11302 CROWNE BROOK CIRCLE FRANKLIN, TN 37067

TEL 502.544.8523EMAIL RYANM@PREMIERESPEAKERS.COM

R YAN M C G ARY

SUMMARY
Project Director, Marketing Professional and Consultant with 7 years in web and print media. Expert
on search engine optimization, social network marketing, web design, print and new media. Self-
starter with background in both team and project management environments. Demonstrated ability to
hit double digit growth by leveraging cutting edge technology to identify and implement high ROI,
consumer centric, international marketing plans.

HIGHLIGHTS & AWARDS

WEB MARKETING CONSULTANT FOR PREMIERE SPEAKERS BUREAU
• Increased web revenue from $123,200 to $1,007,450 during first year, a 717.74% increase
• Increased web revenue for each consecutive year by 106.00%, 76.81%, 34.17%, 21.77%, and
5.80% respectively
• Through site re-design and a diversified web strategy, including increased international focus,
web revenue increased during 2008 from a previous high of $5,994,660 to $6,342,188, while
this represents only a 5.80% revenue increase, it occurred during a 30-40% downturn in the
North American speaker bureau industry

CATALOG & MAILER PROJECT FOR PREMIERE SPEAKERS BUREAU

• Directed and served as Editor of Premiere’s 2004 hardcover catalog, this combined with web
marketing initiatives increased company revenue $4,565,960
• Premiere recognized as one of the 50 fastest growing privately held companies in Nashville by
the Nashville Chamber of Commerce’s “Music City Future 50 - 2005”

PROFESSIONAL EXPERIENCE
PREMIERE SPEAKERS BUREAU FRANKLIN, TN 1/03 – CURRENT
Created and implemented multi-layer search engine strategy. Re-designed website following SEO
best practices. Identified and developed social media partnerships. Created, oversaw and automated
web & DVD video publishing system. Interviewed and hired employees for video and web content
creation.

• Achieved 1st - 3rd position for all primary keywords (Google)

• Architect of 2008 website re-design, increased conversion by 38.14% over previous year
• Doubled “View Time” for first time visitors through website redesign
• Completed video publishing system 4 months ahead of schedule

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TOTEMPOLL NASHVILLE, TN 01/05 – CURRENT
Directed User Interface Design (web) for Web 2.0 polling company, advised startup on user interface
and promotional marketing during startup phase. Advised company on long term, low overhead
rollout strategy, ensuring totempoll’s day 1 profitability.

• Helped developed innovative user interface

• Created UI reports, advised on software design and implementation
• Ran usability inspection and testing
• Worked with clients to design and run polls

HILLHOUSE POWER SOLUTIONS AUSTIN, TX 02/04 – 10/04

• Created four page, four color brochure for 2004 Oil Convention (2000pc print run)
• Created E-mail letterhead for all correspondence
• Created layout and designs for E-mail campaigns to 40,000+, had 70-80% open rate
• Company made first online product sale

DIRECTOR - WEB MARKETING, PREMIERE SPEAKERS BUREAU FRANKLIN, TN 09/01 –

12/03
Created search engine and web strategy. Catalog editor for 2004 catalog; responsible for hiring and
management of temporary help, data management, speaker relations, catalog layout, communication
with international printer in Thailand.
• 10x increase in first time inquiries & revenue during first year
• Directed the creation of Premiere’s 2004 print catalogs
• Met ship date for 50,000pc, 128 page glossy four color catalog
• Met ship date for 15,000pc 50 page glossy four color christian catalog

SKILLSETS
MS Office Suite, Adobe Photoshop, Adobe Premiere, Adobe Encore, Adobe Indesign, Adobe Dreamweaver, QUARK, FFMPEG
(Video Encoding), MEncoder (Video Encoding), Google Analytics, MINT, WebTrends, Google Adwords, Yahoo! Search
Marketing, SharePoint.
Nominal: Coldfusion, Ruby on Rails, Adobe Illustrator, MyEmma.

COMMUNITIES
Contributing member: Web Master World.

VOLUNTEER
Stone Soup: Friends of all abilities

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