Activities Performed During Internship

Replacements of Jazz Load Sims:

Jazz Load Sims are those Sims which are used to transfer the load from one Sims to another one. There are three types of Jazz Load Sims 123Master Sims Distributor Sims Retailer Sims

The company has issued one master sim to each of its franchise. Mobilink have 58 Franchises in Gujranwala Region. Each of them has one Master Sim and they get load from Mobilink regional office Lari Ada Gujranwala. One Master Sim has many Distributors Sim. In Franchise they are many sales persons who have Distributor Sim and they get load from the Master Sim and they go to their assigned market or area in which they transfer the load to the Retailer Sim and then retailers transfer the jazz load to the jazz connections. My major task was to replace the Jazz load Sims, there are various reasons to replace the Jazz Load Sims e.g. due to stolen, lost, damage or Non Performance. Non Performance Sims are those Sims which are not performing well which means that there are some cases like some retailer wind up their business or the relevant person discontinue the operation and the remaining person having no interest in this or retailers has not transfer the Jazz Load to any number for a particular period of time then those Sims come in NonPerformance Sims.
Mobilink have seven zones in Pakistan and Multan zone is C-III (Central 3). In C-III there are seven regions these are Multan, Vehari, Bhawalpur, Hasilpur, Muzzafar Garh, Dera Ghazi Khan and Rahim Yar Khan. Each region has ZRO (Zonal Regional Officer) and RO (Regional Officer) and they have a target to get maximum Jazz Load in their region and to minimize the Non-Performance Sims. So they send request to me replace the Jazz Load Sims. Each Sim is being replaced at the cost of Rs. 50, they e-mail the request of Jazz Load replacement numbers along with their deposit slip. The Jazz Load team which is in Head Office Karachi has given Particular quota to each zone to replace the Jazz Load Sims on daily basis. Multan zone can replace 88 Jazz Load Sims in a day. Moreover, in Multan zone there are fix quota for each region. The quotas of these regions are given below:

Region Multan Vehari Hasilpur

Quantity 22 10 10

Bhawalpur Muzzafar Garh Dera Ghazi Khan Rahim Yar Khan Total

15 8 10 13 88

I have given a separate PC and login. The ZROs and ROs send me an email for the Jazz Load Replacement. In that request there are replacement numbers and deposit slip. We have a Master Sheet which we have made on MS-Excel in which there is a sheet for each region. All of the ZROs and ROs have the similar format of our Master Sheet and they send their request according to that format. In this format there are columns of Franchise ID, Master Number, Distributor Number, Retailer Number, CTDMID, Shop Name, Retailer Name, Retailers CNIC ID, and Reason. There are various steps in the replacement of Jazz Load Sims which are given below: Start the MS-Outlook and open the email come from ROs or ZROs. Then we will see from which region they belong and then we will open the respective Master Sheet of that

region. In the given request we will check some things like there should be no discrepancy in their request and all of the columns should be properly filled. Then we check the duplication of the requested replacement numbers from our Master Sheet that whether these numbers have been replaced before or not. If there is come any duplication then we will check the replacement date of that number we will not replace it, if it is replaced within ten days otherwise we will replace these numbers. Then we count the total numbers for the replacement and then we will multiply these numbers with 50, it will be the total amount of the requested numbers. Then we will check the deposit slip of that request, the total amount must be equal to that of the requested numbers. If the total amount of the deposit slip mismatch with the total amount of the requested numbers then we will call and email the sender about the matter and then we resolve the matter accordingly.

In the deposit slips we also check the duplication of the slips that whether that slip is old or new for this there is log of slips in which we enter the deposit slip numbers and the date. If there is no duplication then we will copy all the numbers from their Excel sheet to our Master Sheet of their region. In that way we paste all the requests to their respective Master Sheet till 12:00 Noon. After this we have started to prepare final replacement sheet which we have to send Jazz Load team. In the final replacement sheet we have to send only 88 numbers for the replacement in a day doesnt matter we have a request more than 88 numbers but if we have less than 88 numbers to replace then we can replace all of these numbers in a day. Then we will open the Master Sheet of Multan and copy the ID of the franchise and the replacement numbers of first 22 numbers and then paste these numbers on the new sheet which is our final sheet of replacement. We select the replacement numbers on FIFO basis and in the Master Sheet in the end of each row we will write

issued in the status column and the Date at which we have replaced it. Similarly, we will copy the replacement numbers from the Master Sheet of all the regions according to their quota and will paste on final replacement sheet. In that way we will paste final 88 numbers on the final replacement sheet.

In the final replacement sheet there are columns of MSISDN, Old ICCID, New ICCID, Type, Requested By, Date, and ID. MSISDN is the Jazz Load Replacement number it could be Master, Distributor or Retailer.

Old ICCID is the old Sim number which we got from software VALISTA. New ICCID is the nineteen digit Sim number which is written on the new Sim that we will give them after replacement. Type is the type of replacement number that whether it is Master, DO (Distributor) or Retailer Requested By is the name of the person who sends the final request to the Jazz Load team. Date is the date of that day in which we send the request for replacement.

ID is the Id of Franchise from which there comes a request for replacement. After completing the final sheet I have to recheck it that it should be no mistake in it and then I forward that sheet to my boss and after checking that sheet he send it to the Jazz Load team for the replacement. The replacement numbers become active within 48 hrs.

Then we dispatch all of the replaced Sims to their respective Franchises.

Application of Class Room Learning in the Organization

The application of class room concepts that I have identified in the Mobilink are given below along with the course title: Marketing Management: Concept of Market Segmentation, Targeting and Positioning is applicable like they have segmented the market into geographic, age, gender, income, social class, reference group, benefits desired and usage rate basis. The concepts of 4Ps are very much applied in the Mobilink like: Product:

Mobilink has launched their products on the basis of segmentation e.g. Jazz Ladies First particularly target the Ladies, Jazz Octane target the youngsters who are heavy usage rate of SMS, Jazz One is the best package for calls in prepaid connection, Indigo are mostly used by the business users whose usage is very high, Jazz PCO for the commercial users. Mobilink use product-mix strategies like they position their product in relation to competitor, product class or attribute and by price and quality. Price: In the beginning they use Market-Skimming Pricing Strategy as an entry strategy, further they use price competition strategy in which they react according to their competitors and they charge more in indigo because they have some sort of monopoly in it. Placement:

For the placement of their product they use the mean of middlemen i.e. Franchise and Distribution Centre as in Central-III there are 58 Franchises and 2 Distribution centers. Promotion:

They use different methods of promotion like they advertise their products in TVs, Radio, Magazines, Newspapers and Bill boards. They also give different sales promotion techniques like they give free minutes, zero connection charges, free air time, on their credit card they give reward points which can be use in different places and to the franchiser they give different types of commission and rewards, they also make public relations mostly with the corporate.

Principles of Management: They are various concepts of Management that are applied here like: Planning:

In planning the concept of decision-making process, strategic management processes are applied. Organizing:

In organizing concept of departmentalization, work specialization, centralization and decentralization, span of control, process of interpersonal communication, organizational communication, recruitment, de recruitment, selection, employee training, employee performance management, performance appraisal methods, compensation and benefits and career development are applied. Leading:

In leading the concept of understanding group behavior, motivation tools like appraisal, prestige, self recognition, rewarding, promotions, bonus, incentives are used. Controlling:

The concept of measuring, comparing, taking managerial actions, feedback control, performance management and benchmarking are very much common.
Introduction to Computing:

The use of Excel is the basic concept that I used very much in Excel inserting record, formatting of tables, use of formulas, and sorting are the concepts that use of them is highest. Moreover the use of Outlook express is also the basic concept of computer concepts that I use very much.
Data Base Management System: The concept of creating new tables, normalization, entity relationship, processes, forms and use of queries to process the data use of different filters are utilized very much. Networking: In networking the concepts of routing, LAN, WAN, Wi-Fi, routers, switches, GPRS, radio and microwaves, VPN and remote computing are commonly used. Operations Management: The concept of location, forecasting, capacity, inventory management, quality management, Scheduling, supply chain management are applied. Business Communication:

The concepts of process of preparing effective business messages, business letters, and memorandums, formation of report, personal relationship and communication skills are very much important and used. Learning in the Organization Learning is the basic purpose for our internship program in the business organization. There are lots of things for learning in such organization; the things that I have learnt during my internship are as follows: Time Management is one of the basic things that everyone should adapt and during my internship I learnt how to

manage the time in so much busy schedule. I learnt how to work in high pressure conditions. I learnt a lot about MS-Excel as about 90% of my work is on it so now I have good hand over it. I work on MS-Outlook Express on the intranet and I learnt lot of new things of that. I learn how to make tables, forms and queries on MS-Access and how to process the data over it. I learn how to communicate with Franchise staff persons, Franchise owners, Corporate Clients, and Zonal Regional Officers and Managers on telephone I learn how to make reports of daily replacements as I send reports on daily basis to the respective ZROs & ZRMs. I learnt how to make important decisions in critical situation. I learnt how to deal with the issues related to replacement of Sims and how to report the concerned team and how to take follow up of that report. As I use different software during internship so, I know how to find the subscribers detail in which there is complete detail of the customer and his connection e.g. billing information, purchase date, expiry date, replacement date, pin code, puk code, activity sheet etc. In another software I learnt how to send MPIN to retailers, transaction report, agents detail etc. I learnt how to make persona l relationship with people. By this internship my confidence level has been increased.

SWOT ANALYSIS Strengths: Following are the vital strengths of Mobilink: Market Leader in the Telecommunication industry with 41% market share. Mobilink is pioneer of GSM technology in Pakistan.

Mobilink has largest network coverage in Pakistan and covering 9000+ cities, villages and towns. International roaming in over 120 countries with more than 300 partners operator worldwide. Mobilink is at more competitive on experience curve. Having strong brand equity across the country. Premium brand image and Exclusive Black Berry Services. Highly skilled, energetic and motivated professionals. The working environment is very good. The environment is vey conducive. Only Mobilink has JSA technology through this retailers can verify the customers NIC from NADRA. Mobilink has good competitive processes and procedure of operations. Helpline in different languages. Mobilink PCO. Unmatched Value Added Services. 57 Million Minutes per day. 91% of the companies in KSE 100 Index are powered by Mobilink Indigo. City Mobilink Credit Card.

Security system is very good there are separate security department for this purpose. Mobilink fulfill the Corporate Social responsibilities

Weaknesses: Following are the weaknesses of Mobilink: Mobilink is expensive in comparison to other networks.

Network problem and voice quality is still a big issue. There is lack of interdepartmental communication. Billing mistakes in indigo bills is common. Mostly process are not efficient in the routine jobs. There is no proper software available for Inventory system. Instead of using powerful tools of database they are still using flat file system and MS-Access with some extent. Although there is conducive environment but there is still a yes boss culture up to some extent. Here TC matters a lot. Fewer Advertisements now a day.

Opportunities: Mobilink has the following opportunities: They have an opportunity to provide different value added services like e-banking, online transactions, money

transfer and stock exchange. By focusing on quality they can position their product on the basis of high quality product. Mobilink is offering new services such as WiMax. By revising their pre paid packages by lowering the prices of SMS and other networks they can increase the retention of customers. They are opportunity to provide the facility of internet connectivity to your laptop or pc through Sim. Being a market leader they can make head to head competition to their competitors and to make them out of market. By organizing events for some social causes they can improve the image of company. Mobilink can increase its market share by entering new market segments. Mobilink has an opportunity to add further products to its existing product line.

Threats: The factors which can be threatened to Mobilink are as follows: Due to increasing demand of HR in telecommunication sector Mobilinks employees are switching towards their

competitors. By the expansion of network in that place where there is no network coverage of Mobilink, Telenor is getting the advantage of increasing subscribers in that market. Telenor have packages like djuice and talk shawk in prepaid connection have threatened the Jazz Octane and Jazz prepaid by their exciting offers. Due to the arrival of Zong most of the Mobilinks customers are switching toward it due to their exiting packages. Wateen has installed brand new technology WiMax and though this they get USP while Mobilink is now thinking about that technology. Due to intense competition Mobilink is losing its market share. Telenor has introduced H-Stick through which by inserting the Sim in that device you can connect through internet at your laptop or PC. Political and economical instability and terrorism in the country.