HEALTHY COMFORTS EXECUTIVE SUMMARY

HEALTHY COMFORTS aims to be the best health studio in Lahore, Pakistan. HEALTHY COMFORTS provides its customers with a relaxing, rejuvenating atmosphere to search out a complete health and beauty revamp as well as a rational assistance to cope up with common health related problems. The business has a potential of being successful as the idea of offering a blend of health/wellness services under one roof is unique in Pakistan. These sought after services are not currently being offered by a direct competitor. HEALTHY COMFORTS provides a wide variety of mind and body healing services to both males and females. We will offer holistic personal fitness training, spas offering different mind and body relaxing therapies, nutrition classes and counseling, Yoga/Pilates classes, dress designer and a health bar. We feel these are a good combination of services because as a person becomes interested in one aspect of a healthier lifestyle, it naturally leads to interest in other phases, and the components we offer are part of a larger healthy lifestyle continuum. We will additionally be selling merchandise related to living a healthy lifestyle. The business is geared to target a variety of social divisions which include upper class and uppermiddle class. In addition, age ranging 16 years and above are our segmented clientele because this fragment of people is the majority who is most concerned about their health and fitness. The mission of HEALTHY COMFORTS is to bring preventative and restorative lifelong health solutions to the customer. We believe in providing essentials for a healthy body, both on the inside and the outside, using natural methods that are chemical-free and allow the consumer to take responsibility for their health. In the years to come HEALTHY COMFORTS will establish itself as a dependable destination to which customers can always come to escape the stresses of life, and rejuvenate their energies, their souls, and their lives.

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PREFACE

The reason for doing this project is to understand the market of Pakistan for starting a new venture. HEALTHY COMFORTS is aimed at developing awareness among people about their health. We intend to introduce a healthy and athletic life style by launching a complete range of healthy activities, victuals, and health plans. We have developed a business plan which is fully operational within the targeted budget. HEALTHY COMFORTS intents to provide a complete life time experience to its targeted customers. At present we aim to target the people of Lahore. However we plan to open our branches in Karachi and Islamabad to create a loyal clientele.

ACKNOWLEDGEMENT
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In the name of Allah the most merciful and beneficial.

We would like to express our special thanks of gratitude to LCCI for providing us the golden opportunity to present our business plan for the honored chief guests and stake holders of LCCI. LCCI has always played a vital role in the development of the business sector not only by providing its help to the established companies but also to the young entrepreneurs. Any attempt at any level cannot be satisfactorily completed without the support and guidance of learned people. We would like to express our immense gratitude to our teachers for their constant support and motivation that encouraged us to come up with this idea. I am also thankful to my family, friends and mates who have rendered their whole hearted support at all times for the successful completion of HEALTHY COMFORTS.

INTRODUCTION
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HEALTHY COMFORTS GULBERG, LAHORE www.healthycomforts.org

Co-Owners: Saba Saeed, Mariam Maroof, Nayab Tasneem, Hina Sadiq Description of Business: This business will provide health facilities to its customers. The uniqueness of our business is that we are not only targeting the general public but the employees as well. The club includes gym, spas, personal training, health bar, yoga/dance classes, equipment, dietitian etc. the purpose is to spread awareness of how important it is to stay healthy to lead a in good physical shape

MISSION AND VISION STATEMENT

OUR MISSION: We will be the standard by which other health clubs and gyms measure themselves on knowledge, technology, equipment and customer service.

OUR VISION: We want to be the best quality exclusive health club in Pakistan. Serving clients in excellence with the highest quality in holistic wellness techniques, treatments and knowledge to change and enhance their length and quality of life.

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VALUES: The values we believe in are, Excellence Innovation Integrity Passion Result Driven

OBJECTIVES:

Provide wellness strategies/programs and facilities to our customers. To promote healthy lifestyles via health education and campaigns. Help customers attain the desired results. To increase productivity of our employed customers. Expand HEALTHY COMFORTS operations to Islamabad and Karachi in next 5 years.

INDUSTRY ANALYSIS
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FUTURE OUTLOOK AND TRENDS: HEALTHY COMFORTS is an entirely new idea in Pakistan. Even though there are many gyms across Pakistan but there is as such no health club that is integrated with so many services under one roof. Currently there are more than 50 gyms working in Lahore but they are solely providing the traditional services that gyms provide. Other than this, none of the gyms or so called health clubs are targeting the working class. From the perspective of Pakistan, this business seems to be profitable in the long run because people are getting more conscious as they becoming aware of issues regarding health. HEALTHY COMFORTS is the only place where people can come and change their lifestyle by exercising, getting therapies, following a healthy diet plan recommended by our dietitian, meeting and sharing stories with other members. HEALTHY COMFORTS believes in changing the life style of people, making them more productive and prolific for their respective organizations.

ANALYSIS OF COMPETITORS: HEALTHY COMFORTS is not a traditional gym, as are the majority of competitors. The major purpose of the business is to bring a positive and encouraging change in the lifestyle of people. We believe that exercise and diet are not the only facets of a healthy lifestyle but a healthy mind also plays a vital role in the development of a personality. Therefore unlike other competitors, our vested interest is in the entire wellness and development of every individual. An integral part of our service is following up and monitoring change in the personality of our customers. We have exploited an opportunity that has not been exploited by any other competitor in the market by understanding the need of the people who want to change and adopt a sound lifestyle free from infirmity.

MARKET SEGMENTATION: HEALTHY COMFORTS provides a wide variety of mind and body healing services to both males and females. We will offer holistic personal fitness training, nutrition classes and counseling, Yoga/Pilates classes, dress designer and a health bar. We feel these are a good combination of services because as a person becomes interested in one aspect of a healthier lifestyle, it naturally leads to interest in other phases, and the components we offer are part of a larger healthy lifestyle continuum. We will additionally be selling merchandise related to living a healthy lifestyle.
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The business is geared to target a variety of social divisions which include upper class and uppermiddle class. Unlike our competitors well be specifically focusing on the working class of the region. The reason is to increase productivity of the individuals that can help them achieve their goals. In addition, age ranging 16 years and above are our segmented clientele because this fragment of people is the majority who is most concerned about their health and fitness.

INDUSTRY AND MARKET FORECASTS: The health and fitness industry is established in Pakistan. Majority of the people seek help of doctors, dietitians, and health trainers etc to indoctrinate a healthy lifestyle in their life. However no health club is providing all the services that we are providing our customers to lead a robust and wholesome life style. Calculating the demand and supply of health cubs in Lahore, we are sure that we can easily penetrate in the market by emphasizing our distinctive features. Since the idea has been generated through personal experiences and market research, the business is believed to flourish and reap profits in a short period of time. We plan to extend our business by opening branches in posh areas of Lahore, Islamabad and Karachi.

PRODUCTS AND SERVICES

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One of the services offered at HEALTHY COMFORTS is gym and workout facilities, which is Healthy Exercises. Healthy Exercises includes yoga and gym facilities for individuals conscious of their weight and bodily shapes. A gym trainer is hired who in addition for being responsible for facilitating the customers in their workout will also carry out aerobic activities. Exercise bike Treadmill

Smith Machine

Arm wrestling machine

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BodyCraft single stack gym Skating exercise machine

Body building equipment/exercise

Body solid leverage leg press

Pedicure chair spa equipment

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Another service HEALTHY COMFORTS made accessible to its customers is nutrition counseling, which is Healthy Nutrition. The nutrition counselor will help demonstrate the importance of nutritive intake in ones life according to age, gender and type of activities performed in routine life. Moreover, counseling individuals to stay calm with their consumption during extreme moods is taken into consideration. The nutritionists job is to profile our clients eating customs into a nutritious and vigorous diet intake. Yet another service provided by HEALTHY COMFORTS to create a value added and unique experience of the client, is dress designing which is Comforts Design. Nowadays more and more people like wearing specially designed clothes for them. The dress designer at HEALTHY COMFORTS is offering tailored designing facilities. The dress designer will demonstrate the client about the colors, prints and cuts that are in fashion and then design the clothes by taking the clients choices also into consideration. In addition, the designer will suggest different styling and color combinations considering to every individual client case. The distinctive blend of services offered at HEALTHY COMFORTS includes our Spa experience, which is Healthy One. Our Spa offers luxurious facilities with a wide range of treatments available including pampering massages, high-performance facials, manicures and pedicures, our indulgent treatments offer a relaxing top-to-toe experience. Our blissfully relaxing spa offers a hide-away for our clients who are wishing to seek some precious me-time. With so many facilities to choose from theres something for everyone, our spa caters for men and women wishing to relax and unwind.. The production plan of HEALTHY COMFORTS is more based upon services but has a smaller number of products incorporated, which is Healthy Eating. Healthy Eating include fresh juices and shakes, a salad and fruit bar, a variety of sandwiches, low calorie cakes, pastries and ice10 | P a g e

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creams. These are fresh and nutritious refreshments for clients who plan staying longer at the site or are just in a mood of relaxing with friends. HEALTHY COMFORTS basically involves the purchase of machinery for making up the gym and spa. For Healthy Exercise (Gym) we are purchasing a number of treadmills, exercise bikes, arm wrestling machines, single stack machines, skating exercise machines, body building equipment, and body-solid leverage leg press system etc. Some of this equipment is purchased in a good second hand condition and other is purchased on lease basis. Whereas, for Healthy Body (Spa) we are purchasing a few pedicure and manicure spa equipment as well as Jacuzzi bath tubs. In addition other equipment purchases include tables, chairs, stands, sofas and other office supplies. All these purchases are duly mentioned in the financial statements of HEALTHY COMFORTS. HEALTHY COMFORTS plans to upsurge its equipment and office supplies in all its divisions with increase in projected sales over the upcoming years in semi-annual capacity.

MARKETING PLAN
There are several existing fitness centers in our city but none with our diverse range of products and services. Through our marketing plan, we will emphasize on our unique services and convenient location. Our marketing strategy will focus on building long term customer relationships through unique and quality services, an integrative health club and a fulfilling environment. COMPETITIVE EDGE: We will distinguish ourselves from our competitors by offering other value added services along with a fitness centre. Customers will find in our studio a complete health and beauty revamp as well as a rational assistance to cope up with common health related problems. We offer a staff of practitioners who will be trained in understanding the dynamics of every individual and can more easily meet the needs of the customer. We will focus on strengthening the trust of our customer base by providing not only services, but information that will aid everyone in the progression of obtaining a balanced and healthy lifestyle VALUE PROPOSITION: Our value proposition is to lead the community to a healthy lifestyle. When people are relaxed, comfortable, and happy, they have the ability to work harder, concentrate better and feel physically, emotionally, and mentally balanced. We wish to make Healthy Comfort a
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dependable destination to which customers can always come to rejuvenate their energies and give that happiness back into their homes, workplaces, and community PRODUCTS/SERVICES: The company provides the following services to its potential customers Gym/fitness training Health spa providing mind and body therapies Dietician/nutritionist Dress designer Yoga classes Health bar

PRICES: Prices for using our services are comparable to those of higher-end fitness centers. Pricing strategy will be based on the quality of the equipment and services being offered. To create market for our unique health studio, we will initially give one day free trial on yoga classes and fitness centre so that customers dont have to make immediate commitment. Entrance fee of Rs 1500/- will be charged at the time of joining our health club. The prices are stated as follows SERVICES Gym Spa Dietician Dress designer Yoga classes
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CHARGES Rs 3000 per month Rs 2000 per visit Rs 500 per visit Rs 400 per visit Rs 2000 per month

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Gym and Spa Package: We offer a package in which we give customers two free monthly visits of spa along with their gym subscription. The price of subscription is Rs 5000/Discounts for Corporate Employees: HEALTHY COMFORTS will offer packages to companies whereby their employees can benefit from individual assessments and occupational health information, as well as discounted fitness centers. Discounts for Residents of Same Household: Residents of the same household will be given discounts. They must be living at the same residence and billed at the same account. For example if three members of the same family choose to take gym service at healthy comfort the discount will be given as follows: First member Second member Third member Membership Cards: Membership cards will be given to customers allowing them to obtain discounts on three months and six months membership. The charges for gym and spa will be as follows Three months membership Rs 8100/Six months membership Rs 15000/*customers availing one service of Healthy Comfort will be offered concession in the other service by Rs 100/- per service Rs 3000/- per month Rs 2800/- per month Rs 2500/- per month

PLACEMENT: The business will be located in Y block of Defense, Lahore. This location has been chosen keeping in view our higher end business targeting upper and upper middle class having income level of Rs 50,000 and above.

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PROMOTION: Several promotional tools will be used to create awareness about HEALTHY COMFORTS. We will streamline our initiatives to successfully cross getting-to-know-you phase.

Newspapers, magazines etc will advertise our business. In addition to this marketing will be done on social networking websites such as face book and twitter.

As we have added employee wellness component to our business idea, we will establish partnerships with the companies. Companies will be sent packaged health and wellness information that they can distribute to employees, such as newsletters or emails containing a list of our services and packages. Business owners of Healthy Comfort will also take part in nearby health campaigns, such as walks and sponsored weight loss challenges, or provide input on ordinances and proposals related to total health and wellness. This will get people think of our club as health and fitness solution, working right in their neighborhood. Lastly when customers will share their positive experiences with others in their community heir will be a positive word of mouth attracting more customers towards our health studio.

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ORGANIZATIONAL PLAN
FORM OF OWNERSHIP: HEALTHY COMFORTS will be run as a partnership, with all three members being general partners. A general partnership between three members would allow for all aspects of our business to receive substantial attention. In essence, the largest advantage is that with three part-owners we could all concentrate on smaller aspects of the business, therefore making the overall product superior. If desired, adding partners to our company could be a great source of capital and/or incentive to recruit highly valuable employees. The last, and probably one of the most important reasons that we desire a partnership is that it is a fairly easy and simple form of business. In other words, it is easy to start. The share of capital and profit will be 33.33% for all the partners.

MANAGEMENT-TEAM BACKGROUND: Along with the top management positions, other significant, yet less influential job positions must be filled. Our facility requires constant maintenance, gym trainers, and referees for youth sports. These are the positions that need to be filled: custodian, floor supervisors, front desk attendants, personal trainers, massage therapists/physical therapists, and referees.

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ROLES AND RESPONSIBILITIES OF MEMBERS OF ORGANIZATION: a. Janitor Rationale : The shifts are four hours each and there will be two shifts every day. Janitorial workers will receive Rs. 4,000/- per month and each will be a part-time employee. Job description: Clean all restroom facilities, replace garbage, check pH level of pool and spa, pick up garbage left behind by members, and mop/clean floors

b. Health Bar Attendants Rationale : We will have all day front desk Health Barattendants on duty. These will be two full time employees as servers at the Health Bar. Weekends will be run in the same way and each greeter makes Rs. 7,000/- per month. Job description: Scan members in the complex, greet customers and provide any potential customer with assistance or information regarding the food available at the health bar.

c. Spa Trainer Rationale : These will be full-time workers that work six hours every single day. They will be paid about Rs. 20,000per month. Job description: Will use different massaging and physical therapy techniques.

d. Gym Management Rationale : There will be two shifts of 6 hours each during the whole week. The gym management staff are part-time workers and make Rs. 7,000/- per month. Job description: Enroll customers as members, maintaining membership record and

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packages. Answers or relieves any customer complaints or question, insures that all parts of the compound are working smoothly.

e. Yoga trainers Rationale : A yoga trainer is hired for a total of four hours per day. Rs. 20,000/- per month is paid. Job description: Train individuals who would like to use theirservice. The yoga personnel is a professional trainer whom we hire along with his credentials, it is a large decision, and can impact our business greatly.

f. Gym trainer Rationale : Four gym trainers are hired out of which two are for the first six hours and the other two are for the remaining six hours. The gym trainer is paid Rs.20,000/- per month. Job Description: Training customers individually according to their own unique case. The gym trainers are also responsible for holding out aerobic activities twice in each shift every day.

g. Guard Rationale : Two guards are hired as full-time employees at HEALTHY COMFORTS. The guards are paid Rs. 8,000/- individually on monthly basis. Job Description: h. Cook Rationale : Three cooks are hired at the Health Bar as full-time employees. The cooks are paid Rs. 10,000/- individually per month. Job Description:
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Taking care of any unusual, suspicious or threatening activity at or around the compound of HEALTHY COMFORTS.

Preparing and managing all the food including fresh and low-calorie items with first-class quality and in a pleasant fashion.

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i. Cashier Rationale : A cashier is hired at the Health Bar as a full-time employee. The cashier is paid Rs. 7,000 per month. Job Description: Deals with payments made by the customers at the health bar.

FINANCIAL PLAN
The premier element in our financial plan is initiating, maintaining, and improving the factors that create, stabilize, and increase our cash flow. Along with creating a happy, dependable environment we will maintain our quality services so as to create customer flow.

IMPORTANT ASSUMPTIONS: The key underlying assumptions of our financial plan are
1. We assume access to debt financing to support our financial plan.

2. We assume our financial progress based on realistic sales to minimum sales against highest expenses. 3. We assume there will not be an economic crash that would greatly hinder our target market's access to luxury services.

PROJECTED PROFIT AND LOSS: Our revenue is based on minimum estimated averages against highest expense expectations.

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STATEMENT OF INCOME:

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STATEMENT OF CASHFLOWS:

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HEALTHY COMFORTS

BALANCE SHEET

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SWOT ANALYSIS
The following SWOT analysis captures the key strengths and weaknesses within the company, and describes the opportunities and threats facing CF.

Strengths
Innovative idea Latest technology Employees and working class is being targeted for the first time in Pakistan Offering a wide range of services from a gym to a health bar Results-orientated approach to attracting and maintaining customers. A well-researched, detailed health wellness program that is long-term in focus. Intensively trained staff is hired. Business is being established from the perspective of a potential business student

Weaknesses
High costs associated with customized, personal service. Targets only a certain class The inability to work on a high volume business model. Employee health issue is not considered to be a part of low productivity in Pakistan. The costs of attracting a large corporate client. Limited place bounded to internal activities only

Opportunities
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Participation within a growing market. The large increase in clients that follows with the acceptance of the idea. The ability to leverage future quantitative analysis that supports the contention that longterm wellness programs have a significant, positive impact on a company's bottom line.

Threat
Lack of immunity to an economic downturn. Potential competition from larger, well established competitors. A change in society where the individual begins to take far more responsibility for his/her health maintenance. Security risk in Pakistan is having a negative effect on this industry along with other industries. Companies reluctance to bear the extra cost for their employees.

Competitors:
The three main competitors for HEALTHY COMFORTS are; 1. Gymkhana the company has been providing services to its customers since 1878. Gymkhana is not a name its a brand. 2. Shapes- Shapes is providing indoor activities as well as some outdoor activities to its customers. The company has extended its functions by opening new branches. 3. Sukh Chan- Even though Sukh Chan is new to the industry but it has a strong corporate profile. Other than the small gyms owned by people have also penetrated the market by providing services at a very low cost.

REFERENCES
Teachers
Ms. Saira Farooqi

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Ms. Maryam Rehmat

Websites:

www.wikipedia.com www.atlashealthcare.com www.healthplans.com www.bplans.com www.ehow.com www.youthbusinessplan.com

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