MARKETING MANAGER (MM) Strong analytical skills, presentation and communication skills, IT skills, crea tivity.

RESPONSIBILITIES To plan, budget and execute sales promotional schemes including distribu tor schemes and discounts. To plan, budget and execute banners, posters, leaflets, catalogues, hoar ding etc. i.e. ad-publicity materials. To design and develop publicity materials like catalogues and leaflets f or new and existing products. To promote sales of newly launched products. To manage key customers and their issues.

To manage Chairman s club and Rising star club and organizing meetings, se minars and training programs with them. To offer benefits for key customers and club members. To plan and organize mega field days involving distributors, farmers and other farmer activities.

To analyze the impact of sales promotional schemes and other related act ivities and presenting the reports. To manage pricing of products based on changing market environment.

To manage product life cycle in conjunction with PD Manager by supportin g him/her on new product launches and retiring products that are not in decline phase. =================== Job requirement Facilitate the growth of New / Focused Products by creating sufficient dem and. Training TFAs / FSS with regard to New & focused product/s Plan, organize, evaluate new products demo/trials & review its performance Plan, implement, monitor & execute promotional campaigns. Technical advise to FSS on complaint redressal, on need basis. Conduct market survey depending upon business need. Key Responsibilities -Market Development To formulate market development plan, create expense budget and implement them i n coordination with RBM and PMG Organize new product demonstrations to assess market figment. Execution of Crop Show and field days as per plan -Product Positioning To formulate product positioning strategy for various focused hybrids by definin g appropriate segmentation based on market research and SWOT analysis To formulate appropriate communication strategy to facilitate product positionin g in the right segment. -Research Analysis To identify and research existing product performance and future needs of custom ers in respective regions. To analyze data and provide market feedback to R&D on new trends to facilitate n ew product development. -Co-ordination with Regulatory trials of respective crops

To finalize plan, site finalization and data management -Managing External Environment To recruit and train all TFA s, regarding the product knowledge & package of pract ices. To keep healthy relationship with farmers. ==Desired Skill set Knowledge of Field Crop Effective communication skills Strong marketing acumen and presentation skills Effective planning, co-ordination and organizing skills Analytical Skills Cost Consciousness For the small business, there are several different organisat ional approaches to marketing. --------------The duty may lie with a single member of the team, or it could be a group respon sibility. The great thing about a small team is the ability to quickly instill a marketing led ethos which can become the operational soul of your business. Depending on budget availability and the skills of the team, you may chose to ou tsource certain elements of the marketing process (such as market research) or d ecide to do these jobs in-house. Key responsibilities of the marketing manager / director vary according to the business but can include: Instilling a marketing led ethos throughout the business Researching and reporting on external opportunities Understanding current and potential customers Managing the customer journey (customer relationship management) Developing the marketing strategy and plan Management of the marketing mix Managing agencies Measuring success Managing budgets Ensuring timely delivery Writing copy Approving images Developing guidelines Making customer focused decisions The marketing role can be diverse or focused but now we'll elaborate further on some key aspects which should be at the heart of the job. Market research Marketing managers need to have a good knowledge of the customer. This means bui lding up an accurate picture using the resources that are available. It is impor tant to take personal opinion out of as many decisions as possible you probably don't think in the same way as a typical customer. Information can be gathered f rom questionnaires, focus groups, the internet, interviews, buying habits and ma ny more sources, but it's important that the information is examined in a scient ific way using proper statistical methods. Gut feel can only take your business so far. Development of marketing strategy and plan Marketing planning should be at the core to any business and is usually presente d in the form of a written marketing plan. A consultant called Paul Smith first developed a process known as SOSTAC which is a useful model used to structure a m arketing plan. SOSTAC is an acronym for the following elements of the plan: Situation Analysis where are we now? Objectives what do you want to achieve? Strategy how are you going to get there? Tactics - what are the details of the strategy?

Actions who is going to do what, and by when? Controls how are you going to measure success? SOSTAC is a registered trade mark of PR Smith The marketing plan should provide direction for all relevant members of the orga nization and should be referred to and updated throughout the year. The main rea son for the marketing plan is that it provides a structured approach that forces the marketing manager to consider all the relevant elements of the planning pro cess which might be missed if a more rushed approach is adopted. =============== Develop pricing strategies, balancing firm objectives and customer satisfaction. Identify, develop, and evaluate marketing strategy, based on knowledge of establ ishment objectives, market characteristics, and cost and markup factors. Evaluate the financial aspects of product development, such as budgets, expendit ures, research and development appropriations, and return-on-investment and prof it-loss projections. Formulate, direct and coordinate marketing activities and policies to promote pr oducts and services, working with advertising and promotion managers. Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities. Negotiate contracts with vendors and distributors to manage product distribution , establishing distribution networks and developing distribution strategies. Consult with product development personnel on product specifications such as des ign, color, and packaging. Compile lists describing product or service offerings. Use sales forecasting and strategic planning to ensure the sale and profitabilit y of products, lines, or services, analyzing business developments and monitorin g market trends. Select products and accessories to be displayed at trade or special production s hows. ================