A Synopsis of The Research Project on

Analysis of Indian cement Industry & Financial performance of ACC LTD

Submitted to Mahamaya Technical University, Noida in the partial fulfillment of the requirement for the award of the Degree of Master of Business Administration (MBA)

Session 2011 12

INTRODUCTION
Working Capital:The life blood of business, as is evident, signified funds required for day-to-day operations of the firm. The management of working capital assumes great importance because shortage of working capital funds is perhaps the biggest possible cause of failure of many business units in recent times. There it is of great importance on the part of management to pay particular attention to the planning and control for working capital. An attempt has been made to make critical study of the various dimensions of the working capital management of ACC.

Decisions relating to working capital and short term financing are referred to as working capital management. These involve managing the relationship between a firm's short-term assets and its short-term liabilities. The goal of Working capital management is to ensure that the firm is able to continue its operations and that it has sufficient money flow to satisfy both maturing shortterm debt and upcoming operational expenses.

OBJECTIVES OF THE STUDY:

The following are the main objective which has been undertaken in the present study:

1. To determine the amount of working capital requirement and to calculate various ratios relating to working capital. 2. To analyze the Indian Cement Industry. 3. To evaluate the financial performance of ACC limited using financial tools. 4. To suggest the steps to be taken to increase the efficiency in management of working capital.

RESEARCH METHODOLOGY
Study design and methodology:Two types of data are collected, one is primary data and second one is secondary data. The primary data were collected from the Department of finance, ACC Ltd. The secondary data were collected from the Annual Report of ACC & ACC website, etc.

Scope: - The study has got a wide & fast scope. It tries to find out the players in the industry & focuses on the upcoming trends. It also tries to show the financial performance of the major player of the industry i.e.; ACC Ltd.

Limitations:There may be limitations to this study because the study duration is very short and its not possible to observe every aspect of working capital management practices. The data collected were mostly secondary in nature.

Chapter Plan
Sr. No. 1) 2) 3) 4) 5) Contents Preface Acknowledgement Declaration Executive Summary Introduction To The Study (A) Objective Of The Study (B) Place of the study Research Methodology and Scope Of Study (C ) Limitation Of The Study (D ) 6) Overview of Indian CEMENT Industry (A) Industry analysis using Porters model (B) SWOT Analysis 7) Introduction- ACC (A) Brief History (B) Plants & Capacity (C) Vision & Mission (D) Achievements & Awards (E) Map of ACC (F) 8) 9) 5 years performance physical and highlights Introduction-Working Capital Working Capital Management (A) Consequences of under and over assessment of W.C (B) Types of W.C ( C) Influencing factors

(D) Financing W.C (E) Inventory Management (F) Cash Management (G) Receivables Management 10) 11) 12) 13) 14) Analysis Important Terms and Ratios (graphical presentation) Findings & Observed Suggestions Bibliography & Annexure