App Store Connect Developer Guidelines

Last Update: April 2011

1. Legal Requirements 1.1 Apps must comply with all legal requirements in any location where they are made available to users. It is the developer's obligation to understand and conform to all local laws 1.2 Apps that contain false, fraudulent or misleading representations will be rejected 1.3 Apps that solicit, promote, or encourage criminal or clearly reckless behaviour will be rejected 1.4 Apps that enable illegal file sharing will be rejected 1.5 Apps that enable anonymous or prank phone calls or SMS/MMS messaging will be rejected 1.6 Developers who create apps that secretly attempt to discover user passwords or other private will be rejected 2. Functionality Apps will be rejected if they: 2.1 2.2 2.3 2.4 2.5 2.6 2.7 Crash Have bugs Do not perform as advertised Apps that self-update Are intended to trick or fake functionality Provide false diagnostic or other inaccurate device data Are the same version and continually submitted whilst in the submission process

3. Metadata, ratings and rankings Apps will be rejected if they: 3.1 Contain specific mention to carriers or OEMs 3.2 Are misleading in such circumstances, the description does not match the content or functionality 3.3 Use screenshots that are not appropriate for minors under the age of 5 years old to view 3.4 Categorised incorrectly e.g. an eBook app is put under the games category 3.5 Attempt to manipulate or cheat the user reviews or chart ranking in the App Store with fake or paid reviews, or any other inappropriate methods

App Store Connect Developer Guidelines

4. Location Apps will be rejected if they: 4.1 Do not notify and obtain user consent before collecting, transmitting, or using location data 4.2 Use location-based APIs for automatic or autonomous control of vehicles, aircraft, or other devices 4.3 Use location-based APIs for dispatch, fleet management, or emergency services 5. Ads Apps will be rejected if they: 5.1 Are designed predominantly for the display of ads 6. Trademarks and trade dress Apps will be rejected if they: 6.1 Do not comply with all terms and conditions explained in the Terms & Conditions document 6.2 Misspell product names or brands 6.3 Use protected 3rd party material (trademarks, copyrights, trade secrets, otherwise proprietary content) without documented rights which are requested

7. Damage to service Apps will be rejected if they: 7.1 Encourage users to use a device in a way that may cause damage to the device 7.2 Rapidly drain the device's battery or generate excessive heat 8. Personal attacks Apps will be rejected if they: 8.1 Are defamatory, offensive, mean-spirited, or likely to place the targeted individual or group in harms way

App Store Connect Developer Guidelines

9. Violence Apps will be rejected if they: 9.1 Portray realistic images of people or animals being killed or maimed, shot, stabbed, tortured or injured 9.2 Depict violence or abuse of children 9.3 Portray "Enemies" within the context of a game as a specific race, culture, a real government or corporation, or any other real entity 9.4 Encourage illegal or reckless use of such weapons 10. Objectionable content Apps will be rejected if they: 10.1 Present excessively objectionable or crude content 10.2 Encourage excessive consumption of alcohol or illegal substances, or encourage minors to consume alcohol or smoke cigarettes 10.3 Are primarily designed to upset or disgust users 11. Privacy Apps will be rejected if they: 11.1 Transmit data about a user without obtaining the user's prior permission and providing the user with access to information about how and where the data will be used 11.2 Require users to share personal information, such as email address and date of birth, in order to function 11.3 Target minors for data collection 12. Pornography Apps will be rejected if they: 12.1 Contain pornographic material, meaning "explicit descriptions or displays of sexual organs or activities intended to stimulate erotic rather than aesthetic or emotional feelings" 12.2 Contain user generated content that is frequently pornographic 13. Religion, culture & ethnicity Apps will be rejected if they:

App Store Connect Developer Guidelines

13.1 Contain references or commentary about a religious, cultural or ethnic group that are defamatory, offensive, mean-spirited or likely to expose the targeted group to harm or violence 13.2 Contain or quote religious text provided the quotes or translations are accurate and not misleading. Commentary should be educational or informative rather than inflammatory. 14. Contest, sweepstakes, lotteries, raffles Apps will be rejected if they: 14.1 Are sweepstakes and contests based but not sponsored by the developer/company of the app or legal gambling governing body 14.2 Are lottery based but do not have the following characteristics: consideration, chance, and a prize