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SurveyMonkey - Survey Results

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Grocery/ Food Retail Survey

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Response Percent <18 18-24 25-35 >35 0.0% 10.6% 54.8% 34.6% answered question skipped question Response Count 0 11 57 36 104 0
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+ Add Report Total Started Survey: 104 Total Completed Survey: 104 (100%)

Response Summary
PAGE: 1

1. Age?

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2. How frequently do you shop in a SUPERMARKET/ HYPERMARKET (BigBazaar/ Spencer's)?

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Response Percent Shop more frequently Do not shop more frequently 70.2% 29.8% answered question skipped question

Response Count 73 31 104 0

3. Do you live close to or far from the SUPERMARKET/ HYPERMARKET you visit frequently?

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Response Percent Lives in the vicinity Live far from the Supermarket 53.8% 46.2% answered question skipped question

Response Count 56 48 104 0

4. Please select the Retail Format you would Prefer for the Following Occasion of shopping.

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SUPERMARKET

KIRANA/ CONVENIENCE STORE

Response Count

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SurveyMonkey - Survey Results

Routine Bulk Shopping Top-Up Shopping Kill Boredom/ Entertainment Satisfy Sudden Craving Sudden Emergencies/ Unexpected Visitors Special Means/ Entertaining Guests 84.5% (87) 19.4% (20) 94.1% (95) 26.9% (28) 6.9% (7) 92.2% (95) 15.5% (16) 80.6% (83) 5.9% (6) 73.1% (76) 93.1% (94) 7.8% (8) 103 103 101 104 101 103 104 0

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Create Chart Download 5. Score on a scale of 1-to-5 on relative reasons for preferring the SUPERMARKETS you visit over OTHER SUPERMARKETS(for e.g. if you prefer Spencer's over BigBazaar, score the reasons; 1 Being the Highest and 5 being the Lowest) 1 2 3 4 5 Rating Average 1.99 Response Count 103

Convenience

58.3% (60) 17.6% (3) 26.0% (27) 20.2% (21) 13.3% (2) 15.7% (16) 26.5% (27) 23.5% (24) 9.7% (10) 31.7% (33)

11.7% (12) 11.8% (2) 47.1% (49) 39.4% (41) 0.0% (0)

10.7% (11) 70.6% (12) 10.6% (11) 27.9% (29) 33.3% (5) 33.3% (34) 28.4% (29) 33.3% (34) 33.0% (34) 13.5% (14)

11.7% (12) 0.0% (0) 7.7% (8) 6.7% (7) 33.3% (5) 17.6% (18) 14.7% (15) 8.8% (9) 23.3% (24) 14.4% (15)

7.8% (8) 0.0% (0) 8.7% (9) 5.8% (6) 20.0% (3) 5.9% (6) 5.9% (6) 5.9% (6) 14.6% (15) 8.7% (9)

Quality of Product

2.53

17

Range of Products Stocked

2.26

104

Variety of each Product Stocked

2.38

104

Promotional Offers/ Price

3.47

15

Cleaner Environment

27.5% (28) 24.5% (25) 28.4% (29) 19.4% (20) 31.7% (33)

2.71

102

Ease of finding right things

2.49

102

Well Spaced Aisles

2.45

102

Staff Behaviour

3.14

103

Shorter Queues and Faster Billing

2.37

104

answered question skipped question

104 0

6. Which Products do you usually buy from a SUPERMARKET?

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Download Response Count 103

Packaged Food(e.g. Ketchup, Frozen Food, Jam) Dairy Product Meat & Fish Staple Food(e.g. Wheat/ Flour/ Rice/ Maida/ Pulses/ Spices/ Condiments)

99.0%

33.7% 24.0% 75.0%

35 25 78

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Fruits & Vegetables

SurveyMonkey - Survey Results

36.5% 87.5% 38 91

Groceries(Skin Care Prod, Hair Care Prod, Washing Powder etc.) Apparels Consumer Durables

39.4% 32.7% answered question skipped question

41 34 104 0

Create Chart Download 7. Select the Factors that you think are important while buying 1. Fresh Fruits & Vegetables 2. Processed, Packaged and Staple Food Items 3. Non-Food Grocery (e.g. Shampoo, Washing Powder) Processed Food and Staples NonFood Grocery Items 5.0% (5) 38.0% (38) 87.9% (87) 84.7% (83) 67.8% (61) 48.9% (46) 36.8% (28) 83.3% (70) 70.8% (46) 81.7% (67) 13.7% (10) 33.7% Home Delivery 34.8% (31) 85.4% (76) (30) 89 103 1

Fresh Fruits & Vegetables

Response Count

Freshness

99.0% (99)

25.0% (25)

100

Quality

52.0% (52)

85.0% (85)

100

Range of Products

27.3% (27)

60.6% (60)

99

Variety of Products within Category

19.4% (19)

44.9% (44)

98

COnvenience

75.6% (68)

84.4% (76)

90

Price

85.1% (80)

76.6% (72)

94

Trustworthy Vendor

56.6% (43)

73.7% (56)

76

Comfortable Environment

70.2% (59)

67.9% (57)

84

Promotional Offers

21.5% (14)

61.5% (40)

65

Knowledgeable Staff who can provide recommendations Bargaining Opportunity

14.6% (12)

26.8% (22)

82

90.4% (66)

24.7% (18)

73

answered question skipped question

8. Do you buy Private Label Products? (e.g Rice, Sugar, Washing Powder Packed and Sold by Spencer's under its brand)

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Response Percent Yes No 76.9% 23.1%

Response Count 80 24

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SurveyMonkey - Survey Results

answered question skipped question 104 0

9. What private label products do you generally buy?

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Download Response Count 52 79

Packaged Food(e.g Ketchup, Jam, Butter etc) Staples(e.g. Wheat/ Flour/ Rice/ Maida/ Spices/ Cooking Oil etc) Home Care Products Health & Hygiene Products

57.1% 86.8%

54.9% 41.8% answered question skipped question

50 38 91 13

10. Are you a member of the Loyalty Program of any SUPERMARKET?

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Download Response Count 54 50 104 0

Yes No

51.9% 48.1% answered question skipped question

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