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Model for Marketing Mix (Health care industry)

-----Set a goal & objective of health impacts/outcome

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Position & brand intervention Annual/Pre test /Doctor referral intervention

Confirm consumers(corporate/retail) health want & needs

Collect & assess information gathered

Implement HE Program

Formative listening & final conversion

Monitor & adjust programme adjustment

Evaluate process, impact & outcome of program

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4 Ps of the Marketing Mix (NM Medical healthcare Pvt Ltd)

Product Place (Distribution) Promotion Price Product Health checks ups- (Pre employment/Annual checks/Retail markets

Goal is to develop the best health checks services with the resources available

Price Social and External Prices vs. Monetary Cost Monetary Cost

Who are the clients (size of corporate)?

What is their ability to pay(their budget)?

What is the demand for the health requirement ?

Money making for organization? Benefits/barriers for clients? Place Best place to offer program Best time to offer program

Through what channels are we distributing program(TPAs, Insurance broker, Camps..etc) Competitive advantage lies in distribution

Promotion

Deals with communication that program planners use to attract those in the target population to become involved in a program (pamphlet distribution, Advertisment) Informative and Persuasive Creative title Headline mentality

Study of Marketing Mix Strategies used in NM MEDICAL

By Reg No Course

: :

Pranav Shetti

: MBA- Marketing

Institute : IBMT Bangalore

SYNOPSYS Title of study:


Study of Marketing Mix Strategies used in NM MEDICAL.

Objectives behind the study:

To identify the channels of which the product will be distributed. To analyse the sales promotion techniques used by the company. To analyse customer satisfaction and feedback analysis methods.

Sample size:
100 IVF centers who are the companys customer for more than one year.

Sampling method:

Sampling methods are classified as either probability or non probability. Probability methods include random sampling, systematic sampling, and stratified sampling. In non probability sampling, members are selected from the population in some nonrandom manner. These include convenience sampling, judgment sampling, quota sampling, and snowball sampling. In my survey I am using Convenience sampling method to choose the companies who purchase product from us.

Analysis method:
SWOT analysis (alternately SLOT analysis) is a strategic planning method used to evaluate the Strengths, Weaknesses /Limitations, Opportunities, and Threats involved in a project, process or in a business venture. In my study, I am using SWOT analysis to identify strengths, Weaknesses/Limitations, Opportunities, and Threats of different sales promotion techniques.

Contributions expected from the research:


My study helps the company to
Identify attention-getting sales promotions. Understand the methods which will increase Industry visibility.

Improve the product/service quality according to customer requirements.

Brief about Guide:


My guide is Mr. Gururaja M.N, pursued his Bachelor in science and MBA from Al- Ameen Institute of Management studies. He served as HR manager in Symmetric Technology and Analyst in Oracle and Marketing Analyst in Park ITC and started his professional pursuit as Business Executive in Venus Remedies Ltd. He organized Seminar on Vedic Economy for student holistic knowledge and development.

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