KEEPTHEWOLF

VOLUME 2.SS.2012
KTW
Volume 2. SS. 2012
EDITOR’S
NOTE
Hello darling wolves,

So this is our ss12 magazine like the old saying

goes, time flies when your having fun! This
summer we play host to the Olympics that means
no Glasto but no worries we still have lots of good
times ahead like the four day Diamond jubilee
courtesy of her majesty… why thank you!!
In this volume we are treated to an eclectic mix
of photographers, designers and artists. We have
three interviews from new British brand Abide,
rising African label Laesso along with Twenty-
Seven Names a personal favourite of ours, who
not only are big in their home land of Aussie but
are now hitting fashion scenes across the world.
We also have a close look at the new AW12
collection from Turkish designer Zeynep Tosun
which is a must see after seeing her take LFW12
by storm! Finally I would like to say a personal
thank you to Laura Pieniazek for her fabulous
quirky illustration of the KTW team we love it.

Loveage

Nicole x
Laura Pieniazek- Illustrator
www.cheapmonday.com
TWENTY
SEVEN
NAMES
How did the brand come
about?
We’ve always worked to-
gether on shared projects and
during university we started
making jewellery from found
objects, one thing lead to
another and we started a
small label which was mainly
hand printed sweatshirts and
t-shirts. We relocated in Wel-
lington in 2006 and started
producing fuller collections,
6 years later we’re still work-
ing together!
Where so you take inspira-
tion from?
Tell us about the A/W col-
lection ?
Take cover—celebrates a his-
tory of counterculture. The
colour palette is lifted from
The Balcony by Edouard
Manet, the 19th century
artist whose disdain for the
conventional transformed the
art world. The washed-out
pastels of impressionism are
used to colour iconic sym-
bols of the protest era. These
colours and images are used
in hand-printed silk, vintage
detailing, burnt-out velvet,
and lace.
What’s the most exciting
thing that has happened
to twenty seven names this
year?
We moved studio’s. The space
is really motivating us to
work harder, and hopefully
better.
If twenty seven names had
to have a team mascot what
would it be and what would
it be called?
A unicorn named Hermione.
When are you going to come
to the London?

We are heavily influenced by Hopefully very soon!

contemporary art – namely
artists like Vanessa Beecroft www.twentysevennames.
and Tracey Emin. Present- co.nz
ing our collections when the
range is finally finished is the
part we both enjoy the most.
We always look to contem-
porary artists for inspiration
while we’re designing our col-
lections and before our photo
shoots. And also the usual
suspects music – especially
hip hop, books – especially
music ones, our friends and
Elaine from Seinfeld.

What pieces should we be

purchasing from you this
summer?

The heartbreaker shirt, I wear

this shirt like it's going out of
fashion.
Sarah Darley- Photographer
laesso
o
Tell us how the brand come
about?
Alice: I went up to Kenya, Olivia’s
home country over New Year and
we took a road trip up to Lamu,
a small historic arcepelego on the
North Coast of Kenya. We bought
a whole lot of vintage lesso’s and
upon our return to South Africa,
made some simple skirts out of
them (the trademark lalesso skirt,
still our most popular design!).
Fellow students and friends all
remarked on them so we decided
make 100 skirts and from there
the brand was born.
Where do you take inspiration
from?
Olivia:We get inspired by so
much! Africa is a constant inspi-
ration.The SS/’12 collection was
inspired by contemporary Africa.
We looked to the digital and pro-
gressive era that the continent is
entering into. The collection mir-
roring the way we view Africa, a
continent full of passion, romance,
power and movement. The combi-
nation of the old and the new and
the raw clashing of cultures were
aspects that inspiration was drawn
from.
What are your favorite pieces
from the ss12 collection?
Alice: Miwani dress, because it’s
just so comfortable and versatile
Olivia: the Banduki dress, because
I love the subtlety on touch
What were your most enjoyable
moments of designing the collec-
tions?
Olivia:The most enjoyable is work-
ing on the concept and then see-
ing come alive. From an idea, to
the sketch to the sample. It’s such
a creative process and so magical
each time.
Do you think South Africa is a
good place for fashion business?
Any advantages?
Olivia:We are based in South
Africa and in Kenya. They are
both hugely inspirational places to
live in but it does mean we have
to travel a lot to meet with buyers
and attend trade show.
Do you have any advice for the
people who are always busy like
yourselves?
Alice:Always keep yourself in-
spired and be positive, Olivia and
I are very firm believers that the
energy you give out it what you
attract back into your life. We both
make an effort to always be posi-
tive and expect the best!
www.laesso.com
fun
fresh
&
&
funky
www.bjorgjewellery.com
Z ey
ynep Tosun
Futuristic Tailoring &
Pristine but Edgy
Elegance
ELIZABETH
SMALLEY
MICHAL
PUDELK
KA
Abide
Abide
Abide
Abide shares their
fashion secrets to Keep
The Wolf!
How did the brand come about?
Abide came from my desire to
create a career from something
I loved doing every day and to
work through every
process of the designing to
making, which can be lost when
working for someone else. I also
wanted to start a womenswear
label in Devon.
I have been working
towards my own label since I was
a child, so working for myself.
seemed natural.
What is important to you as a
brand when you design and
What are you personal favourite
pieces from the SS12
Collection ?
My personal favourite pieces from
the SS12 collection have to be:
Meadow shorts
Cherry top (in cream)
Wendy dress (in Navy)
Meadow shorts were the very
first piece I designed for the abide
label.
They became the focus of the
collection as I loved them so much
and everything else was designed
around them. I would say this
If Abide had to have a team
mascot what would it be and
what would it be called?
If abide had a mascot it would be
some kind of forest animal that
was a little bit shy but had a bit
of a dark side. It would be called
Lyra and would be knitted in a
thick dark yarn!
What does the future hold for
Abide?
We hope the future holds lots for
abide! We aim make an
appearance in some UK and
international stores as well as our

create your collections?
As a brand, when designing a
creating collections it is
important to us to maintain the
elements that make the brand
what it is.
“
piece completely represents the online shop.
brand. Maybe some abide shops down
the line as well with some
yummy pieces hanging in the
imaginary wardrobe I see
everyday!
www.abideclothing.co.uk

When designing I think about

pieces as individual pieces and
as a collection. I tend to envisage
the garment I am designing at
the time in a wardrobe and then I
know if it fits the brand!
I have been worki
Where so you take inspiration
from?
towards my own
Inspiration comes from anything
Worn, old, damaged,
I was a child
organic or generally imperfect! If
its shinny and new I hate it!
ing
label since
 Festive
Urban Outfitters T shirt
£28.00
Asos Espirit Pink Wellington
Boots £29.00

Lomography

Bebaroque Deckard Plumo Jumpsuit £149

Leggings £239

Urban Outfitters Urban Outfitters Shorts

£40
Joules £64.95
e Times
Biba £75

All Saints £95

Miss Selfridge £22

Melissa £58

Miista £160

h&m Plasters £1.59

Miss Selfridge £32

All Saints £45
Steve Madden £79.99
 roy
Ted Baker £35
Erfurt £89

Cookery Book £20

Pretty Ballerinas £189

Flo-Jo’s £17.95 Barbour £250

Lulu guinness £275

Hunter £125
French Connection £50
yal jubilee
Violent Lips £10

Lucinda Chambers
£285

Religion £60

Alexander McQueen
£845
Roberts £200
Vivienne Westwood
£190

Emma Bridewater £18

Barbour £70
Religion £50
SOPHIE
LICKIS
 E
SS
Ash
kan
Hon
owar
CHILD’S
S PLAY
Top- Topshop
Skirt-Topshop
Shoes- Converse
 Dress/skirt-Asos
Over skirt- Divya Revathi Thompson
Cardigan- Vintage
Skirt- Ali Wall
 Shirt- Asos
Shorts- H&M
Top Anthropologie//Bag Joules//Skirt Banana Republic//Shoes Office//
Camera Lomography
 Dress Anthropologie//Shoes Asos//Belt Warehouse
 Dress Divya Revathi Thompson//Shoes Zara//Bag (tote) Anya
Hindmarch//Bag (clucth) Anna Lou of London//Scarf- Lily and Lionel
ISABELLE
KAVANAG
GH
CONTRIBUTORS
Sarah Darley // Photographer // www.sarahdarley.4ormat.com

Abide // Brand // www.abideclothing.co.uk

Twenty Seven Names // Brand // www.twentysevennames.co.nz

Laesso // Brand // www.laesso.com

Michal Pudelka // Photographer // www.michalpudelka.tumblr.com

Sarah Darley // www.sarahdarley.4ormat.com

Elizabeth Smalley // Fashion Stylist and Image Making // www.elizabethsmalley.blogspot.co.uk

Isabella Kavanagh // Photography // www.isabellakavanagh.com

Ashkan Honarvar // Artist // www.ashkanhonarvar.com

Torri // Strike Models // www.strikemodemanagement.com

Laura Pieniazek // Illustrator // www.laurapieniazek.tumblr.com

Sophie Lickiss // Fashion Stylist and Image Making // www.sophielickiss.weebly.com

Hattie Seal // Graphic Designer // hattie_seal@hotmail.com

STOCKISTS
Asos // www.asos.com

Converse // www.converse.com

TopShop // www.topshop.com

Lily and Lionel // www.lilyandlionel.com

Anthropologie // www.anthropologie.com

Joules // www.joules.com

Banana Republic // www.bananarepublic.com

Office // www.office.co.uk

Lomography // www.lomography.com

Warehouse // www.warehouse.co.uk

Zara // www.zara.com

Cheap Monday // www.cheapmonday.com

Bjorg // www.bjorgjewellrey.com

Anna Lou of London // www.annalouoflondon.com

Anya Hindmarch // www.anyahindmarch.com

Ali Wall // www.ali-wall.com

Zeynep Tosun // www.zeyneptosun.com

www.keepthewolf.com