Project Report on Marketing Management SESSION 20011-13 Comparative analysis between HERO MOTOCORP, BAJAJ AUTO, YAMAHA MOTOR,

TVS MOTOR, HONDA and other Automobile companies

Submitted to the New Delhi Institute of Management for the Partial fulfillment of the requirement for the Internal Assessment of Marketing Management .

Under the Guidance of: Prof. VIJAY Nagrani (Faculty Member) NDIM, Tuglakabad

Submitted By: Sujeet Sinha(226) Shovit Bhakat(220) Vivek Bhardwaj(233) Priyojit Das(211)

NEW DELHI INSTITUTE OF MANAGEMENT

(50,60) B C, TUGLAKABAD INSTITUTIONAL AREA DELHI-110062
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New Delhi Institute of Management

(Approved by AICTE, Min. Of HRD, Govt. of India)

CERTIFICATE TO WHOM IT MAY CONCERN

This is to certify that the project work titled, Comparative analysis between HERO MOTOCORP, BAJAJ AUTO, YAMAHA, TVS MOTOR, HONDA and other Automobile companies has been completed by Sujeet Sinha, Shovit Bhakat, Vivek Bhardwaj and Priyojit Das under the guidance of Prof.Nagrani faculty member of N.D.I.M. Tuglakabad. According to my best knowledge the work is original and has not been submitted anywhere else.
Prof. Vijay Nagrani (Faculty Member) NDIM Dr. Sudhir Ranjan Dey (Director)

Campus: New Delhi Institute of Management, 50 (B&C) & 60, Tughlakabad Institutional Area, Near Batra Hospital, New Delhi -110062. Ph. 29956566/67/68/69, 40111000, Fax 29965136 E-mail: info@ndimdelhi.org Visit us at: www.ndimdelhi.org

DECLARATION

DECLARATION

I, Sujeet Sinha with my colleagues Shovit Bhagat, Vivek Bhardwaj & Priyojit Das, student of NEW DELHI INSTITUTE OF MANAGEMENT, TUGLAKABAD, Batch 20011-13, Hereby declares that this project report work entitled Comparative analysis between HERO MOTOCORP, BAJAJ AUTO, YAMAHA, TVS MOTOR, HONDA and other Automobile companies is the outcome of my own research REPORT ON Marketing Management and prepared by us and the same has not been submitted to anywhere else.

Date:

Sujeet Sinha(226) Shovit Bhakat(220) Vivek Bhardwaj(233) Priyojit Das(211)

ACKNOWLEDGEMENT

ACKNOWLEDGEMENT

I express profound gratitude towards Prof. Nagrani (Faculty Member, NDIM), for their guidance, support and encouragement which helped me in completing my report. I also thank to those who helped me directly or indirectly in completion of my project.

Sujeet Sinha(226) Shovit Bhakat(220) Vivek Bhardwaj(233) Priyojit Das(211)

PREFACE
Towards the beginning of the new era, people often feel a growing uneasiness about the future and unsafe for the life. Todays markets are changing at incredible pace. After globalization and changes in technology, we are witnessing a power shift from manufacturing to giant customers, who are price and value sensitive and set a trend for a market. To get through knowledge of market and to achieve positive & concrete results along with practical concept, I undergone project research programmed, which from a part of my curriculum and completed the research by Comparative analysis between HERO MOTOCORP, BAJAJ AUTO, YAMAHA, TVS MOTOR, HONDA and other Automobile companies After this study,
specific ways for the success of bike industry in India could be achieved which would largely depend on their ability to take global competition in terms of the cost and research capability.

This project gave me ample of opportunity to view overall working and evaluation of customers buying attitudes with special reference to the market.

CONTENTS
Declaration

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 Acknowledgement Preface Objective Introduction Two wheelers in India Company Profile Of Hero MotoCorp Marketing Mix of Hero MotoCorp Company Profile Of Bajaj Auto Ltd Marketing Mix Bajaj Auto ltd Company Profile Of Yamaha Marketing Mix Yamaha Company Profile Of TVS

6 7 10 12 16 18 21 44 46 65 69 91 95 105 107 125 126 129

Bibliography

Marketing Mix TVS Company Profile Of Honda Marketing Mix Honda Limitation Suggestions

EXECUTIVE SUMMARY
The purpose of my project report is: To understand the economic factors.

To understand the advantage and limitation of the product. To study the price trends, etc.
Bajaj, Hero Motocorp, Honda and Yamaha is a strong competitor in the market.

Youth like sporty bikes like Pulsar, Honda CBR, R15, Karizma and CBZ-XTREME..

OBJECTIVE OF THE PROJECT

The study was done primarily with the following objective in mind.
To study the brands of HERO MOTOCORP, BAJAJ AUTO, YAMAHA, TVS MOTORS,

HONDA & market potential in Delhi.

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 To study the different brands of two wheeler in Delhi. To study the features of different brands that gives a good idea of various products and

services offered by the company. To understand the competitive environment in which the company is operating and is desired to meet customer need and satisfaction. To provide useful information to the company about the product features of various competing companies

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INTRODUCTION

INTRODUCTION

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HISTORY OF INDUSTRY DEVELOPMENT IN INDIAN CONTEXT

The Indian two-wheeler industry made a small beginning in the early 50s when Automobile Products of India (API) started manufacturing scooters in the country. Until 1958, API and Enfield were the sole producers. In 1948,Bajaj Auto began trading in imported Vespa scooters and three-wheelers. Finally, in 1960, it set up a shop to manufacture them in technical collaboration with Piaggio of Italy. The agreement expired in 1971. In the initial stages, Automobile Products of India dominated the scooter segment; Bajaj Auto later overtook it. Although various government and private enterprises entered the fray for scooters, the only new player that has lasted till today was LML. Under the regulated regime, foreign companies were not allowed to operate in India. It was a complete seller market with the waiting period for getting a scooter from Bajaj Auto being as high as 12 years. The motorcycles segment was no different, with only three manufacturers viz Enfield, Ideal Jawa and Escorts. While Enfield bullet was a four-stroke bike, Jawa and the Rajdoot were two-stroke bikes. Enfield 350cc bikes and Escorts 175cc bike initially dominated the motorcycle segment. Then the two-wheeler market was opened to foreign competition in the mid-80s. And the then market leaders - Escorts and Enfield - were caught unaware by the onslaught of the 100cc bikes of the four Indo-Japanese joint ventures. With the availability of fuel-efficient low power bikes, demand swelled, resulting in Hero Honda - then the only producer of four stroke bikes (100cc category), gaining a top slot. The first Japanese motorcycles were introduced in the early eighties. TVS Suzuki and Hero Honda brought in the first two-stroke and four-stroke engine motorcycles respectively. The industry had a smooth ride in the 50s, 60s and 70s when the Government prohibited new entries and strictly controlled capacity expansion. The industry saw a sudden growth in the 80s. The industry witnessed a steady growth of 14% leading to a peak volume of 1.9mn vehicles in 1990.

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The entry of Kinetic Honda in mid-eighties with a barometric scooter helped in providing ease of use to the scooter owners. This helped in inducing youngsters and working women, towards buying scooters, who were earlier, inclined towards moped purchases. In the 90s, this trend was reversed with the introduction of scooterettes. In line with this, the scooter segment has consistently lost its part of the market share in the two-wheeler market. Now a day, TVS Scooty is a market leader in scooterettes along with Honda motorcycles and scooters Indias HONDA ACTIVA which is very popular even in all generation due to its ease of usage. In 1990, the entire automobile industry saw a drastic fall in demand. This resulted in a decline of 15% in 1991 and 8% in 1992, resulting in a production loss of 0.4mn vehicles. Barring Hero Honda, all the major producers suffered from recession in FY93 and FY94. Hero Honda showed a marginal decline in 1992. India is the third largest manufacturer of two-wheelers in the world, and the largest manufacturer of three-wheelers. The major players in the Two Wheeler sector are Bajaj Auto, Hero Motorcop, and TVS Motors. Among two-wheelers, motorcycles have led the upsurge (88% growth) to result in a yo-y growth of 42% for the sector. The Indian two-wheelers industry can be broadly classified into three major segments -- scooters, motorcycles and mopeds. With sales over 5.8 million (FY 2007-08), the industry is growing at the rate of nearly 16%. The motorcycle segment is the fastest growing with its share in two wheeler sales increasing from 37.21% in FY1997-98 to 52.65% in FY2001-02, to nearly 74% in FY 2006-07. In the last seven to eight years, the two-wheeler market has witnessed a marked shift towards motorcycles at the expense of scooters. In the rural areas, consumers have come to prefer sturdier bikes to withstand the bad road conditions. In the process the share of motorcycle segment has grown from 48% to 70%, the share of scooters declined drastically from 33% to 12%, while that of mopeds declined by 4% from 19% to 15% during (FY 2007-08). Sale of scooters and mopeds segment decreased 51.20% and 47.93% respectively over the last five years. Scooters and mopeds are rapidly losing their place in the market to the more fuel-efficient, stylish and sturdy motorcycles. The Euro2 emission norms effective from April 2005 had led to the existing players in the two- stroke segment to install catalytic converters. 4-stroke motorcycles are now
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replacing all the new models. Excise duty on motorcycles has been reduced from 32% to 24%, resulting in price reduction, which has aided in propelling the demand for motorcycles. Competition has intensified over the last couple of years. The players in the two-wheeler industry include Hero Motorcorp, Bajaj Auto, Honda, TVS Motors and Yamaha. Low interest regime has helped in reducing cost of loans, which will help in boosting sales of 2wheelers, since 80% of the two- wheelers are credit stimulated even in this time of recession. With more than 40 per cent of the motorcycle demand flowing from the rural sector, the success or failure of monsoon has a major influence on the sales volume. After a great growth in the first half of the previous fiscal, motorcycle takes off was affected during the second-half due to recession effect.

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TWO WHEELERS IN INDIA

1. Hero Motocorp

: Impulse, CBZ XTREME, Hunk, Karizma, Passion Pro, Splendor+, Splendor NXG, Super Splender, glamour, Achiever, Karizma ZMR CD-DAWN-CD-DELUXE- Pleasure

2. Bajaj

: Avenger, Boxer, CT 100, Discover, Pulsar 220,180,150,135, Platina, Wind, XCD

3. TVS 4. Honda

: Flame, Apache, Star City, Jive, Scooty Pep+, Wego, Sport : Activa, Aviator, Dio, Unicorn, Twister,CBR, Stunner, Activa, Eterno, Dazzler

5. Yamaha

: Crux, Gladiator, Libero, RX-135, RX 100, R15, R1 FZ16, FZ-S

6. Others

: Rajdoot 350, Royal Enfield Bullet, ThunderBird

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Profile of the Company

HERO MOTOCORP GROUP

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Profile of the Company

Hero is the brand name used by the Munjal brothers for their flagship company Hero Cycles Ltd. A joint venture between the Hero Group and Honda Motor Company was established in 1984 as the Hero Honda Motors Limited At Dharuhera India. Munjal family and Honda group both own 26% stake in the Company. In 2010, it was reported that Honda planned to sell its stake in the venture to the Munjal family. During the 1980s, the company introduced motorcycles that were popular in India for their fuel economy and low cost. A popular advertising campaign based on the slogan 'Fill it - Shut it - Forget it' that emphasised the motorcycle's fuel efficiency helped the company grow at a double-digit pace since inception. The technology in the bikes of Hero Honda for almost 26 years (19842010) has come from the Japanese counterpart Honda. Hero MotoCorp has three manufacturing facilities based at Dharuhera, Gurgaon in Haryana and at Haridwar in Uttarakhand. These plants together are capable of churning out 3 million bikes per year. Hero MotoCorp has a large sales and service network with over 3,000 dealerships and service points across India. Hero Honda has a customer loyalty program since 2000 called the Hero Honda Passport Program. The company has a stated aim of achieving revenues of $10 billion and volumes of 10 million twowheelers by 2016-17. This in conjunction with new countries where they can now market their twowheelers following the disengagement from Honda, Hero MotoCorp hopes to achieve 10 per cent of their revenues from international markets, and they expected to launch sales in Nigeria by end-2011
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or early-2012. In addition, to cope with the new demand over the coming half decade, the company was going to build their fourth factory in South India and their fifth factory in Western India. There is no confirmation where the factories would be built.

Mission Statement
Hero MotoCorp's mission is to become a global enterprise fulfilling its customers' needs and aspirations for mobility, setting benchmarks in technology, styling and quality so that it converts its customers into its brand advocates. The company will provide an engaging environment for its people to perform to their true potential. It will continue its focus on value creation and enduring relationships with its partners.

Its Vision
The story of Hero Honda began with a simple vision - the vision of a mobile and an empowered India, powered by its bikes. Hero MotoCorp Ltd., company's new identity, reflects its commitment towards providing world class mobility solutions with renewed focus on expanding company's footprint in the global arena.

STRATEGY
Hero MotoCorp's key strategies are to build a robust product portfolio across categories, explore growth opportunities globally, continuously improve its operational efficiency, aggressively expand its reach to customers, continue to invest in brand building activities and ensure customer and shareholder delight.

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MARKETING MIX OF HEROHONDA

MARKETING MIX OF HEROMOTOCORP

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PRODUCT
The Hero Honda models is being increasingly used by youngsters / bachelors in urban areas and by rural folk as a study means of personal transportation. Its models attracts youngsters and hi higher income group

Hero Motocorp Impulse

Hero MotoCorp, the new name that Hero Honda has decided to take on after its break up with Honda, is now planning to launch a dirt bike called Impulse. Hero is hoping that Impulse will help them carve a niche in the market. It is expected to go on sale by the end of this year. But what exactly is this bike, which Hero MotoCorp plans to launch? Lets get to know more about this machine. Impulse is nothing but the Honda NXR150 Bros. The NXR150 is a very popular Honda motorcycle in Brazil and now Hero MotoCorp is all set to get it to India. Impulse from Hero MotoCorp is a motorcycle, which is capable of cruising on the tarmac as well as off-road. It has a huge gap between the mudguard and the tyre, helping it to be driven fast across bad roads without breaking anything.
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HERO MOTO CORP IMPULSE (150CC) BIKE FEATURES AND SPECIFICATIONS :

150cc, Air Cooled Single Cylinder Engine Maximum Power: 13.8 bhp @ 8000 rpm Max Torque: 13.6 Nm @ 6000 rpm 5-Speed Gearbox Front Disc Brake and Rear Drum Brake Sporty Design Tall Stance, Slim weist and High Tail Many Color options with stylish body graphics Monoshock Rear Suspension Long Range front suspension LED Tail Lights Fuel tank Capacity: 12 Litres Wheelbase: 135mm Ground clearance: 244 mm Weight: 119.1 Kg

Hero Motocorp Splender NXG

Hero has launched New Splendor NXG and the slogan for new bike is Yaari Ki Gaadi. The facelift of the bike is again Hero Honda style with new graphics and stickers. The basic shape and features of the bike are same like the old Splendor NXG. Splendor is a bike designed to give fuel economy, reliability as well as low cost for maintenance. Well, the Splendor NXG is expected to be a step ahead to carry over the strengths of countrys largest selling bike.

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HERO MOTOCORP SPLENDOR NXG FEATURES AND SPECIFICATIONS :

VEHICLE SUMMARY Name: Splendor NXG Type: Commuter Top Speed: 97kph Fuel Consumption: City 65.00 Fuel Consumption: Highway 80.00 Displacement: 97.2cc Engine: 97.2cc, 4-stroke Maximum Power: 7.8 Bhp @ 7500 rpm Maximum Torque: 8.04 Nm @ 4500 rpm Gears: 4 Speed Clutch: Multiplate Wet Bore: 50 Stroke: 49.5 Chassis Type: Tubular Double Cradle Cooling Type: Air Cooling Length: 1965.00 mm Width: 720.00 mm Height: 1095.00 mm Weight: 109.00 kg Ground Clearance: 160.00 mm Fuel Tank: 9.50 ltrs Wheelbase: 1235.00 mm Headlamp: 35W/35W. Halogen Bulb Wheel Type: Spoke Wheel Size: 2.7518 3.0018 mm

ENGINE SPECIFICATIONS

DIMENSIONS

OTHER SPECIFICATIONS

Hero Motocorp Splender Plus

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The Hero Honda Splendor Plus is an executive bike and is put forth in the market after extensive market research. An extension of Hero Hondo Splendor has surpassed the sales figure of selling above 1 lakh units in one month alone. The Hero Honda Splendor Plus is a 4 stroke single cylinder with an air-cooled system. There is an OHC engine that delivers a power of 5.5 Kw (7.5PS)@8000 rpm. It runs a mileage of 85 kmph and gives optimum satisfaction to the rider in long journeys.

HERO MOTOCORP SPLENDOR PLUS FEATURES AND SPECIFICATIONS :

VEHICLE SUMMARY Name: Splendor Plus Type: Commuter Top Speed: 82kph Fuel Consumption: City 55.00 Fuel Consumption: Highway 79.00 ENGINE SPECIFICATIONS Displacement: 97.2cc Engine: 97.2cc, 4-stroke Maximum Power: 7.4 Bhp @ 8000 rpm Maximum Torque: 7.95 Nm @ 5000 rpm Gears: 4 Speed Clutch: Multi Plate Wet Chassis Type: Tubular Double Cradle Type Cooling Type: Air Cooling DIMENSIONS Length: 1970.00 mm Width: 720.00 mm Height: 1040.00 mm

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OTHER SPECIFICATIONS Weight: 109.00 kg Ground Clearance: 159.00 mm Fuel Tank: 11.00 ltrs Wheelbase: 1230.00 mm Headlamp: 35W/35W Halogen Bulb Wheel Type: Spoke Wheel Size: 2.7518 2.7518 mm

Hero Motocorp Passion Plus

Its tubular double cradle frame along with its 9 new two-tone body colors and two tone front fender give its style statement to the extremely finicky bike lovers. To mention few more styling features, this bike is equipped with body color rear view mirror, aluminum die cast rear grip, heat protector on the muffler, new dials in the instrument panel.

HERO MOTOCORP PASSION PLUS FEATURES AND SPECIFICATIONS :

Dimension & Weight Overall height 1060 mm Overall length 1980 mm

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 Engine Tyres

Overall Width 720 mm Wheelbase 1235 mm Ground Clearance 160 mm Kerb weight 116 kg Fuel Tank Capacity 12.8 Litre Type Air Cooled OHC Stroke (2/4) 4-stroke No. of cylinders Single Cylinder Displacement 97.2 cc Electrical 12 V-2.5 Ah No. of Gears 4 Speed Constant Mesh Clutch Multi-Plate Wet Type Performance Maximum Power 7.5 PS @ 8000 rpm Start Kick Starter Front Telescopic Hydraulic Fork Rear Swing Arm with 5 step adjustable hydraulic damper Brakes Front Internal Expanding Shoes Type 130mm/ Hydraulic Disc Type (Optional) Rear Internal Expanding Shoes Type 130 mm Front 2.75 x 18 4 PR / 42 P Rear 3.00 x 18 4 / 6 PR

Transmission

Suspensions

Hero Motocorp Karizma

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Karizma, which with its updated technological inputs have made the bike favorite among bike lovers. Available with an awesome 223cc single cylinder, air cooled four stroke engine capable of producing optimum power of 17 bhp at 7000rpm , the bike is the latest milestone achieved by the Hero Honda motors. The sleek designing of Karizma is quiet similar to its Japanese version, the legendary & giant Hondas cult VFR 800. Be it the alloy die-cast wheels, tailpiece, front indicators, fairing, silencer unit, seat, panel shapes and instrument binnacle, everywhere the new model has been given a face lift with a dash of panache.

HERO MOTORCORP KARIZMA R FEATURES AND SPECIFICATIONS :

Dimension & Weight Engine Type OHC, Air Cooled Stroke (2/4) 4-stroke No. of cylinders Single Cylinder Displacement 223cc Electrical 12 V, 7.0 Ah No. of Gears 5 speed Overall height 1160 mm Overall length 2125 mm Overall Width 755 mm Wheelbase 1355 mm Ground Clearance 150 mm Kerb weight 150 kg Fuel Tank Capacity 15 litres

Transmission

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 Brakes

Clutch Multi-plate wet type Performance Maximum Power 16.8bhp @ 7000rpm Max. Torque Start Kick / Electric Front Telescopic Hydraulic Shock Absorbers Rear Swing arm with 5 step adjustable type hydraulic shock absorber Front Disc Brakes, 276 mm diameter Rear Internal Expanding Shoe, 130 mm Tyres Front 2.75 x 18 42 P Rear 100 / 90 x 18 56 P

Suspensions

Hero Motocorp Glamour

Glamour is a perfect blend between the higher end so called sporty bikes and lower end 100cc bikes. Now Hero has come up with new variants of Glamour & Glamour Fi with some cosmetic changes and technical changes. Now the 125cc engine comes with ASFS (advanced swirl flow induction system) to deliver increased mileage and performance. ASFS system creates swirl inside the combustion mixture for better burning of fuel.

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HERO MOTOCORP GLAMOUR FEATURES AND SPECIFICATIONS :

Dimension & Weight Engine Brakes Front Drum brake- Internal Expanding Shoe Type (130 mm dia) / Disc brakes 240 mm ; Liners-Non Asbestos Type Rear Drum brakes 130 mm dia. Internal Expanding Shoe Type (130 mm dia) / Disc brakes 240 mm ; Liners-Non Asbestos Type Tyres Front 2.75 x 18 42 P / 4 PR Type Air Cooled, OHC Stroke (2/4) 4 Stroke No. of cylinders Single Cylinder Bore x stroke 52.4 mm x 57.9 mm Displacement 124.8 cc Electrical 12 V, 35 /35 Watt, Digital ignition Compression Ratio 9.2:1 Fuel System Programmed Electronic Fuel Injection (PGM-Fi) Ignition FTi- Full Transisterised Ignition Clutch Multiple Wet No. of Gears 4 Speed constant mesh Performance Maximum Power 6.72 kW @ 7000 rpm Max. Torque 10.35 Nm @ 4000 rpm Start Self/Kick Start Suspensions Front Telescopic Hydraulic Shock Absorbers Rear Swing Arm with Hydraulic Shock Absorbers Overall height 1070 mm Overall length 2005 mm Overall Width 735 mm Wheelbase 1265 mm Ground Clearance 150 mm Kerb weight 125 kg (Kick), 129 kg (Self) Fuel Tank Capacity 12 Litres (Min) Reserve 1.5 Ltrs (Approx)

Transmission

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Rear 3.0 x 18 52 P / 6 PR

Hero Motocorp CD Deluxe

Its telescopic hydraulic shock absorbing front suspension and swing arm with shock absorbing rear suspension result in smooth ride and helps in retaining sudden jerk due to the uneven road and bumps. Stable and steady riding of this Hero Honda CD Dawn is the assurance of the double tubular cradle frame.

HERO MOTOCORP CD DELUX FEATURES AND SPECIFICATIONS :

Dimension & Weight Overall height : 1045 mm Overall length : 1980 mm Overall Width : 720 mm Wheelbase : 1230 mm Ground Clearance 150 mm

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 Engine

Kerb weight : 108 kg Fuel Tank Capacity: 10.5 litres Type : Air Cooled , OHC Stroke (2/4) : 4-Stroke No. of cylinders: Single Cylinder Bore x stroke : 50.0 mm x 49.5 mm Displacement : 97.2 cc Electrical : 12 V, 2.5 Ah No. of Gears : 4 speedc onstant mesh Clutch : Multiplate, wet Performance Maximum Power : 7.4 PS @ 8000rpm Max. Torque : 0.79 Kg-m @ 5000 rpm Start : Kick Start Front : Telescopic hydraulic shock absorber Rear : Swing arm with hydraulic shock absorber Brakes Front : Drum brakes, 110 mm Rear : Drum brakes, 110 mm Tyres Front : 2.75 x 18-4 PR Size Rear : 2.75 x 18-6 PR Size

Transmission

Suspensions

Hero Motocorp Hunk

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The newly launched Hero Honda Hunk is fully featured with all the essential factors which enables it to stand out from all other two-wheelers. Hunk is a kind of bike for which all the bike lovers look for.With sharp, muscular toned body, this bike is extremely good looking. Hunk is the result of a new age technology that helps in low fuel consumption and improved riding.

HERO HONDA HUNK FEATURES AND SPECIFICATIONS :

Broad muscular Fuel Tank with capacity of 12.4 ltrs minimum. Engine 4 stroke single cylinder OHC Glaring headlight with aggressive vision Powerful Disk brakes Telescopic hydraulic shock absorber Fiery ringed chrome speedometer Puncture resistant tubes Revolutionary inert suspension Sporty saddle Engine : Type Air Cooled, 4 stroke single cyclinder OHC Displacements 149.22 c.c Maximum Power 12.80 n-m @ 6500 rpm Maximum Torque Bore * Stroke 57.3 * 57.8 mm Compression Ratio 9.1:1 Carburettor C.V Type Starting Self Start / Kick Start Idle Speed 1400 rpm lgnition AMI-Advanced Microprocessor lgnition System Electricals Head Lamp 12V 35W / 35W Halogen Bulb (Multi-Reflector Type)

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Tail Lamp 12V 5W Turn Signal Lamp 12V-10W * 4 nos (Multi-reflector) Battery 12 V 7 Ah Suspension Front Telescopic Hydraulic Shocks Absorbers Rear Swing Arm with 5 step Adjustable Nitrox GRS (Gas Reservoir Suspension) Chassis & Transmmission Type Tubular, Diamond Type Clutch Multiplate Wet Gear Box 5 Speed Constant mesh Tyre Size Front 2.75 * 18 42 P Rear 100/90 * 100 56 P

Hero Motocorp Karizma ZMR

Hero Honda Karizma ZMR, which with its updated technological inputs have made the bike favorite among bike lovers. Available with an awesome 223cc single cylinde r, air cooled four stroke engine capable of producing optimum power of17 bhp at 7000rpm , the bike is the latest milestone achieved by the Hero Honda motors.

HERO HONDA KARIZMA ZMR FEATURES AND SPECIFICATIONS :

Factory-fitted mag wheels

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Long wheelbase at 1355mm provides ample stability Equipped with 15-litre fuel tank (FT) & 2-litre reserve Excellent braking 276mm disc up front 130mm rear drum brakes Maximum acceleration Vibrant blue Sport red Moon yellow Black Force silver

He r o Ho n d a Ka r i z m e Z MR Co l o u r s

Hero Motocorp Karizma ZMR

This new version of Hero MotoCorp CBZ Xtreme has fully designed for faster and smooth riding and loaded with all new body parts Hero MotoCorp CBZ Xtreme Sporty look attracting youngsters majority toward it. The name of new version is set to Hero MotoCorp CBZ Xtreme ATFT, and here we are including price, specification and features of that product.

HERO MOTOCORP CBZ XTREME ATFT FEATURES:

ATFT air cooled engine. 149.2cc of displacement. Provides a maximum power of 10.6KW@ 8500rpm. 12.8Nm @ 6500rpm of maximum torque will be produced. Digital speed meter. Ignition switch is available.

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Prism shell LED tail lamp.

HERO MOTOCORP CBZ XTREME ATFT SPECIFICATIONS:

5 spoke alloy wheels. GRS technology suspensions. 240mm of front disc brakes and 220 mm of rear disc brakes. Takes only 5 seconds to hit 60 Kmph3 Available in different eye catchy colors like Sport Red, Panther Black Metallic, Flaming Orange and Digital Silver.

PRICE
Hero Honda adopt a highly systematised and efficient penetration strategy. Accordingly, products can, in keeping with the demands of the marketing climate at large that it operates in, be brought down to low prices. But as the present state of its brand as well as its consistently healthy performance shows the company has not been compelled to adopt this strategy with a view to securing the largest market share. This strategy holds importance only when the product can be put under the fabric price-sensitive, there appears to be considerable scope for strong competition, and
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the companys unit manufacturing costs go down within the companys scale of production and accumulated manufacturing experience. Now the brand name of Hero Motocorp is well established in the market, and this adds another dimension to the booming success of its products.

Hero Honda
1. CD-dawn 2. CD-deluxe 3. Splendor plus 4. Splendor NXG 5. Achiever 6. Super Splendor 7. Passion PRO 8. Glamour 9. CBZ-XTREME 10. Hunk 11. KARIZMA 12. KARIZMA-ZMR 13. Pleasure(scooter) 14. Impulse

Ex-Showroom Price
34500 39350 42350 43050 55925 48600 46450 50500 63735 62215 75700 95500 40250 66800

On-Road Price
38053 43191 47215 47971 61862 53961 51640 56012 71559 69900 84783 106564 44949 74730

PLACE Dealer Network

The Company's growth in the two wheeler market in India is the result of an intrinsic ability to increase reach in new geographies and growth markets. Hero MotoCorp's extensive sales and service network now spans over to 5000 customer touch points. These comprise a mix of authorized dealerships, service & spare parts outlets, and dealer-appointed outlets across the country.
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Strong dealer company relationship with a deep sense of belonging to the Hero fraternity, the Group's dealer network has catalyzed growth and acted as a strong bridge between the customers and the Group. Sales agents from Hero travels to all the corners of the country, visiting dealers and send back daily postcards with information on the stock position that day, turnover, fresh purchases, anticipated demand and also competitor action in the region. The basic strategy of this company rests on its skilled, all-pervasive distribution network spread out in every corner of the country. It has short rooms in almost all the big and small cities over the landscape of India.

Address:
Registered & Corporate office:

HERO HONDA MOTORS LIMITED 34 Community Centre, Basant Lok Vasant Vihar, New Delhi 110057 Tel: 011 26142451 / 26144121 Fax: 011 26143321/ 26143198 / 26141830 / 26152453 / 26152132 URL:www.heromotocorp.com

PROMOTION
As one of the two-wheeler giants of India, the company is poised to take new strides in order to promote its products like CBZ-xtreme, Karizma and Passion-pro. The essential objective of its promotion strategies is to bring to products to host of consumers with ease, perfection and at comparatively low and affordable costs. Distinguished in its fuel efficiency attributes, the company is willing to target those consumers particularly who are likely to be swept off their fact by price factors and more appearance.

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Promotion Strategies BRAND AMBASSADORS :

HERO MOTOCORP Hrithik Roshan, Saurav Ganguly, brand ambassadors of Hero-Honda Hero Honda, a leading manufacturer of motorcycles, has roped in film actor. Hrithik Roshan and captain of Indian Cricket team Saurav Ganguly as its brand ambassadors for three years till 2003. The latest commercial featuring Hrithik Roshan, Priyanka Chopra and six cricketers, is perhaps the longest ad, at three minutes. They would endorse the company products, attend corporate and brand events and help promote its We care campaign comprising safely riding, environment and friendliness. Hrihik and Gauguly said they were glad to be associated with Hero Honda. Honda has embarked upon an ambitious project to achieve sale of one million bikes this year with a market share of 47 per cent. The turnover would be in excess of Rs. 3000 crore. In October alone, 11, 22,000 motorcycles have been sold. Compared to 66,063 units in the corresponding period. Last year, the increase in sales is a phenomenal 69 per cent. Cumulative sales jumped up by 41.58 per cent to 5.72 lacks units during April-October as against 4.04 lacks units in the same period last year. The Company has lift now stone unturned to get Zonal and regional offices, show rooms and outlets set up at every place with a potential consumer base

Hero Honda Passport Program

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About Hero Honda Passport Programme:

Hero Honda Passport programme is a customer relationship programmer, the Hero Honda Passport Program is an initiative designed especially for customer. The customer can get another opportunity to experience through passport, the company's continued commitment to customer its valued customer. It is part of the company effort to build and strengthen the relationship between companies that begins when customer start using a Hero Honda motorcycle. Company provides lot of special offer to its customers like Accident Insurance RS 1 lakh, Special rewards & discount and provides invitations to exclusive local events, such as movie shows, musical nights and carnivals, and a special offer to customers is each Month, 4 Hero Honda Passport Programme Members get a chance to win 1 Hero Honda Splendor+ or Rs 40,000 each. As the over half a million current members have learnt, the Hero Honda Passport opens for customer a world full of exciting rewards and benefits. And with its presence in over 600 authorized Hero Honda Dealerships and Service Centres, no matter where customers go, customer will always find a friend in that.

Now that is truly a

Objectives of HHPP:
39

Company has starts this programme for making a good relationship with the customer because this time there are many competitors available in the market so company started this new trend to the customer.

Rewards & Points:

All these amazing rewards and benefits come to you as you earn points in the Hero Honda Passport Programme. Once you become a member, you will earn points for a host of regular transactions that you conduct even now at your local Hero Honda authorized Dealership or Service Center. These include: Purchase of Hero Honda genuine spares Purchase of accessories Servicing of your motorcycle
Bonus points on :

- Free Service - Paid Service* - Referrals i.e. recommending a friend to purchase a Hero Honda motorcycle

So all you have to do to earn points & rewards is just keep maintaining your Hero Honda motorcycle, buy genuine Hero Honda Spare Parts and accessories and we'll give you one point for every rupee you spend!

Star Club and Treasured Rewards

This unique club has been introduced for those members who get their bikes serviced regularly from authorized Hero Honda Service Centers. The Star Club membership not only identifies the member as special for the HHPP family, but also brings in some added benefits like:
40

- 30% discount on labour - 7.5% discount on spares, till the validity of the Passport Criteria of Selection - Points: - Transactions: At least 5000 reward points. Minimum of 8 service transactions in 2 years of membership.

Beyond 2 years of membership, at least 4 transactions every year. Do not miss out! Just keep using your Passport regularly and get set to experience the thrill of becoming a Star Member! For further enquiry on Star Club get in touch with us at our Helpdesk number 011-26294052 or email us at passport@herohonda.com

Benefits of HHPP:
The accumulated points can be used to enjoy a host of special privileges and benefits from time to time.
The moment customer receive his/her Hero Honda passport, they are automatically covered

for one year Accident Insurance RS 1 lakh.

Customer become entitled for special rewards and discounts, the moment you accumulate the

specified points, at any of the authorized hero Honda dealerships / service centers.
Customers also receive invitations to exclusive local events, such as movie shows, musical

nights and carnivals.

Periodic updates will be sent to customer, from the hero Honda programmed centre, with

customers point status. Special information and tips regarding customers motorcycle, hero Honda Passport Program happenings and exclusive offers from other brands will also be sent to customer along with the updates

Effectiveness of HHPP:

41

Company has started Hero Honda Passport Programme for customers benefit most of the costumers getting benefits of HHPP but on behalf of careless of the dealers the company has facing lot of problem and complaints from the customer regarding the passport programme.

Strategic Innovations
The strategies of Hero Motocorp involve: 1 2 3 4 5
6

Process control quality Self-inspection Defect prevention through Not to receive defective parts Not to produce defective parts Repenting the human potential though Quality circles

42

Profile of the Company BAJAJ AUTO

BAJAJ GROUP

43

Profile of the company

Bajaj Auto Limited is an Indian motorized vehicle-producing company. Bajaj Auto is a part of Bajaj Group. Its founded by Jamnalal Bajaj at Rajasthan in the 1930s. It is based in Pune, Maharashtra, with plants in Chakan (Pune), Waluj (nearAurangabad) and Pantnagar in Uttaranchal. The oldest plant at Akurdi (Pune) now houses the R&D centre Ahead. Bajaj Auto makes and exports automobiles, scooters, motorcycles and the auto rickshaw. The Forbes Global 2000 list for the year 2005 ranked Bajaj Auto at 1,946. It features at 1639 in forbes 2011 list. Over the last decade, the company has successfully changed its image from a scooter manufacturer to a two-wheeler manufacturer. Its product range encompasses scooterettes, scooters and motorcycles. Its real growth in numbers has come in the last four years after successful introduction of a few models in the motorcycle segment. The company is headed by Rahul Bajaj who is worth more than US$1.5 billion. Bajaj Auto came into existence on 29 November 1945 as M/s Bachraj Trading Corporation Private Limited. It started off by selling imported two- and three-wheelers in India. In 1959, it obtained license from the Government of India to manufacture two- and three-wheelers and it went public in 1960. In 1970, it rolled out its 100,000th vehicle. In 1977, it managed to produce and sell 100,000
44

vehicles in a single financial year. In 1985, it started producing at Waluj near Aurangabad. In 1986, it managed to produce and sell 500,000 vehicles in a single financial year. In 1995, it rolled out its ten millionth vehicle and produced and sold one million vehicles in a year. According to the authors of Globality: Competing with Everyone from Everywhere for Everything, Bajaj has grown operations in 50 countries by creating a line of value-for-money bikes targeted to the different preferences of entry-level buyers.

BAJAJ AUTOS MISSION:We at Bajaj Auto continue to firmly believe in providing the customer Value for money, for years through our products and services. This we shall maintain and improve, In our decision making, quality, safety and service will be given as much consideration as productivity, cost and delivery. Quality shall be built into every aspect of our work life and business operations. Quality improvements and customer satisfaction shall be the responsibility of every employee.

REGISTERED OFFICE:ADDRESS: Akurdi, Pune 411035, India TELEPHONE: + (91)-(20)-27472851 FAX: + (91)-(20)-27473398 E-MAIL: rahulbajaj@bajajauto.co.in WEDSITE: http://www.bajajauto.com\

PLANTS: Akurdi, Pune 411035 Bajaj Nagar, Waluj Aurangabad 431136

PRODUCT

The company is launching new products to keep face with the competitive market. Being the market leader in the scooter industry the company wants to establish the same position in the motorcycle market. The company attracts its models to lower income group by its technical specifications.

45

Bajaj bikes in India are real value for money, the best of service and quality at economic rate. Bajaj bikes are great for its pleasure driving and mileage. On the other hand Bajaj scooter is an economy vehicle, in the reach of common man, more so, anybody youngsters, adult, old even ladies can safely ride this.

Bikes from Bajaj :

Bajaj Platina Bajaj XCD Bajaj Discover Bajaj Pulsar Bajaj Avenger Bajaj Kristal

Bajaj Platina

Platina (99.27 cc)

Bajaj Platina is a leader in mileage & looks in the 100 cc class. The Bajaj Platina is resplendent in Platinum silver colour and shiny chrome graphics enhanced by a contrasting matt black silencer and graphite-tinted engine. Currently, Delhi has the lowest, and Mumbai the highest on-road prices for Bajaj Platina. Bajaj Platina bike prices vary upon the two-wheeler dealer's location.

Specification

Engine: 4-stroke,natural air cooled Displacement: 99.27 cc Max.Power: 6.03Kw (8.2bhp) @ 7500 (Ps @ RPM) Max.Torque: 8.05 @ 4500 (Nm @ RPM) Mileage: can deliver 70km/ltr in city and 80km/ltr on the highway Brakes: Front: Disc, Dia. 260 mm, Rear: Drum, Dia. 130 mm Dimensions: Length(mm): 1990 width(mm): 770 Height(mm): 1090
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Wheelbase(mm): 1275 Kerb weight(kg): 113 Suspension: Front: Hydraulic, Telescopic Type, 125mm travel Rear: Hydraulic, Telescopic Type, 100mm travel

Bajaj XCD (Discountinued)

XCD (125 cc) The Bajaj XCD DTS-Si 125 cc is easy to control, easy on the pocket, and a good choice for a 125 cc motorbike. The alloy wheel rims add flamboyance to the strong diamond frame body. The folding number plate is a cool idea and the electric start without a kick works like a charm. Currently, Delhi has the lowest, and Mumbai the highest on-road prices for Bajaj XCD. Bajaj XCD bike prices vary upon the two-wheeler dealer's location.

Bajaj Discover

The Bajaj Discover has two variants with 110 cc and 135cc and 150cc engine. Bajaj Discover targets the middle class two wheeler consumers with Bajaj bike prices ranging from Rs. 46,000 to Rs. 55,000. Bajaj Discover variants include.

Discover DTS-I ( 150 cc)

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Bajaj Discover lies in between the 125 cc and 150 cc segments with an engine displacement of 134.21 cc. The Bajaj Discover 135 cc is easy to control, easy on the pocket, and a good choice between a 125 cc and 150 cc motorbike.

Specification
Bajaj Discover 125 cc

Engine: 4-stroke, DTS-i, Natural air cooled Displacement: 124.6 cc Max.Power: 11 ps @ 8000 (Ps @ RPM) Max.Torque: 10.8 nm @ 5500 (Nm @ RPM) Max speed: 100Kmph Mileage: 65kmpl in city roads while on highway it gives 76kmpl mileage Brakes: Front: 200 mm Disc/130 mm Drum, Rear: 130 mm Drum Dimensions (width, depth, height): Length(mm): 2040 width(mm): 760 Height(mm): 1087 Ground clearance(mm): 165 Wheelbase(mm): 1305 Kerb weight(kg): 118.5 Suspension: Front: Telescopic, 130 mm fork travel, Rear: Nitrox Gas filled, 110 mm rear wheel

travel

Bajaj Discover 150 cc

Engine: 4-stroke, DTS-i, Natural air cooled Displacement: 144.8 cc Max.Power: 13.0 @ 7500 (Ps @ RPM) Max.Torque:12.75 @ 5500 (Nm @ RPM) Mileage: Can deliver 55km/ltr in city and 65km/ltr in highway Brakes: Front: 240 mm Disc, Rear: 130 mm Drum Dimensions (width, depth, height) Length(mm): 2040 width(mm): 760 Height(mm): 1087 Ground clearance(mm): 165 Wheelbase(mm): 1305 Kerb weight(kg): 121 Suspension: Front: Telescopic, with anti-friction bush, Rear: 5 way adjustable, Nitrox shock absorber 48

Bajaj Pulsar

Bajaj Motor Bikes An extremely popular bike on the Indian roads, the Bajaj Pulsar currently offers four varieties the Bajaj Pulsar 150 cc, the Bajaj Pulsar 180 cc, the Bajaj Pulsar 200 cc, and the Bajaj Pulsar 220cc. Bajaj Pulsar bikes range in on road prices from around Rs. 62,500 to Rs. 90,500.

Pulsar 150 cc DTS-i

A combination of technology and engineering, Bajaj Pulsar 150 cc offers enhanced features like Digital Twin Ignition Technology (DTS-i) based engine, digital console, ride feel and chassis.

Specification
Bajaj Discover 150 cc

Engine: 4-stroke, DTS-i, Natural air cooled Displacement: 144.8 cc Max. Power: 13.0 @ 7500 (Ps @ RPM) Max.Torque:12.75 @ 5500 (Nm @ RPM) Mileage: Can deliver 55km/ltr in city and 65km/ltr in highway Brakes: Front: 240 mm Disc, Rear: 130 mm Drum Dimensions (width, depth, height) Length(mm): 2040 width(mm): 760 Height(mm): 1087 Ground clearance(mm): 165 Wheelbase(mm): 1305 Kerb weight(kg): 121
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Suspension: Front: Telescopic, with anti-friction bush, Rear: 5 way adjustable, Nitrox shock absorber

Pulsar 180 cc DTS-i

Bajaj Pulsar 180 cc DTS-I is a cool, mean machine using Digital Twin Technology Ignition (DTSI-i), Twin Spark Plugs, Ignition with Digital CDI and a third generation Throttle Responsive Ignition Control System.

Specification
Bajaj Pulsar 180 cc DTS-i Engine: 4-stroke, DTS-i, air cooled, single cylinder Displacement: 178.6 cc Max.Power: 17.02 @ 8500 (Ps @ RPM) Max.Torque: 14.22 @ 6500 (Nm @ RPM) Mileage: can deliver 43km/ltr in city and 51km/ltr in highway Brakes: Front: 260 mm Disc, Rear: 130 mm Disc Dimensions (width, depth, height) Length(mm): 2035 width(mm): 765 Height(mm): 1165 Ground clearance(mm): 150 Wheelbase(mm): 1350 Kerb weight(kg): 147 Suspension: Front: Telescopic, with anti-friction bush, Rear: 5 way adjustable, Nitrox shock absorber

Pulsar 200cc DTS-i

Bajaj Pulsar 200cc DTS-i has a dash of style, speed and technology. Having an international sports bike look, Bajaj Pulsar DTS-I has a split seat and several parameter indicators (oil/fuel/temperature etc), Nitro shockers, a third generation Throttle Responsive Ignition Control System and chiseled rear looks. The Pulsar 200cc DTS-i is mean machine to ideally take on a long winding road.

Specification
Discountinued

50

Pulsar 220 cc DTS-Fi

Bajaj Pulsar 220cc DTS-Fi offers riding comforts and power that with elegant styling, design and technology. Bajaj Pulsar 220cc DTS-Fi has front/back disk brakes, tubeless tyres, fuel injection/oil cooled engine, NitroX shockers and other unique features that qualify the bike as smart & macho.

Specification
Bajaj Pulsar 220 cc DTSi

Engine: 4 stroke, 220 cc, 21 Ps, Digital Twin Spark Ignition engine Mileage: bike can deliver 30km/ltr in city and 40km/ltr on the highway Brakes: Front: 260 mm Disc, Rear: 230 mm Disc Dimensions (width, depth, height): 2035*750*1165 mm Ground clearance(mm):150 Wheelbase(mm): 1350 Kerb weight(kg): 150

Bajaj Avenger

Avenger (DTSi)
Bajaj Avenger (DTSi) offers the ultimate cruiser experience. Offering high stability and long cruising delights, Bajaj Avenger (DTSi) possesses wider saddle seat, special backrest besides 180cc powerful engine. It is targeted at the upper middle-class bike lovers. The Avenger now has a single variant.

Specification
Bajaj Avenger
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Engine: 4-stroke, single cylinder, DTS-i, air cooled with oil-cooler Displacement: 219.89 cc Max.Power: 19.03 @ 8400 (Ps @ RPM) Max.Torque: 17.5 @ 7000 (Nm @ RPM) Mileage: Can deliver 40kmltr within city conditions Brakes: Front: Disc, Dia. 260 mm, Rear: Drum, Dia. 130 mm Dimensions: Length(mm): 2195 width(mm): 750 Height(mm):1070 Ground clearance(mm): 169 Wheelbase(mm): 1475 Kerb weight(kg): 154.5 Suspension: Front :Telescopic Rear :Hydraulic Shock Absorber

Bajaj Scooter
In order to cover other segments than motorcycles in the two-wheeler market, Bajaj has launched the Bajaj Kristal DTSi, an extremely fuel-economic scooter.

Bajaj Kristal

Kristal DTSi (95 cc)

The Bajaj Scooterette model Bajaj Kristal DTSi comes with Digital Twin Spark Ignition (DTS-i) technology and ExhausTEC technology. Bajaj Kristal DTS-i is targeted at college going girls who want good speed, comfort and fuel economy, helping them save their pocket money.
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PRICE
As of the 2011-2012 financial year, Bajaj has the following bikes in Indian roads. BAJAJ BIKES Bajaj Discover 100cc price: Ex-Showromm Price 43605

Bajaj Platina 125 price:

37055

Bajaj Discover 150cc Bike price:

48872/-

Bajaj Pulsar 135 price:

54435 (after latest revision)

Bajaj Pulsar 150 price:

63049

Bajaj Pulsar 180 price:

66419

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The Bajaj Pulsar 220 sports bike price:

73191

Bajaj cruiser bike Avenger price:

71634

Bajaj marketed Kawasaki Ninja super bike price:

274862

PLACE
Bajaj Auto has completed the dealership expansion programme and these new dealerships will commence temporary operations by end of March 2011 with final operations commencing by June 2011. Bajaj had recently announced that they would add 130 new dealers, largely in small towns, taking the total numbers to more than 600 dealerships across India. The selection of the dealers was completed by end of December 2010 and letters of intent issued in the first week of January. The company is also simultaneously upgrading its service centers to enhance the quality standards required to support the advanced DTS-i (Digital Twin Spark ignition) technology used in Discover and Pulsar. Around 1100 service centers are being upgraded at an investment of more than Rs 18 crores to enhance the service standards. S. Sridhar, president, motorcycle business, Bajaj Auto said, "The target of appointing 130 quality dealers, a task which usually takes around 9-12 months will be completed in the short span of 4 months with the use of Internet and delegation through a layered selection process with extremely tight deadlines for both company personnel and applicants. This was the first time we used our website for such an application to reach out to so many prospective business associates and so successfully. Instant decisions on field by senior management was key to the quick selection process"

"The objective for this exercise is to rapidly cover key emerging markets, strengthen existing markets and also to increase sales and market share. These new dealerships will help the company to increase the share in the smaller towns . " According to company, over 4000 inquires and 2700 completed and quality online applications being received on the bajaj website from across the country. This expansion in 130 towns would therefore create 7,000 new jobs in the country.

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SOME NEW DELHI DEALERS

Dealer Name
AMBE AUTO Address A-14, KHANPUR EXTENSION , DEVLI ROAD, MEHRAULI BADARPUR ROAD 110 062 Phone Nos (011)41909090 , 18001022623 Mobile 9810069869 E-Mail d10680@baldealer.com

Dealer Name
BAGGA LINK SERVICE LTD. Address T-861, Main Faiz Road, , Near Gurudwara 110005 Phone Nos (011)23550011 , 23550191 Mobile 9910399111 E-Mail d10047@baldealer.com

Dealer Name
DEWAN AUTO
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Address J-IIND-25,CENTRAL MARKET , LAJPAT NAGAR Phone Nos (011)46648000 , 29835695 Mobile 98100-47691 E-Mail d10099@baldealer.com

Dealer Name
DEWAN MOTORS Address F 1/1, MAHAVIR ENCLAVE , PALAM DABRI ROAD, DWARKA 110024 Phone Nos (011)25050202 , 25058316 /25056333 Mobile 9810047691 E-Mail d10639@baldealer.com

Dealer Name
FAIRDEAL AUTOMOBILES Address
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C-1, SOUTH GANESH NAGAR , MAIN PATPARGANJ RD,OPP.MOTHER DAIRY FLATS Phone Nos (011)22052180 , 22052121 Mobile 09810858923 E-Mail d10124@baldealer.com

Dealer Name
FAIRDEAL AUTOMOBILES Address C-1, SOUTH GANESH NAGAR , MAIN PATPARGANJ RD,OPP.MOTHER DAIRY FLATS 110006 Phone Nos (011)23247744 , 23247746 /23247745 Mobile 9818277222 E-Mail d10722@baldealer.com

Dealer Name
J S AUTOMOBILES Address SAFIABAD ROAD, , NARELA, 110040
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Phone Nos (011)27283000 /27284444 , 27280132 Mobile 98118-18116 E-Mail d10549@baldealer.com

Dealer Name
M/S. GAUTAM AUTO Address B-81, RANA PRATAP BAGH IND AREA , GTK ROAD, NEW DELHI 110 034 Phone Nos (011)27218240 Mobile 9999809145 E-Mail d11072@baldealer.com

Dealer Name
P.R.J.ENTERPRISERS (PROP:PEESONS CORP. LTD.) Address NO. 82, PRATAPGANJ INDL AREA 110092 Phone Nos
58

(011)43657000 , 22023612-14 /22025711-12 Mobile 98110-31324 E-Mail d10267@baldealer.com

Dealer Name
RAJIVRAJ BAJAJ Address A-6 NORTH CHHAJJPUR , 100 FT.MAIN RAOD,NEAR DURGAPURI CHOWK, SHAHDARA 110094 Phone Nos (011)22810101 , 22810909 Mobile 9717770007 E-Mail d10274@baldealer.com

Dealer Name
ROYAL AUTOMOBILES Address RR-4, MIYAN WALI NAGAR , NEAR PETROL PUMP, ROHTAK ROAD 110087 Phone Nos (011)25270003 , 25270293
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Mobile 98100-65336 E-Mail d10292@baldealer.com

Dealer Name
SWADESHI AUTO PVT.LTD. Address 14,RAJA GARDEN Phone Nos (011)25159500 , 25159501 Mobile 98100-09222 E-Mail d10349@baldealer.com

Dealer Name
TCS BAJAJ Address S-8, OKHLA INDUSTRIAL AREA , PHASE-II, NEW DELHI Phone Nos (011)41054561 , 41064561 Mobile 8285119020
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E-Mail d11545@baldealer.com

PROMOTION
When Bajaj auto launched the new DTS technology for the pulsar bike in the year 2003, the creative promotional activity was assign to another agency called Teo Burnett change the positioning of the brand from Definitely Male to Digital Biking When Bajaj Auto launched pulsar 200 version, the promotional campaign was focused on the concept of Free Biking. According to the definition of brand pulsar, free biking is all about tackling obstacles. The expensive ad for this campaign was shot in Havana, Cuba. The underlying theme of the ad is to how to pulsar rider discover a new route when the main road is blocked by a traffic jam. Bajaj Pulsar is also associated with a reality show called Stunt Mania that is aired on MTV channel. This show target the audience in the age group of 18 and above. This show also mentions about bike maintenance and rider safety.

Promotional Strategy of the Firm

Newspaper Television Magazines Window Display Banner Posters Hoardings Leaf lets Pamphlets Events Exhibitions Fairs Free Service

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Major Promotional Tools used by Dealers

Price Discount Free Goods Free Accessories Dealers Contest Co-Operating Advertising Bonus to Sales force Sales Contest Weekly Draw (New Strategy)

Major Promotional Tools used by Showrooms

Price Discount

Free Goods

Free Accessories

Lucky Draw

Free Insurance

0% Finance schemes
62

Profile of the Company YAMAHA

63

Yamaha Motor India Pvt. Ltd

Yamaha motors are amongst the most popular bike manufacturers in India. The company has given some most successful bikes like RX100 to Indian roads and is a tough competitor for other biking giants. A wide variety of models in all categories of motorbikes, Yamaha is the all time great brands to rely upon. Presently 13 models are available from Yamaha's garage in India. Yamaha Motor Company, founded as a motorcycle manufacturer on July 1, 1955, have worked, since beginning, to build products that stand out for their quality wherever they are sold. Over the years, the company has diversified into a number of areas of business. In the year 1960, they began manufacturing powerboats and outboard motors. Subsequently, they have made their proprietary engine and fiberglass-reinforced plastic (FRP) technologies. Today, the company has extended their products from land to sea and even into the skies, with manufacturing and business operations that include motorcycles, PAS electro-hybrid bikes, marine and power products to automotive engines, intelligent machinery and even unmanned helicopters. Yamaha made its initial foray into India in 1985. Subsequently, it entered into a 50:50 joint venture with the Escorts Group in 1996. However, in August 2001, Yamaha acquired its remaining stake as well, bringing the Indian operations under its complete control as a 100% subsidiary of Yamaha Motor Co., Ltd, Japan. The company pioneered the volume bike segment with the launch of its 100 cc 2-stroke motorcycle RX 100. Since then, it has introduced an entire range of 2-stroke and 4-stroke bikes in India.
64

India Yamaha Motor operates from its state-of-the-art-manufacturing units at Faridabad in Haryana and Surajpur in Uttar Pradesh and produces motorcycles both for domestic and export markets. With a strong workforce of 2000 employees, India Yamaha Motor is highly customer-driven and has a countrywide network of over 400 dealers. As an Environmentally sensitive organization, YMI goes with the concept of Environment-friendly technology philosophy. It boasts of effluent treatment plant, rain water harvesting mechanism and a motivated forestation drive. They believe in taking care of not only customers motoring needs but also the needs of future generations.

Vision and Mission:

We conduct our corporate activities with customer satisfaction as our top priority. Our clients in the Yamaha Motor group and many companies outside the group are mostly manufacturers that are involved in programs to improve the full range of their business activities, from product manufacturing, distribution and sales to financing, administration, and corporate governance. We are striving to help these clients achieve a higher level of satisfaction for people using their products. Toward this end we are actively expanding our business in Japan and worldwide. At Yamaha Motor Solutions we are working to become a world-class leader in our field by bringing together the accumulated abilities and skills our individual employee's into dynamic teams capable of creating value that surpasses the expectations of our clients. Segment & Brands of Yamaha

Yamaha Alba Yamaha Crux Yamaha FZ 16 Yamaha Gladiator Yamaha Gladiator SS/RS Yamaha Libero G5 Yamaha MT 01 Yamaha R15 Yamaha SZ new Yamaha YBR new Yamaha YZFR

65

Yamaha traces its roots very deep into the Indian bike market. The Japanese auto giant is one of the oldest motorcycle manufacturers in India. The two stroke, 100 cc, Yamaha RX-100 was one of the first lightweight fuel economic Japanese motorbike models in India. At present Yamaha has 13 motorcycles in its fleet including VMAX (1,679cc), MT 01 (1,670cc), YZF R1 (998cc), Fazer (153cc), FZ-S (153cc), FZ16 (153cc), YZF-R15 (150cc), Gladiator Type SS and RS (125cc), Gladiator Graffiti (125cc), G5 (106cc), Alba (106cc), LiberoG5 and Crux (106cc). Yamaha made a very dominating debut in India in the year 1985. In 1996, it entered into a 50:50 joint-venture with the Escorts Group. In August 2001, Yamaha acquired its remaining stake becoming a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint investor in the motorcycle manufacturing company "India Yamaha Motor Private Limited (IYM).

The company's manufacturing facilities in India comprises of 2 state-of-the-art plants. One at Faridabad (Haryana) and the other at Surajpur (Uttar Pradesh). The infrastructure of the two plants support productions of motorcycles and it's parts for both, the domestic as well as oversees market. The company's manufacturing facilities in India comprises of 2 state-of-the-art plants. One at Faridabad (Haryana) and the other at Surajpur (Uttar Pradesh). The infrastructure of the two plants support productions of motorcycles and it's parts for both, the domestic as well as oversees market. Corporate Office: Yamaha Motor India Pvt Ltd, A-3, Surajpur Ind. Area Noida Dadri Road, Surajpur 201 306. Tel: (120)2351193, 2351194 Fax: (120)2350685 http://www.yamaha-motor-india.com

66

MARKETING MIX OF YAMAHA

PRODUCT & PRICE

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SPECIFICATION
Yamaha YZF-R15 Price: Rs. 1,05,000/Engine: Liquid-cooled, 4-stroke, SOHC, 4-valve,Single Cylinder Dimensions:149.8 cc Maximum Power : 17PS / 8,500rpm Maximum Torque: 15 N.m / 7,500rpm Transmission:6-Speed constant mesh Bore x Stroke: 57?58.7 mm Compression Ratio :10.4:1 Mileage:The bike can deliver mileage of 32 km/litre in the city while the mileage on the highway is around 43 km/litre. Brakes:

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(Front/Rear):Hydraulic, single disc (Front / Rear) Dimensions: Length:1995 (mm) Width: 670(mm) Height:1070 (mm) Wheelbase :1290(mm) Seat Height:790(mm) Ground Clearance:160(mm) Weight(kerb):131 kg Suspension: Front : Telescopic forks Front travel : 120 mm Rear : Linked Type Monocross Rear travel : 130 mm

69

SPECIFICATION
Yamaha Fazer Price in India: Rs. 72,000/-

Engine: Air-cooled, 4-stroke, SOHC Dimensions:153.0cm3 Maximum Power : 14PS @ 7500 rpm Maximum Torque:13.6 Nm @ 6000 rpm Transmission:5-Speed constant mesh Bore x Stroke: 58.0 ? 57.9 mm Compression Ratio :9.5:1 Mileage: The bike can deliver mileage of 40 km/litre in the city while the mileage on the highway is around 49 km/litre Brakes: Front :267mm Disc Rear: Drum Dimensions: Length:1973 (mm) Width: 761(mm) Height:1119 (mm) Wheelbase :1334(mm) Seat Height:790(mm) Ground Clearance:160(mm) Weight(kerb):141 kg Suspension: Front : Telescopic forks Rear : Swingarm

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SPECIFICATION Yamaha FZ-S Price: Rs. 69,000/Engine: Air-cooled, 4-stroke, SOHC Dimensions:153.0cm3 Maximum Power : 14PS @ 7500 rpm Maximum Torque:13.6 Nm @ 6000 rpm Transmission:5-Speed constant mesh Bore x Stroke: 58.0 ? 57.9 mm Compression Ratio :9.5:1 Mileage: The bike delivers mileage of 36 km/litre in the city while the mileage on the highway is around 47 km/litre. Brakes: Front :267mm hydraulic disc Rear: Drum Dimensions: Length:1973 (mm)

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Width: 770(mm) Height:1090 (mm) Wheelbase :1334(mm) Seat Height:790(mm) Ground Clearance:160(mm) Weight(kerb):135 kg Suspension: Front : Telescopic Rear : Swingarm

SPECIFICATION Yamaha FZ-16 Price: Rs. 65,000/Engine: Air-cooled, 4-stroke, SOHC Dimensions:153.0cm3 Maximum Power : 14PS @ 7500 rpm Maximum Torque:13.6 Nm @ 6000 rpm Transmission:5-Speed constant mesh Bore x Stroke: 58.0 ? 57.9 mm Compression Ratio :9.5:1 Mileage: The company claims to deliver mileage of 50km/litre but it is expected that the bike can actually deliver around 40 km/litre. Brakes: Front :hydraulic single Disc Rear: Drum

72

Dimensions: Length:1973 (mm) Width: 770(mm) Height:1045 (mm) Wheelbase :1334(mm) Seat Height:790(mm) Ground Clearance:160(mm) Weight(kerb):135 kg Suspension: Front : Telescopic forks Rear : Swingarm

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SPECIFICATION Yamaha SS125 Price: Rs. 50,000/

Engine: Air cooled, 4 stroke, SOHC Dimensions:123 cc Maximum Power : 12.1PS/7500rpm Maximum Torque: 12.8Nm/4500rpm Transmission:5-Gear constant mesh Bore x Stroke: 54.0 x 54.0 mm Compression Ratio :9.5:1 Mileage:The bike can deliver good mileage of around 60 to 70 km/litre Brakes: Front : Disc 240 mm dia Rear: Drum 130mm dia Dimensions: Length:1995 (mm) Width: 730(mm) Height:1110 (mm) Wheelbase :1295(mm) Seat Height:795(mm) Ground Clearance:155(mm) Weight(kerb):125 kg Suspension: Front : Telescopic Rear : Swingarm

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SPECIFICATION Yamaha SZ-X Price: Rs. 52,000/

Engine: Air cooled, 4 stroke, SOHC Dimensions:153 cc Maximum Power : 12.1PS/7500rpm Maximum Torque: 12.8Nm/4500rpm Transmission:5-Gear constant mesh Bore x Stroke: 58.0 ? 57.9 mm Compression Ratio :9.5:1 Mileage: around 60 KMPL (50-60 KM/L) Brakes: Front : Drum(150mm) Rear: Drum(130mm) Dimensions: Length:2050 (mm) Width: 730(mm) Height:1100 (mm) Wheelbase :1320(mm) Seat Height:802(mm) Ground Clearance:165(mm) Weight(kerb):132 kg
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Suspension: Front : Telescopic Rear : Swingarm

SPECIFICATION Yamaha SZ Price: Rs. 49,000/-

Engine: Air cooled, 4 stroke, SOHC Dimensions:153 cc Maximum Power : 12.1PS/7500rpm Maximum Torque: 12.8Nm/4500rpm Transmission:5-Gear constant mesh Bore x Stroke: 58.0 ? 57.9 mm Compression Ratio :9.5:1 Mileage: The bike can deliver mileage of 60 to 70 km/litre Brakes: Front : Drum(150mm) Rear: Drum(130mm) Dimensions: Length:2050 (mm) Width: 730(mm)
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Height:1040 (mm) Wheelbase :1320(mm) Seat Height:802(mm) Ground Clearance:165(mm) Weight(kerb):132 kg Suspension: Front : Telescopic Rear : Swingarm

SPECIFICATION
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Yamaha YBR 125 Price in India: Rs. 47,000/

Engine: Air cooled, 4 stroke, SOHC Dimensions:123 cc Maximum Power :10.88PS@7,500 rpm Maximum Torque:10.40N.m / 6,500 rpm Transmission:Constant mesh 4-speed Bore x Stroke: 54.0 x 54.0 mm Compression Ratio :10.0:1 Mileage:The bike can deliver mileage of around 55 km/litre in the city Brakes: Front : Drum 160 mm Rear: Drum 160mm Dimensions: Length:2065 (mm) Width: 730(mm) Height:1100 (mm) Wheelbase :1300(mm) Seat Height:795(mm) Ground Clearance:180(mm) Weight(kerb):125 kg Suspension: Front : Telescopic Rear : Swingarm

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SPECIFICATION Yamaha YBR 110 Price: Rs. 42,000/

Engine: Air cooled, 4 stroke, SOHC/li> Dimensions:106 cc Maximum Power :7.6PS@7,500 rpm Maximum Torque:7.85N.m / 6,000 rpm Transmission:Constant mesh 4-speed Bore x Stroke: 49.0 x 56.0 mm Compression Ratio :9.0:1 Mileage:The bike can deliver mileage of around 65 to 70 km/litre. Brakes:Front : Drum and Rear: Drum 130mm dia Dimensions: Length:2000 (mm) Width: 730(mm)
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Height:1050 (mm) Wheelbase :1290(mm) Ground Clearance:173(mm) Weight(kerb):123 kg Suspension: Front : Telescopic Hydraulic Rear : Adjustable,Hydraulic Shock Absorber

PLACE
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YAMAHA Brand Image speaks for itself. Complementing the Marketing team is our vast and strong Dealer network - the backbone of our vital marketing operations. Recent initiatives have been launched by Yamaha in the field of business-to-business as well as business-to-consumer cooperation with Dealers. The new showrooms based on YAMAHA VISUAL IDENTITY are one of the many steps in this direction. YAMAHA dealer network works on the "3S" fundamentals of -SALES SERVICE and SPARE PARTS under one roof. With a strongly dedicated team of Sales and Service engineers, IYM targets the fulfillment of customer's needs. Every single customer matters to us. Together the 3S operate in tandem to serve our customer and forge an everlasting bond with them. CUSTOMER SATISFACTION is our motto and we remain steadfast in our commitment to our valued customers... Offering Nothing But the Very BEST to Them.

Exports
IYM is an active player in the exports market. Currently, we export motorcycles to 50 countries including Argentina, Mexico, Philippines, Bangladesh, Sri Lanka, Columbia, Dominican Republic, Nigeria and lvory Coast. The export Product line boasts of RX 100, Crux, YD 125, Enticer and Libero. To consolidate our position in the exports arena, we are rapidly expanding our presence in Asia, Africa, Central and South America. Strengthening our reputation as an export base for YMC global operations, we are bright and optimistic about our emergence as a top-notch bike exporter of India

DEALER
Dealer Name Address City Contact Person Phone-office SalesNumber Phone Res Dealer Name Address City Contact Person Phone-office DELHI SCOOTERS

NEW DELHI
A 31-A;RAJOURI GARDEN RING ROAD New Delhi S C Kakkar 25103418 / 25411667 25103418 / 25411667 / 25913349 6220768 JINDER AUTO PVT LTD B-294;SARASWATI- VIHAR;PITAMPURA;NEW DELHI -110034 New Delhi Mr Gurjinder Singh Anand 27015997,27015998,9899439051,9899439053

WorkShopNumber 25103418 / 25411667

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SalesNumber

27015997/ 27015998 / 9899439051 / 9899439053

WorkShopNumber 27917139 Phone Res Dealer Name Address City Contact Person Phone-office SalesNumber OSWAL-AUTO'S A-20;G.T KARNAL ROAD OPP.MODEL TOWN PART II;(HANS CINEMA);AZADPUR INDUSTRIAL AREA;DELHI New Delhi Ramesh Jain 47807777( 10 lines), 9891600800, 9212007777, 9311107777, 65155255,27420750 / 27120020 9212007777 / 9891600800

WorkShopNumber 7838227725 Phone Res Dealer Name Address City Contact Person Phone-office SalesNumber PRINCE AUTOMOBILES M/S PRINCE AUTOMOBILES;9A;AMAR COLONY;MAIN ROHTAK ROAD;NANGLOI;NEW DELHI-110041 (DELHI) New Delhi Mr Vinod Kr Gupta 011-25475783, 25962100, 9871994485 9711993000 / 9711753000 / 25262791

WorkShopNumber 9711773000 Phone Res Dealer Shop Shop Address Shop Contact Person Shop Contact No Shop Email Dealer Shop Shop Address Shop Contact Person Shop Contact No Shop Email Dealer Name Address City Contact Person Phone-office SalesNumber Phone Res Dealer Name Address City Contact Person Phone-office SalesNumber PRINCE AUTOMOBILES - NAJAFGARH 3 Khaira More Dhansa Road Najafgarh Delhi-110043 MR VINOD KR GUPTA 011-28014789,9210044200, 8802071200 princeyamaha@rediffmail.com PRINCE AUTOMOBILES - MIANWALI NAGAR RR-13/1 Mianwali Nagar Peera Garhi Delhi-87 MR VINOD KR GUPTA 011-25252791 princeyamaha@rediffmail.com ADARSH YAMAHA 77-78 A;SRI AURBINDO MARG;ADHCHINI New Delhi Mr. Rajiv Kumar Kataria 51436067 / 9971970697 / 9999578880 9212552791-93 / 41681255 / 66 51436049 SHIVA MOTORS M/S SHIVA MOTORS;E-11;100 FT ROAD;WEST JYOTI NAGAR (EXT);DELHI - 110094 New Delhi Mr Praveen Kumar 9990032261/ 011-22131744/ 22591466 22801744 / 22801746 / 22814938 / 9990032261

WorkShopNumber 41681255

WorkShopNumber 22801746

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Phone Res Dealer Name Address City Contact Person Phone-office SalesNumber Phone Res Dealer Name Address City Contact Person Phone-office SalesNumber Phone Res Dealer Name Address City Contact Person Phone-office SalesNumber CHANDER AUTO SERVICE 17/4-5 MAIN MARKET YUSUF SARAI New Delhi Pravesh Chander 011-46082545/26194688/3445/9810265145 26194688 / 9810265145 / 9818001150 6447228 YAMAHA - PRO SERVICE - DELHI YAMAHA - PRO SERVICE DELHI;C/o YAMAHA MOTOR INDIA SALES PVT LTD;B-1/F-8;MOHAN COOPERATIVE INDL. ESTATE;MASPAR HOUSE;MATHURA ROAD;NEW DELHI - 110044 New Delhi Mr Raminder Singh 9540079107 9810579107 SETCO Main Shop: M/s SETCO;1/13;WEST PATEL NAGAR;OPP METRO PILLAR NO 201;NEW DELHI 110008;DELHI.;Branch 1: A-2 Ganesh Nagar ( Pandav Nagar ) Main Road;Opposite Mother Dairy;New Delhi-110092 ;Phone: 011 - 646 444 02 New Delhi Mr Sandeep Dhingra /mr Varun Mahindra / Mr Sukh Sagar Dhingra 011-45539998 / 9810225685 / 01164644401 - 02 45539998 / 9810225685 / 64644401 - 02

WorkShopNumber 46082545

WorkShopNumber -

WorkShopNumber 64644400 Phone Res Dealer Shop Shop Address Shop Contact Person Shop Contact No Shop Email Dealer Name Address City Contact Person Phone-office SalesNumber PRIME AUTOMATION M/S PRIME AUTOMATION;C-42;MAIN ROAD;EAST KRISHNA NAGAR;EAST DELHI;NEW DELHI 110051;DELHI New Delhi Mr Arun Goel 011-43108835,36,37, 09971802095, 09810035970, 22094645, 22094647 & 22094648 09810035970, 22094645, 22094647 & 22094648 SETCO A-2 Ganesh Nagar, Main Road, Opposite Mother Dairy Mr Varun Dhingra 011 - 646 444 02

WorkShopNumber 22097890 / 22094645, 22094647 / 48 Phone Res Dealer Name Address City Contact Person ZOOM ROADYS M/S ZOOM ROADYS;RZ-F-16;MAHAVIR ENCLAVE;NEAR MAHAVIR NAGAR;PALAM DABRI ROAD;DWARKA. NEW DELHI 110045;DELHI New Delhi Mr. Virender Arora / Mr Umesh Bajaj

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Phone-office SalesNumber

09810099299,9910038877, 011-45700112,113,114,116,121,122 09810099299 / 9910038877 / 45700111 - 112 - 116

WorkShopNumber 45700122 Phone Res Dealer Name Address City Contact Person Phone-office SalesNumber Phone Res CARLTON MOTORS PVT. LTD. 1282-86 KASHMERE GATE BARA BAZAR New Delhi Vinod Nagpal 23917046 / 23987340 23917046 / 23987340 7435138

WorkShopNumber 23934383

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PROMOTION
o safety awareness promotional activities

YAMAHA EXTENDS ITS SAFETY AWARENESS PROMOTIONAL ACTIVITIES THROUGHOUT ITS BUSINESS TERRITORIES.

At Yamaha, we believe that business extends to providing our customers with the knowledge on how to use our products safely for as long as possible. Below we have listed our focal points:
1. Motorcycle riding academies by ex-racing riders to be held for police forces that employ motorcycles 2. Maintenance courses and safe-riding courses to be held for governmental and international organizations

3.
4.

Safe-riding seminars to nurture instructors to be held amongst distributor staff to enable our distributors to hold YRA sessions. Other necessary educational activities to be held to ensure that the market experiences healthy growth

Such safety awareness promotional activities are rated highly amongst the local community, and this is one of the reasons why so many people choose Yamaha not only because of our products themselves, but also due to the integrated services that we provide along with them.

Promotional Strategy of the Firm

Newspaper Television Magazines Window Display Banner Posters

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Hoardings Leaf lets Pamphlets Events Exhibitions Fairs Free Service

Major Promotional Tools used by Dealers

Price Discount Free Goods Free Accessories Dealers Contest Co-Operating Advertising Bonus to Sales force Sales Contest

Major Promotional Tools used by Showrooms

Price Discount

Free Goods

Free Accessories
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 Lucky Draw

Free Insurance\

0% Finance Scheme Road shows Camps Paper ads Pamphlets

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TVS Motor Company is the third largest two-wheeler manufacturer in India and one among the top ten in the world, with annual turnover of more than USD 1 billion in 2008-2009, and is the flagship company of the USD 4 billion TVS Group. TVS Motor Company, the third largest two wheeler manufacturer in India is a part of USD 4.00 Billion TVS Group and is engaged in the business of two wheelers, automobile component manufacturing and retailing of various brands in India. The company manufacturers an entire range of two-wheelers including motorcycles, scooters and mopeds, offering a complete portfolio from the entry level right up to the premium segment. The company also has product offerings for the three-wheeler industry. TVS Motor Company has international presence in more than 50 countries in Asian, African and Latin American Continents and will enter more international markets during the course of the year. In India, the company functions through a strong sales and service network consisting over 490 authorised main dealerships, over 1800 authorised service centers and other certified service points

Company Flashback
TVS Motor Company Limited is the flagship company of TVS Group, the USD 2.2 billion group. The Group is the third largest two-wheeler manufacturer in India and globally among the top ten, with an annual turnover of over USD 650 million. Currently, the group has more than 30 companies and employs over 40,000 people worldwide. With steady growth, expansion and diversification, it commands a strong presence in the manufacturing of two-wheelers, auto components and computer peripherals. They also have vibrant businesses in the distribution of heavy commercial vehicles (HCV) passenger cars, finance and insurance.

Product and Services: 88

The product portfolio of the companys motorcycle segment comprises of the TVS Star, TVS Flame and TVS Apache series, while scooters include the latest addition, TVS Scooty Streak, TVS Scooty Pep series and TVS Scooty TeenZ Eelctric. Mopeds, namely the XL Super series, complete the segment , the company this having a product offering in each segment of the motorcycle industry. TVS Motor Company has also entered the three-wheeler market with the TVS King, Indias first two stroke 200 cc autorickshaw that will come with an electric start, launched in Petrol, LPG and CNG versions. TVS Motor Company has manufacturing plants that conform to world-class quality standards at Hosur (near Bangalore), Mysore & Himachal Pradesh. As part of its global operations, TVS Motor Company has setup a manufacturing facility in Indonesia, which caters specifically to Indonesian and other ASEAN markets. Other Information: The company is committed to achieving total customer satisfaction through excellence in Total Quality Management (TQM) and continuously strives to give the customer best value for money, across all its products. The Deming Award from JUSE, which the company won, is proof of its commitment to achieve total customer satisfaction through excellence in Total Quality Management. The companys high quality R&D talent pool, comprising of over 400 engineers, employed in new product development and advanced engineering, is backed by one of the most modern computer aided labs. Leading from the front, the CMD, Mr.Venu Srinivasan, has won many laurels for the company. The JRD Tata Corporate, The Star of Asia award by Business Week, The Jamsheji TATA Lifetime Quality Achievement Award, Emerging Corporate Giant - Times & Harvard Business School Association

Vision
Our vision is the creation of an India which is a global destination for innovative product development and thought leaders in integrated product and process development with a focus on improving the quality of life, including that of the poorest of the market segments at the bottom of the pyramid.

Mission
Our mission is to improve the capabilities of people engaged in the design and development of new products and services, to encourage innovation in product development and effective management of the product development processes. A bike for anyone TVS Motor currently manufactures a wide range of two-wheelers from mopeds to racing inspired motorcycles. Motorcycles (Apache RTR 180, Flame DS 125, Flame, TVS Jive, StaR City, Sports) Variomatic Scooters (TVS Wego, Scooty Streak, Scooty Pep+, Scooty Teenz) Mopeds (TVS XL Super, TVS XL Heavy Duty)
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Penchant for Quality The company has 4 plants - located at Hosur and Mysore in South India, in Himachal Pradesh, North India and one at Indonesia. The company has a production capacity of 2.5 million units a year. Innovation at the helm TVS Motor's strength lies in design and development of new products - the latest launch of 7 products on the same day seen as a first in automotive history. We at TVS deliver total customer satisfaction by anticipating customer need and presenting quality vehicles at the right time and at the right price. The customer and his ever changing need is our continuous source of inspiration. 15 million smiles on the Road TVS has always stood for innovative, easy to handle, environment friendly products, backed by reliable customer service. No wonder, then, that our 15 million customers on the road have a reason to smile. TVS Motor Company Limited, part of the TVS Group, is one of India's leading two-wheeler manufacturers. With a turnover of over Rs.1800 crores, the Company manufactures a wide range of motorcycles, scooters, mopeds and scooterettes. Little wonder, it boasts of more than 5 million happy customers. It has a strong sales and service network of 430 Authorized Dealerships, 1018 Authorized Service Centers and over 864 Certified Service Points, TVS is growing from strength to strength. TVSs heavy reliance on few models like star, apache and Scooty pep for growth and absence of models in the entry level segment would mean a slower growth in its market share in the mediumterm. The apache RTR and Scooty Pep both had been designed to set new standards in style and performance as also convenience.
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TVS Motor Company Limited manufactures and sells two-wheelers in India. Its products include motorcycles, scooters, and mopeds. The company markets its products under the TVS Apache RTR, TVS XL Super, TVS XL Super HD, TVS Fiero F2, TVS Fiero FX, TVS Scooty PEP PLUS, TVS Scooty Teenz, TVS Victor EDGE, TVS Victor GLX, TVS Victor GX, StaR Sport, TVS Star, and TVS Star City names

PRODUCT & PRICE

The TVS Bike is built on a green initiative and the manufacturer feels that by being responsible today, there is a promise for a better tomorrow. Fuel economical vehicles are a top priority for TVS Bikes in India and the quality is checked and rechecked to perfection. TVS Bike is also at the heart of Eco-dynamism with fuel efficiency as the top priority. The TVS Bike is the perfect example of how technology features are aimed at providing value to customer. Matching features and offering enticing prices is a top priority for the TVS Bike
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manufacturer. TVS bike prices are therefore the best in the category and despite the low pricing, the quality is not tampered with. Unmatched quality, great mileage and enticing discounts make the TVS Bikes in India a great buy.

Bikes from Tvs :

TVS Star TVS Flame TVS Apache TVS Scooty

TVS Star

TVS Star City (99.7 cc) The unique selling proposition of Star City is its feather-like weight. So be very confident, that once you have it by your side, like a swashbuckling lover you can easily sweep your female off her feet.

TVS Star city Price: Rs. 40,000/

Engine: Type :4 Stroke Displacement :109.7 cc Max.Power :6.1KW @ 7500 rpm Max.Torque :8.1 Nm @ 5000 rpm Bore x Stroke:53.5mm x 48.8mm Mileage :70km/ltr Brakes Front : 130 mm Dia Rear : 110 mm Dia Dimensions: Length(mm): 1975 width(mm): 700
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Height(mm):1060 Saddle height:790 Ground clearance(mm):165 Wheelbase(mm):1240 Kerb weight(kg):95 Suspension Front : Telescopic Oil damped Rear : 2 Step adjustable hydraulic shocks

TVS Star Sport (99.7 cc) TVS Sport from the house of Motors Company is a stylish, compact and affordable 100 cc motorcycle. Targeted at discerning urban motorcycle lovers, Sport offers sleek contours and compact style.

TVS Sport Price in India: Rs. 40,000/

Engine: Type :4 Stroke Displacement :99.7 cc Max.Power :5.50KW @ 7500 rpm Max.Torque :7.5 Nm @ 5000 rpm Bore x Stroke:51.0mm x 48.8mm Mileage :70km/ltr Brakes Front : 110 mm Dia Rear : 110 mm Dia Dimensions: Length(mm): 1975 width(mm): 700 Height(mm):1060 Saddle height:790 Ground clearance(mm):165
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Wheelbase(mm):1250 Kerb weight(kg):95 Suspension Front : Telescopic hydraulic fork(110mm stroke) Rear : with 5 stage adjustable shockers(79mm stroke)

TVS Flame

TVS Flame (Self Start)

TVS Flame is now available in your town, and its time to literally set the streets on fire. With its sleek looks, dual tone colour combination and the latest VTi four-stroke engine technology, it is sure to stir a lot of enthusiasm and excitement among the young and the hep crowds

TVS Flame DS 125 Price: Rs. 47,500/

Engine: Type :CCVTi,3 Valve with Dual Spring plug Displacement :124.8 cc Max.Power :7.7 KW[10.3 BHP]@ 7500 RPM Max.Torque :10 Nm @ 6000 RPM Gear Box :4 Gear constant mesh Bore X stroke,mm:54.5 x 53.5 Mileage :60km/ltr Brakes Front :240 mm petal disc Rear : 130 Drum dia Dimensions: Length(mm): 2030 width(mm): 760 Height(mm):1070
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Saddle height:790 Ground clearance(mm):165 Wheelbase(mm):1320 Kerb weight(kg):123 Suspension: Front : Telescopic oil damped Rear : 5 step adjustable hydraulic

TVS Apache

TVS Apache RTR 160 (Self Start) (160 cc)

Best-in-class, be it field of power pick-up, performance, reliability, mileage or style, the variant is attracting the attention of youth for its design upgrades on levers, pedals, grips, bar-end dampers, lights, dash.

TVS Apache RTR 160 Price in India: Rs. 59,900/

Engine: Type :4-stroke Displacement :159.7 cc Max.Power :11.19 KW[15.2BHP]@ 8500 RPM Max.Torque :13.1 Nm @ 6000 RPM Mileage : can deliver 45-50km/ltr in city Brakes Front :270 mm petal disc Rear : 130 mm Drum Dimensions:
95

Length(mm): 2020 width(mm): 730 Height(mm):1050 Saddle height:790 Ground clearance(mm):180 Wheelbase(mm):1300 Kerb weight(kg):136 Suspension: Front : Telescopic Fork, 105 mm Rear : Stroke mono tube inverted gas filed shox with spring aid

TVS Apache RTR 180 Price: Rs. 66,000/

Engine: Type :4-stroke Displacement :177.4 cc Max.Power :12.52 KW[17BHP]@ 8500 RPM Max.Torque :15.5 Nm @ 6500 RPM Mileage : can deliver 35-40km/ltr in city and 45-50km/ltr on the highway Brakes: Front :270 mm petal disc Rear : 200 mm Petal disc Dimensions: Length(mm): 2085 width(mm): 730 Height(mm):1100 Saddle height:790 Ground clearance(mm):180 Wheelbase(mm):1326 Kerb weight(kg):137 Suspension Front : Telescopic Fork, 105 mm Rear : Stroke mono tube inverted gas filed shox with spring aid

TVS Scooty

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TVS Scooty Pep+ (87.8 cc) The quintessential queen of her segment, the spirited, sporty TVS Scooty Pep Plus is light in weight, and has other amazing features like auto choke, power economy mode, mobile charger socket, and many other features. No wonder, the count of females fans keeps growing.

TVS JIVE

TVS JIVE (109.7 cc) TVS Jive Bike features 110cc engine with innovative T-Matic technology and automatic clutch which makes it very easy to drive in congested roads. TVS Jive mileage is around 60 km/Litre on Petrol. It also offers anti-stall mechanism which makes smooth riding at lower speeds in high gears and without the engine shutting off.

TVS Jive Price: Rs. 41,000/

Engine: Type :4 Stroke, single cylinder, Air cooled Displacement :109.7 cc Max.Power :6.18KW (8.4 Bhp) @ 7500 rpm Max.Torque :8.3 Nm @ 5500 rpm Ignition digital IDI Mileage :60km/ltr Brakes
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Front : 130 Drum Rear : 110 Drum Dimensions: Length(mm): 1975 width(mm): 700 Height(mm):1060 Saddle height:780 Ground clearance(mm):165 Wheelbase(mm):1260 Kerb weight(kg):105 Suspension Front : Inline Telescopic Suspension Rear : Hydraulic Twin Shock Absorber

PLACE
Strong dealer network, increasing geographical presence and flurry of new product launches to aid volume growth TVS which was earlier thought of as a regional player (on account of its concentration in south India) has rapidly established a national footprint by aggressively expanding its dealer network in the north Indian markets. Currently North India accounts for 44% if its total network of 650 dealers. This dealer network (aptly supported by more than 2000 sales and service points) is on par with that of its peers Hero Motors and Bajaj Auto. Having established a Pan India presence, we expect this network to substantially aid TVS to ramp up volumes in the long term

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Dealers in Delhi
Dealer : CPL TVS Address : S-4, Okhala Ind Area, Phase - 2 Delhi South 110020 Delhi Phone : 011 - 41036001 41036002 Email CplAuto@tvsmdealers.co.in ID : Dealer : DYNAMIC TVS Address : A/15, Rajapuri, Main Nazafgarh Road Opp - Sector 5 Delhi South 110058 Delhi Phone : 011 - 45500113 9811049505 Email ID : DynamicMotors@tvsmdealers.co.in

Dealer : Address :

Phone : Email ID : CPLAutos@tvsmdealers.co.in Dealer : TANYA TVS Address : A-166, Main Devoli Road,khanpur Delhi South 110062 Delhi 011 - 64687054 29912363

CPL TVS Khasra No -207, Mahabir Dharam Kanta Near Kondli Mod Delhi South 110022 Delhi 011 - 8447737151 8447737151

Phone :

Email ID : TanyaTvs@tvsmdealers.co.in

Dealer : AK TVS Address : B-24, Swarn Cinema Road Kanti Nagar Delhi East 110051 Delhi
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Phone :

011 - 22099082 22099083

Email AkAutomobiles@tvsmdealers.co.in ID : Dealer : BINSAR TVS Address : 954 E, 100 Foot Road Babarpur Ext. Shahdra Delhi East 110032 Delhi Phone : 011 - 22831100 22831400 Email ID : BinsarTvs@tvsmdealers.co.in

Dealer : GK TVS Address S 526, School Block, : Shakarpur,vikar Marg Delhi East 110092 Delhi Phone : 011 - 22481631 22481633 Email GkMotors@tvsmdealers.co.in ID : J R TVS Dealer : Address : Sector 4, Rk Puram, Main Markit Delhi North 110022 Delhi Phone : Email ID : 011 - 26170055 26170033 JrAutomobiles@tvsmdealers.co.in

KK TVS Dealer : Address : A-1, Adhyapak Nagar, Najafgarh Road,nangloi Delhi North 110041 Delhi Phone : 011 - 25945334 9811084504 Email ID : KKTvs@tvsmdealers.co.in

Dealer : MCR TVS Address : C 568, Outer Ring Road, Saraswathi Vihar Delhi North 110088 Delhi
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Phone : Email ID :

011 - 27035066 27034954 McrTvs@tvsmdealers.co.in

Dealer : OM TVS Address A-5, Molarband Extn., Jaitpur Road, Badarpur : Delhi North 110044 Delhi Phone : 011 - 64515555 65704444 Email OmMotors@tvsmdealers.co.in ID : Dealer : RAJPOOT TVS Address A-3 G T,karnal Road,adarsh : Nagar Azadpur Delhi North 110003 Delhi Phone : 011 - 27682137 27682137 Email RajpootTvs@tvsmdealers.co.in ID : Dealer : BBB TVS Address : 757, Faiz Road,karol Bagh Delhi West 110005 Delhi Phone : 011 - 23511362 23614499 Email BbbTvs@tvsmdealers.co.in ID : Dealer : SK TVS Address 4a/13, Tilak Nagr Near : Flyover Delhi West 110018 Delhi Phone : 011 - 25999061 25999062 Email SkTraders@tvsmdealers.co.in ID :

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. Honda Motor Co., Ltd. (Honda) develops, produces and manufactures a variety of motor products, ranging from small general-purpose engines and scooters to specialty sports cars. Its business segments are the motorcycle business, automobile business, financial services business, and power product and other businesses. Honda produces a range of motorcycles, ranging from the 50 cubic centimeters class to the 1,800 cubic centimeters class in cylinder displacement. The Companys automobiles use gasoline engines of three, four or six cylinder, diesel engines and gasoline-electric hybrid systems. Honda also offers alternative fuel-powered vehicles, such as natural gas, ethanol and fuel cell vehicles. Honda offers a variety of financial services to its customers and dealers through finance subsidiaries. Honda manufactures a variety of power products, including tillers, portable generators, general-purpose engines and grass cutters. Honda conducts its operations in Japan and worldwide. Honda Motor Co., Ltd. operates under the basic principles of "Respect for the Individual" and "The Three Joys" commonly expressed as The Joy of Buying, The Joy of Selling and The Joy of Creating. "Respect for the Individual" reflects our desire to respect the unique character and ability of each individual person, trusting each other as equal partners in order to do our best in every situation. Based on this, "The Three Joys" expresses our belief and desire that each person working in, or coming into contact with our company, directly or through or products, should share a sense of joy
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through that experience. In line with these basic principles, since its establishment in 1948, Honda has remained on the leading edge by creating new value and providing products of the highest quality at a reasonable price, for worldwide customer satisfaction. In addition, the Company has conducted its activities with a commitment to protecting the environment and enhancing safety in a mobile society. The Company has grown to become the world's largest motorcycle manufacturer and one of the leading automakers. With a global network of 492* subsidiaries and affiliates accounted for under the equity method, Honda develops, manufactures and markets a wide variety of products, ranging from small general-purpose engines and scooters to specialty sports cars, to earn the Company an outstanding reputation from customers worldwide.

PRODUCT
HONDA BIKES AND SCOOTERS
Honda Bikes India, in order to differentiate them from Hero Honda products are going high on innovative technology. Honda bikes and Honda scooters today are sure to provide you with something different from the average two-wheeler on the road. Honda bikes needs to do that to compete against its own collaboration, Hero Honda, and build its separate market share. So right now, Honda consumers have everything going for them. Honda's bikes in India have fuel injection technology which is designed to realize ideal combustion, which results in delivering maximum power output, greatly improved fuel efficiency and yet be environment-friendly. Honda Bikes India have been well received in the market and have created new benchmarks in their respective categories.

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Bikes from Honda :

Honda Shine Honda Unicorn Honda Eterno Honda Dio Honda Activa Honda CBR Honda Stunner Honda Aviator Honda Dazzler

Honda Shine

The Honda Shine is a companion that understands & fulfills the riders need to do more in life by delivering superior performance that is nothing short of a dream come true. Honda Shine is powered by a newly developed 125cc Optimax engine, which maintains Optimum input for maximum output and incorporates cutting edge technologies to deliver best balance of mileage and pickup.

HONDA SHINE FEATURES AND SPECIFICATIONS :

VEHICLE SUMMARY Name: CB Shine Top Speed: 140kph Fuel Consumption: City 58.00 Fuel Consumption: Highway 73.00 Displacement: 124.6cc Engine: 124.7cc, 4-Stroke

ENGINE SPECIFICATIONS

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Maximum Power: 10.3 Bhp @ 7500 rpm Maximum Torque: 10.9 Nm @ 5500 rpm Gears: 4 Speed 0 to 60: 5.30 sec. Length: 2015.00 mm Width: 730.00 mm Height: 1070.00 mm Weight: 122.00 kg Ground Clearance: 175.00 mm Fuel Tank: 11.00 ltrs Wheelbase: 1265.00 mm

DIMENSIONS

OTHER SPECIFICATIONS

Honda CB Twister

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Honda India has launched the much talked about new 110cc bike The CB Twister. Previously it was expected to be launched at the Auto Expo 2010. CB Twister has been launched with basic model which features kick start and drum brakes. After doing a twist with its last launch the 110 cc Twister.

HONDA CB TWISTER FEATURES AND SPECIFICATIONS :

VEHICLE SUMMARY Name: CB Twister Type: Commuter Fuel Consumption: City 55.00 Fuel Consumption: Highway 70.00 Displacement: 109cc Engine: 109cc, 4-Stroke Maximum Power: 9 Bhp @ 8000 rpm Maximum Torque: 9 Nm @ 6000 rpm Gears: 4 Manual Chassis Type: Advance Design Diamond, twin pipe type Cooling Type: Air Cooling Length: 1972.00 mm Width: 742.00 mm Height: 1075.00 mm

ENGINE SPECIFICATIONS

DIMENSIONS

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OTHER SPECIFICATIONS Weight: 108.00 kg Ground Clearance: 180.00 mm Fuel Tank: 8.00 ltrs Wheelbase: 1262.00 mm Electrical System: Battery 12 V:5 AH Headlamp: Halogen 12V 35/35 W Battery Type: Maintainance Free Battery Voltage: 12V Battery Capacity: 3 AH Wheel Type: Alloys Wheel Size: 70/100 -17 80/100 -17 mm Tubeless: YES

Honda Unicorn

Unicorn is powered with Honda 4-stroke, 150cc engine and incorporates many cutting-edge technologies developed by Hondas global R&D team. It sets new benchmark in the uppper majority motorcycle segment in India with its swift acceleration, superior mileage, international styling, riding comfort and convenience.

HONDA CB UNICORN FEATURES AND SPECIFICATIONS :

VEHICLE SUMMARY Name: CB Unicorn Type: Commuter Top Speed: 101kph Displacement: 149.1cc Engine: 149.1cc, 4-Stroke Maximum Power: 13.3 Bhp @ 8000 rpm Maximum Torque: 12.7 Nm @ 5500 rpm Gears: 5 Speed Clutch: -

ENGINE SPECIFICATIONS

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Bore: 57.3 Stroke: 57.8 Chassis Type: Advanced Design Diamond Frame Cooling Type: Air Cooling Carburetor: CV Type 0 to 60: 5.00 sec. Length: 2095.00 mm Width: 750.00 mm Height: 1100.00 mm Weight: 146.00 kg Ground Clearance: 179.00 mm Fuel Tank: 13.00 ltrs Wheelbase: 1340.00 mm Headlamp: Halogen (12V 35W/35W) Battery Type: 12V 7 Ah Battery Capacity: 12V Horn: Yes Wheel Type: Black Alloys Wheel Size: 2.75 x 18, 3.00 X 18 mm

DIMENSIONS

OTHER SPECIFICATIONS

Honda Stunner

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The pemium entry level segment has recently seen new additions like Bajaj Pulsar 135, Gladiator SS and TVS Flame DS 125. Manufacturers are increasingly turning to the (so called premium) 125cc segment for profit. With a strategic move by Honda (HMSI) to augment the 12% market share it holds in this segment, the company is like to introduce an all new motorcycle in125cc segment in addition of its existing 125cc Shine. Honda India has launched the new upgraded CBF Stunner, which was showcased at the 2010 Auto Expo in New Delhi.

HONDA CBF STUNNER FEATURES AND SPECIFICATIONS :

VEHICLE SUMMARY Name: CBF Stunner Type: Commuter Top Speed: 112kph Fuel Consumption: City 52.00 Fuel Consumption: Highway 65.00 Displacement: 124.7cc Engine: 124.7cc. 4-stroke Maximum Power: 11 Bhp @ 8000 rpm Maximum Torque: 11 Nm @ 6500 rpm Gears: 5 Speed Clutch: 0 Chassis Type: Advanced Design Diamond Frame Cooling Type: Air Cooling 0 to 60: 5.20 sec.

ENGINE SPECIFICATIONS

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DIMENSIONS Length: 2012.00 mm Width: 734.00 mm Height: 1113.00 mm Weight: 128.00 kg Ground Clearance: 173.00 mm Fuel Tank: 10.00 ltrs Wheelbase: 1271.00 mm Electrical System: Battery 12 V:5 AH Headlamp: Halogen 12V/35W Wheel Type: Alloys Wheel Size: 80/100-17 100/90-77 mm Tubeless: Yes

OTHER SPECIFICATIONS

Honda Dio

Honda Dio is stylish aerodynamic, sleek, wedge design body is really compatible with the body mounted multi reflector head light. Light weight of this fibre body does not only look good but also enhances riding comfort and fuel efficiency. Passengers comfort is the assurance of its specially designed seat with enough leg room and ample space in under seat luggage box for storing helmet, lunch box, spare parts, raincoat etc inside it. Its under seat bag hook is also very effective for holding briefcase or bags.

HONDA DIO FEATURES AND SPECIFICATIONS :

VEHICLE SUMMARY Name: Dio Type: Scooterette Top Speed: 78kph

ENGINE SPECIFICATIONS

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Displacement: 102cc Engine: 102cc, 4-stroke Maximum Power: 7 Bhp @ 7000 rpm Maximum Torque: 7.80 Nm @ 5500 rpm Chassis Type: High rigidity Under Bone type Cooling Type: Air Cooling Length: 1760.00 mm Width: 710.00 mm Height: 1110.00 mm Weight: 110.00 kg Ground Clearance: 145.00 mm Fuel Tank: 6.00 ltrs Wheelbase: 1235.00 mm Electrical System: Yes Headlamp: Yes Battery Type: 12V, 5Ah Horn: Yes

DIMENSIONS

OTHER SPECIFICATIONS

Honda Activa

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H onda Activa is very popular bike comes with very outstanding features at affordable price . Honda Activa have new 110C engine offers 15% extra mileage, 18 litre storage capacity. This was the first scooter launched in India by the company which is equipped with CLIC mechanism . This engine generates maximum power of 8bhp at 7500 rpm and 0.9 kgm of torque at 5500 rpm.In Honda Activa, upgraded features sort out problems of the users.

HONDA ACTIVA FEATURES AND SPECIFICATIONS :

Puncture Resistant Tuff-up tub Lift entire rear body for easy maintenance Fuel Capacity: 6 Litre Fule tupe: Petrol EngineType: Single Cylinder AirCooled OHC Displacement: 102CC Compression Ration: 9:0:1 Maximum power: 7.0@7000 BHP@RPM Maximum Torque: 7.85@5500Nm @rpm Cylinder Bore: 50 mm Stoke 52mm Ignition: CDI Self Start Kick Start Brakes : Front Drum, 130 mm Dia, Rear Drum, 130 mm Dia

Honda Eterno

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Any Honda Scooter is a great product to covet and own. The Honda Eterno price in India is reasonable and the Scooter surely appeals to all youngsters as a personal choice and as an ideal city commute . The Eterno Scooter has a neat look along with a great rev-up and acceleration .Honda Eterno has revolutionized the concept of scooters in its segment. Honda Eterno has everything that can ever be expected from a scooter.

HONDA ETERNO FEATURES AND SPECIFICATIONS :

Name: Eterno Type: Scooter Top Speed: 85kph Displacement: 147.7cc Engine: 147.7cc Maximum Power: 8.3ps@6000rpm Maximum Torque: 10.60nm@4000rpm Gears: 4 Speed Clutch: Wet Multiplate Cooling Type: Air Cooling Length: 1810.00 mm Width: 716.00 mm Height: 1132.00 mm Weight: 139.00 kg Ground Clearance: 161.00 mm Fuel Tank: 4.50 ltrs Wheelbase: 1247.00 mm Electrical System: 12V Headlamp: 35/ 35 W Wheel Size: DRUM, 130 mm DIA mm Colors: Black, Silver Beige Metallic, Plasma Silver Metallic, Geny Grey Metallic

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Honda CBR 250

Honda CBR250R is latest sports bike from Honda with sporty aerodynamic design, 250cc powerful engine and option for ABS system for extra safety @ attractive price in India.It comes with very unique features and affordable price. Honda CBR 250R is featuring with 250cc powerful engine, ABS system,sporty design , brake front and rear with hydraulic disk.

HONDA CBR250R FEATURES AND SPECIFICATIONS :

Available in two variants Standard and with Anti-braking system Comfortable riding position and excellent handling performance Slim and compact single-cylinder engine to minimize the front projection Y-shaped headlight offers wide spread and high visibility Special silencer with an irregular pentagonal section Light 5-spoke aluminum-cast wheels with a simple H-shaped section

HONDA CBR250R SPORTS BIKE TECHNICAL SPECIFICATION:

249cc Liquid Cooled 4 Stroke DOHC SIngle Cylinder Engine Programmed fuel injection system (PGM-FI) Displacement: 249 cm3 Bore Stroke: 76.0 55.0mm Compression ratio: 10.7 Self-starter Ignition type: Full-transistor battery ignition Clutch type: Wet multi-plate with coil springs Transmission: Constant mesh 6-speed return

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Tire size Front: 110/70-17M/C and Rear: 140/70-17M/C Brake Front and Rear: Hydraulic disk Suspension Front: Telescopic and Rear: Swing arm (Pro-link suspension system) Minimum turning radius: 2.5m Fuel tank capacity: 13 Litres Length: 2035mm Width: 720mm Height: 1125mm Wheelbase: 1370mm Ground clearance: 145mm Seat height: 780mm Curb weight: 161 Kg (STD) and 165 Kg (ABS)

Honda CBR 125

The existing CBR125R is an enormously popular motorcycle, one that has schooled a generation of riders. But while its small size is a tremendous asset in many instances, guaranteeing easy handling, a low weight and the ability to slice through urban traffic, the demand has emerged for a 125cc machine that is in every way a full-sized performance bike.

HONDA CBR 125R FEATURES AND SPECIFICATIONS :

VEHICLE SUMMARY

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Name: CBR125R Type: Sports Displacement: 124.7cc Engine: 124.7cc, 4-stroke Maximum Power: 13.14 Bhp @ 10000 rpm Maximum Torque: 10.41 Nm @ 8000 rpm Gears: 6 Manual Clutch: Wet, multiplate with coil springs Bore: 58 Stroke: 47.2 No. of Cylinders: 1 Valve Per Cylinder: 2 Chassis Type: Pentagonal; steel twin-spar Cooling Type: Liquid Cooling Carburetor: PGM-FI electronic fuel injection Length: 1946.00 mm Width: 704.00 mm Height: 1089.00 mm Weight: 136.90 kg Ground Clearance: 185.00 mm Fuel Tank: 13.00 ltrs Wheelbase: 1313.00 mm Headlamp: 55W x 1 (low) Horn: Dual Wheel Type: Alloys Wheel Size: 100/80-17M/C 130/70-17M/C mm Tubeless: YES

ENGINE SPECIFICATIONS

DIMENSIONS

OTHER SPECIFICATIONS

Honda CBR 150

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onda CBR150R looks very promising and many prospective buyers were waiting for this 150cc bike from last 2 years. If Honda CBR150R is launched then it is going to compete head on with Karizma ZMR & R15 if Honda India keeps the price of CBR150R around 1.2 lakh rupees. Honda has launched the 2012 model of the CBR150R in Thailand and the design of new bike seems to be inspired from the Hondas VFR series which gives look of a big engined bike

HONDA CBR 150R FEATURES AND SPECIFICATIONS :

VEHICLE SUMMARY Name: CBR150R Type: Sports Displacement: 149.4cc Engine: 149.4cc, 4-stroke Maximum Power: 19.5 Bhp @ 10500 rpm Maximum Torque: 17 Nm @ 8500 rpm Gears: 6 Manual Clutch: Wet Multi Plate Bore: 63.5 Stroke: 47.2 No. of Cylinders: 1 Valve Per Cylinder: 4 Chassis Type: Twin Tube Diamond Cooling Type: Liquid Cooling Length: 1977.00 mm

ENGINE SPECIFICATIONS

DIMENSIONS

117

Width: 695.00 mm Height: 1130.00 mm Weight: 138.00 kg Ground Clearance: 185.00 mm Fuel Tank: 13.10 ltrs Wheelbase: 1310.00 mm Headlamp: Halogen Battery Type: Maintainance Free Battery Voltage: 12V Battery Capacity: 5 Ah Horn: Dual Wheel Type: Alloys Wheel Size: 100/80-17 130/70-17 mm Tubeless: Yes

OTHER SPECIFICATIONS

Honda Aviator

Honda India has launched New Aviator 110 to compete with the likes of recently launched Mahindra Rodeo & Mahindra Duro. When Honda launched the New Activa with a 109cc engine, it was obvious that they would soon launch the Aviator with same 109cc engine. The 109cc engine is super refined, has absolutely no transmission judder and is also a tad more fuel efficient.

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HONDA AVIATOR FEATURES AND SPECIFICATIONS :

VEHICLE SUMMARY Name: Aviator Type: Scooterette Displacement: 109cc Engine: 109cc, 4-stroke Maximum Power: 8 Bhp @ 8000 rpm Maximum Torque: 9 Nm @ 5500 rpm Gears: Automatic Clutch: 0 No. of Cylinders: 1 Chassis Type: High Rigidiry Under-bone type Cooling Type: Air Cooling Length: 1802.00 mm Width: 697.00 mm Height: 1162.00 mm Weight: 102.30 kg Ground Clearance: 145.00 mm Fuel Tank: 6.00 ltrs Wheelbase: 1256.00 mm Headlamp: Multi Focal 35W Halogen Battery Type: Maintainance Free Battery Voltage: 12V Battery Capacity: 3Ah Wheel Type: Alloys Wheel Size: 90/90-12 90/90-10 mm Tubeless: Yes

ENGINE SPECIFICATIONS

DIMENSIONS

OTHER SPECIFICATIONS

PRICE
Honda CBR 250R Price in India: Rs. 1,43,000/119

Honda CB Unicorn Dazzler Price: Rs. 64,121/Honda CBF Stunner PGM-FI Price: Rs. 65,845/Honda CB Unicorn Price: Rs. 61,369/Honda CBF Stunner Price in India: Rs. 51,452/Honda CB Shine Price: Rs. 45,441/Honda CB Twister Price: Rs. 43,907/-

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LIMITATIONS

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LIMITATION

Budget and finance are always been constraints in doing any project.
Less involvement of respondent was also a limitation of our research.

Respondents gave incomplete and incorrect answers.

Geographical area was very small for any conclusion. Sample is collected from a limited part of whole country that is not much enough for satisfy

results.

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SUGGESTION

SUGGESTIONS
These are the following suggestions which are based on my discussion with the respondent doing the survey For sales promotion gifts should be given for the users.
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 More schemes like Seasonal Schemes should be given to the retailers. Margin should be increased because competitors are giving more margins to retailers. New look should be introduced time to time. Most of the youth like 150 cc bike so company should take care for this segment.
Splendor is most trusted bike of Hero Honda and giving a tough challenge to Bajaj.

Customer considers quality as their first preference, so the company should give more stress on product looks & features. The Company should check the availability of service center for after-sales service.

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BIBLIOGRAPHY

BIBLIOGRAPHY
In this project while finalizing and for analyzing quality problem in detail the following books, magazines and websites have been referred. BOOKS CONSULTED Kotler Philip Marketing Management ( Pearson Education 12th Edition ) Beri Business Statics ( Tata Mc Graw Hill 2nd Edition)
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Newspapers Hindustan times Times of India The Hindu Financial Express Economics times

Websites
1 2 3 4

www.heromotocorp.com www.honda2wheelersindia.com www.bajajauto.com www.tvsmotor.in www.yamaha-motor-india.com www.google.com www.indiainfoline.com www.automobile.com

www.infibeam.com

5 6 7
8 9

10 www.wikipedia.org

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Showrooms
ADARSH Yamaha

A-10, Devli RD, Khanpur, Delhi 110062 +(91)-(11)-65578802 TANYA TVS A-166 Main Deoli Road, Khanpur Delhi-110062ph.: 011-64687054,29912363

HERO MOTOCORP MALVA MOTORS PVT. LIMITED 27 Pili Kothi, MC Road Khanpur, Delhi-110062 Ph.: 011- 29963628,7 AMBEY BAJAJ

A-14, Khanpur Extn. Devli Road, New Delhi - 110062 Phone : 011-41909090, 9910380635

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