BBCP-602: Entrepreneurship Development Objective: The objective of this course

is to develop a basic understanding of the entrepreneurial development and the process of setting up of new ventures and their management. Course Outline: 1. Entrepreneur and Entrepreneurship: concepts; role, attitude, values and characteristics of an entrepreneur. Entrepreneurial motivation. 2. Entrepreneurship: its need, growth and barriers to the growth of entrepreneurship. 3. Innovation and entrepreneurship. Entrepreneurship process 4. Institutional support system for the growth of SMEs and Entrepreneurship Development Programmes. 5. Steps in setting up a new venture: business idea generation and entrepreneur- product match. Development of business plan and project feasibility report. 6. Forms of business organizations and ownership structure. 7. Market assessment, marketing problems and marketing strategies for new ventures. 8. Choice of technology, production system planning and quality management. Estimating the investment in plant & machinery for new business enterprises. 9. Layout planning and planning for other physical resources and buildings and land. Location considerations for new enterprises. 10. Organization structure and manpower planning, Project implementation schedule. 11. Inventory considerations and assessment of working capital requirements. Estimates of project cost, means of finance. 12. Techno-economic feasibility analysis: profitability, ratio analysis and break-even point. Cost benefit analysis. Project appraisal and arranging complete financial tie-up for new enterprises. 13. Franchising: definition, selection, franchise relationship and master franchise. 14. Growth strategies for SMEs and industrial sickness. Suggested Readings: S.S.Khanka, Entrepreneurial Development (Text Book). Schempter, Entrepreneurship & Economic Development. Joy P.K., Total Project Management; The Indian Context, MacMillan India Ltd. Tandon B.C., Environment & Entrepreneur, Chand Publications. Nicholas Siropolis, Entrepreneurship & Small Business. w.ef. 2nd August, 2010

BBCP-603: DISASTER MANAGEMENT Objective: To provide adequate theoretical knowledge about Disaster Management with focus from traditional response based management to structured skill based management and understanding the whole cycle of disaster management, i.e., Prevention, Preparedness, Mitigation, Response, Relief and Rehabilitation. Course Outline: 1. Principles/Components of Disaster Management, Natural Disasters, Hazards, Risks & Vulnerabilities. 2. Organisation Structure for Disaster Management 3. Assessment of Disaster Vulnerability of a location and vulnerable groups. 4. Preparedness and Mitigation measures for various Disasters 5. Preparation of Disaster Management Plans 6. School Awareness & Safety Programme 7. Issues in Environmental Health, Water & Sanitation. Earthquake Mitigation, Floods, Fire, Landslides and other natural calamities. 8. Post Disaster Relief & Logistics Management 9. Role of Armed Forces/Other Agencies in Disasters, Important Statutes/ Legal Provisions 10. Emergency Support Functions and their coordination mechanism 11. Resource & Material Management 12. Management of Relief Camp 13. Information systems & decision making tools 14. Voluntary Agencies & Community Participation at various stages of disaster management

Suggested Readings:
Comfort K., Louise, Managing Disaster: Strategies & Policy Perspectives, Duke University Press Ghosh, G.K., Disaster Management, A.P.H. Publishing Corporation Singh, R.B., Disaster Management, Rawat Publications Kumar, Nikuj, Disaster Management, Alfa Publications Kumar, Arvind, Disaster Management, Anmol Publications w.ef. 2nd August, 2010

BBCP-604 : PROJECT MANAGEMENT Objectives The basic purpose of this course is to understand the framework for evaluating capital expenditure proposals, their planning and management in the review of the projects undertaken. Course Contents 1. Generation and Screening of Project Idea, 2. Capital Expenditure, Importance and Difficulties, 3. Market Demand and Situational Analysis, Technical Analysis, Financial Analysis, 4. Analysis of Project risk, Firm Risk and Market Risk, 5. Social Cost and Benefit Analysis, Multiple projects and Constraints, 6. Network Techniques for Project Management, 7. Project Review and Administrative Aspects, 8. Project Financing in India, 9. Problem of Time and Cost Overrun in Public Sector Enterprises in India, 10. Assessment of the Tax Burden, 11. Environment Appraisal of Projects. Suggested Readings 1. Ahuja, G K & Gupta Ravi. Systematic Approach to Income Tax. Allahabad, Bharat Law House, 1997. 2. Bhalla V K. Financial Management and Policy. 2nd ed. New Delhi, Anmol, 1998. 3. Chandra, Prasanna. Projects: Preparation, Appraisal, Budgeting and Implementation. 3rd ed., New Delhi Tata McGraw Hill, 1987. 4. Dhankar, Raj S. Financial Management of Public Sector Undertakings. New Delhi, Westville, 1995. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Note: The examiner will set eight questions in all. Question No. 1, comprising of seven Short answer type questions, shall be compulsory. In all, the students would be required to attempt five questions. All questions will carry equal marks. w.ef. 2nd August, 2010

BBMM- 607 Marketing of Services Objective: The objective of this course is to develop insights into emerging trends in the service sector in a developing economy and issues involved in the management of services with special emphasis on Customer Relationship Management (CRM). Course Outline: 1. Emergence of service Economy: Definition and characteristics of Service 2. Classification of Services 3. Growth of Services. 4. Segmentation, Targeting and Positioning of services. 5. Services Marketing Mix: Classical Marketing Mix Vs. Augmented Marketing Mix, Service Product, Price, Service Promotion, Place, People, Physical evidence and Process in services. 6. Service Quality: Determinants of Quality, Levels of Quality, SERVQUAL, PZB model of quality. 7. Services Encounters 8. Complaint handling and Service Recovery 9. Customer Relationship Management (CRM): Definition & Conceptual framework 10. Customer Churn and Retention 11. Customer Value Determination 12. Service Profitability 13. Service Applications: Cellular & Telecom service, Insurance Services. Suggested Readings: Lovelock, Christopher H., Services Marketing, People, Technology, Strategy, Pearson Education, Asia. Payne, A., Essence of Service Marketing, Prentice Hall of India. Swift, Ronalds., Accelerating Customer Relationships: Using CRM and Relationship Technologies, Prentice hall of India. Zeithaml, Valarie.A., Service Marketing, New York, McGraw Hill. Steven Baron and Kim Harris Services Marketing, Palgrave. Sheth, Parvatiyan and Shainesh Customer Relationship Management. Gupta, S.L. and Rampal, M.K. Services Marketing, Galgotia Publishing Company. w.ef. 2nd August, 2010

ELECTIVES IN THE AREA OF FINANCE 6th SEMESTER BBFM- 605 Banking Concepts and Principles OBJECTIVE This course enables the students to know the working of the Indian banking System. COURSE INPUTS 1. Origin and Development of Indian Banking: Present Structure: Central Banking (RBI); Commercial Banking (Nationalized and Private); Cooperative Banking; Roles and functions of different types of banking. 2. Regulatory framework: RBI: Organization, Objectives, Role and Functions, RBI Act, 1934,; Laws and enactments affecting day to day Banking Operations: Collection of payments, Indemnities, bank guarantees, letter of credit, Bill discounting, bill financing and securities. 3. Principles & Practices of Banking: Various functions associated with banking, Different products & services rendered by banks: documentation, monitoring and control, bancassurance, Different Deposit Products, Principles of lending, various credit facilities, working capital and term loans, Credit Appraisal Techniques 4. Innovations in Banking: New technology in Banking, E-services, Debit and Credit cards, smart cards ,ATM, Internet Banking: Electronic fund transfer systems, Electronic payments systems 5. Customer relationship Management in Banking: KYC guidelines, An insight into marketing of banking services Suggested Readings: 1. Basu A.K.: Fundamentals of Banking-Theory & Practice; A.Mukherjee & Co., Calcutta 2. Shekhar and Shekhar : Banking Theory & Practice; Vikas Publishing House, New Delhi 3. Sayers R.S: Modern banking, Oxford University Press 4. Khubchandani B.S.: Practice and law of Banking; Macmillan, New Delhi