NAAC- 2009

EVALUATIVE REPORT

DEPARTMENT OF MTA

HIMACHAL PRADESH UNIVERSITY SUMMER HILL, SHIMLA-171 005 INDIA

Evaluative Report of the Departments-MTA

Brief self-evaluation of every department may be provided separately, avoiding the repetition of data already given in the profile, to the extent possible. While the profile may provide quantitative data, this part of the report may be made more evaluative, using the quantitative data only to substantiate the claims, wherever necessary. 1. Faculty profile, adequacy and competency of faculty The Director of the Institute is Prof. S.P. Bansal. . The extensive and meticulous work of Dr. S. P. Bansal on Tourism and Environment and Impacts of Tourism is recognized as a major contribution in the tourism field and is well known by students and academicians. Dr Bansal also has done path breaking research on Impact of Tourism in the developed countries with special reference to France and compared it with the tourism scenario in India, when he was selected for Fellowship under Indo-French Cultural Exchange Programme. He has visited several countries like USA. UK, Switzerland, Singapore, Hong Kong, China etc. for attending International Conferences. Dr. Sushma Rewal Chugh has specialised in the field of Tourism Marketing. Her Doctorate is on Marketing of Himachal. She has also carried out research on Consumer Behaviour of Tourists, studying the Attitude and Satisfaction Level of Tourists. Dr. Sonia Khan, Lecturer has a Phd on Gender and Tourism. She has worked on projects on Rural Tourism Development in the South West region of Western Australia and on Tourism development Theme for the Mining town and Horticultural town of Harvey and Colies Shire of South West Australia. In her research project submitted in the filed of Leisure Studies in Holland, she has worked on the aspect of gender taking the case of women and leisure under the topic Leisure Behaviour of Women In Kinnaur ( Himachal Pradesh, India ). Dr. Chander Mohan has a Phd in the field of Adventure Tourism. He has carried out practical field work on a study of trekking routes and the various aspects of mountaineering and camping. His area of operations includes Destination Development and research for identifying and promoting local destinations for various tourist markets. 2. Student profile according to programmes of study, gender, region etc: Refer to point 5.1.1

3. Changes made in the courses or programmes during the past five years and the contribution of the faculty to those changes The MTA course curriculum has been revised twice in the 5 years in 2002 and 2007 as per UGC guidelines. The whole faculty has been involved in designing the new course. 4. Trend in the success rate and drop out rate of students during the last five years Success Rate 99%, drop out rate-1% 5. Learning resources of the department like library, computers, laboratories and other such resources The Department has its own library with about 700 tourism books. Besides Internet access is available for looking up information on new resources. There is a well equipped computer laboratory 6. Enhancement of the learning resources during the past five years The department keeps subscribing to new Tourism Journals, purchasing new tourism books and new equipment for enrichment of the course. 7. Modern Teaching methods in practice other than the lecture method There are visits to the industry, engagement in tourism projects and assistance in conducting tourism project feasibility from time to time. In addition case studies, students seminars, presentations are other applied teaching methods, other than lecture method. 8. Participation of teachers in academic and personal counselling of students The teachers are regularly engaged in teaching courses, attending refresher and orientation programmes, seminars, conferences and counselling students on their projects and career avenues.

9.

Details of faculty development programmes and teachers who benefited during the past five years Refresher and Orientation courses are undertaken by teachers. All the faculty requiring such courses have benefited from these programmes in the last five years

10.

Participation of teachers in academic activities other than teaching and research The teachers participate in Seminars and Conferences.

11.

Collaborations with other departments and institutions at the national and international level and their outcome during the past five years Collaboration: The Tourism Department of the University carries out yearly collaborative research with the other government departments, directly or indirectly related with the Tourism Industry. These include, The State Department of Tourism, Environment and Pollution Control Board, Science and Technology and Department of Culture. The MTA department is actively linked with the Tourism Industry related public and private enterprises. In the last 5 years the Department has been working in close coordination with the State Government departments of Science and technology, pollution control Board, Environment , and Tourism, to carry out tourism projects and help in development of sustainable tourism. The Department constantly interacts with the other Universities and Institutes carrying out Tourism Courses, to incorporate and revise its syllabus, and further exchange academic expertise in tourism for the benefit of students and research scholars. Mutual participation of students is encouraged in Tourism events organized by Academic Tourism Organizations. Liaison with the Industry enterprises like Hotels, Travel Agencies and Airlines is maintained for a number of purposes like, practical orientation of the students, Guest Lectures from Tourism professionals in areas of latest trends and developments in tourism, liaison for hosting of Conferences, workshops and seminars, and providing assistance to private entrepreneurs for carrying out feasibility studies on embarkation of proposed projects. The department has collaboration with the Swiss Institute of Hotel Management for providing training for the students of the proposed course in Hotel management. Such close cooperation with the industry enterprises has helped the department enrich its recourses for the benefit of both the faculty and the students.

12. If research is a significant activity, the thrust areas of the department Thematic Areas of Tourism Research

Environment Studies and Outdoor Recreation

Tourism Ecology and Environment Eco/Green/Sustainable tourism Rural/Farm tourism Adventure tourism Wild life tourism Tourism Management Essentials of Management Organization and Consumer Behaviour Destination Planning and Management Tourism Marketing Tourist Product/Tourist Resources Ethical and Regulatory Aspects in Tourism

Tourism Services
Travel agency Operations: Ticketing, Fare Construction, Itinerary preparation Tourism and Information Technology

Ethnic Tourism Historical/ Cultural Tourism Heritage Tourism Handicraft/ Souvenir Industry

13. Details of the ongoing projects and projects completed during the last five years . Dr. S.P. Bansal Sr. No. 1 Name of the project Funding Agency UGC Nature Status of Project Major Completed Outlay

Heritage Tourism in Himachal Pradesh-Problems & Prospects Sustainable Tourism development in HP

2,59,000/-

Role of Religious Tourism in the Development of Local Community case study of Shaktti Peeths Evaluating Ecotourism at Renuka, Rewalsar and Pong Dam Wetland for Sustainable Tourism Development

IIHSInstitute of Integrated Himalayan Studies, HPU IIHS (UGC Centre of Excellence, H.P.U.

Major

Completed

1,10,000/-

Major

Completed

65,000/-

IIHS (UGC Centre of Excellence, H.P.U.

Major

Completed

--

ii) Ongoing: Evaluating Eco Tourism In Natural Areas of Himachal Pradesh, for Sustainable Tourism Development: Outlay Rs 5.5 lakh 14. Programmes by research offered by the university PhD in Tourism

15. Publications of the faculty, for the past five years. Details regarding citation index and impact factor analysis. Prof. S.P. Bansal, Director
Books (i) Published Himalyan Experience, Indus

1. Sustainable Tourism Development- A Publications, , New Delhi, (2007), pp. 263.

2. Cutting Edge Research in Tourism; New Directions, Abhishek Publications, Chandigarh, (2007), pp. 544. 3. Cutting Edge Research in Tourism; Emerging Issues and Challenges, Abhishek Publications, Chandigarh, (2007), pp. 641. 4. Marketing Research, Kalayani Publishers, Ludhiana, First Edition, 2006, pp. 403. 5. Tourism in the New MillenniumChallenges & Opportunities, Abhishek Publications,Chandigarh, 2002,pp.486. 6. Marketing Management - A text Book, Kalyani Publishers, Ludhiana, First Edition, 1996, pp. 229, Second edition 1998, pp. 337 and Third Edition 2002 pp. 594. Marketing Management for M.Com. of MD University and Kurukshetra University, Kalyani Publisher, 2004, pp.473 Principles of marketing for Jammu University, Kalyani Publisher, 2004, pp. 430 Principles of Marketing for Madhya Pradesh Universities, Kalyani Publisher, 2004, pp. 321 Marketing Management for Bharathidasan University, Kalyani, 2004, pp 293 Marketing Management for Madurai Kamraj University, Kalyani Publisher, 2004, pp 315 Marketing Management for Uttar Pradesh Universities, Kalyani Publishers, 2004, pp. 568

7. "Vipnan Prabandh," Kalayani Publishers, Ludhiana, First Edition, 1998, pp. 246, 2nd Edition, 2003 pp. 661. Research Papers/ Articles Published: 1. Tourism Education and Key Indicators, Creating Customer Value- Through Innovative in Tourism Industry, Deepak Raj Gupta. Et al( eds.), Chandigarh, Abhishek Publications, (2007).

2. Different Destinations; Criterion for Choice of Travelling Public, Cutting Edge Research in Tourism; New Directions, Bansal S. P. et al (eds.), Chandigarh, Abhishek Publications, (2007), pp. 408-422. 3. Tourism Infrastructure Development Through Public-Private Partnership, Cutting Edge Research in Tourism; Emerging Issues and Challenges, Bansal S. P. et al (eds.), Chandigarh, Abhishek Publications, (2007), pp. 1847. 4. Implementing Sustainable Tourism : A Critical Appraisal of Tourism at Wetlands, Cutting Edge Research in Tourism; Emerging Issues and Challenges, Bansal S. P. et al (eds.), Chandigarh, Abhishek Publications, (2007), pp. 210-232. 5. Tourism Education In India: A Qualitative and Quantitative Analysis, Tourism Education An Emerging Essential, Bhardwaj et al (eds.), New Delhi: Kanishka Publishers, (2006), pp. 63-84. 6. Global Tourism Trends, International Tourism Issues and Challenges, Bhardwaj et al (eds.), New Delhi: Kanishka Publishers, (2006), pp. 29-45. 7. Sustainable Synergistic Relationship between Tourism, Bio-Diversity, Local People and Management: Maharana Pratap Sagar (Pong Dam Wetland) in Himachal Pradesh,Sustainable Tourism Planning and Development, Bagri S.C. (ed.), Dehradun: Bishen Singh Mahender Pal Singh, (2006), pp11-27 8. Role of Tourism in Conservation A Case of Great Himalayan National Park, Kullu, Himachal Pradesh, Journal of Tourism, Vol VII, 2005, pp. 75-82 9. Community Development and Tourism, Anveshan, Vol 1(1) July-December (2005), pp 35-52. 10. Camping Tourism in Himachal Pradesh (A study of Selected sites of Himachal), Tourism Development Journal, Vol 2&3, (2005) No.1, pp. 51-64 11. Human Resource Development Policies and Practices of Public Sector Undertakings: A case study of H.P. SC?ST Development Corporation, Human Resource Development in The 21st Century Concepts and Case studies, Goel S.L. and P.N. Gautam (eds.), New Delhi: Depp and Deep Publications, (2005), pp. 131-162. 12. Sustainable Tourism Development Considerations in Implementation, The Green Portal, (2004), Vol.1 (2): 34-45. 13. Socio - Cultural and Economic impacts of Tourism on Himalayan region of J&K and Himachal Pradesh, Journal of Tourism, Vol VI, No. 1&2, 2004, pp. 81-94. 14. Attitude and satisfaction Level of Tourists, and their role in the Tourism Promotion, :(2004) in Aparna Raj (Ed.) Tourist Behaviour- A psychological Perspective, Delhi: Kanishka, pp. 281-299. 15. Impact of Self Employment Assistance Schemes on the Socio-Economic conditions of Scheduled Castes and Scheduled Tribes of Himachal Pradesh, Prabandh, December 2004, pp. 65-84

16. Living on Debt- purpose-wise indebtedness among the agricultural labourers in Punjab (Productive and Non Productive purposes) Rajagiri Management Journal, Vol. 2, Issue 2, Jan-June 2004, pp. 30-39 17. Cultural and Heritage Tourism in Himachal Pradesh, Tourism Development Journal, Institute of Vocational Studies, H.P. University Shimla, Vol.1, No.1, 2003, pp. 31-40 18. Indebtedness among Agricultural Labourers in Punjab A Critical Appraisal of Rate of Interest, Shimla Management Journal, Vol3 No. 1-2, Nov.02 May 03. pp. 150-161. 19. Book Review of my book Tourism Development and Its Impact by Sagar Singh in Tourism Recreation Research an international journal of tourism of Centre for Tourism Research and Development, Lucknow, Vol. 28, No.2, 2003, p.94 20. Eco-tourism, APETIT News - a bi annual news letter of Asia-Pacific Education and Training Institutes in tourism, Vol. 3/1, April, 2003, P.8 21. Behaviour and determinants of equity prices in India, Bikaner Journal of Management, Institute of Management Studies, Bikaner, Vol. 6, No.6, Sept. 2003, pp. 55-64 22. Heritage tourism in Himachal Pradesh, Prabandh, Journal of Management Education and research, Faculty of Management Studies, ML Sukhadia University, Udaipur, June, 2003, pp. 175-188 23. Tourism Education-Key Issues, Academe, 2003, UGC- Academic Staff College, H P University, Vol. IX, No. 1,pp.52-55. 24. Economic Impact of Tourism on Mountain Environment of Himachal Pradesh, DES Journal of Social Sciences and Languages,2002,Punjab University, Chandigarh, Vol. III No. 3,pp. 131-134. 25. Purpose-wise Indebtedness among the Agricultural Labourers in Punjab Productive and Non-productive purposes, Prabandh A Journal of Management Education and Research, June, 2002,Faculty of Management Studies, Udaipur, pp.110-124. 26. Socio-Cultural Impact of Tourism in HP, Tourism in the New Millennium Challenges & Opportunities (ed.), Abhishek Publications, Chandigarh, 2002,pp.370-390. 27. Attitude & Satisfaction level of Tourists in HP- A case study of Shimla Town, Tourism in the New Millennium Challenges & Opportunities (ed.), Abhishek Publications,Chandigarh, 2002,pp.236-254. 28. Global Tourism in the 21st Century- Problems and Prospects,Tourism in the New Millennium Challenges & Opportunities (ed.),Abhishek Publications, Chandigarh, 2002,pp.14-29.

Dr. Sushma Rewal Chugh, Lecturer 1. Attitude and Satisfaction Level of Tourists - A Case Study of Himachal Pradesh Tourism in the new MilleniumChallenges & Opportunities (ed ), Abhishek Publications, Chandigarh, 2002,pp.236-254. 2. Tourism Growth and its Impact on Economic Environment of H.P., Prabnadh, A Journal of Management and Education, ( Dec 2000), Udaipur Rajasthan.

Dr. Chander Mohan Parsheera, Lecturer

1. Tourism in The WTO Regions An Insight, Tourism in the New Millennium Challenges & Opportunities, Abhishek Publications, Chandigarh, 2002. Dr. Sonia Khan, Lecturer 1. . Tourism in the WTO Regions : An Insight Published in the Book, Tourism in the New MillenniumChallenges & Opportunities, Abhishek Publications, Chandigarh, 2002. 2 Gender Inequity of the Job Market in a Globalization Era. A Comparative Study of Jobs for Women on Canadian and Indian Sites on the Internet, Globalisation , Myth and Reality, edited by Govind Prasad and Anil Dutt Mishra, Concept Publishing Company, New Delhi, 2003, pp 320-335. 3 Leisure Behaviour of Women: A Study in the Remote Region of Kinnaur in the Himalayas Quality of Life in the Himalayan Region, in L.R. Sharma (ed), Indus Publishing Company, 2005, pp 176-199. 16. Participation of the department in the extension activities of the university. Extension Activities: (Teaching, Research and Extension Activities) i. Intra and Inter Department. The teachers of the Department have been closely associated with teaching activities of the different departments of the university like, Institute of Management Studies, Foreign Languages, Department of Commerce, Computer Sciences and University colleges of Business studies. Other Institutions In their Individual capacity, faculty members are continually involved in the academic/ research activities of the following institutions: Department of Tourism and Civil Aviation, Department of Science and Technology, Department of Pollution and Control Board, Govt. of H.P., Ministry of Tourism, Govt of India, Indian Institute of

ii.

Travel and Tourism Management, Indian Institute of Advanced Study etc. iii. International Organizations From time to time Individual teachers have also been associated with research, evaluation and consultation with several International organizations like, Maison Science de L Homme, Paris, and Leisure Institute at Wageningen University, The Netherlands. National Organizations. Projects in the Department have been funded by various National Agencies like University Grants Commission, Ministry of Tourism, New Delhi, World Bank etc.

iv.

17. Method of continuous student assessment The students are assessed by their class participation, attendance, seminars, case studies, presentations and Project assignments 18. Placement record of the past students and the contribution of the department to the student placements Placement record of Student: The department has its Placement cell and all students are provided placement at the time of their on the job training. All students are placed in various sectors of the industry, most of them at managerial positions in organizations like Orbitz, SITA and Cox and Kings.

19. Significant achievements of the department or faculty or students during the past five years

Institution: The Institute has successfully organized two International conferences, National Workshops and Seminars. The Institute has added on a Five Year Integrated Course in Tourism Administration to its existing MTA course. Faculty: The Faculty has represented the Institute in many National and International Conferences. Students: The Students have attained top positions in many tourism organizations.

20. Participation of the department in COSIP/ COHSSIP/ SAP/ CAS/ DSA/ DRS/ FIST/ etc. In 2007 the department has got a Five year Integrated Course in Tourism administration under the UGC Innovative program worth Rs 38 Lakh, plus 2 posts.

21. Plan of action of the department for the next five year. The department has approved a number of Short Term and Masters courses a. b. c. d. e. One year post graduate diploma in Event Management in Tourism and Hospitality (DEMT) One year post graduate Diploma in Adventure Tourism (DAT) Master in Hotel Management (MHM) One year Diploma in Multi Skilling Operations (DMHS) One year Diploma in Tourist Guide (DTG).

22. Any other highlights The Department is always keen to adopt some new strategic and innovative approach in the academic sphere to become one of the leading Institutions in the country.