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Indra to Vishnu

An Indian approach to Leadership

Devdutt Pattanaik
Chief Belief Officer Future Group

Mythology in Business

Belief

Behavior

Business

Its ultimately about Lakshmi

Indra is the king of paradise

Indra has everything!

Yet he is insecure

Lakshmi always runs away from him

Indra often needs the help of Vishnu to get Lakshmi back

Vishnu is always secure

Lakshmi always runs towards Vishnu

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Lakshmi clings to Vishnus feet

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Lakshmi multiplies herself for Vishnu

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Vishnu temples are the richest

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Why this difference?

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How do we attract Lakshmi rather than chase Lakshmi?

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What does Vishnu HAVE that makes him a fortune-magnet?

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Wrong question!
Me or My Army?

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What do we see?

Who people are? What people have?


You

Yours
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What matters more?

What we have? Who we are?


Mine

Me
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What is Vishnu?

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He is observant. He sees what Indra does not.

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What does he see?


You

Yours

Mine

Me
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What does Indra see?


You

Yours

Mine

Me
Securing and Enjoying Lakshmi
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Indra stays Indra


No change

You

Yours

Mine

A never-ending cycle of Deva-Asura battles

No change

Me
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What does Vishnu see?


You

Yours

Mine

Me
Taking Care of the World
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Vishnu provokes transformation


You

Yours

Everything changes

Mine

Adapting, Redefining, Changing

Me
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Who do we worship? Whose brand equity is higher?

I have Lakshmi

I am concerned about you


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Case Study
Technology Training Institute

Vision
make people employable

Method
turn them into computer technicians

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Objective for 2010

Sales Target
200 crores

Turnout
1,00,000 employable youths

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What must we look at?


Sales Target
200 crores

Turnout
1,00,000 employable youths

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Choose your gaze


Employability Employability

Fees

Fees

Sales

Sales

Equity

Equity
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Indra or Vishnu?
You You

Yours

Yours

Mine

Mine

Me

Me
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Change is a Choice

Cycle
Which Way is Up?

Spiral

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Choices have consequences

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Mythology in Business

Belief

Behavior

Business

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And if we dont believe?

Who loses?
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For more information

Visit www.devdutt.com

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