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CONTENTS

Chapter No.

Title Acknowledgement HRM Summary Introduction Employee Satisfaction Research Methodology Analysis and Interpretation Conclusion

Page No. 2 4 9 12 14 18 45

In successfully completing my project report, I am indeed indebted to a large no. of people who have encouraged and helped me in a variety of ways. Its indeed a privilege to express my gratitude to the people involved.My profound and sincere thanks to Mrs. Ashita George, Assistant Manager and Ms. Durgesh Tomer, HRExecutive, Earth Infrastructure Pvt. Ltd, Noida who consented to be my project advisor. I have paucity of words to express my obeisance before them for their keen interest, valuable guidance, unflinching judgment and constant encouragement during the entire course of my study. Last but not the least, I owe my sincere regards to the Almighty for making me able to believe in myself and letting me utilize my potential to the fullest of my energy during the entire course of the study.

Sonam Bansal

HUMAN RESOURCES MANAGEMENT ISSUES

People are our greatest asset is a mantra that companies have been chanting for years. But only a few companies have started putting Human Resources Management (HRM) systems in place that support this philosophy. There are a number of challenges in the Indian industry which require the serious attention of HR managers to find the right candidate and build a conducive work environment which will be beneficial for the employees, as well as the organization. The industry is already under stress on account of persistent problems such as attrition, confidentiality, and loyalty. Other problems are managing people, motivation to adopt new technology changes, recruitment and training, performance management, development, and compensation management. With these challenges, it is timely for organizations to rethink the ways they manage their people. Managing HR in the knowledge based industry is a significant challenge for HR managers as it involves a multi task responsibility. In the present scenario, HR managers perform a variety of responsibilities. Earlier their role was confined to administrative functions like managing manpower requirements and maintaining rolls for the organization. Now it is more strategic as per the demands of the industry.

Managing People
In view of the industry dynamics, in the current times, there is a greater demand for knowledge workers. Resumes abound, yet companies still fervently search for the people who can make a difference to the business. Often talented professionals enjoy high bargaining power due to their knowledge and skills in hand. The attitude is different for those who are taking up responsibilities at a lesser age and experience. These factors have resulted in the clear shift in approach to individualized career management from organization career commitment.

Motivating the Workforce


As the competition is growing rapidly in the global market, a technological edge supported by a talent pool has become a crucial factor for survival in the market. Naturally, as a result every organization gives top priority to technology advancement programs. HR managers are now performing the role of motivators for their knowledge workers to adopt new changes.

Competency Development
Human capital is the real asset for any organization, and this makes the HR role important in recruiting, managing, and retaining the best. The HR department has a clear role in this process and determines the success tempo of any organization. An urgent priority for most of the organizations is to have an innovative and competent HR pool; sound in HR management practices with strong business knowledge.

Recruitment and Training


Recruitment has become a major function from an imperative sub system in HR, particularly in the industry. HR managers play a vital role in creating assets for the organization in the form of quality manpower. Attracting new talent also is a top priority for software companies, but less so for smaller companies. Another challenge for HR managers is to put systems in place to make the people a perfect fit for the job. Skill redundancy is fast in the industry. To overcome this problem, organizations give the utmost priority to training and skill enhancement programs on a continuous basis. Many companies are providing technical training to the employees on a quarterly basis. These trainings are quite useful also in terms of providing security to the employees.

The Trust Factor


Low levels of trust inhibit tacit knowledge sharing in the knowledge based industry. It is essential that Our Company takes more initiatives to improve the security levels of the employees.

Work life Balance Factor


Another dimension to the challenges faced by our company is the growing pace of talent acquisition. This aspect creates with it the challenge of a smoother assimilation and the cultural binding of the new comers into the organization fold. The pressure of delivering the best of quality services in a reduced time frame calls for ensuring that employees maintain a work life balance.

Attrition/Retention of the Talent Pool


One of the toughest challenges for the HR managers in the industry is to deal with the prevalent high attrition levels. Though there is an adequate supply of qualified staff at entry level, there are huge gaps in the middle and senior level management in the industry. Further, the salary growth plan for each employee is not well defined. This situation has resulted in increased levels of poaching and attrition between

organizations. The industry average attrition rate is 3035 per cent and could range up to 60 per cent.

Bridging the Demand Supply Gap


HR managers have to bridge the gap between the demand and supply of professionals. They have to maintain consistency in performance and have to keep the motivation levels of employees high, despite the monotonous nature of work. The same also leads to recurring training costs. Inconsistent performance directly affects revenues. Dwindling motivation levels lead to a loss of interest in the job and a higher number of errors.

Introduction to the Organization


We are an independent infrastructure provider with committed customer base. Backed by a group of dynamic investors from India and Europe, Earth infrastructures is one of Indias most well capitalized real estate company. Strong financial support and engineering expertise makes us a quality infrastructure provider with global presence. Corporate Message The Indian real estate sector is growing at a breathtaking pace. Outsourcing, the new phenomena increased the demand for commercial buildings and urban housing besides related improvement in infrastructure. The stand taken by the government for FDI policies has given a rise for the investments in the realty sector. Earth Infrastructures is willing to embrace all the positive aspects of growth to cater to the changing trends. With its experienced and professional team, EIL will carve a niche out of niche in the real estate industry by changing the skyline of the developing cities in India. Our Mission & Vision We are vigorously working to offer novel concepts by redefining the values of the suburban areas with overall infrastructural development.

EMPLOYEE SATISFACTION
What does the term Satisfaction imply to an employee? It implies nothing else than the feeling of either being contended or non-contended on using a product. Employee Satisfaction is a prerequisite for the customer satisfaction. Enhanced employee satisfaction leads to higher level of employee retention. A stable and committed workforce ensures successful knowledge transfer, sharing, and creation --- a key to continuous improvement, innovation, and knowledge-based total customer satisfaction. When companies are committed with providing high quality products and services; when companies set high work standards for their employees; and when employees are empowered through training and development, provided with knowledge and information, permitted to make mistakes without punishment, and trusted; they will experience an increase in their level of satisfaction at work. This level of satisfaction can be enhanced further if teamwork and visionary leadership are introduced. Continuous improvement comes from the efforts of the empowered employees motivated by visionary leadership. This is supported by the findings that empowerment and visionary leadership both have significant correlation with employee satisfaction. Teamwork is also supported by the findings. In addition, the study found significant correlation between employee satisfaction and employees intention to leave. The success of a corporation depends very much on customer satisfaction. A high level of customer service leads to customer retention, thus offering growth and profit opportunities to the organization. There is a strong relationship between customer satisfaction and employee satisfaction. Satisfied employees are more likely to stay with company and become committed and have more likely to be motivated to provide high level of customer service, by doing so will also further enhance the employees satisfaction through feeling of achievement. Enhanced employee satisfaction leads to improved employee retention; and employee stability ensures the successful implementation of continuous improvement and customer satisfaction. Customer satisfaction will no doubt lead to corporate success and greater job security. These will further enhance employee satisfaction. Therefore, employee satisfaction is a prerequisite for customer satisfaction

Importance Of Employee Satisfaction


Purpose / benefits of employee satisfaction include as follows:

1. Importance of employee satisfaction for organization


Enhance employee retention. Increase productivity Increase customer satisfaction. Reduce turnover, recruiting and training costs

Enhance customer satisfaction and loyalty. More energetic employees. Improve teamwork.
Higher quality products and/or services due to more competent,

energizedemployees.

2. Importance of employee satisfaction for employee


Employ will believe that the organization will be satisfying in the long run They will care about the quality of their work. They will create and deliver superior value to the customer. They are more committed to the organization. Their works are more productive.

Factors Influences To Employee Satisfaction


It can include factors as following:

1. Organization development factors


Brand of organization in business field and comparison with leadingcompetitor. Missions and Vision of organization. Potential development of organization.

2. Policies of compensation and benefits factors


Wage and salary Benefits Rewards and penalties

3. Promotions and career development factors


Opportunities for promotion. Training program participated or will do. Capacity of career development

4. Work task factors


Quantity of task Difficult level of task Level of coaching

5. Relationship with supervisor factors


Level of assignment for employee Treatment to employee etc Tools and equipment working methods Working environment

6. Working conditions and environment factors

7. Coporare culture factors


Relationship with coworkers Level of sharing etc

8. Competencies, Personalities and Expectations of employee factors


Competencies and personalities of employee are suitable for job? Expectations of employee are suitable for policies of organization?

Methods Of Employee Satisfaction


We can conduct aemployee satisfaction survey by methods as follows:

1. Job Descriptive Index (JDI)


Job Descriptive Index is a scale used to measure five major factors associated with job satisfaction: Work itself,Supervision, Pay, Promotion, Co-workers. The JDI was first introduced in 1969 and since then has been used by over 1,000 organizations in many sectors.

2. Job In General Scale (JIG)


Job In General Scale is a method of employee satisfaction and developed as a global measure of job satisfaction. JIG is similar to JDI, it introduced 1969 by Smith, Kendall, & Hulin, was modified in 1985 by the JDI Research Group.

3. Minnesota Satisfaction Questionnaire (MSQ)


The Minnesota Satisfaction Questionnaire (MSQ) is designed to measure an employees satisfaction with their particular job. Method includes 100 items measuring 20 facets of job satisfaction. There are three version are available: two long forms (1977 version and 1967 version) and a short form.

4. Satisfied / dissatisfied method


In this method, you just send a question form that include: What is good thing in our company? What is not good one in our company? This method is suitable for emergency events and you need result in a short time.

5. Interview method
This method is used for: Review all data collected from other method.. Review key person.

Research Methodology
Objectives:
The study is conducted with the following objectives: 1. To discover the various expectations that determine the satisfaction level of employee. 2. To rank the factors according to the importance. 3. To measure the level of satisfaction of employees with respect to the company.

Employee Satisfaction Measurement


Employee satisfaction has been defined as a function of perceived performance and expectations. It is a persons feeling of pleasure or disappointment resulting from comparing a products outcome to his/her expectations. If the performance (Company Services) falls short of expectations, the employee is dissatisfied and if it matches the expectations, the employee is satisfied. A high satisfaction implies more purchase/use of the product or service. The process is however, more complicated then it appears. It is more important for any organization to offer high satisfaction, as it reflects high loyalty and it will not lead to switching over once a better offer comes in. Tools for tracking and measuring customer satisfaction: 1. Complaint and Suggestion System: Employee can freely deliver complaints and suggestions through facilities like suggestion box, personal meetings with seniors etc. 2. Lost Employee Analysis: The exit interviews are conducted or employee loss rate is computed. 3. Employee Satisfaction Survey: Periodic surveys by use of questionnaire or telephone calls to random sample of recent buyer help to find out customer satisfaction and relate to repurchase intention and word of mouth score.

Technique To uncover the important attributes which determine the satisfaction level of the employee with respect to the various services catered by the company, a non-structured in-depth interview of employee selected by convenience is carried out. Then a list of attributes is finalized keeping in mind that an attribute once selected is not repeated on being encountered for the second time.

Scale Construction
On the basis of attributes which have been identified, a questionnaire is prepared which is analyzed for two parameters separately i.e. satisfaction and importance. To each question, there are 5 possible answers out of which one is to be ticked. In case of component pertaining to satisfaction, the respondent has to give a response in terms of highly satisfied, very satisfied, satisfied not so satisfied or dissatisfied. In case of component pertaining to satisfaction, the respondent has to give a response in terms of critical, very important, important, not so important and not at all important. The response for each question in either component of satisfied to dissatisfied and from critical to not at all important, respectively.

Data Collection and Analysis


Exhaustive list of all the employee is obtained. A sample size of 30 is chosen to be representative of the population (nearly 10%). Sample interval is determined by dividing total no. of employee by the sample size (=2.4).Every tenth individual appearing in the exhaustive list is then selected. Samples drawn are used to collect data pertaining to employees satisfaction as well as importance towards the 15 attributes listed. The results are then categorized on the basis of 1. Total Respondents. 2. Department wise. 3. Salary Wise. For each category, the respondents are selected and then averages of satisfaction and importance are computed for each question respectively. Then the product of corresponding averages is computed to give the satisfaction index.

The formula computation of satisfaction index is: Satisfaction Index = Sum of Average Satisfaction(S) x Average importance (i) Sum of Average Importance (i)

= SXi i

Table 1: TOTAL STRENGTH OF THE EMPLOYEES IN THE COMPANY DEPARTMENT


HR & Administration Accounts Sales & Marketing Sales Support Customer Care Training & Developement Management Assistant Total

EARTH INFRASTRUCTURE LTD. MALE FEMALE TOTAL


2 3 45 0 1 1 52 3 1 7 7 2 1 1 22 5 4 52 7 3 2 1 74

Earth Infrastructure Pvt. Ltd.

MALE 52 22

FEMALE

TOTAL STRENGTH

74

SAMPLE SIZE

30

SAMPLE INTERVAL

(74/30) = 2.466

Table 2: STRENGTH OF EMPLOYEES OF EARTH IN PERCENTAGE

Percentage Percentage Percentage Percentage Percentage Percentage Percentage

of of of of of of of

HR & Administration employee Accounts Dept. employee Sales & Marketing employee Sales Support employee Customer Care employee Training & Development employee Management Assistant employee

6.75 5.40 70.27 9.45 4.05 2.70 1.35

Analysis and Interpretation

1) Listing of Important Attributes

Using the in depth interview technique, numbers of attributes were determined which affect the levels of satisfaction of employees with respect to the company.

2) Ranking as per Importance


Ranking is done after analyzing all the attributes for the given sample that which one has more importance and which one is least important.

3) Variation in Satisfaction
It includes two different ways: Satisfaction level of the total respondents. Department wise analysis of satisfaction level. Salary wise analysis of satisfaction level.

Note: The satisfaction scale ranges from a score of 5 for Highly Satisfied to a score of 1 for Dissatisfied. Importance scale ranges from a score of 5 for critically important to a score of 1 for not at all important.

TABLE 1: SATISFACTION INDEX FOR THE EMPLOYEES IN EARTH INFRASTRUCTURE PVT. LTD.

S.No

Questions

Average Satisfaction (S)

Average Importance (i)

Sxi

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Sum

Working Environment Convenient Work Location Recognition for the work done Friendly working environment Opportunities for flexible working Working in dynamic organization Working in reputed organization Interesting and Enjoyable Work Work that gives a sense of achievement Working with young people Job security Opportunities for personal development Opportunities for Promotion/career Prospects Fair payment for the work done Good Policies

2.06 1.68 2.9 2.76 2.44 2.54 2.24 2.00 2.40 1.86 3.00 2.98 2.84 1.76 3.16

3.44 4.48 3.72 3.9 4.04 3.78 4.06 3.12 3.14 4.2 3.78 3.74 3.8 3.34 3.24 55.78

7.086 7.526 10.79 10.76 9.858 9.601 9.094 6.24 7.536 7.812 11.34 11.15 11.02 5.878 10.24 135.931

Satisfaction Index = Sum of Average Satisfaction(S) x Average importance (i) Sum of Average Importance (i)

= SXi i

135.931 55.78

2.436

Note: The satisfaction scale ranges from a score of 5 for Highly Satisfied to a score of 1 for Dissatisfied. Importance scale ranges from a score of 5 for critically important to a score of 1 for not at all important.

Figure 1

SATISFACTION INDEX FOR THE EMPLOYEES IN EARTH INFRASTRUCTURE PVT LTD.

Listing of Important Attributes

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15.

Working Environment. Convenient Work Location. Recognition for the Work Done. Friendly Working Environment. Opportunities for Flexible Working. Working in a Dynamic Organization. Working in a Reputed Organization. Interesting & Enjoyable Work. Work that gives a sense of Achievement. Working with Young People. Job Security. Opportunities for Personal Development. Opportunities for Promotion/Career Prospects. Fair Payment for the Work Done. Good Policies.

Ranking as per Importance

After analyzing all the attributes for the given sample, it was found that Work Location is Critically important to all employees (I = 4.48) followed by working with young people (I = 4.20) working in reputed organization (I = 4.06) and other attributes which are very important are opportunities for flexible working (I = 4.04) Friendly working environment (I = 3.90) followed by opportunities for promotion & career prospects (I = 3.80).

Working in Dynamic organization and Job Security with same is also important (I = 78) followed by opportunities for personal development (I = 74) and recognition for the work done (I = 3.72). Attributes like working environment (I = 3.44) and fair salary are also more important followed by Good policies (I = 3.24) which are critically important. Work that gives a sense of achievement (I = 3.14) and interesting & enjoyable work (I = 3.12) are also equally important.

Variation in Satisfaction

Satisfaction level of total respondents

The Satisfaction Index for the total respondents is for the total respondents - 2.436 (Table 1 and Figure 1) which indicates that the employees are relatively satisfied with the various services being catered by the company as against their importance. It can be attributed to the fact that the company caters to the various needs of the employees and it tries to provide the more important needed services like Opportunities for promotions, Fair Salary and Good Company Policies as and when needed.

Department wise analysis of satisfaction level

Analysis of Table 2 8 and a glance of Figures 2 8 reveal that employees of Accounts Dept. are most satisfied ( Satisfaction Index = 2.825) followed by employees of Power Division ( Satisfaction Index = 2.822) and the employees of Customer Care Dept. ( Satisfaction Index = 2.666).

The Satisfaction level of HR & Adm. Dept. is also good (Satisfaction Index = 2.664) followed by Sales & Marketing Dept. (Satisfaction Index = 2.390) and Employees of Service Dept. (Satisfaction Index = 2.335) and IT & ERP Dept. (Satisfaction Index = 2.106).

TABLE 2: SATISFACTION INDEX FOR THE EMPLOYEES OF HR & ADMINISTRATION DEPARTMENT

S.No.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Sum

Questions
Working Environment Convenient Work Location Recognition for the work done Friendly working environment Opportunities for flexible working Working in dynamic organization Working in reputed organization Interesting and Enjoyable Work Work that gives a sense of achievement Working with young people Job security Opportunities for personal development Opportunities for Promotion/career Prospects Fair payment for the work done Good Policies

Average Satisfaction (S)


3.76 3.00 2.75 1.80 2.00 1.45 2.15 1.99 3.16 3.20 2.84 2.54 4.10 1.05 4.36

Average Importance (i)


4.00 2.75 3 2.64 1.83 3.25 1.90 3.78 3.24 4.12 3.80 3.78 2.15 3.84 2.67 46.75

Sxi
15.04 8.25 8.25 4.752 3.66 4.712 4.085 7.522 10.238 13.184 10.792 9.601 8.815 4.032 11.641 124.574

Satisfaction Index = Sum of Average Satisfaction(S) x Average importance (i) Sum of Average Importance (i)

SXi i

124.574 46.75

2.664

Note: The satisfaction scale ranges from a score of 5 for Highly Satisfied to a score of 1 for Dissatisfied. Importance scale ranges from a score of 5 for critically important to a score of 1 for not at all important.

10

15

20

25

HR & ADMINISTRATION DEPARTMENT

W or ki C ng on En ve ni vi R ro ec en nm og tW ni en or tio t k Fr n Lo ie fo ca nd rt tio he ly O pp n w w or or or ki tu k ng ni do tie W en ne or s vi fo ki ro ng rf nm le in xi en W dy bl t or e na ki w m ng or ic ki in ng or In re W ga te pu or ni re k te za st th d in tio at or g n ga an gi ve ni d za s En a tio jo se ya n ns bl e W e of W or ki or ac ng k hi O ev w pp ith em or O pp yo tu en ni or un t tie tu g s ni pe fo tie op rp s Jo le fo er b rP so se na ro cu m ld rit ot ev Fa y io el n/ ir op ca pa m re ym en er en t Pr tf os or pe th ct e s w or k do G ne oo d Po lic ie s

FIGURE 2: SATISFACTION INDEX FOR THE EMPLOYEES OF

Sxi Average Importance Average Satisfaction

TABLE 3: SATISFACTION INDEX FOR THE EMPLOYEES OF ACCOUNTS DEPARTMENT

S.No.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Sum

Questions
Working Environment Convenient Work Location Recognition for the work done Friendly working environment Opportunities for flexible working Working in dynamic organization Working in reputed organization Interesting and Enjoyable Work Work that gives a sense of achievement Working with young people Job security Opportunities for personal development Opportunities for Promotion/career Prospects Fair payment for the work done Good Policies

Average Satisfaction (S)


2.40 1.19 3.69 2.90 3.33 1.50 4.45 3.23 2.59 1.48 4.39 3.50 2.25 2.05 3.10

Average Importance (i)


3.00 2.50 1.00 4.20 4.15 1.97 2.87 4.02 1.76 3.79 3.57 4.19 4.69 3.30 2.90 47.91

Sxi
7.20 2.975 3.69 12.18 13.819 2.955 12.771 12.984 4.558 5.609 15.672 14.665 10.552 6.765 8.99 135.385

Satisfaction Index = Sum of Average Satisfaction(S) x Average importance (i) Sum of Average Importance (i)

= SXi i

135.385 47.91

2.825

Note: The satisfaction scale ranges from a score of 5 for Highly Satisfied to a score of 1 for Dissatisfied. Importance scale ranges from a score of 5 for critically important to a score of 1 for not at all important.

10

12

14

16

18

ACCOUNTS DEPARTMENT

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FIGURE 3: SATISFACTION INDEX FOR THE EMPLOYEES OF

Average Satisfaction Average Importance Sxi

TABLE 4: SATISFACTION INDEX FOR THE EMPLOYEES OF SALES SUPPORT

S.No.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Sum

Questions
Working Environment Convenient Work Location Recognition for the work done Friendly working environment Opportunities for flexible working Working in dynamic organization Working in reputed organization Interesting and Enjoyable Work Work that gives a sense of achievement Working with young people Job security Opportunities for personal development Opportunities for Promotion/career Prospects Fair payment for the work done Good Policies

Average Satisfaction (S)


3.58 1.50 3.20 1.39 2.46 4.62 3.00 1.38 2.85 1.11 3.67 1.29 2.87 3.40 4.25

Average Importance (i)


4.25 2.35 1.59 1.38 4.03 3.27 1.28 3.81 4.19 2.59 1.98 3.08 1.78 4.45 4.78 44.81

Sxi
15.21 3.52 5.08 1.91 9.91 15.10 3.84 5.25 11.94 2.87 7.26 3.97 5.10 15.13 20.31 126.47

Satisfaction Index = Sum of Average Satisfaction(S) x Average importance (i) Sum of Average Importance (i)

= SXi i

126.4736 = 2.8224 44.81

Note: The satisfaction scale ranges from a score of 5 for Highly Satisfied to a score of 1 for Dissatisfied. Importance scale ranges from a score of 5 for critically important to a score of 1 for not at all important.

W
10 15 20 25 0 5

SALES SUPPORT

or ki C ng on En ve vi ni R ro en ec nm tW og en ni or tio t k Fr n Lo fo ie ca nd rt tio he ly O n pp w w or or or ki k tu ng do ni tie ne en W s or vi fo ro ki rf ng nm le in en xi bl W dy t e or na w ki m or ng ic ki ng in or In re ga W te pu ni or re za te k st d tio th in or at g n ga an gi ni ve d za En s tio a jo se n ya ns bl e e W of W or or ac ki k ng hi O ev w pp em ith or O yo en tu pp un t ni or tie g tu s pe ni fo tie op rp s Jo le er fo b rP so se na ro cu m ld rit ot ev y Fa io el n/ ir op ca pa m re ym en er en t Pr tf os or pe th ct e s w or k do G ne oo d Po lic ie s

FIGURE 4: SATISFACTION INDEX FOR THE EMPLOYEES OF

Average Satisfaction Average Importance Sxi

TABLE 5: SATISFACTION INDEX FOR THE EMPLOYEES OF SALES & MARKETING DEPARTMENT

S.No.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Sum

Questions
Working Environment Convenient Work Location Recognition for the work done Friendly working environment Opportunities for flexible working Working in dynamic organization Working in reputed organization Interesting and Enjoyable Work Work that gives a sense of achievement Working with young people Job security Opportunities for personal development Opportunities for Promotion/career Prospects Fair payment for the work done Good Policies

Average Satisfaction (S)


1.769 2.769 2.923 3.000 2.423 1.962 2.308 2.346 3.115 2.462 1.731 2.000 2.615 1.923 2.577

Average Importance (i)


3.423 3.577 3.615 3.808 3.577 4.231 2.885 4.077 3.077 3.962 3.462 3.423 3.923 3.885 3.615 54.54

Sxi
6.05 9.90 10.56 11.42 8.66 8.30 6.65 9.56 9.58 9.75 5.99 6.84 10.25 7.47 9.31 130.35

Satisfaction Index = Sum of Average Satisfaction(S) x Average importance (i) Sum of Average Importance (i)

= SXi i

130.359 = 2.390 54.54

Note: The satisfaction scale ranges from a score of 5 for Highly Satisfied to a score of 1 for Dissatisfied. Importance scale ranges from a score of 5 for critically important to a score of 1 for not at all important.

10

12

14

16

18

20

0 Sxi Average Importance Average Satisfaction

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FIGURE 5: SATISFACTION INDEX FOR THE EMPLOYEES OF SALES & MARKETING DEPARTMENT

TABLE 6: SATISFACTION INDEX FOR THE EMPLOYEES OF TRAINING & DEVELOPEMENT

S.No.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Sum

Questions
Working Environment Convenient Work Location Recognition for the work done Friendly working environment Opportunities for flexible working Working in dynamic organization Working in reputed organization Interesting and Enjoyable Work Work that gives a sense of achievement Working with young people Job security Opportunities for personal development Opportunities for Promotion/career Prospects Fair payment for the work done Good Policies

Average Satisfaction (S)


2.25 1.66 3.16 2.83 2.5 2.5 2.16 1.83 2.5 2.33 2.41 2.16 1.41 2.25 3.08

Average Importance (i)


3.41 4.58 4.08 4.16 4.33 4.00 4.16 3.33 3.08 3.25 4.25 4.41 4.16 4.16 4.00 59.41

Sxi
7.68 7.63 12.93 11.81 10.83 10.00 9.02 6.11 7.70 7.58 10.27 9.56 5.90 9.37 12.33 138.7

Satisfaction Index = Sum of Average Satisfaction(S) x Average importance (i) Sum of Average Importance (i)

= SXi i

138.774 = 2.335 59.417

Note: The satisfaction scale ranges from a score of 5 for Highly Satisfied to a score of 1 for Dissatisfied. Importance scale ranges from a score of 5 for critically important to a score of 1 for not at all important.

10

15

20

25

TRAINING & DEVELOPEMENT

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FIGURE 6: SATISFACTION INDEX FOR THE EMPLOYEES OF

Sxi Average Importance Average Satisfaction

TABLE 7: SATISFACTION INDEX FOR THE EMPLOYEES OF CUSTOMER CARE DEPARTMENT

S.No .
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Sum

Questions
Working Environment Convenient Work Location Recognition for the work done Friendly working environment Opportunities for flexible working Working in dynamic organization Working in reputed organization Interesting and Enjoyable Work Work that gives a sense of achievement Working with young people Job security Opportunities for personal development Opportunities for Promotion/career Prospects Fair payment for the work done Good Policies

Average Satisfaction (S)


1.75 1.75 3.00 2.75 2.75 1.5 2.5 3.25 4.75 2.5 3.00 1.85 1.5 4.0 3.0

Average Importance (i)


3.75 4.75 3.50 4.50 4.25 3.5 3.75 3.75 4.00 4.5 3.00 3.20 3.5 3.90 4.0 57.85

Sxi
6.56 8.31 10.50 12.38 11.69 5.25 9.37 12.19 19.00 11.25 9.00 5.92 5.25 15.60 12.0 154.28

Satisfaction Index = Sum of Average Satisfaction(S) x Average importance (i) Sum of Average Importance (i)

= SXi i

154.281 = 2.666 57.85

Note: The satisfaction scale ranges from a score of 5 for Highly Satisfied to a score of 1 for Dissatisfied. Importance scale ranges from a score of 5 for critically important to a score of 1 for not at all important.

10

15

20

25

30

CUSTOMER CARE DEPARTMENT

W or ki C ng on En ve ni vi R ro ec en nm og tW ni en or tio t k Fr n Lo ie fo ca nd rt tio he ly O pp n w w or or or ki tu k ng ni do tie W en ne or s vi fo ki ro ng rf nm le in xi en W dy bl t or e na ki w m ng or ic ki in ng or In re W ga te pu or ni re k te za st th d in tio at or g n ga an gi ve ni d za s En a tio jo se ya n ns bl e W e of W or ki or ac ng k hi O ev w pp ith em or O pp yo tu en ni or un t tie tu g s ni pe fo tie op rp s Jo le fo er b rP so se na ro cu m ld rit ot ev Fa y io el n/ ir op ca pa m re ym en er en t Pr tf os or pe th ct e s w or k do G ne oo d Po lic ie s

FIGURE 7: SATISFACTION INDEX FOR THE EMPLOYEES OF

Sxi Average Importance Average Satisfaction

TABLE 8: SATISFACTION INDEX FOR THE EMPLOYEES OF MANAGEMENT ASSISTANT

S.No.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Sum

Questions
Working Environment Convenient Work Location Recognition for the work done Friendly working environment Opportunities for flexible working Working in dynamic organization Working in reputed organization Interesting and Enjoyable Work Work that gives a sense of achievement Working with young people Job security Opportunities for personal development Opportunities for Promotion/career Prospects Fair payment for the work done Good Policies

Average Satisfaction (S)


2.00 1.25 2.875 2.5 2.00 2.12 1.5 2.75 1.75 3.00 2.37 2.12 1.87 2.12 1.75

Average Importance (i)


3.37 4.5 3.75 3.75 3.75 3.75 3.37 3.62 4.25 3.00 3.25 3.87 3.87 3.50 3.87 55.5

Sxi
6.75 5.62 10.78 9.37 7.50 7.96 5.06 9.96 7.43 9.00 7.719 8.23 7.26 7.43 6.78 116.90

Satisfaction Index = Sum of Average Satisfaction(S) x Average importance (i) Sum of Average Importance (i)

= SXi i

116.906 = 2.106 55.5

Note: The satisfaction scale ranges from a score of 5 for Highly Satisfied to a score of 1 for Dissatisfied. Importance scale ranges from a score of 5 for critically important to a score of 1 for not at all important.

10

12

14

16

18

20

0 Sxi Average Importance Average Satisfaction

FIGURE 8: SATISFACTION INDEX FOR THE EMPLOYEES OF MANAGEMENT ASSISTANT

W or ki C ng on En ve ni vi R ro ec en nm og tW ni en or tio t k Fr n Lo ie fo ca nd rt tio he ly O pp n w w or or or ki tu k ng ni do tie W en ne or s vi fo ki ro ng rf nm le in xi en W dy bl t or e na ki w m ng or ic ki in ng or In re W ga te pu or ni re k te za st th d in tio at or g n ga an gi ve ni d za s En a tio jo se ya n ns bl e W e of W or ki or ac ng k hi O ev w pp ith em or O pp yo tu en ni or un t tie tu g s ni pe fo tie op rp s Jo le fo er b rP so se na ro cu m ld rit ot ev Fa y io el n/ ir op ca pa m re ym en er en t Pr tf os or pe th ct e s w or k do G ne oo d Po lic ie s

TABLE 9: SATISFACTION INDEX FOR THE EMPLOYEES OF INCOME GROUP A ( less than equal to 75,000 p.a)

S.No.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Sum

Questions
Working Environment Convenient Work Location Recognition for the work done Friendly working environment Opportunities for flexible working Working in dynamic organization Working in reputed organization Interesting and Enjoyable Work Work that gives a sense of achievement Working with young people Job security Opportunities for personal development Opportunities for Promotion/career Prospects Fair payment for the work done Good Policies

Average Satisfaction (S)


2.07 1.64 3.17 1.82 2.07 2.75 2.22 2.71 1.85 1.71 3.03 1.63 3.53 2.64 2.77

Average Importance (i)


3.46 4.46 3.17 2.10 3.00 1.78 2.00 3.50 2.15 3.21 3.35 1.78 4.28 4.00 3.96 46.25

Sxi
7.17 7.33 11.81 3.92 6.21 4.91 4.45 9.50 3.99 5.51 10.19 2.92 15.16 10.57 11.01 114.67

Satisfaction Index = Sum of Average Satisfaction(S) x Average importance (i) Sum of Average Importance (i)

= SXi i

114.679 = 46.251

2.479

Note: The satisfaction scale ranges from a score of 5 for Highly Satisfied to a score of 1 for Dissatisfied. Importance scale ranges from a score of 5 for critically important to a score of 1 for not at all important.

10

12

14

16

0 Average Satisfaction Average Importance Sxi

FIGURE 9: SATISFACTION INDEX FOR THE EMPLOYEES OF INCOME GROUP A (less than equal to 75,000 p.a)

W or ki C ng on En ve vi ni R ro en ec nm tW og en ni or tio t k Fr n Lo fo ie ca nd rt tio he ly O n pp w w or or or ki k tu ng do ni tie ne en W s or vi fo ro ki rf ng nm le in en xi bl W dy t e or na w ki m or ng ic ki ng in or In re ga W te pu ni or re za te k st d tio th in or at g n ga an gi ni ve d za En s tio a jo se n ya ns bl e e W of W or or ac ki k ng hi O ev w pp em ith or O yo en tu pp un t ni or tie g tu s pe ni fo tie op rp s Jo le er fo b rP so se na ro cu m ld rit ot ev y Fa io el n/ ir op ca pa m re ym en er en t Pr tf os or pe th ct e s w or k do G ne oo d Po lic ie s

TABLE 10: SATISFACTION INDEX FOR THE EMPLOYEES OF INCOME GROUP B ( 75,000 5,00,000 p.a)

S.No.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Sum

Questions
Working Environment Convenient Work Location Recognition for the work done Friendly working environment Opportunities for flexible working Working in dynamic organization Working in reputed organization Interesting and Enjoyable Work Work that gives a sense of achievement Working with young people Job security Opportunities for personal development Opportunities for Promotion/career Prospects Fair payment for the work done Good Policies

Average Satisfaction (S)


2.10 1.86 2.93 2.65 2.34 2.17 2.58 3.50 1.75 3.59 3.40 2.72 2.44 2.31 3.99

Average Importance (i)


3.41 4.48 3.58 3.86 4.03 3.17 3.06 3.00 2.49 3.19 4.12 3.96 3.51 3.55 3.89 53.35

Sxi
7.18 8.34 10.51 10.25 9.46 6.88 7.93 10.50 6.89 7.93 14.01 10.80 8.60 8.20 15.55 143.09

Satisfaction Index = Sum of Average Satisfaction(S) x Average importance (i) Sum of Average Importance (i)

= SXi i

143.092 = 53.351

2.682

Note: The satisfaction scale ranges from a score of 5 for Highly Satisfied to a score of 1 for Dissatisfied. Importance scale ranges from a score of 5 for critically important to a score of 1 for not at all important.

10

12

14

16

18

0 Average Satisfaction Average Importance Sxi

W or kin Co g nv En en vir Re ie on nt co m W gn en or itio t k Fr n Lo fo ie ca nd rt tio he ly O n pp wo w or or rk k tu in do ni g tie ne en W s or vi fo ro kin rf nm g le in en xib W dy t le or na wo kin m rk ic g in in or g In re ga W te pu ni or re za te k st d tio th in or at g n ga an gi ni ve d za En s tio a jo se n ya ns bl e e W of W or or ac kin k hi g O ev wi pp em th or O yo en tu pp un t ni or tie g tu s pe ni fo tie op rp s Jo le er fo b rP so se na ro cu m ld rit ot ev y Fa io el n/ ir op ca pa m re ym en er en t Pr tf os or pe th ct e s wo rk do G ne oo d Po lic ie s

FIGURE 10: SATISFACTION INDEX FOR THE EMPLOYEES OF INCOME GROUP B (75,000 5,00,000 p.a)

TABLE 11: SATISFACTION INDEX FOR THE EMPLOYEES OF INCOME GROUP C ( more than 5,00,000 p.a)

S.No.

Questions

Average Satisfaction (S)


2.00 1.35 2.94 2.88 2.52 1.88 1.47 2.11 2.82 3.11 3.99 1.52 3.72 4.00 3.99

Average Importanc e (i)


3.41 4.47 3.94 3.82 4.00 3.00 3.94 3.00 3.23 3.70 3.52 3.23 4.10 4.35 4.00 55.74

Sxi

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Sum

Working Environment Convenient Work Location Recognition for the work done Friendly working environment Opportunities for flexible working Working in dynamic organization Working in reputed organization Interesting and Enjoyable Work Work that gives a sense of achievement Working with young people Job security Opportunities for personal development Opportunities for Promotion/career Prospects Fair payment for the work done Good Policies

6.82 6.04 11.59 11.02 10.12 5.64 5.79 6.35 9.13 11.55 14.10 4.94 15.28 17.40 15.99 151.82

Satisfaction Index = Sum of Average Satisfaction(S) x Average importance (i) Sum of Average Importance (i)

= SXi i

151.823 = 55.744

2.723

Note: The satisfaction scale ranges from a score of 5 for Highly Satisfied to a score of 1 for Dissatisfied. Importance scale ranges from a score of 5 for critically important to a score of 1 for not at all important.

W
10 12 14 16 18 20 0 Average Satisfaction Average Importance Sxi 2 4 6 8

or ki C ng on En ve vi ni R ro en ec nm tW og en ni or tio t k Fr n Lo fo ie ca nd rt tio he ly O n pp w w or or or ki k tu ng do ni tie ne en W s or vi fo ro ki rf ng nm le in en xi bl W dy t e or na w ki m or ng ic ki ng in or In re ga W te pu ni or re za te k st d tio th in or at g n ga an gi ni ve d za En s tio a jo se n ya ns bl e e W of W or or ac ki k ng hi O ev w pp em ith or O yo en tu pp un t ni or tie g tu s pe ni fo tie op rp s Jo le er fo b rP so se na ro cu m ld rit ot ev y Fa io el n/ ir op ca pa m re ym en er en t Pr tf os or pe th ct e s w or k do G ne oo d Po lic ie s

FIGURE 11: SATISFACTION INDEX FOR THE EMPLOYEES OF INCOME GROUP C (more than 5,00,000 p.a)

Salary wise analysis of Satisfaction Level

Tables and Figures 9 11 indicates that employees pertaining to Category C (income group (more than 5, 00,000) are the most satisfied (Satisfaction Index = 2.72) followed by the employees of category B (income group 75,000 5, 00,000; Satisfaction Index = 2.68) and the employees of category A (income group less than 75,000; Satisfaction Index = 2.47) are least satisfied.

CONCLUSION

Research shows that satisfied, motivated employees will create higher customer satisfaction and in turn positively influence organizational performance. Convenient work location, working with young people, opportunities for promotion and career prospects, fair salary, good policies, job security and dynamic working environment are few attributes which are critically important from the view point of most of the employees.

Employees have an overall satisfaction index of 2.43 which indicates that the employees are relatively satisfied with the various services being catered by the company as against their important.

It seems that employees of Accounts Department. are nearly as satisfied as Sales Support, Customer Care, Human Resources & Administration,however Sales & Marketing are most dissatisfied.

Employees falling in C category of the income group (Rs.5, 00,000 and more p.a.) are the most satisfied than the other categories of income.

Therefore a comprehensive Employee Satisfaction process can be a key to a more motivated and loyal workforce leading to increased customer satisfaction and overall profitability for the organization.

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