Question bank Marketing Management.

Part A

1. What is marketing? 2. What do you mean by exchange? 3. Product orientation 4. Sales orientation 5. Marketing concept 6. Value 7. Societal marketing concept 8. Market 9. Market segmentation 10. Marketing mix 11. Utility 12. Demography 13. Economic environment 14. Business cycle 15. Inflation 16. Marketing intermediaries 17. Value chain 18. Why is it important for a company to study its environment? 19. Define the terms: Exchange and Transactions. 20. Brief Selling Concept 21. Differentiate needs and wants 22. What can be sold as a product? 23. Define market, market place, virtual market, meta market. 24. What is a target market 25. What are the components of customer value triad. 26. Relationship marketing 27. Value network 28. Value proposition 29. Supply chain 30. Types of competition 31. Components in marketing environment 32. Elements of marketing mix 33. Social marketing and societal marketing concept

34. Re engineering 35. Outsourcing 36. Strategic alliance 37. Benchmarking 38. Decentralization Part B 1. Value delivery process 2. Components of primary activities in porters value chain 3. Components of support activities in porters value chain 4. What is an sbu 5. Characteristics of an sbu 6. Variables based on which GE matrix was studies 7. Four strategic position in BCG matrix 8. Core business process in marketing 9. Marketing plan 10. Core competency and ways to achieve it 11. Role of vision and mission in marketing strategy 12. Types of planning done in corporate level 13. Describe the activities of top management 14. Strategic planning gap and ways of reducing it. 15. Ansoffs market product strategy grid 16. How TOWS matrix is useful in marketing strategy 17. Porters generic strategy and its components 18. 3V approach to marketing 19. Market intelligence system and how it is useful to make marketing strategy 20. Environmental factors influencing marketing strategy 21. How industrial buyers differ from consumer market. 22. Discuss the various buying situations in industrial buying 23. Marketing mix elements for a service and why there are additional three Ps.

CIA II Part A Define the following 1. Product 2. Just Noticeable Difference 3. Unique Selling Proposition 4. Product map 5. Line Stretching 6. Line filling 7. Line Pruning with examples 8. Co branding 9. Ingredient branding 10. New task situation in industrial buying 11. Steps in selling 12. 5Ms of Advertising 13. Difference between B2B marketing and B2C marketing 14. Note on C2C marketing 15. AIDAs theory in industrial selling process 16. Decision making Unit 17. Influencer in industrial selling process 18. Participants in business buying process 19. Webers law 20. Product line, product width, product depth, product consistency 21. Different auction types 22. Convenience goods 23. Shopping goods 24. Unsought goods 25. Specialty goods 26. Materials for industrial production 27. Exclusive distribution, intensive distribution, selective distribution 28. Reference pricing 29. Psychological pricing 30. What are the Costs that are considered while pricing a product? 31. Product line pricing 32. Zonal pricing 33. Social Factors in buying behavior 34. Cultural factors 35. Family life cycle and its stages 36. Who is a metro sexual in consumer behavior

Part B 1. Classify the products that are offered to consumers 2. Classify the industrial products 3. What are the ways a product offering can be differentiated? 4. Elaborate the Product Hierarchy 5. Discuss the product mix strategy for a company of your choice with relevant examples 6. Different types of line stretching 7. Discuss the strategies in Product Mix Pricing 8. Note on packaging and its functions 9. Purchasing model 10. Importance of packaging 11. Role of label in aiding sales 12. Right set of Circumstances theory in industrial selling process 13. Steps involved in fixing price for a product. 14. Promotional pricing strategies 15. Objectives of sales promotion 16. FABV model in industrial selling 17. CRM 18. Derived demand model in industrial selling 19. Behavioural equation modeling in industrial selling process 20. Personal selling situation 21. Note on Personal selling approaches 22. Mental stimulus approach in buying behavior 23. Need satisfaction approach in buying behavior 24. Various closing techniques available for a sales man. 25. Classify industrial products 26. Price discrimination methods 27. Psychological pricing methods 28. Intermediaries between the channel 29. Formulated approach in industrial selling process 30. What are the ways of differentiating a service 31. Pricing objectives 32. Consumer decision making model