D. Review all the past university question papers. You should be able to answer
questions from the portion 'Transportation Management' as described below
Functions of transportation, Principles of transportation,
Participants in Transportation Decisions
Transport infrastructure
Various modes of transport, nodal points
Freight rate structure
Selection of Carrier
Transportation policy
Transportation
Transportation functionality
Transportation is the most visible of all functions of logistics and high contributor to
logistics cost. We can see trucks, containers and wagonloads of material being
moved from place to place as an activity directly associated with trade and business.
We should also appreciate that this is an activity that adds highest amount of cost to
the activity of making inputs and outputs available to consumers. Transportation
function moves the products to meet customer expectations at minimum cost.
Functions of transportation
1. Product movement:
What is moved?
Raw Material, Semi Finished items, WIP, Finished goods, packaging material, rejected
material - movement is required up or down the supply chain.
How is this done? What Resources are used?
Resources used by transportation:
A. Temporal - product is locked up during transit, hence inaccessible. We have to spend a
positive amount of time in transporting the material. Time is a resource [temporal
resource] that is expended in transportation. During the time the product is locked up
costs are incurred in proportion to the time
B. Financial - several cost elements like administration costs, salaries, maintenance costs
are expended. Loss on account of product loss and damage also needs to be accounted
for. Fuel consumed is a big cost in transportation
C. Environmental – this activity is a fuel guzzler, eats up natural fuels like oil, directly
and indirectly. - 67% of all domestic fuel usage in the US is by transportation activity.
Creates congestion, air pollution and noise pollution. Environmental cost is tangible and
substantially intangible. As transportation utilizes temporal, financial and environmental
resources items must be moved only when product value is enhanced
2. Product Storage:
Temporary storage in stationary vehicles or Vehicles kept moving on a circuitous
route - Product storage is expensive in a transport vehicle. But some times keeping
overall cost in mind this is adopted.
A. When unloading and loading is more expensive than storage
B. When storage space is limited. [Situation when inventory levels are very high]
Principles of transportation
1. Economy of scale
It is common knowledge that per unit transportation cost comes down as the bulk of
the items transported increases. Hence in order to gain benefits in terms of
reduction in transportation costs logistician tries to consolidate the bulk and then
ship the consignment rather than shipping half truck loads or half container loads.
This benefit is Economy of scale
2. Economy of distance
The transportation cost per kilometer comes down as the distance moved increases.
Hence transportation is planned in a single long lap rather than number of short laps to
reach the destination. The fixed costs and costs like overheads of loading and unloading
are spread over the distance through which the load is moved.
When alternate transportation strategies are evaluated to meet customer service
expectation, economy of scale and economy of distance are fundamental.
Participants in Transportation Decisions
Normal commercial transaction has limited number of parties to the business decision.
They are seller, buyer and directly or indirectly government. But a transportation decision
has number of parties to the decision. These parties have very important roles to play in
transportation environment. Parties to a transportation decision are those who have a
stake in the transportation. They are
1. Shipper: shipper is a party who wants to transport the goods to his customer in a
business transaction
2. Consignee is the party to whom the goods are sent
3. Carrier is the service provider who carries the consignment from shipper to
consignee.
4. Government has a role to play as they are keenly interested in transportation and
have a stake in it. Transportation makes business happen which is fundamental to the
economy of any society. Economic prosperity to the society is the objective of the
government of the day. Government also collects tax on the transaction. Government
represents general public whose interest they have to protect.
5. General public is another party who has a large stake in the transaction involving
transportation. Public want goods produced at different parts of not only country but
also world. Their demand cannot be met without transportation.
Roles and perspective of each party
Shipper and consignee:
Predictable and minimum transit time, minimum cost, minimum taxation, specified pick
up and delivery times, zero loss and damage, timely exchange of information and
invoicing. These are the needs of the above parties. They look at transportation from this
angle. They are the basic elements of transportation. Business between them initiates the
need for transportation
Carrier:
What does he want? Revenue maximization and cost [labor, fuel and vehicle costs,
taxation] minimization. Flexibility in pick up and delivery times to consolidate
movement. Carrier facilitates the business between shipper and consignee. He gets paid
for his service. He adds value to the supply chain by moving the material from supplier to
the customer. Carriers' strike in our country is a repetitive phenomenon to protest against
role of government.
Government: government while playing their role exercise control on all the players.
They want the business to flourish, at the same time benefits to reach uniformly all over
the country. They also have to provide the necessary infrastructure to support
transportation. It is said that one of the causes that expedited the break up of Soviet
Union was the weak infrastructure on account of which products could not be transported
to far-flung parts of the country. Hunger deaths in India in spite of self-sufficiency in
food production are examples to illustrate the interest of the government. Government
controls carrier rates and licenses. Government owned carrier service is probably the
cheapest option for transportation available to business. Government supports
transportation by providing a network of roads, Airports and ATC, Ports and Harbors.
Government wants taxes to support above activities in national interest. Ultimately the
consumer, general public, has to bear the burden of tax.
Public
What do public want?
• Public as consumers trigger transportation activity by demanding products and services
of high quality from all over the world at minimum cost. They have concern for safety as
accidents of various kind have been a bye product of transportation. Degradation of the
environment is another threat about which public are concerned as transportation is at the
root cause of many such concerns. Eg. Degradation of atmosphere and water, rise of
noise levels, oil spills due tankers carrying cargo of crude oil.
When these parties with separate and distinct interests interact transportation environment
is created.
Conflict of interests raises issues that interrupt smooth transport of goods in the country.
Government as the main arbiter steps in to iron out these differences in the interests of
business.
What is transportation mode?
Mode of transport identifies transportation method or form. The vehicle used indicates all
other parameters of the mode. If ship is the vehicle used, then we know that it is
associated with other parameters of transport like water, ports etc. There are several
options available now for moving goods and services from one place to another. These
modes have emerged over a period of time representing changes in technology and
contemporary business environment. Science & Technology have played major role in
development of these modes and relevant infrastructure. March of bullock cart mode to
mode of aviation is the contribution of Science & Technology to logistics performance.
Mode selection is an important decision in transportation strategy as it has an impact on
cost transportation. Rail, Road, Water, Pipeline & Air are well known modes of
transport extensively used in logistics. Various important features of these modes like
transportation time are discussed elsewhere in these notes.
We can say such important features are, transit time, risk or liability, smoothness of
passage & flexibility
Impact of transportation mode on other costs associated with transportation
· Movement costs: cost of power to drive the vehicle of transport depends on the
mode selected
• Inventory costs : It is quite clear that inventory holding costs are temporal costs and are
directly proportional to the transit time. Longer the inventory is in transit larger are the
costs. Transit capital remains blocked during transit time and unavailable for use. Mode
of transport determines the transit time and thereby influences these costs
• Obsolescence: Specially, when the transit time is quite large the inventory can become
redundant when it arrives at the point of use. We know that in the changed environment,
product life cycles are shrinking and hence this cost becomes highly relevant. Other
situations are product deterioration time & expiration date of the product.
• Packaging: These costs are mode dependent as bad road condition needs robust
packaging and smooth transit does not need such packaging. This will also depend on
handling system.
• Insurance: This cost obviously proportional to risk of damage and loss in transit as this
is the liability of carrier.
• Breakage: This depends on smoothness of transit and handling system associated with
the mode.
• Pilferage: This cost can be eliminated by switching to options like container transport
· Customer Service Costs: Shortage of product when demanded by the customer
leads to customer dissatisfaction and thereby loss of sale for the company. So customer
service should be raised to be able to meet customer expectations. When we try to raise
customer service level costs are incurred. Conventionally, companies stockpile to raise
service level. But the current thinking is to reduce response time to customer need rather
than increase the stock, as costs of inventory are well understood. This is done by
improving information flow to anticipate demand and reduce transit time by changing to
faster mode of transport. The second method is cheaper than the conventional. But rise
in customer service beyond a certain level does not result into increased revenue. In other
words it is only cost and not value.
Transport infrastructure
Infrastructure is the main facilitator for any activity to take place. For transportation to
take place a strong infrastructure is primary. If this infrastructure is inadequate
transportation gets slowed down resulting into a major obstacle in the growth of trade and
business in that area.
Elements of transportation infrastructure
• Terminal facilities - well maintained loading unloading facilities, space for movement of
vehicles, platforms, railway yards
• Vehicles- trucks, ships or wagons depending on the mode. Their size, shape & speed
• Right of way- passage to move on. Rails, roads, airways, limitations on speed, weight,
height etc. If we use this particular passage.
• Prime movers – the powerhouses moving the vehicle of transport shortage of which
seriously affect transportation. Shortage of good locomotives impairs the utility of
railway as a mode of transport.
· Carrier organizations – are the transportation service providers in business.
Transportation is their core business. Good service provides a vital fillip to business and
trade. Railways, roadways, airlines, shipping lines are service providers.
What are various features of modes or modal characteristics?
Modal characteristics are features of a particular mode that indicate the relative
importance of that mode. By measuring these features one can determine the relative
importance of each mode.
How do we measure relative importance of each mode? We measure relative
importance of each mode as of now or over a specific time span by measuring the modal
characteristics. Importance is the popularity or wide spread usage of this mode in
business. Modal characteristics are System mileage, Traffic volume, nature of traffic
composition and revenue.
System mileage: Mileage covered by the modal net work. Like total length of roads in
the road network in miles or kilometers is System mileage for road as a mode. This
measure explains to what extent road is being used or how popular in business as a mode
of transport today.
Traffic volume: is the amount of ton kilometers moved by a mode. This is a better
measure as this indicates the tonnage shipped by this mode as well.
Revenue: is the amount of transportation business in rupees or dollars transacted by
a mode. In simple terms how many rupees worth material is shipped in this mode.
Nature of traffic composition: what variety of goods are moved by this mode is a
measure to indicate the spectrum of goods handled. This speaks of the flexibility of the
mode.
Low capital cost as compared to railways: railways obviously need huge amount of
capital for setting up the infrastructure needed for movement of goods by rails.
This feature along with flexibility forms the formidable strength of this mode.
Operating costs are higher:due to fuel requirement and higher labor requirement. This
feature makes roadways ideal for small shipments over short distances.
Occasional fuel shortages: as the fuel is not available in full measure in the country
internally, scarcity is experienced once in a while.
Disputes with government: on account of conflicting interests between the parties to
transportation decision. We have experience of transportation contractors or carriers
going on strikes to project their problems with the government.
Vehicle availability: limited availability of trucks poses a constraint. Now as more and
more truck manufactures have come into business this difficulty is likely to be short
lived.
Maintenance and spares costs and availability of service facilities: as the road
network is quite extended and reaches deep in the rural India non-availability of such
services is a problem.
Octroi: is a long-standing grouse of carriers. Octroi posts are notorious for delays and
harassment of carriers
Old Motor Vehicles Act: the legislation that controls movement of vehicles on the roads
is an important law for this business. There is a feeling that this law is now outdated and
new legislation should made to tackle the challenge of current business environment
Bad and unsafe road conditions: pathetic condition of our roads a major stumbling block
for business which causes delays, accidents and damage.
Restrictive permits: carriers resent restrictive regime of permits and licenses imposed by
the government all over the country.
Developments in this area
Entry of several manufacturers of trucks and trailers is relieving the strain from this
business. Construction of expressways and a national grid of highways is another
important step in this direction.
WATER TRANSPORT
This mode is the link between countries separated by water. Business is known to have
existed between far off lands for a long time in the past. Sailing vessels existed since far
away times. Mechanized water transport came into being in the form of steamships since
1800, diesel driven ships came into existence since1920. Water transport is classified into
deep-water transportation and navigable inland water transportation or domestic water
transportation on lakes, rivers or canals. Main advantage of water transportation is its
capacity to move extremely large shipments at a very low cost. Inland water Transport is
not used to its full potential in India although we have used mechanized Inland Water
Transport [IWT] since early 1800. Lack of policy, lack of clarity in thinking receding
water levels in rivers and tough competition offered by other modes of transport appear to
be the hurdles. Main features of water transport are the following.
· Low capital costs and low operating costs
· Low speed
· Capacity to carry huge bulk
· Limitation due to availability of harbor
· Maneuverability is low due to size
· Deep-water ships designed for ocean and lakes are limited to deep-water ports
· Shallow water vessels like diesel towed barges are flexible but are limited by their
range of operations and speed
PIPELINES
What is transported in a pipeline? Generally liquids like oils, crude, petroleum products
are transported in a pipeline. In India pipelines are extensively used for transporting crude
and petroleum products. More than 5,000 km of pipeline exists in India for crude and
petroleum products. In addition to the products above slurries, gases, vapors and solids in
powder form are also transported in pipelines.
Slurries - coal slurry, iron ore, lime, huge quantity of water is necessary which is a
concern for environment, In India pipeline is used for transporting iron ore.
Gases and vapors - natural gas, LPG, in India LPG pipeline is in existence.
Pulverized dry bulk material - cement by hydraulic suspension
Main features of this mode of transport
· Reliable all weather means of transport
· Low energy consumption
· Pipeline being under ground space occupation is minimal
· Pipeline operates all the time except when it is shut down for maintenance
· No empty container or wagon to be brought back
· Highest fixed costs, due to right of way and laying of pipeline, and lowest
operating costs [not labor intensive].
• Not flexible by nature. Pipe lines are stationary
• Physical state of the commodity to be transported is a limitation.
• This mode of transport can release capacity of other modes for transport for essential
commodities
ROPE WAYS
Used for transporting materials in hilly and otherwise inaccessible area. Fruits produced
in hilly area are brought to the low land for further transportation to consumption centers.
This mode is good when gradients are steep as road or rail would take a very long route
to negotiate the gradient. Rope way causes minimum ecological imbalance. Rope way
connects point of supply and demand by shortest route.
AIR TRANSPORT
Generally, this transport mode is used in emergency rather than in normal times.
· Speed of transport is highest
· Fixed costs are lower than rail or road or pipe line. But operating costs are highest
· Air transport brings distant markets closer - perishables market in gulf countries
· Overcomes the hassle and cost of setting up depots and service centers overseas
· Full potential of peak seasonal demand can be exploited.
Moving entire facility to meet peek demand.
· Test marketing is easy. Products can be shipped directly from the factory as time
is of high importance
Freight rates are transportation rates charged by carriers for shipping the goods to the
consignees premises. These rates are structured round some principles. Some of the
principles are commercial nature and some of them are structured by the state.
Principle of freight rates:
1. Should cover actual cost of transportation: fundamental principle is that the rate
should cover the cost without fail.
Factors influencing cost of transportation
A. Fixed costs:
• Interest on capital invested in the fleet
• Depreciation
• Insurance premium
• Administrative overheads and expenses on fixed facilities
B. Semi fixed costs:
• Salaries of the staff
• Miscellaneous maintenance expenses directly related to running of the transport
vehicle.
C. Variable costs:
• Cost of fuel and lubricants
• Maintenance directly attributable to a particular trip. Damage to the vehicle and also
the cargo. E.g. Hilly roads, bad roads, war effected sea routes
2. Vehicle utilization: Carrier likes to gain maximum mileage out of his vehicle. If
vehicle is idle it is a big loss to the carrier organization. Hence the carrier would like to
run his vehicle at top speed to cover max. Distance at min time. While structuring the
rates carrier would like to charge more if opportunity for maximum utilization is limited.
Quote higher rates if following are not conducive to the above
• Road conditions are bad. Hence vehicle can not be driven fast.
• Terminal detentions [congestion, formalities, for loading unloading (handling) etc.]: a
delay at the terminal brings down vehicle utilization as the vehicle is idling. If the
destination is known for this kind of delays carrier would charge higher rates.
• Obtaining a return load [market factors]. If the destination does not offer opportunity
for a return load carrier asks for a higher rate as would not be able to utilize his vehicle
during return trip. Normally if the destination is a production center one would always
find return trip to consumption center. But the other way round probability of return load
is very low. O
• Nature of goods, hazardous, corrosive[liability, insurance]. Such goods are detrimental
to the safety of the transport vehicle and operating staff. Hence rates are high when such
goods are shipped.
• Density, consignment light by weight: when the consignment is light by weight the
truck becomes full without full load being loaded. Hence the carrier doesn't get paid for
the full load. So he hikes his rates when the consignment is light.
• Stowability, shape and size of the product. When the load has an odd shape speed of the
vehicle is reduced to accommodate the center of gravity. This brings down the utilization
apart from being risky.
3. Traffic Bearing Capacity: transportation adds value by making the product available
to the customer. But the cost incurred by the shipper while transporting should not
outweigh the value added. The carrier structures rates keeping this principle in mind.
4.
Public use: state introduces the principle that the transportation of essential commodities
should be done at a lower rate.
5. Government Policy: freight rates are controlled by the state for promotion of certain
type of trade and development of certain type of industry as per the industrial policy
prevalent at that time. Freight rates are hiked or depressed by state the to meet the
objectives of the policy.
6. Profit: Freight rate should cover costs of operation, capital investment and margin for
reasonable return on investment. It should also compensate entrepreneurial time and
efforts.
Business should generate enough funds to provide for future development of business.
The freight is expected to generate enough money to cover all these requirements.
Selection of Carrier
Following care is to be taken while selecting a carrier for shipping the consignment to the
consignee.
¨ Shipper should carefully see constitution of the carrier's constitution to assess what
kind of an organization he has to deal with. Is it professional? Family or proprietorial?
¨ Volume of business or business turns over, to get an idea of the infrastructure the
company can afford to provide for business.
¨ Area of operation, the length and breadth of business, the extent to which the carrier
can reach the goods in the country.
¨ Branch offices or associates' office. Check if the carrier can manage his his
operations at far away places through the network of own offices or the offices of
associates.
¨ Strength of fleet. The size of fleet owned by the carrier which can be committed to
business at any given time.
¨ Ask for up to date clients list for seeking the opinion of other clients of the carrier.
¨ Ask specifically for list current clients, for ascertaining reliability.
¨ Type of business the carrier is doing will indicate if the carrier is suitable for the
shipper.
¨ The average transit time quoted by the carrier for some well known destination.
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Record of claims settlement by carrier to know how good or bad the carrier is whenever
there is a claim settlement
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Reference from other shippers' banks, carriers' associations as a measure of confidence.
Transportation policy
Before one tries to formulate transportation policy for his company one should
understand components of transportation decisions. Transportation decisions weigh
cost/benefit with respect to these components before finalizing the choice which would
ultimately formulate the policy.
Components of transportation decisions
• Mode of transportation
Air - most expensive, but very fast
Road - relatively quick and inexpensive, highly flexible
Rail - An inexpensive mode for large quantities
Water - the slowest but most economical for large overseas consignments
Pipeline - primarily for oil and gas
Transportation decision here is selection of mode for transportation of goods from our
company
• Route and network selection
Route is the path the product takes and network is locations and routes along which a
product can be shipped. In this case, the transportation decision is selection of network.
• Carrier in house or out sourced
whether product owner performs the function or out sources it.
Trade off - customer service efficiency & growth in business
Improvement in customer service level cost
money to the company. But improved service level ensures customer loyalty and growth
in business. But improvement beyond a certain level may not result into benefits
proportionately. We have to identify this level and should not expend resources for
improvement beyond this point.
• Trade off - cost of transportation and cost of inventory
Transportation decision is about establishing the trade off point between cost of
transportation and cost of inventory. Increased transportation cost results in savings in
inventory cost as increased transportation cost crashes transportation time. But the benefit
ceases after a point if you go on increasing the transportation cost. This is the point of
trade off which should be identified and we must stop increasing transportation cost
beyond this.
Above decisions form the core of transportation policy
Supplier
Supplier
Retail stores
supplier
Suppliers
Retail stores
DIRECT SHIPMENT
DIRECT SHIPMENT WITH MILK RUNS
Supplier
RAIL
COMMON
ROAD
COMMON, CONTRACT, EXEMPT, PRIVATE
WATER
COMMON, CONTRACT, EXEMPT, PRIVATE
AIR
COMMON, CONTRACT, EXEMPT, PRIVATE
FISHY BACK
TRAIN SHIP
AIR TRUCK
[BIRDYBACK]
PIGGY BACK
LAND BRIDGE
LAND [RAIL OR ROAD]
WATER OR AIR
WATER OR AIR
Containerization
[kkk pages 350 to 362]
Containers were introduced in US during 1955 and in India during 1960
Features of a container:
1. Robust but still light to ensure several handlings during unbroken transport of
goods by several modes
2. Equipped with fittings to facilitate safe and easy handling
3. Easily be stuffed or unstuffed in a short time
4. Water tight and air tight outer shell
5. Internal lining that doesn't buckle under temperature and can be easily cleaned
6. Watertight flooring, air tight door seals and locks
7. Insulation to protect refrigerated cargo. Interior washable to required hygienic
standard
8. Construction to allow circulation of air around cargo. Potential areas for
containerization are food stuff
Universal advantages of container as a packaging unit
1. Reduction in loss, pilferage and damage of goods
2. Reduction in paper work
3. Expedites door to door pick up and delivery
4. Eliminates multiple handling of contents as this is shipped as a single unit
5. Consolidation of movement of small lots
6. Standardization of handling methods and equipment
7. Reduction in packaging cost as container itself acts like a package
8. Optimizes the services of various modes. Container can easily be transshipped.
Benefits of owning containers by product owners
1. Ensures supply of containers
2. Product specific internal fittings can be provided
3. Reduction in transportation costs if the traffic is two way
4. Control of internal cleanliness as per product need
5. It can be used for delivery after arrival
6. Good storage system