Barcelonas Strategy in cluster development and city marketing

Alexandria International Policy Conference March 20-21, 2006

City: 1.6 millon inhabitants / region: 4.5 million inhab.

Barcelona, a large metropolitan area

9 % of Spains population; 19 % of GDP 3,1 % annual growth rate 20 % of Spains companies 25 % of foreign investment in the state 28 % of Spains exports 68 % are internet users

Industrial and service sectors

Drivers of the citys economy Competitive industrial sectors:
automobile consumer electronics chemical-pharmaceutical agro-food editorial and publishing

New strategic sectors:

biotechnology aeronautics and space fashion, design, multimedia, audiovisual environment telecommunications and computer technologies

Where are we heading?

Our city model

Headquarters city Factory city Lab city / incubator city

Research studies of the city

Strategic Plans

Principal milestones 1990: Barcelona Strategic Plan I 1994: Barcelona Strategic Plan II 1999: Barcelona Strategic Plan III 2003: Metropolitan Strategic Plan I 2005/2007: Revision of Metropolitan Strategic Plan

1st Strategic Metropolitan Plan

Forecasting tool for Barcelona area Basic elements 1) 2) 3) 4) 5) 6) Mission Principles and values Vision of the future Critical issues Establishing objectives Implementation strategies

Public private collaboration

Barcelonas economic promotion strategy

Private sector involvement

The Barcelona brand

10 public-private collaboration platforms

Public private collaboration

The 10 strategic sectors Barcelona European Finance Centre Barcelona Logistic Centre Barcelona Medical Centre Barcelona University Centre Mediterranean Diet Foundation Barcelona Design Centre Environment Forum Foundation Barcelona Tourism Board Barcelona Aeronautics and Space Barcelona Digital Foundation

Competitiveness, key to promotion

What is Barcelona doing not to lose competitiveness?

The largest urban transformation 7 million m2 for new economic activities Growth in city offer and potential

Economic Promotion Sector Municipal department for selling, promoting, and strengthening Barcelonas economic benefits

Foreign Economic Promotion

4 strategic lines

1) Attract more economic activity from abroad

2) Management of investment projects and follow-up of existing business contacts 3) Study, analysis and marketing of Barcelonas economic reality 4) Collaboration and encouragement of public-private platforms in strategic sectors

Evaluation of results
System of indicators

Quarterly management indicators Other indicators Observatories Foreign Investment Survey International indicators Other City Council indicators

Key of success: the Barcelona Model

An international promotion strategy for the city 1) Enterprising spirit 2) Public - private collaboration 3) Seeking consensus 4) Citizen involvement 5) A city that is always thinking (and re-thinking)

Suggestions and recommendations

follow the recommendations of some forums

incorporate elements that define our model of economic promotion

Contact us for more information

Thank you very much

www.bcn.es/barcelonabusiness Phone: +34- 934 023 352