UCL Institute of Archaeology

Who Stole my Milk?

3.2 Audience Advocate Team
Jeni Turner & Binlu Wang

2012

TABLE OF CONTENT
3.2 Audience Advocate Team Appendix 3.2.1 Meeting Minutes 9 February 2012 Appendix 3.2.2 Second Front-end Evaluation Questionnaire Draft Appendix 3.2.3 Exhibition and Web Resource Design Questionnaire Draft Appendix 3.2.4 Evaluations Progress Summaries 405 407 409 414 420

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APPENDIX 3.2.1 Meeting Title Facilitator Location Attendees

MEETING MINUTES 9 FEBRUARY 2012 Formative Evaluation Meeting Jo Fells GM Date Time Note Taker 09.02.2012 15: 00 Binlu Wang

Jo Fells (GM) Binlu Wang, Jeni Turner and Elisabetta P

KEY POINTS DISCUSSED

1. Summarised the 2nd survey about Title and theme. We did the survey both online and face to face and received 115 responses within 1 week. More open questions are included in this survey compared with the last one. As Jo suggested, we are using quantitative research techniques for a qualitative purpose, 115 is not a big number though it is enough to give directions and show peoples view. Discussed the methodology we recognize that online survey is going to create a level of bias, but we think it is still useful because people who answer it get a chance to selfselect. Discussed ways to analyze open questions and problems in this questionnaire for example, in the question Do you live in a student home?, we dont know whether those who choose No are students or not. Jo provided suggestions for surveys testing postcard and report writing. 2. Future plan was made clear. AA calendar (time line) was checked by Jo/got feed back from Jo. Short-term: urgent data out of the 2nd survey for other groups, short presentation about title on 10th Fri, short presentation on the 2nd panel meeting, 2nd brief. Long-term: 3rd survey testing web materials in early March, 4th survey about objects and texts in late March and 5th survey during family days in April.

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ACTIONS PLAN No Action Item(s) Assigned Project Member/s BW and JT BW and JT BW and JT BW and JT Target Date Fri 10th Fri 10th Mon 20th Mon 20th

1. 2. 3. 4.

Urgent data to be provided to different groups Short presentation about title to be prepared Presentation summarizing 2nd survey data to be prepared for the 2nd panel meeting 2nd brief

NEXT MEETING tbc

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APPENDIX 3.2.2

SECOND FRONT-END EVALUATION QUESTIONNAIRE DRAFT

AAT created an online survey at the beginning of February to test the audiences perceptions of the two themes chosen by project team members and to ask the audience which exhibition style/medium they preferred. This survey was also used to ask the audience to rank three out of six possible titles for the project. The titles had been chosen after a class brainstorm. AAT created a draft of the survey, which was then passed onto their GM counterpart for formatting and refinement. Their GM counterpart added tick boxes, comment lines and standardised the survey. The survey was then posted on SurveyMonkey (http://www.surveymonkey.com/) and copies were printed for face to face evaluation. The survey was sent out to all the team members contacts that fit into the primary target audience to obtain results. AAT compiled the data with the help of SurveyMonkey and presented it to the class in PowerPoint form on February 10th, 2012. The title analysis was then passed on PMT to refine and present to the GM.

Exhibition Survey Questionnaire (UCL 2011)

The Geffrye museum in conjunction with a team of post-graduate students from UCL is putting on an exhibition this spring. We are researching possible titles for an exhibition about student living and student homes. 1. Looking at the six titles below, in the context of student living and student homes which three titles interest you the most? Please rank them from number 1-3 (1 stands for the one that interests you most). A. Fusion & Confusion B. Student Living: Just Passing through C. Who Stole My Milk? D. Your Mother Doesnt Live Here E. Funny, Messy, Whiskey F. Uni! No Parents 2. Looking at your three preferred titles, what do you think they say about student living and student homes (Please feel free to write down anything that comes to mind when you see the title!)
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i). Title here (please fill in the letter) : [___] Comment here. ii). Title here (please fill in the letter) : [___] Comment here iii). Title here (please fill in the letter) : [___] Comment here. 3. Looking at the title that you ranked as most interesting, would this title inspire you to find out more about the exhibition and come to see it at the museum? (circle) YES NO

If the answer is no, why is this? ..........................................................................

..

The exhibition is about student homes and we are considering a number of themes. I. Food and Kitchens
Thinking about the kitchen and food in a student home 4. Would you consider kitchen equipment in student homes to be personal or shared objects (circle) PERSONAL SHARED

5. If you had to describe the role/significance of the kitchen in the STUDENT home in THREE words what would they be? .. 6. Do you think a students kitchen equipment can represent their cultural background? (circle)
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YES

Comment. NO

II. Personal objects

7. In that context (if any) have you heard the term personal object of meaning before? (circle and add a note about in what context) HEARD In what context?...........................................................NOT HEARD What do you think personal object of meaning means?................................ . 8. Do you think personal objects represent/symbolize your identity? (circle) YES Comment.. NO

9. Do you think personal objects have more, less or equal importance in student homes than in family homes? (circle) MORE LESS EQUAL

Why? 10. Which of the themes below interests you the most in the context of student homes? (circle) FOOD & KITCHENS PERSONAL OBJECTS BOTH

III. Media
We are planning to publicise our exhibition through a variety of traditional and new media. 11. Which social media sites do you use the most? (Rank the ones you use, with 1 most used ) 1. Facebook 2. Twitter 3. Linked- In 4. Google+ 5. Other
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IV. Content
12. If you visited the student homes exhibition what would you like it to include? Please choose the THREE mediums you prefer from the following list. (tick) 1 2 3 4 5 Photos of student rooms/their objects/themselves Displays of personal objects Audio or talking heads Music Activities such as cooking, tasting, making things,

6 Video 7 Text 8 Mock-ups/models / representations

Other

V. Museum Visiting
13. The Geffrye museum is a museum of the home. Do you find this an attractive theme for a museum? (circle and explain why you think this) YES Comment NO Comment 14. Are you a regular visitor to museums? (circle) NO YES How often do you visit a museum or gallery? Once or more timesa month Five or more times a year About once a year Havent been to a museum in over 12 months Never go to museums 15. Which museums have you visited in the last year?
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VI. Demographics
16. Where do you live? (circle) Greater London Southeast Other part of UK YES Overseas NO

17. Do you live in a student home? (or hall) 18. How old are you? (circle) 16-25 26-35 36-55 56-65

65+

19. Gender (circle) Male Female Prefer not to record

Interview carried out 20. Face to face 21 Email

Thanks for your time!

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APPENDIX 3.2.3

EXHIBITION & WEB RESOURCE DESIGN QUESTIONNAIRE DRAFT

AAT tested the exhibition and web resource elements of the project in a more focused manner than the other evaluations. Exhibition text, images and layout were tested with the Geffrye Youth Panel on March 12th, 2012. AAT was seeking more qualitative answers than a simple survey could provide, and they initiated discussion of, for example, which video format was preferred for WRTs digital story. The same questions asked at the Geffrye Youth Panel were then formatted into a survey by AATs GM counterpart and launched online on March 17th. Results were collated starting March 21st and distributed to the relevant teams on March 24th. The online survey process was helped by all team members who sent the survey out to their contacts. Evaluation Questions for the Two Exhibition Designs (Notes for AAT team : Questions for the online survey. Questions 1 -4 contain the information we would most like to gain from the youth panel focus group. Also, if there is time on Monday, question 6 on whether they think both designs could be included would also be helpful. ) 1. Which design do you prefer for the panels of the exhibition? Design A Design B

2. Do you prefer this design because it is: a) More fun b) More eye-catching c) Makes the information clearer d) Easier to read e) Other Please specify (NB: qu 3 and 4 for the youth panel only?) 3. Which design do you think will appeal most to the target audience (16-25 year olds) Design A Design B

4. Have you picked this design for the target audience because it is:
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a) b) c) d) e)

More fun More eye-catching Makes the information clearer Easier to read Other Please specify

5. Which design(s) do you think fits best with the subject of the exhibition Student Homes? Design A Design B Both

6. Do you think both designs could be included as a combination within the same exhibition? Yes No

7. If no is this because a) You do not like both designs b) You feel including 2 designs could be visually confusing c) Other please specify .

SECOND SET OF QUESTIONS 1- Do you think the pictures shown below fit well with the subject of the exhibition exploring student homes? A- YES B- NO 2- Do you think the pictures shown below support the story/message that is presented in each caption? A-YES B-NO 1. Theme of Temporariness and decoration
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The row of plant pots on the kitchen windowsill of the Islington flat attempt to bring a feeling of home into this temporary accommodation.

2. Combining cultures in the kitchen

The kitchen at Tower Hamlets contains a wide variety of cooking ingredients from all over the world, including a whole row of seasoning and sauces on the right hand shelf. The fridge is decorated with postcards and posters from events the flatmates have been to together. the flatmates have been to together.

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3. Potential conflict in student kitchens

The inside of the fridge at Tower Hamlets is typical of fridges in many student homes. Each flatmate has their own shelf, and there is little spare room. Ted also likes to buy a large carton of extra-skimmed milk which can be seen in the door. None of the other flatmates use this milk, and have to fit in their own milk alongside.

the flatmates have been to together.

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THIRD SET OF QUESTIONS Youth panel: Floor plan styles: 1. 3D or 2D floor plan? Which do you prefer? Why? Do you find 3D plan confusing?

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2. Do you prefer new website to appear in pop-up or new window? 3. Should audio at webpage play simultaneously when the new page opens or should people play the audio by pressing the play button on audio player? Digital story Pick the video you like the most. What did you like about the video(s)? What didn't you like? 1. Pictures & narration http://www.geffrye-museum.org.uk/learning/universities-fe-he/green-roomproject/digital-slideshow/ 2. Pictures & text, no narration http://www.youtube.com/watch?v=rrKNsPfGL9w&feature=related 3. Text, pictures & narration http://www.geffrye-museum.org.uk/learning/universities-fe-he/the-world-athome/short-history-of-tea/

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APPENDIX 3.2.4

EVALUTIONS PROGRESS SUMMARIES

Social Media Evaluation On February 28th, AAT met with ART and WRT to discuss how to carry out the social media evaluation. The teams decided that AAT would evaluate social media in three ways, by analysing the statistics of posts related to the project on Facebook and Twitter, by considering visiting statistics on the blog and by posting a small five question survey on the blog in order to evaluate its success and see how it could be improved: this was done with SurveyMonkey. All these evaluations were carried our throughout a 1 month period (March), with AAT taking statistics within five-day intervals. The results were collated at the end of March. AAT met with ART and WRT on April 4th to discuss the evaluation and make suggestion to WRT about how to improve the blog. The concrete suggestion that came out through the evaluation was the alteration of the blog background as it was considered too confusing and hard to read. WRT proceeded to change the background from sepia to black and white and making it a still image instead of a sliding one. Family Days Evaluation AAT met with LIT and their respective GM counterparts on March 27th to discuss Family Days evaluation methods. AAT adapted the GMs standard Family Days Evaluation form, which LIT and GM counterparts helped format. These forms were printed for the Family Days and AAT ensured that most were completed at each Family Days session both on April 3rd and 4th. They then collated the results and presented the responses at the final panel meeting on April 20th. AAT also had informal chats with parents and Freelancers during the Family Days and took notes on some of the comments made by them.

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