Statewide seizure of Ayurvedic drugs by the Drugs Control Administration

Plethora of complaints from differnert quarters were received that the Advertisements/ statements of many Ayurvedic drugs are misleading the public and these drugs are being sold at exorbitant prices. Such questions were being addressed in various committes of the Legilative Assembly also. The enforcement officers of the Drugs Control Department have intervened in the Unauthrised advertisement/statements of certain Ayurvedic drugs like Indulekha Bringha Complete Hair Care OIL, Indulekha Complete Skin Cream, Sreedhareeyam Smartlean, Dhathri fair skin cream, Dhathri Hair care Herbal Oil, Dhathri Hair care Capsules, Dhathri Daivita Plus Capsules, Indhulekha Skin Care Oil etc and prosection steps were initiated from all the districts of the state and manufacturing premises of Indulekha and Dhathri (Thalassery and Ernakulam). ((The leaflets/label of the drugs do describe certain false/misleading statements such as : A. Indulekha Bringha Complete Hair Care OIL 1. improves blood circulation in the scalp 2 ...detoxifies the blood in the scalp.. 3...Targets the cause of hair loss at cellular molecular level and penetrates thro the cuticle.. 4.so controlling hair loss is not the solutiopn to prevent thin hair, instead new hair genration has to be aided, which Indulekha Bringa does scientifically well 5. There is no mention about dandruff in English version, this is also misleading. In Malayalam two instances of dandruff comes. etc B. Indulekha Complete Skin Cream 1.It is proven highly effective against stretch marks, wrinkles, and several pigmentations 2....which improves complexion offering smoothness and clear tone to the texture 3...'it enriches the skin tone safeguarding the outer skin' etc. C. Sreedhareeyam Smartlean slimming and fitness...smart way to dreal obesity..dissolve excess fat, scientifically proven... picture of stomach with measuring tape leading to take the drugs for obesity. See the malayalam version also D.Dhathri Fair Skin Cream Controls the activity of over activated melanin producing cells which is the cause of pigmentation. Fair skin gets into deeper skin layers, gradually slows down melanin production and prevents darkening of the skin. E. Dhathri hair care herbal oil Cools the scalp and gives relief from stress and strain. Please see the malayalam version indicating beautiful skin Details of the seizures Dhathri and Indulekha are as follows. Total value of such drugs seized comes to 52 lakhs. All the drugs seized and FIR have been produced/will be produced in the Judicial First Class Magistrate Court immediately. Prosecution cases will be filed after investigation. Detailed inspection and seizures have been effected in the

manufacturing premises of Indulekha ( Thalasserry, Kannur), and Dhathri (Moovattupuzha, Ekm). Steps will be taken to cancel the licences of the offenders as per law. Value of Ayurvedic drugs Seized Dhatri Rs. 480370 Indulekha Rs.4606300 Sreedhariyam Rs. 125100 Sl. No. 1 DMROA VIOLATION -- PRODUCTS SEIZED ON 10/05/2012 Value of Name of Products From Whom District Product Seized Seized Seized (Rs.) Dhathri Hair Care Thiruvananthapuram Capsules Wholesaler 390 Dhathri Diavita Plus Capsules Wholesaler 1680 Indulekha Bringha Kollam Complete Hair Care Oil Wholesaler 330000 1) Indulekha Bringha Kottayam Complete Hair Care Oil Wholesaler 51600 2) Indulekha Skin Care Oil Wholesaler 24200 Pathanamthitta Dhathri Fair Skin Cream Wholesaler 9800 1) Dhathri Fair Skin Alappuzha Cream Wholesaler 9500 2) Dhathri Hair Care Herbal Oil Wholesaler 17000 Ernakulam 1) Dhathri Hair Cream Manufacturer 126000 2) Dhathri Skin Care Oil Manufacturer 260000 3) Sreedhariya Smart Lean Wholesaler 112000 4) Indulekha Bringha Complete Hair Care Oil Wholesaler 50000 5) Indulekha Skin Care Oil Wholesaler 50000 1) Indulekha Bringha Thrissur Complete Hair Care Oil Wholesaler 123000 2) Indulekha Hair Oil Wholesaler 200000 3) Indulekha Skin Care Oil Wholesaler 200000 Sreedhariyam Smart Palakkad Lean Wholesaler 1100 Sreedhariyam Smart Malappuram Lean Wholesaler 6000 Sreedhariyam Smart Wayanad Lean Wholesaler 6000 1) Indulekha Bringha Kozhikode Complete Hair Care Oil Wholesaler 444500 2) Indulekha Complete Skin Care Oil Wholesaler 204000 Kannur 1) Indulekha Hair Care Wholesaler 2900000

2 3

4 5 6

8 9 10 11 12

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Kasargode

Oil 2) Dhathri Hair Cream 3) Dhathri Skin Care Oil Dhathri Hair Care Oil Total

Manufacturer Manufacturer Wholesaler

22000 7316 56000 5210016