Brief introduction

mobile [and online ]exam wares and enterprise solutions:

access to necessary services which demand the consumer/customer in Que[sql or people
Que] from their mobile phones[need not be a smart handset] and pay from their phone
card balance.
creating and distributing relevant and indexed content and apps[mobile and online]by
crowd sourcing and communities.

origin

- long ques at servers and service counters.

- bandwidth issues.
- opportunity to reduce cost and reaction time of service.
- mobile 2.0 ,web 2.0 more interactive and popular then ever.
- growing vas market.

service
-examware.
-enterprise solutions

- mobile and browsing addons as substitutes for the counters and servers asking for ques
to access the necessary services,for people who take exams and use mobile phones and
internet.[cf:appendix 1]

uniqueness
- mobile examware.
-cost leadership
-value chain
-payment gateway.

value
- no ques hence more quality man-hours.
- better service at lower price,in pocket.

potential customers
- people who take exam and use mobile phones and internet.

Sales Strategy
phase 1:
- corporate customers
_open subscription.
_bulk subscription.

market
- value added examware..
-enterprise solutions.

addressable market
- [total appx 21.8 crs users in India alone]

competitors
Cramster.com Pagalguy.com ocw.mit.edu M.K.C.L. textmarks.com
Technical s60.com classroom20.com N.I.C.
consultancies

advantages and disadvantages

advantages disadvantages
low price and stakes,[cost leadership] dependent on government and enterprise
policies and norms.
low reaction time
mobile user interface, vertical scope

personalized[differentiation]
provokes competition sales and consultancy complications
industry scope patent issues
capable team Team @iitb data security
capable partners channel/tech/content bugs
Flexibly for team and user[anytime low tolerance
,anywhere]
systematic and fast growth less autonomy
broad target
scalable /outsourced customer care overheads ,seasonality[partial]

entry and exit

Entry exit
bigger players equity partners
take off time investments
knowledge processing long term commitment from the start

plan to build
Production Marketed Sell
blueprint of the products cyber cafe chain tie ups, face 1]Getting corporate clients for
road map of the project book apps enterprise solutions.[appendix
process flow front end 2]
process flow back end
technical wiki.
task destirbution. browser add-ons, desktop
financials and funding. gadgets 2]getting bulk subscribers.
coding 3]retail purchase.
user interface tower display on mobiles
launch - icon on windows and
Nokia phone menu
- Ad on prepaid cards.

-stickers on billing gatewaYS

- Radio ads[events]

-rented space on bookmarks

and visiting cards

handling users with Broadcasting groups

tech partners
[mode of billing]

Prepaid cards

chaque drop boxes

Atm’s

Revenue Mechanism
earning Bulk Enterprise merchandising new advertising
subscription solutions commissions initiatives
 services and
apps
collectio pre paid m-banking cheque/dd online
services in
n cards[sify equity/stakes
return
pro]

drivers of revenue:
1]intellectual property2]sharing assets3]buffers

drivers of cost
- 1] tariff plans of telecoms partners 2] product up gradation and debugging 3] event
promotion & customer care.

capital required
- 2.5 crs.

fulfill your capital requirements

- 1]cash cows
- 2] seeds
- 3] bank loan

team
- 15+

skill set
Value skill
IIT B symbian,java,php,html,css,c++,cms,apml,opml,xml
Have met challenges ppl like em Data signal processing
could not
Committed to only one project soft phone os
ui design

other team member

value skill
from the best corresponding insti of India Mass media
Have met challenges ppl like em could not communication
Committed to only one project commercial