1. Louis Vuitton Last years ranking: 1 Overall Brand Value: up 2% to $19.

78 billion Louis Vuittons focus on its heritage as a travel brand helped it to retain its core customerthe jet setter. er s

Last years ranking: 2 Overall Brand Value: up 8% to $8.46 billion he majority of Herm s is still family-owned (71% is family; 29% is public shares), which means it has the luxury of taking risks when it wants to and staying the course when it doesnt. For instance, the company which also owns shoemaker John Lobbchose at the end of 2009 to buy Shang Xia, a new brand based in China tailored to the Chinese consumer. Whats more, not only does the company charge far more for its handmade leather bags than its competitors, it also keeps tight control on who can sell those bags. you shouldnt find Herm s leather goods anywhere but its own retail boutiques. to focus on its heritage, sponsoring a horse competition in Paris. 3. Gucci Last years ranking: 3 Overall Brand Value: up 2% to $7.59 billion Guccis partnership with Christiesin which the firm appraises vintage Gucci luggage and handbagsgave it a one-up on its competitors. Now, the PPR-owned luxury goods maker has a tighter control its secondary market. 4. Chanel Last years ranking: 4 Overall Brand Value: down 11% to $5.55 billion Chanels dip in brand value is a sign of the times, according to Millward Brown Optimor director Pierre Dupreelle. During the recession, consumers turned to more practical products. While Chanel still attracted many with its classic quilted bags, cosmetics and fragrances, those determined to buy just a few investment pieces stayed away from the ready-to-wear. However, Dupreelle feels that consumers are looking for some newness in 2010, which Karl Lagerfeld always brings to the runway. He predicts the fashion house will see an uptick over the next couple of years. 5. Hennessy Last years ranking: 6 Overall Brand Value: down 1% to $5.37 billion This LVMH-owned cognac brand is ultra popular in China. 6. Rolex Last years ranking: 5 hats why his year, the firm also chose

Overall Brand Value: down 14% to $4.74 billion Rolex, along with many other high-end watch and jewelry makers, suffered greatly throughout the recession. 7. Moet & Chandon Last years ranking: 8 Overall Brand Value: down 12% to $4.28 billion While its not as strong as it once was, Moet is still the top champagne brand. 8. Cartier Last years ranking: 7 Overall Brand Value: down 19% to $3.96 billion Cartiers dip in sales affected its ranking. he Richemont-owned brand reported lower sales through its own boutiques and a more severe decline in sales to third party retailers. 9. Fendi Last years ranking: 9 Overall Brand Value: down 8% to $3.20 billion Fendi, which is pretty much only known for its string of hit It bags here in the US, has an incredible presence in Asia. LVMH is aiming to position the brand, whose ready-to-wear line is designed by Karl Lagerfeld, as its answer to Gucci. 10. Tiffany & Co. Last years ranking: unranked Overall Brand Value: up 6% to $2.38 billion While iffany didnt even rank on last years list, the brand was heralded in 2009 for its refusal to discount, as well as its plans for expansion in both Asia and Western Europe.
Gucci Prada Fendi Diesel Dolce & Gabbana Roberto Cavalli Pucci Chanel Valentino Christian Dior Jean Paul Gaultier Yves St. Laurent versace Armani
Marithe & Francois Girbaud

Salvatore Ferragamo Krizia Helmut Lang Hugo Boss Missoni Iceberg Viviana Soppeno Jill Sanders Laura Biagiotti Etro Hermes Issey Miyake Celine Emanuel Ungaro Nina Ricci Sonia Rykiel Vivienne Westwood Romeo Gigli Cerruti Luciano Soprani Byblos Rocco Barocco GFF Gianfranco Ferre La Perla Alberta Ferretti Miu Miu Moschino Gianni Versace Katherine Hamnett Coogi Thierry Mugler Trussardi Cividini Exte Bally Via Spiga Norma Kamali Guy Laroche Istante Jean Louis Scherrer Celine Pierre Cardin Karl Lagerfeld Massimo