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M.M.M. DEGREE EXAMINATION, MAY 2011. MANAGEMENT CONCEPTS AND PRACTICE/MANAGEMENT CONCEPTS (From 2002) (1999 onwards) Time : Three hours Maximum : 100 marks SECTION A (5 8 = 40 marks) Answer any FIVE questions in about 200 words each. Each question carries 8 marks. 1. What are steps in the process of management? 2. Explain the functions of management. 3. Differentiate a policy and a strategy. 4. Explain the factors determining the span of management. 5. Evaluate formal and informal organisation. 6. Explain the process of job analysis. 7. Describe the communication process. 8. Define control and identify the steps in control process. SECTION B (4 15 = 60 marks) Answer any FOUR questions in about 400 words each. 9. Explain the evolution of management thought. 10.Explain different plans, its importance and relevance to managing business. 11.Enumerate various departmentation with illustrative charts 12.Explain the methods of training. 13.State the assumptions of X and Y theory and Vrooms expectancy theory. 14.Explain the PERT and CPM with a network chart. 15.Explain the types of managerial decisions and its significance. 1

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M.M.M. DEGREE EXAMINATION, MAY 2011. BASICS OF MARKETING AND SYSTEMS (1999 onwards) Time : Three hours Maximum : 100 marks PART A (5 8 = 40 marks) Answer any FIVE questions in about 200 words each. All questions carry equal marks. 1. Define - marketing. State the process of marketing. 2. Explain the societal marketing concept. 3. What is meant by marketing mix? Enumerate the components of marketing mix. 4. What are the steps involved in marketing planning process? 5. Write short notes on the following : (a) (b) segmentation is aggregation. market targeting Vs market positioning.

6. Define consumerism. Explain the need for consumer protection. 7. What are the characteristics of effective marketing information system? 8. Marginal costing is a very useful technique for profit planning Elucidate. PART B (4 15 = 60 marks) Answer any FOUR questions in about 400 words each. All questions carry equal marks. 9. Discuss the various approaches to the study of marketing. 10.Marketing management evolves its marketing mix in relation to its external environment-Elucidate.

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11.Define - market segmentation. Explain the various bases of market segmentation. 12.Explain the various rights of consumers. 13.Define Internet. State its objectives, advantages and disadvantages. 14.Define Marketing Information System. Enumerate the objectives and scope of Marketing Information System. 15.Explain, in detail, the product wise analysis of marketing costs.

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M.M.M. DEGREE EXAMINATION, MAY 2011. SALES AND DISTRIBUTION MANAGEMENT (1999 onwards) Time : Three hours Maximum : 100 marks PART A (5 8 = 40 marks) Answer any FIVE questions in about 200 words each. All questions carry equal marks. 1. Define personal selling and discuss its objectives. 2. Enumerate the characteristics of sales people. 3. Discuss the different methods of training to sales force. 4. Summarise the techniques employed to appraise the performance of sales people. 5. What do you mean by sales management audit? Why is it necessary? 6. Describe the procedure for selection and management of dealer network. 7. Give an account on warehouse design and layout.

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8. Critically examine the latest trends in preservation techniques and packing materials. PART B (4 15 = 60 marks) Answer any FOUR questions in about 400 words each. All questions carry equal marks. 9. Define sales forecasting and discuss the different methods of estimating market and sales potential. 10.Describe in detail the sales force recruitment and selection process. 11.Evaluate the various methods of motivating and compensating sales force including the incentive schemes. 12.Enumerate the factors that affect the choice of a suitable channel of distribution. 13.Critically examine the physical distribution system in the Indian Context. 14.Discuss the different inventory control techniques, their relative merits and demerits and their suitability. 15.Comment on the modern container service as an important mode of transport in the wake of globalisation.

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M.M.M. DEGREE EXAMINATION, MAY 2011. PROMOTIONAL MANAGEMENT (1999 onwards) Time : Three hours Maximum : 100 marks PART A (5 8 = 40 marks) Answer any FIVE questions. 1. State the different techniques of Promotional Budget.

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2. What are the functions of Advertising Agency? 3. State the general guidelines to maintain agency relationship. 4. What are the factors to be considered for the selection of advertising media? 5. What are the advantages of sales promotion? 6. Describe the importance of event marketing. 7. Explain the techniques of Direct marketing. 8. State the purposes of regulations of promotion. PART B (4 15 = 60 marks) Answer any FOUR questions in each about 400 words. 9. What are the forms of promotions influencing customers decisions? 10.What are the disadvantages of advertising? 11.Explain in detail the need for advertising Agency. 12.What are the methods of measuring advertising effectiveness? 13.What are the types of sales promotion? 14.Discuss the advantages of public relations towards advertising. 15.Explain in detail how promotional programmes will benefit women and children.

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M.M.M. DEGREE EXAMINATION, MAY 2011. CONSUMER BEHAVIOUR AND MARKETING RESEARCH (1999 onwards) Time : Three hours Maximum : 100 marks PART A (5 8 = 40 marks)

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Answer any FIVE questions in about 200 words each. 1. Explain the conative and cognitive behaviour of a buyer. 2. What is life style marketing? Explain. 3. Explain the attitudes of rural consumers in buying decision. 4. How does cultural factor influences buying habit? 5. Describe the consumer buying process. 6. What is diffusion in innovation and explain its implications? 7. What is marketing research? Explain its objectives and advantages. 8. What is hypothesis? Explain the types of hypothesis. PART B (4 15 = 60 marks) Answer any FOUR questions in about 400 words each. 9. Metadata research has emerged as a discipline cross-cutting many domains, focused on the provision of distributed description to web sources or application Discuss. 10.Describe the attitudinal change among the consumers of service utilisers. 11.What is report writing? Explain the steps in writing a report. 12.Describe various methods of collecting primary data and secondary data. 13.What is sampling? Describe the methods used to select the samples for marketing research. 14.Describe the socio-psychological factors that influence the purchase decision. 15.Enumerate the ethical issues in marketing research.

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M.M.M. DEGREE EXAMINATION, MAY 2011. PRODUCT MANAGEMENT (1999 onwards) 6

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Time : Three hours

Maximum : 100 marks PART A (5 8 = 40 marks) Answer any FIVE questions.

1. What do you mean by a product? What are the essential requisites of a good product? 2. Discuss the role of product managers. 3. Enumerate the salient features of the product policy of an organisation. 4. Explain the risks development. and uncertainties associated with new product

5. Classify new products. Also state the reasons for failure of new products. 6. Elucidate the importance of venture teams in new product development. 7. What is meant by Brand Equity? How is it determined? 8. Examine the latest trends in packaging. PART B (4 15 = 60 marks) Answer any FOUR questions. 9. Discuss the different product mix decisions with suitable examples. 10.Describe the organisational structure for new product development. 11.Explain new product development process and the characteristics of the different stages in the process. 12.Products like people have certain length of life - Comment. 13.Critically examine 7s framework and its use in new product development. 14.Evaluate the brand positioning strategies and their importance. 15.Elucidate future trends in Product Management.

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M.M.M. DEGREE EXAMINATION, MAY 2011. INDUSTRIAL AND SERVICES MARKETING (1999 onwards) Time : Three hours Maximum : 100 marks SECTION A (5 8 = 40 marks) Answer any FIVE questions. Each questions carries 8 marks. Each answer should not exceed 200 words. 1. Highlight the importance of industrial marketing. 2. Explain the motives of industrial buyers. 3. Outline the various types of industrial products. 4. Point out the pricing strategies adopted respect of industrial products. 5. State the significance of "relationship marketing" in respect of service products. 6. How do you segment the market for service products? 7. Mention the dimensions of service quality. 8. List out some of the important internet service products offered in India. SECTION B (4 15 = 60 marks) Answer any FOUR questions in about 400 words each. 9. Discuss the distinctions between industrial and consumer marketing. 10.Explain the major sales promotion tools used in marketing industrial products. 11.Describe the various types of service products. 12.Elaborate the components of service marketing mix. 13.Explain the terms " predicted service" "desired service" and "adequate service". How do they influence customer satisfaction? 14.Discuss some of the emerging financial service products in the Indian Scenario. 8

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15.Describe the different systems and functions of a typical large scale Indian private hospital.

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M.M.M. DEGREE EXAMINATION, MAY 2011. STRATEGIC MARKETING MANAGEMENT (1999 onwards) Time : Three hours Maximum : 100 marks PART A (5 8 = 40 marks) Answer any FIVE questions. 1. Explain the concept of strategic marketing. 2. Write note on Bench Marking. 3. What are the limitations of portfolio analysis? 4. Discuss - Entry Barriers. 5. What are the computer packages used in strategic marketing? 6. Discuss the scope of marketing strategy. 7. What are the importance of product strategy? 8. State the role of advertisement in marketing. PART B (4 15 = 60 marks) Answer any FOUR questions. 9. What are the sustainable competitive advantages of business strategy? 10.Discuss the tools applied to portfolio analysis. 11.Explain the concept of demarketing. 12.Discuss the significance of cost structure in portfolio analysis.

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13.What are the uses of 7s framework in marketing? 14.List out the strategic for mature market. 15.Explain the role of MNCs in recent marketing.

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M.M.M. DEGREE EXAMINATION, MAY 2011. INTERNATIONAL TRADE AND MARKETING (1999 onwards) Time : Three hours Maximum : 100 marks PART A (5 8 = 40 marks) Answer any FIVE questions in about 200 words. All questions carry equal marks. 1. What are the benefits of international marketing? 2. Discuss the importance of protecting the local industries. 3. Explain the contributions of international financial institutions in promoting the international trade. 4. What is segmentation? What are the bases of segmentation? 5. Discuss briefly the role of EXIM bank. 6. What are the components of balance of payments? 7. Discuss the factors influencing the packaging decision. 8. What is marketing information system? How is it different from marketing research? PART B (4 15 = 60 marks) Answer any FOUR questions in about 400 words. 10

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All questions carry equal marks. 9. Explain briefly the incentives and subsidies available to the Indian exporters. 10.Discuss the impact of operations of multinational companies on the Indian companies. 11.Explain the functions and role of I.M.F. 12.Write short notes on : (a) (b) (c) (d) Incoterms Personal selling Dumping Trade fairs.

13.Explain the role of intermediaries in international marketing. 14.Enumerate the procedure of executing the export order. 15.Discuss any five foreign market entry strategies.

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M.M.M. DEGREE EXAMINATION, MAY 2011. RURAL MARKETING (1999 onwards) Time : Three hours Maximum : 100 marks PART A (5 8 = 40 marks) Answer any FIVE questions only. 1. How to differentiate the rural consumer from urban consumer? 2. Explain the marketing strategies to launch rural products in urban areas. 3. Highlight the role of government in pricing for rural markets. 4. Describe the role of marketing information for solving issues in rural marketing.

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5. Explain the modern equipments used for message delivery. 6. Identify the problems in physical distribution. 7. Explain the objectives of cooperative marketing. 8. Describe the procedures for grading the agricultural products. PART B (4 15 = 60 marks) Answer any FOUR questions only. 9. Describe the factors contributing the change of demand. 10.Describe the extent of utilizing the regulated market by the farmers. 11.Enumerate the role of global market in the development of rural areas. 12.What is marketing communication? Explain the importance and scope of rural marketing. 13.Describe the functions of Central and State Warehousing Corporations. 14.Describe the major difficulties that have to be faced by Indian farmers in marketing their products. 15.Bring out the significance of storing and warehousing in marketing and state the advantages of public warehousing.

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