SYNOPSIS ON HUL & ITS MARKET TREND

SUBMITED TO:MR.ABHISHEK NEGI

SUBMITED BY:KSHITIZ RAIWANI

HUL
Hindustan Unilever Limited (HUL) India's largest consumer goods company based in Mumbai, Maharashtra. It is owned by the British-Dutch company Unilever which controls 52% majority stake in HUL. Its products include foods, beverages, cleaning agents and personal care products. HUL was formed in 1933 as Lever Brothers India Limited and came into being in 1956 as Hindustan Lever Limited through a merger of Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd. It is headquartered in Mumbai, India and has an employee strength of over 16,500 employees [2] and contributes to indirect employment of over 65,000 people.[3] The company was renamed in June 2007 as Hindustan Unilever Limited. Lever Brothers started its actual operations in India in the summer of 1888, when crates full of Sunlight soap bars, embossed with the words "Made in England by Lever Brothers" were shipped to the Kolkata harbour and it began an era of marketing branded Fast Moving Consumer Goods (FMCG).[4] Hindustan Unilever's distribution covers over 2 million retail outlets across India directly and its products are available in over 6.4 million outlets in the country. As per Nielsen market research data, two out of three Indians use HUL products.[5]

REVIEW OF LITERATURE Hindustan Unilever Limited is the Indian arm of the Anglo-Dutch company Unilever. Both Unilever and HUL have established themselves well in the Fast

Moving Consumer Goods (FMCG) category. In India, the company offers many households brands like, Dove, Lifebuoy, Lipton , Lux, Pepsodent, Ponds, Rexona ,Sunsilk, Surf, Vaseline etc. Some of its efforts were also rewarded when four of HUL brands found place in the Top 10 brands list for the year 2008 published in The Economic Times. Unilever was a result of the merger between the Dutch margarine company , Margarine Unie, and the British soap-maker, Lever Brothers, way back in 1930 For 70 years, Unilever was the undisputed market leader but now faces tough competition from Proctor & Gamble and Colgate-Palmolive.HUL is also known for its strong distribution network in India. In order to further strengthen its distribution in the rural areas and to empower the local women, HUL launched a Project Shakti in 2000 in a district in Andhra Pradesh. The idea behind this project was to create women entrepreneurs and provide them with micro-creditand training in enterprise management, which would enable them to create self-help groups and become direct-to-home distributors of HUL products. Today Project Shakti is present across 80,000 villages in 15 states and is helping many underprivileged women earn their livelihood .As the per-capita income of India is increasing along with the Indian population .So the future for the FMCG Companies is bright. To analysis the past performance& the future demand of HUL, FMCG products we have considered following points:

1>We have a listed the different FMCG product lines of HUL. 2>We have done competitors analysis in which the market share of top FMCG companies are analysed & the market share of HUL different categories product are analysed with comparison to its competitors. 3>Then performance analysis is made by taking 10 year financial data from19982007. The profit & sales growth is analysed , We have done SWOT analysis to know the threat & opportunities of HUL in present market. 4>The future opportunities for FMCG products are taken into consideration by analyzing the increased per capita income & increased disposable income to forecast the future demand of HUL.

OBJECTIVE OF STUDY 1.The main objective of this project is to find, what are the steps Hindustan Unilever Ltd. is adapting to be market leader and to differentiate itself from its competitors. 2. What is the steps company is utilizing to find current trend in the market. 3. To study various brands of HUL. 4 .To study the competitive brands in the market of ,home care products,. food brands, personal care products. 5. To find the market share of the HUL brands and its competitive brands. 6 .To determine the key areas of strength and weakness for HUL brands Todevelop a promotion plan for brand communication of the HUL. 7.To study various marketing strategies of hul.

RESEARCH METHODLOGY There is large no. of FMCG companies in the market, to find the defining strategies used, the methodology used is interview and survey method. Data Collection Method: For this research study, primary data as well as secondary data was collected Primary Data has been collected through personal contact. For this purpose both questionnaire and one-on-one interview was considered with the consumers, shop owners and distributors & suppliers of the company. Secondary data has collected from magazines, newspaper, company literature and websites.

Data analysis: Analyzing codes to each question were awarded. There after which aws written and than analysed

MAJOR FINDINGS
Major competitors 1. Dabur 2. 2. Jhandu 3. 3. Johnson &Johnson 4. 4. Cavin Care 5. 5.Procter & Gamble 6. 6. Britannia 7. 7. ITC 8. 8. Gillette

SAMPLING TECHNIQUE For my survey I used Cluster Sampling technique. I selected a sample of 100 people around the area and interviewed them according to the questionnaire. In the survey I tried to find out their preferences & tastes, their purchasing habit, are they brand loyal or they consider their friends advice or some reference group During purchasing . I also tried to find out that are they satisfied with the quality or present stature of product, did they want any change in the existing product .I also interviewed some of the shop owner and distributors and try to find out what the company is doing to sustain their customer and what new changes they are bringing in their product to gain competitive advantage from other competitors.

RESEARCH INSTRUMENT Research instruments, for the purpose of primary data collection were Questionnaires . The Questionnaires were designed in two sets, one is for customers and another is for shop-owners and distributors. The first set is to find out about the needs and preferences of the customers and what they want from in the product and also the level of knowledge about different products in the market. Second set is all about what are the steps company are taking to get about the information about he changing preferences in the taste and needs of the customers and what company is doing to sustain their market position as well as to tap new market.

.DATA ANALYSIS For the analysis of data collected through survey work, a series of steps were followed which are given in a chronological order 1> Each question of the questionnaire was assigned codes (coding) 2> Each questionnaire was punched into ms-excel sheet thus forming a data base(punching) 3> Further the data was analyzed by using diagrams, graphs, charts etc. 4> The graphic rating scale and ranking method was used to measure the response and attitude of the customer. Finally, an effort was made to extract meaningful information from analyzed data ,which acted as a base for the recommendations.

CONCLUSION In recent years, the FMCG sector declined due to down trading . Also because of presence of large number of companies trying to seize this opportunity, this force the old HUL for the change and thus, their transformation has resulted in a new HUL, which has successfully faced this challenge and reversed this trend. It has done so by substantially strengthening their brands and building capabilities. This has already begun to yield benefits and they are returning to growth.

Volume growth is being followed by value growth, which in turn is bringing profit growth .India is one of the most exciting markets offering great potential .Over the next 10years, the per capita income in India is likely to double. In FMCG, there is an opportunity to catalyze penetration, increase usage, and upgrade consumers. As aresult, the FMCG market is expected to grow to over Rs.100,000 crores from its current base of Rs.40,000 crores.The new Hindustan Lever see an exciting opportunity for growth. They have 35 powerful brands covering all segments, with leading market positions in most . Today these are stronger and more relevant to the consumer than ever. The people are energized by the scale of the opportunity and determined to seize it. The scale of the business and operations gives them the resources needed. They are delivering good services and the changes they brought in the products are well taken by the customers, by this they are generating sustainable profitable growth

BIBLIOGRAPHY WEBSITES www.hul.co.in www.fmcg.com www.economictimes.com

BOOKS Kothari ,CR, research methodology Philip kotler, marketing management