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Advanced Program for Marketing Professionals Batch 03 IIM Calcutta To know more call 18002660304 or

Advanced Program for

Marketing Professionals

Batch 03

IIM Calcutta

To know more call 18002660304 or write to imperia@niit.com. To register for free information session click here

• Broad Contours Contents • Who Should Attend • Unique Features of Program • Program

Broad Contours

Contents

Who Should Attend

Unique Features of Program

Program Modules

Detailed Module-wise Contents

To know more call 18002660304 or write to imperia@niit.com. To register for free information session click here

Broad Contours Program Directors :Prof. Prashant Mishra Duration : One Year Eligibility* : Graduation (10+2+3/

Broad Contours

Program Directors :Prof. Prashant Mishra

Duration : One Year

Eligibility* : Graduation (10+2+3/ 10+2+4/10+2+2 /11+1+3) from a recognized university

(UGC/AICTE/DEC/AIU) with 50% marks (Aggregate) and 5 years of Experience.

Schedule : Sunday 6:30 PM 9:30 PM

Program Fees : Rs. 1,45,000/- + 10.3% Service Tax[This does not include campus visit expenses]

*Detailed Eligibility Criteria

Candidates with minimum three years Diploma after class XIIth from recognized institutions like AICTE etc/state govt.

bodies are also eligible for the program. Applicants with less than 50% marks in graduation but having more than 50% marks in Post Graduation ( from a recognized university) are eligible for the program from IIM Calcutta

To know more call 18002660304 or write to imperia@niit.com. To register for free information session click here

Who should attend? • Mid to Senior level managers in marketing & sales • Participants

Who should attend?

Mid to Senior level managers in marketing & sales

Participants looking for cutting edge knowledge on both

strategic and tactical issues in sales and marketing

Senior and middle managers in other functional areas who

would like to develop an advanced proficiency in marketing, strategy and implementation

To know more call 18002660304 or write to imperia@niit.com. To register for free information session click here

Conference Call /Information Session • What is Information Session? – It is a telephonic conference

Conference Call

/Information Session

What is Information Session?

It is a telephonic conference call arranged for interested participants, to address their specific queries regarding the program

to address their specific queries regarding the program • Why should I attend the conference call?

Why should I attend the conference call?

To evaluate the program rigorously and in depth before taking a final decision

Who will host the call?

NIIT Imperia Product Management &

Academic Team would address the queries

regarding the program

How can I register for the conference

call?

Register Online using the following link

https://bit.ly/apmp03concall

To know more call 18002660304 or write to imperia@niit.com. To register for free information session click here

Unique Features • Only Advanced Program available for Marketing & Sales Professionals in India. Already

Unique Features

Only Advanced Program available for Marketing & Sales Professionals in India. Already taught more than 160 sales & marketing professionals.

Designed with a mix of experience sharing, real life case discussions, assignments

and industry/research based projects besides the lectures in class.

Grooming for an enriched role in marketing and strategy.

Three Days of Campus Visits during the program

Graded Certificate of Successful Completion (with accompanying academic grades) from IIM Calcutta

To know more call 18002660304 or write to imperia@niit.com. To register for free information session click here

Program Coverage Foundation Courses 1. Marketing Management 2. Consumer Behavior 3. Quantitative Methods

Program Coverage

Foundation Courses

1.

Marketing Management

2.

Consumer Behavior

3.

Quantitative Methods for Marketing Decisions

4.

Financial Acumen for Sales and Marketing

Advanced Courses

1.

Sales and Distribution Management

2.

Customer Relationship Management

3.

Strategic Brand Management

4.

Strategic Aspects of Marketing

5.

B2B Marketing

6.

Organizational and People Issues in Marketing

7.

Services Marketing

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DETAILED MODULE-WISE CONTENTS To know more call 18002660304 or write to imperia@niit.com. To register for

DETAILED MODULE-WISE

CONTENTS

To know more call 18002660304 or write to imperia@niit.com. To register for free information session click here

Marketing Management Key Learning Outcome: The aim of this module is to introduce the processes

Marketing Management

Key Learning Outcome: The aim of this module is to introduce the processes and

outcome of marketing to the participants. It also aims at making participants aware

about the distinctiveness of Indian markets vis a vis others, its complexities and implications.

Session Plan

1. Marketing Concepts and Customer Value

2. Building Customer and Market Orientation

3. Segmentation Targeting and Positioning

4. Strategic Market Planning

5. Indian Market Realities and Unique Challenges

To know more call 18002660304 or write to imperia@niit.com. To register for free information session click here

Consumer Behavior Learning Outcome The objective is to help participants understand underlying influencers of

Consumer Behavior

Learning Outcome

The objective is to help participants understand underlying influencers of consumer’s

consumption decisions and learn ways of using this information in decision making.

Session Wise Plan

1.

Understanding Individual and Organisation - Consumer Behaviour

2.

Indian Realities: Consumer Types and Implications (eg Urban vs Rural)

3.

Best Practice Case Studies

To know more call 18002660304 or write to imperia@niit.com. To register for free information session click here

Quantitative Methods for Marketing Decisions Learning Outcome To help participants appreciate the need for analytical

Quantitative Methods for

Marketing Decisions

Learning Outcome

To help participants appreciate the need for analytical decision making in marketing and introduce select contemporary tools such as conjoint analysis, ethnographic studies etc

Session Wise Plan

1. Marketing Research and Analytics for Decision Making 2. Qualitative Tools and their utility

3. Select Quantitative Tools and Their utility

To know more call 18002660304 or write to imperia@niit.com. To register for free information session click here

Financial Acumen for Sales and Marketing Learning Outcome The module aims at introducing relevant financial

Financial Acumen for

Sales and Marketing

Learning Outcome

The module aims at introducing relevant financial concepts to the participants so as they can

develop a keen understanding of consequences of marketing decisions in financial terms.

Session Wise Plan

1. Understanding Financial Reporting

2. Break Even, Contribution, profitability etc

3. Understanding Cost for Decision Making

4. Financial Performance Measures

To know more call 18002660304 or write to imperia@niit.com. To register for free information session click here

Sales & Distribution Management Learning Outcome This module aims at making participants aware of distribution

Sales & Distribution Management

Learning Outcome

This module aims at making participants aware of distribution realities and complexities in Indian

market primarily and ways and means to respond to the challenge there of.

Session Wise Plan

1.

Designing and Developing Distribution Channels

2.

Issues in Managing and Motivating Distribution Channels

3.

Managing Channel Conflict and performance

4.

Organized Retailing In India: Emerging Issues

5.

Selling through Modern Retail Formats: Challenges and prospects

6.

Personal Selling Strategies: Transaction Vs Relationship

7.

Issues in Direct Marketing

To know more call 18002660304 or write to imperia@niit.com. To register for free information session click here

Customer Relationship Management Learning Outcome This advanced module is aimed at emphasizing the need of

Customer Relationship Management

Learning Outcome

This advanced module is aimed at emphasizing the need of and the rationale behind relationship

marketing philosophies and tools and techniques to the participants.

Session Wise Plan

1. Relationship Marketing Fundamentals

2. CRM: Tools and techniques

3. Challenges and some best practice cases

To know more call 18002660304 or write to imperia@niit.com. To register for free information session click here

Strategic Brand Management Learning Outcome This module is targeted towards making participants learn various issues

Strategic Brand Management

Learning Outcome

This module is targeted towards making participants learn various issues and coping strategies in

order to become Successful Product and Brand Manager

Session Wise Plan

1. Issues in Product Policy and Product Lifecycle management

2. Product Portfolio Management : Tools and Techniques

3. Branding Decisions: Issues and Challenges

4. Brand Equity: Development and Measurement

To know more call 18002660304 or write to imperia@niit.com. To register for free information session click here

Strategic Aspects of Marketing Learning Outcome This module will be purely case based. Through 6-8

Strategic Aspects of Marketing

Learning Outcome

This module will be purely case based. Through 6-8 diverse case studies drawn from both Indian

and international environment faculty will attempt to integrate the learning through various modules in the program.

Session Wise Plan

1. Formulating Marketing Strategy: Issues and Challenges for Creating and Delivering Customer Value

2. Designing Market Driven Strategies: Strategic Relationships; Planning New

Products

3. Designing Market Driven Strategies: Entering a Market

4. Strategies for Growing Markets

5. Strategies for Mature and Declining Markets

To know more call 18002660304 or write to imperia@niit.com. To register for free information session click here

B2B Marketing Learning Outcome To appraise participant about challenges faced by the B2B Marketers or

B2B Marketing

Learning Outcome

To appraise participant about challenges faced by the B2B Marketers or marketers of high tech

products and possible strategies to cope with them.

Session Wise Plan

1. Understanding Institutional Markets: Distinctiveness from Consumer Markets

2. Specific Marketing Challenges in B2B markets: Sales, Distribution and Brand Building

3. Distinctive challenges in High-Tech Product Market: Implication for Marketing and Sales Professionals

*Tentative Session Plan - Based on Last Batch Session wise plan

To know more call 18002660304 or write to imperia@niit.com. To register for free information session click here

Organizational and People issues in Marketing Learning Outcome The aim is to help participants understand

Organizational and People issues

in Marketing

Learning Outcome

The aim is to help participants understand and appreciate critical soft issues involved in organizational processes in general and their implications for sales and marketing professionals in particular

Session Wise Plan

1. Understanding Teams

2. Motivating and Managing Your Team

3. Negotiation and Persuasion Skills

4. Strategy and Pitfalls in Negotiation

5. Goal Setting, Performance Appraisal and Counseling

To know more call 18002660304 or write to imperia@niit.com. To register for free information session click here

Services Marketing Learning Outcome To appraise participant about challenges faced by the service marketers and

Services Marketing

Learning Outcome

To appraise participant about challenges faced by the service marketers and possible strategies to cope with them.

Session Wise Plan

1. Service Marketing Fundamentals 2. Marketing mix decisions in service environment

3. Complaint handling, Service Recovery and Customer Relationships

To know more call 18002660304 or write to imperia@niit.com. To register for free information session click here

The last batch had a diverse profile • Professionals with 5 to 20+ years of

The last batch had a diverse profile

Professionals with 5 to 20+ years of experience

Professionals from various sectors Telecom, IT, Pharma, Food & Beverages, BFSI, etc

Sample Designations of Participants

16 to

BFSI, etc • Sample Designations of Participants 16 to 20 20+ 6% 5% 12 to 5
20 20+ 6% 5% 12 to 5 to 8 16 42% 15% 8 to 12
20
20+
6%
5%
12 to
5 to 8
16
42%
15%
8 to 12
32%

Work Experience Profile

Zonal Brand Manager Future Generali

Sr. Partner Max New York Life Insurance

AVP, Marketing Kotak Securites

Asst. Manager Dish TV

Director Group M Media Pvt. Ltd.

Infrastruct

Advertisin g / Media

Group M Media Pvt. Ltd. Infrastruct Advertisin g / Media Telecom 7% ure 6% 9% BFSI
Group M Media Pvt. Ltd. Infrastruct Advertisin g / Media Telecom 7% ure 6% 9% BFSI

Telecom

7%

ure 6% 9% BFSI 18% Manufact IT uring 13% 30%
ure
6%
9%
BFSI
18%
Manufact
IT
uring
13%
30%

Others

14%

Education

3%

To know more call 18002660304 or write to imperia@niit.com. To register for free information session click here

What the alumni say about this program SASWADAN RANJIT KUMAR, Area Business Manager – Samsung

What the alumni say about this program

SASWADAN RANJIT KUMAR, Area Business Manager Samsung Electronics Ltd,

Before joining the course, my major concern was whether the course is worth the program fee. After joining the program, the program has not only added value but has also helped me to work smartly and thus climb the professional ladder.

ANIMESH RAHA, Senior Manager (Marketing) Aircel,

My major concern before joining the program was the takeaways that i would have for my day-to-day work from my course But thanks to diverse profile of

participants and diverse sectors represented by these participants, I have learnt a

lot. Program has helped me to present myself in a better light.

DEEPSHIKHA CHAKRABORTY, Sales Manager CISCO,

The key benefits from the program has been exposure to realistic case studies,

hands-on learning on Marketing aspects and curriculum. All the sessions taken by Prashant Mishra were great.

To know more call 18002660304 or write to imperia@niit.com. To register for free information session click here

What the alumni say about this program SARVESH MISHRA, AGM – Schneider Electric, • Program

What the alumni say about this program

SARVESH MISHRA,

AGM Schneider Electric,

Program has made me better equipped to carry all marketing campaigns and make a balanced analysis of all situations and numbers.

SEEMA ARORA,

DGM Branding, Marketing Communication & PR, Bharti Corporate

“Interactivity” was the most liked feature of the program. Some of the case studies are very relevant to our current job profile. Especially

Classroom sessions open up different perspectives of the same problem.

HIMADRI SHEKAR ROY, Executive Vice President Indiainfoline Ltd.

I have found the technology; content and presentation are the best

features of this program.

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Documents Required for Application • 1 Passport size photo affixed [Latest photo with light backdrop]

Documents Required for Application

1 Passport size photo affixed [Latest photo with light

backdrop]

Proof of Date of Birth [DOB Certificate / 10th Std Mark sheet]

Proof of Graduation Completion [Provisional / Degree

Certificate]

Proof of Graduation% and/or Post-Graduation%

[Graduation Marks sheets for all years]

Proof of Experience [Experience Certificates as supporting documents for all the jobs mentioned in the form]

Proof of Current Employment [Letter from the HR with

current date / Latest Payslip]

To know more call 18002660304 or write to imperia@niit.com. To register for free information session click here

About IIM Calcutta • The Indian Institute of Management Calcutta (IIM Calcutta) was established as

About IIM Calcutta

The Indian Institute of Management Calcutta (IIM Calcutta) was established as the first national institute for Post-Graduate Studies and

Research in Management by the Government of India in 1961 and is

reputed to be one of Asia’s finest business schools.

IIM Calcutta has been playing a pioneering role in professionalising Indian management through its Post-Graduate and Doctoral Level Programs, Executive Training Programs, Research and Consulting Activities

For more information about the institute, please visit www.iimcal.ac.in

To know more call 18002660304 or write to imperia@niit.com. To register for free information session click here

About Program Director Prof. Prashant Mishra Associate Professor – IIM Calcutta prashant@iimcal.ac.in • Academic

About Program Director

Prof. Prashant Mishra

Associate Professor IIM Calcutta prashant@iimcal.ac.in

Academic Background

Ph.D. & MBA (Devi Ahilya University)

Work Experience

June 2004 till date : Indian Institute of Management Calcutta

April 2004 - June 2004 Narsee Monjee Institute of Management Studies Mumbai

July 2001 to March 2004 : Nirma Institute of Management

Ahmedabad

July 1998 to July 2001: PIMR Indore

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SYNCHRONOUS LEARNING - NIIT IMPERIA To know more call 18002660304 or write to imperia@niit.com. To

SYNCHRONOUS LEARNING - NIIT

IMPERIA

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NIIT IMPERIA - TECHNOLOGY EDGE STUDIO VIEW CLASSROOM VIEW  26 Classrooms across 21 Cities

NIIT IMPERIA - TECHNOLOGY EDGE

NIIT IMPERIA - TECHNOLOGY EDGE STUDIO VIEW CLASSROOM VIEW  26 Classrooms across 21 Cities in
NIIT IMPERIA - TECHNOLOGY EDGE STUDIO VIEW CLASSROOM VIEW  26 Classrooms across 21 Cities in
STUDIO VIEW
STUDIO VIEW
CLASSROOM VIEW
CLASSROOM VIEW

26 Classrooms across 21 Cities in India

Direct one-to-one interaction is ensured through individual ICT systems for each student:

High-performance PCs

Webcam

Audio system and microphone at each workstation,

connected directly to faculty at institutes

Classroom interactions & ambience are facilitated by clusters of

student-stations and camera & projection systems that span the full classroom.

6 Synchronous Learning Centers created within corporate premises

Learning Management System (LMS):

supplementary e-learning

program-specific notices

online submission of assignments

reminder services

online testing

student records

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SYNCHRONOUS LEARNING REPLICATION OF LIVE CLASSROOM Full features of face-to-face teaching

SYNCHRONOUS LEARNING

SYNCHRONOUS LEARNING REPLICATION OF LIVE CLASSROOM Full features of face-to-face teaching
SYNCHRONOUS LEARNING REPLICATION OF LIVE CLASSROOM Full features of face-to-face teaching
SYNCHRONOUS LEARNING REPLICATION OF LIVE CLASSROOM Full features of face-to-face teaching
REPLICATION OF LIVE CLASSROOM Full features of face-to-face teaching Raised-hand-seeking-teacher's- attention

REPLICATION OF LIVE CLASSROOM

Full features of face-to-face teaching Raised-hand-seeking-teacher's- attention Click here to play NIIT Imperia
Full features of face-to-face
teaching
Raised-hand-seeking-teacher's-
attention
Click here to play NIIT
Imperia Video
Tabulation of responses
Quizzes randomly created by the
teacher
of responses Quizzes randomly created by the teacher 28 To know more call 18002660304 or write

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For any Queries Or Doubts, Call Us At 18002660304 or Write to imperia@niit.com Please Click

For any Queries Or Doubts,

Call Us At 18002660304

or

Write to imperia@niit.com

Please Click Here to register for Information Session

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