Issue

finalthoughts...
Finding An Agent Thats Right For You
Fifty percent of people won't vote, and fifty percent don't read newspapers. I hope it's the same fifty percent. ~Gore Vidal

in this issue >>>

Newspapers a trusted source Richner wins at SNA awards On the web Newspapers and the Environment

FIVE

The average amount of recycled-fiber content in newsprint

On the web
Recently both the Riverdale Press and the Jewish Star received website redesigns. Both sites have new enhanced features and will continue to grow throughout the next few months. The redesign is the result of subscriber and employee focus groups and feedback. We hope that the new look and feel is friendlier and easier to use, however; the design is a work in progress. If you spot any glitches or have feedback, please let us know. Please direct all comments/suggestions for our news sites to: Richard Stein @ rstein@liherald.com.

A Richner Communication Employee Newsletter

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In The Next Issue

Study shows classified opportunity Spring Event Calendar New postal regulations

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Press!
Newspapers still #1 source for news
Readership of local newspapers in small cities & towns remains steady
With news about plummeting revenue and circulation numbers filling the trade papers these days, it's sometimes hard to stay focused and positive as a newspaper employee. However; this week the NYPA published a study that shows that newspaper readers are still as loyal as ever. According to a new study from the Pew Research Center, Americans turn to newspapers, both in print and online, more often for a wider range of information than any other news. Some of the study's other key findings: Three-fourth of residents (74%) in small cities and towns in the United States read a local newspaper ranging from 1 day to 7 days a week; a majority of the readers (81%) relied on the newspapers for local news. Readers also gave high marks when asked to evaluate the quality of local newspapers, such as accuracy (71% thought it was either excellent or good), coverage of local news (75% either excellent or good), quality of writing (67% either excellent or good), and fairness of reporting (61% either excellent or good). For more information and useful statistics from this study, please contact Christine Remsen @ cremsen@liherald.com, or stop by my office.

Celebrations!
Marriages:
Congratulations to Phyllis Steele of the Riverdale Press and Nicole Kivirtzikis of the art department. Both recently got married.

And the winner is.....

Congratulations to Jeff Negrin and the staff of the Sales Department. Together they netted 4 SNA awards this year! Herald Holiday Dining & Entertainment: Best Cover Design Herald Halloween Safety Tips: Best Page Herald Health & Wellness Guide: Best ROP Advertising Section Herald Fall Style: Best ROP Advertising Section The SNA's annual advertising and promotions awards recognize the work of sales, promotions and art departments who work alongside the editorial departments at newspapers across the U.S.

82% of New Yorkers 18+ say local Community Newspapers are the best way to know whats going on right here in my community.

Newspapers and the environment:

A good story to tell
The Newspaper Association of Americas members want to be good corporate citizens. With that in mind, they have changed how they do business in ways that will have long-term benefits for the environment. Members of NAA are actively establishing new business practices to reduce their products impact on the environment. In the past two decades, NAAs member newspapers have voluntarily committed to using recycled-content newsprint. Consider these facts: In 1989, 35 percent of all old newspapers were recycled. Today, more than 72 percent of all old newspapers in the United States are recovered and recycled. The average amount of recycled-fiber content in newsprint used by U.S. newspapers has increased from 10 percent in 1989 to almost 30 percent today.

New Arrivals:

Welcome baby Brendan! Brigit Barkley and family are celebrating the arrival of their new baby boy!

A typical newspaper can be recycled up to seven times. Not only are old newspapers used to produce recycled newsprint, they also are recycled into other products: cellulose insulation materials, cereal boxes, egg cartons, grocery bags, pencil barrels, tissue paper and more.