CLASSIFIEDS RATES

( Effective from 1st April, 2012 )

Questions (044) 39922660 , questions@releasemyad.com
SLAB 01-05 ins.
FIXED CHARGE
Any Line Allgned Left / Right / Centre Heading Charge (Per Line) / Box Charge Character

DISPLAY
( Rs./sq.cm. )

Anandabazar Patrika
Classifieds Categories
Matrimonial (Sunday) Matrimonial (ABP + TT) (Sunday) Marriage Bureau (Sunday) Situation Vacant (Weekday) Chakri Bazar (Saturday) Chakri Bazar (Sunday) Chakri Bazar (Saturday + Sunday) Situation Wanted (All Days) Education (Weekday Except Saturday, 1 Paid + 1 Free, for Liners Only) Education (Sunday, 1 Paid + 1 Free, For Liners Only) Property (All Days Except Saturday) Bari Bazar (Saturday) Business (Weekday) Business (Sunday) Saptahik Tatta Talash (Sunday) / Udyog (Saturday) Astrology (All Days) Groho Ratna (All Days) Gari Bazar (Saturday) (Pre Used Vehicles Only) Gari Bazar (Car Accessories) (Saturday) Gari Bazar (Saturday) + Auto Market (Sunday) Boi Bazar (All Days) Chhuti - Chhuti (Combination With TT Must for Character & Logo Saturday) Sharirik (Saturday, 1 Paid + 1 Free)

Photo Charge

Logo 1 Cm

Logo 1-5 6 - 10 11 - 20 21 - 30 31 - 40 2 Cm Insertions Insertions Insertions Insertions Insertions

17 19 60 27 25 30 30 11 28 30 26 26 26 30 21 21 11 30 25 25 16

816 874 2880 / NA 1296 1420 1440 1440 528 1344 1440 1248 1352 1248 1440 1008 1092 572 1700 1300 / NA 1300 832

500 500

385 385 2040

1400 1650 1650 1700 6720 7200 1600 1700 1400 2925 6240 7200 5040 1500 588 2800 1800 1850 1500 1550 1690

2800 3300 3300 3400 3200 3400 2800 5851 3100 3380

875 550 550 960 970 1020

840 530 530 925 925 980

810 510 510 895 625 900 945 980 1095

775 490 490 855 865 910

745 470 470 825 830 875

970 1020 363 260 250

935 978 315 242 230 730 200 950 580 822 695

900 941 290 218 215 715 190 900 560 805 665

865 904 231 212 200 685 185 850 530 771 630

835 868 193 193 190 670 175 800 500 748 600

3000 1176 5600 3600 3700 3000

755 210 1000 600 850 720

CLASSIFIEDS RATES
( Effective from 1st April, 2012 )
SLAB 01-05 ins.
FIXED CHARGE
Any Line Allgned Left / Right / Centre Heading Charge (Per Line) / Box Charge Character

DISPLAY
( Rs./sq.cm. )

Anandabazar Patrika
Classifieds Categories
IT Bazar (Saturday) Sahitya Sangbad - (Saturday) - (Pay for 4 Get 1 Free Only) Personal Column / Commercial (Weekday) Personal Column / Commercial (Sunday) Massage Parlour / Friendship (Weekday, 1 Paid + 1 Free) Massage Parlour / Friendship (Sunday, 1 Paid + 1 Free) PC - Non Comm (Weekday) PC - Non Comm (Sunday) Death Related (All Days) - ABP + TT Birth, Birthday, Appeal, Annaprasan, Thread Ceremony (Upanayan) Tender (Weekday) (Per Line) Tender (Sunday) (Per Line) Notice - Comm (Weekday) (Per Line) Notice - Comm (Sunday) (Per Line) Notice - Non Comm (All Days) (Per Line) Sale And Possession Notice Education Advertorial in Prostuti Education Advertorial in Prostuti + Career Graph Educare - One Stop Classifieds Saturday Tabloid One Stop Classifieds Saturday / Sunday Tabloid Advertorials Astrology Advertorials - ABP Other Advertorials - Weekday (ABP) Other Advertorials - Sunday (ABP)

Photo Charge

Logo 1 Cm

Logo 1-5 6 - 10 11 - 20 21 - 30 31 - 40 2 Cm Insertions Insertions Insertions Insertions Insertions

10 26 30 36 38 11 12 15 5 495 540 465 500 205

1352 1560 1872 1976

6760 7800

1550 1690 1000 1000

3100 3380 2000 2000 2940 3220

330 970 1020 1520 1600

305 933 978 1465 1535

286 210 896 941 1410 1480 720 790 850 720

264 859 904 1355 1425

175 828 868 1305 1370

286 312 370 130

572 624 740 260 990 1080 930 1000 410

2860 3120 3700 1300

1470 1610

3000 3300 4650 5000 2050 2408 2600

6000 6600 4816 5320

1100 1200 905 995 220 425 530

Pay for 2 insertions @Rs. 990 /sq. cm. & get 1 free ; Pay for 5 insertions @ Rs. 880/sq. cm. & get 2 free ; Pay for 8 insertions @Rs. 840/ sq. cm. & get 3 free

475 375 655 695

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REGIONAL SPLITS RATE

( Effective from 1st April, 2012 )
Insertions
FIXED CHARGE
Any Line Allgned Left / Right / Centre Heading Charge (Per Line) / Box Charge Character

DISPLAY
( Rs./sq.cm. )

Anandabazar Patrika
Regional Split Categories
Krishi Burdwan Asansol - Durgapur Asansol + Durgapur + Burdwan Asansol + Durgapur + Burdwan (Matrimonial) Asansol + Durgapur + Burdwan (Matrimonial in Combination with Sunday Main Section) Purulia - Bankura Birbhum Bankura + Purulia + Birbhum Nadia Murshidabad Murshidabad (Matrimonial) North & South 24 Pgs Howrah - Hooghly Kharagpur - Medinipur Rest Of Medinipur ABP North Bengal - Commercial ABP North Bengal Non - Commercial ABP North Bengal (Matrimonial) ABP South Bengal (Matrimonial)

Photo Charge

Logo 1 Cm

Logo 1-5 6 - 10 11 - 20 21 - 30 31 - 40 2 Cm Insertions Insertions Insertions Insertions Insertions

4 7 9 2 1 4 4 6 4 3 2 4 4 3 3 5 2 2 6

55 84 130 85 50 43 31 72 40 55 85 55 80 45 82 130 130

TERMS & CONDITIONS : x Minimum number of characters chargeable per advertisement are as given x Insert tables for ABP &TT from file attached 'character-for booking from xlsx.' * For advertisements being charged on 'per- line basis', the min. no. of lines for Anandabazar Patrika is 4 and The Telegraph is 5. x Minimum size for Classified Display advertisement is 14 sq. cm. [5 cm. (h) x 2.8 cm. (w), Maximum height for 2 column advertisements is 10 cm. & for 3 or more column advertisements it is 6 cm. (expect for the ABP weekend tabloids wherein it is 8 cm.) x To avail of the combination rate facility, the content & size (in case od displsy) of the advertisement should be the same and all the advertisements will have to be booked together in the same Release Order / form. The matter of each publication will have to be submitted together. x Astrology related Advertorial would appear on Page 2 and a minimum of ABP 8 cm. (h) x 8.8. cm. (w) will have to be consumed. x Minimum size of Advertorials (other than Astrology) will be 8 cm. (height) x 11.8 cm. (width) (With maximum size 15 cm. (height) x 11.8 cm. (width)). ADVT will be written at the end the article. x Photo / logo /picture inserted in any advertorial for more than 3 cm. (h) x 2.8 cm. (w) will attract a premium of 25% on the total cost of the advertorial x For advertisements with a Box Number, a fixed charge is applicable for the advertisements plus Rs. 35.00 will be charged for replies collected from our office counter or Rs. 65.00 will be charged for replies to be sent to the advertiser or an additional Rs. 600.00 will be charged for forwarding the replies outside India. Box replies for Situation Vacant ads in Anandabazar patrika or a combination ad are to be collected from the office counter only. x For giving photographs in regular classified columns the size would be 2.8 cm. width & 3.25 cm. height. For such photographs a fixed charge is applicable. x Premium for tick, screen and spot colour are as follows. x For ABP Tick 15%, Screen 25%, Colour 50% ; For TT Colour 5% ; Tick 5% x Bold headings will be maximum of 5 lines and a fixed charge will be applicable x Premium is applicable for fixed positions in certain columns. Premium applicable is as follows : Position - ABP: 1st 50%, 2nd -40%, 3rd 30%, 4th 20%, 5th 10%, TT. 1st - 50%, 2nd - 40%, 3rd - 30%, 4th- 20%, 5th- 10%. x The rest of the ads will be scheduled on a First booked first scheduled basis. x Advertisements published in TT Main Section on Sunday will attract premium of 300% (Expect Death) x Advertisement under Death Column will be accepted subject to the submission of a copy of the death certificate / crematorium receipt. Advertisements from any organizations / institutions must be submitted on letterhead of that Institution. x Advertisements under 'Missing' column will be accepted subject to the submission of a copy of the FIR (First Information Report) filled at the consumed Police Station. x Advertisements under 'Medical Column' must have the approval of the West Bengal Medical Board. x Even under personal Column, advertisements from Organizations / Institutions will be charged commercial rates. x In case of any rate revision, revised rates will be applicable with immediate effect. x Height of logo may be up either 1 cm. or 2 cm. for which a fixed charge is applicable. x To avail the slab rates, booking will have to be sent vide a single RO. A maximum leeway of three insertions will be given, failing which the future releases will start at the first slab. x Slab rates will not be applicable for Star Hotels & Hotel Message Parlours. x Slab rate will be applicable on reducing slab basis expect for IT Bazar, IT World, Electrical World, Health Plus x The size of Classified display ads in slabs must be of the same size. In case of combination ads, cancellation will be permitted only within the deadline for cancelling the first ad. Deadline for cancelling any ad on weekdays is 12 noon on the day prior to publication. For ads to be published on a Sunday, cancellation deadline is Wednesday 5 p.m. x If there is any intermediate rate change, new rates as per the prevalent slabs will be applicable. x Left /centre /right aligned lines will be allowed only for Tender, Notice, Marriage anniversary, Birth & Death Categories x The rates of The Telegraph (unless specified) are of The Telegraph Calcutta Edition (CE) only. Tender ads in The Telegraph will be for full circulation. x Anandabazar Patrika (main) + The Telegraph (main) 10% discount (rounded off to the nearest rupee) (unless otherwise mentioned in the rate card) x There will be no combination discount for Classified Display ads in Chhuti Chhuti and Tour & Travel.

Number of Characters Chargeable per advertisement are as below :

MECHANICAL DATA ( All measurements are in centimeter )

Anandabazar Patrika Categories

Matrimonial, Marriage Bureau Sit-Vac, Situation Wanted, Education Property, Business, Astrology, Tender Notice, Massage Parlour / Friendship Personal Column, Boi Bazar Chakrir Bazar, Bari Bazar, Chhuti-Chhuti Saririk

Min Max. No. of Max. No. of No. Characters Characters for of Onle Line any line aligned Characters Heading left / right / centre

Real Estate, Auto Market

Classifieds broadsheet
tt

Classifieds tabloid

96

16

22
3.8 7.9 12.1 16.3 20.4 24.6 28.8 33.0

104

16

24

2.8 5.8 8.8 11.8 14.8 17.9 20.9 23.9 26.9 29.9 33.0