T able of contents: Introduction O N f estle N estls V ision M ission Statem ent N estle Pure L W ife ater &C urrent

M arket Situation B oston C ontingency M atrix SM R A A T nalysis M arket Share H ierarchy details of m arketing and sales departm ent M arket Segm entation and T argeting Strategy

C onsum Profiling A er nalysis Product Strategy and FA A B nalysis w Product line ith T Pricing Strategy he M arket D istribution and C hannels Strategy M arket Positioning Strategy

M arket Share C petitive analysis om SW T analysis O

A k o le g m n c n w d e e t
Praise is to Allah Al mighty, the one testing us all at all tim es and to us. It added a lot to life, then it

making decis ions about our knowledge

w hat we dont know and cant know. Writing

this report app eared to be a great experience report is one of our m orable em wo uld not be wrong.

while we we re working on this rep ort. If we s ay that this expe rienc es in student

We owe profound gratitude to M adam Saim H a assan creative a b i l i t i e s by wit hout w hose assig ning this attention rep ort to us. and inte rest, obliged to all our fell ow students considerate w ho guided

for stimulating our We are im e nsely m it wo uld be diffic ult

us in making this rep ort, we have lea rnt from them

for us to com plete this report on time. Whatever con vict ion that this lea rning experience of help in our practical

and this project report has put inde lible impression on our mind. It is our will always be a source life and professional caree r.

In d ctio tro u n
Nestle is the Hen ri Nestle. facto ries product leading Nestle FMCG com pany is serving comprising

Of Nestle:
of Switzerland almost all es tablished by 500

worldwide with

its mo re than continents.

in 86 coun tries

Nestl s

portfolio is more than 500 products his company the Company's

all over the w orld serving

best to their custom ers. Hen ri Nestl endow ed nam e. her young, be cam e with the symb ol de rived from his bi rd protec ting of the nest The Nestl logo and a symb ol His family coat of arms, the nest with a mother ca re and attitude to life-long nut rition.

Com pany's

represen ts the nour ish ment, secur ity and se nse of fam ily that are so essential to life. The first product unable could not tolerate made by Henri Nestl, milk a food for babi es who were who to breastfeed. His first succ ess was a prem atu re infant

his m other's

or any of the usual substitutes. after Nestl's

People quickly recog nized the value of the new product, was being sold in m uch of Eu rope. Nestl consum ers since 1988, when the pa rent has been company,

new formula saved the child's life, and soon, Farine Lacte Henri Nestl servi ng Pakistani the Switzerland-

based Nestl SA, first acqu ired a share in Milkpak Ltd.

Nestls Vision:
The consum er 's voice working. Whether Karachi, m atters Nestls Nestle is the key to Nestl services team stands our Pakistan's vision and

you live in the rem otest consum er about the

village or the m ropolis of et ready to listen to your and guidance on and products

conce rns and provide answ ers of health and wellne ss. global vision is to be

leading

healt h, wellness, to:

Nutri tion Company Lead

of the world. Nestle Pakistan subscribes motivated and

fully to this is

global vision. In addit ion to that, N estle Pakistan also envisions a dynamic

profe ssional workfo rce that

proud of its heritage and Meet the nutritional product range that

bullish about the futu re

needs of all age groups through a diversified contains an innovative quality portfolio of branded

food and be verages of the highest

Main tain long -te rm growth and deliver shareholder value Es tablishing resp onsible com u nication m us a better w ith the consum er

which in turn can provide

look into what changes

need to be m ade to our produ cts Strengthen talented the positi on as the best ca reer destination for

and m tiva ted indiv iduals o

Empowe ring a system of sel f-managem ent

Mission Statement:
Nestle is dedicated their day, throughout uni que expe rience solu tions, Nestle quality of life. to prov iding the best their lives, of anti cipating foods to people needs througho ut With our throug hout the world. consum ers'

and creating yo ur

contributes

to your wel l-being

and en hances

N estle

P re Life Wate & Cu u r rren t Mar ke S a n t itu tio :

1998 was a truly signi ficant Nestle Pure Life w going to as m rket. At the sam a e launched water, produced calcium tim e to the and the new

The launch of Nestle Pure Life in December episode Pakistan brand. highest ideally in the hist ory of Nestle Pakistan. becam e the first get the entry of Pakis tans growing water Nestle Pure Life is a prem ium ba lanced with essential

coun try whe re Nestle drinking

standa rds of safety and purity as per the w ebsite minerals like vit amins,

sugges ts. It is

m any other useful ite ms A social and ma nagerial process

where by individual & groups products

obtains

good food and rough creating and exchanging Launched becom e on the North American market to

and values.

in 2003, Nestl PURE LIFE is destined dist ributed

the worlds top and most widely brand by 2010. Nestle is also the $1 Pure

willing and has goal to achieve Billion en ter prise by 2014. Nestle

Life is a premium drinking water, pure drinking w ater on suitable as possible. Acco rding to their throug hout the wo rld.

produced

to the highest

stan dard of with food

safety and purit y. The com pany

is seeking claim that

to provide customer they provide the best

prices make the product as convenient

Nestle is leading brand in w ter m rket and has left behind a a brands which we re working bef ore the launchi ng of Nestle M ultan, Hyderabad Now it has maxim um m rket sha re in developed a

many local Pure Life. and many the

and major cities of

Pakistan like Lah ore, Karachi, Isla mabad, oth ers. As we have discussed to achieve the set

earli er that Nestle is going to becom e Nestle

fully market leader of water m rket in Pakistan, a point of Nestle. product of Nestle Pakistan and most probably product

signs are clearly visible all over the world whe re Group Matrix is m rket a

Pure Life is also the star

Nestle Pure Life exist. He re you can see the m rket share chart for the a and after that the re is a Boston Consultancy the ranking of Nestle shown which would describe portfol io of Nestle Pakistan. of current m rket situation a Pure Life in product

BCG Matrix shows the companys

share over the growth of industr y. This BCG matrix is the clear pictu re of Nestle Pure Life.

B sto o n
High Ind ustr y Growth Low Indust ry Growth

C n g ny o tin e c
Mar ket Share Hi gh Stars: Nestle Pure Life Ca sh cow s: Coffee (Nesc afe)

M atr ix
M ket Share Low ar Que ion Mark: st Culinary Produ cts D ogs: Chocolate Drinks and Polo

Inform ation current

They keep promote the

and

data

perti nen t
other

to

th e

ma rkets
they are in

situation:
info rmat ion of the com panies from others w hat so that they can

offering. Try to imp rove their st rategies the ir product

more. like more com pani es are now coming

the m rket so the re is more com pletion in the market and they ha ve to a be up to date from the current situations.

Company s mar ketin goals and objectives: g

Nestl's Com pany's sustained and business int erest brands busine ss products partners. that its consum rs have a since re and legi tim e ate and actions of the Com pany behind their trust and that without its consum ers all objective is to m anufactu re and value m rket a the in such a way as to create that can be

over the long term for shareholders, emp loye es, consum rs, e

Nestl recog nizes

in the be havi or, beliefs, in w hich they place would not exist.

the Com pany applicable

Nestl con tinues to maintain its com itm m ent local laws in each of its m rkets. a

to follow and respect

SMART A alys is n :
SMART is an acronym com panies S= M= A= R= T= which tells us that when ever we set any

objectives they should be,

Spec ific Measurable Actionable or Achievable Realistic Time Fram e

Mar ke Share: t
Nestle is now a days willing to have m re and mo re m rket sha re so o a that it could achieve all over the Pakistan. Nestle Pure Life has 69%of total market, Sparklet have 11% and rem aining 7% re kept by other a by Nestle Karachi 50% of m rket is kept a has 13% and Cool the goals that are set. The goal for market sha re will be disc ussed belo w.Nestle occu pied 85% of drinking water market in

local com pani es. In

and 25% by AVA and As for as Islam bad is a

remain ing 25% is kept by other local com panies. conce rn Nestle Pure Life has 65%of market Sha re. They have certain goals and objectives to to create ha ve the products the other

Market Share

which they want value quality for

to achieve.

They want

create and prom ote the ir products the ir product. for increasing com pete it They their w ith reso urces

Is lam abad

Lahore

and

Karachi

Lahore

Karachi

Is lam abad

companies.

They conduct

resea rches

for that

and try to get their

objective which they have decided. creating custom er Nestl believes safegua rd althou gh guidan ce voluntary highest of to awa renes s. that, as a general responsible areas, in the staff busin ess

They are promoting their product by rule, legislation is the m ost effective

conduct, addi tional form of is the

in certain

The Percentage Use of Nestle Pure Life and its Competitors in Islamabad
Others 20% Sparkle 30%

principles

benefi cial in order the organization. Nestl is conscious

to ensu re that

stan dards are met throughout

Nestle Pure Life 60%

of the fact that the is a reflection of right of the professionalism , and and ongoing conduct emp loye es. training and

succ ess of a corpo ration and the resp onsible Therefore recruitm ent

attitude of the

its managem ent people

devel opm ent are cru cial.

Mar keting Plan For Nestle Pure Life Water Pakistan U niversity Of Man ag em ent and Technology

Page 10 of 3 0

H ier archy d ta e ils o m rke g f a tin s le a s d p rtm n e a e t

a d n

Mar ketin Manager g and con trolling its m nager a M anager m rket. a Fin an ce m anager con tingent claims.

is an em ployee m rketing a promotional

w ho is resp onsible and budgets st rategies

for planning .Marketing products. of product in of the

activities

take cares the

of the

try to use innovative

ideas for the imp rovem ent

The field of financ e cov ers the econom ics Financial econom ists study the valuation

of these

claim s, by

the

m rkets a

in

which and

they the

are traded, at are

and

their

use

individuals, large. Finance oth er to prom ote

corpo rations,

society

manager m eet

and marketing manager their be cause m rketing a alone m rketing a

related It manager

w ith each is can not

targets.

important

any m rketing st rategy without any budget. a

Mar ke t Se m n tio g e ta n a d n Ta e g rg tin S te gy a d tra n

C n m o su er

Profile

Anal ys is

Mar ket S egm en tio n: ta For getting the m inds the m aximum market share and respect of the consu mer, of the product in as per our observation and market

survey we ha ve concluded is based on two points.

that Nestle Pure Life Waters segmentation

Geo graphic Segm entation Dem ographic Segm en tat ion

G eogra phic S egm en ta on: ti The each south. com pany provincial has di vided capital, its ge ographic segm entation in se veral and from east, west, regions. First they have the segmentati on of a whole country they divided its areas into north, So that it could be easy for the com pany

to work effi ciently on

its supply chain m agem an ent. Demogra phic Segm en tati on: Nestle Pure Life isnt a sup rem quality product that only the high class e us es. The product is for all. Infant to seni ors. The re is no age, sex, kind of limitation on use of the product. The income and any other

product is for all. Anyone can use the product as per need. Targetin g Strat egy: and market survey, is something that we have concluded to set the speci fic everyone us es. that

Acco rding to our observation target some market. variations Be cause, that

that as such the re is not set dem graphic techniques o water Everyone can use any size of bottle can be made

Nestle is off ering. The re are

throw OUR OBSERVATION but not

from the com pan y. Nestle Pure Life com es in four diffe rent sizes. These four are targeting

diffe rent types of people and lifestyl es.

This is the sm allest

size of Nestle Pure Life Water of

0.5L. This size is being heavily used by the consum rs e in place of soft drink. University and Colleges are also included in its target market of this size. But the product is used by everyone only specified in the society also. It is not discu ssed above. people that have been

This is the second size of the Nestle Pure Life Water which is about 1.5L. This size is being used in mostly meeti ngs. You can say that any kind of organizational meeti ng or any other social m eeting, being used. this product is

This is the thi rd size of the Nestle Pure Life which is used in mostly hou ses and offices in the wait ing areas (offices).

This is the fully household

product and also using in

executive room in offices with the dispense rs. This s Nestle Pure Life Water Bottle is also very helpf ul in m any dispensers av ailable in the market with good op tions.

Consum er
The product

Profiling

Anal ysis:
of Pakistan and the re is no

is bei ng used by m any people Everyone

rest riction in use of Nestle Pure Life as the is not that kind of product with specific characteristics. is free to use Nestle Pure Life.
Requirement Considerable Bottle Size Age Group infant - maximum 0.5L 1.5L 12L 19L age 15years - 60years 25years - 70years 25years - 70years All the people Household Household & Offices Household & Offices No No No No No No Can be Can be No No No No Related To People Of / Use Sex Income Education

The above

table show s

that Nestle Pure Life is for Nestle Pure Life Water persons. use of can be Nestle Pure Life on daily will be No.

all. It is not nec ess ary that Because

Ca ns can only be used by high er income the data is linked w ith the regular for the peo ple who consume Nestle Pure Life Water Cans. Means incom e considerable basis. If we ex clude the factor Muslims.

of daily basis the answer

the re is not restri ction to use Nestle

Pure Life for Muslims and non

Product

Stra y teg

and FAB A nalys is with Product

Line:

The product was launched

due to certain reasons and problems faced by The re are many areas in Pakistan

the gove rnm ent and other factors.

wh ere we will not find pu re w ater but the infiltrated wate r. That could ha rm your body and ca use the m ajor problem called Diaria. That is one

of the harmful dis ease s which can also lead to death. decided Now the Pakistan ingredients To ove rcom e to launch this its problem, Nestle by w ater product

acqui ring the plant Ltd.

water plant is under Nestle

of AVA Compan y. control of Nestle its product by offering very useful in the are calcium and many other useful things which

launched

like vitam ins,

gives the human and segm ented

body more than the wate r. Nestle is available market. 0.5L, 1.5L, 12L and 19L. These

m rket in four good sizes acco rding to the need and as per targeted a sizes com plete sized acco rding to the need of the custom ers. To unders tand

the full ing redients of the w ter, we wo uld like to show a FAB Analysis. a

The above chart show the ingredients s Life Water ingredients Bottle. The w ater

and level of them in Nestle Pure on the basis of above the FAB Analysis of

is also tested

in the lab oratory of USA, Pakis tan, and Thailand etc

Here is one m re table which will clearly define o Nestle Pure Life Wate r.

The Pric in S te g tra

We can easily observe the oth er hand, the product as that Nestle itself is prices of to Companys

gy:

not taking active part in social welfa re. And on we see the lower com red pa FMCGs like Unilever, If we look at the prices, we can ha ve to m aintain their level of

the oth er produ cts

Palmo live and Pr octer and Gamble. observe and pricin g strategies also. They

that Nestle is also using its name for the prom ional activities ot

effi ciency and alwa ys provide the best at best price. Nestle ca res abo ut the custom ers. the pricing the fullest . Profit earning is the core aim of every com pany happine ss. Only a few am ount one of the leader Profit. but in case of nestle trust and As the tim is of inflation, nestle e extent is trying to ove rcom e our consum ers to problems to the they can do. Nestls point of view is

Only by unders tandi ng their nee ds can we serve

their profit m rgin is small just for the sake of custom a ers

of profit is collected from pu re life w r. ate This is one reason of

Nestle always strive to give super ior product at low rat es. Nestle is also of retai ning their custom ers. their succ ess. They use the simple formula for the price that is C ost +

Mar ke D t istrib tio u n an d C an els h n Stra te gy:

Nestl products consum ers m rkets, a dist ributed correct Pakistan's makes supply sure chain that and Nestl

dist ributi on

are acce ssible, no matter whe re are in Pakistan. Nestle aims to are the

put togeth er proc esse s from the farm to and make su re products to the consum ers at tim e, the right cost

and in the 136 million kg of

accurate quantities. In the first quarter of 2006, Nestle proved it by deliv ering an amazing Nestl products in Pakistan. The mission of Nestle Sup ply Chain is to:

1. Op timize and cons olidate resou rces and proce sses for a low-c ost but efficient 2. Deve lop and m nage simp lified and effective a achieve a high level of service imp rovem ent cul ture driven by pe rform ance 3. Create a continuous supply network to

m asures and rew rd e a

To

accom plish Nestle

their that

tasks,

the

company

chooses among the

both

marketing of

channels channel,

m ethod

is conven tional is dist ributed

and vertical.

In convent ional wh olesalers to retail ers Nestle

Pure Life

Pakistan and from wh olesalers; the products and from retailers, dist ributi on channel. the products reaches In this channel, Pure Life is also delive red directly

are distributed

to ultim ate

consum ers.

to the consum ers

throw vertical

the cost can be minimize d.

Mar ke t

P sitio in o n g Stra te gy, P n la , Pe e tu l rc p a

IMC

M apping
There are certain those num ber points of water points on are very helpful products

and USP
occupy in their custom ers and their custom ers. Pakistani The re are But

which they in retaining available

market including

Springley, Sprarklet,

Aqua Fina, Kinley, Deja Blue and many others. throw many reasons.

Nestle Pure Life attrac ts its custom ers

The which

main

reason

is

Pure Water

is the nam of this product. e

Res ts of the using harmful product That for

w ater

produ cts are can be body but

ch emicals the

which hum an

Nestle Pure Life is the only water which is pu re in natu re. unique sell ing is also the powerful The

po in of Nestle Pure Life. This is t the most the mind purchasing any water also very im portant bottle in their for the consum ers. point that is in while nam is e from. It logo of of brand of the custom ers

routine life. The slogan

of Nestle is Good

Food Good Life. That is very attractive good products for their healthy the

slogan people can attract If you look at the pu re life

puts the pe rcep tion in the minds of people lifestyle.

that they re being off ered the child ren. Ob viously a is a brand

Nestle, youll get to know that a bi rd is feeding m oth er cant deceive child ren. Nestle

nestle which explains a big symbol of quality to custom ers. Nestle Pure Life shows in their ads abo ut the purity of w ater w ater need for your bod y. In its launchi ng advertisem ent, and the the com pany

advertis es Nestle Pure Life very succe ssfu lly. In that advertise ment, a lady is drinking Nestle Pure Life Water and then it goes towa rds inside the body to show the functions com ercial that boosted m advertising on famous websites of pure wate r. That was the aw esom e Pure Life. Nestle that is also like you can observe whenever the sale of Nestle

you will login to your facebook There are num ber

accoun t, the ads of Nestle will be the re. you will see in the cities of Nestle. Thus, Nestle is using all

of sign boa rds and banners

to aware people about the products types of m edia to advertise Life was launched, m rket testing a was also arranged

their products in anywa y. When Nestle Pure the free sam ples pur pose. of 0.5L bottles for Then a short your bod y. three steps. walk

they distributed

and for their advertising

for the sake of good health and sem nars was also i

con ducted to make sure about the pure w ater needed Pe rso nal S ling: el A direct Ven dor Selling Activity was coordinated

To unders tand the depth of Posi tioning, we will divide into

and carried out during

the sum er m

m onths

of June, July, and August 1999 in Laho re. A team of T-shirts, caps and jackets, sold chilled 0.5 liter The selling idea of personal on all major intersections.

ven dors, clad in branded

bottles to tra veling custom ers

brand got great mileage out of this innovative Publ icity: Pure Life was launched am ount on 14 December, was printed

in terms of brand awarenes s, paid trial, im age as well as real sal es. 1998 in Karachi with a huge

of enthusi asm and posi tive response in creating

show by the loca ls. The n in all the local new spapers awaren ess of the brand

succ essful story of its launch

the next day. This greatly helped Sa le Pro moti on: s

and gave its int roduc tion a good start. Spec ific promotions of Nestle Pure Life were arranged key outlets display of Lah ore. and specially designed POS material in some of the used to

Elaborate shelf space was acqu ired for product was exte nsively pu rchas e of 1.5 ml, one 1.5 ml bottle Similarly on a 6-bot tle purch ase of 1.5 Regarding trade promotion, the of 4 % during this sales Nestle Pure Life grow pa ce

prom ote sales.

On a 12-b ottle

was off ered free to consu mers.

ml, one 0.5 ml bottle was offered free.

reta iler was also given an addi tional discount promotion. trem endously Not only did the sal es of

during the promoti on, these con tinued at a higher

even after it was ove r.

The above map shows the ranking of different products custom ers and retailers

in the eyes of Coca Colas larger

as per our surve y. In this map,

Kinley and Pepsis Aqua Fina are the real tim com titors of Nestle e pe Pure Life. Nestle Pure Life is on the top of the map having available m rket sha re. You can see the pie chart of market share in the diagram a show he re. There are other products n Blue, Dew Drops, and Springley etc in the market like Deja

Mar ke Share t

Market Share

Is lam abad

Lahore

Karachi

Lahore

Karachi

Is lam abad

The above chart show the m rket share of Nestle in three major cities of s a Pakistan. He re are Lah ore, Karachi 50%.
(The

and Islama bad.

considered

Laho res market the market

It is just 100% .

share is about 60% , share is about

comparison.)

Islam bads have 68% and in Karachi, a

da ta is not

C petitive om
com titor and w pe hat it has unique

Position:
from its com peti tors. It tells its

Competi tive positi on of Nestle tells that how much its competi ng its posi tion in the m rket that whe re it stands in market. And also tells us a

that w hat

its com titive pe

position

is in the market. So we woul d

analyze its posit ion from two aspec ts SWOT Matrix Anal ysis of the com pany Core Com petencies & Key Success Fact ors

SWOT A alys is o th C m a y n f e o p n:
SWOT analysis would tell us in better w ay about the com titive pe posi tion of the com pan y. Following is SWOT analysis of the com pan y. Stre ngth: risk. High quality standa rds Strong Brand name (NESTLE LOGO & FAMILY BRAND) Pure Drinking Water in m rket a Mineral Produ ct (Free of ch emicals) Only brand in the area m aintaining It has largest m ket share ar Ease of availabi lity of their products all over Pakistan Im ense m product range and huge diversification leads to reduce its quality and taste

Wea kn s s: e These dem and m bers. em Communicat ion is w ak e Lack of Awa renes s Weak Distr ibut ion Channe ls distributors, refuse though observi ng the rapid inc reas e in custom er more efficient and innovative staff that to hire new,

wo uld take the organizat ions to rise rather they stuck to their old staff

Oppo rtun itie s: taste Concentrati It has ng on these areas of w aknes s can increase sales e its product in better way. to increase its product m ineral line by water of It has op portun ity to advertise strongest opportunity in mineral

making segm ents

wate r. M ineral water should be of diffe rent

E.g. like AQUA FINA in USA has introduced

diffe rent taste. So it capt ured the m rket. a By inc reasing produ ct line it can also increase its sales. Segm ents Uncertain are being shared by com peti tors condit ions will affect the sal es Threat: Under cutting by com petit ors.

Core C m e o p t
A) Innovat iv Product: e

en ie c s & ke s c cess y u fa to : c rs
innovative produ ct in Pakistan. Some of

Nestle first of all int roduced Pure Water Its free of Ge rm s It is free of chem ical It includes H ealth

core com peten cies of Nestle are given below

diffe rent vitamins

in water which inc rease its purity it includes vitamins which

and m ke this m a ineral water unique from others D rinking Wate r. Beca use prevent its users from different dis eas es. Nestle spons ors diff erent events Cont inuous improvem ent Social responsi bility

So core com petency Nestle com petencies, diffe ren tiate

is basically

the skill that

a company

has. As

Mineral Water has this core com petenc it can grow it sales its product from others.

y. If Nestle meet the se core Then it can also are key factors So these

and revenue.

to achieve suc cess and meet goals.

C me o p titive A aly n sis

Competi tive analysis includ es the comparison its com tito r. It diffe rentiate pe at which positio n. It tells about As we Fina. of one organizat ion with

product and tells w hich product stands the diffe rentiation of characteristics com petitor of Nestle is Aqua

and w aknes ses of the product with its com titors. e pe know that more important

N estle P ure Life Largest Mar ket Shar e Pure Water w ith Vitam ins Availability of N estle Water is E sy a T here N estle is on 1 segm ly ent S in sen o se So com pany of should in

Aqua Fina Low Mar ket Shar e M ineral Water(chem ical Availability of Product D ifficu lt It h as d ifferen t seg en . m ted d ifferen t ta ste.

s) is It h as

P ure Water. It has only

It h as intr oduc ed segm ts en in m ineral tastes, so it

on e taste. product. ta e . st s

se m n tion its w g e ta , eak make P ure w ater of d iffe ren t

w ater of d ifferen t

h as a strong seg e n m tat ion S . o d ue to seg en tio n its m ta in creasing its sale s.

STRATEGIES ADVANTAGES:
Every product helps prom ise

FOR

COMPETITIVE
contact high

on the shelf, every service and every customer A Nestl brand regulations and name that with all it

to shape this im age. to the

on a product is a m ts ee

standa rds of qualit y. Customers every expect us to keep this promise every the safety time. Under no

circum tances s

will we

com promise on

of a produ ct and Likewise, to

eff ort must be made People, equipm ent it. Compani es with

to avoid ha zards to health. and instrum ents huge quality

com pliance with all relevant nego tiable. is worth

laws and regulations

is a must and is not are m ade available

ensu re safety and confo rm ity of Nestl products at all tim es. The effort standa rds make fewer It is m akes, waste less tim and m ist e oney also make higher and are mo re produc tive. They

profits. Quality is our most succe ssful product.

the key to our succ ess, today and tomorrow.

Mar ketin Financ ials: g

In marketing financials w ak ad ver tisem e ent. product line then of the Nestl, advertisem ent they budget is low have

beca use their profit margins for nestle pure life is only 5% .They For increasing their sales strategies. sales segm en tat ion with more effective their

ha ve to increase increased and

If they will inc rease the ir

would be autom atically

after that profit margin will inc reas e. Then they can prom ote more their product by advertising and tools like this.

Problem s
the com pany Solu tio n:

acc ording to the com pany:

of Pakistan as till 2014. is willing to become the $1 Billion enterprise

Nestle is very m uch afraid of current econo mic condition

Nestle should contact for financial, Pakistan com pany could should

to the main head quarter support

sit uated in Switzerland of Nestle that is possible that

econo mic, strategic be achieved.

so that the goals

O ne mo re thing

m ade som agree ments abo ut their busine ss pla ns so e could able to work with stabi lity. its product with certain line but due to some is

that the company

The group is willing to en hance internal and exte rnal reasons facing the shortage in the m rket. a Solu tio n: The com pany of producing

along

security, the

company

produ cts which have dem and

should buy the existing plan ts by any mean in Pakistan of market. Beca use to setup a new plant can be that company im age should work to meet the demand. There should be very low is so strong in

to fulfill the dem and

costly for the com pan y. It is also possible with other small companies probab ility of loss on

the goods as the brand

Pakistani m rket about Nestle. a

C clu on sion :
Nestle is the products problems. Nestle was doing its good problems of low quality they unhy gienic things job in past but now it is facing some of their products. Nestle is sued by someone busine ss. They are mixing to custom ers health. Its world leader in FMCG industr y. People trust on the launched by the com pany even the product is facing som e

claim that they are doing unethical which can caus e dam age

exam ple is that their water is not pu re and good for health. You can see dust par tials in Nestle m ineral shows its product custom ers quality w ater w hen you keep it in sunlight that is down. Now they have to do mo re making

their strong posi tion in m rket be cause when you lose your image in a eye then it is dif ficult to renew the ir im age.