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Implement HE Program
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Product Place (Distribution) Promotion Price Product Health checks ups- (Pre employment/Annual checks/Retail markets
Goal is to develop the best health checks services with the resources available
Price Social and External Prices vs. Monetary Cost Monetary Cost
Money making for organization? Benefits/barriers for clients? Place Best place to offer program Best time to offer program
Through what channels are we distributing program(TPAs, Insurance broker, Camps..etc) Competitive advantage lies in distribution
Promotion
Deals with communication that program planners use to attract those in the target population to become involved in a program (pamphlet distribution, Advertisment) Informative and Persuasive Creative title Headline mentality
By Reg No Course
: :
Pranav Shetti
: MBA- Marketing
To identify the channels of which the product will be distributed. To analyse the sales promotion techniques used by the company. To analyse customer satisfaction and feedback analysis methods.
Sample size:
100 IVF centers who are the companys customer for more than one year.
Sampling method:
Sampling methods are classified as either probability or non probability. Probability methods include random sampling, systematic sampling, and stratified sampling. In non probability sampling, members are selected from the population in some nonrandom manner. These include convenience sampling, judgment sampling, quota sampling, and snowball sampling. In my survey I am using Convenience sampling method to choose the companies who purchase product from us.
Analysis method:
SWOT analysis (alternately SLOT analysis) is a strategic planning method used to evaluate the Strengths, Weaknesses /Limitations, Opportunities, and Threats involved in a project, process or in a business venture. In my study, I am using SWOT analysis to identify strengths, Weaknesses/Limitations, Opportunities, and Threats of different sales promotion techniques.