Syllabus

11PNK101 MANAGEMENT PRINCIPLES AND ORGANIZATIONAL BEHAVIOR
L T P C 3 0 0 3 Course Objectives
The objective of the course is to provide basic knowledge about management to familiarize the students with the management principles & organizational behavior The course is designed to enable the students to adapt & apply theoretical concepts in business
INTRODUCTION
Concept- Nature- Importance-The Evolution of Management-Thought Managerial roles and stylesPrinciples of Management: Taylors and Henry Fayols principles- Levels of ManagementCharacteristics of Managers -Decision making approach-MBO-Management and Society. MANAGEMENT FUNCTIONS 9
The Nature and Purpose of Planning- Objectives - Strategies, Policies and Planning Premises -The Nature of Organizing- Organizational Structure: Departmentation -Line/Staff Authority and Decentralization -Co-ordination functions in Organization - Communication- The System and Process of Controlling - Control Techniques ORGANSATIONAL BEHAVIOUR relationships and conflict-Group dynamics-Perception-Personality- Attitudes-Work values. LEARNING, MOTIVATION AND LEADERSHIP and Theories 9 9
Definition, need and importance -Nature and scope-Importance of Groups and Teams- Role
Learning- Introduction and theories. Motivation: Content and process theories-Leadership: Styles
ORGANISATIONAL PROCESSES
Organizational culture: Elements Deciphering culture through artifacts- Organizational climate Factors affecting organizational climate- Organizational Commitment, Organizational changeImportance- Stability Vs Change- Proactive Vs Reaction change- Change process Resistance to change- Managing change TOTAL HOURS : 45 REFERENCE BOOKS Mullins, Management and Organisational Behaviour, Pearson, 2008 Pierce, Gardner,Dunham, Management and Organisational Behaviour, Cengage, 2010 Subbarao, Management and Organisational Behaviour, Himalaya Publishing House, 2010 Koontz, Weihrich, Essentials of Management: An International Perspective,Tata McGraw Hill 2010 Stoner, Principles of Management, Prentice Hall of India, 2009 Robbins, Coulter, Management, Pearson, 2009 Rao, Hari Krishna,Management : Text and Cases Excel Books, 2009 Saravanan, Karuppasamy, Principles of Management, Sci Tech, 2010 Parikh, Gupta, Organisational Behaviour, Tata McGraw Hill, 2010 Robbins, Judge, Sanghi, Organisational Behaviour Pearson, 2009 Luthuns, Organisational Behaviour Tata McGraw Hill, 2009 Schemerhorn. Organisational Behaviour, Wiley India, 2010 Sekaran, Organisational Behaviour-Text and Cases, Tata McGraw Hill, 2009
11PNK102 STATISTICAL ANALYSIS FOR DECISION MAKING

The objective of this course is to ensure that students acquire, understand and apply statistical tools in decision making To develop the ability to interpret the information obtained and present this information in a manner appropriate to a business environment.
INTRODUCTION
Definition of statistics- Importance and scope of statistics in business- Limitations- Descriptive Statistics: Classification of data- methods- Frequency & relative frequency - Cumulative frequency & cumulative relative frequency distribution - Tabulation of data- types - Graphical presentation of data-functions- advantages and limitations MEASURES OF CENTRAL TENDENCY AND DISPERSION 9
Measures of central tendency: mean - median - mode - quartiles- deciles- percentiles. Measures of dispersion: range- quartile deviation- mean deviation - standard deviation- coefficient of variation TESTING OF HYPOTHESIS 9
Procedure for testing of hypothesis- One tail and two tailed tests- Errors - Hypothesis testing for population parameters- population proportion - large sample and small samples - z-test - t test- F test- Analysis of variance-one-way and two-way classification NON PARAMETRIC TEST correlation Test CORRELATION & REGRESSION regression - Regression Coefficients - Simple Regression- Method of least squares 9 9
Chi-square tests, Sign test, Mann Whitney U-Test, Kruskal-Wallis Test, Spearmans rank
Concepts of correlation -Types of correlation - Karl Pearsons coefficient of correlation, Types of
L=45 REFERENCE BOOKS
T=15
TOTAL HOURS: 60
1. Richard Levin and David Rubin, Statistics for management- Prentice Hall of India, 1997 2. Aczel Amir, Complete business Statistics- Tata McGraw Hill Co. Ltd., 2006 3. Gupta S C and Kapoor V K, Fundamentals of Mathematical Statistics, Sultan Chand & Sons, 1990 4. Anderson, Sweeny and Williams, Statistics for Business and Economics, Thomson Learning, 2005 5. G C Beri, Statistics for Management, Tata McGraw Hill Co. Ltd., 2003
11PNK103 MANAGERIAL ECONOMICS

L 3 Course Objectives The course will emphasize the importance of understanding the fundamentals of Managerial Economics To develop and understand the nuances of various economic indicators 9 T 0 P 0 C 3
INTRODUCTION
Meaning and Scope of Managerial Economics - Role and Responsibility of Managerial EconomistFactors of Production-Modern Theory of Rent-Theories in Macroeconomics: Keynesian Theory of Income and Employment-Keynes Psychological Law of Consumption-Paradox of Saving DEMAND AND SUPPLY 9
Concept of Demand-Determinants-Elasticity of Demand, their Types - Demand ForecastingMethods-Shift in Demand.-Supply:Meaning and Definition-Law of Supply-Factors affecting Supply-Shift in Supply COST CONCEPTS IN ECONOMICS -Economies and Diseconomies of scale- Marginal Cost and Break Even Analysis MARKET STRUCTURE AND THEORY OF PRICING Oligopoly- Pricing Practices and Strategies- Advanced Topics in Pricing Theory 9 9
Cost Concepts in Economics including various types of cost - Short run -Long Run Cost Curve
Theory of Pricing in Perfect Competition - monopoly and monopolistic Competition- Duopoly and
NATIONAL INCOME AND ITS RELATED CONCEPTS
National Income and its related Concepts- Economic Indicators like GNP-GDP-WPI and CPINational Income Accounting- Business Cycles- Inflation-Deflation- Fiscal and Monetary Policies TOTAL HOURS: 45 REFERENCE BOOKS

Geetika, Ghosh, Choudhury, Managerial Economics, Tata McGraw Hill, 2009 Mankiw , Principles of Economics, Thomson Learning, 2006 Nordhaus & Samuelson , Economics, 18th Edition , Tata McGraw Hill, 2007

Suma Damodaran , Managerial Economics, Oxford University, 2006 Thomas R Christopher ,Managerial Economics,Tata McGraw Hill, 2006
Mulhearn , Economics for Business, Palgrave Macmillan, 2005 Krugman & Walls ,Microeconomics, Palgrave Macmillan, 2005 Pal Sumitra , Managerial Economics, Macmillan India Ltd, 2007 G S Gupta , Macro Economics, Tata McGraw Hill, 2006 Mankar VG , Business Economics, Macmillan India Ltd,2007 HCarig Peterson and WCris Lewis, Managerial Economics, Pearson Education, 2005 Maheswari, Managerial Economics Prentice Hall of India, 2009
11PNK104 DISASTER MANAGEMENT

L 3 Course Objectives
The course aims at creating individual to have in depth understanding of the disaster and feasible ways that would help to extinguish any threat that has fallen in the site of action. The course also aims to eliminate various hazards and its related aspects that can lead to disaster and provide an effective control as well as mitigation.
T 0
P 0
C 3
INTRODUCTION Management-Organizational Structure for Disaster Management-Disaster
9 Management
Dimensions of Natural & Anthropogenic Disasters- Principles -Components of Disaster Schemes/SOPs-Natural Disasters and Mitigation Efforts-Flood Control- Drought ManagementCyclones- Avalanches-Mangroves- Land Use Planning- Inter-Linking of Rivers. ROLE OF STATE /UNION GOVERNMENT AND OTHER AGENCIES 9
Role of Union/States-Role of Armed Forces/Other Agencies in Disasters- Important Statutes-Legal Provisions-IEDs Bomb threat - planning for detection, removal and diffusion - NBC Threat and Safety Measures- Forest Fires-Oil Fires- Crisis in Power Sector- Accidents in Coal MinesTerrorism and Emergency Management. RISK ASSESSMENT 9
Operations Management (OM)-Risk Assessment and Disaster Response- Antifriction TechniquesNGO Management- SWOT Analysis based on Design &Formulation Strategies- Insurance & Risk Management- Institution Awareness and Safety Programmes. PSYCHOLOGICAL AND SOCIAL DIMENSIONS IN DISASTERS 9
Trauma and Stress- Emotional Intelligence- Electronic Warning Systems, Recent Trends in Disaster information Provider- Geo Informatics in Disaster Studies- Cyber Terrorism- Remote Sensing & GIS Technology- Laser Scanning
APPLICATIONS IN DISASTER MANAGEMENT AND DISASTER MANAGEMENT IN INDIA 9
Statistical Seismology- Quick Reconstruction Technologies- Role of Media in DisastersManagement of Epidemics- Bio-Terrorism- Forecasting / Management of Casualties-Disaster preparedness- Disaster mitigation- Forecasting and warning of disasters- Assessing risk and vulnerability- Disaster management in India. TOTAL HOURS: 45 REFERENCE BOOKS Singh, Disaster Management: Future APH Publishers, New Delhi, 2008 Saravanakumar, Disaster Management, Himalaya Publishing House, 2010 Goel, S. L, Encyclopedia of Disaster Management. Deep & Deep Publications Pvt Ltd, 2008 Sahni, Disaster Mitigation : Experiences and Reflections, PHI Learning, New Delhi, 2008 Shaw,Disaster Management, Orient Longman , New Delhi, 2008 Sundar, Disaster Management , Sarup & Sons, New Delhi, 2008 G.K. Ghosh, Disaster Management A.P.H. Publishers, New Delhi, 2008 Singh, Disaster Management, APH Publishers, New Delhi, 2008 Ayaz Ahmad Disaster Management: Through the New Millennium Anmol Publications, New Delhi, 2008 Gaur,Disaster Management, Authors Press, New Delhi, 2008
11PNK105 ACCOUNTING FOR MANAGERS
3 1 0 4 Course Objectives
The objective is to provide knowledge in preparation and interpretation of Financial Statements To develop an understanding of Accounting tools, techniques and information and their uses in Managerial decision making
FINANCIAL ACCOUNTING
Definition- concept and conversions-Accounting equation- International accounting principles and standards- Double entry system of accounting- journalizing of transaction- preparation of final accounts- Profit and loss Account and Balance Sheet FINANCIAL STATEMENT ANALYSIS 9
Techniques of Financial statement analysis- Comparative statement analysis- Common size statements- trend analysis- ratio analysis- Classification of ratio-problems on computation and interpretation of accounting ratios-Du Pont analysis FUND FLOW AND CASH FLOW STATEMENT ANALYSIS 9
Preparation of Statement and change in working capital-computation of fund from operation and preparation of fund flow statement- cash flow statement- computation of cash from operationpreparation of cash flow statements -Use of Cash flow and fund flow statement COST ACCOUNTING 9
Distinction of Financial Accounting and cost accounting- cost technology-elements of cost-method as costing-preparation of cost sheet-activity based costing - marginal costing-cost-volume-profit analysis-concepts- break - even point analysis-problems on application of Break even concept
BUDGET
Budgeting and budgetary control-types of budgets-preparation of flexible and fixed budgetsmaster budget and cash budget-zero base budgeting-significance of computerized accounting system L=45 REFERENCE BOOKS SPJain & KLNarang, Financial Accounting, Kalyani Publishers, New Delhi, 2006 MaheswariSN, Principles of Management Accounting, Sultan Chand and sons Limited, New Delhi Shashi KGupta & RKSharma, Management Accounting :Principles and Practice,Kalyani Publishers, New Delhi,2006 NP Srinivasan & MSakthivel Murugan,Accounting for Management, SChand & Company, New Delhi,2010 TVijayakumar, Accounting for Management, Tata McGraw Hill education Private Ltd, New Delhi,2010 Khan, Jain, Management accounting: Text, Problems and cases, Tata McGraw Hill,2010 Anthony, Hawkins, Accounting ,Text and cases, Tata McGraw Hill, 2009 Ashok Banerjee, Financial Accounting: A Managerial Emphasis, Excel Books, 2005 Bhattacharya, Management Accounting, Pearson,2010 PandiKumar, Management Accounting , Theory and Practice, Excel Books, 2009 T=15 TOTAL HOURS: 60
11PNK106 MANAGEMENT INFORMATION SYSTEMS

To help the students to understand the ways in which organization uses information technology for competitive advantage
T 0
P 0
C 3
To make the students understand the use of information systems in decision making in various functional areas.
INTRODUCTION
Management Information Systems- Definition- Historical perspective- Characteristics of Information systems- Functions of Management Information Systems- Information ConceptsComponents of Information systems- Contemporary approaches to Information systems - Business Model-Architecture System Concepts - Types of Systems-Application of Information Systems Challenges in global Information Systems SYSTEM DEVELOPMENT 9
Overview of System Development - Objective of System Development- Types of System Development - System Development Life Cycle- Prototyping- Structured and Object Oriented Methodologies DATABASE MANAGEMENT SYSTEMS 9
Hierarchy of Data - Data Entities- Attributes and Keys-Database Approach - Database Structure Data modeling -Relational Database Model - Types of Database - Data Definition Language - Data Manipulation Language - Data Control Language - Popular Database- Management System - Data Warehousing - Data Mining
INFORMATION SYSTEMS
Information Support for Organization Functional Areas- Production- Human Resources- Finance & Marketing - Concepts of Decision Support Systems -Enterprise Information Systems- Expert Systems-Knowledge Management Systems- Enterprise Resource Planning- Managing International Information Systems IMPLEMENTATION 9
Project Management - Implementation Methodologies -Systems Security and Testing- Quality Assurance in Information Systems - Audit of Information Systems- Cost Benefit AnalysisAssessing Values and Risk of Information Systems- Ethics- Intellectual Property- Copyright & Patents - Impact of Information Technology on Organizations and Society TOTAL HOURS: 45 REFERENCE BOOKS OBrien, Management Information System, 9th edition, Tata McGraw Hill, 2010 Stair George, Principles of Information Systems, Cengage Learning, 2009 Murthy, Management Information Systems, Himalaya Publishing House, 2009 Laudon &Laudon, Management Information System, Pearson Education, 2010 Davis Olson, Management Information System, Tata McGraw Hill, 2009
11PNK107 INDIAN ETHOS AND VALUES

The objective of the course is to provide basic knowledge about ethics and impart relevance of mythological and traditional values To sensitize the students with the significance of ethics and values in management
T 0
P 0
C 3
INDIAN ETHOS
Indian Ethos- Need - purpose - relevance - Model of Management in the Indian Social political Environment - Distinctive features of Indian ethos of management - Indian Heritage in Business and Management- Quality - Economics of giving - Law of Karma - The matrix of vendantic philosophy and wisdom in aid of contemporary management
ETHICS-BUSINESS
Ethics-Business - Religious view - Ethics policy - Scholars view on ethicsteaching- Education Relevance of values in Management - Need for Values in Global Change - Indian perspective VALUES 9
Values- Purpose - Science and human values - Aristotle view - Application of Values - Holistic Approach for Managers in Decision Making - Trans-cultural Human Values in Management Secular Versus Spiritual Values in Management - Stakeholder perspective ETHOS AND MANAGEMENT Control- Communication - Decision making - Holistic Approach - Organization Behaviour 9
Indian perspective on general and functions of management- Planning- Organizing- Leadership-
SELF-MANAGEMENT
Self-management - Personal growth and lessons from Ancient Indian Education System - Lack of Clarity about Role and Goal - Techniques for Time Management - Stress management and Anger management - Indian Ethos and Corporate Governance - Relevance of Gandhian Thought for the contemporary Managers TOTAL HOURS: 45 REFERENCE BOOKS
Nandagopal, Ajith Shankar, Indian Ethos and Values in Management, Tata Mc Graw Hill, 2010 Khandelwal Indian Ethos and Values for Managers, Himalaya Publishing House, 2009 Biswanath Ghosh, Ethics In Management and Indian Ethos, Vikas Publishing House, 2009 Joseph Des Jardins, An Introduction to Business Ethics , Tata Mc Graw Hill, 2009
S K Chakraborty, Management by Values, Oxford University Press, New Delhi, 2008
Rinku Sanjeev, Parul Khanna, Ethics and Values in Business Management, Ane Books Pvt Ltd, 2009 Rao AB,Business Ethics and Professional values, Excel Books, 2000 Gandhi M K, The Story of My Experiment with Truth, Navjivan Publishing House,Ahmedabad, 1972
11PNK108 EXECUTIVE COMMUNICATION

L 0 T 0 P 4 C 2
Course Objectives
The objective of the course is to provide basic knowledge about business communication and official correspondence To familiarize the students with the application of the business correspondence in practical situations
NOTE: Practical exercises for the units should be prepared and executed INTRODUCTION 9
Communication -An Introduction - Communication-Meaning - Communication- significance for management - Types of communication - Media of communication - Barriers to communication Barriers to communication - Principles of effective communication BUSINESS CORRESPONDENCE 9
Business Correspondence- Introduction - Importance - Norms for Business letters - Letter for different kinds of situations - Personalized standard letters - Business enquiries - customers complaints - collection letters - sales promotion letters REPORT WRITING 9
Report writing - Structure of reports - long & short reports - Formal Reports - Informal reports Writing research reports - Technical reports - Norms for including exhibits & appendices
NON-VERBAL COMMUNICATION
Non-verbal communication - Personal appearance posture - Body language - Use of chartsdiagrams and tables - Audio visual aids for communication - Dyadic communication - Face to face communication - Telephonic conversation MEETINGS 9
Conducting Meetings- Procedure - Preparing Agenda- minutes- Resolutions - Conducting seminars - Conducting conferences - Procedure of Regulating speech - Evaluating oral presentation - Group Discussion - Drafting speech TOTAL HOURS: 45 REFERENCE BOOKS Lesikar,Flately, Basic Business Communication: Skills for Empowering the internet Generation , Tata McGraw Hill, 2009 Penrose, Rasberry, Myers, Business Communication for Managers, Cengage, 2009 Lesikar,Flately, Basic Business Communication :Skills For Empowering the internet Generation , Tata McGraw Hill, 2009 Ramachandran KK,etal Business Communication Macmillan India Ltd, 2009 Bovee, Business Communication Essentials, Pearson, 2011 Locker, Kaczmarek, Business Communication, Tata McGraw Hill, 2008 Francis, Speaking and writing for Effective Business Communication Macmillan India Ltd, 2007 Mohan Krishna Banerjee Meera Developing Communication Skills Macmillan India Ltd, 2009 Sehgal, Khetarpal, Business Communication, Excel Books, 2009 Asha Kaul, Business Communication, Prentice Hall of India, 2009 Urmilarai, Communication Skills, Himalaya Publishing House, 2009
11PNK109 BUSINESS APPLICATION SOFTWARE

To train the students on use of application software in business To enable the students to expertise in use of various tools for decision making
T 0
P 4
C 2
NOTE: Practical exercises for the units should be prepared and executed WORD PROCESSING-ADVANCED FEATURES OF MS WORD 9
Find and Replace-Checking the Grammar and Spelling-Using the Thesaurus-Using the Auto Correct, Auto Complete and Auto Text-Word Count Mail Merge-Tables Insert and ModificationConversion of Table-Converting a word document in various format MS Excel -INTRODCUTION 9
Introduction- Worksheet Basic-Keyboard shortcuts-working with single and multiple workbookworking with formulas and Cell Referencing-Query, Sorting and filtering-Conditional formatting MS Excel FOR MANAGEMENT APPLICATIONS 9
IF statements-Data Consolidation-Excel functions-creating drop-down list-Graphs and ChartsPivot Table Capital Budgeting: Net Present Value, Internal Rate of Return-Goal Seek CommandSensitivity Analysis-Break Even Analysis -Correlation and Regression MS Access and MS Power Point 9
MS Access- Designing a database-Tables-Modifying the table design-Relationships-Operators, Functions and Query-Form Basics-Reports-MS Power Point- Creating Presentation using slide master and templates in various color schemes ACCOUNTING PACKAGES AND ERP ERP Modules-Generation of reports TOTAL HOURS: 45 REFERENCE BOOKS Dr.S.S.Shrivastava,MS Office,Laxmi Publications PvtLtd, First Edition, 2008 Wayne LWinston, MS Office-Excel 2007 Data Analysis and Business Modelling,Prentice Hall of India, 2007 Nadhani, Nadhani,Implementing Tally 9: Comprehensive guide for Tally 9 & 81, BPB Publications ,2010Sudalaimuthu, Anthonyraj, Computer Application in Business, Himalaya Publishing House, 2009 Perry,MS Office 2007, Pearson, 2010 Weverka, MS Office 2010, Wiley India, 2010 Whigham, Business Data Analysis Using Excel, Oxford, 2010 Alexis Leon, Introduction to computers with MS Office Tata McGraw Hill, 2009 9
Tally 9.0: Creation of company-Final Accounts-Ratio analysis-ERP:Overview-Knowledge about
11PNK109 BUSINESS APPLICATION SOFTWARE

LIST OF EXERCISES
1.
Preparation of an industry report using MS Word
2. Designing an advertisement copy with necessary graphics and content using MS Word
3. Designing a process flowchart and a layout of a manufacturing company 4. Drafting a letter to the customers about a promotion offer using mail merge option 5. Introduction to worksheets and functions in MS Excel 6. Preparation of employee database using MS Excel 7. Analysis of sales database of a company using MS Excel 8. Generating employee payroll using MS Excel 9. Break Even Analysis using MS Excel 10. Capital budgeting using MS Excel 11. Sensitivity analysis using MS Excel 12. Correlation and regression analysis using MS Excel 13. Analysis of Variance using MS Excel 14. Creation of student database and mark database using MS Access 15. Defining relationship between database and applying query 16. Creation of Reports and forms using MS Access 17. Presentation of sales report using MS Power Point 18. Creation of company using tally 9.0 19. Final accounts and ratio analysis using tally 9.0 20. Overview of ERP Modules and generating reports
11PNK210 OPERATIONS MANAGEMENT

L 3 Course Objectives To enable the students to acquire good knowledge about the operations management strategies and techniques in manufacturing and service organisations To make the students understand the dynamics of operations management and its application in business scenario. INTRODUCTION 9 T 0 P 0 C 3
Significance of operations function in organization - Evolution of operations management; Challenges in operations management - Products and Services- Concepts- Productivity Productivity measures - Relationship of production with other management functions - Achieving competitive advantage - Strategic and tactical decisions of operations management FORECASTING AND QUANTITATIVE TOOLS 9
Types of forecast-Strategic importance-Seven steps in forecasting system-Approaches-Time series forecasting-Forecasting methods-Monitoring and controlling forecast-Forecasting in service sector LOCATION STRATEGY AND LAYOUT STRATEGY 9
Strategic importance of location-Factors that affect location decision-Evaluating methods-Service location strategy Importance- Types of layout- advantages and disadvantages-Work cell-Focused factories- layouts in service / retail sectors- Line balancing. MATERIALS REQUIREMENT PLANNING 9
Production Planning in Manufacturing - Aggregate Planning- Bill of materials - Objectives of Master Production Scheduling- Developing a MPS - Objectives of MRP - Elements of MRP -MRP system- Lot-Sizing Techniques - MRP II
QUALITY MANAGEMENT AND LEAN OPERATIONS
Definition-Implications-Cost of quality-International quality standards-ISO-TQM-Tools of TQMStatistical Process Control- Variable charts- X-bar, R charts, Attribute charts- p, np & c charts; TQM in Services- JIT Partnerships- Layout- Inventory- Scheduling - JIT in services-Lean operations - PDCA cycle -7 wastes- Lean operations in services TOTAL HOURS: 45 REFERENCES BOOKS Jay Heizer and Barry Render, Operations Management, Pearson Education South Asia, Ninth edition, 2009 Lee Krajewski, Larry Ritzman and Manoj Malhotra, Operations Management ,Process and Value Chains, Pearson Education South Asia, Eigth edition, 2008 Chase- Aquilano, Operations Management for Competitive Advantage, Tata McGraw-Hill, Tenth Edition, 2003 Russel and Taylor III, Operations Management, Pearson Education, New Delhi, Fourth edition, 2003
11PNK211 MARKETING MANAGEMENT

L 3 Course Objectives The objective of the course is to provide basic knowledge about all functional areas of marketing The course is designed to enable the students to apply theory concepts in practical business INTRODUCTION 9 T 0 P 0 C 3
Definition of marketing- Philosophies of marketing management - nature & scope of marketingPerspectives- Core marketing concepts- Marketing process- Marketing in globalised environmentGlobal marketing interface with other Functional Areas-Marketing Vs Selling SEGMENTATION, TARGETING, POSITIONING AND BUYER BEHAVIOUR 9
Market segmentation-Targeting and Positioning -Marketing Mix-Definition of buyer behaviourBuying Population- Buying Motives- Buying Decision-Buying Participants-Buying Process PRODUCT MANAGEMENT AND PRICING STRATEGY 9
Introduction- Value- Product levels- Components- Types- Product Life Cycle- Product Mix and Product-line-Branding- New Product Development-Packaging- Understanding pricing- Setting the price - Adopting the price-Initiating and Responding to price change MANAGING MARKETING CHANNELS 9
Introduction- Levels- Functions-Channel Flows- Channel Design Decisions- Concept in distribution management- Functional Areas- Value Chain - Retailing, Direct Marketing and Wholesaling
PROMOTION MANGEMENT
Advertising- Publicity and Public relations - Sales Promotion- Personal Selling-Current Trends: On line Marketing-Web based Marketing programmes - Customer Relationship Management Marketing of Non- business organization- Viral marketing TOTAL HOURS: 45 REFERENCE BOOKS Philip Kotler & Gary Armstrong, Principles of Marketing, Prentice Hall of India, 2007 Philip Kotler & Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha, Marketing Management, A South Asian Perspective, Pearson Education, 2007 Kurtz & Boone, Principles of Marketing, Thomson Learning, 2006 Adrian Palmer, Introduction to Marketing, Oxford University Press,2004 Boyd Walker, Marketing Management, McGraw Hill, 2002 RL Varshney, S L Gupta, Marketing Management, Indian Perspective, Sultan Chand, 2000
11PNK212 HUMAN RESOURCE MANAGEMENT

design It will help the students to understand the performance management and new concept in HRM Practices at organizational level This course will enable students to describe specific theories of HRM, job analysis and job
T 0
P 0
C 3
INTRODUCTION TO HRM
Introduction- Nature- Scope- Functions and Objectives of HRM- Evolution of HRM- HRM and Overall Organization (Business) - Human Resource Information System (HRIS)- Role of HR Manager HUMAN RESOURCE PLANNING 9
Importance- Factors affecting HRP-Process of HRP Job Analysis: Process and Outcomes-Job description & Job specification - Job Rotation, Job enlargement & Job enrichment -Recruitment and Selection: Sources of recruitment- Methods of selection- Induction and Placement
TRAINING AND DEVELOPMENT
Training need Analysis- Designing Training Programme- Types of Training- Difference between Training and Development- Importance- Assessment of Training effectiveness- Improving the Effectiveness of Training- Wage and Salary administration - Principles and techniques of wage fixation, job evaluation - incentive schemes PERFORMANCE MANAGEMENT AND REWARD 9
Objectives- Developing performance appraisal system- Key Result Areas- Types of Appraisal system- 360 degree Appraisal- Managing performance through various reward system- Methods to improve performance - Career Planning and Development
NEW CONCEPTS IN HRM
Recent Trends in HR- HR outsourcing - Management of Turnover and retention- Assessment and development centers- Competency mapping- Human Resource Accounting- Knowledge Management- Learning organization- Outsourcing of HRM processes- Application of IT in various HRM functions TOTAL HOURS: 45 REFERENCE BOOKS Dr.S.S Khanka, Human Resource Management (Text and Cases), S Chand &Company Ltd, 2009 David A Decenzo & Stephen P Robbins, Fundamentals of Human Resource Management, Wiley Publications, 2009 Gary Dessler, Human Resource Management, Pearson Education, 2009 K Aswathappa Human Resource & Personnel Management Tata Mcgraw Hill, 2009 Bratton Human Resource Management Palgrave Macmillan, 2007 Scott Snell &George Bohlander Human Resource Management, Cengage Learning, 2008 VSP Rao, Human Resource Management, Text and Cases Excel Books,2006 Lepak, Gowan, Human Resource management, Pearson, 2009 Raymond A Noe John R Hollenbeck Patrick M Wright, Human Resource Management, Gaining competitive advantage Tata Mcgraw Hill, 2006
Jon M Werner & Randy L Desimone, Human Resource Development Cengage Learning, 2006 Korczynski, Human Resource Management in Service Sector, Palgrave Macmillan, 2007
11PNK213 FINANCIAL MANAGEMENT

The course will emphasize the importance of understanding the fundamentals of Financial Management To view the capital structure, dividend theories and the importance of current asset management for the business organization
INTRODUCTION TO FINANCIAL MANAGEMENT
Definition- Nature &Scope-Finance Functions- Goals of Financial Management -Financial Managers Role-Time value of money- Compounding & Discounting-Risk and Return- Valuation of shares and bonds CAPITAL BUDGETING 9
Nature and Principles- Cash Flows-Discounting-cash flow techniques: Net present Value- Internal rate of return-Profitability Index- Comparison of Discounting Cash Flow Techniques--NonDiscounting cash flow techniques: Pay back and Accounting-Rate of Return - Project selection under capital rationing - Inflation and Capital budgeting
COST OF CAPITAL Overall cost of capital -Financial and Operating leverages- Indifference point CAPITAL STRUCTURE THEORIES Consideration -Types- Theories-Share splits WORKING CAPITAL MANAGEMENT
Concept of cost of capital- Determining Component-Cost of Capital- Specific Cost of Capital-
Theories-Designing Capital structure and Cost of Capital- Dividend Policy -Objectives -Practical
Principles and Concepts- Determinants - Operating Cycle - Reports of various committeesReceivables Management-Inventory Management - Cash Management-Short-term finance L=45 REFERENCE BOOKS
James C Van Horne, Financial Management & Policy Prentice Hall of India, 2009
T=15
TOTAL HOURS: 60
I M Pandey, Financial Management, Ninth Edition ,Vikas Publishing House, 2006 Prasanna Chandra ,Fundamentals of Financial Management, Tata McGraw Hill, 2009 Eugene F Brigham, Michael C Ehrhardt , Financial Management Theory and Practice, Cengage Learning , 2008 Khan and Jain, Financial Management, Tata McGraw Hill, 2009 Bhat, Financial Management Principles and Practice, Excel Books, 2009
11PNK214 DECISION MODELS IN BUSINESS

L T P C 3 1 0 4 Course Objectives To provide the students with the skills to apply the operations research techniques for organisational decision-making situations. To enhance the students ability in making scientific decisions. 9
INTRODUCTION AND LINEAR PROGRAMMING
Methodology of quantitative approach- application in management- determining the nature of the problem- formulation of mathematical model- validation of model- solution and implementation -Linear Programming- Formulation-Graphical method- Simplex method- Big M MethodSensitivity analysis TRANSPORTATION AND ASSIGNMENT MODELS 9
Initial solutions using North-west corner method- Least cost method and Vogels approximation method- Check for optimality-MODI method-assignment problem-Hungarian method- Salesman routing problem
SEQUENCING AND REPLACEMENT THEORY
Types of sequencing - sequencing of n jobs and 2 machines - n jobs and 3 machines- n jobs and m machines Types of replacement models - Replacement of items that deteriorate gradually replacement of the items that fail suddenly- individual and group replacement policy NETWORK MODELS duration -Analysing the PERT network- Crashing- cost analysis 9
Network components- Rules in constructing a network diagram- Critical Path Method-Project
QUEUING MODELS AND SIMULATION
Queuing system- Single server queuing models- Queue discipline - Service mechanism - Infinite population- Simulation process- Monte Carlo simulation-Inventory and queuing problems using simulation L=45 T=15 TOTAL HOURS: 60
REFERENCES BOOKS
S Jaisankar, Operations Research, Excel Books, 2010
Anderson, Sweeney & Williams, Quantitative Methods for Business, Thomson Learning, 2001 Gupta P.K, Man Mohan, Problem in Operations Research (Methods and Solutions), Sultan Chand and Sons, Ninth Edition, 2003. Tulsian P.C, Vishal Pandey, Quantitative Techniques (Theory and Problems)-,Pearson Education (Asia), First Indian Reprint, 2002 Hamdy A Taha, Introduction to Operations Research, Prentice Hall India, Seventh Edition, Third Indian Reprint, 2004
11PNK215 RESEARCH METHODS IN BUSINESS

This course will enable students to understand the research methodology in business environment It enables to identify the business problems and apply research knowledge in their area of specialization
BUSINESS RESEARCH Research - Research Process - Criteria of Good research - Research Problem: experimental design in Management SAMPLING
9 Defining-
Introduction -- Definitions- Objectives - Nature & Scope- Concept- Importance- Types of Formulation - Identification and selection of problems in Management - Research design and
Basis of sampling- Process-Types- Determination of Sample- Sampling error Measurement & Scaling Techniques: Measurement in Research- Basic Scaling Techniques: Nominal - Ordinal -
Interval - Ratio-Measuring Attitude : Comparative Rating Scale- Non Comparative - Rating ScaleItemized Rating Scale- Meaning & Relationship of Reliability & Validity METHODS OF DATA COLLECTION 9
Primary data collection: Qualitative & Observation Research -Collection techniques - Qualitative Research Techniques - Focus Groups - Depth Interviews - Projective Techniques - Observation Research Techniques - Survey Techniques - Questionnaire Design and Testing Secondary data collection: Role of secondary data in management research - Sources & Limitations
PROCESSING AND ANALYSIS OF DATA
Processing operations - Hypotheses Testing- Univariate analysis - Bivariate analysis- Multivariate analysis - Factor analysis - Cluster analysis -Correspondence - Conjoint Analysis - Application of SPSS INTERPRETATION AND REPORT PREPARATION 9
Interpretation and report writing - Meaning and techniques of interpretation- Significance of report writing - Layout of the research report - Different types and steps in report writing -Mechanics and Precautions for research report TOTAL HOURS: 45 REFERENCE BOOKS Donald R Cooper ,Pamela S Schindler, Business Research Methods, Tata Mc Graw Hill Publishing, 2009 William G Zikmund, Business Research Methods, Cengage Learning, 2008 Shajahan S, Research Methods for Management, Jaico Publising House, 2004 Uma Sekaran, Research Methods for Business, Wiley India, 2009 Nandagopal, Arul Rajan, Vivek, Research Methods in Business, Excel Books, 2007
Kothari, Research Methodology, New Age Publishers, 2008 Paneerselvam, Research Methodology, Prentice Hall of India, 2009 Dipak Kumar, Bhattacharyya Research Methodology, Excel Books, 2006 Krishnaswamy, Sivakumar, Mathirajan, Management Research Methodology, Pearson, 2009 Alan Bryman, Emma Bell Business Research Methods, Oxford, 2003 Murthy, Business Research Methods for Business, Excel Books, 2008 Teresa Brannick, William K Roche, Business Research Methods, Jaico Publishing House, 2007 Trochim, Research Methods Biztantra, 2009 Bhatacharaya, Research Methodology, Excel books,2009
11PNK216 INTERNATIONAL BUSINESS MANAGEMENT

T 0
P 0
C 3
Globalization of business is the order of the day International business poses great challenges and offers great opportunities to our young managers Realizing the importance- it is an attempt in the direction to provide the student a comprehensive knowledge about international business
INTRODUCTION
Nature and characteristics- Introduction- Drivers of IB- Routes of global trade- reasons-FormsElements that decides forms- Different forms -International business Strategies-Exports and imports-DefinitionInternational trade TRADE THEORIES 9 documentationProcedures-EPC-ECGC-Organizations facilitating
Mercantilism-Absolute advantage theory-Comparative cost theory Heckseher-Ohlin theoryProduct Life cycle theory-The New trait theory-Porters Diamond INTERNATIONAL BUSINESS ENVIRONMENT environment of International business MULTINATIONAL CORPORATIONS: INTRODUCTION FEMA- Indian Fiscal Policy Portfolio Investment 9 9
Socio cultural environment-Cultural Environment-Economic- Political-Technological-Ecological
Features -Classification-Drawbacks -Conflict -Role of MNCs in developing countries- FDI -FII-
TRADE BLOCKS Inter-regional trade among regional groups
WTO -Trade policy (Free trade Vs Protection)-Types of Regional Groupings SAARC- SAPTATOTAL HOURS: 45 REFERENCE BOOKS Francis Cherunilam, International Business Text and Cases, Prentice Hall Publishing, 2009 K Aswathappa, International Business Second Edition Tata Mc Graw Hill Publishing, 2009 Daneils, Rade baugh, Sullivan,Salwan, International Business, Pearson, 2009 Michael R Czinkota Ilkka ARonkainenMichael HMoffett International Business Seventh Edition, Cengage Publishing, 2000 Ball, Mcculloch,Geringer, Minor, Mcnett, International Business: The Challenge of Global Competition, Tata Mc Graw Hill, 2009 Cavusil, Knight, Riesenberger, International Business: Strategy, Management and the New Realities, Pearson, 2008 Shajahan, International Business, Macmillan India, 2008 Oded Shanker, Yadong Luo, International Business, Wiley India, 2009 Subbarao, International Business, Himalaya Publishing House, 2009
11PNK217 DECISION MODELS LAB
T 0
P 4
C 2
To train students in solving operations research problems using software and to help them to understand how they can apply and analyze various tools for solving operational problems
NOTE: Practical exercises for the units should be prepared and executed INTRODUCTION TO TORA & POM SOFTWARE Data- Other commonly used windows- File saving - Output screen window-Printing output LINEAR PROGRAMMING 9 9
Main menu- Selection of model -Creating variables -Rows and Columns - Entering and Editing
Solving LPP using Graphical method- Simplex method- Big M Method -Sensitivity Analysis TRANSPORTATION AND ASSIGNMENT MODELS 9
Initial solutions using North-west corner method- Least cost method and Vogels approximation method -Balanced and un-balanced problems - Optimal solution - Solving Assignment problems using transportation model NETWORK AND QUEUING MODELS -Single server queuing models - Infinite population -calculation of parameters FORECASTING AND INVENTORY MANAGEMENT Demand forecasting model - Inventory Models TOTAL HOURS: 45 9 9
Calculating project duration -Analysis of Critical Path Method-Analyzing the PERT network
REFERENCE BOOKS
S Jaisankar, Operations Research, Excel Books, 2010 Norman Gaither, Greg Frazier, Operations Management, South Western Thomson Learning, 2005 Hamdy A Taha, Introduction to Operations Research, Prentice Hall India, Seventh Edition, Third Indian Reprint, 2004
11PNK217 DECISION MODELS LAB

LIST OF EXERCISES 1. Solve a Linear Programming problem using Graphical Method 2. Solve a Linear Programming problem using Simplex and Big M Method 3. Execute a Linear Programming problem and perform a sensitivity analysis 4. Solve a transportation problem to find the initial solutions and optimal solution 5. Solve a unbalanced transportation problem and determine the optimal solution 6. Solve a assignment problem using a transportation model 7. Solve a network problem using CPM to determine the project duration 8. Solve a network problem using PERT to determine the project duration 9. Execute a network problem and analyze the parameters 10. 11. 12. Solve a queuing problem for a single server model Solve a forecasting problem using various models Solve an inventory problem using various models
11PNK218 RESEARCH METHODS LAB

L 0 Course Objectives To train students in solving statistical problems using SPSS problems NOTE: Practical exercises for the units should be prepared and executed OVERVIEW OF SPSS 9 and to help them to understand how they can apply and analyze various statistical tools for solving research T 0 P 4 C 2
Start Menu-Common Button-Data Windows-Other commonly used windows-The initial screen, icon detail and meaning of commands-output window-Printing output-Variable view and Data view Screen-Entering and Editing Data-Manipulation of data-Creating Variables-RecordingMerging files DATA REPRESENTATION 9
Graphs, Frequencies and Descriptive Statistics-Bar Charts-Line Graphs-Pie Charts-Box PlotsScatter Plots-Frequencies-Descriptive Statistics and percentiles-Measures of central tendencyMeasures of Variability COMPARING MEANS AND CORRELATION ANALYSIS Regression NON-PARAMETRIC TESTS 9 9
Chi-square test of independence- -t-Tests-One-way ANOVA- Two-way ANOVA - Correlation and
Mann-Whitney Rank-Sum test-Sign Test-Wilcoxon matched-Pair test-Runs test-KolmogorovSmirnov-One sample test-One sample Chi-square test-Friedman One way ANOVA-K sample Median Test
FACTOR, DISCRIMINANT & CONJOINT ANALYSIS Conjoint as a regression model
Factor extraction-Factor Selection and rotation-Perceptual mapping using discriminant analysisTOTAL HOURS: 45 REFERENCE BOOKS Darren George, Paul Mallery, SPSS for Windows, Step by step, 8th edition, Pearson, 2009 Carver, Nash, Doing Data analysis with SPSS, Thomson, 2006 Nandagopal, Arul Rajan, Vivek, Research Methods in Business, Excel Books, 2009 Rajendra Nargundkar, Marketing Research, Text and Cases, Tata Mc Graw Hill Publishing Co Ltd, second edition, 2007
11PNK218 RESEARCH METHODS LAB

LIST OF EXERCISES 1. Create a data file, enter data, manipulate data, and merge files 2. Create a Bar Graph, a Line Graph, a Pie Chart and a Box plots Graph 3. For a data set, generate Frequencies, Histogram, Descriptive and Percentiles 4. Generate Mean, Median, Mode, Standard Deviation, Variance, Skewness and Kurtosis, for a data set. 5. Run a Chi-square test of independence, One-sample t-test, Independent Samples t-test and Dependent Samples t-test and analyze the results 6. Perform a one-way ANOVA and a two- way ANOVA and make inferences based on the results 7. Perform a Correlation and Simple Regression analysis and interpret the results 8. Conduct a Mann-Whitney Rank-Sum test, Sign Test, Wilcoxon matched-Pair test, Runs test and Kolmogorov-Smirnov for a data set and analyze 9. Conduct a One sample Chi-square test, Friedman One way ANOVA and K sample Median Test for a data set and analyze 10. Perform a Factor Analysis to get KMO and Bartletts test, Communalities, Scree Plot, Component Transformation Matrix and Rotated Component Matrix and analyze.
11. Perform a Perceptual mapping using discriminant analysis and interpret the results 12. Perform a Conjoint analysis as a regression model for a data set and interpret the results
11PNK319 STRATEGIC MANAGEMENT

The objective of the course is to provide basic knowledge about Strategic Management to familiarize the students with the strategies The course is designed to enable the students to apply theoretical concepts in practical business
T 0
P 0
C 3
STRATEGY AND PROCESS
Introduction- Concept of Strategy -Strategy Formation Process -Stakeholders in Business -VisionMission and Purpose- Business Definition- Objectives and Goals - Corporate Governance and Social Responsibility - External Environment - Porters Five Forces Model COMPETITIVE ADVANTAGE Structure 9
Strategic Groups Competitive Changes during Industry evolution - Globalization and Industry - National Context and Competitive advantage resources - Capabilities and
competenciescore competencies - Generic Building Blocks of Competitive Advantage -Distinctive Competencies - Resources and Capabilities durability of competitive - Advantage -Avoiding failures and sustaining competitive advantage STRATEGIES The generic and grand strategic alternatives - Stability9 Expansion - Retrenchment and
Combination strategies -Competitive based strategies- Low cost and Best cost differentiation Business level strategy- Strategy in the Global Environment - Corporate Strategy-Vertical Integration-Diversification and - Strategic Alliances-Building and Restructuring the corporationStrategic analysis and choice - Environmental Threat and Opportunity Profile (ETOP) Organizational Capability Profile -Strategic Advantage Profile Corporate Portfolio Analysis SWOT Analysis -GAP Analysis - Mc Kinsey's 7 S Framework - GE 9 Cell Model - Distinctive competitiveness - Selection of matrix -Balanced Score Card
STRATEGY IMPLEMENTATION & EVALUATION
The implementation process - Resource allocation - Designing organisational structure - Designing Strategic Control Systems Matching structure and control to strategy - Implementing Strategic change STRATEGIC EVALUATION AND CONTROL 9
Politics - Power and Conflict - Techniques of strategic evaluation & control - other strategic issues - Managing Technology and Innovation -Strategic issues for Non Profit organizations -New Business Models and strategies for Internet Economy TOTAL HOURS: 45 REFERENCE BOOKS Thomas L Wheelen, J David Hunger and Krish Rangarajan, Concepts in Strategic Management and Business policy, Pearson Education, 2010 Charles W L Hill & Gareth R Jones, Strategic Management Theory, An Integrated approach, Biztantra, 2009. Kazmi, Strategic Management & Business Policy, Tata McGraw Hill, 2009 Fred R David, Strategic management, Prentice Hall of India, 2009
Mathur, Text book of Strategic Management, Macmillan, 2009 Michael A Hitt Robert E Hoskisson R Duane Ireland, Management of Strategy Concepts and Cases, Cengage Learning, 2010 John A Pearce Richard B Robinson, Strategic Management Tata Mc Graw Hill, 2009 Ramaswamy, Namakumari, Strategic Planning, Formulation of Corporate Strategy, 2009 Francis Cherunilam, Strategic Management, Himalaya Publishing House, 2009 Upendra Kachru, Strategic Management, Excel Books, 2009 Parasuram, Fundamentals of Strategic Management, Wiley, 2010 Colin White, Strategic Management, Ane books, 2009 Jeyaratnam, Strategic Management, Himalaya Publishing House, 2009
11PNK320 MANAGERIAL SKILL DEVELOPMENT

L 0 Course Objectives To make the student familiar with the nuances of working in a business surrounding To sensitize the students about the various aspects of personality development thereby by imparting the necessary skills required for a manager enhancing the adaptability to a team NOTE: Practical exercises for the units should be prepared and executed LISTENING AND WRITING SKILLS E- listening Writing Skills: Business letters-Corporate Report preparation- E- Writing 9 T 0 P 4 C 2
An over view of listening- Barriers for listening-Effective listening-Academic listening-
EMPLOYABILITY AND SOFT SKILLS Interpersonal skills-Intrapersonal skills- Problem solving skills- Negotiation skills BUSINESS PLAN DEVELOPMENT Plans- Management team- Development plans- Financials PERSONALITY DEVELOPMENT Body language -Etiquette -Mannerism -goal setting -public speaking -team building PRESENTATION SKILL DEVELOPMENT
Job application-Covering Letters- Resume preparation- Reasoning- GD and Interview-Soft skills:
Company description-Target Market-Competitive analysis- Marketing & Sales plan-Operations
Audience awareness -pre-preparation of presentation -developing a presentation -usage of audiovisual aids Coping skills: Acclimatization of organization climate -adapting with new organizational culture -continuous learning TOTAL HOURS: 45 REFERENCE BOOKS Ramachandran, From Campus to Corporate, Macmillan, 2011 Gallaher, Skills Development for Business and Management students, Oxford University Press, 2010 McGrath, Basic Managerial Skills for All, 9th ed, PHI Learning, 2011 Lesikar, Flatley, Rentz, Pande, Business Communication, Tata McGraw Hill, 2010 Suresh, Savithri, Sreehari, Communication Skills and Soft Skills : An Integrated Approach, Pearson,Education, 2009
Wallance, Masters, Personality Development, Cengage Learning, 2009 Abrams, Business Plan in a Day, PHI Learning, 2009 Mohan, Developing Communication Skills, Macmillan, 2010
Hurlock, Personality Development, Tata McGraw Hill, 2010
11PNK321
BUSINESS PLAN DEVELOPMENT

L T 0 P 0 C 3
Course Objectives
development.
This practical course will help to imbibe the qualities required for entrepreneurial skill This course will help students to start a new business by making them to involve in field- work.
Note: Practical exercises for the units should be prepared and executed INTRODUCTION 9 Entrepreneur - meaning- importance - qualities, nature, types, traits, culture, similarities and economic differences between Entrepreneur and Intrapreneur. Evolution of Entrepreneurs -Entrepreneurship development-its importance- Role of Entrepreneurship
SOURCES OF FINANCE & INFORMATION
Creating and starting the venture - Steps for starting a small industry - selection of types of organization - Sources of Finance available: Venture capital -Angel Investors - Long term sources -Sources of information: Internet, Government sources and statistics -Trade and industries associations -Trade fairs and exhibitions - sources of market research - evaluating data- benefits of market study FEASIBILITY ANALYSIS 9
Project feasibility study- Industry analysis and trends -Market Feasibility- Target market Competition - strategic position and risk assessment -Marketing plan and sales strategy -Technical Feasibility - operations - Technology plan - Financial Feasibility -Profitability statement Economic Feasibility-management and organization - Critical Success factors- Demand forecasting techniques BUSINESS PLAN 9
Business Plan - Meaning- The why of business plan - Factors of successful business - capital management- financial control -anticipating change and adaptability - Business plan components The Executive summary - company description ENTREPRENEURSHIP DEVELOPMENT AND GOVERNMENT 9
Role of Central Government and State Government in promoting Entrepreneurship -EDPsIntroduction to various incentives, subsidies and grants - Export Oriented Units - Fiscal and Tax concessions available - Women Entrepreneurs TOTAL HOURS: 45 REFERENCE BOOKS Vasanth Desai, Dynamics of Entrepreneurial Development and Management, Himalaya Publishing House, 2010 Gupta CB, Srinivasan NP, Entrepreneurial development, Sultan Chand and Sons, 2002 L. M. Bhole, Financial Institution & Markets, Tata McGraw - Hill Publishing Corporation Limited, New Delhi, 2000 Gordon & Natarajan, Financial Markets, BPB Publications, 2000
V. K. Blialla, Investment Management, S. Chand & Company Publishers Ltd, 2001 Brian Finch, How to write a business plan, Kogan Page, 2002 David Butler, Business planning a guide to business start-up, Butterworth-Heinemann, 1988 Prasanna Chandra, Project Planning, Analysis, Selection, Implementation and ReviewTata McGraw Hill Publishing Company Ltd, 2006
FINANCE ELECTIVES 11PNE301 INVESTMENT MANAGEMENT

L 3 T 0 P 0 C 3
Course Objectives
To enable students understand the conceptual framework of Investment, Securities Market and Portfolio Management To view the functioning of securities market in India and understand the Security Analysis 9 Types of investment
INVESTMENT Financial and economic meaning - Characteristics and objectives -Investment alternatives - Choice and evaluation - Risk and return concepts SECURITIES MARKET
Financial Market - Segments -Types; Participants in financial Market - Regulatory environment New issue market and its regulation - Stock exchanges in India - BSE- NSE- ISE - Regulations of stock exchanges - Trading system in stock exchanges-SEBI FUNDAMENTAL ANALYSIS 9
Economic Analysis -Economic forecasting and stock Investment Decisions - Forecasting techniques- Industry Analysis : Industry classification- Industry life cycle Company Analysis Measuring Earnings - Forecasting Earnings - Applied Valuation Techniques TECHNICAL ANALYSIS -Trend reversals -Patterns Efficient Market theory 9 Moving Average -Exponential Moving Average - Oscillators -
Fundamental Analysis Vs Technical Analysis - Charting methods - Market Indicators - Trend
PORTFOLIO MANAGEMENT evaluation
Portfolio analysis - Portfolio selection -Capital Asset Pricing Model -Portfolio revision - Portfolio TOTAL HOURS: 45 REFERENCE BOOKS Prasanna Chandra, Investment Analysis and Portfolio Management, Tata McGraw Hill, 2008
Donald E Fischer & Ronald J Jordan, Security Analysis & Portfolio Management, Pearson Education, 2009 Kevin , Securities Analysis and Portfolio Management , Prentice Hall of India, 2009 Dhanesh Khatri, Security Analysis and Portfolio Management Macmillan, 2010 Bodi K, Mohanty, Investments, Tata Mc Graw Hill, 2010 Punithavathy Pandian, Security Analysis and Portfolio Management, Vikas Publication Pvt Ltd, 2010 Hirt, Block, Fundamentals of Investment Management, Tata Mc Graw Hill, 2010 Avadhani, Securities Analysis and Portfolio Management, Himalaya Publishing House, 2008 Bhatt, Securities Analysis and Portfolio Management, Excel Books, 2009 Yogesh, Maheswari, Investment Management, Prentice Hall of India, 2008 Bhalla, Investment Management, S Chand & Company Ltd,16th edition, 2010
11PNE302 INTERNATIONAL FINANCIAL MANAGEMENT L 3 Course Objectives
T 0
P 0
C 3
To define and measure foreign exchange risks and to identify risk management strategies
To integrate the global developments in finance to suit the changing business environment in India
INTERNATIONAL FINANCE
Foreign Exchange - Foreign Exchange Market - Market Participants - Types of transactions Currency Derivatives - Foreign exchange Management and Its risk - International Financial System - International Monetary System - Balance of Payments FOREIGN EXCHANGE REGIME IN INDIA Investment (FDI) - Foreign Institutional Investors ( FII) Investment in India FOREIGN EXCHANGE RISK 9 9
Evolution - Regulations - Indian Foreign Exchange Market - Modes of Investment - Foreign Direct
Meaning - Types of Foreign Exchange Exposure and Risk - Management of Transaction Risk Techniques for Hedging Transaction Risk - Cross Hedging - Internal Hedging Strategies Management of Operating Risk - Managing Translation Exposure INTERNATIONAL FINANCIAL MARKETS Exchange Market FOREIGN INVESTMENT ANALYSIS budgeting for MNCs TOTAL HOURS: 45 9 9
Motive- Sources-Segments- International Money Markets- International Credit Market- Foreign
International Portfolio Investment - Corporate Strategy and Foreign Direct investment - Capital
REFERENCE BOOKS Jain P K, International Financial Management, Macmillan, 2009 Cheol S Eun, Bruce G Resnick, International Financial Management, Tata Mc Graw Hill, 2008 Kevin, Fundamentals of International Financial Management, PHI, 2009 Micheal Mevin, International Money and Finance, Pearson, 2009 Apte P G, International Financial Management, Tata Mc Graw Hill, 2009
Clark, International Financial Management, Cengage, 2009 Sharan, International Financial Management, Prentice Hall of India, 2010 Thummuluri Siddaiah, International Financial Management, Pearson, 2010 Madhu Vij, International Financial Management, Excel Books, 2009 Avadhani V, International Financial Management, Himalaya Publishing House, 2007 Joseph Anbarasu, Global Financial Management, Ane Books, 2009
11PNE303 PROJECT PLANNING, ANALYSIS AND MANAGEMENT

To enable students understand the project management To view the evaluation criteria of the project and project financing
T 0
P 0
C 3
INTRODUCTION &implementation - Management action -Investment returns -Corporate strategy FINANCIAL EVALUATION capital budgeting - Project rating index
Meaning and importance of Project - Types of project -Project life cycle - Project planning
Evaluation & Uses of Hurdle rate - Cash flow for project appraisal -Investment analysis using Mathematical techniques for project evaluation - Network technique for project management Multiple projects and constraints OPTION and production method PROJECT APPRAISAL FOR FINANCIAL INSTITUTION - Social cost benefit analysis - Preparation of project report FINANCING OF PROJECT while financing for projects - Managing strategic Change Project evaluation in non profit sector - Mergers & Acquisitions -Project management principles by project - management institute USA - Project management software TOTAL HOURS: 45 REFERENCE BOOKS Prasanna Chandra, Projects, Planning, Analysis, Selection, Implementation and Review, TMH, 6th edition, 2006 Gopalakrishnan, Project Management, Tata McGraw Hill, 2007 H R Machiraju, Introduction to Project Finance, Vikas Publications, 2005 Bhavesh M Patel, Project Management, Vikas Publication, 2007 9 9 9
Valuation of real option - Option to delay- extend- abandon project -Option to change the output
Technical- Commercial- Financial and managerial appraisal -Economic & Environmental appraisal
Raising finance in domestic market and international market-Infrastructure financing-Tax planning
Samnel J Montel, Jack R Meredith and Scott M Shafer Margaret Msutton etal M R Gopalan, Project Management,1st edition, Wiley India, 2006 Narendra Singh, Project Management Control, 4th Revised edition, Himalaya Publishing House, 2007 Narendra Singh, Problems & Solutions in Project Management and Control, 3rd edition, Himalaya Publishing House, 2007 Prasanna Chandra, Project Management, Tata Mc Graw Hill, 2007 Chowdry, Project Management, Tata Mc Graw Hill, 2007 Clifford F Gray, Erik W Larson, Project Management the Managerial Process, 3rd edition, Mc Graw Hill, 2007
11PNE304 FINANCIAL DERIVATIVES

L 3 Course Objectives To emphasize the importance of Financial Derivatives and related concepts T 0 P 0 C 3
To inculcate the basic ideas on the various instruments available in the capital markets
INTRODUCTION 9 Definition & types- Forward contracts Futures contracts-Options- Swaps-Differences between Cash and Future markets- Uses and advantages of Derivatives- Risks in Derivatives FUTURES CONTRACT 9 Specifications & Margin requirements- Hedging using Futures- Types of Futures contractsTrading mechanism- Clearing & settlement system- Pricing of futures- Relationship between Future prices,Forward prices and Spot prices OPTIONS 9 Exchange Traded Options- Specifications of Options- Call and Put Options- American and European Options- Intrinsic Value and Time Value of Option- Options pricing modelsDifferences between future and option SWAPS
9 Interest Rate SWAP- Currency SWAP- Role of Financial Intermediary- Warehousing- Valuation of Interest rate SWAPs and Currency SWAPs-Bonds and FRNs- Credit risk DERIVATIVES IN INDIA
9 Evolution of Derivatives market in India- Regulations- Framework- Exchange trading in Derivatives- Commodity Futures- Contract Terminology and Specifications for stock-Options and Index Options in NSE- Contract Terminology and specifications for stock futures and Index futures in NSE- Contract Terminology and Specifications for Interest Rate-Derivatives TOTAL HOURS: 45 REFERENCE BOOKS
Kumar, Financial Derivatives, Theory, Concepts and Practice, PHI Learning, 2010 John C Hull, Options, Futures and other Derivative Securities, Pearson, 2009 Verma, Derivatives and Risk Management, Tata McGraw Hill, 2009 Parasuram, Fundamentals of Financial Derivatives, Wiley India, 2009 Gupta, Financial Derivatives, Theory, Concepts and Practice, Prentice Hall of India, 2008 Keith Redhead, Financial Derivatives, An Introduction to Futures, Forwards, Options and Swaps, Prentice Hall of India, 2009 Vijaya Bhaskar & B Mahapatra, Derivatives Simplified, Response Books, 2008 David A Dubofsky and Thomas W Miler J R, Derivatives, Valuation & Risk Management, Oxford, 2008
11PNE305 STRATEGIC FINANCIAL MANAGEMENT

L 3 T 0 P 0 C 3
Course Objectives The course will emphasize the importance of Various Financial and Investment Management Strategies and related concepts To inculcate the various models of restructuring and business valuation 9
FINANCIAL GOALS AND STRATEGY Market-to-Book Value (M/BV)- Managerial Implications of Shareholder Value Creation INVESTMENT STRATEGY
Shareholder Value Creation- Economic Value Added (EVA)- Market Value Added (MVA)-
Techniques of Investment Appraisal Under Risk and Uncertainty- Risk Adjusted Net Present Value- Risk Adjusted Internal Rate of Return- Capital Rationing- Sensitivity analysis- Scenario analysis- Decision Tree Approach for Investment Decisions FINANCIAL RESTRUCTURING 9
Leverage Effect and Shareholders Risk- Capital Structure Planning and Policy- Dividend Policy and Value of the Firm-Stock Split- Bonus Issue- Buy back of shares OPERATIONAL RESTRUCTURING 9
Theories of Mergers- Horizontal and Conglomerate Mergers- Merger Procedure- Takeover Strategy- Types of Takeovers- Negotiated and Hostile Bids- Takeover Procedure- Takeover Defenses- Distress Restructuring Strategy-Sell offs -Spin Offs -Leveraged Buyouts
BUSINESS VALUATION
Conceptual Framework of Valuation- Approaches/Methods of Valuation- Income approach to business valuation- Discounted cash flow method- Capitalized earnings method- Combined methods-Market approach to business valuation TOTAL HOURS: 45 REFERENCE BOOKS
Coopers & Lybrand, Strategic Financial and Risk Management, Universities Press (India) Ltd
Jakhotiya, Strategic Financial Management, Vikas Publishing House, 2008
Weston J F, Chung K S & Heag S E, Mergers, Restructuring & Corporate Control, Prentice Hall of India, 2008 Godbole, Mergers, Acquisitions & Corporate Restructuring, Vikas Publishing House, 2009 Ray, Mergers and Acquisitions: Strategy, Valuation and Integration, PHI, 2010 Ravindhar Vadapalli, Mergers, Acquisitions and Business Valuation, Excel Books, 2007 Kothari, Dutta, Contemporary Financial Management, Macmillan, 2009 Van Horne, J C, Financial Management and Policy, Prentice Hall of India, 2010
11PNE306 MANAGEMENT OF FINANCIAL SERVICES & INSTITUTIONS

L 3 T 0 P 0 C 3
Course Objectives
To study the need, objectives and concepts of various financial services provided by the banks, financial institutions and their roles and responsibilities Also to know the regulatory framework of the financial entities
MERCHANT BANKING AND ISSUE MANAGEMENT of Merchant Banking-Methods of marketing new issues-Pre & Post issue activities LEASING AND HIRE PURCHASING
An overview of Indian Financial System-Nature and Functions of Merchant Banking-Regulation
Concepts and types of leasing-Advantages and disadvantages-Parties in leasing-Rights of hirer and Hiree-Hire purchase Vs installment sale-Financial Evaluation of Leasing-Net Advantage method and Equivalent Loan Method -Evaluation of Hire purchasing-Sum of years Digit method
MUTUAL FUNDS AND CREDIT RATING
Types of Mutual Funds-Evolution of Mutual Funds in India- Developing- Launching and Computation and Relevance of NAV-Regulation of Mutual Funds Credit Rating system -Growth factors-Rating & Agencies-Credit rating process VENTURE CAPITAL, FACTORING AND FORFAITING 9
Definition- Characteristics-Evolution-Venture capital investment process-Advantages-Forms-SEBI and Venture capital funds-Venture capital in India Factoring and Forfeiting-Concepts and processAdvantages and disadvantages-Factoring Vs Forfeiting- Evaluation of Factoring
FINANCIAL INSTITUTIONS AND NON-BANKING FINANCIAL COMPANIES State NBFCs-Meaning -Types-Prudential Norms
Role of financial Institution in financial markets - Development Banking Institutions -National and TOTAL HOURS: 45 REFERENCE BOOKS Gurusamy, Financial Services, Tata Mc Graw Hill, 2010 Bharati Pathak , Indian Financial System, Pearson, 2010 Clifford Gomez, Financial Markets, Institutions and Financial Services, Prentice Hall of India, 2008 Bhole, Financial Institutions and Markets, Tata McGraw Hill, 2010 Shanmugam, Financial Services, Wiley publications, 2009 M Y Khan, Financial Services, Tata Mc Graw Hill, 2010 Punivathy Pandian, Management of Financial Services, Vikas Publishing House, 2010 Nanadagopal, Sri Vidya, Emerging Financial Markets, Excel Books, 2009 Tripathy, Financial Services, Prentice Hall of India, 2009 Madura, Financial Markets and Institutions, Thomson, 2009 Meera Sharma, Management of Financial Institutions, PHI, 2008 Machiraju, Indian Financial System, Vikas Publishing House, 2010
Gupta, Chopra, Financial Markets, Institutions & Services, Ane Books, 2010 Preeti Singh, Dynamics of Indian Financial System, Ane Books, 2009
HUMAN RESOURCE ELECTIVES 11PNE307 PERFORMANCE MANAGEMENT

L 3 Course Objectives To impart knowledge on importance of performance management system in To understand the need and methods of performance evaluation of organizational organization. work force. INTRODUCTION 9 T 0 P 0 C 3
Performance Management-Introduction- Role of performance in organization -Dimensions -Performance Appraisals vs. Performance management- Performance management processRelevance of objectives in organizations- Organizational and individual performance- ProcessPerformance management & human resources management PERFORMANCE PLANNING & ANALYSIS 9
Performance planning-Performance analysis-Key Performance Areas-Components of Performance planning-Objectives of performance analysis-Process of Performance analysis PERFORMANCE REVIEW & DISCUSSION 9
Significance of review-Process of performance review-Performance rating- Performance appraisal factors- Methods and errors-reducing raters bias-Performance review discussions-ObjectivesRequisites-Process-Role of mentoring-Coaching in performance review discussions IMPLEMENTING PERFORMANCE MANAGEMENT SYSTEM 9
Operationalizing change-Implementing process-Factors affecting implementation-Pitfalls in implementation- Reward systems, legal, issues and team performance management-Reward systems and legal issues-Managing team performance
EXPERIENCES IN PERFORMANCE MANAGEMENT
Traditional practices-Recent approaches- Case studies in performance management in select organization- Appraisal Systems-Introduction, purpose of Appraisal- Pros & Cons of AppraisingMethods of Appraising- Who can Appraise- Appraisals and human resource decisions TOTAL HOURS: 45 REFERENCE BOOKS Prem Chadha, Performance Management, Macmillan, 2008. T.V.Rao, Performance Management & Appraisal Systems, Response Books, 2007. Herman Aguinis, Performance Management, Pearson education, 2008. Peter Ward, 360 Degree Feedback, Jaico publishing house, 2006. Dewakar Goel, Performance Appraisal & Compensation Management, Prentice Hall of B.D.Singh, Compensation & Reward Management, Excel Books, 2007. R.K.Sahu, Performance Management System, Excel Books, 2007. A M Sarma, Performance Management, HPH, 2008. Srinivas, R. Kandula, Performance Management, PHI, 2006.
India, 2008.
Edited by Frances N Eale, Hand book of Performance Management, Jaico Publishing, Michael Armstrong & Angela Baron, Performance Management, Jaico Publishing, 2007. Cardy, Performance Management Concepts, Skills & Exercises, PHI, 2007.
2008.
11PNE308 INDUSTRIAL RELATIONS & LABOUR LEGISLATIONS

L 3 Course objectives
This course is designed to promote a critical understanding of substantive and procedural labour laws The approach is to develop skills in handling legal issues in industrial relations and other labour matters
T 0
P 0
C 3
INTRODUCTION
Industrial Relations- History of industrial relations - Understanding and Appreciating industrial relations - Employee Relations - Approaches of IR - Theories of IR/Perspectives of industrial relations - IR in globalised economy TRADE UNIONS 9
Trade Unions- History of Trade Unions Trade union structure and organizations - its Problems Trade Unions-Theories- functions- methods - Trade Unions ACT 1926 -Management of Trade Unions in India COLLECTIVE BARGAINING 9
Collective Bargaining- The nature of collective bargaining - The Legal framework of collective bargaining - Negotiating Techniques and Skills - Workers Participation in Management Evolutions- objectives of WPM - WPM in India - Comparative Study of WPM in Global context LABOUR LEGISLATION 9
Labour legislation- Introduction-Classification-Sources & development of labour legislationPrinciples of labour legislation - Factories Act 1948-Contract labour Act 1970 - Industrial Establishment (Standing Orders) Act 1946
INDUSTRIAL LAW
Industrial disputes act 1947-Problems of industrial peace-Grievance & Disciplinary procedures The minimum wages Act 1948 -Payment of Wages Act 1936 - Payment of Bonus Act 1965 - The Employee Provident Fund Act and Miscellaneous Act 1952 - The Payment of Gratuity Act 1972 The Workmen Compensation Act 1923 - The Maternity Benefit Act 1961and ESI Act 1948 - The Role of Government in IR -National Commission on Industrial Relations Recommendations TOTAL HOURS: 45 REFERENCE BOOKS 2008 S C Srivastava, Industrial Relations & Labour Laws, Vikas Publishing Pvt Ltd, 2007 C S Venkata Ratnam, Industrial Relations, Oxford University Press, 2006 Ratna Sen, Industrial Relations in India, Macmillan, 2007 Monal Arora, Industrial Relations, Excel Books, 2007 B D Singh,Industrial Relations, Excel Books, 2005 T N Chabra and R K Suri, Industrial Relations, Dhanpat Rai & Co, 2005 Mamoria & Mamoria, Gankar, Dynamics of Industrial Relation, Himalaya Publishing House,
Prof M V Pylee, Industrial Relations & Personnel Management, Vikas, 2007
11PNE309 COMPETENCY MAPPING AND DEVELOPMENT

This course helps to understand and build competencies and facilitate students to understand the differences and inevitability of connecting core competencies and people competencies It also helps the students appreciate the need for Competency based HR Processes
T 0
P 0
C 3
INTRODUCTION
Introduction - History & Origin of Competency -Knowledge Skills and Attitude Vs Competency Reasons for Popularity of Competency- Competency - Views Against Competency- DefinitionsConfusion about Competency Components of competency- Skill- Knowledge and Motive -Trait and Self-Concept - Iceberg Model of Competency - Operant and Respondent Traits of Competency COMPETENCY CATEGORIES 9
Competency Categories - Threshold Competencies- Differentiating Competencies - Generic or Key Competencies - Functional or Technical Competencies-Leadership or Managerial Competencies COMPETENCY MODEL 9
Steps in Developing Competency Model - Determining the objective and Scope - Clarifying Implementation Goals and Standards - Create an Action Plan - Define Performance Effectiveness Criteria - Identify a Criterion Sample - Data Gathering and Interim Competency Model - Finalize and Validate Competency Model COMPETENCY MODELS LEADERSHIP 9
Competency models - Leadership and managerial competency models - Causes for Resistance and Recommended Actions to address - Delphi Technique Competencies and Generic Indicators 360 Degree Feedback - HR Generic Competency Model - Supervisory Generic Competency Model Strategies to address the gaps COMPETENCY BASED PERFORMANCE APPRAISAL 9
Integration the Competency Model - Competency based Recruitment and Selection - Competency Based Performance Appraisal - Competency Based Succession and Career Planning - Competency Based Compensation and Benefits - Competency based Training and Development - Reassess competencies and evaluate ROI TOTAL HOURS: 45
REFERENCE BOOKS
Ganesh Shermon, Tata McGraw-Hill Publishing Company Limited, 2004 Seema Sanghi, The Handbook of competency mapping , Response Books Year, 2004 Don Hellriegel, Susan E Jackson, John W Slocum, Management a Competency based approach, Tata McGraw Hill Publishing Company Limited, 2005 Nitin Sawardekar, Assessment Centres identifying potential and developing competency, Prentice Hall Publishers, 2006
11PNE310 - ORGANISATIONAL CHANGE

L 3 T 0 P 0 C 3
Course Objectives
To understand the problemsin introducing change in organizations,theory and methods of intervention in organization development To gain a thorough understanding of the organizations ability to assess its current functioning and ability to achieve its goals
INTRODUCTION
Introduction to Organization change -Need and Importance of Organizational change -Organizational Development Growth and relevance of Organizational Development -Diagnosis for Organizational Development - Foundations and Process of Organizational Development -Approaches to Organizational Development DESIGNING OD INTERVENTIONS Designing Organizational Development Interventions: Characteristics Interventions ROLE OF DEVELOPMENT 9 9 of Organizational
Development Interventions - Overview and Types of Interventions -Process involved in designing
Developing the person in the role-Career planning - Career Development & Career Strategy - Performance review and counseling - Potential appraisal -Employee Empowerment - Assessment centre-career and succession planning- Quality of Work Life
TRAINING AND DEVELOPMENT Meaning and importance Training process -model - emerging developments -
9 Identification
of training needs - Organizational analysis -Task analysis- person analysis - Priotizing Human Resource Development needs - Transfer of training -Issues-transfer process - Theories &strategiesOrganization and work environmental factors that influence transfer of training HR INTERVENTIONS 9
HR Interventions -Performance management Career Planning and Development Interventions -Tgroup and Training Interventions -Power - Politics and Organizational Development -Problems and Prospects of Organizational Development TOTAL HOURS: 45 REFERENCE BOOKS
Wendell L French; Cecil H Bell, Organization development : behavioral science interventions for organization improvement, Prentice-Hall, 2001 Biswanath Ghosh, Human Resource Development & Management, Vikas publishing house, 2006 Robert A Zawacki, Wendell L French; Cecil H Bell Organization development transformation : managing effective change; Tata McGraw Hill, 2006 Wendell L French; Cecil H Bell, Organization development : behavioral science interventions
for organization improvement Veena Vohra, Pearson Education, 2006
Lalitha Balakrishnan, Human Resource Development, Himalaya Publishing House Tapomoy Deb, Human Resource Development, Ane Books, 2006
11PNE311 INTERNATIONAL HUMAN RESOURCE MANAGEMENT

L 3 Course Objectives Provide the students with an understanding of the international human resource management practices T 0 P 0 C 3
growth
The students will be exposed to the latest HR practices strategies for international
INTRODUCTION
Definition- Approaches to international human resource management- Difference between HRM and Domestic HRM- Reasons for emergence of IHRM- Models of IHRM-5P Model European Model- internationalization of HRM: Socio-cultural context- Organizational dynamics and IHRM: Study of cultures in World- Culture and employee management issues- Organizational Processes in IHRM- Linking HR to International expansion strategies- and Challenges. STRATEGIES FOR INTERNATIONAL GROWTH 9
Exploiting global integration-The logic of global integration- differentiation- Mastering expatriation- beyond the traditional expatriate model- the limits of global integration becoming locally responsive: The roots of responsivenessunderstanding diversity- responding to diversity- the challenges of localization. RECRUITMENT PROCESS IN INTERNATIONAL CONTEXT nationalsdifferent head-huntersadvantages approaches to and disadvantages staffing advertisingof different selection for 9 methodsusing selecting
International Managers- parent country nationals- third country nationals- host country multinational decisionsrecruitment methods method
cross-national
e-recruitment;
staff and international staffing issues.
PERFORMANCE MANAGEMENT
A conceptual background- Constraints in goal attainment- performance management cyclemodels- performance and appraisal in IHRM appraisal of expatriate- third and host country employees- issues and challenges in international performance management- country specific performance management practices. INTERNATIONAL COMPENSATION 9
Forms of compensation and factors that influence compensation policy- key components of international practices compensationthe Approaches social to international security compensationacross compensation the countriesacross countriessystems
global compensation: emerging issues TOTAL HOURS: 45 REFERENCE BOOKS The Global Challenge- Framework for International Human Resource Management, Evans, Pucik, Barsoux, Tata McGraw-Hill Irwin. International Human Resource Management,Peter J Dowling, Denice E Welch, International Human Resource Management, K Aswathappa, Sadhna Das, Mc Graw Hill Companies International Human Resource Management, Tony Edwards, Chris Rees, Person Education International Human Resource Management - Monir H Tayeb-Oxford University Press , 2005. International Human resource Management ,P L Rao, Excel Books Cengage Learning
11PNE312 TALENT MANAGEMENT

L 3 Course Objective
This course help the students to understand the principles of Talent Management and its functions
T 0
P 0
C 3
It also helps to understand performance management cycle and integration of compensation with performance management system
TALENT MANAGEMENT
Introduction on Talent Management -Four steps for creating talent management system - Building block of talent management: competencies-performance management- evaluating employee potential- recruiting superkeepers-job analysis -job specifications- issues in performance management system and talent management system. FUNCTIONS OF TALENT MANAGEMENT 9
Work force planning-specifying job roles-recruiting -out sourcing- screening applicants- selecting best employees -paying employees and providing benefits- training employees-ensuring compliance to regulations -ensuring fair, safe and equitable work environments -sustain high performing employees. PERFORMANCE MANAGEMENT CYCLE 9
Performance Management Cycle- steps in the performance management cycle- setting performance goals- Design process to develop performance management goals- 360-Degree Feedback System- elements of a 360-degree feedback system- Integrating Compensation with Performance Management- compensation Vs performance management- ways to retain top talent employees- rewards/awards beyond compensation-
REWARDS AND AWARDS
Incentives - Rewards and awards beyond compensation for retaining top talent - Emerging Reward Trends- characteristics of top talent or superkeeper employees- major differences between typical reward systems and customized rewards systems- strategies for finding and retaining top talent. Career Management Development Planning Leadership Development Mentoring/Knowledge management- Retention and Engagement TALENT PLANNING AND IMPLEMENTATION 9
Talent Planning-steps for implementing talent planning- Coaching and Training the Superkeepers- strategies for coaching employees - central themes to excellence in coaching employees -Superannuation and pension plans for employees- Uses of IT in Talent management system TOTAL HOURS: 45 REFERENCE BOOKS Lance A. Berger & Dorothy R. Berger,The Talent ManagementHandbook. McGraw Hill. New Delhi, Current Edition, 2011 Instructor handouts and Power points Appraising & Developing Managerial Performance-.T. V. Rao, Excel Books 360 degree feedback & assessment & development Centres, Volume I, II and III, TV Rao,Et all, Excel Books Performance Management, Dixit Varsha, Ist edition, Vrinda Pubilcations Ltd.
MARKETING ELECTIVES 11PNE313 SERVICES MARKETING

T 0
P 0
C 3
To develop an insight into emerging trends in the service sector in a developing economy To facilitate them to tackle the issues involved in the management of services
INTRODUCTION
Introduction & Evolution of services sector- Characteristics of services- Marketing implicationsService classification- Services marketing mix- Social, economic and financial effects of servicesConsumer evaluation of services CONSUMER BEHAVIOR & SEGMENTATION, TARGETING & POSITIONING 9 Role of culture- customer expectations of service - Customer perceptions of service & Satisfaction -Service quality -Dimensions -Service encounters- Strategies to influence customer perceptionsUsing marketing research to understand the consumer- Relationship Marketing- Customer Lifetime Value- Relationship strategies- Customer profitability- Levels of relationship- Service recovery : Strategies- Guarantees- Segmenting- Targeting and Positioning of services SERVICE PRODUCT 9
Concept of the service product- Core tangibles- Augmented product-Understanding, supporting & facilitating services-Developing the service product-Service Design-Standards and Physical evidence-Service development -Redesign- Service blueprinting- Service standards -Physical evidence-Pricing-Value definitions of pricing -Approaches to pricing- Strategies SERVICE PROCESS 9
Employees role in service delivery- Internal marketing- Service Culture- Customers role in service delivery- Strategies to enhance customer participation- Delivering service through intermediaries and e-channels -Channel conflict -Franchising -Strategies for effective delivery- Managing demand and capacity -Yield management -Waiting line strategies MANAGING SERVICE PROMISES 9
Managing service promises in banking, health, hospitality, tourism, entertainment-Integrated Service marketing communications- Strategies to match promises with delivery-Exceeding customer expectations-Gaps model of service quality-Servqual- Closing the customer gapsStrategy Maps TOTAL HOURS: 45 REFERENCE BOOKS
Lovelock, Wirtz & Chatterjee, Services Marketing , People, Technology & Strategy , A South Asian perspective, Pearson Education, 2007 Zeithaml, Bitner, Gremler & Pandit, Services Marketing , Integrating Customer Focus across the firm, 4th edition, Tata McGraw Hill, 2008 Fitzsimmons& Fitzsimmons, Service Management , Operations, Strategy, Information technology, Tata McGraw Hill, 2006 Rajendra Nargundkar, Services Marketing Text & Cases, Tata McGraw Hill, 2006 Hoffman, Marketing of Services, Cengage Learning, 2007 Govind Apte, Service Marketing, Oxford Publisher, 2004 Steve Baron & Kim Harries, Service Marketing, 2nd edition, Palgrave, 2003 Jha S M, Services Marketing, Himalaya Publishing House, 2007 Nimit Choudary & Monika, Services Marketing, Text book of Indian Experience, Macmillan, 2008 R Srinivasan, Services Marketing -The Indian Context, Prentice Hall India, 2007 Helen Woodruffe, Service Marketing, Macmillan, 2007 Payne, Essence of Service Marketing, Prentice Hall of India, 2008 Christian, Service Management & Marketing, John Wiley, 2008 Ravi Shankar, Services Marketing, Excel, 2000
11PNE314 ADVERTISING AND PROMOTION MANAGEMENT

To educate students on the various promotion mix tools To facilitate the importance of an integrated communication strategy and help students prepare an integrated communication campaign for a company/product
T 0
P 0
C 3
INTRODUCTION TO ADVERTISING
Meaning- Objectives- Importance- Classification of advertisement- Economic and Social Effects of Advertising- Ethics in advertising- Promotion Mix Tools- Steps in communication processFactors in deciding promotion mix ADVERTISING AGENCY & MEDIA MANAGEMENT 9
Organization of Advertising Department- Advertising Agency Management- Budgeting -Approaches - Methods- Factors influencing the selection of the agency-Types of Media Advantages- Limitations- Media availability- Media rates- Media planning- Media strategy -Media mix - Scheduling ADVERTISING CREATIVITY 9
Advertising Copywriting for Print and Broadcast Media - Principles- Styles- Appeals- Advertising visualization and design- Layout- Production of Print- Broadcast and other Advertisements- Pre and post evaluation of Advertising effectiveness SALES PROMOTION & PERSONAL SELLING 9
Objectives-Tools- Planning- Implementation and Control-Evaluation of Sales Promotion-Sales force Design-Strategy mix- Structure and Compensation- Principles of Personal Selling -Salesmanship-Steps in selling process-Negotiation -Models- Strategy & Tactics-Customer Relationship Management-Evaluation of personal selling
PUBLIC RELATIONS
Objectives- Tools- Media and Message- Public relations vs. Publicity -Lobbying- Evaluation of Public Relations
TOTAL HOURS: 45 REFERENCE BOOKS David A Aaker, Rajeev Batra & John G Myers, Advertising Management (5th ed), Prentice Hall of India, 2007 Sales Management , Cundiff, Still & Govani , PHI/Pearson, 2008 Advertising and Promotion: An Integrated Marketing Communications Perspective , George E Belch and Michael E Belch, 6th Edition, TMH, 2006 Advertising & Integrated Brand Promotion, OGuinn, Allen & Semenik, 4th edition, Thomson South Western, 2006 Mahendra Mohan, Advertising Management, Concepts and Cases, Tata McGraw Hill Company, New Delhi, 2006 Shimp, Advertising and Promotion: An IMC Approach, Cengage Learning, 2007 Williams F Arens, Contemporary Advertising, TMH, 2006 Larry D Kelley and Donald W Jugenheimer, Advertising Media Planning: A Brand Management Approach, PHI, 2007 William Wells, John Burnett and Sandra Moriarty, Advertising: Principles and Practice, 6th edition, PHI, 2007
11PNE315 RETAIL MANAGEMENT

L 3 T 0 P 0 C 3
Course Objectives To help students develop insights into the Indian retail scenario and sensitize them on what factors affect retail strategy The course is designed to enable the students to apply theory concepts in practical business
RETAILING - AN INTRODUCTION
Definition- Functions- Importance- Types of retailing - Prospects of Retailing in India- Key Drivers of Retailing in India- Opportunities in Retailing- Retail management decision process- Global Retail marketBusiness Models in Retail- Theories of Retail Development- Concept of life cycle in Retail
RETAIL MARKET SEGMENTATION & CONSUMER BUYING DECISION PROCESS Criteria for Evaluating market segment- Approach for segmenting market- Selection of Promotion mix- Market Targeting- Customer Profile- Market Segmentation in India-Need for studying consumer behavior- Factors influencing retail shoppers- Customer decision making process 9 RETAIL MARKET STRATEGY 9
Definition- Target market and retail format- Building sustainable competitive advantages- growth strategies- Strategic retail planning process - Purpose- Method- Structure and monitoring the plan PRICING IN RETAILING & IMPACT OF INFORMATION TECHNOLOGY 9
Approaches- Factors influencing - Price adjustments- Strategies-Techniques- Integrated systems and Networking EDI- Bar Coding- Customer database management- Electronic retailing - Role of web- Online retailing- Retail audit
RETAIL LOCATION DECISION MERCHANDISE & STORE MANAGEMENT
Types of location - Factors influencing location- Site evaluation - Trading area analysisEstimating potential sales-Factors affecting site selection-Assortment plan and Inventory management; Purchase negotiation- Supply channel and relationship- Store design - Layout and space management- Visual merchandising and displays TOTAL HOURS: 45 REFERENCE BOOKS Levy, Weitz & Pandit, Retail Management, Tata McGraw Hill, 2008 Swapna Pradhan Retailing Management, Tata McGraw Hill, 2008 Berman and Evans, Retail Management, PHI, 2008 David Gilbert, Retail Management, Prentice Hall, 2007 Gibson Vedamani, Retail Management, Jaico Books, 2008
11PNE316 MARKETING RESEARCH

L 3 T 0 P 0 C 3
Course Objectives To make the student conversant with the process of market research and its application To provide the student knowledge about the design, interpretation and application of marketing research to obtain solutions to marketing problems or opportunities
INTRODUCTION
Introduction-Conceptual framework-Historical development-Nature and Scope-ImportanceRelationship with Other Disciplines-Organization of Market Research Department- Ethics in Marketing research MARKET RESEARCH PROCESS AND RESEARCH DESIGN 9
Market Research Plan -Steps in Market Research-Problem Definition-Research Design-Field Work-Data Analysis-Report Preparation-Characteristics of Good Marketing Research- Special techniques of marketing research: Image Research-Omnibus surveys -Trade Research PRODUCT RESEARCH 9
New Product Research-Idea generation& Idea Screening-Concept development & TestingConjoint Analysis -Business Analysis-Product development-Test marketing- Uses and MethodsCommercialization CONSUMER RESEARCH 9
Consumer research -Nature and importance of measuring consumer attitudes -Measurement of consumer attitudes customer satisfaction surveys: Measuring service quality using SERVQUAL technique
SALES CONTROL RESEARCH & ADVERTISING RESEARCH
Sales Forecasting-Sales Analysis-Methods of developing marketing potential-Advertising Content research-Advertising Media research-Advertising effectiveness research: Pre-test and Post tests TOTAL HOURS: 45 REFERENCE BOOKS Marketing Research , Applied Approach , Kinnear and Taylor , Mc.Graw Hill International, TMH, 2010 Marketing Research , Boyd, Macmillan, 1999 Marketing Research, Aaker Kumar and Day, John Wiley. and Sons, Inc., 2009 Marketing Research , Naresh. K.Malhotra ,Pearson, Education Asia (Addison Wesley Longman), 2010 Service Marketing ,Christopher Lovelock , Pearson Education, 2007 Parasuraman, Dhruv Grewal and R.Krishnan, Marketing Research, Biztantra, 2007
11PNE317 BRAND MANAGEMENT

To provide basic knowledge about managing brands To familiarize the students with the trends in brand management
T 0
P 0
C 3
INTRODUCTION brands-Global brand planning system-Global brand leadership-Cross country synergy BRAND ASSOCIATION & BRAND LEVERAGING personification-Brand identity-Brand positioning BRAND BUILDING Retail branding-Services branding. BRAND IMITATIONS
Brand- Definition & concept-Brand image & imagery-Brand benefits and brand value- Global
Brand equity-Brand extensions-Brand repositioning-Brand Valuation-Brand personality &
Consumer products- Consumer durables-Services-Rural commodities-Corporate brand building-
Meaning of Brand Imitation- Kinds of imitations- Factors affecting Brand Imitation- Imitation Vs Later market entry- First movers advantages- Free-rider effects- Benefits for later entrantsImitation Strategies BRAND STRATEGIES & BRAND SUCCESS and creating a brand niche-Brand audit. TOTAL HOURS: 45 9
Design & implementation of brand strategies-Strategic success-Product success-Brand association
REFERENCE BOOKS
Keller Kevin Lane, Strategic Brand Management, Building, Measuring and Managing, Brand Equity, 2nd edition, PHI, 2007 U C Mathur, Brand Management Text & Cases, Macmillan, 2006 Y L R Moorthi Brand Management-The Indian Context, Vikas Publication Jean, Noel, Kapferer , Strategic Brand Management, Kogan Page India Dr S S Kaptan, Dr S Pandey , Brand Imitations, HPH, 1/e, 2004 Tapan Panda, Brand Management, 2/e, Excel Publication Harish V Verma , Brand Management, 2/e, Excel Books Chunnawalla, Compendium Brand Management, HPH, 1/e, 2003 S Ramesh Kumar,Managing Indian Brands, Vikas Publications Richard Elliott & Larry Perclu, Strategic Brand Management, Oxford Press, 1/e
11PNE318 CONSUMER BEHAVIOUR

To develop students abilities to apply consumer behavior concepts to marketing problems that is likely to involve consumer consumption and identity implications Study on consumer behavior gives inputs to a marketing professional about dealing with diversities
T 0
P 0
C 3
INTRODUCTION
Understanding Consumer Behaviour- Concepts-Dimensions of consumer behaviours - Application of consumer behavior knowledge in marketing decisions-Approaches to the study of consumer behavior. CONSUMER AS AN INDIVIDUAL 9
Consumer needs and motives-PersonalityConsumer perception - LearningConsumer attitudesAttitude formation and change - Communication and persuasion-Self imageLife style analysis Key Determinants of Buyer Behaviour and a Framework of Buyer Behaviour CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS aspectsCross cultural consumer behaviour CONSUMER DECISION PROCESS AND POSTPURCHASE BEHAVIOUR 9 Personal influence and opinion leadership -Diffusion of innovations -Consumer decision making process-Models of consumer decision process -Nicosia- Howard Sheth and Engel-Kollat modelpost purchase behavior-Consumer expectation and satisfaction -Managing dissonance -Consumer loyaltytypes of loyalty programmes 9
Group dynamics and consumer reference groups-Family-Social class cultural and sub-cultural
ADDITIONAL DIMENSIONS
Consumerism -Consumer protection -Difficulties and challenges in predicting consumer behaviour -Online consumer behaviour -Organizational and industrial buyer behaviour -consumer behaviour in Indian context-emerging issues TOTAL HOURS: 45 REFERENCE BOOKS Leon G Schiffman, Leslie Lazar Kanuk, Consumer Behaviour, Pearson Education, New Delhi, 2006 Assael, Consumer Behaviour, Cengage Learning, 2007 Blackwell, Consumer Behaviour, Cengage Learning, 2007 David L Loudon, Albert J Della Bitta, Consumer Behaviour, McGraw Hill, New Delhi, 2005 Jay D Lindquist and M Joseph Sirgy, Shopper, Buyer & Consumer Behaviour, Theory and Marketing Application, Biztantra Publication, New Delhi, 2005 Sheth Mittal, Consumer Behaviour A Managerial Perspective, Thomson Asia (P) Ltd, Singapore, 2005 K K Srivastava, Consumer Behaviour in Indian Context, Golgotia Publishing Co, New Delhi, 2004 S L Gupta & Sumitra Pal, Consumer Behaviour an Indian Perspective, Sultan Chand, New Delhi, 2001 M S Raju, Dominique Xavedel, Consumer Behaviour, Concepts Applications and Cases, Vikas Publishing House (P) Ltd, New Delhi, 2004 Henry Assael, Consumer Behaviour Strategic Approach, Biztantra, New Delhi, 2005
PRODUCTION ELECTIVES 11PNE319 SUPPLY CHAIN MANAGEMENT

To facilitate the students to understand the concept of supply-chain management- supply chain design for successful implementation in an organization To clearly define supply-chain management- inbound and outbound logistic and the key requirements and the impact of technology on supply chains
T 0
P 0
C 3
OVERVIEW OF SUPPLY CHAIN MANAGEMENT
Introduction -Nature and concepts- Understanding the supply chain- Link between supply chain management and other management functions- Supply chain management basics- Achieving strategic fit -issues- Efficient and responsive supply chains- Importance of supply chain decisions SUPPLY CHAIN DRIVERS AND PERFORMANCE MEASURES 9
Drivers of supply chain performance- Framework for structuring drivers- Obstacles to achieving strategic fit - Performance measures- Customer Service and Cost Trade-offs-order delivery lead time -Supply chain responsiveness -Delivery reliability -Supply chain performance measures DESIGNING DISTRIBUTION NETWORKS design decisions -Role of IT in network design SUPPLY CHAIN CO-ORDINATION ordination- Managerial levers to achieve co-ordination-Milk vendor model-Achieving JIT 9 9
Role of network design - Factors influencing network design decisions - Framework for network
Supply chain co-ordination and Bullwhip effect -Effect of lack of co-ordination- Obstacles to co-
WAREHOUSING
Concepts and types of warehouse -Functions of warehouses Warehousing strategy- Elements of warehousing costs- Warehouse design principles- Concepts and principles of Materials HandlingMaterial Handling equipments TOTAL HOURS: 45 REFERENCE BOOKS Sunil Chopra, Peter Meindal, D V Kalra, Supply chain Management , Strategy, Planning and Operation, Pearson Prentice Hall, 2010 Janat Shah, Supply Chain Management, Pearson Education, 2009 Rahul V Altekar, Supply Chain Management , Concepts and cases, Prentice Hall of India, 2009 Upendra Kachu, Exploring the Supply Chain , Theory and Practice, Excel Books, 2009 Agrawal, Supply Chain Management, Strategy, Cases and Best Practices, Macmillan, 2010 R P Mohanty, S G Deshmukh, Supply Chain Management, Theories and practices, Biztantra, 2009 Raghuram, Textbook of Logistics and Supply Chain Management, Macmillan, 2008 Shridara Bhat, Supply Chain Management, Himalaya Publishing House, 2010 Sahay, Supply Chain Management in 21st Century, Macmillan, 2009
11PNE320 TOTAL QUALITY MANAGEMENT

L 3 T 0 P 0 C 3
Course Objectives
To facilitate the students to understand the importance of total quality management, the techniques used for managing, controlling, and improving quality in an organisation To illustrate how TQM can be implemented in an organisation and its benefits
TOTAL QUALITY MANAGEMENT Benefits- Contributions of Quality Gurus QUALITY CERTIFICATION
Definition-Basic approach- Evolution- Framework- Characteristics- Elements- Pillars- Barriers and
Benefits of ISO registration- ISO 9000 series- ISO 14000 series- QS 9000 certification- Quality Auditing- Quality Awards- Quality council- Continuous Process Improvement- Meaning of process- The Juran Trilogy- Improvement strategies- Types of problems- The PDCA cycle- Kaizen TOOLS AND TECHNIQUES FOR QUALITY MANAGEMENT 9
Quality Function Deployment ( QFD)- Failure Mode and Effect Analysis- Taguchis ApproachHistogram- Pareto analysis- Cause and effect diagram- Affinity diagram- Relationship diagramTree diagram- PDPC- Arrow diagram- Matrix data analysis diagram- Benchmarking- 5S- PokeYoke STATISTICAL PROCESS CONTROL 9
Meaning and significance of SPC- Establishing SPC chart- Charts for variables and attributesControl charts - X bar, R, p, np c and u charts- Process Capability-Control limits and specification limits- Definition and purpose of process capability- Measures of process capability- Concept of Six Sigma PRODUCT RELIABILITY 9
Definition and concepts of reliability- Failure rate analysis- Mean failure rate- MTTF- MTBFReliability in series and parallel- Total Productive Maintenance-Definition- Concepts- ObjectivesSteps for TPM development- Measures of TPM and benefits TOTAL HOURS: 45 REFERENCE BOOKS Dale H Besterfield, Total Quality Management, Pearson, 2010 Suganthi, Anand A Samuel, Total Quality Management , Prentice Hall of India, 2009 S Rajaram, M Sivakumar,Total Quality Management , Biztantra , 2009 Evans, Total Quality Management, Cengage, 2009 Gupta, Total Quality Management, Tata McGraw Hill, 2009 Charantimath, Total Quality Management, Pearson, 2010 Subbaraj, Total Quality Management, Tata McGraw Hill, 2009 Nagaraj, Total Quality Management, New Age Publications, 2009 Senthil Arasu, Total Quality Management, Sci Tech Publications, 2009 Sridhara Bhat, Total Quality Management , Himalaya Publishing House, 2009 Mandal, Total Quality Management,Vikas Publishing House, 2010 Sharma, Total Engineering Quality management, 2008
11PNE321 PROJECT MANAGEMENT

To facilitate the students understand the importance of project management, project planning and implementation To provide in-depth knowledge about important facets of projects and the methods of evaluation, financing and control
T 0
P 0
C 3
INTRODUCTION
Application of project management- Benefits of project management-Project Management Cycle Project initiation- project planning- Project execution- Project closure- Project Manager-rolesresponsibilities- Selection- the project team BUDGETING THE PROJECT construction -CPM -PERT- Crashing of project network CONTRACT MANAGEMENT of project management- Global tendering- Insurance for projects-Resource ManagementBasics of resource constraints -Resource loading- Resource leveling Vendor evaluation PROJECT RISK MANAGEMENT The plan-monitor-control cycle- Earned value- Purpose of control- Design of control system 9 9 9
Methods of budget -Cost estimation- Improving cost estimates- Project Scheduling- Project network
Principles of project contracts- Project contracting process- Project communication- Legal aspects
Four stage process- Integrated approach to risk management-Monitoring and controlling the project-
ROLE OF FINANCIAL INSTITUTIONS
Appraisal processes -Concepts and techniques- Specialized financial Institutions- Venture capitalProject Auditing-Objectives of project audit -The audit process- The audit report- Project auditors role TOTAL HOURS: 45 REFERENCE BOOKS Jeffrey K Pinto, Project Management, Achieving Competitive Advantage, Pearson Education, 2009 Prasanna Chandra, Projects, Tata McGraw Hill, 2009 Jack R Meredith and Samuel J Mantel, Project Management, A Managerial ApproachWiley India, 2010 Paneerselvam and Senthilkumar, Project Management, Prentice Hall of India, 2009 Gopalakrishnan and V E Rama Moorthy, Text Book of Project Management , Macmillan, 2008 Samuel J Mantel Jr , Project Management, Wiley India, 2009 Sontakki, Project Management, Himalaya Publishing House, 2009 Bhavesh M Patel, Project Management, Vikas Publishing House, 2010 Nicholos, Project Management for Business & Technology, Prentice Hall of India, 2009 Nahendra Singh, Project Management and Control, Himalaya Publishing House, 2009
11PNE322 TECHNOLOGY MANAGEMENT AND IPR

L 3 T 0 P 0 C 3
Course Objectives
To educate the students about the importance of technological innovation in business and management of innovation to achieve business competiveness To facilitate the students and make them understand the need for developing technology capabilities
TECHNOLOGY MANAGEMENT AND MANAGEMENT STRATEGY Technology Strategy and Leadership DEVELOPMENT OF TECHNOLOGICAL CAPABILITIES Adaptation Technology- Need for Technology Analysis MANAGEMENT ISSUES & BUSINESS COMPETITIVENESS
Review of Technology Management- Technological Innovation-Types-Business Competitiveness-
Developing Technology Based Capabilities- Technology Based Developments- Diffusion and
People and Organization Issues -Characteristics of Innovative Firms -Technology Interface with Markets- Customers and Suppliers- Operational System Strategies -Business Competitiveness Interface- Market Integration with Technology- Accountability with Share Holders MANAGEMENT OF TECHNOLOGY 9
Factors Influencing Effective Integration in Technical Organization- Barrier to Implementation of Structure for Managing Technology- Technology obsolescence-Need for Inter-Disciplinary Endeavour and Improved Functional Relation
INTELLECTUAL PROPERTY RIGHTS
Need for IPR- WIPO- Patents and Patent information- Need for Patent- Patentable and NonPatentable Invention- Types of Patent application in India- PCT System- Patent filing- Opposition and Grand- Design Act 2000- Trademark- Copyright- Copyright infringement- Geographical Indication- Important principles of IP Management TOTAL HOURS: 45 REFERENCE BOOKS Gerard H Gaynor, Hand book of Technology Management, Tata McGraw Hill, 2006 Murthy, Technology Management, Himalaya Publishing House, 2009 Fredric Betz, Strategic Technology Management, Tata McGraw Hill, 1996 Ray Gehani, Management of Technology & Operations, Wiley, 2009 Satyawrat Ponkshe, The Management of Intellectual Property, UBS Publishers, New Delhi, 1991 Richard Stim, Intellectual Property: Patents- Trademarks and Copyrights, Cengage Learning, 2000 Prabuddha Ganguli, Intellectual Property Rights, Tata McGraw Hill, 2001 R Narayanan, Intellectual Property Law, Eastern Law House,1997 Deborah E Bouchoux, Intellectual Property for Paralegals, Cengage Learning, 2005
11PNE323 BUSINESS PROCESS REENGINEERING AND VALUE ENGINEERING

L 3 T 0 P 0 C 3
Course objectives
To familiarize the students with Business Process Re-engineering, BPR methodology and its successful implementation To facilitate the students the importance of value engineering for firms to meet the ever -growing challenges in the highly competitive market
INTRODUCTION Role of leader and manager - Guiding principles of BPR- Key targets of BPR BPR IN MANUFACTURING INDUSTRY
Business Process- Definition; Dimensions- History of BPR- Definition- Basics- Benefits of BPR-
Enablers of BPR in manufacturing- Product design and development- BPR and IT-Relationship between BPR and IT- Role of IT in Re-engineering- BPR tools and techniques- Criticality of IT in Business process BPR IMPLEMENTATION METHODOLOGY 9
Reasons for implementation of BPR - Necessary attributes of BPR methodologies- BPR team characteristics- Different phases of BPR - Different BPR methodologies- Steps of Process Reengineering-Performance measures of BPR- Risks associated with BPR- Barriers to BPR implementation- Areas generating Barriers to BPR- A framework for Barrier management VALUE ENGINEERING CONCEPTS- THEORY AND FUNDAMENTALS Engineering basics- Techniques employed in Value Engineering 9
Relevance of Value engineering to Indian Scenario- Meaning of Value- Ways to add Value- Value
VALUE ENGINEERING JOB PLAN -General phase- Information phase- Function phase Investigation phase- Implementation Phase
9 Creation Phase- Evaluation phaseTOTAL HOURS: 45
Introduction- Selecting the project- Selecting team members- Phases of Value Engineering Job plan
REFERENCE BOOKS Radhakrishnan and Balasubramanian, Business Process Reengineering: Text and Cases, Prentice Hall of India, 2008 Dey, Business Processing Re Engineering & Change Management, Biztantra, 2009 Mukha Padhyay, Value Engineering, Sage Publications, 2009 Iyer, Value Engineering: A How To Manual, New Age International Publishers, 2000 Jaganathan, Getting More At Low Cost: The Value Engineering Way, Tata Mc Graw Hill, 2002 Sethi, Organisational Transformation Through Business Process Re- engineering, Pearson, 2009 Kumar, Value Engineering, Narusha Publishers, 2009 Shridhara Bhatt, Business Process Reengineering, Himalaya Publishing House, 2009
11PNE324 ADVANCED OPERATIONS MANAGEMENT

To facilitate the students to understand the importance of advanced operations management as a source of competitive strength in a global marketplace To familiarize the students about the advantages of JIT and Lean manufacturing and its contribution to an organization
T 0
P 0
C 3
OPERATIONS IN GLOBAL ENVIRONMENT operations- Achieving Global operations- Global issues in Service operations PRODUCT STRATEGY AND PROCESS STRATEGY
Defining global operations- Management issues in global operations- Reasons to globalize
Goods and services selection-Generating new products-Product development-Issues for product design-Time based competition-Defining a Product-Documents for production-Service design -Four process strategies-Process analysis and design-Service process design-Production technology-Technology in services E-BUSINESS AND OPERATIONS TECHNOLOGY 9
ERP Overview- Evolution of ERP- Benefits of ERP- ERP Packages- ERP Implementation- EBusiness roles and their challenges- e-Business requirements & its impact-e-Business ModelsCAD-CAM-CIM-FMS-AGV-MIS-RFID-AI JIT AND LEAN MANUFACTURING 9
Introduction to Just-in-Time- JIT requirements- Types of wastes- JIT Inventory- Characteristics of JIT partnerships- Lean Building blocks -Pull system- 5S- work cells- Poke Yoke- Kanban- SMEDVisual controls- Value stream mapping- Single piece flow- TPM- Lean assessment- Lean implementation- Benefits of Lean implementation
MANAGING SERVICE OPERATIONS Outsourcing- Customer retention and loyalty- Service quality
Service Process- Characteristics of services- Competing on service- Strategy for service- Service TOTAL HOURS: 45 REFERENCE BOOKS Jay Haizer, Barry Render, Operations Management, Prentice Hall of India, 2009 Lee J Krajewski and Larry P Ritzman, Operations Management-Strategy and Analysis, Pearson Education, 2009 Mohanthy, Advanced Operations Management, Pearson, 2009 Roberta S Russell and Bernard W Taylor III, Operations Management, Prentice Hall of India, 2009 Chase, Aquilano, Production and Operations Management-Manufacturing and Services, Tata McGraw-Hill, 2009 Chary, Production and Operations Management, Tata McGraw Hill, 2009 Russell Taylor, Operations Management Along With Supply Chain Management, Wiley, 2010 Gather, Operations Management, Cengage, 2009 Buffa, Modern Production and Operations management, Wiley, 2009 Shridara Bhatt, Operations Management, Himalaya Publishing House, 2009
SYSTEMS ELECTIVES 11PNE325 SOFTWARE PROJECT AND QUALITY MANAGEMENT

To facilitate the students to learn the software quality management concepts To help them understand the process and practice for delivering quality software
T 0
P 0
C 3
INTRODUCTION view of Project management- Stakeholder management- Attributes of well Engineered software PROCESS MODELS
Project- Project Management- Role of Project manager - Project management profession- System
Prescriptive model- Waterfall model- Incremental process model- Evolutionary process model Agile process models- Core principles of software engineering- Planning practicesCommunication practices- Modeling practices- Construction practices PROJECT INTEGRATION MANAGEMENT 9
Strategic planning and project selection- Project management plan- Project execution- Integrated change control- Closing project Project scope management -Definition- Scope planning- Scope
management plan - Project scope statement- Creating Work breakdown structure- Scope verification and scope control PROJECT TIME MANAGEMENT 9
Importance- Activity definition- Activity sequencing - Schedule development Project Cost Management-Importance- basic principle- Cost estimating types- tools and techniques- Cost budgeting- cost control Project Quality Management -Importance- Quality planning- Software quality Assurance- Tools and techniques for QC - Modern Quality management- ISO 9126 Quality management system SOFTWARE TESTING Debugging- Black box and white box testing- Basis path testing- Software Maintenance TOTAL HOURS: 45 REFERENCE BOOKS Roger S Pressman, Software Engineering- A Practitioners Approach, McGraw Hill International,2005 Kathy Scwalbe, Information Technology Project Management, Cengage Learning, 2008 Bob Hughes and Mike Cottrell, Software Project Management, Tata McGraw Hill, 2005 Gopalswamy Ramesh and Ramesh Battiprolu, Software Maintenance, Tata McGraw Hill, 2006 Jeff Tian, Software Quality Engineering, Wiley India, 2006 Waman S Jawadekar, Software Engineering, McGraw Hill, 2006 Sommerville, Software Engineering, Pearson Education, 2007 9
Software testing fundamentals- Unit testing- Integrity testing- Validity testing- System testing-
11PNE326 KNOWLEDGE MANAGEMENT SYSTEMS

L 3 T 0 P 0 C 3
Course Objectives
To understand the history, state-of-the-art and future of Knowledge Management System applications To develop a thorough review of Knowledge Management application type, both historical and speculative
INTRODUCING KNOWLEDGE MANAGEMENT
Definition- Forces driving Knowledge management-Issues in Knowledge Management- The five Ps of strategic Knowledge management - Nature of Knowledge: Definition- Different types of knowledge- Alternative views of knowledge- Differences between data- Information and Knowledge KNOWLEDGE MANAGEMENT PROCESSES 9
The 10 step Knowledge Management roadmap- Knowledge Discovery systems- Knowledge capture systems- Knowledge sharing systems- Knowledge application systems- Knowledge management Infrastructure TECHNOLOGIES FOR KNOWLEDGE MANAGEMENT 9
Artificial Intelligence- Knowledge based system- Introduction- Definition- Advantages and disadvantages- Other artificial intelligence technologies- Automated reasoning process- Case based reasoning system KNOWLEDGE CODIFICATION AND IMPLEMENTATION 9
Definition of Knowledge codification- Reasons for codifying knowledge- Modes of knowledge conversion- Codification tools and procedures- Data Mining- Data Management- Knowledge portals
ORGANISATIONAL IMPACTS OF KNOWLEDGE MANAGEMENT Ethical and legal issues- Managing Knowledge workers- Future of Knowledge Management.
Attributes of a Knowledge leader -Enablers of knowledge culture- Ownership of knowledge: TOTAL HOURS: 45 REFERENCE BOOKS Mirthunjaya, Knowledge Management, PHI Learning, 2010 Irma Becerra, Fernandez, Knowledge Management: Challenges, Solutions and Technologies, Pearson Education, 2009 Shelda Debowski, Knowledge Management, Wiley India, 2006 Sudhir Warier, Knowledge Management, Vikas Publishing House, 2009 Elias M Awad, Hassan Ghaziri, Knowledge Management, Pearson Education, 2007 Kamalvijayan, Information and Knowledge Management, Macmillan India, 2009 Thothathri Raman, Knowledge Management, First Edition, Excel Books, 2004 Tiwana, The Knowledge Management Tool Kit: Practical Techniques for Building a Knowledge Management Systems, Pearson Education, 2006 Rathan Reddy, Knowledge Management System, Himalaya Publishing House, 2009
11PNE327 E-BUSINESS L 3 Course Objectives To facilitate the students the ways in which organizations use information technology in business To prepare the students to overcome the challenges and problems in E-Business 9 T 0 P 0 C 3
INTRODUCTION E-commerce E-MARKETING Goals- Browsing behavior model- Online Marketing- E-Advertising E-SECURITY AND E-PAYMENT
Characteristics of E-business- Advantages and disadvantages of E-business- Business Models for
Information system security- Security on the internet- E-business Risk management issuesInternet security environment in India - Digital payment requirements- Digital token based E Payment system- Properties of Electronic cash- Cheque payment system on the internet- Risks in E- payment system- Digital signature
E-CRM E-CRM Tool kits- Typical business touch points- Privacy issues- Data mining in CRM MOBILE COMMERCE AND WEB DESIGN9
Definition- Technology- WAP Model- Wireless technology-3G Wireless communication-Need for intelligent web sites- Goals and objectives of a website- Strategies for website developmentEthical issues in Digital economy TOTAL HOURS: 45 REFERENCE BOOKS Mamta Bhusry, e-commerce, Firewall Media, 2009 Ravi Kalakota, Marcias Robinson, e-business, Pearson Education, 2005 Deborah L Bayles, E commerce Logistics and fulfillment, Pearson Education, 2005 Joseph, e-commerce, An Indian Perspective, PHI India, 2008 William J Buffam, E Business and IS solution, Pearson education, 2005 Rayadu, E-Commerce, E Business, Himalaya Publishing House, 2009 Agarwal, Business on the Net, Macmillan, 2009
11PNE328 ENTERPRISE RESOURCE PLANNING L 3 Course Objectives To facilitate the students to understand the ways in which organizations use information technology for competitive advantage To assist the students to understand the concepts and the importance of Enterprise wise recourse planning and integration of the various sub functions in the organization INTRODUCTION TO ERP ERP an overview- ERP as Integrated Management Information System-Evolution of ERPBenefits of ERP- ERP Vs Traditional-Information Systems- Advantages of ERP ERP AND TECHNOLOGY business processes- BPR Phases- Challenges in implementing BPR BUSINESS MODULES 9 9 Business Intelligence: Factors- Technology- Techniques for integrating business intelligence into 9 T 0 P 0 C 3
Business Modules of an ERP Package- Finance- Manufacturing- Maintenance- Materials management - Quality management- Marketing- Sales- distribution & Service -Benefits of ERP ERP IMPLEMENTATION 9
Implementation challenges- Strategies for implementation- ERP Life cycle- Implementation methodologies- Project team- vendor and contract management- Project management & monitoring- Post implementation activities
PRODUCTS AND FUTURE MARKET
SAP- Oracle- JD Edwards- Marshal- Future direction and trends in ERP - New markets- new channels- faster implementation methodologies- web enabling market snap shot-Cloud computingRODE TOTAL HOURS: 45 REFERENCE BOOKS Alexis Leon, ERP Demystified, Tata McGraw Hill, 2007 Alexis Leon, Enterprise Resource Planning, Tata McGraw Hill, 2007 Vinod Kumar Garg and NK Venkitakrishnan, Enterprise Resource Planning: Concepts and Practice, PHI Learning, 2006 Mary Sumner, Enterprise Resource Planning, Pearson Education, 2006 Jaiswal, Text book of Enterprise Resource Planning, Macmillan,2009 Ashim Raj Singla, Enterprise Resource Planning, Cengage Learning, 2008 Rahul V Altekar, Enterprisewide Resource Planning, PHI Learning, 2005 Murthy, Enterprise Planning, Himalaya Publishing House, 2009
11PNE329 DECISION SUPPORT SYSTEM L 3 T 0 P 0 C 3
Course Objectives
To help the students to understand the importance of decision making at all levels of management To help the students to understand the steps, models and concepts in Decision support systems
INTRODUCTION applications MODEL MANAGEMENT
Decision concept -Steps- Decision support system -components- characteristics- classification and
Models- Modeling process- Types of models- Optimization - Simulation - Heuristics -Descriptive Predictive- Model base- Modeling languages- Model directory- Model base management- SystemModel execution- Integration and command processing DATA MANAGEMENT SYSTEM 9
Database -Sources of Data- Data Directory- Data Structure and database language- Query facilityData Management system- DBMS as DSS development tool-Intranet-Extranet-Internet-Data access.
DIALOG MANAGEMENT Speech recognition and understanding- Issues in user interface DEVELOPMENT OF DECISION SUPPORT SYSTEM development- Integration- Testing and validation- Training and implementation
User interface- Graphics -Multimedia- Visual interactive modeling- Natural language processing-
Development process- Software and hardware and data acquisition- Model acquisition- Dialog TOTAL HOURS: 45
REFERENCE BOOKS Macllah, Decision Support Systems and Data Warehousing, Tata McGraw Hill, 2003 Stevenson, Introduction to Management Science, 1/e, Tata Mc Graw Hill, 2007
Efraim Turban, Jay E Aronson, Ting, Peng Liang, DSS and Intelligent Systems, Pearson Education, 2007 Macllah, Decision Support Systems and Data Warehousing, Tata McGraw Hill, 2003 Stevenson, Introduction to Management Science, 1/e, Tata McGraw Hill, 2007 James A Obrien, George M Marakas, Management Information Systems, Tata McGraw Hill, 2007 Janakiraman and K Sarukesi, Decision Support System, PHI, 1999 Lotfi, Decision Support System and Management, McGraw Hill Publications, 2006 Goyal, Management Information Systems, Macmillan,2010
11PNE330 DATABASE MANAGEMENT SYSTEMS L 3 Course Objectives

To help the students to understand the importance of data and information processing in the organization To help the students to understand the steps and concepts in building, retrieving and controlling database
T 0
P 0
C 3
INTRODUCTION
Characteristics of database approach- Advantages of using DBMS- Data Models- Schemas and Instances- DBMS architecture and Data Independence- Database system environmentClassification of DBMS- Entity Relationship model- Relational models SQL 9
Basic structure- functions- Null value- Nested sub queries- Derived relations- Embedded SQLOther Query languages- Integrity constraints: Domain constraints- Referential integrity- AssertionTriggers- Functional dependencies RELATIONAL DATABASE DESIGN 9
Decomposition- Normalization- Domain Key Normal form-Object Oriented Databases: Object oriented data model- Object oriented languages- Object relational databases- Nested relationsComplex types and object orientation STORAGE AND FILE STRUCTURE structure for object oriented databases 9
RAID- tertiary storage- storage access- File organization- Organization of records in files- Storage
INDEXING AND HASHING
Basic concepts- Ordered indices- B + and B -Tree index files- Static hashing- Dynamic hashing Database Security: Data classification- Threats and risks- Cryptography- Digital signatureDatabase control- Types of privileges- Object privileges- Statistical database TOTAL HOURS: 45 REFERENCE BOOKS Pannerselvam, Database management System, PHI Learning, 2010 Pathak, Data Base Management Systems, Himalaya Publishing House, 2009 Leon, Database management system, Vikas Publishing House, 2010 Korth, Database system concepts, Tata McGraw Hill, 2010 Kahate, Introduction to Database Management system, Pearson Education, 2009 Pratt, Database management system, Cengage Learning, 2010 Shah, Patel, Database Management System, Macmillan, 2011 Ranjan, Advances in Data Base Management, Macmillan, 2010 Narang, Database management system, PHI Learning, 2010 Ramakrishnan, Database management system, Tata McGraw Hill, 2010
Sri Krishna College of Engineering and Technology: Coimbatore (Autonomous) Master of Business Administration Subject Code and Name: QUESTION PAPER SCHEME Time: 3 hours PART A (10 x 2 = 20 marks) (Answer ALL questions)
1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Max. Marks: 100
PART B (5 x 12 = 60 marks) (Answer all the questions)

11. 12. 13. 14. 15. a (or) 11.b a (or) 12.b a (or) 13.b a (or) 14.b a (or) 15.b PART C (1x 20 = 20 marks)
(Compulsory Question)
16. Case or Problem

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11PNK101 MANAGEMENT PRINCIPLES AND ORGANIZATIONAL BEHAVIOR

11PNK102 STATISTICAL ANALYSIS FOR DECISION MAKING

Concepts of correlation -Types of correlation - Karl Pearsons coefficient of correlation, Types of

L=45 REFERENCE BOOKS

11PNK103 MANAGERIAL ECONOMICS

NATIONAL INCOME AND ITS RELATED CONCEPTS

11PNK104 DISASTER MANAGEMENT

INTRODUCTION Management-Organizational Structure for Disaster Management-Disaster

APPLICATIONS IN DISASTER MANAGEMENT AND DISASTER MANAGEMENT IN INDIA 9

11PNK105 ACCOUNTING FOR MANAGERS

11PNK106 MANAGEMENT INFORMATION SYSTEMS

11PNK107 INDIAN ETHOS AND VALUES

Indian perspective on general and functions of management- Planning- Organizing- Leadership-

11PNK108 EXECUTIVE COMMUNICATION

11PNK109 BUSINESS APPLICATION SOFTWARE

Tally 9.0: Creation of company-Final Accounts-Ratio analysis-ERP:Overview-Knowledge about

11PNK109 BUSINESS APPLICATION SOFTWARE

Preparation of an industry report using MS Word

11PNK210 OPERATIONS MANAGEMENT

QUALITY MANAGEMENT AND LEAN OPERATIONS

11PNK211 MARKETING MANAGEMENT

11PNK212 HUMAN RESOURCE MANAGEMENT

TRAINING AND DEVELOPMENT

NEW CONCEPTS IN HRM

11PNK213 FINANCIAL MANAGEMENT

INTRODUCTION TO FINANCIAL MANAGEMENT

Concept of cost of capital- Determining Component-Cost of Capital- Specific Cost of Capital-

11PNK214 DECISION MODELS IN BUSINESS

INTRODUCTION AND LINEAR PROGRAMMING

SEQUENCING AND REPLACEMENT THEORY

Network components- Rules in constructing a network diagram- Critical Path Method-Project

QUEUING MODELS AND SIMULATION

11PNK215 RESEARCH METHODS IN BUSINESS

PROCESSING AND ANALYSIS OF DATA

11PNK216 INTERNATIONAL BUSINESS MANAGEMENT

Socio cultural environment-Cultural Environment-Economic- Political-Technological-Ecological

Features -Classification-Drawbacks -Conflict -Role of MNCs in developing countries- FDI -FII-

TRADE BLOCKS Inter-regional trade among regional groups

11PNK217 DECISION MODELS LAB

11PNK217 DECISION MODELS LAB

11PNK218 RESEARCH METHODS LAB

Chi-square test of independence- -t-Tests-One-way ANOVA- Two-way ANOVA - Correlation and

FACTOR, DISCRIMINANT & CONJOINT ANALYSIS Conjoint as a regression model

11PNK218 RESEARCH METHODS LAB

11PNK319 STRATEGIC MANAGEMENT

STRATEGY AND PROCESS

STRATEGY IMPLEMENTATION & EVALUATION

11PNK320 MANAGERIAL SKILL DEVELOPMENT

An over view of listening- Barriers for listening-Effective listening-Academic listening-

Job application-Covering Letters- Resume preparation- Reasoning- GD and Interview-Soft skills:

Company description-Target Market-Competitive analysis- Marketing & Sales plan-Operations

BUSINESS PLAN DEVELOPMENT

SOURCES OF FINANCE & INFORMATION

FINANCE ELECTIVES 11PNE301 INVESTMENT MANAGEMENT

Fundamental Analysis Vs Technical Analysis - Charting methods - Market Indicators - Trend

PORTFOLIO MANAGEMENT evaluation

11PNE302 INTERNATIONAL FINANCIAL MANAGEMENT L 3 Course Objectives

Motive- Sources-Segments- International Money Markets- International Credit Market- Foreign

11PNE303 PROJECT PLANNING, ANALYSIS AND MANAGEMENT

Raising finance in domestic market and international market-Infrastructure financing-Tax planning

11PNE304 FINANCIAL DERIVATIVES

11PNE305 STRATEGIC FINANCIAL MANAGEMENT

11PNE306 MANAGEMENT OF FINANCIAL SERVICES & INSTITUTIONS