room Profile of an Average Hotel

2.5
2.0
2.9
1.5
64.1

71.7
28.3
100.0

94.4%
5.6
100.0

Three-Star &
Two-Star
12

Indore

1.9
0.8
0.9
3.7

Three-Star &
Two-Star
12

Indore

0.0
0.0
0.0
45.8

1.8
40.2
3.9

Three-Star &
Two-Star
12

Indore

1.8
2.5
2.3
2.0
25.0

32.3
67.8
100.0

26.4%
73.6
100.0

Five-Star
Deluxe, FiveStar &
Heritage
7

1.8
2.0
2.0
1.5
36.0

53.7
46.3
100.0

60.4%
39.6
100.0

Four-Star&
Three-Star
9

1.7
1.2
1.8
4.7

Four-Star&
Three-Star
10

Jaipur

2.4
1.4
0.9
4.6

Five-Star
Deluxe, FiveStar &
Heritage
8

1.4
0.7
0.0
76.0

0.2
67.2
6.6

Four-Star &
Three-Star
11

Jaipur

0.0
0.0
0.0
87.1

8.5
61.4
17.3

Five-Star
Deluxe, FiveStar &
Heritage
8

Jaipur

3.0
4.0
3.2
2.1
38.3

56.7
43.4
100.0

74.3%
25.7
100.0

Four-Star &
Three-Star
14

Kochi

2.4
1.1
2.3
5.7

Four-Star &
Three-Star
15

Kochi

0.3
5.6
0.0
57.8

5.4
35.5
11.0

Four-Star &
Three-Star
15

Kochi

2.7
3.0
1.0
1.7
9.7

14.1
85.9
100.0

66.0%
34.0
100.0

Four-Star,ThreeStar,TwoStar&Heritage
5

Kottayam

1.8
0.5
1.0
3.3

Four-Star,ThreeStar,TwoStar&Heritage
4

Kottayam

0.0
2.8
0.0
44.5

0.0
37.8
3.8

Four-Star,ThreeStar,TwoStar&Heritage
6

Kottayam

TABLE 4-1: Indian Hotel Industry Twelve Other Cities: Facilities and Guest Analysis

1.8
2.0
3.4
1.6
45.0

37.5
62.5
100.0

79.0%
20.8
100.0

FourStar,ThreeStar,Two-Star
& Heritage
6

Mysore

1.6
1.1
0.7
3.4

FourStar,ThreeStar,Two-Star
& Heritage
7

Mysore

0.0
11.6
0.5
62.3

0.0
44.6
5.5

FourStar,ThreeStar,Two-Star
& Heritage
8

Mysore

2.0
2.5
1.3
2.3
18.3

28.2
71.8
100.0

91.5%
8.5
100.0

TwoStar,OneStar &
Heritage
8

Shimla

6.0
2.7
2.0
3.0
45.8

43.1
56.9
100.0

55.4%
44.6
100.0

Three-Star
& Two-Star
7

Thiruv'puram

2.3
0.7
0.7
3.7

Three-Star
& Two-Star
6

TwoStar,OneStar &
Heritage
9
1.0
0.8
0.6
2.3

Thiruv'puram

0.1
3.9
0.0
58.5

0.0
48.8
5.8

Three-Star
& Two-Star
8

Thiruv'puram

Shimla

4.7
22.9
5.3
34.6

0.0
1.7
0.0

TwoStar,OneStar &
Heritage
10

Shimla

1.9
1.9
1.7
2.0
25.5

46.4
53.6
100.0

67.0%
33.0
100.0

Three-Star,
Two-Star
&One-Star
9

Udaipur

1.7
0.8
0.2
2.6

Three-Star,
Two-Star
&One-Star
9

Udaipur

0.0
3.6
0.0
40.3

1.9
30.5
4.3

Three-Star,
Two-Star
&One-Star
10

Udaipur

4.1
2.6
3.0
1.9
51.3

73.0
17.0
100.0

75.0%
25.0
100.0

FourStar,ThreeStar & TwoStar


8

Vadodara

1.4
0.0
1.5
2.9

FourStar,ThreeStar & TwoStar


8

Vadodara

0.0
0.0
0.0
62.7

8.7
50.3
3.7

FourStar,ThreeStar & TwoStar


9

Vadodara

Page 48

Male
Female
Male
Female
Male
Female

2.1

12.2
1.0
17.2
0.4
106.4
3.6
140.8

67.6

49.3

64.0
36.1

Supervisors

Staff

Total Avg. Trained Employees*


Total Avg. Un-Trained Employees

87.9
12.2

68.9

97.5

97.1%

Indore

1.4

6.5
0.6
20.2
2.1
75.9
15.2
120.5

Indore

2.8

9.5
3.3
11.3
1.9
82.6
3.2
111.8

65.1
34.9

50.8

69.5

75.0%

67.5
32.5

49.9

62.7

90.0%

41.6
58.4

31.3

44.6

49.0%

Five-Star
Deluxe, FiveStar & Four- Three-Star & Three-Star &
Star
Two-Star
Two-Star
3
9
6

Hyderabad

1.8

38.8
11.4
28.8
6.8
257.0
28.0
370.8

Five-Star
Deluxe, FiveStar & Four- Three-Star & Three-Star &
Star
Two-Star
Two-Star
5
13
12

Hyderabad

1.2

10.2
0.7
10.1
2.0
68.8
4.8
96.6

95.4
4.6

89.7

97.6

98.8%

84.5
15.5

76.7

78.8

98.0%

Five-Star
Deluxe, FiveStar & Four-Star &
Heritage Three-Star
7
11

Jaipur

1.7

13.9
2.0
14.7
1.1
108.9
5.0
145.6

Five-Star
Deluxe, FiveStar & Four-Star &
Heritage Three-Star
7
11

Jaipur

82.5
17.5

79.3

89.0

79.1%

Four-Star &
Three-Star
13

Kochi

1.7

9.4
1.5
11.0
1.9
47.9
10.6
82.3

Four-Star &
Three-Star
14

Kochi

1.6

9.5
1.9
9.8
1.1
76.4
8.6
107.3

97.1
2.9

91.4

100.0

100.0%

129.9
-29.9

200.7

89.1

100.0%

Kottayam
Mysore
FourFourStar,ThreeStar,Two- Star,ThreeStar & Star,Two-Star
Heritage
& Heritage
6
5

2.1

10.2
1.7
9.8
2.0
58.0
11.7
93.3

Kottayam
Mysore
FourFourStar,ThreeStar,Two- Star,ThreeStar & Star,Two-Star
& Heritage
Heritage
6
8

* Trained Employees includes those with a minimum one year certificate course in an educational institute; however, some hotels may have included those with short term (in-house) training

74.9%

Four-Star &
Three-Star
4

FiveStar,FourStar & ThreeStar


6

Managers

COMPOSITION
Number of Responses

Bhubaneswar

Ahm'bad

Average Percentage of Trained Employees Per Hotel

1.4

9.8
1.6
13.8
2.1
68.0
3.3
98.6

Four-Star &
Three-Star
5

FiveStar,FourStar & ThreeStar


9

Average Number of Employees per Room

Total

Staff

Supervisors

Managers

COMPOSITION
Number of Responses

Bhubaneswar

Ahm'bad

Average Number of Total Employees Per Hotel (Permanent / Contract / Full Time / Part Time)

TABLE 4-2: Indian Hotel Industry Twelve Other Cities: Staffing

68.1
31.9

44.2

60.0

100.0%

TwoStar,OneStar &
Heritage
5

Shimla

1.1

2.6
0.7
2.3
0.1
28.8
0.9
35.3

TwoStar,OneStar &
Heritage
9

Shimla

Udaipur

Udaipur

0.8

2.9
0.0
3.4
0.6
25.6
1.9
34.3

74.5
25.5

68.9

74.6

80.0%

78.1
21.9

61.7

80.2

92.5%

Three-Star,
Three-Star Two-Star &
& Two-Star One-Star
5
8

Thiruv'puram

1.5

8.9
0.1
5.3
2.3
52.4
18.7
87.7

Three-Star,
Three-Star Two-Star &
& Two-Star One-Star
7
9

Thiruv'puram

84.9
15.1

78.3

85.4

91.2%

FourStar,ThreeStar & TwoStar


6

Vadodara

1.7

7.0
1.4
12.9
2.4
81.5
3.8
108.9

FourStar,ThreeStar & TwoStar


8

Vadodara

Page 49
11.4
59.6
8.5
38.3
33.5
33.2
66.8
8.8
0.0
5.3
0.0
3.7
9.9
27.7
39.1
0.5
0.1
0.0
1.1
1.7
37.4%

12.7
3.9
2.1
0.0
11.0
9.5
39.2
32.6

0.8
0.3
0.3
0.0
1.4
31.3%

53.7%
20.0
24.2
0.2
1.0
0.9
100.0

91
16,186
53.2%
3,211

13.8
53.0
52.9
136.6
15.8
28.2
71.8

64.2%
31.9
2.6
0.3
0.6
0.5
100.0

82
18,019
63.4%
3,453

Four-Star,
Three-Star
4

Four-Star,
Three-Star &
Two-Star
5

0.3
0.2
1.0
0.2
1.7
58.3%

12.1
9.3
3.9
0.6
4.8
8.1
38.8
60.0

ID
ID
ID
42.5
0.0
1.3
98.7

47.6%
18.8
25.8
0.4
3.0
4.4
100.0

153
35,783
54.5%
5,169

Five-Star
Deluxe, FiveStar & FourStar
4

0.5
0.3
0.9
1.2
2.9
25.6%

6.5
0.3
0.6
0.8
19.1
8.0
35.3
28.7

19.6
78.5
51.7
1.7
1.9
36.0
64.0

52.8%
28.7
3.6
0.2
6.8
7.9
100.0

94
14,407
46.6%
3,060

Three-Star &
Two-Star
6

Hyderabad

0.9
0.4
0.4
1.1
2.8
16.1%

5.5
0.9
1.2
0.1
3.2
11.4
22.2
18.9

32.2
78.0
205.7
649.0
5.8
58.9
41.1

38.3%
45.9
12.1
0.1
0.2
3.5
100.0

49
9,296
62.3%
1,694

Three-Star &
Two-Star
10

Indore

Jaipur

0.0
0.0
0.0
0.1
0.1
49.3%

19.6
0.7
0.3
0.0
5.6
8.6
34.8
49.5

5.7
36.6
11.6
48.5
2.9
15.8
84.2

65.1%
20.7
11.0
0.5
0.8
2.0
100.0

84
18,462
56.5%
6,614

0.3
0.2
0.9
2.6
4.0
29.3%

7.0
1.2
3.7
1.1
8.1
9.8
30.9
33.3

13.9
69.6
126.9
34.9
11.0
35.8
64.2

58.6%
24.4
14.1
0.2
1.4
1.3
100.0

81
19,113
63.3%
2,392

Five-Star
Deluxe, FiveStar & Four-Star &
Heritage
Three-Star
3
7

* Minor operated departments include: laundry, gift shop, business centre, news stand, sports, health club, garage, parking and so forth
** Net Income is before depreciation, interest payments and taxes

REVENUE
Rooms
Food & Beverage
Banquet & Conferences
Telephone & Other
Minor Operated*
Rental & Other Income
Total
DEPARTMENTAL EXPENSES
Rooms
Food & Beverage
Telephone & Other
Minor Operated*
Rental & Other Income
Total
DEPARTMENTAL INCOME
OPERATING EXPENSES
Administrative & General
Management Fee
Marketing
Franchise Fees
Property Operations & Maintenance
Energy
Total
HOUSE PROFIT
FIXED EXPENSES
Property Taxes
Insurance
Other Fixed Charges
Rent
Total
NET INCOME**

Average Total Rooms Per Hotel:


Average Occupied Rooms Per Hotel:
Average Occupancy Per Hotel:
Average Rate Per Hotel (`):

COMPOSITION
Number of Responses

Bhubaneswar

Ahm'bad

0.3
0.2
1.7
0.4
2.6
22.0%

10.0
2.4
1.9
0.0
8.9
9.6
32.9
24.6

12.2
60.0
171.4
107.2
27.7
42.6
57.4

36.4%
53.1
8.9
0.1
0.4
1.2
100.0

55
12,089
69.5%
1,878

Four-Star &
Three-Star
5

Kochi

Mysore

0.2
0.1
0.4
0.0
0.8
76.8%

2.8
0.5
0.5
0.0
1.5
3.4
8.7
77.5

7.2
13.6
101.1
43.9
146.1
13.8
86.3

13.5%
80.6
5.0
0.1
0.2
0.7
100.0

43
6,521
38.5%
2,396

1.3
0.7
0.7
3.4
6.1
42.5%

6.1
4.8
1.3
0.0
6.0
7.8
26.0
48.6

12.9
48.7
178.2
56.0
2.6
25.4
74.6

64.5%
24.0
3.5
0.1
6.3
1.7
100.0

68
15,443
71.4%
4,634

Four-Star,Three- Four-Star,ThreeStar,Two-Star &


Star,Two-Star
Heritage
&Heritage
4
4

Kottayam

0.0
0.8
0.0
6.1
7.0
11.4%

2.4
0.0
1.5
0.0
17.7
12.6
34.1
8.4

20.3
92.1
ID
14.0
0.0
57.5
42.5

49.6%
49.8
0.1
0.0
0.1
0.3
100.0

33
4,751
45.6%
17,212

TwoStar,OneStar &
Heritage
5

Shimla

0.4
0.9
2.4
0.5
4.2
17.4%

16.0
1.7
2.9
3.9
7.4
8.2
40.0
21.5

17.1
69.5
140.0
95.7
7.1
38.5
61.5

57.9%
32.4
7.2
0.5
0.3
1.7
100.0

57
13,233
63.4%
2,175

Three-Star
& Two-Star
5

Thiruv'puram

TABLE 4-3: Indian Hotel Industry Twelve Other Cities: Financial Report Percentage of Revenue (2010-11)
Vadodara

0.8
0.5
0.2
0.0
1.5
47.6%

2.5
0.4
2.0
0.4
0.8
6.7
12.8
49.1

37.0
85.6
276.3
244.3
1.8
38.1
61.9

47.8%
20.1
1.2
0.3
0.3
30.3
100.0

33
6,462
60.6%
1,302

0.6
0.2
0.5
0.4
1.7
48.8%

4.5
3.2
2.1
0.0
2.6
9.6
21.9
50.5

6.9
49.3
91.2
58.8
1.5
27.5
72.5

49.7%
24.2
22.4
0.6
0.9
2.1
100.0

70
19,270
80.4%
2,967

FourThree-Star, Star,ThreeTwo-Star & Star & TwoOne-Star


Star
4
5

Udaipur

Page 50
32,381
32,381
2,501,140
306,560
235,405
98,925
13,866
120,804
206,292
981,852
1,519,280
6,977
4,837
25,325
4,556
41,695
1,477,590

94,097
56,533
39,995
105,699
296,323
417,979
5,376
1,387
276
11,522
18,561
399,418

149,543
45,294
25,182
170
129,667
111,274
461,129
384,121

9,847
3,095
2,978
335
16,255
367,866

1,206,830
476,100
654,462
9,321
76,251
110,551
2,533,520

65,340
281,696
160
4,231
3,041
354,469
714,302

574,329
213,807
258,611
1,898
11,053
9,075
1,068,770

153
35,783
54.5%
5,169

104,426
215,432
1,683
9,255
864
331,661
845,250

755,122
375,238
31,119
3,183
6,774
5,475
1,176,910

91
16,186
53.2%
3,211

Five-Star
Deluxe, FiveStar & FourStar
4

4,663
2,882
8,016
10,588
26,150
230,114

57,923
2,701
5,508
6,909
170,273
71,485
314,799
256,264

92,173
225,790
834
1,059
1,369
321,225
571,063

471,457
255,848
31,795
1,615
60,797
70,777
892,288

94
14,407
46.6%
3,060

Three-Star &
Two-Star
6

Hyderabad

7,682
3,682
3,329
8,830
23,522
135,885

46,800
7,310
9,809
647
26,650
96,219
187,435
159,407

103,964
382,017
2,040
8,142
1,702
497,865
346,843

323,308
387,702
101,990
992
1,255
29,461
844,708

49
9,296
62.3%
1,694

Three-Star &
Two-Star
10

Indore

Jaipur

33
2,846
2,879
1,097,690

435,353
15,890
6,467
39
123,641
192,043
773,434
1,100,570

82,404
257,884
1,199
8,382
1,265
351,134
1,874,000

1,448,010
460,429
245,172
10,364
17,281
43,875
2,225,140

84
18,462
56.5%
6,614

2,882
2,117
8,452
25,550
39,000
282,680

67,881
11,806
35,413
10,418
78,024
95,092
298,634
321,681

78,595
259,106
2,056
4,869
1,327
345,953
620,314

566,432
235,751
136,420
1,620
13,934
12,112
966,267

81
19,113
63.3%
2,392

Five-Star
Deluxe, FiveStar & Four-Star &
Heritage Three-Star
3
7

* Minor operated departments include: laundry, gift shop, business centre, news stand, sports, health club, garage, parking and so forth
** Net Income is before depreciation, interest payments and taxes

REVENUE (`)
Rooms
Food & Beverage
Banquet & Conferences
Telephone & Other
Minor Operated*
Rental & Other Income
Total
DEPARTMENTAL EXPENSES ( `)
Rooms
Food & Beverage
Telephone & Other
Minor Operated*
Rental & Other Income
Total
DEPARTMENTAL INCOME ( `)
OPERATING EXPENSES ( `)
Administrative & General
Management Fee
Marketing
Franchise Fees
Property Operations & Maintenance
Energy
Total
HOUSE PROFIT (`)
FIXED EXPENSES(`)
Property Taxes
Insurance
Other Fixed Charges
Rent
Total
NET INCOME(`)**

82
18,019
63.4%
3,453

Four-Star,
Three-Star
4

Four-Star,
Three-Star &
Two-Star
5

Average Total Rooms Per Hotel:


Average Occupied Rooms Per Hotel:
Average Occupancy Per Hotel:
Average Rate Per Hotel (`):

COMPOSITION
Number of Responses

Bhubaneswar

Ahm'bad

3,738
2,575
18,909
4,269
29,491
249,676

113,327
27,273
22,022
101,025
109,135
372,782
279,167

50,400
422,233
2,331
4,364
3,636
482,964
651,949

412,702
603,084
100,582
1,360
4,073
13,113
1,134,910

55
12,089
69.5%
1,878

Four-Star &
Three-Star
5

Kochi

5,794
2,716
11,539
20,049
2,047,910

75,869
13,078
12,223
41,209
90,689
233,068
2,067,960

25,928
309,219
2,333
2,232
26,987
366,699
2,301,030

360,547
2,149,300
132,017
2,308
5,084
18,468
2,667,730

43
6,521
38.5%
2,396

Kottayam
FourStar,ThreeStar,TwoStar &
Heritage
4

2,493,270
2,499,700
7,104
427
5,329
16,390
5,022,210

33
4,751
45.6%
17,212

TwoStar,OneStar &
Heritage
5

21,379
11,489
10,742
55,691
99,301
693,661

99,526
78,029
21,500
98,379
127,335
424,768
792,962

555
41,546
1,646
306,524
350,272
70,542

118,127
75,617
887,005
633,499
1,714,250
420,814

3,411
7,909
20,505
4,139
35,965
150,544

138,331
14,470
25,446
33,450
64,094
70,592
346,383
186,509

85,631
238,314
5,585
2,735
1,045
333,310
532,892

501,512
281,031
62,108
3,990
2,857
14,704
866,202

57
13,233
63.4%
2,175

Three-Star
& Two-Star
5

Shimla Thiruv'puram

135,320
506,883
218,165 2,309,880
1,871
69,641
57,629
744
699
413,684 2,887,150
1,217,730 2,135,060

1,052,400
391,430
56,217
1,050
102,956
27,360
1,631,410

68
15,443
71.4%
4,634

Mysore
FourStar,ThreeStar,TwoStar
&Heritage
4

TABLE 4-4: Indian Hotel Industry Twelve Other Cities: Financial Report Amount Per Available Room (2010-11)
Vadodara

4,206
2,550
1,115
176
8,046
255,785

13,229
2,229
10,534
2,290
4,344
36,137
68,763
263,831

94,970
97,786
4,534
4,344
2,931
204,566
332,595

256,855
107,756
6,427
1,641
1,779
162,702
537,160

33
6,462
60.6%
1,302

8,963
3,635
8,121
6,656
27,374
798,971

72,897
52,588
33,603
526
41,666
157,457
358,737
826,345

55,904
375,509
9,483
9,043
531
450,469
1,185,080

812,263
395,512
366,955
10,401
15,392
35,029
1,635,550

70
19,270
80.4%
2,967

FourThree-Star, Star,ThreeTwo-Star & Star & TwoOne-Star


Star
4
5

Udaipur

Page 51
365
1,575
1
24
17
1,982
3,994
526
316
224
591
1,657
2,337
30
8
2
64
104
2,233

684
207
115
1
593
509
2,109
1,757

45
14
14
2
74
1,682

3,211
1,195
1,446
11
62
51
5,976

91
16,186
53.2%
3,211

478
985
8
42
4
1,517
3,865

3,453
1,716
142
15
31
25
5,382

82
18,019
63%
3,453

30
21
108
20
179
6,328

1,313
1,008
424
59
517
884
4,205
6,507

139
139
10,712

5,169
2,039
2,803
40
327
473
10,851

153
35,783
54.5%
5,169

Indore

30
19
52
69
170
1,493

376
18
36
45
1,105
464
2,043
1,663

598
1,465
5
7
9
2,085
3,706

3,060
1,660
206
10
395
459
5,791

94
14,407
46.6%
3,060

40
19
17
46
123
712

245
38
51
3
140
504
982
835

545
2,001
11
43
9
2,608
1,817

1,694
2,031
534
5
7
154
4,425

49
9,296
62.3%
1,694

Three-Star & Three-Star &


Two-Star
Two-Star
6
10

Hyderabad

Five-Star
Deluxe, FiveFour-Star, Star & FourThree-Star
Star
4
4

Bhubaneswar

0
13
13
5,014

1,989
73
30
0
565
877
3,533
5,027

376
1,178
5
38
6
1,604
8,560

6,614
2,103
1,120
47
79
200
10,164

84
18,462
56.5%
6,614

12
9
36
108
165
1,194

287
50
150
44
329
402
1,261
1,358

332
1,094
9
21
6
1,461
2,620

2,392
996
576
7
59
51
4,080

81
19,113
63.3%
2,392

Five-Star
Deluxe, FiveStar & Four-Star &
Heritage Three-Star
3
7

Jaipur

* Minor operated departments include: laundry, gift shop, business centre, news stand, sports, health club, garage, parking and so forth
** Net Income is before depreciation, interest payments and taxes

REVENUE (`)
Rooms
Food & Beverage
Banquet & Conferences
Telephone & Other
Minor Operated*
Rental & Other Income
Total
DEPARTMENTAL EXPENSES ( `)
Rooms
Food & Beverage
Telephone & Other
Minor Operated*
Rental & Other Income
Total
DEPARTMENTAL INCOME ( `)
OPERATING EXPENSES ( `)
Administrative & General
Management Fee
Marketing
Franchise Fees
Property Operations & Maintenance
Energy
Total
HOUSE PROFIT (`)
FIXED EXPENSES(`)
Property Taxes
Insurance
Other Fixed Charges
Rent
Total
NET INCOME(`)**

Average Total Rooms Per Hotel:


Average Occupied Rooms Per Hotel:
Average Occupancy Per Hotel:
Average Rate Per Hotel (`):

COMPOSITION
Number of Responses

Four-Star,
Three-Star &
Two-Star
5

Ahm'bad

17
12
86
19
134
1,136

516
124
100
460
497
1,696
1,270

229
1,921
11
20
17
2,197
2,966

1,878
2,744
458
6
19
60
5,163

64
13,237
60.4%
2,610

Four-Star &
Three-Star
8

Kochi

39
18
77
133
13,608

504
87
81
274
603
1,549
13,741

172
2,055
16
15
179
2,437
15,290

2,396
14,281
877
15
34
123
17,726

43
6,521
38.5%
2,396

Kottayam
FourStar,ThreeStar,TwoStar &
Heritage
4

94
51
47
245
437
3,054

438
344
95
433
561
1,870
3,492

596
961
8
254
3
1,822
5,362

4,634
1,724
248
5
453
120
7,184

68
15,443
71.4%
4,634

Mysore
FourStar,ThreeStar,TwoStar
&Heritage
4

4
287
11
2,116
2,418
487

816
522
6,123
4,373
11,834
2,905

3,499
15,946
481
5
19,932
14,740

17,212
17,257
49
3
37
113
34,671

15
34
89
18
156
653

600
63
110
145
278
306
1,503
809

371
1,034
24
12
5
1,446
2,312

2,175
1,219
269
17
12
64
3,757

57
13,233
63.4%
2,175

Three-Star
& Two-Star
5

TwoStar,OneStar &
Heritage
5
33
4,751
45.6%
17,212

Thiruv'puram

Shimla

Vadodara

21
13
6
1
41
1,296

67
11
53
12
22
183
349
1,337

481
496
23
22
15
1,037
1,686

1,302
546
33
8
9
825
2,723

33
6,462
60.6%
1,302

33
13
30
24
100
2,919

266
192
123
2
152
575
1,311
3,019

204
1,372
35
33
2
1,646
4,330

2,967
1,445
1,341
38
56
128
5,975

70
19,270
80.4%
2,967

FourThree-Star, Star,ThreeTwo-Star & Star & TwoOne-Star


Star
4
5

Udaipur

TABLE 4-5: Indian Hotel Industry Twelve Other Cities: Financial Report Amount Per Occupied Room (2010-11)

Page 52

FiveStar,FourStar & ThreeStar


6

Ahm'bad

3.0%
1.9
2.8
0.0
10.5
1.2
12.1
2.6
3.4
2.2
0.1
42.0
1.0
8.6
9.0
0.0
100.0

FiveStar,FourStar & ThreeStar


4

Ahm'bad

Hyderabad

Hyderabad

9.3%
44.3
20.3
2.3
2.9
2.4
0.6
8.3
0.3
0.6
9.0
100.0

3.0%
33.1
5.3
5.1
12.7
3.9
2.9
12.7
11.6
2.0
7.7
100.0

3.7%
3.4
2.7
0.3
11.2
3.5
17.7
7.9
6.3
4.1
2.7
1.5
5.5
7.3
11.0
11.3
100.0

0.5%
3.5
4.0
0.0
3.5
3.5
8.5
3.5
2.5
2.5
1.0
1.0
1.0
9.0
15.5
40.5
100.0

5.6%
2.0
1.8
0.8
4.2
4.2
6.8
1.0
1.0
17.8
4.8
3.2
7.6
11.6
19.4
8.2
100.0

Five Star
Deluxe, FiveFour-Star & Star & Four- Three-Star &
Three-Star
Star
Two-Star
4
4
7

Bhubaneswar

2.6%
49.9
12.2
1.1
11.3
2.9
4.4
4.0
7.1
2.6
2.0
100.0

Five Star
Deluxe, FiveFour-Star & Star & Four- Three-Star &
Three-Star
Star
Two-Star
6
4
7

Bhubaneswar

3.3%
2.0
4.7
0.0
9.0
3.3
2.0
25.0
0.3
3.7
9.0
1.0
0.0
5.3
7.7
23.7
100.0

Three-Star &
Two-Star
4

Indore

0.3%
49.4
1.8
3.5
17.3
2.3
2.0
16.2
3.3
2.3
1.6
100.0

Three-Star &
Two-Star
10

Indore

Jaipur

0.4%
35.8
8.3
2.1
11.9
7.4
4.9
6.3
5.8
13.4
3.9
100.0

1.0%
5.2
1.9
0.5
0.6
17.8
12.6
0.9
2.0
13.2
0.5
1.0
1.1
16.8
7.6
17.3
100.0

2.8%
2.8
3.5
0.8
2.3
8.3
10.0
5.3
5.0
14.0
0.5
2.0
0.8
10.0
17.8
14.5
100.0

Five-Star
Deluxe, FiveStar & Four-Star &
Heritage Three-Star
2
4

Jaipur

0.2%
3.6
19.8
1.6
15.2
14.8
6.3
2.8
5.2
29.5
1.0
100.0

Five-Star
Deluxe, FiveStar & Four-Star &
Heritage Three-Star
6
8

* ASEAN: Association of South East Asian Nations


** SAARC: South Asian Association for Regional Co-operation - India, Pakistan, Bangladesh, Sri Lanka, Nepal, Bhutan, Maldives

ASEAN*
Australia
Canada
Caribbean
China
France
Germany
Japan
Middle east
Other European
Russia
SAARC **
South Africa
UK
USA
Other
Total

COMPOSITION
Number of Responses

Country of Origin of Guests

Airline Crew
2.5%
Business Traveller - Domestic
59.3
Business Traveller - Foreign
17.0
Complimentary Rooms
0.4
Domestic - Tourists / Leisure FIT
3.4
Foreign - Tourists / Leisure FIT
2.4
Meeting Participants (Less than 100 Attendees)
1.2
Meeting Participants (Over 100 Attendees)
8.0
Tour Groups - Domestic
1.5
Tour Groups - Foreign
1.4
Other
2.9
Total
100.0

COMPOSITION
Number of Responses

Market Segmentation

TABLE 4-6: Indian Hotel Industry Twelve Other Cities: Market Data

10.0%
8.3
2.3
1.4
2.8
4.4
5.6
4.5
11.6
7.1
1.2
6.1
9.1
12.7
7.1
5.7
100.0

Four-Star &
Three-Star
9

Kochi

0.1%
38.6
7.7
2.4
13.4
6.8
4.5
8.1
13.0
4.8
0.7
100.0

Four-Star &
Three-Star
13

Kochi

1.0%
4.3
5.0
0.0
0.2
13.8
11.8
0.0
12.2
12.4
2.2
0.0
1.0
22.0
13.0
1.2
100.0

Kottayam
FourStar,ThreeStar,TwoStar &
Heritage
5

0.0%
6.3
6.0
1.0
22.0
37.8
6.8
1.7
12.7
5.7
0.0
100.0

Kottayam
FourStar,ThreeStar,TwoStar &
Heritage
6

7.0%
4.0
4.0
0.0
0.7
7.0
13.3
2.8
2.7
6.7
1.0
1.7
0.8
15.7
15.0
17.7
100.0

Mysore
FourStar,ThreeStar,TwoStar &
Heritage
4

0.0%
27.5
14.8
1.0
36.8
6.5
1.0
2.5
3.8
5.5
0.8
100.0

Mysore
FourStar,ThreeStar,TwoStar &
Heritage
4

0.0%
4.3
5.3
0.7
15.7
4.7
5.0
1.0
0.3
1.3
4.7
1.3
1.0
38.0
9.0
7.7
100.0

TwoStar,OneStar &
Heritage
5

Shimla

2.3%
6.5
1.3
1.3
51.8
4.5
4.5
4.6
20.0
2.4
1.0
100.0

TwoStar,OneStar &
Heritage
8

Shimla

0.3%
6.3
2.3
0.0
6.3
4.0
4.5
1.0
0.8
22.0
10.0
2.8
0.1
22.0
14.3
3.6
100.0

Three-Star
& Two-Star
4

Thiruv'puram

0.6%
24.6
4.2
2.7
18.6
15.6
5.6
2.1
13.4
11.4
1.2
100.0

Three-Star
& Two-Star
7

Thiruv'puram

Vadodara

Vadodara

38.0%
51.6
12.3
1.3
5.0
3.3
7.3
12.1
2.6
1.5
2.8
100.0

2.2%
1.3
4.6
1.7
0.6
5.9
33.3
3.0
1.3
19.5
2.0
0.1
0.0
3.8
10.6
10.2
100.0

4.3%
1.5
1.0
0.5
7.5
3.5
9.5
3.8
6.5
12.5
2.0
5.3
2.0
10.0
9.0
21.3
100.0

FourThree-Star, Star,ThreeTwo-Star & Star & TwoOne-Star


Star
4
4

Udaipur

25.0%
15.0
9.6
1.4
29.4
15.6
5.0
5.6
13.1
5.0
0.0
100.0

FourThree-Star, Star,ThreeTwo-Star & Star & TwoOne-Star


Star
8
8

Udaipur

Page 53

66.7%
72.9
65.1
59.1
58.4
59.9
59.2
58.7
61.9
63.6
60.2
66.3

Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday

COMPOSITION
Number of Responses
44.9%
57.1
61.0
57.0
49.4
39.9
32.9

Four-Star,
Three-Star &
Two-Star
7

FiveStar,FourStar & ThreeStar


5

56.0%
65.6
62.6
65.8
55.8
39.4
39.4

Bhubaneswar

Ahm'bad

69.2%
67.2
55.8
54.3
54.1
46.1
44.0
42.9
45.4
46.8
63.7
73.2

Four-Star,
Three-Star &
Two-Star
7

FiveStar,FourStar & ThreeStar


6

Average Daily Occupancy

January
February
March
April
May
June
July
August
September
October
November
December

COMPOSITION
Number of Responses

Bhubaneswar

Ahm'bad

Average Monthly Occupancy


Indore

50.9%
50.1
45.0
51.2
49.6
49.2
45.0
48.7
48.7
50.5
56.8
60.4

Indore

68.3%
67.8
60.0
62.1
67.8
66.1
57.2
55.4
56.1
66.2
69.0
72.1

59.7%
65.0
66.3
64.7
55.3
37.3
42.0

50.4%
51.2
51.3
57.6
51.3
54.9
54.6

57.9%
61.1
62.5
63.2
63.5
51.2
36.8

Five-Star
Deluxe, FiveStar & Four- Three-Star & Three-Star &
Star
Two-Star
Two-Star
3
10
12

Hyderabad

47.6%
57.1
51.6
46.7
49.5
54.4
55.6
58.4
45.8
54.3
59.3
58.4

Five-Star
Deluxe, FiveStar & Four- Three-Star & Three-Star &
Star
Two-Star
Two-Star
4
12
10

Hyderabad
Kochi

70.4%
71.3
62.5
48.8
40.9
40.3
47.3
51.6
55.6
62.1
72.9
72.6

Kochi

71.0%
69.2
60.0
59.5
58.6
54.5
56.1
58.8
61.7
62.8
74.1
76.5

64.0%
65.5
66.5
67.0
66.0
65.5
61.0

51.2%
49.7
44.8
46.0
48.7
47.0
41.8

54.2%
57.3
59.7
59.9
59.6
54.3
52.9

Five-Star
Deluxe, FiveStar & Four-Star & Four-Star &
Heritage Three-Star Three-Star
2
6
10

Jaipur

73.3%
87.1
77.0
56.6
32.6
29.1
38.3
52.3
53.3
62.6
83.4
77.4

Five-Star
Deluxe, FiveStar & Four-Star & Four-Star &
Heritage Three-Star Three-Star
7
8
11

Jaipur

42.3%
39.2
40.7
42.5
46.2
57.5
45.4

Kottayam
FourStar,ThreeStar,TwoStar &
Heritage
6

73.2%
75.2
55.2
47.7
48.0
45.0
51.4
61.1
60.7
61.5
63.2
74.3

Kottayam
FourStar,ThreeStar,TwoStar &
Heritage
6

TABLE 4-7: Indian Hotel Industry Twelve Other Cities: Monthly and Daily Occupancy

55.0%
51.2
56.2
59.8
74.0
81.4
73.4

Mysore
FourStar,ThreeStar,TwoStar &
Heritage
5

65.3%
48.3
45.5
62.3
77.8
61.0
51.3
56.8
60.0
75.8
71.5
75.5

Mysore
FourStar,ThreeStar,TwoStar &
Heritage
6

36.4%
34.1
34.9
36.7
60.4
76.6
52.3

TwoStar,OneStar &
Heritage
7

Udaipur

Vadodara

73.2%
70.9
62.1
56.4
40.7
33.6
33.9
46.0
49.4
55.4
67.1
74.9

Vadodara

76.0%
79.8
74.1
74.3
75.9
73.1
74.8
73.9
76.8
77.6
75.1
77.7

45.0%
68.8
71.7
68.3
65.0
57.5
52.5

42.0%
41.0
41.0
40.0
49.0
55.0
50.0

77.0%
84.0
85.7
81.7
69.4
63.3
57.2

FourThree-Star, Star,ThreeThree-Star Two-Star & Star & Two& Two-Star


One-Star
Star
6
5
6

Udaipur

59.3%
59.0
49.6
41.1
38.9
30.1
36.1
41.7
48.7
63.7
73.0
68.1

FourThree-Star, Star,ThreeThree-Star Two-Star & Star & Two& Two-Star


One-Star
Star
7
7
8

Shimla Thiruv'puram

32.9%
28.0
69.9
51.3
72.6
82.9
48.7
39.4
34.9
45.3
43.3
51.3

TwoStar,OneStar &
Heritage
7

Shimla Thiruv'puram

Page 54

0.9%
65.0
1.8
13.9
6.7
7.2
1.6
3.0
100.0

2.4%
45.2
1.3
8.0
11.4
15.4
4.8
11.4
100.0

Four-Star,
Three-Star &
Two-Star
7

FiveStar,FourStar & ThreeStar


5
1.0%
71.5
6.5
2.0
1.0
12.0
3.0
3.0
100.0

2.5%
62.8
1.4
2.0
18.3
0.9
3.6
8.6
100.0

Five-Star
Deluxe, FiveStar & Four- Three-Star &
Star
Two-Star
2
8

Hyderabad

0.0%
70.7
0.4
7.5
10.4
0.8
3.8
6.4
100.0

Three-Star &
Two-Star
12

Indore

Direct Mail
Hotel Web Site
Loyalty card program
Merchandising
Other Internet site
Outdoor Advertising
Print Advertising
Promotions
Radio Advertising
Telemarketing
TV Advertising

COMPOSITION
Number of Responses
71.4
85.7
42.9
14.3
71.4
57.1
100.0
100.0
71.4
85.7
71.4

Four-Star,
Three-Star &
Two-Star
7

FiveStar,FourStar & ThreeStar


6

83.3
100.0
50.0
16.7
66.7
66.7
66.7
83.3
66.7
83.3
16.7

Bhubaneswar

Ahm'bad

Hyderabad

66.7
100.0
100.0
0.0
100.0
66.7
100.0
100.0
33.3
66.7
0.0

100.0
66.7
44.4
22.2
44.4
55.6
77.8
33.3
22.2
55.6
22.2

Five-Star
Deluxe, FiveStar & Four- Three-Star &
Star
Two-Star
3
9

Marketing Media - Percentage of Hotels Using Each Media

81.8
81.8
27.3
36.4
45.5
36.4
90.9
90.9
72.7
27.3
27.3

Three-Star &
Two-Star
11

Indore

Kochi

7.7%
19.3
1.4
3.2
57.7
2.3
5.1
3.3
100.0

9.3%
49.0
0.3
6.7
21.4
4.7
3.1
5.4
100.0

Kochi

100.0
100.0
66.7
50.0
50.0
66.7
100.0
100.0
33.3
66.7
0.0

66.7
88.9
55.6
44.4
77.8
44.4
77.8
100.0
77.8
55.6
11.1

91.7
91.7
33.3
25.0
91.7
83.3
100.0
66.7
41.7
66.7
16.7

Five-Star
Deluxe, FiveStar & Four-Star & Four-Star &
Heritage Three-Star Three-Star
6
9
12

Jaipur

1.2%
39.3
0.2
5.5
33.4
3.5
7.7
9.4
100.0

Five-Star
Deluxe, FiveStar & Four-Star & Four-Star &
Heritage Three-Star Three-Star
6
7
13

Jaipur

TABLE 4-9: Indian Hotel Industry Twelve Other Cities: Marketing Media

Chain CRS (Central Reservation System)


Direct Enquiry / Hotel Representative
Global Distribution System (GDS)
Hotel / Chain Website
Travel Agent & Tour Operator
Other Online Reservation Systems
Other Websites
Other
Total

COMPOSITION
Number of Responses

Bhubaneswar

Ahm'bad

Source of Advance Reservations

TABLE 4-8: Indian Hotel Industry Twelve Other Cities: Sources of Reservation

40.0
100.0
40.0
20.0
60.0
80.0
80.0
60.0
0.0
60.0
40.0

Kottayam
FourStar,ThreeStar,TwoStar &
Heritage
5

6.0%
31.0
0.3
3.3
50.8
0.0
6.3
2.5
100.0

Kottayam
FourStar,ThreeStar,TwoStar &
Heritage
4
3.4%
29.1
0.4
15.1
31.1
2.0
8.1
10.8
100.0

66.7
100.0
33.3
33.3
83.3
83.3
100.0
83.3
16.7
50.0
16.7

71.4
100.0
28.6
42.9
85.7
57.1
85.7
71.4
14.3
57.1
0.0

Mysore
Shimla
FourStar,ThreeStar,Two- Two-Star,
Star & One-Star &
Heritage
Heritage
6
7

8.8%
44.8
0.0
6.3
35.8
1.3
3.3
0.0
100.0

Mysore
Shimla
FourStar,ThreeStar,Two- Two-Star,
Star & One-Star &
Heritage
Heritage
4
8

Udaipur

Vadodara

Udaipur

0.5%
39.0
0.5
4.0
42.6
5.0
6.4
2.0
100.0

Vadodara

3.1%
57.1
3.3
5.9
8.0
7.6
4.1
10.8
100.0

85.7
85.7
14.3
0.0
57.1
85.7
100.0
85.7
0.0
28.6
42.9

66.7
88.9
0.0
11.1
100.0
44.4
88.9
22.2
0.0
33.3
0.0

100.0
100.0
62.5
37.5
62.5
62.5
100.0
75.0
37.5
75.0
62.5

FourThree-Star, Star,ThreeThree-Star Two-Star & Star & TwoStar


One-Star
& Two-Star
7
9
8

Thiruv'puram

0.0%
42.0
0.0
11.3
35.0
5.0
3.3
3.3
100.0

FourThree-Star, Star,ThreeThree-Star Two-Star & Star & Two& Two-Star


One-Star
Star
6
10
8

Thiruv'puram

Page 55

American Express
Diners club
Mastercard/Eurocard
Visa
Other

COMPOSITION
Number of Responses
3.4
1.9
1.6
1.6
1.3

Four-Star &
Three-Star
4

FiveStar,FourStar & ThreeStar


3

4.2
0.0
1.3
1.3
0.0

Bhubaneswar

Ahm'bad

9.8%
1.8
29.6
43.0
15.8
100.0

Four-Star &
Three-Star
5

FiveStar,FourStar & ThreeStar


5

14.3%
48.3
34.4
3.0
100.0

Bhubaneswar

33.5%
40.3
22.7
3.5
100.0

Ahm'bad

Average Credit Card Commission

American Express
Diners club
Mastercard/Eurocard
Visa
Other
Total

COMPOSITION
Number of Responses

Credit Cards Used

36.0%
31.7
27.3
5.0
100.0

Four-Star &
Three-Star
5

FiveStar,FourStar & ThreeStar


3

Cash Sales
Credit Card Sales
Credit Sales (Other Than Cards)
Electronic Fund Transfer
Total

COMPOSITION
Number of Responses

Bhubaneswar

Ahm'bad

Payment Methods Used

38.6%
34.0
23.8
3.7
100.0

7.5%
2.8
41.4
41.5
6.9
100.0

3.3
0.5
1.1
1.1
0.0

2.8
0.7
1.8
1.7
0.5

Five-Star
Deluxe, FiveStar & Four- Three-Star &
Star
Two-Star
4
8

Hyderabad

25.7%
0.7
32.7
38.0
3.0
100.0

Five-Star
Deluxe, FiveStar & Four- Three-Star &
Star
Two-Star
3
8

Hyderabad

11.0%
43.0
42.5
3.5
100.0

Five-Star
Deluxe, FiveStar & Four- Three-Star &
Star
Two-Star
4
9

Hyderabad

2.5
0.5
1.7
1.7
0.2

Three-Star &
Two-Star
9

Indore

2.8%
0.6
37.8
47.6
11.3
100.0

Three-Star &
Two-Star
10

Indore

41.4%
41.4
14.1
3.2
100.0

Three-Star &
Two-Star
11

Indore

34.9%
34.7
25.9
4.5
100.0

8.1%
1.6
29.7
60.2
0.4
100.0

3.9
0.7
1.3
1.3
0.0

3.7
0.5
1.4
1.4
0.1

Five-Star
Deluxe, FiveStar & Four-Star &
Heritage Three-Star
4
8

Jaipur

15.8%
1.0
45.6
37.6
100.0

Five-Star
Deluxe, FiveStar & Four-Star &
Heritage Three-Star
5
10

Jaipur

18.2%
26.2
53.7
2.0
100.0

Five-Star
Deluxe, FiveStar & Four-Star &
Heritage Three-Star
6
10

Jaipur

2.9
0.5
1.6
1.5
0.6

Four-Star &
Three-Star
12

Kochi

8.1%
1.2
35.9
50.2
4.6
100.0

Four-Star &
Three-Star
11

Kochi

24.6%
37.3
30.0
8.2
100.0

Four-Star &
Three-Star
11

Kochi

TABLE 4-10: Indian Hotel Industry Twelve Other Cities: Payment Methods

1.8
0.8
1.4
1.4
0.5

Kottayam
FourStar,ThreeStar,TwoStar &
Heritage
6

11.4%
1.0
36.9
44.6
6.1
100.0

Kottayam
FourStar,ThreeStar,TwoStar &
Heritage
5

49.4%
33.2
14.0
3.4
100.0

Kottayam
FourStar,ThreeStar,TwoStar &
Heritage
5

1.9
0.8
1.5
1.5
0.7

Mysore
FourStar,ThreeStar,TwoStar &
Heritage
4

7.4%
4.0
31.0
53.8
3.8
100.0

Mysore
FourStar,ThreeStar,TwoStar &
Heritage
5

42.0%
36.6
18.4
3.0
100.0

Mysore
FourStar,ThreeStar,TwoStar &
Heritage
5

0.6
0.4
1.8
1.8
0.2

Two-Star,
One-Star &
Heritage
5

Shimla

1.7%
3.3
42.0
51.2
1.8
100.0

Two-Star,
One-Star &
Heritage
6

Shimla

41.7%
19.8
12.2
26.3
100.0

Two-Star,
One-Star &
Heritage
6

Shimla

2.3
1.6
3.4
3.1
0.4

Three-Star
& Two-Star
5

Thiruv'puram

7.0%
1.3
32.5
53.0
6.3
100.0

Three-Star
& Two-Star
4

Thiruv'puram

63.3%
25.5
7.5
3.8
100.0

Three-Star
& Two-Star
4

Thiruv'puram

Vadodara

Vadodara

27.0%
34.5
32.3
6.2
100.0

Vadodara

10.5%
6.3
29.5
50.8
3.0
100.0

0.8
0.5
2.3
2.3
0.0

3.4
1.3
1.8
1.5
0.0

FourThree-Star, Star,ThreeTwo-Star & Star & TwoStar


One-Star
4
5

Udaipur

21.1%
40.7
54.3
2.9
100.0

FourThree-Star, Star,ThreeTwo-Star & Star & TwoOne-Star


Star
7
4

Udaipur

59.4%
23.7
10.2
6.7
100.0

FourThree-Star, Star,ThreeTwo-Star & Star & TwoOne-Star


Star
9
6

Udaipur

Page 56

Accounting System
Call Accounting System
Central Reservation System (CRS)
Electronic Keycard
Energy Management System
Internet / E-Mail
Internet / Website
Intranet System
Local Area Network (LAN)
Management Information System
Point of Sale System for Food and Beverage
Property Management System
Yield Management System
Other

COMPOSITION
Number of Responses

83.3%
100.0
66.7
66.7
33.3
100.0
100.0
66.7
100.0
83.3
100.0
100.0
100.0
16.7

Five-Star,
Four-Star &
Three-Star
6

Ahm'bad

Hyderabad

80.0%
60.0
20.0
40.0
20.0
100.0
100.0
0.0
100.0
80.0
60.0
60.0
0.0
0.0

100.0%
33.3
66.7
100.0
66.7
33.3
66.7
33.3
66.7
33.3
66.7
66.7
66.7
66.7

87.5%
75.0
37.5
75.0
50.0
100.0
87.5
62.5
87.5
87.5
87.5
87.5
37.5
37.5

Five-Star
Four-Star, Deluxe, FiveThree-Star & Star & Four- Three-Star &
Two-Star
Star
Two-Star
5
3
8

Bhubneshwar

Technology in Hotels - Percentage of Hotels Using Each Technology

100.0%
72.7
27.3
36.4
18.2
90.9
81.8
54.6
90.9
54.6
72.7
45.5
27.3
18.2

Three-Star &
Two-Star
11

Indore

100.0%
60.0
60.0
60.0
80.0
100.0
100.0
100.0
60.0
80.0
80.0
60.0
60.0
20.0

87.5%
75.0
50.0
50.0
25.0
100.0
75.0
50.0
87.5
75.0
62.5
62.5
12.5
0.0

Five-Star
Deluxe, FiveStar & Four-Star &
Heritage Three-Star
5
8

Jaipur

TABLE 4-11: Indian Hotel Industry Twelve Other Cities: Technology

100.0%
53.9
15.4
61.5
15.4
100.0
100.0
46.2
92.3
84.6
76.9
69.2
30.8
0.0

Four-Star &
Three-Star
13

Kochi

80.0%
40.0
40.0
0.0
0.0
100.0
100.0
40.0
100.0
100.0
100.0
40.0
0.0
0.0

100.0%
60.0
60.0
20.0
0.0
100.0
80.0
40.0
100.0
100.0
100.0
100.0
0.0
0.0

Kottayam
Mysore
FourFourStar,Three- Star,ThreeStar, Two- Star,TwoStar &
Star &
Heritage
Heritage
5
5
57.1%
28.6
14.3
14.3
28.6
100.0
100.0
71.4
71.4
85.7
71.4
42.9
42.9
14.3

Two-Star,
One-Star &
Heritage
7

Shimla

83.3%
66.7
16.7
16.7
0.0
100.0
100.0
50.0
83.3
66.7
66.7
50.0
16.7
0.0

Three-Star
& Two-Star
6

Thiruv'puram

87.5%
37.5
25.0
25.0
0.0
75.0
75.0
62.5
62.5
62.5
50.0
50.0
37.5
0.0

Three-Star,
Two-Star &
One-Star
8

Udaipur

87.5%
87.5
75.0
62.5
75.0
100.0
100.0
75.0
75.0
75.0
87.5
50.0
25.0
25.0

FourStar,ThreeStar & TwoStar


8

Vadodara